WINEDEX® - Vineyard & Winery Management Magazine

MEDIA KIT 2011 

800.535.5670 vwm-online.com 

A Multi-media Company 

Across brands, across platforms to serve your business in many ways. 

Robert Merletti 

CEO/Publisher 

Vineyard & Winery 

Management 

Vineyard & Winery Management Group. is a company with a broad-ranging portfolio serving the 

North American wine industry for 35 years. Because of our portfolio, our company is able to reach 

segments of the industry that our competitors simply can’t touch. Family run and independent, 

we are dedicated to deliver you the quality, service, and value you deserve in order to make your 

business thrive. 

Vineyard & Winery Management magazine 

• the industry’s leading independent and award-winning wine trade publication 

• independence equals greater exposure and penetration for advertisers 

• bi-monthly for more in-depth articles 

• circulation is more than 6,900 per issue with an overall annual distribution of about 

15,000, including pass-along readership and bonus distribution 

• total impressions per year = 86,940 (see Readership Profile for more details) 

• audited for accuracy in USPS “Statement of Ownership Management and Circulation” 

published in every Nov/Dec issue 

• subscribers are business owners, presidents, CEOs, decision makers 

• exclusive bonus distribution at V&WM events 

WINEDEX® 

• “The Wine Industry Index” is North America’s preferred annual buyer’s guide 

• from grape to glass, where the wine industry “shops off the page” 

• listings of contact information for wineries, suppliers, growers, media, regulatory agencies, 

educational institutions, and more 

Professional Development Conferences & Trade Shows 

We coordinate your trade show booth sales, sponsorship sales, program advertising sales for 

• Wineries Unlimited - largest in the East, second largest in the nation 

• Midwest Grape & Wine Conference, third largest in the nation 

• Wine Sales Summit, direct-to-consumer 

Five Prestigious Wine Competitions 

• Grand Harvest Awards - the only competition in the nation based on terroir 

• West Coast Wine Competition - open only to wines produced in the West 

• International Eastern Wine Competition - open to all 

• NextGen Wine Competition - judged by millennials aged 21-35 

• International Women’s Wine Competition - judged exclusively by women 


Wine Industry Index 

Our Brands



Vineyard & Winery Management magazine— 

the industry’s leading award-winning 

INDEPENDENT wine trade publication. 

This magazine is designed specifically with today’s serious wine industry 

professional in mind. Our subscribers turn to V&WM for timely articles 

and information that keeps them primed for profit. We stand behind 

our editorial pursuit to be the bottom-line resource for the entire North 

American wine industry. 

Coverage 

• wine and grapegrowing industries 

• viticulture, enology 

• sales and marketing 

• finance 

• news 

Writers 

• team of top-notch journalists 

• wine industry professionals 

• authored with high degree of technical expertise 

Readers 

• wine industry decision-makers 

• make or influence purchasing decisions 

• (Pres/CEO/Owner) comprise 75% of our primary audience an 

independently conducted 2010 subscriber survey by the Bennett 

Valley Group in Santa Rosa, CA 

Testimonials 

“Multi-generation families dominate American’s wine business and the Merletti family is a great example of that. Their 

independent operation of Vineyard & Winery Management is a great example of the entrepreneurial spirit and family 

commitment that offers hope for the future of our business in a global economy.” —Karen Ross, Former President, California 

Association of Winegrape Growers 

“Vineyard & Winery Management is a tremendous resource for grapegrowers, winery owners, winemakers, marketers and others, 

and as a result has grown from a little Eastern magazine into a national communications service. The print magazine, web 

version, wine competitions, annual directory, Wineries Unlimited and other resources make a complete package.” —Jim Trezise, 

President, New York Wine & Grape Foundation 

“Vineyard & Winery Management is a valuable tool for keeping up with the new trends in wine marketing, finance, production 

technology and vineyards. Articles are succinct and informative, and help me to do my job better.”—Michaela Rodeno, CEO, St. 

