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Research in Life-Span Development

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26 CHAPTER 1 Introduction<br />

Albert Bandura has been one of the lead<strong>in</strong>g<br />

architects of social cognitive theory. What is<br />

the nature of his theory?<br />

Person/<br />

Cognition<br />

Behavior<br />

Environment<br />

FIGURE 1.13 Bandura’s Social Cognitive<br />

Model. The arrows illustrate how relations between<br />

behavior, person/cognition, and environment<br />

are reciprocal rather than unidirectional.<br />

or model<strong>in</strong>g ), which is learn<strong>in</strong>g that occurs through observ<strong>in</strong>g what others do. For<br />

example, a young boy might observe his father yell<strong>in</strong>g <strong>in</strong> anger and treat<strong>in</strong>g other<br />

people with hostility; with his peers, the young boy later acts very aggressively,<br />

show<strong>in</strong>g the same characteristics as his father’s behavior. Social cognitive theorists<br />

stress that people acquire a wide range of behaviors, thoughts, and feel<strong>in</strong>gs through<br />

observ<strong>in</strong>g others’ behavior and that these observations form an important part of<br />

life-span development.<br />

What is cognitive about observational learn<strong>in</strong>g <strong>in</strong> Bandura’s view? He proposes<br />

that people cognitively represent the behavior of others and then sometimes adopt<br />

this behavior themselves.<br />

Bandura’s (2001, 2007, 2008, 2009, 2010a,b) model of learn<strong>in</strong>g and development<br />

<strong>in</strong>cludes three elements: behavior, the person/cognition, and the environment.<br />

An <strong>in</strong>dividual’s confi dence that he or she can control his or her success is<br />

an example of a person factor; strategies are an example of a cognitive factor. As<br />

shown <strong>in</strong> Figure 1.13 , behavior, person/cognition, and environmental factors<br />

operate <strong>in</strong>teractively.<br />

Evaluat<strong>in</strong>g Behavioral and Social Cognitive Theories Contributions of the<br />

behavioral and social cognitive theories <strong>in</strong>clude an emphasis on scientifi c research<br />

and environmental determ<strong>in</strong>ants of behavior. Criticisms <strong>in</strong>clude too little emphasis<br />

on cognition <strong>in</strong> Sk<strong>in</strong>ner’s view and giv<strong>in</strong>g <strong>in</strong>adequate attention to developmental<br />

changes.<br />

Ethological Theory<br />

Ethology stresses that behavior is strongly <strong>in</strong>fl uenced by biology, is tied to evolution,<br />

and is characterized by critical or sensitive periods. These are specifi c time<br />

frames dur<strong>in</strong>g which, accord<strong>in</strong>g to ethologists, the presence or absence of certa<strong>in</strong><br />

experiences has a long-last<strong>in</strong>g <strong>in</strong>fl uence on <strong>in</strong>dividuals.<br />

European zoologist Konrad Lorenz (1903–1989) helped br<strong>in</strong>g ethology to prom<strong>in</strong>ence.<br />

In his best-known research, Lorenz (1965) studied the behavior of greylag<br />

geese, which will follow their mothers as soon as they hatch. Lorenz separated the<br />

eggs laid by one goose <strong>in</strong>to two groups. One group he returned to the goose to be<br />

hatched by her. The other group was hatched <strong>in</strong> an <strong>in</strong>cubator. The gosl<strong>in</strong>gs <strong>in</strong> the<br />

fi rst group performed as predicted. They followed their mother as soon as they<br />

hatched. However, those <strong>in</strong> the second group, which saw Lorenz when they fi rst<br />

hatched, followed him everywhere, as though he were their mother. Lorenz marked<br />

Konrad Lorenz, a pioneer<strong>in</strong>g student of animal behavior, is followed through the water by three<br />

impr<strong>in</strong>ted greylag geese. Describe Lorenz’s experiment with the geese. Do you th<strong>in</strong>k his experiment<br />

would have the same results with human babies? Expla<strong>in</strong>.

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