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Betong Chicken Raising in Southern Thailand A Preliminary

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Chanjula, P. and K. Pattamarakha. 2002. <strong>Betong</strong> chicken rais<strong>in</strong>g <strong>in</strong> <strong>Southern</strong> <strong>Thailand</strong>: A<br />

Prelim<strong>in</strong>ary Survey. J. ISSAAS. 8(2): 14-24.<br />

Table 5. Market<strong>in</strong>g and op<strong>in</strong>ions about production<br />

Attribute<br />

Sell<strong>in</strong>g methods<br />

Number<br />

(n=232)<br />

Percentage<br />

Sold at farm 38 69.1<br />

Take to markets 11 20.0<br />

Jo<strong>in</strong> with others to sell<br />

Buyers*<br />

6 10.9<br />

Local merchants 47 85.4<br />

Relatives and friends 23 41.8<br />

Food shop<br />

Price determ<strong>in</strong>er<br />

6 10.9<br />

Buyers 18 32.7<br />

Sellers 26 47.3<br />

Barga<strong>in</strong><strong>in</strong>g<br />

Price<br />

11 20.0<br />

Not fair 16 29.1<br />

Fair<br />

Satisfaction with price<br />

39 70.9<br />

Dissatisfied 21 38.2<br />

Satisfied 22 40.0<br />

Very satisfied<br />

Reasons for not sell<strong>in</strong>g (n=177)<br />

12 21.8<br />

Home consumption 126 71.2<br />

Raised as breeder 37 20.9<br />

Just started rais<strong>in</strong>g 6 3.4<br />

Hobby 5 2.7<br />

Conservation 3 1.7<br />

D/R/P-R/betongAJAS45<br />

10

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