Supery Vineyards & Winery 

“In my opinion Vineyard & Winery Management magazine addresses the topics and interests that I have in the wine and grape 

industry.” —Michael Loykasek, Winemaker, de la Montanya Winery



Vineyard & Winery Management Magazine 

Wins Award of Excellence 

August 17, 2010 – Vineyard & Winery Management magazine has been named 

one of the nation’s Top 10 magazines with under 80,000 circulation, and has won 

a Gold award in the 2010 Awards of Excellence competition organized by the 

American Society of Business Publication Editors (ASBPE). 

The magazine earned a regional “Gold” award for the 

top article in the Organizational Profile category for its 

November-December 2009 cover story: “Judd’s Hill Sings 

Its Own Tune.” The article was written by Editor-in-Chief 

Tina Caputo and designed by Chris Sittner, the magazine’s 

design & production manager. Jason Tinacci of Jason 

Tinacci Photography was the story’s photographer. 

Visit our web site to read the article at vwm-online.com or paste this link into a web browser 

http://www.vwm-online.com/magazine/exclusive.asp. 

ASBPE is the professional association for editors and writers employed in the business, trade and specialty press. The 

annual competition recognizes the year’s best editorial, design and online achievements. Judges with professional 

experience in business publications evaluate each entry based on quality of writing, reporting and editing; subject 

development; presentation; and value to readers. 

“We’re very excited to receive 

this recognition from ASBPE,” 

commented Editor-in-Chief 

Tina Caputo. “It’s gratifying 

to know that our efforts 

in producing a top-notch 

magazine for the wine and 

grapegrowing industries are 

paying off.”



12 Points Advertisers Need to Know About Magazines 

1. Magazine readership remains steady in an increasingly crowded and 

noisy media landscape. 

Source: MRI Fall Study 2008, Page 7 of MPA 2009 Magazine Handbook 

2. 92% of U.S. adults read magazines. 

Experian Simmons, 2009 

3. Magazine readers pay attention to magazine ads. They don’t pay to 

avoid the advertising as they do with other media. 

Source: BIGResearch Simmultaneous Media Usage Study, 2008 Page 30 of 

MPA 2009 Magazine Handbook 

4. Consumers spend more than $86 million each week on single-copy 

magazines. 

Nielsen 2006 

5. Subscriptions to magazines are on the rise. 2007: 322 million paid subscriptions. 

2008: 325 million paid subscriptions. 

Source: MPA; A.B.C.. Page 14 of MPA 2009 Magazine Handbook 

6. Magazine subscriptions increased in the first half of 2009. 

Source: MPA Info Center analysis of ABC First Half 2009 Fas Fax 

7. Magazines love the Internet. Almost a quarter of all new subscriptions come from the Internet. 

Source: MPA Internet Subscription Surveys 2009 edition 

8. Magazines build buzz. They excel in reaching people who shape attitudes and behavior. 

Source: MRI Omnibus Recontact Study, 2008; Page 73 of MPA 2009 Magazine Handbook 

9. Circulation generates more than 40% of all magazine revenue. 

Source: PriceWaterhouseCoopers Financial Survey for MPA, 2008, 2007, Page 20 of MPA 2009 Magazine Handbook 

10. The number of consumer magazine websites grew 78% between 2005 and 2009. 

Source: Mediafinder.com, 2009, Page 9 of MPA 2009 Magazine Handbook 

11. Magazines excel at long-form journalism, superb photography, eye-catching design. 

12. Magazines drive web search more than any other medium. More than double Internet advertising and social media. 

Source: BIGResearch Simmultaneous Media Usage Study (SIMM13), December 2008, Page 70 of MPA 2009 

Magazine Handbook

Readership Profile 

Pacific 49% 

AK, WA, OR, CA, HI 

Canada 2.2% 

Mexico .1% 

Other/International .9% 

Mountain 2.3% 

MT, ID, WY, CO, NM, AZ, UT, NV 



Who reads Vineyard & Winery Management magazine? 

