HONG KONG WINNER - Cathay Pacific
HONG KONG WINNER - Cathay Pacific
HONG KONG WINNER - Cathay Pacific
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8<br />
<strong>Cathay</strong> Pacif ic<br />
cares<br />
Cleaning up<br />
HK’s beaches<br />
A stretch of Hong Kong’s coastline is now<br />
much cleaner, thanks to the efforts of the 64<br />
CX volunteers who participated in the annual<br />
International Coastal Cleanup event (ICC) on<br />
Lantau Island on 5 November.<br />
The staff and family members braved the<br />
heat to remove close to 1,000kg of rubbish<br />
from Tong Fuk Beach and Shui Hau Flats.<br />
Waste found included bottles, fl ip fl ops,<br />
plastic bags, fi shing nets and a PC monitor<br />
case.<br />
ICC is a worldwide initiative launched by the<br />
Ocean Conservancy.<br />
Debris collected from around the world is<br />
analysed each year and the information will be<br />
used to educate the public, governments and<br />
businesses.<br />
Manager Purchasing and Lantau resident<br />
Michael Pratt, who has taken part in the ICC<br />
with CX volunteers since 2009, says it was<br />
hugely rewarding to see the difference<br />
they have made on the<br />
beaches.<br />
“Some of the same people<br />
have been coming year after<br />
year – it’s brilliant,” says Michael.<br />
“It’s back-breaking work,<br />
but people won’t turn up<br />
again and again if they don’t get something<br />
out of it.<br />
“Everybody who took part had a good feeling.<br />
This comes from knowing that we have<br />
helped Hong Kong,” he adds.<br />
Data regarding the debris collected by CX<br />
Volunteers will be passed to the Green Council,<br />
the ICC Coor-<br />
dinator in Hong<br />
Kong, which will<br />
then compile<br />
the information<br />
submitted by<br />
all participating<br />
units into a<br />
report.<br />
A regular column highlighting<br />
the airline’s commitment<br />
to the community<br />
Plane spotters rush to get a glimpse of the special-liv<br />
Trading on the fut<br />
The new Boeing 747-8 Freighters have had a smooth entry into service, fl ying around the<br />
region to get various teams acquainted with the new type and causing a fl urry of excitement<br />
amongst plane-spotters in various ports.<br />
One Dash 8 that’s really been getting the shutterbugs drooling is B-LJA, which arrived in<br />
Hong Kong on 16 November resplendent with a new name and a one-off eye-catching livery.<br />
Actually, the name, Hong Kong Trader, is not new at all – it was the moniker attached to CX’s<br />
fi rst Boeing 747 freighter which arrived in 1982 and kick-started the airline’s development into<br />
the world’s biggest international air cargo carrier (see story on opposite page).<br />
The original Hong Kong Trader was not that special to look at – merely dressed in the airline’s<br />
standard livery at that time with the aircraft name painted in rather delicate lettering under<br />
the cockpit window.<br />
By contrast, the new Hong Kong Trader is a bold and brash statement about CX’s cargocarrying<br />
capabilities and the position of its home city as one of the world’s world great trading<br />
centres.<br />
The original idea for a unique livery on the new aircraft came from then Director Cargo<br />
Rupert Hogg, and former Chief Executive Tony Tyler suggested recycling the Hong Kong<br />
Trader name.<br />
Daniel Heung, Marketing Services Manager, who was tasked with developing the livery, says<br />
the aim was to convey the evolution of CX’s cargo business over the past three decades.<br />
“The main colour theme, with a transition from light grey to a darker blue colour, represents<br />
the transition in our business over time,” he says.<br />
Unlike the 1982 version, this time the lettering is bold and in-your-face.<br />
“We wanted something that matches with our cargo business – strong, stable and reliable,”<br />
says Daniel.<br />
“The most striking element of the livery, an etching of the modern Hong Kong skyline, is<br />
recognisable around the world and echoes both the name and purpose of the Hong Kong<br />
Trader aircraft,” he adds.<br />
Painting the aircraft took just over a week, involving teams of 14 Boeing employees working<br />
24-hour shifts – about twice as long as to paint a normal CX livery.<br />
With the help of Teague and Associates, the Boeing team converted a highly detailed<br />
photograph-like image to the intricate Hong Kong skyline and water refl ection painted onto<br />
the aircraft – a task involving a lot of hand-drawn graphic work.<br />
While Hong Kong Trader made a big splash, the fourth Dash 8 arrived quietly on 12 December<br />
– making CX the world’s biggest operator at this time!<br />
The fi rst three arrivals are scheduled to begin ultra-long-haul services to North America<br />
beginning 14 December.<br />
Win<br />
your own<br />
Dash 8<br />
To celebrate the arrival of <strong>Cathay</strong> Paci c’s rst<br />
Boeing 747-8 freighter as well as the delivery<br />
of the special-livery Hong Kong Trader, CX<br />
World has ve standard 747-8F models and ve<br />
special livery models to give away. The models are 1:400 scale and<br />
made of die-cast metal. metal.<br />
To enter, the lucky draw, please send an email to Sta Sta Sta<br />
Communication Team Group (CCD#SCT) with the subject<br />
line “Freighter” by 31 December and tell us the name of<br />
the tallest building in the skyline featured on the Hong<br />
Kong Trader livery.<br />
model! World has ve standard 747-8F models and ve<br />
EARNING ITS WAY: Director Cargo<br />
Nick Rhodes (right) puts the<br />
fi nishing touches to the livery<br />
before Hong Kong Trader made its fi rst<br />
revenue fl ight from Hong Kong to Narita<br />
and Taipei (above and below).