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design company before actually producing furniture
and objects." The name of the company illustrates
this approach through the "By", which apart from its
international character, indicates an open attitude to
designers and craftsmen. Meanwhile, "Marcel" personalises
the label by making it more human. The
choice of an unpretentious, charmingly oldfashioned
French name, which can be pronounced in
every language, reflects a desire to break with tradi-
DESIGN THE MAGAZINE
tional codes. Half-French and half-Austrian, Stephan
Lanez employs an across-the-board approach in what
he does: "I like challenging modes of functioning and
ways of doing things." For example, by clearly indicating
the names of the companies with which he
works. "This provides added value for the design
production company, and means refocusing mentalities
on a more dynamic approach: exchanging rather
than concealing, and avoiding unproductive battles
N° 25 I GAZETTE DROUOT INTERNATIONAL
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View of the Rue Saint-Claude showroom,
designed by Stephan Lanez.
129
© Théo Baulig