Vineyard & Winery Management magazine continues to grow in tandem with today’s marketplace. This 

trusted independent, award-winning publication has a circulation base of just over 6,900 dedicated 

subscribers including bonus distribution at well-attended and popular industry events, trade shows 

(i.e. Unified Symposium, WAWGG, etc.) plus exclusive distribution at all V&WM produced events. 

According to a 2010 subscriber survey independently conducted by the Bennett Valley Group in 

Santa Rosa, CA, 75% of our primary audience is comprised of wine business owners, presidents, and 

company CEOs. In other words, two-thirds of our magazine is seen and read by influential industry 

leaders and decision-makers. This same survey also noted an average pass-along readership of 

2.1, indicating that more than twice the number of subscribers regularly read Vineyard & Winery 

Management. 

Our strongest circlation is in the California wine growing regions where you’ll find 75% of US wineries. 

We also show strong numbers in the Middle and South Atlantic where the wine industry is starting to 

flourish. 

This all proves that more readers are turning to Vineyard & Winery Management magazine for the 

information they need in today’s competitive wine market. The following data is from the 2010 

USPS “Statement of Ownership Management and Circulation” which was filed October 1, 2010 and 

published in the Jan/Feb 2011 issue: 

2010 2009 2008 

Total paid/request circulation: Avg 5,635 Avg 5,616 Avg 5,385 

Total bonus distribution (incl trade show copies): Avg 1,290 Avg 1,258 Avg 1,256 

Total distribution: Avg 6,925 Avg 6,874 Avg 6,641 

Circulation Breakdown 

by region: 

West North Central 4.8% 

MN, IA, MO, ND, SD, NE, KS 

West South Central 2.2% 

AR, LA, OK, TX 

East North Central 6.2% 

OH, IN, IL, MI, WI 

East South Central 1.4% 

KY, TN, AL, MS 

New England 3.4% 

ME, NH, VT, MA, RI, CT 

Middle Atlantic 16.8% 

NY, NJ, PA 

Magazine 

Readership: 

_________________ 

Average Monthly 

Circulation including 

annual bonus copies: 

6,900 

Average Readers 

Per Copy: 2.1 

Issues Per Year: 6 

Total Impressions 

Per Year: 86,940* 

South Atlantic 9.7% 

DE, MD, DC, VA, WV, NC, SC, GA, FL 

* rev. 6/15/11

Editorial Content & Columnists 

Tina Caputo 

Editor-in-chief 

Vineyard & Winery Management 

magazine 

Wilfred Wong—Retail Columnist A veteran of the wine 

industry for more than 35 years, Wong is the cellar master 

for Beverages & More, a retail chain of nearly 100 stores in 

California and Arizona. 

Tyler Colman—Back-Page Columnist 

Author of the wine blog Dr. Vino, Tyler Colman teaches 

wine classes at New York University and the University of 

Chicago, and is the author of the book “Wine Politics: How 

Governments, Environmentalists, Mobsters, and Critics 

Influence the Wines We Drink.” 



Ted Rieger—Senior Feature Editor Rieger has been a 

contributing editor for V&WM since 1990. A graduate of 

California State University with degrees in environmental 

resources and journalism, he has worked as a freelance writer 

since 1984, covering the wine industry, agriculture, energy, 

construction, recreation and natural resources. 

Elizabeth Slater—Marketing Columnist Slater is 

internationally recognized as a seminar/workshop leader, a 

speaker and a trainer. Through her company, In Short Direct 

Marketing, Elizabeth consults with wineries and related 

associations to create and implement marketing and PR 

programs. 

Editorial Leadership Tina Caputo leads a seasoned team of writers who deliver a quality result. 

