The DefiniTive GuiDe To Social MarkeTinG - Marketo

pArt Four: b2b sociAl
MediA chAnnels And tActics
influence
TrackinG SiTeS
Now that you are set up on all of your
social sites, you will want to see how
you are doing. By leveraging free sites
like Klout, Kred, and Peerindex, you
can quickly see where you stand
against your competition, who you
influence, and who influences you.
klout
Klout is a great way to measure your social
marketing influence. By aggregating your
usage on Twitter, Facebook, Linkedin,
Google+, and Foursquare, Klout’s algorithm
gives you a score based on 3 areas:
• True Reach: the number of people
your content reaches
• Amplification: how many people
you influence
• Network: who in your network is a top
influencer and how do they respond
to your content
Klout also tells you what topics you are
influential in and you can both reward and
receive +Ks that increase your score.
kred
Similar to Klout, Kred measures your social
content, who it reaches, who engages,
and if the engaged user shares your
content with others. The unique part about
Kred, is not only does it measure influence,
but it also measures outreach, which can
be important if you are running social
campaigns and trying to promote
interactions and shares. Kred also
provides transparency, in that the tool
shows you exactly what actions and
interactions affected your score.
peerindex
In contrast to Klout and Kred, Peerindex
measures authority, which is based on
how others react to your opinions, high
large your audience is, and your activity.
Peerindex uses topics, so a user can
search for top influencers in each category
who has the most authority. Users can
also search by region and sources. This is
a great way to determine influencers by
industry and even by location.
“social marketing eliminates
the middlemen, providing
brands the unique opportunity
to have a direct relationship
with their customers.”
bryan weiner
ceo at digital Agency 360i
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