Centennial Branding Guidelines - The College of St. Scholastica

Centennial Branding 

Guidelines 

June 1, 2011

Table of Contents 

Centennial Guidelines 

Centennial logo usage .................................................................1 

Centennial logo usage (reverse)....................................................2 

Traditional CSS logo usage ..........................................................3 

Extended Campus logo usage ......................................................5 

Sample ads showing logo usage ....................................................7 

Logo exclusion areas ....................................................................8 

Fonts and colors ..........................................................................9 

Suggested accompanying text/taglines .........................................10 

Sample envelopes ........................................................................11 

Sample letterhead ........................................................................12 

Sample invite/thank you card ......................................................13 

Sample banner .............................................................................14 

Questions? 

If you have questions concerning the use of the Centennial logo or how to obtain Centennial 

related materials please contact one of the following Marketing department members: 

Ann Elliott, Centennial Planner (218) 723-4449 aelliot3@css.edu 

Jordan Milan, Marketing Planner (218) 625-4495 jmilan@css.edu 

Brian Martin, Creative Director (218) 723-6787 bmartin@css.edu

FOR THE LOVE 

OF LEARNING 


Centennial logo usage 

Centennial_logo_1 

Original logo – Appropriate for use in all venues, 

especially Centennial specific communications 

and events. Note: “Love of Learning” appears 

quite small in this logo and can get lost. 


Appropriate for use when the College name already 

appears within the same document. Note: “Love of 

Learning” is specifically emphasized is this version. 



appears within the same document and when space 

is limited. 



appears within the same document and when space 

is limited. Note: The elimination of all the smallest 

point size lettering makes this version most useful 

when the logo must appear especially small – such 

a small print ad or on the Web. 

Note: 

Items that use the Centennial logo exclusively (without any form of accompaniment of the traditional 

College logo) are meant for Centennial specific events and audiences. These would include items such as 

Centennial specific letterhead, envelopes, thank you cards, etc. - examples of which are shown on pages 

11-13 of this document. 

1

2 

FOR THE LOVE 

OF LEARNING 

FOR THE LOVE 

OF LEARNING 


Centennial logo usage (reverse) 

Centennial_logo_reverse_1A 

Centennial_logo_reverse_1B (with gold) 

Reverse versions of original logo – For use 

when logo appears on dark background. 

The “A” version is suitable for color or black and 

white projects. Additional specifications of usage 

are the same as Centennial_logo_1. (page 1) 



For use when logo appears on dark background. 















are the same as Centennial_logo_4. (page 1)


Traditional CSS logo usage 

CSS-Centennial_logo_1 

Appropriate for use in all venues, including 

non-Centennial specific communications 

and events. Note: This version of the logo is 

recommended for use anywhere the standard 

CSS logo would normally appear. 

CSS-Centennial_logo_2 

Alternate version of CSS-Centennial_logo_1 

(above). Appropriate for use in all venues, 

including non-Centennial specific 

communications and events. Note: This 

version of the logo is recommended for use 

when the logo appears very large and the 

word “Centennial” is legible. 

CSS-Centennial_logo_reverse_1 

For use when logo appears on dark 

background. Additional specifications of 

usage are the same as CSS_Centennial_ 

logo_1. (above) 

CSS-Centennial_logo_reverse_2 




logo_2. (above) 

3

4 


Traditional CSS logo usage grayscale 

CSS-Centennial_logo_1_gray 

Grayscale version appropriate for use in all 

venues, including non-Centennial specific 



anywhere the standard grayscale CSS logo 

would normally appear. 

CSS-Centennial_logo_2_gray 

Alternate version of CSS-Centennial_ 

logo_1_gray (above). Appropriate for use in 

all venues, including non-Centennial specific 



when the logo appears very large and the 

word “Centennial” is legible. 

CSS-Centennial_logo_1_gray_ 

reverse 




logo_1_gray. (above) 

CSS-Centennial_logo_2_gray_ 

reverse 




logo_2_gray. (above)

St. Cloud Campus 





Extended campus logo usage 

CSS-Centennial_(extended campus 

name)_logo_1 

Appropriate for use in venues where space 

is limited and the desire is to combine a 

campus call-out and promote Centennial. 


name)_logo_2 

Appropriate for use in venues where space 

is somewhat limited and the desire is to 

combine a campus call-out and promote 

Centennial. Note: This version of the logo is 

recommended for use when “1912 - 2012” 

is easily legible. 


name)_logo_reverse_1 




(extended campus name)_logo_1. (above) 







Note: 

It is acceptable to use the extended campus version of the College logo and Centennial_logo_1 or 

Centennial_logo_2 in the same document as an alternative to the examples provided on this page. 

