Children initiative Plant-for-the-Planet: Founder Felix Finkbeiner (13 ...

Furthermore, the children want to visit the UNEP (United Nations Environment Program). As
a member of the UNEP Children’s Board, Felix has inspired innumerable children with his
ideas and built the foundation for today’s international movement. In South Africa the
activities will be focusing on the upcoming world climate summit COP 17 in December in
Durban: As many children and adults as possible shall be motivated to join Plant-for-the-
Planet and develop communal activities. One of the plans already developed is to call onto
the politicians to plant trees together with the children, just like at the last climate summit in
Cancun, Mexico, where 193 heads of states planted trees together with the children with the
motto “Stop talking. Start planting.”. In Lesotho the children will empower children from all
over the country supported by the Embassy and the Royal House. For countries like Lesotho
– calling for defining ambitious quantified emission reductions on behalf of the Least
Economical Developed Countries in Cancun – climate crisis is a matter of survival.
About Plant-for-the-Planet:
The children initiative Plant-for-the-Planet was found in January 2007 and originated from a school project on
climate change by Felix Finkbeiner, then 9 years of age. In his project’s conclusion Felix developed the vision of
children planting one million trees in each country worldwide thus creating a countermeasure to global carbon
emissions. In the following years Plant-for-the-Planet grew into a global movement with currently about 100.000
children in over 100 countries engaged in the initiative.
They see themselves as global citizens campaigning for climate justice, which in their eyes includes a total
reduction of the emission of gases affecting the climate and the fair distribution of emission rights among all
people. In March 2011 Plant-for-the-Planet became a democratically organized society with a global board of
directors consisting of 14 children from eight nations. The global communications campaign themed “Stop talking.
Start planting.” was awarded a golden Social Effie for efficient communication in 2010. Plant-for-the-Planet is
supported by the Global Marshall Plan Foundation, the AVINA foundation, the Club of Rome and Leagas Delaney
Hamburg. Sponsors are Toyota, FedEx, Develey Senf & Feinkost, Hess Natur, L'Oréal Professionnel, Lehmann
Natur and Starmix which support the academy workshops training the children as climate ambassadors.
In Germany the goal of planting one million trees was met on the 4 th of May 2010, however, planting projects will
continue far beyond this goal.
An up-to-date travel journal including all relevant information for media
representatives will be published on the webpage.
For further information please consult our webpage at http://www.plant-for-theplanet.org/en/actions-and-events
Telephone availability
until 2.7.2011: Germany: Tel.: 0049 (0) 8808 9345 or 0049 (0) 178 8221824
16.7. - 24.7. 2011: South Africa: Tel.: 0027 (0) 719526195
Further numbers for Tanzania, Kenya and Lesotho will be updated here:
http://www.plant-for-the-planet.org/en/actions-and-events
PR contact:
Plant-for-the-Planet
Melanie Landau
Kreuzeckstrasse 2
82396 Paehl
Germany
Email: africa2011@plant-for-the-planet.org
Tel. ++49 (0) 8808 9345
Mob. ++49 (0) 178 8221824
Fax. ++49 (0) 8808 9346
Main Events and stops of the journey through four African countries