Davis Gravelsins - Sustained business growth even with the ...

Davis Gravelsins : Veteran Sales & Marketing Executive
I am an accomplished, results-driven B2B sales and marketing leader.
With proven strategic and tactical sales abilities, I understand the
methods of sustained business growth. When effectively combined with
Web 2.0 promotion, the one-two combination of marketing and sales;
coaching and motivating; planning and doing; gets maximum buy-in
from qualified prospects, along with more sales from more repeat buyers.
gravelsins.com (Toronto) - January 2011 to present
gravelsins.com is my Web 2.0 B2B sales presence, operating with the notion that that sales and marketing
are inseparable sides of the same coin. Mastery and harmony of both disciplines is essential for sustained
sales and marketing wins. I solve problems by weaving my own sales and marketing skills with coaching,
consulting and distributed sales support; building strong relationships in compelling ways to get interest
from even the most disinterested audiences; managing and motivating under-performing sales teams; or
selling to and negotiating deals with C-level executives.
Sustained Media Group (Toronto / Windsor) - March 2009 to present
VP Sales: I am the senior sales and marketing lead for this lean lead-generator agency. Driven by the
notion that harmonized sales coaching and hands-on marketing leadership increases sales quickly,
we help SMBs achieve bigger results from smaller budgets. Adding leverage with Web 2.0 and video sales
tools including PR, PDFs and PHP; Email campaigns, sales sheets, newsletters and social media posts - we
achieved sustained streams of inbound sales leads for B2B clients. Our typical “video SEO” campaign yields
150,000 impressions, 1,500 media reads, 500 blog posts and dozens of inbound e-mail and phone enquiries
on a daily basis. Clients include Tersano, Mobile Innovations, Thread Craft Inc. and Usinatech.
Tersano / lotus® PRO Chemical-Free Cleaning (Windsor) - November 2008 to present
Marketing & Sales Executive; I was responsible for building the brand and selling the B2B world on
this clean-tech start-up, having marketed the consumer brand three years prior. I hired and managed a
team of six to grow lotus PRO’s US distribution network from zero to 200 reps in just over one year. We
built user-customizable print, web and video sales tool-chests for our distributors, successfully courted trade
media, and trained reps and agents with weekly interactive webinars. Under my leadership, we quickly
become the category leader over many bigger-budget competitors. Getting a Tweet from The Gubernator to
personally tell us he was following us was one of our many memorable achievements.
Crowbar Media Corp. (Windsor) - June 2005 – January 2009
Founder & Marketing Director; Partnering with a corporate sales trainer, I built Crowbar to build harmonized
in-house sales and marketing programs for small and medium-sized B2B clients. I managed the agency’s
marketing department and was our agency’s lead pitch-man. After winning the high-profile competition for
Eddie Francis’ mayoral election campaign (he won too) our B2B client list grew to include TI Automotive,
ACT Test Panels, Madison Electric and Mobile Innovations. On the consumer side, we became the agency of
record for Ducana Windows and Tersano/lotus, who I continue to work with closely to this day.
McLellan Group Inc. (Toronto) - December 2002 – May 2005
Director, Strategic Services; I was responsible for managing strategic marketing services for clients
including Bell Enterprise, RBC Wealth Management, Smart Systems for Health Ontario Agency and United
Bank of Switzerland. I was the senior account lead on major integrated campaigns involving video-driven
communications, promotional materials, web pages, events and corporate presentations. I conceived,
managed and rolled out Bell’s new Supply Chain and Retail POS digital sales programs, which produced
record-setting lead acquisition and awareness numbers.
Icefloe Technologies / TSX: ICE (Toronto) - February 2000 – December 2002
VP Sales & Marketing; I was hired to help the IPO team with corporate identity, marketing and communications
for Icefloe’s successful start-up funding and subsequent TSX listing. After co-authoring the IPO business plan,
I was engaged as the executive in-charge for producing investor relations material and managing all aspects
of US sales. Once initial funding was secured, I worked closely with the business development group to set
up and oversee Icefloe’s US sales and marketing programs for our growing network of independent American
distributors, while managing our in-house team of sales specialists.
15 Estes Cres. Mississauga ON M5A 3A6 - Tel: 1-416-706-7669 - Email: davis@gravelsins.com

METEX Software / objectools.com / Wallace Wireless (Toronto) - March 1994 – Nov. 2002
VP Marketing; I set up and managed start-up branding, marketing and sales systems for these
sister software companies, all engaged in selling software apps to large enterprise customers globally.
I sold the objectools.com concept into a partnership with Microsoft Europe to launch our brand
along with Microsoft’s new .NET platform at Tech Ed 2000. In my position with METEX, I set up multiple
vendor co-marketing programs with Rational Software, successfully generating new leads and
RFPs from targeted Telcos and CLECs. I helped launch Wallace Wireless by providing all branding, web,
corporate identity, sales collateral and support materials, as well as user guides and help content.
Octagon Industries Inc. / VSE: OCA (Mississauga) VP Sales -- October 1992 - May 1994.
Robert Young Associates Inc. (Toronto) VP Client Services -- April 1990 - August 1992.
Oasis Creative Group (Toronto ) Account Director -- April 1987 - March 1990.
Merrill Lynch (Toronto) Retail Financial Consultant -- February 1985 - May 1987.
Eklipse Art & Design / MacLaren (Toronto) -– Account Executive - January 1982 - January 1985.
EDUCATION
University of Toronto - Economics & Political Science; 1977-1980.
Ontario College of Art & Design - Advertising & Design; 1980-1982.
Canadian Securities, Registered Rep and Canadian Options; 1985 - 1986.
American Marketing Association – Various sales & distribution management courses; 1996 - 2003.
BUSINESS SOFTWARE
MS Office, Open Office, SalesForce.com, Sage ACT, CS5 InDesign, Illustrator and PhotoShop; AVS,
Adobe ConnectPRO,
PERSONAL INTERESTS
Design, travel, marathon running and tennis. Family weekends at any beach. Creative Writing. Web,
clean-tech and communications trend spotting. Start-ups.
Thank you for your consideration. Personal PowerPoint & references provided on request.
15 Estes Cres. Mississauga ON M5A 3A6 - Tel: 1-416-706-7669 - Email: davis@gravelsins.com