Additional note: Using both logos is recommended only when space is sufficient to accommodate both 

logos at a size that allows all visual elements of each to be easily legible. 

5

6 




Extended campus logo usage grayscale 


St. Paul Campus 


name)_logo_1_gray_reverse 

Grayscal version appropriate for use in 

venues where space is limited and the desire 

is to combine a campus call-out and promote 

Centennial. 


name)_logo_2_gray_reverse 

Grayscale version appropriate for use in 

venues where space is somewhat limited and 

the desire is to combine a campus call-out 

and promote Centennial. Note: This version 

of the logo is recommended for use when 

“1912 - 2012” is easily legible. 













Note: 

It is acceptable to use the grayscale extended campus versions of the College logo and Centennial_logo_1 

or Centennial_logo_2 in the same document as an alternative to the examples provided on this page. 

Additional note: Using both logos is recommended only when space is sufficient to accommodate both 

logos at a size that allows all visual elements of each to be easily legible.

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partnerships 

• Program faculty who work in teaching areas of expertise 






















Call (877) 271-5921 to learn more 

or visit go.css.edu/MCTC 




Sample ads showing logo usage 





















• Accepts MN Transfer Curriculum and an Associates of Arts 

degree in a seamless plan through community college 

partnerships 

• Program faculty who work in teaching areas of expertise 



























FOR THE LOVE 

OF LEARNING 

7

8 

a 

a 

a 

a 

a 

a 

a 

a 

a 


a 


Logo exclusion areas 

Exclusion Area - Centennial logo 

To help maintain the visual integrity of the logo an 

exclusion zone has been created. 

The exclusion area is marked “a” and should not be 

encroached upon. The measurement of the exclusion 

area “a” is equal to the height of the inside measurement of 

the “tower” in the logo and should always be proportional 

to the size of the logo used. 

The space indicated by the dotted lines should be 

regarded as the minimum space between the logo and 

another such object. 

a 

Exclusion Area - CSS-Centennial logo 

The exclusion area is marked “a” and should not be 


area “a” is equal to the height of the tallest type in the 

logo and should always be proportional to the size of 

the logo used. 

a 

Exclusion Area - CSS-Centennial_ 

extended_campus logo 

The exclusion area is marked “a” and 

should not be encroached upon. The 

measurement of the exclusionarea “a” is 

equal to the height of the tallest type in 

the logo and should always be proportional 

to the size of the logo used.

Fonts used in Centennial logo 


Fonts and colors 

Adobe Garamond Pro (regular) 

Aa Bb Cc Dd Ee Fe Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 

Arial (bold) 

Aa Bb Cc Dd Ee Fe Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 

Colors used in Centennial logo 

Blue 

C - 99 R - 10 

M - 75 G - 78 

Y - 24 B- 130 

K - 8 

Gold 

Black White 

C - 0 R - 255 

M - 15 G - 212 

Y- 100 B- 0 

K - 0 

9

10 

Short 

Celebrating a century of Catholic Benedictine education. 


Suggested accompanying text/taglines 

Accompanying text 

The following suggested text options can be used in combination with the Centennial logo in documents 

that provide the space to do so, such as brochures, posters, etc. (example below). These lines of text can also 

appear within the body copy of ads, posters, brochures, web pages, etc. to provide a brief and consistent 

description of what Centennial represents to the College. 

Medium 

One hundred years of individuals, innovations and intellectual impact, all for the love of learning. 

Long 

Founded in the Catholic Benedictine tradition, The College of St. Scholastica celebrates 100 years 

of providing intellectual and moral preparation for responsible living and meaningful work. 


a 

a 


a 

b 

a 

Exclusion Area - Centennial logo w/tagline 

The exclusion area marked “a” hould not be 


area “a” is equal to the height of the tallest type in the 

logo. The measurement of the exclusion area “b” is 

equal to one-half the height of exclusion area “a.” 

Both exclusion areas should always be proportional to 

the size of the logo used.

1200 Kenwood Avenue 

Duluth, MN 55811-4199 

Th e College of St. Scholastica 


Duluth, MN 55811-4199 


Duluth, MN 55811-4199 


Sample envelopes 

11

12 


Sample letterhead 

1200 Kenwood Avenue • Duluth, MN 55811-4199 • centennial@css.edu • css.edu/centennial.xml


Sample invite/thank you card 

Front 

Inside 

13

14 


Sample banner

Centennial Branding Guidelines - The College of St. Scholastica

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