Global Compact Case Study 2002 - BMW Group

BMW CleanEnergy Project.
Global Compact Case Study 2002.
The ”Hydrogen Project Airport Munich” is the first fully automated public
Hydrogen Filling Station at the Munich Airport. This project is designed to
demonstrate the feasibility for potential customers and is financially supported by
the Bavarian Ministry for Economy, Traffic and Technology.
Along with nine partners and support from the European Commission, the
BMW Group founded the ”European Integrated Hydrogen Project ” to develop a
dual-approach strategy for hydrogen- top-down to provide assistance in framing
the necessary legislation and bottom-up to develop the necessary technology.
In 2001, the BMW Group set off with the full fleet of hydrogen cars on the
CleanEnergy WorldTour. The CleanEnergy WorldTour concept is to globally
raise awareness and build up a long-term stable political framework for a vision of
a sustainable future, based on a hydrogen economy and society (as opposed to
an oil-economy and society). Each location stop-over of the CleanEnergy
WorldTour provided different focus depending on the location (e.g. possibility of
hydrogen generation through renewable solar energy in Dubai, zero emission in
Los Angeles, European political framework in Brussels).
On an educational front, the BMW Group has implemented distribution of
learning material for schools, which allows them to educate the students
regarding sustainable energy and the possibilities about a future hydrogen-based
economy. This material is currently available in German, English and Mandarin.
Since 2003, the BMW Group displays tomorrow’s hydrogen mobility in the
traffic centre of the Deutsches Museum in Munich. As a founder member of the
traffic centre, the BMW Group underlines its commitment to the hydrogen
technology in both an interesting and entertaining exhibition.
Already in the year 2000, the cooperation between the Deutsches Museum and
the BMW Group led to a large display of CleanEnergy in the framework of the
EXPO project.
In 2004, the BMW Group launched the CleanEnergy project in China. In
conjunction with the Science & Technology Museum in Beijing, the BMW Group
opened a CleanEnergy exhibition. It showed the complete hydrogen cycle and
provided an interactive and informal means of experiencing and learning about
the production, distribution and application of hydrogen.
On September 19 th 2004, the hydrogen race car BMW H 2 R set up 9 records on
the Miramas proving grounds. The homologation of the records is subject to FIA
recognition. Highlighted by a top speed above 300 km/h, the BMW Group has
clearly proven its conviction that hydrogen is able to replace conventional fuel
without requiring the driver to make the slightest compromise in terms of
dynamic, up-to-date performance.
BMW Group