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I Bristol Business School The pilot study findings showed that approximately half of respondents had used a sunbed within the last twelve months, 10 % of respondents had used a sunbed at least once in the previous three months with 5% of respondents using sunbeds at least once a week. Boy burned in tanning salon visit http://news.bbc.co.uk/10/04/08 A 13-year-old boy is recovering after sustaining severe burn blisters to his face after visiting a tanning salon three times in a day. He spent a total of 21 minutes under the lights of the stand-up booth. He has been told to stay at home for a week after the burns became infected. The boy’s mother, said she had warned her son about the dangers of sunbeds before and had threatened to "ground him" and take away his pocket money if he used them again. The salon's owner said he was "gutted" by the incident and is arranging meetings with officials to prevent it happening again. 10
I Bristol Business School http://www.iso-italia.co.uk/ www.beautyandthebeachtorquay.co.uk Implication for Future Interventions These two factors may hamper official sun protection communication but are beyond our direct control. Their effects must, however, be factored in when developing future interventions. In addition, there appears to be an assumption that the level of knowledge of common terms among target population segments is higher than it is likely to be in reality. For example, while there has been considerable effort placed on promoting UV indexes in several markets such as Australasia, there is evidence of a lack of understanding of its implications for sun exposure behaviour and of people taking the index data into account in their outdoor behaviour 49 . If indexes are to be used, it would be advisable to work with the media to educate people as to the relevance of the indexes to personal behaviours and to assist media such as radio stations in developing simple, understandable formats for presenting the information 50 . At an even more basic level, there appears to be confusion about what sunscreens do and somewhat muddled perceptions as to the amount of protection they 11
Page 1 and 2: Kemp, G. and Tapp, A. (2008) Social
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