Media Information 2013 - DIYonline

Media Information
2013
www.caridina.eu
Dähne Verlag GmbH
P.O. Box 100250
76256 Ettlingen (Germany)
Phone +49 / 72 43 / 575-105
Fax +49 / 72 43 / 575-100
advertising@daehne.com
www.daehne.com

Media Information
Editorial and publishing analysis
In brief
Caridina is the fi rst magazine for aquarists to specialise in
invertebrate species in freshwater aquariums. Here the
spotlight is not on the fi sh, as is usual, but on all the other
living organisms in the aquarium: shrimps, crabs and snails,
to name the most common groups. Key topics apart from
the invertebrates themselves include aquarium technology
(lighting, fi lters, heating, monitoring and control systems),
nano aquariums, setting up an aquarium, water plants,
food and decoration. Interest in invertebrates has been
growing for some years now, with increasing numbers of
aquarium enthusiasts looking for expert information. This is
a growth market that offers high buying potential.
Membership
VDZ, SZV
Publisher
Karl-Heinz Dähne
Editorial team
Friedrich Bitter, Philipp Gardemin
Advertising
Thomas Heinen, Angelika Müller
Volume
Volume 8, 2013
Frequency of publication
4 x (see enclosed schedule)
Publishing house
Dähne Verlag GmbH
Postal address
P.O. Box 10 02 50, 76256 Ettlingen,
Germany
Delivery address
Am Erlengraben 8, 76275 Ettlingen,
Germany
Telephone + 49 (0) 72 43 / 575-105
Fax + 49 (0) 72 43 / 575-100
E-mail advertising@daehne.com
Internet www.caridina.eu
Subscription rates
Annual subscription all countries
¤ 26.– incl. p + p
Media Information
Editorial content | Circulation | Target groups
Analysis
2011 = 4 issues
Total size
260 pp = 100.0 %
Editorial
227 pp = 87.2 %
Advertising
33 pp = 12.8 %
of which
Bound-in inserts 0 units = 0.0 % of
Loose inserts 0 units = 0.0 % } advertising
Analysis of 2011 editorial component
Total 227 pp = 100.0 %
News/New species 16 pp = 7.1 %
Shrimps 43 pp = 19.0 %
Crustaceans 24 pp = 10.6 %
Crabs 16 pp = 7.1 %
Travel reports 34 pp = 15.0%
Plants and mosses 6 pp = 2.6 %
Fish 2 pp = 0.9 %
Bivalves and snails 19 pp = 8.4 %
Competitions 4 pp = 1.8 %
Other 63 pp = 27.6 %
Circulation analysis:
Copies per issue represent an average for
July 2011 – June 2012
Print fi gure 11 060
Actual circulation 8 510
Remainder and fi le copies 115
Paid circulation 7 294
Subscriber copies 4 211
Kiosk copies 5 518
less Remainders 2 435
Free copies 1 216
Geographical analysis of circulation
Actual circulation 100.0 % 8 510
Germany 85.0 % 7 213
Other 15.0 % 1 297
Approx. 15 000 readers per issue
Terms of payment
Net payment due within 20 days
of date of invoice
Terms + Conditions
www.daehne.de/media
Accounts
(D) Deutsche Bank; Kaiserstr. 90,
D-76133 Karlsruhe, Nr. 714 600 00
(BLZ 660 700 04)
BIC: DEUTDESM660
IBAN: DE68 6607 0004 0071 4600 00
(A) Raiffeisenverband Salzburg
Nr. 160 178 65 (BLZ 35000)
BIC: RVSAAT2S
IBAN: AT84 3500 0000 1601 7865
(CH) Coop Bank Basel
Nr. 481116.290000-8
Clear. Nr. 8440, PC-Kto 40-8888-1
BIC: COOPCHBB
IBAN: CH84 0844 0481 1162 9000 0
Distribution by postcode area
11.0 %
922
9.0 %
746
6
4
7
5
3
8.0 %
654
8.0 %
642
2
11.0 %
962
11.0%
897
8
1
7.0 %
587
9.0 %
797
0
6.0 %
491
6.0 %
515
9

