Cloud Media Processing - Embedded Community - Intel

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engineering industry. Instead, service providers should embrace more commonly-used Java or HTTP-based protocols. Moving forward, there are new standards under development to better support these business models, including JSR-309 for Java-based media control development and RESTful HTTP interfaces for control. 11 Example: Cloud Media Processing for 3rd Party Developers A web-based contact center determines it could dramatically increase the efficiency of its support team using real-time audio/video communication features. For instance, customer contact begins with an over-the-web chat session, but then, using a “hotkey,” the customer can quickly start a 1-on-1 real-time conversation with a customer service representative or product specialist. Tasked with creating this feature, an application developer reprograms the contact center’s call flow to incorporate the new real-time audio/video communication features, which the contact center accesses in the cloud, as illustrated in Figure 4. Example: RCS Video Services (Rich Communications Suite-enhanced) The GSMA driven RCS-e industry initiative is gaining widespread momentum within operators, device manufacturers, and application service providers. An important component of RCS-e is multimedia/ video share and video calling services operated and provided through carrier networks. Interoperability across a diverse set of handhelds, media codecs/ formats, bandwidth optimization, and inter-carrier media connects and interworking are well identified challenges. Hosting RCS-e video as part of a Cloud Service adds significant value to overcome the interoperability issues where the Cloud Services can be shared and the required Media Processing within the Cloud would provide seamless interoperability across RCS and non-RCS handhelds as well as inter-carrier networks, in real-time. 12 Benefit of open platforms for MPaaS providers: • Generates new services and associated revenues driven by the imagination of application developers around the globe. Cloud Media Processing | Radisys White Paper Customer Care Interactive Web Session IP Access Internet, IP VPN LTE Mobile Real-time N-way Conferencing Session Cloud Customer Care Service Customer Care SaaS Application “Click to Conference” Request Web-based APIs MPaaS Conferencing Application Cloud Communications Service Figure 4. Cloud Media Processing for 3rd Party Developers in LTE Mobile Network Telecommunication Applications as Cloud Service Offerings—SaaS Model After making significant investments in unified communications (UC) infrastructure, some enterprises would like to transfer some of the support responsibilities to a third party. This presents opportunities for cloud service providers with offerings similar to hosted unified communication service offered by a telecom service provider using a subscription or pay-as-you-use billing model. One example is a hybrid, enterprise-class deployment model consisting of enterprise-owned equipment for headquarters or large branch locations, and cloud-based telecommunication services for smaller locations or remote workers. The key is for service providers to recognize and adapt their offerings for hybrid deployment environments. There may also be mid-sized enterprises that decide to outsource their entire communication services to a cloud service provider instead of buying and operating their own UC infrastructure. A hosted conferencing provider could also manage the application and media resources at the customer premises. 12
PSTN Phone 2G Cellular Laptop with VoIP Client LTE Smartphone with App Circuit Access PSTN, 2G Mobile LTE Mobile IP Access Internet, IP VPN Example: Enterprise UC Integrated with Cloud-based Communications Service An enterprise maintains a large multi-site UC infrastructure with on-premise PBXs deployed in large locations. It has become expensive to backhaul branch locations and remote workers, and a cost-effective option is to use conferencing services in the cloud. Therefore, cloud-based telecommunication services may be required to: • Provide WAN interconnection of remote workers and branch locations. • Provide backhauls and interconnects to workers in larger enterprise locations. Service providers who want to offer cloud-based host audio and video conferencing can easily build a solution by running the Radisys SIPware Reservationless Conferencing solution on Radisys media servers. Benefit of supporting unified communications for cloud service providers: • Creates more demand for media servers already deployed in the cloud. Cloud Media Processing | Radisys White Paper Gateway Cloud Communications Service Telecom Application Servers MPaaS Figure 5. Enterprise UC Integrated with Cloud-based Communications Service Enterprise UC Platform TDM Enterprise HQ Location Radisys Products for Cloud Communications IP UC Desktop Tools Desktop IP Phone Radisys is the leading supplier of media processing technologies and solutions for the telecommunications industry. Radisys media servers have a proven track record in supporting IP-based media processing in 3G networks and are already working in 4G/LTE deployments. A natural progression is the cloud, where Radisys has expanded its product offerings to include optimized cloud-based media processing. The Radisys Software Media Server (SWMS) is a Linux-based SIP media server developed for enterprise and IMS audio/video media processing applications. The software is designed to install and operate on Intel ® multi-core COTS hardware servers, such as blades in a shelf, and also run in virtualized machines. The product will evolve to support RESTful HTTP/ JSON and Java interfaces for 3rd party developers. Alternatively, Radisys hardware-based media servers, the MPX-12000 and CMS–9000, have a very large capacity, providing the scalability, performance, and reliability for large-scale hosted deployments. Their exceptional processing power and I/O throughput deliver very high performance for XML–based IVR and messaging applications, while expanding multi–service versatility for multimedia conferencing, IP Centrex, ringback tones, IP contact centers, video communications and complex audio/ video transcoding and transrating. 13
Page 1 and 2: Overview White Paper | May 2012 Clo
Page 3 and 4: What is a Real-time Service? Cloud
Page 5 and 6: Overcoming Challenges Around MPaaS
Page 7 and 8: Radisys Solution: Radisys continues
Page 9 and 10: Radisys Solution: Radisys media pro
Page 11: To better serve cloud computing cus

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