Ensuring receiver quality and guaranteeing the consumer experience
Ensuring receiver quality and guaranteeing the consumer experience
Ensuring receiver quality and guaranteeing the consumer experience
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<strong>Ensuring</strong> <strong>receiver</strong> <strong>quality</strong><br />
<strong>and</strong> <strong>guaranteeing</strong> <strong>the</strong><br />
<strong>consumer</strong> <strong>experience</strong><br />
Paul Higuera VP Global Sales
Who are Digital TV Labs?<br />
Digital TV Labs, an independent specialist digital media testing company<br />
• Providing conformance regimes supporting services for Broadcaster Operators <strong>and</strong><br />
Regulatory Authorities to a Global customer base<br />
• Developing <strong>and</strong> delivering in-country DTT test laboratories for emerging markets<br />
• Supporting certification programs for Trade Mark Licensing (TML’s) <strong>and</strong> digital migration<br />
compliance<br />
• Developing customised test material <strong>and</strong> testing services for <strong>the</strong> DVB <strong>receiver</strong> supply chain<br />
Core skills & Experience;<br />
• In-depth knowledge of <strong>receiver</strong> testing<br />
• Excellent track record of running broadcaster operator conformance regimes<br />
• Extensive software library of DTV test materials<br />
• Extensive knowledge <strong>and</strong> <strong>experience</strong> in testing processes, procedures <strong>and</strong> test environments<br />
• Proven <strong>experience</strong> in establishing international test laboratories for DVB broadcast <strong>receiver</strong>s<br />
• Provided <strong>the</strong> SABS with <strong>the</strong> Evora test suite (as adapted by DTVL for <strong>the</strong> SANS 862 requirements)<br />
• Close interaction with <strong>the</strong> global <strong>receiver</strong> supply chain.<br />
2
• A choice of <strong>receiver</strong>s<br />
• Low cost<br />
• Easy to use<br />
• Supports local language<br />
• Access expected channels<br />
• Picture <strong>and</strong> audio <strong>quality</strong><br />
• Responsive<br />
• Interactive applications work (e.g. info services)<br />
• Reliable<br />
• Supports new services <strong>and</strong> network changes<br />
What is a Good Consumer Experience?<br />
3
Service<br />
Presentation<br />
RF Front-End<br />
Input/Output<br />
EMC -Safety<br />
Live Network<br />
IP Connectivity<br />
Time<br />
Conditional<br />
Access<br />
Complexity of <strong>receiver</strong> testing<br />
Audio/Video<br />
Over-Air<br />
Download<br />
Service<br />
Signalling<br />
EPG<br />
Interactive<br />
Engine<br />
UI<br />
Language<br />
Support<br />
Service <strong>and</strong><br />
Network Update<br />
4
Manufacturers generally need<br />
Pre-Development<br />
• A published <strong>receiver</strong> specification<br />
• Published TML conformance regime guidelines<br />
During Development, Access to<br />
• The TML official test materials, for in-house<br />
<strong>receiver</strong> development purposes<br />
• The accredited test laboratory for precertification<br />
testing, hosting <strong>and</strong> debugging<br />
services<br />
For Certification<br />
• Access to <strong>the</strong> accredited test lab for certification<br />
testing services, hosting <strong>and</strong> debugging services<br />
Test Laboratory<br />
Independent<br />
Test Suite Test Kit Hosting<br />
Expertise Logistics Location<br />
Set-Top-Box Structure<br />
Turnkey<br />
SoC from<br />
semi<br />
UI Skin <strong>and</strong> Local<br />
Adaptation<br />
Middleware<br />
DRIVERS<br />
Hardware<br />
5
China<br />
STB<br />
Makers<br />
Local<br />
“Smart”<br />
STB<br />
Makers<br />
iDTV<br />
Makers<br />
ODM<br />
And<br />
Br<strong>and</strong><br />
Semi<br />
Turnkey<br />
Design<br />
Semi Chip<br />
Supply<br />
Text<br />
Semi Chip<br />
Supply<br />
Semi<br />
Turnkey<br />
v<br />
Text<br />
Design<br />
House<br />
Local<br />
Development<br />
In-House<br />
development<br />
v<br />
Supply Chain<br />
Manufacturer Local<br />
Assembly<br />
Local<br />
Manufacture<br />
Manufacture<br />
6