Tina has her finger on the pulse of what’s happening in the wine industry. Her contacts have her 

at the editor’s desk and out covering a variety of industry events—all this to keep our readers 

well informed. Our contributing columnists are specialists in their areas and deliver the insights 

you rely on each issue to make your business thrive. Caputo brings more than 16 years of wineindustry 

experience to V&WM. Before joining the magazine in 2008, she spent five years as the 

managing editor at Wines & Vines magazine. She began her career at the Wine Institute, and went 

on to work in public relations/communications for international wine importer Maisons Marques 

& Domaines USA. Throughout her career she has written about wine for publications including the 

San Francisco Chronicle, Harpers Wine & Spirit and Meininger’s Wine Business International. 

puto Wilfred Wong Tyler Colman Ted Rieger Elizabeth Slater Tom Payette Paul Wagner Gary Werner Marguerite Thomas 

Tom Payette—Winemaking Columnist Payette is a 

consultant who specializes in winery start-ups, expansions 

and wine production. He has more than 25 years of 

experience in still and sparkling wine production in Virginia, 

plus three years of experience producing ultra-premium 

wines in the Napa Valley. 

Marguerite Thomas 

Thomas is a Baltimore-based journalist and photographer 

who contributes wine-related articles to several national and 

international publications. She is the author of the books 

“Wineries of the Eastern States” and “Visiting East Coast 

Wineries.” 

Paul Wagner—Public Relations Columnist Wagner is the 

owner/president of Balzac Communications & Marketing, 

based in Napa, CA, as well as an international wine lecturer 

and an instructor for Napa Valley College’s Viticulture and 

Enology Department. 

Gary Werner —Northwest Correspondent 

Werner is a Seattle-based wine industry journalist 

and communications consultant, and the former 

communications director for the Washington Wine 

Commission. Formerly based in London, he has been a 

contributor to Wine & Spirit (UK), Decanter, Harpers Wine & 

Spirit and JancisRobinson.com.



Knowledgeable Sales Staff to Serve You 

“Price is what you pay. Value is what you get. —Warren Buffett 

Vineyard & Winery Management is proud to call itself a multi-media corporation 

delivering its customers more value for every dollar spent. That’s why we’ve commited 

give you and your company the personal attention it deserves and develop an 

advertising and marketing strategy that works best for you. 

Exclusive Distribution Bonus 

Since V&WM owns and operates its own wine competitions, conferences, and trade show, 

this provides an exclusive distribution channel for our magazine, index and ultimately… 

your message. 

Contact our expert sales staff today! 

John Kelly 

Director of Sales/Advertising 

Napa County 

(707) 577-7700 ext. 114 

johnkelly@vwm-online.com 

Ethan Simon 

Account Executive 

West Coast Accounts 

(707) 577-7700 ext. 110 

esimon@vwm-online.com 

Pippy Sou 


West Coast Accounts 

(707) 577-7700 ext. 109 

psou@vwm-online.com 

Chet Stevens 


Eastern Accounts 

(800) 535-5670 ext. 116 

cstevens@vwm-online.com

2011 Editorial Calendar 

January/February 

Barrel Issue 

Close Date: 11/15, Material Due: 12/1 

JANUARY - FEBRUARY 2011 WWW.VWM-ONLINE.COM NORTH AMERICA’S LEADING INDEPENDENT WINE TRADE PUBLICATION 

The Reinvention 

of Hahn Estates 

Barrel TCA 

Frost Protection 

Lessons 

The New 

Wine Market 

March/April 

Vineyard Issue 




In every issue: Winemaking • Viticulture • Marketing • Public Relations • Retail • Management 

Note: This calendar is subject to change. 

