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I Bristol Business School - their attitudes towards health risks (for young people perhaps ‘it will never happen to me’; for outdoor workers ‘I can’t be bothered with all that’, etc) - their priorities – social, personal and economic that may impact on their use of sun protection - their abilities to think rationally versus their use of emotion or other heuristics - competitive influences such as the tanning industry. Figure 1: Fishbein et al. Integrative Model of Behavioural Prediction and Change 72 Background influence Past behaviour Demographics & culture Attitudes towards targets (stereotypes & stigma) Personality Moods and emotions Other individual difference variables (perceived risk) Intervention exposure Media exposure Behavioural Beliefs and Outcome Evaluations Normative Beliefs and Motivation to Comply Control Beliefs and Perceived Power 18 Attitude Norm Self Efficacy Environmental factors Intention Skills and abilities Behaviour
I Bristol Business School Figure 2 Leventhal’s Self Regulation Model Parallel processes of self-regulation COGNITION EMOTION Cognitive perceptions of threat / illness formed by: • Causes illness of threat / • Perceived consequences of threat / illness • Threat / illness as a short or long term problem Coping with objective features of threat / illness Appraisal of cognitive perceptions Dual Influences 19 Emotional perceptions of threat / illness formed by: • Causes illness of threat / • Perceived consequences of threat / illness • Threat / illness as a short or long term problem Coping with subjective features of the threat / illness Appraisal of emotional responses
Page 1 and 2: Kemp, G. and Tapp, A. (2008) Social
Page 3 and 4: I CONTENTS Executive Summary Introd
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