Media Information
Advertising rates No. 7 Rates effective from 1 October 2012
Format
220 mm width, 297 mm depth
Type area
189 mm width, 250 mm depth
Columns
4 columns, 43 mm wide in the
advertising section
3 columns, 59.5 mm wide in the editorial section
Printing and binding processes
Offset printing and adhesive binding
Copy
Copy up to 70 lines per cm/300 dpi.
However, please pay careful attention
to the technical instructions.
Frequency of puplication
Four times a year
Publication dates
Refer to schedule
Advertising deadlines
Refer to schedule
Format Number of
columns
Surcharges and other prices
Surcharges per standard colour (Euro scale)/special colour (basic 4c)
≥ 1/1 page € 210.– 1/4 page € 110.–
1/2 page € 150.– 1/8 page € 90.–
1/3 page € 130.– ≥ 1/16 page € 70.–
HKS, pantone and metallic colour extra surcharge € 250.–
Small advertisements
Format columns mm black/white 4 colours
1/8 page 4-columns 189 x 26 vertical € 174.– € 261.–
2-columns 92 x 58 horizontal
1-column 43 x 122
1/16 2-columns 92 x 26 vertical € 92.– € 138.–
1-column 43 x 58 horizontal
Care tips
Logo 4 colours/costs 4 issues € 150.–
Company portrait (PR advertisement)
1/1 page 4 colours € 1 200.–
Further information on request
Special formats/positions
2/1 page on request
Front cover fl ap on request
Guaranteed positions € 180.–
Print over gutter margin € 80.–
Bleed additional 3 mm 10 % of basic rates
Advertisement formats and rates
Width x Depth
in mm
Basic price
black/white
¤
2
colours
¤
3
colours
¤
4
colours
¤
1 / 1 page 4 columns 189 x 250 1 301.– 1 511.– 1 721.– 1 931.–
2 / 3 page 2.6 columns 120 x 250 vertical 870.– 1 070.– 1 270.– 1 470.–
1 / 2 page 4 columns
2 columns
189 x 122 horizontal
92 x 250 vertical
660.– 810.– 960.– 1 110.–
1 / 3 page 4 columns
1.3-columns
189 x 80 horizontal
59 x 250 vertical
440.– 570.– 700.– 830.–
1 / 4 page 4 columns 189 x 58 horizontal
2 columns 92 x 122 vertical
340.– 450.– 560.– 670.–
1 columns 43 x 250
back cover 4 columns 189 x 250 1 590.– 1 800.– 2 010.– 2 220.–
inside front
cover
4 columns 189 x 250
1 530.– 1 740.– 1 950.– 2 160.–
inside back
cover
4 columns 189 x 250
1 420.– 1 630.– 1 840.– 2 050.–
Rate per single-column millimetre: ¤ 1.60 (Minimum size: 20 mm)
No product prices to be included in advertisement
Discounts Frequency rates Volume rates
Valid for one year 2 x 3 % 2 page 5 %
from publication 4 x 5 % 4 pages 10 %
date of fi rst insertion 8 x 10 % 6 pages 15 %
Bound inserts
2-sided 4-sided 6-sided 8-sided
€ 1 760.– € 2 560.– € 3 580.– € 4 400.–
Loose inserts
Maximum size 205 x 292 mm
Up to 25 g ‰ € 142.–
Up to 50 g ‰ € 170.–
No discount on bound or loose inserts
Adhesive postcard
‰ ¤ 97.–
Delivery address for inserts
Kraft Druck GmbH
Betr.: Caridina No. …
Industriestraße 5
76275 Ettlingen (Oberweier), Germany
A sample copy must be supplied in advance to Dähne Verlag GmbH,
Advertising dept, P.O. Box 10 02 50, 76256 Ettlingen, Germany

Media Information
Schedule and editorial topics
Issue Schedule Product showcase Fairs
1/
2013
2/
2013
3/
2013
4/
2013
1/
2014
Publication date 06.02.2013
Advertising deadline 28.11.2012
Copy deadline 11.12.2012
Publication date 15.05.2013
Advertising deadline 19.03.2013
Copy deadline 26.03.2013
Publication date 07.08.2013
Advertising deadline 07.06.2013
Copy deadline 13.06.2013
Publication date 13.11.2013
Advertising deadline 23.09.2013
Copy deadline 30.09.2013
Publication date 05.02.2014
Advertising deadline 27.11.2013
Copy deadline 10.12.2013
Aqua-Fisch, Friedrichshafen, 8 – 10 March
Heimtiermesse, Munich, 22 – 24 March
Hund & Heimtier, Dortmund 10 – 12 May
Maintier, Frankfurt, 24 – 26 Mai
Animal, Stuttgart, November
Exotica, Wien (A), November
Fisch & Reptil, Sindelfi ngen, November
Tierisch gut, Karlsruhe, November
Gift ideas for aquarium enthusiasts Heimtiermesse with International
Shrimp Championship, Hanover, January 2014

Media Information
Advertising in book titles
Secure your share of success!
Dähne Verlag’s range of books is growing all the time.
Our titles covering popular practical topics are best-sellers.
Take this opportunity to advertise in our book titles.
Here we offer you a low-cost advertising opportunity in a
very attractive medium with a lasting effect – and an effect
specifi c to your target audience.
We offer classic advertisements and exclusive and
attractive sponsoring packages.
Ask us about our upcoming book projects.
The advertisements
will be placed at
the end of the book.
Sample for a company
logo on the cover, part
of the exclusive sponsoring
package.

