editorial experts and contents - Ceramic Arts Daily
editorial experts and contents - Ceramic Arts Daily
editorial experts and contents - Ceramic Arts Daily
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suBscriBer actiVities<br />
rEaDErs<br />
GlaZe anD<br />
fire<br />
Mixing/purchasing glazes<br />
Trend in expenditures<br />
(next two years)<br />
Increase 36%<br />
No change 46%<br />
Decrease 17%<br />
53%<br />
Mix own & buy<br />
premixed<br />
26%<br />
Buy<br />
premixed<br />
7 2013 <strong>Ceramic</strong>s Monthly Media Kit<br />
18%<br />
Mix own<br />
3%<br />
No involvement<br />
with glazes<br />
97% of our readers have h<strong>and</strong>s-on involvement with glazes<br />
96% of our audience have h<strong>and</strong>s-on involvement with kilns<br />
Glaze firing ranges used<br />
High-fire (cone 8-12) 50%<br />
Mid-fire (cone 4-7) 72%<br />
Low-fire (cone 08-04) 42%<br />
China paints/lusters (cone 022-018) 9%<br />
Raku 34%<br />
Pit/Barrel Firing 18%<br />
88% of <strong>Ceramic</strong>s Monthly’s<br />
readers take action based<br />
on ads they’ve seen in<br />
<strong>Ceramic</strong>s Monthly.<br />
Types of kilns owned or used<br />
Electric 94%<br />
Gas 40%<br />
Raku 32%<br />
Wood-fired 13%<br />
Pit-fired 13%<br />
Other 8%<br />
Artist: Sunshine Cobb
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