Sky Sports relies upon Irdeto Multiscreen to efficiently manage its ...

IRdeTo conTenT MAnAGeMenT: AdvAnced vIdeo
CONTENT & WORKFLOW MANAGEMENT
PUBLISH WITH JUST one cLIcK
The Irdeto Content Management user interface is ideally suited for
journalists working in a high-pressure, time-critical environment.
Content metadata is entered into custom-designed forms with
drop-down options and free-text fields. clips are prepared and
sent for distribution with a single click.
Dashboard User Interface Use By Journalists
PRodUcT FeATUReS
The Irdeto Content Management solution enables operators to
package and manage content easily for online distribution. The
end-to-end solution can be deployed alongside an established
operation with easy integration into existing components.
BeneFITS/ReSULTS
At Sky Sports, Irdeto Content Management ingests video clips
created by video journalists using the EVS non-linear editing
solution. The clips have metadata added via a dashboard user
interface, and are then transcoded to the formats required for
distribution to multiple online and mobile devices.
ON-DEMAND VIDEO
Sky Sports aim to be the ultimate sports news service for their
customers, and thanks to Irdeto Content Management they can
provide viewers with the latest sports news and in-depth video
coverage, wherever they happen to be. Each news story features
on-demand video, and can be accessed on a range of devices
including iPad, mobile phone, Pc and television.
Irdeto content Management is integrated with a range of filebased
transcoding solutions, including those from Harmonic,
Telestream and Digital Rapids. The solution at Sky Sports uses
Harmonic ProMedia carbon transcoding software to convert
video into the wide range of formats required.
PRoceSS cLIPS QUIcKLY
In the world of sports, time is of the essence. Clips must
be processed and made available to viewers as quickly as
possible. efficient automated workflows are crucial, with manual
intervention only where necessary for editorial input or approval.
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With a wide portfolio of mobile rights, Sky Sports relies on Irdeto
Content Management to support fast delivery of clips to mobile
platforms, including Sky’s 24-7 Football service, which sends
customers video clips of goals on their mobile phones within
minutes of a goal being scored in a live match. “Irdeto plays a
significant role in helping the Sky Sports Mobile and Broadband
production teams deliver content faster,” comments Jeremy
Worthington, Sky Sports Active.
TIME TO MARKET
The flexibility of Irdeto content Management allows new workflows
to be quickly configured so content can be rapidly distributed to
new platforms. This allows Sky Sports to continue innovating and
delivering compelling content to a growing range of devices.
conSISTencY oF oUTPUT
The automated workflows within content Management ensure
that each clip is prepared to consistent standards and that high
quality output is guaranteed through file based Qc and automated
error handling.
EASY INTEGRATION
Easy integration with existing components was essential for Sky
Sports. Content Management’s plug-in architecture allows it to
fit in with the other components in the production environment,
from content sources, through transcoders, to content distribution
systems.
SECOND SCREEN
The Sky Sports for iPad app contains a brand new F1 companion
experience that allows fans to get closer to the action that ever
before. It means that, alongside live coverage, Sky customers
are able to access a range of video clips through their iPad at
the same time as they watch the action unfold on their main TV
screen.
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