Additional topics: 

• Barrels 

• Frost Protection 

• Nurseries 

• Midwest Wine & Grape Conference 

Preview 

Bonus distribution: 

• Unified Symposium 

• WAWGG Annual Meeting/Trade Show 

• Midwest Wine & Grape Conference 


• Deer Control 

• Vineyard Equipment 

• Tasting Rooms 

• Organic Pest Control 

• Wineries Unlimited Preview 

May/June 

Packaging & Closures Issue 



• Wineries Unlimited 

• Wine Sales Summit, direct-to-consumer 

(formerly Tasting Room Profitability and 

Wine Club Summit Conference/Trade Shows) 


• Labels 

• Closures 

• Caves 

• Winery Architecture/Construction 


• ASEV Annual Meeting 

• Vineyard Economics Conference 

• Sonoma County Grape Growers Trade Show 

July/August 

Suppliers Issue 



• Custom Crush Services 

• Winery Equipment 

• Olive Oil 


• ASEV Eastern Section Annual Meeting 

• Wine Industry Technology Symposium 

*Please note: Advertisers who submit insertion 

orders by May 10 are eligible (free of charge) for 

inclusion in this issue’s Suppliers Guide. Those who sign up after May 10 will be 

included in the 2012 guide. 

September/October 

Technology Issue 


SEPTEMBER - OCTOBER 2010 WWW.VWM-ONLINE.COM NORTH AMERICA’S LEADING INDEPENDENT WINE TRADE PUBLICATION 

Abacela 

Winery 

puts tempranillo 

on the map 

in Oregon 

Tartrate Removal 

High-Tech Vine Sensors 

PR Damage Control 


• Vineyard Technology 

• Winery Technology 

• Barrels 

November-December 

Green Issue 


NOVEMBER - DECEMBER 2010 WWW.VWM-ONLINE.COM NORTH AMERICA’S LEADING INDEPENDENT WINE TRADE PUBLICATION 

Ulises 

Valdez 

Looks 

to the 

Future 

Minimizing Bottle Variation 

Growers-Turned-Vintners 

Tasting Room 

Best Sellers 


• Wine Industry Financial Symposium 

• Napa Valley Grape & Wine Expo 


• Solar Energy 

• Eco-Friendly Sanitation 

• Winery Supplies 


• Green Wine Summit 

• Sustainable Ag Expo

2011 Magazine Ad Rates & Sizes 

MAGAZINE PREMIUM PLACEMENT 



Secure your rates now! New rates go into effect September 15, 2011. 

FOUR COLOR 

1X 3X 6X 12X 

Full page $2984 $2854 $2724 $2400 

2/3 page 2551 2443 2335 2054 

1/2 page vertical 2465 2335 2249 1989 

1/2 page island 2422 2292 2206 1946 

1/2 page horizontal 2271 2184 2097 1859 

1/3 page 1989 1924 1859 1643 

1/4 page 1924 1819 1794 1535 

1/6 page 1643 1600 1557 1383 

Colors will be derived from 4-color process as closely matched to customer specifications as possible. 

PMS colors will be charged extra. Inquire. 

BLACK & WHITE 

Full page $1859 $1708 $1600 $1426 

2/3 page 1426 1318 1210 1059 

1/2 page vertical 1318 1210 1124 994 

1/2 page island 1210 1167 1081 951 

1/2 page horizontal 1145 1059 973 865 

1/3 page 865 800 735 648 

1/4 page 800 735 669 606 

1/6 page 518 475 432 388 

Premium Rate: Add $500 per placement to the 4-C or BW full page rate above. 

Premium Options (4-C only): Inside front cover 

Inside back cover 

Back cover 

Page 3 (across from inside front cover) 

Page 5 (across from TOC 1) 

Page 7 (across from TOC 2) 

Page 9 (across from Editor’s Page) 

PUBLICATION DATES 

Regular Issue: Jan 1, Mar 1, May 1, Jul 1, Sept 1, 

Nov 1 

DEADLINES 

Space Reservation: 45 days prior. 

Camera-ready material due: 30 days prior to 

publication date above. 

ADDITIONAL CHARGES 

Specific PMS Color: TBD; Guaranteed Placement: 

Two-page center spread add $250, all others add 

$150; Covers (IBC, IFC, XTOC): add $250. Back 

cover: add $500. Bleeds: add 10% of total. 

