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Energy Strategy for ETH Zurich

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out bringing about negative repercussions on the quality<br />

of life and social cohesion. How this can be achieved<br />

is one of the most urgent, and to a large extent socio-<br />

economic, research questions of our time (Figure 12).<br />

Figure 12: Specific power consumption [Watts/lumen] and total<br />

power consumption [GWh/Year] <strong>for</strong> the generation of light in<br />

Switzerland.<br />

Despite the significant technological progress represented by<br />

a decline from 300 to 4 Watts/lumen in the power consumption<br />

needed to generate a particular quantity of light, overall<br />

the power consumed <strong>for</strong> lighting rose sharply over the last<br />

century.<br />

(Watt / lm)<br />

350<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

power consumption (Watt / lm)<br />

power consumed (GWh / year)<br />

0<br />

0<br />

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000<br />

7000<br />

6000<br />

5000<br />

4000<br />

3000<br />

2000<br />

1000<br />

Climate policy has benefited significantly from ad-<br />

vances in socioeconomic research. Research recommendations<br />

on trade in emissions certificates are<br />

already being implemented. A great deal of work still<br />

remains to be done in order best to meet new challenges<br />

at the level of firms and to prevent unwanted<br />

negative repercussions at the level of the national<br />

economy, such as the risk of corruption through “Clean<br />

Development Mechanism” (CDM) money flows between<br />

industrialized and developing countries.<br />

An energy system is a large, tightly knit, and lethargic<br />

structure. Investment decisions must be made longterm,<br />

and new measures in energy policy must be<br />

planned long-term as well. In addition, computerbased<br />

prognostic models bring out the interactions<br />

(GWh / year)<br />

•<br />

•<br />

<strong>Energy</strong> Research at <strong>ETH</strong> <strong>Zurich</strong><br />

27<br />

between the economy and the environment and contribute<br />

to the development of targeted strategies.<br />

Model calculations are indispensable <strong>for</strong> public policy<br />

advice as well as <strong>for</strong> large companies.<br />

Without innovation, a positive energy future is unimaginable.<br />

The study of technological (and social) innovations<br />

helps not only better to grasp their significance<br />

but also potentially to support further specific processes<br />

of innovation.<br />

Various research groups at <strong>ETH</strong> <strong>Zurich</strong> are dealing<br />

intensively with (energy-related) issues surrounding<br />

consumer behavior. They are applying methods of<br />

experimental economics, psychology, and market research.<br />

Issues being worked on <strong>for</strong> that purpose include<br />

the following: What is the background and motivation<br />

behind a decision to purchase capital goods such as<br />

automobiles and residential dwellings? What do consumers<br />

know when they decide to make a purchase?<br />

What do they do with the money saved when they opt<br />

<strong>for</strong> a money-saving alternative? How great is their willingness<br />

to pay <strong>for</strong> energy-efficient products? Which<br />

measures taken by businesses and public authorities<br />

do customers respond to and in what ways?

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