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Skooks Pong - EEWeb

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<strong>EEWeb</strong> PULSE INTERVIEW<br />

How did you get<br />

into engineering?<br />

I have a pretty unconventional background.<br />

My dad was always trying<br />

to do his own thing and was very<br />

entrepreneurial. I worked with him<br />

quite a bit on his various projects,<br />

so I remember learning how to use<br />

a micrometer and a lathe when I was<br />

around 8 years old.<br />

While in high school in the early 80s,<br />

my dad started a company that developed<br />

a small lightweight aircraft<br />

engine, so I started working with him<br />

pretty much full-time. I had a number<br />

of different interests, especially mechanical<br />

projects, so I got into motorcycle<br />

racing and started raising<br />

money to build some of my own stuff.<br />

Eventually, I wound up in the bicycle<br />

business, running my own shop for<br />

a few years, as well as working with<br />

Cannondale.<br />

During that time, I met one of the<br />

founders of Synapse. As time went<br />

on, I was less interested in running<br />

my own shop and managing all the<br />

other things that go into owning a<br />

“We’re okay with<br />

not being the designers—we’reengineers<br />

and we’re<br />

proud to be engineers,<br />

so we like<br />

solving hard engineering<br />

problems.<br />

business. A couple engineers that<br />

I met through Cannondale moved<br />

out west and started working for a<br />

design firm here in Seattle. With their<br />

encouragement I jumped into the consulting<br />

arena and I’ve been doing it<br />

ever since.<br />

How would you describe the<br />

team at Synapse?<br />

Synapse is a multidisciplinary engineering<br />

firm. We combine mechanical,<br />

electrical, software engineering,<br />

project management, and manufacturing<br />

support to build collaborative<br />

teams helping some of the world’s<br />

leading companies fully realize—<br />

from idea to reality—new technology,<br />

devices, and experiences. There are<br />

a little over 250 employees here. We<br />

are based in Seattle, Washington, and<br />

also have offices in San Fransisco,<br />

California, and Hong KongWith small<br />

design firms, a lot of time is spent innovating<br />

on the front end of product<br />

development and dabbling a bit with<br />

industrial design, as well as supporting<br />

products after they launch. We’re<br />

okay with not being the designers—<br />

we’re engineers and we’re proud to<br />

be engineers, so we like solving hard<br />

engineering problems. The more the<br />

project involves the full range of our<br />

capabilities, the more<br />

we like it. With engineering<br />

at the core<br />

of those capabilities,<br />

I think it really helps<br />

create a strong focus<br />

for our business.<br />

Synapse has been<br />

around for 10 years.<br />

When the company<br />

was originally founded,<br />

we just wanted to<br />

work with our friends<br />

on really interesting<br />

and challenging<br />

projects. Over the<br />

last decade, we’ve<br />

evolved to better address our clients’<br />

strategic needs. Companies are wanting<br />

to introduce ambitious devices as<br />

consumers demand more and more<br />

innovative products. As our clients<br />

respond to these transformations, we<br />

expanded our services to include full<br />

end-to-end consultation capabilities<br />

in order to guide them through a successful<br />

development process.<br />

What type of clients<br />

does Synapse have?<br />

We work on a variety of things.<br />

When we first started, we did a lot<br />

of lab automation for companies like<br />

CombiMatrix, Ekos, and others in<br />

Synapster (sin•âp•ster)<br />

n. A person or animal which works for<br />

Synapse Product Development.<br />

Ex. I’m so jealous of those synapsters; they have<br />

the best jobs ever.<br />

Source: The Urban Dictionary<br />

6 <strong>EEWeb</strong> | Electrical Engineering Community<br />

Visit www.eeweb.com<br />

7

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