MEDIA KIT 2009 - Artinfo

MEDIA KIT 2009
artinfo.com

miSSion StatEmEnt
modern painters is the definitive international source for analysis of contemporary art
and culture—from painting and sculpture to photography, film, architecture, design, and
performance. our oversized pages are visually dynamic, full of artwork by some of the most
exciting talents working today, much of it previously unseen. the writing—by some of the best
known voices inside and outside of the art world—is fresh, incisive, and above all accessible.
“not only does modern painters offer intimate, intriguing glimpses into the lives and minds of
today’s most eminent creators, but it also has a unique and proven flair for discovering the art
stars of the future.”
christopher turner, executive editor
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in EVErY iSSUE
introducing
we profile two international artists who are on the rise.
features
modern painters takes you into the studio of a major artist to reveal his or her working method
and preview some works in progress. artists themselves write about their current projects,
influences, and aspirations. the world’s most profound thinkers, scholars, and essayists offer
insightful perspectives on today’s culture.
field Guide
Brief, lively informative previews of forthcoming international exhibitions, books, films,
biennials, and festivals. Q & as with the curators and artists behind these events.
Diary
our longtime contributing editor, the broadcaster and best-selling art writer matthew collings,
writes an opinionated diary about the art world.
artist’s collection
each month an artist talks to modern painters about their collection, and how it feeds into
their work.
report
provocative commentary by outspoken international contributors, from places as varied as
Kabul and cannes.
Working Practice
modern painters documents an artist’s method as they create a work.
on Location
a monthly focus on an art world hotspot, tied into an upcoming citywide event.
architecture/Design
a look at the most compelling projects that we think our reader’s should know about.
reviews
modern painters’s leading critics write five lead reviews and twelve capsules reporting on the
best shows around the world.
Book reviews
authoritative assessment of the most anticipated volumes, along with a round-up of the most
important releases of the month.
Backpage
an artist puts 5 questions to their artistic hero.
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contriBUtorS
Vince aletti
arthur c Danto
matthew collings
Brian Dillon
norman foster
martin Herbert
matthew Higgs
a.m Homes
EDitoriaL aDViSorY BoarD
siri Husvedt
wayne Koestenbaum
rachel Kushner
alan licht
Jeremy millar
ed park
francine prose
Jonathan romney
Karen rosenberg
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ralph rugoff
Jerry saltz
adrian searle
paul schimmel
Barry schwabsky
Katy siegel
alec soth
tom Vanderbilt
tiqui atencio
ross Bleckner
francesco clemente
paola cussi
alexis gregory
H. r. H. prince Jean de luxembourg
H. e. Jaime de marichalar, Duke of lugo
peter marino
sydney picasso
norman rosenthal
David salle
susan weber soros
robert wilson

2009 EDitoriaL caLEnDar
SEPtEmBEr octoBEr
noVEmBEr
DEc/Jan
china Photography mixed feature Well Special issue:
• photographer christopher • a.m. Homes talks to
• an interview with Jenny Holzer
Emerging artists
makos on his historic 1982 catherine opie on the eve ahead of her mca exhibition modern painters presents the
visit to china with
of the photographer’s • martin Herbert on Japanese artists who will be making
andy warhol
guggenheim retrospective. sound artist ryoji ikeda headlines in the coming year.
• leng lin, curator and the opie will provide an exclusive • modern painters commissions Also:
president of pacewilden- original photo for our cover. sculptor Brian Dettmer to • legendary singer-songwriter
stein Beijing, interviews
artists who’ve been notably
• portfolio: alec soth showcases carve up an issue of ruskin’s
a new series of photographs book modern painters
neil Young’s influence on the
current generation of artists
influenced by warhol
• Barbara pollack talks to
exclusively in modern painters
• magnum photographer martin
• portrait tag: a special
portfolio featuring an
• mp’s critics pick the best
of 2008
Beijing’s art stars on the
demise of censorship in
china
parr on his photo collection
• aperture reissues paul
fusco’s classic photo book
artist who’s done a portrait
of another artist, who’s
done a portrait of another
• the House of the future
• Viktor & rolf design
celebratory spectacles to
Also:
rfK train
artist, etc. (francis Bacon by ring in the last year of the
• “culture & the cold war” Plus, a Special Election lucian freud, freud by frank aughts, exclusively for
at the Victoria & albert Package:
auerbach, auerbach by r.B. modern painters
museum
• shepard fairey, who designed Kitaj, and so on)
• steve mcQueen’s
prize-winning cannes debut
• an interview with video artist
tony oursler
• mark wallinger discusses his
plans to build the world’s
the obama “change” posters,
on his iconic election art
• the aesthetics of the election:
branding the presidential
candidates
• white House: redux at
• floating cities, from the
netherlands to Dubai and
new orleans
• artists’ pranks: when a court
of law fails to find an artistic
statement funny
BonUs DistriBUtion
• art Basel miami
Advertising close: 10/14
Materials due: 10/16
On sale: 12/1
largest public sculpture storefront for architecture Also:
• the first-ever afghanistan • Barack obama and John • the new orleans Biennial
contemporary art prize mccain tell modern painters • architect David chipperfield
• nina Katchadourian poses 5 what their favorite artwork on designing a new museum
questions to her artistic hero is and why (and a psychologist island in Berlin
mierle Ukeles
analyzes the results)
• matthews collings on nick
serota’s cy twombly exhibition
• Quinn latimer talks to the
Kabakovs about working
with russian oligarch roman
ambramovich
• Haegue Yang documents
her new work exclusively for
Also:
• sol lewitt’s permanent
installation at mass moca
• glenn ligon on the
anniversary of the civil rights
movement
• sao paulo Biennial
BonUs DistriBUtion
• paris photo
• shanghai art fair
Advertising close: 9/16
Materials due: 9/18
On sale: 11/3
modern painters
BonUs DistriBUtion
• Z00 art fair
BonUs DistriBUtion
• red Dot london
• sH contemporary
• scope london
• 20/21 British art fair
• fiac
• art Beijing
• Bridge art fair
• art singapore
• art forum Berlin
• Kiaf
Advertising close: 8/12
Advertising close: 7/15 Materials due: 8/14
Materials due: 7/17
On sale: 9/1
On sale: 10/1
fo r m o r e i n fo r m at i o n , p l e as e g o to w w w. a r t i n fo.co m
editorial content subject to change.