LATE FEE 

Artwork submitted after published deadline may 

be subject to a late placement fee. If ad requires 

resizing or conversion a fee may apply. 

Full Page no bleed 

7” x 10” 

Vertical 1/2 

3 1/2" x 9 3/4" 

Square 1/3 

4 1/2" x 5" 

Vertical 1/6 

2 1/8" x 5" 

Full Page with bleed 

Size for bleed: 8 1/2" x 11 1/4” 

Set trim to 8 1/4” x 11” 

Vertical 2/3 

4 1/2" x 9 3/4" 

Island 1/2 

4 1/2" x 7 1/2" 

Vertical 1/3 

2 1/8" x 9 3/4" 

Horizontal 1/6 

7" x 1 5/8" 


7" x 5" 


7" x 3 1/3" 

1/4 Page 

3 1/2" x 5" 

Square 1/6 

4 1/2" x 2 1/2"

2012 WINEDEX® 



This is the “go-to” reference and buyer’s guide for wineries and suppliers throughout North 

America. Buyers use this index repeatedly when looking up products, services, and personal 

contacts for the information they need to make their business thrive. From the grape to the 

glass, you’ll find it all in WINEDEX®—the Wine Industry Index. Your ad will be seen every time 

someone browses through this book. 

• Suppliers products and services by section (vineyard vs. winery supply/services) then by 

• category plus an alphabetical listing 

• Wineries (location, hours, varietals, gallons produced, etc.) 

• Wine Industry Phone Book quick reference section (a V&WM original) 

• Wine Trade Associations and Wine Competitions 

• Educational/Research Facilities and Regulatory Offices 

• Viticultural Appellations in the US and Canada 

• Winegrape Growers—appellations, wineries that grapes are sold to, total acres planted 

farmed, and top varieties. 

• Writers/Media—blog(s), editorial focus, publications/regions, wine samples accepted, and more. 

• Compliance—up-to-date shipping regulations for the US by state. 

• Sustainable Winegrowing Resources—a multitude of contact and web site information on 

sustainability issues. 

OPTIONS 

• Display ads (see rate sheet) 

• Premium placements (inside front cover, inside back cover, back cover, eight tabs - see rate sheet). 

Add $500 to full page rate. Reservation deadline: September 15, 2011 

• Bookmark single advertiser $6,000 or one advertiser per side $3,000 each (8.75” h x 2.25” w, affixed 

to spiral binding) 

EXTRA EXPOSURE 

• Complimentary web banner half page ads or larger receive banner on 

vwm-online.com’s homepage through March 31, 2012 (vendor supplied 

material, see Web Banner page for specs) 

• Advertisers get up to FIVE listings in the categories of your choice 

ADD-ON 

• Enhanced listings $90 (screened background, larger font size) 

BONUS DISTRIBUTION 

Vineyard & Winery Management is a multi-media company with a broadranging 

portfolio. This provides unique opportunity for bonus distribution to its 

affiliates, endorsing associations, and its own events. 

In the event of a web site redesign, we reserve the right to change the location of banner ads on our web 

site. 

YOUR COMPANY 

STANDS OUT 

WITH THE 

BOOKMARK: 

• $3,000 per side 

• affixed to spiral 

binding 

• display your 

tagline, logo or 

message 

• Must provide 

camera-ready 

artwork 



V i n e y a r d & W i n e r y M a n a g e m e n t - A M u l t i M e d i a C o m p a n y 

Wine Sales 

Summit 

direct-to-consumer

2012 WINEDEX® Ad Rates & Sizes 



Secure your rate now. New rates go into effect September 15, 2011. 

