Cricket Australia licensees Apparel – FILA Sport, Playcorp, Concept <strong>Sports</strong> International, Rembrandt Ties. Accessories – AZ Designz. Cricket Tours – <strong>Australian</strong> <strong>Sports</strong> Tours, Gulliver’s Sport Travel. Electronic Games – Electronic Arts. Novelties, Toys and Games – Concept <strong>Sports</strong> International, Custom International. Manchester / Homewares – Playcorp. Sporting Equipment – Hunter Leisure, Playcorp, Albion Hat & Cap Co. Video / DVD / Music – Nine Network Australia, Liberation Music, Visual Entertainment Group. Publishing, Printed Materials, Photos – Elite <strong>Sports</strong> Properties, Custom Publishing, Getty Images, Jim’s Talking Card Company. Memorabilia – Elite <strong>Sports</strong> Properties, Phil Gray Photography, Legends Genuine Memorabilia, <strong>Sports</strong>Art Australia, Art of Cricket, Magic Moments Memorabilia. Cricket Australia suppliers Airline – Qantas. Apparel – Albion Hat & Cap Company, FILA Sport, Rembrandt Ties. Food & Beverage – Beringer Blass, Carlton & United Breweries, Sanitarium. Motor vehicles – Ford Motor Company. Other – Ninemsn, Kookaburra Sport, Ricoh Office Automation, Getty Images, Swisse Vitamins. Re-branding <strong>Australian</strong> cricket From Backyard to Baggy Green requires Cricket Australia to build the value of the game’s brands. Part of this strategy saw the organisation change its name from the <strong>Australian</strong> Cricket Board. The new name is part of an overhaul of the organisation’s brand structure, which will give all levels of <strong>Australian</strong> cricket the chance to be part of an integrated look. The Cricket Australia name and brand, which better reflects the role and symbolism of modern <strong>Australian</strong> cricket, comes with a new corporate logo that will appear on elite team uniforms and equipment, and be incorporated into all advertising, licensing and game development programs. The cherished baggy green cap has not changed. After consultation with players and other stakeholders about a suitable approach for Australia’s most famous cap, it was agreed that the iconic baggy green should remain in its current form. It will keep the traditional cricket coat of arms emblem. The new brand mark incorporates the kangaroo and emu from the traditional cricket coat of arms, the Southern Cross, Australia’s green and gold colours and a sunburst, representing the traditional relationship between cricket and the <strong>Australian</strong> summer. Developing the new brand mark involved more than 12 months of consultation and planning with cricket’s key stakeholders, including players, former <strong>Australian</strong> captains, directors, state and territory associations, commercial partners, licensees and media. The brand and logo was designed by FutureBrand, an <strong>Australian</strong> company that has worked in a similar capacity with the Sydney Organising Committee for the Olympic Games, the <strong>Australian</strong> Football League and major corporate organisations Telstra and BHP Billiton. • 27 Top. Cricket Australia Chief Executive Officer, James Sutherland, launched the new mark in March. Middle. The Cricket Australia formal mark will be used for all Cricket Australia-specific communication. Bottom. Cricket Australia’s public mark.
Nathan Bracken claimed 15 scalps during the ING Cup year, earning him a call-up to the <strong>Australian</strong> World Cup side. STRENGTHEN AND PROTECT THE SPIRIT OF CRICKET Cricket Australia acknowledges the “spirit of cricket” as being fundamental to the game, noting that cricket’s unique appeal is closely related to its firmly entrenched values of fair play and sportsmanship. 28
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