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Ashoka: Innovators for the Public,<br />

which supports social entrepreneurs<br />

who work to help communities become<br />

more sustainable. Around the world,<br />

Ashoka has launched over 250 social<br />

entrepreneurs working to improve the<br />

economic, social, and environmental<br />

outcomes for the communities in which<br />

they work. This cluster <strong>of</strong> environmental<br />

Ashoka Fellows is developing a diverse<br />

array <strong>of</strong> innovative yet practical<br />

solutions. Maintaining a regional focus,<br />

the Sierra Club has chosen to support<br />

Ashoka Fellowships in southern Africa<br />

and Mexico.<br />

Ashoka Fellow Allan Schwar in<br />

Mozambique and South Africa<br />

In a region that suffers from both dire<br />

poverty and extensive forest loss, Allan<br />

is conserving forests by investing in,<br />

developing, and managing the resources<br />

in a sustainable way for the<br />

benefit <strong>of</strong> all the forest inhabitants. He<br />

uses a business model that focuses on<br />

creating alternative forest-friendly income-generating<br />

activities. Allan works<br />

with the people who live on forestland<br />

to take inventory <strong>of</strong> the resources and<br />

create a forest management plan that<br />

balances timber harvesting with replanting.<br />

He employs workers and<br />

trains them in sustainable, on-site,<br />

value-added production activities that<br />

generate income while contributing to<br />

forest conservation.<br />

Allan’s project produces commercially<br />

viable honey, beeswax, timber,<br />

furniture, jewelry boxes, and other<br />

wood products. Local and international<br />

businesses and organizations<br />

commission, buy, and market many <strong>of</strong><br />

these products. For example, the<br />

project produces jewelry and jewelry<br />

boxes for Earth Africa, a South African<br />

company, and has recently provided<br />

chairs for a local restaurant. The<br />

organization Aid to Artisans also markets<br />

some <strong>of</strong> the goods in the United<br />

States. In addition, Allan’s company is<br />

the first local contractor to be awarded<br />

a contract to produce doors and windows<br />

for a new rural clinic. Allan has<br />

proved to buyers that local cooperatives<br />

can produce quality goods on<br />

time. The income <strong>of</strong> the cooperative’s<br />

artisans has increased from an average<br />

<strong>of</strong> $14 a month to $92 a month in<br />

the two years that Allan has been<br />

working with them. Although the forest<br />

communities still mainly supply<br />

raw material to the urban cooperative<br />

that produces the consumer goods,<br />

Allan intends to eventually have the<br />

forest communities producing consumer-ready<br />

products on-site.<br />

Allan achieves these advances in economic<br />

opportunity while preserving<br />

forests and developing environmentally<br />

sustainable forest communities. In<br />

addition to ensuring that trees are replanted<br />

and forest resources managed<br />

effectively within the communities<br />

where he works, Allan’s company has<br />

been contracted to build tree nurseries,<br />

train timber company staff, and<br />

advise various aid organizations and<br />

local NGOs on community-based resource<br />

management and environmental<br />

impact analysis. Two years ago,<br />

Mozambique had only two indigenous<br />

species nurseries, both operated by<br />

Allan’s company. Due to Allan’s negotiating<br />

and advising, there are now six<br />

<strong>of</strong> these nurseries. To date, Allan’s nurseries<br />

alone have germinated over<br />

100,000 indigenous trees.<br />

Allan has had a significant impact<br />

on environmental policy in<br />

Mozambique’s S<strong>of</strong>ala province.<br />

Through his advising and lobbying,<br />

the provincial government has placed<br />

a moratorium on the export <strong>of</strong> logs.<br />

Only timber to which value has been<br />

added can be exported. Because <strong>of</strong> this<br />

restriction, buyer countries must purchase<br />

products processed locally, allowing<br />

lower impact technologies and<br />

Zululand hills <strong>of</strong> rural KwaZulu Natal, South Africa. One <strong>of</strong> the<br />

numerous areas in which the Sierra Club and the WILD<br />

Foundation are collaborating. Photo by Vance Martin.<br />

lighter taxation <strong>of</strong> infrastructure and<br />

thus ensuring that a reasonable share<br />

<strong>of</strong> the commodity price remains in the<br />

community.<br />

Ashoka Fellow Heladio Reyes<br />

in Mexico<br />

Heladio’s organization, Ecosta Yutu<br />

Cuii, or Green Trees from State to<br />

Coast, provides training and implementation<br />

strategies on a wide range<br />

<strong>of</strong> agricultural issues, including crop<br />

management, forestry, organic production,<br />

wildlife preservation, and biological<br />

pest control. In addition, Heladio has<br />

expanded his work to reflect the vital<br />

social issues <strong>of</strong> financial management,<br />

natural medicine, and nutrition.<br />

Heladio’s program has been implemented<br />

throughout the Río Verde de<br />

Tutuepec region in Oaxaca, Mexico. The<br />

program involves more than 15 communities<br />

and 150 poor landowners. It<br />

combines different traditional and alternative<br />

techniques for the preservation<br />

<strong>of</strong> endangered species and agricultural<br />

programs that enable indigenous populations<br />

to grow food for themselves.<br />

Traditional woman in<br />

rural KwaZulu Natal.<br />

Photo by Vance Martin.<br />

<strong>International</strong> <strong>Journal</strong> <strong>of</strong> <strong>Wilderness</strong> DECEMBER 2002 • VOLUME 8, NUMBER 3 7

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