Annual Report 2012 - Sixt AG

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Sixt Leasing AG is one of the largest non-bank, vendor-neutral leasing companies in Germany.
The business unit also maintains a presence in other countries, with subsidiaries in France,
Austria, Switzerland and the Netherlands. In addition, Sixt franchisees offer lease financing and
leasing services in around 40 countries.
Sixt Mobility Consulting GmbH specializes in comprehensive fleet management in conjunction
with individual consulting activities. Sixt Mobility Consulting looks after and optimizes fleets of
varying sizes and industries, ranging from mid-sized companies to international corporations.
This generates added value for the customers and synergies within the Sixt Group, above all in
the fields of accident management, vehicle resale as well as reporting.
The further development of innovative mobility services, both in the online and mobile segment,
will be essential for the expansion of the business units' product portfolios. This will make it possible
to react swiftly to new trends and augment the range of products with corresponding services. It
includes continually adapting the websites of the Vehicle Rental and Leasing business units to
the current state of the art as well as the customers' requirements. The development of specific
applications for smartphones and tablet-PCs, and keeping up the Sixt Group's presence in its own
Internet blogs and so-called social networks like Facebook to maintain a more intensive exchange
with customers and a wider public are further elements.
Sixt is an early mover in this field. The company was one of the first vehicle rental companies
worldwide to offer an application for Apple's iPhone. Today, well over 50% of reservations in the
car rental unit are made via Internet and mobile services.
Sixt e-ventures GmbH focuses on the development and promotion of various different business
models on the Internet. One example is the platform for new cars autohaus24.de. Founded in
2009 it operates as joint venture with “Axel Springer Auto Verlag”, in which both companies hold
a 50% interest. autohaus24.de acts as a broker for new cars and interacts in a closely knit
network with German contract dealers. Measured by the number of vehicles brokered in Germany,
autohaus24.de was one of leading providers in its segment in 2012.
2. Group structure and management
Sixt Aktiengesellschaft acts as the holding company for the Sixt Group and is responsible for the
strategic and financial management of the Group. It also performs various financing functions
and provides internal control and advisory services, primarily for the key companies in the Vehicle
Rental and Leasing Business Units. Operative business is fully overseen by the domestic and
foreign subsidiaries assigned to the respective business units.
An overview of the companies included in the consolidated financial statements as well as the other
investments of Sixt Group, which in their aggregate are economically insignificant, can be found
under the section entitled “Consolidation” in the notes to the consolidated financial statements.