FOUR COLOR 1X 

Full page $2984 

2/3 page 2551 

1/2 page vertical 2465 

1/2 page island 2422 

1/2 page horizontal 2271 

1/3 page 1989 

1/4 page 1924 

1/6 page 1643 

BLACK & WHITE 1x 

Full page $1859 

2/3 page 1426 

1/2 page vertical 1318 

1/2 page island 1210 

1/2 page horizontal 1145 

1/3 page 865 

1/4 page 800 

1/6 page 518 

WINEDEX® PREMIUM PLACEMENT 

Enhanced Supplier Listings— 

Stand out in the crowd! 

Now you may enhance your listing in the Wine 

Industry Index and make it stand out from all the 

others. Your first listing is always free. For $90, 

advertisers may choose up to three product listing 

categories to enhance. Non-advertisers may 

enhance their one free product category listing for 

just $180. Enhancements include: 2 pt. increase 

in font size, your company name in bold print, and 

a 10% color screen behind your listing to make it 

prominent on the page. Payment for enhanced 

listings must be made at time of request (credit 

cards preferred, checks optional.) 

p 

Vertical 1/2 

3 1/2" x 9 3/4" 

Island 1/2 

4 1/2" x 7 1/2" 

Premium Rate: Add $500 per placement to the 4-C or BW full page rate above. 

Reservation Deadline: September 15, 2011 

Premium Options( 4-C only): Inside front cover 

Inside back cover 

Back cover 

Tabs (8 tabs with 16 total front and back positions available) 



ABC Valves Corporation (CA)—800 123-4567, Premium 

quality and custom valves. 12234 Main Street, P.O. Box 

9854, Anytown, CA 95000, EMAIL: abc@abcvalves.com, 

FAX: 800 123-4577, WEBSITE: abcvalvesrus.com 

Full Page with bleed 

Size for bleed: 8 3/4" x 11 1/4” 

Set trim to 8 1/2” x 11” 

ABC Valves Corporation (CA)—800 123-4567, Premium 

quality and custom valves. 12234 Main Street, P.O. Box 

9854, Anytown, CA 95000, EMAIL: abc@abcvalves.com, 

FAX: 800 123-4577, WEBSITE: abcvalves.com 


7" x 3 1/3" 

Full Page no bleed 

7” x 10” 

Square 1/3 

4 1/2" x 5" 

Vertical 1/6 

2 1/8" x 5" 

Vertical 2/3 

4 1/2" x 9 3/4" 

Vertical 1/3 

2 1/8" x 9 3/4" 


7" x 1 5/8" 

Magazine ad frequency rates now apply 

to the Wine Industry Index. Colors will be 

derived from 4-color process and closely 

matched to customer specifications as 

possible. PMS colors will be charged extra. 

Inquire. 

PUBLICATION DATE 

First quarter of the calendar year. 


7" x 5" 

1/4 Page 

3 1/2" x 5" 

Square 1/6 

4 1/2" x 2 1/2" 

DEADLINES 

Space Reservation: September 15 

Camera-ready material due: 15 days after 

space reservation or no later than October 15 

ADDITIONAL CHARGES 

Specific PMS Color: TBD; Guaranteed 

Placement: Two-page center spread add 

$250, all others add $150; Covers (IBC, IFC, 

XTOC): add $250. Back cover: add $500. 

Bleeds: add 10% of total. 

LATE FEE 

Artwork submitted after published deadline 

may be subject to a late placement fee. If 

ad requires resizing or conversion, a fee may 

apply.

Print Ad Guidelines 

MECHANICAL SPECIFICATIONS 

Bleed Plate Sizes: 8 1⁄2" x 11 1⁄4", spread 17" x 11 1/4" 

Column Width: 13 pica 

Paper Stock: 60 lb coated stock, perfect bound 

Trim Size: 8 1⁄4" x 11" 

Email files to: adproduction@vwm-online.com 



Required Artwork Files may be emailed or submitted on disk in PDF, TIFF, or 

EPS formats. We also accept files from Photoshop, Illustrator and InDesign with 

all links and fonts included. All fonts and graphics should be embedded in or 

downloaded with the file are preferred. Graphics should be 300 dpi for best 

results. Include the company name and issue in the file name. We do not accept 

Quark or Pagemaker files. We are unable to return disks as they serve as a backup 

for your ad. 

