2013 Pottery Making Illustrated Media Kit - Ceramic Arts Daily
2013 Pottery Making Illustrated Media Kit - Ceramic Arts Daily
2013 Pottery Making Illustrated Media Kit - Ceramic Arts Daily
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Purchasing activities<br />
aUdience<br />
buyinG Power<br />
Ownership of ceramic materials, tools,<br />
equipment and supplies<br />
Prepared clay 95%<br />
Raw materials 63%<br />
Prepared glazes 75%<br />
Hand tools 98%<br />
Molds 49%<br />
Clay mixers/pug mills 16%<br />
Kilns 79%<br />
Wheels 81%<br />
Slab Rollers 47%<br />
Extruders 39%<br />
Studio furniture (racks, shelves, tables, etc.) 55%<br />
Artist: Jen Mecca<br />
7 <strong>2013</strong> <strong>Pottery</strong> <strong>Making</strong> <strong>Illustrated</strong> <strong>Media</strong> <strong>Kit</strong><br />
Artist: Jen Mecca<br />
Purchasing activities of PMI subscribers<br />
Currently Will<br />
Purchased in the likely/possibly<br />
within purchasing purchase within<br />
past 24 Mos. process next 24 Mos.<br />
Prepared clay 64% 68% 44%<br />
Raw materials 63% 56% 40%<br />
Prepared glazes 62% 52% 48%<br />
Hand tools 71% 49% 42%<br />
Molds 67% 23% 36%<br />
Clay mixers/pug mill 30% 9% 60%<br />
Kilns 63% 10% 36%<br />
Wheels 72% 12% 22%<br />
Slab rollers 56% 8% 41%<br />
Extruders 52% 3% 46%<br />
Studio furniture 56% 20% 50%
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