Supporting <strong>the</strong> supply chain<br />
About Digital TV Labs (DTVL)<br />
7
Author & Publish <strong>the</strong> <strong>receiver</strong> specification<br />
Keeping up todate with future changes in broadcasting rules of operations <strong>and</strong> new services being<br />
introduced<br />
Selecting a conformance model<br />
This should consider both, STB’s <strong>and</strong> iDTV’s<br />
Develop all test materials to support <strong>the</strong> conformance regime<br />
This should include <strong>the</strong> provisioning of test materials for silicon vendors <strong>and</strong> <strong>receiver</strong> manufacturers<br />
Technical support services for <strong>the</strong> test material licensees<br />
Keep up todate with changes in <strong>the</strong> official <strong>receiver</strong> specification<br />
Commission your own or appoint a test laboratory<br />
Announcing <strong>the</strong> conformance regime<br />
Providing detailed instructions on how to register, where to apply for testing services <strong>and</strong> <strong>the</strong> process<br />
to follow when finally applying for <strong>the</strong> TML<br />
Guidance to manufacturers interested in <strong>the</strong> Logo to <strong>the</strong> test laboratory<br />
Manage <strong>the</strong> ongoing development of <strong>the</strong> conformance regime<br />
Developing a concessions policy<br />
Police <strong>the</strong> market<br />
Some conformance considerations<br />
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Comms<br />
Authority<br />
Options:<br />
Do nothing<br />
White label<br />
Logo TML<br />
Type Approval<br />
Receiver Regulation<br />
Retailer Manufacturer<br />
Consumer<br />
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Hosting<br />
Manufacturer Submits<br />
Independent Test Lab<br />
Fail Report<br />
Debug<br />
Self Contained<br />
Business Model<br />
Test Suite<br />
In house<br />
Pass Report<br />
Specialised<br />
skills<br />
required<br />
Process Flow<br />
Manufacturer<br />
Logo Award<br />
Pass Report<br />
TML / Logo<br />
Authority Audit<br />
Updates White List of<br />
approved <strong>receiver</strong>s on<br />
Website
What Can Go Wrong?<br />
• UK – MHEG Big Bro<strong>the</strong>r application fail - £1000’s lost<br />
• UK – Pay TV introduction broke lots of Freeview <strong>receiver</strong>s<br />
• Pol<strong>and</strong> – EAC3 introduction causes issues<br />
• France – Split NIT table breaks legacy <strong>receiver</strong>s<br />
• Denmark – Subtitling fail<br />
• LTE 4G - Channel 69 overloads many TV tuners (BBC tests)<br />
• Kenya - Still selling DVB-T <strong>receiver</strong>s in DVB-T2 market<br />
• France – Receivers failure on triple offsets<br />
• EU - Wide incorrect channel list due to border issues<br />
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Paul.higuera@digitaltv-labs.com
Who are DTVI?<br />
DTVI is a broadcasting technology solutions provider based in South Africa<br />
Our Company<br />
DTVI Technologies Pty (Ltd) is <strong>the</strong> African<br />
partner to Digital TV Labs in <strong>the</strong> UK<br />
It is a 100% Black Women owned<br />
company; aiming to create new jobs <strong>and</strong><br />
have <strong>the</strong> youth participate in <strong>the</strong> main<br />
stream economy of <strong>the</strong>ir respective<br />
countries through <strong>the</strong> digital migration<br />
It is <strong>the</strong> only privately owned company<br />
offering pre-conformance testing services<br />
in <strong>the</strong> country <strong>and</strong> in <strong>the</strong> continent of<br />
Africa<br />
DTVI’s philosophy is to be an<br />
independent broadcast technology<br />
service provider <strong>and</strong> <strong>the</strong>refore is not<br />
associated to any broadcaster,<br />
manufacturer or any o<strong>the</strong>r company in<br />
South Africa. Our integrity lies in our<br />
independence.<br />
Our Clients<br />
STB Manufacturers<br />
Industry Regulators<br />
Broadcasters<br />
Our Services<br />
STB Conformance & Testing<br />
EPG Managed Services<br />
Consulting<br />
Training
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