aUDiEncE
from collectors to art professionals, artists to educators, our audience has a personal
relationship to art making and analysis. modern painters is their voice; it provides them with
essential information on what is relevant and how or why to pay it close attention. it is worth
noting that, although we don’t cater to a specific economic class, our readers are undeniably
those whose expertise has provided them with more than modest means.
a must read for collectors, modern painters brings the freshest new talent to their attention,
and offers the freshest takes on established talent. the art world can be overwhelming,
and modern painters navigates the collector through it, without authority, accessibility, and
panache.
rEaDEr ProfiLE
average age 40
Buy and collect art 83%
average household income $181,000
average net worth $1.5 million
marital status 55% married
education 85% attended college
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EaDErSHiP
total readership 100,000
readers per copy 2.5
subscription 33%
newsstand 46%
Bonus Distribution 21%
(art fairs, events, galleries, etc.)
Us/canada 46%
europe 48%
asia & rest of the world 6%
newsstand and Bonus Distribution
louise Blouin media has an unmatched presence and distribution at major international fine
art and antiques fairs, including: tefaf, the armory show, art chicago, sH contemporary,
Korean international art fair, art Basel miami, art Basel, fiac, art forum Berlin, naDa,
pulse, and many others; plus museums, galleries, auction events, and the special events of
louise Blouin media. newsstand distribution includes: Barnes & noble, Borders, Hudson news,
wHsmith, and a vast network of museum bookshops.
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tEStimoniaLS
“no other magazine [modern painters] has played such an influential role and none since the war
has stimulated such debate.”
-nicholas serota, Director, tate modern
“we have advertised in various international publications over the years, but we were stunned at
our first experience working with modern painters . we decided to experiment with a half-page
color ad, to see how it looked and to gauge the response. the issue had not yet hit the stands
when a call came in to us from minneapolis, from an unfamiliar collector. He asked about the piece
he’d just seen in the ad, and immediately bought it, and he’s been back repeatedly. and so we’ve
been back repeatedly to modern painters, enjoying the fruitful working relationship.”
-John corbett & Jim Dempsey, corbett vs. Dempsey gallery, chicago, www.corbettvsdempsey.com
we advertise in modern painters magazine because of the exposure it brought us with
international collectors. we get more inquiries by advertising in modern painters on installations,
moving image, and new media from a broader sector than any of the other fine art publications.
-eileen Braziel, eileen Braziel fine art
“modern painters gives me a warm feeling in an unlikely place.”
-steve martin, actor and collector
“possibly the most infuriating art publication [modern painters] to come out of Britain. it’s a
pleasure to write for it, whatever the hell it is.”
-David Bowie, musician, writer, actor and collector
louise Blouin media has a unique portfolio of magazines that reach and engage the most
important, yet elusive, of audiences, namely the taste makers and style arbiters who are the most
powerful and discerning of “socio-cultural influencers.” the magazines are a direct conduit to the
mpi (those of money, power and influence) and represent the epitome of non-traditional alternative
media, which break through the market clutter of “traditional media.”
-matthew evins, president of evins communication
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2009 aDVErtiSinG cLoSinG DatES
issUe aD sales close materials DUe on sale
feb 2009 Dec 10 Dec 12 Jan 25
mar 2009 Jan 14 Jan 16 feb 22
apr 2009 feb 11 feb 13 mar 24
may 2009 mar 11 mar 13 apr 25
June 2009 apr 15 apr 17 may 26
July/aug 2009 may 13 may 15 June 23
sept 2009 Jul 15 Jul 17 sep 1
oct 2009 aug 12 aug 14 oct 1
nov 2009 sep 16 sep 18 nov 3
Dec 2009/Jan 2009 oct 14 oct 16 Dec 1
* Ad materials received a week after ad sales close will incur a late fee.
contact
loUise BloUin meDia proDUction Department
601 w 26tH street sUite 410 new YorK, nY 10001
pHone +1 646 348 6306 faX +1 212 627 4139
senD aDs to: proDUction@artinfo.com
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mEcHanicaL SPEcificationS
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218 x 279mm 254 x 311mm 261 x 318mm
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