Media Information
Product showcase
We present your product in an attractive manner on special pages under a
certain heading such as “Small aquariums”, for example. Here we show our
readers stylish and practical products for their hobby. We’ll present you in the
right light with a photo and manufacturer’s address.
Media Information
Procedures and specifi cations for
the supply of advertising material
All data must be supplied as print quality PDF/X-3, PDF/X-4 or directly
processable EPS.
Please also ensure that
– all colours are created as CMYK or desired special colours;
– all directly processable images and graphics are encapsulated;
– all type fonts used are encapsulated;
– images are stored exclusively in bitmap, grey-scale or CMYK mode with profi le
ISOcoated v2 for sheed offset.
By no means may “indexed” colours, RGB or other modes or profi les be used.
Image format either TIFF or EPS.
– images are not stored as DCS images, since we process uncompartmented
data. We must be informed if any DCS images are included in the material
(to avoid any possibility of accidentally poor resolution). If you do include
any DCS images, we will convert them and invoice you as appropriate.
– you provide a reliable colour printout of the data, since we have no other
way of checking the accuracy of the proof.
We can not guarantee correct reproduction unless we receive your
colour printout before the copy closing date. This is particularly
important for colour reproduction.
Data transfer by E-mail
Such fi les should not exceed 20 MB in size. E-mail: copy@daehne.com
Product image including
product headword,
manufacturer’s address
and website. € 150.–
(Maximum of three images per manufacturer
per product showcase possible.)
You can fi nd out our currently scheduled
product showcase topics by calling
+49 7243/575-105.
All prices exclusive of VAT.
Data fi le upload via FTP
Send us an E-mail to copy@daehne.com and ask for your personal
log-in information.
Please utilise the following procedure for naming your fi le
Abbreviation* of publication title + issue number + name of advertiser
e.g.: diy9-10Miller.pdf
*Abbreviations:
diy = diy Fachmagazin; DIN = DIY International; HF = HOLZFORUM;
pet = pet Fachmagazin; PWW = PET worldwide; AQ = Aquaristik;
Car = Caridina; GT = Gartenteich
Data by data carrier
Use can be made of any current data carrier.
Programs suitable for direct processing
InDesign CS4, CS5, CS5.5, CS6 (Mac + PC);
Illustrator CS4, CS5, CS5.5, CS6 (Mac + PC);
PhotoShop CS4, CS5, CS5.5, CS6 (Mac + PC);
You’ll fi nd information on add sizes and technical specifi cations for loose inserts,
bound inserts, tip-on cards and product samples on the internet
at www.daehne.de/media

Your Dähne advertising team
Managing director
Marc Dähne
m.daehne@daehne.de
Phone +49/7243/575-102
Advertising
administration
Gabriele Santai
g.santai@daehne.de
Phone +49/7243/575-103
Advertising manager
Thomas Heinen
t.heinen@daehne.de
Phone +49/7243/575-110
Benelux/Scandinavia
Lothar Wittich
Wittich Verlagsvertretung
Phone +49/54 07/81 63 22
Fax +49/54 07/89 83 20
l.wittich@daehne.com
Advertising sales
diy Fachmagazin
DIY International, HOLZFORUM
Manuel Weber
m.weber@daehne.de
Phone +49/7243/575-106
The advertising agent for your country:
France
Martine Kilias
Wittich Verlagsvertretung
Phone +49/541/1 50 51 97
Fax +49/541/7 70 31 76
m.kilias@daehne.com
Advertising sales
pet Fachmagazin
PET worldwide
Patricia Bader
p.bader@daehne.de
Phone +49/7243/575-104
Italy
Gloria Oddone
Wittich Verlagsvertretung
Phone +49/541/6 00 52 08
Fax +49/541/6 00 52 09
g.oddone@daehne.com
Advertising sales
Aquaristik, Caridina,
Gartenteich
Angelika Müller
a.mueller@daehne.de
Phone +49/7243/575-105
USA/Canada/UK/Ireland
Marie-Anne Vonstein
Wittich Verlagsvertretung
Phone +49/5452/91 75 68
Fax +49/5452/91 75 68
m.vonstein@daehne.com
Advertising
administration
Christa Mantel
c.mantel@daehne.de
Phone +49/7243/575-102
Taiwan
Joy Wang
Infotrade Media Co., Ltd.
No. 508, Sec. 3,
Wen Hsin Rd., Situn Dist.
Taichung 40753, Taiwan
Phone +886/4/23 13 21 89 203
Fax +886/4/23 13 32 39
service@trade-eye.com