Agency Commission Fifteen percent (15%) commission is paid to agencies 

listed in the Standard Directory of Advertisers and Agencies. No commissions 

are paid on space under 1/6 page or outstanding accounts over 90 days. 

Space Reservation Phone orders accepted when immediately followed by written confirmation or insertion order. Space 

reservation commits advertiser to space ordered unless canceled prior to closing dates. 

Cancellation/Payment Agreement Terms Advertiser is contractually responsible for any advertising that is cancelled after Closing 

Date. Closing date is 45 days prior to closing issue. All advertisers and/or their advertising agencies are contractually responsible 

for any advertising cancelled after closing date. Cancellation must be made in writing with written consent that Vineyard & Winery 

Management magazine has been made aware of the termination. Any unpaid advertising balances will forfeit your company’s right 

to participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge 

of one and one-half percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after forty-five (45) 

days past due after closing date. 

Discounts and Billing Rates shown are for camera ready advertising materials. Discounted rate billed on all advance multiple 

insertion orders. In the event of cancellation of multiple insertion orders, space used will be billed at a one-time rate. Past due accounts 

over 30 days will be billed a finance charge of one-and-one-half percent (1.5 %) per month. 

Terms and Conditions Publisher is not bound by conditions printed or otherwise, appearing on order blanks or copy instructions 

when such conditions conflict with regulations set forth on our rate card. Insertion orders made by the advertiser or agency 

represents an acceptance by the advertiser of all terms and conditions of the rate card applicable to the issue in which the insertion 

is to be published. All advertisements are subject to publisher’s approval. 

Late Payment and Non-Payment Policy Any unpaid advertising balances will forfit your company’s right to participate, exhibit, 

attend, or sponsor any Vineyard & Winery Management owned/operated events or trade shows. Payments are subject to a late 

charge of one-and-one-half percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after fortyfive 

(45) days past due after closing date. In case of late payment, your credit card will be charged the full amount of the agreedupon 

advertising rate.

Press Releases 



Vineyard & Winery Management magazine is happy to accept press releases, 

however we only accept them electronically. 

To submit your press release for our consideration, please follow these 

guidelines: 

(1) insert the text within your email message field 

(2) email it to pressrelease@vwm-online.com (no attachments, 

please). 

We should have all material for the next issue by the 15th of the month, 

two months in advance of the issue (i.e. November 15 for January/February 

issue, etc.) 

Calendar items must be for events targeting an industry audience, not 

consumers. 

Any photos should be attached in a resolution of at least 300 dpi, in JPEG, TIFF, EPS or PDF formats, and the text must have a 

photo caption referenced. 

Few press releases for wine awards are printed; top state awards are exceptions. We reserve the right to edit for space and 

content and cannot guarantee that submissions made prior to the deadline will run due to space constraints.

Web Banner Advertising 



Expand your advertising with rotating billboard web banners. 

Contact your sales rep today to reserve space. 

Your web banner ad will be placed in a flash rotation with two other 

advertisements in the “Sponsored Advertisements” location on our 

homepage. Limited to three paid advertisers per rotation for term of ad 

per page placement with the exception of V&WM’s own promotional 

banners. You may also include a link to your web site. Due to the flash 

built into the rotation of the billboard, we will accept only static graphics 

(no additional animation). Priority will be on a first come, first served 

basis depending on insertion order date and/or wait-listed advertisers. 

Placement order in rotation is determined by same. Speed of flash is 

determined by V&WM. 

Web Pages Available 

• Vineyard & Winery Management Homepage 

• Wineries Unlimited Homepage 

• Discuss other page options with your sales rep 

Style/Location 

Upper right corner rotating billboard, three advertisers per rotation with the exception of V&WM’s own promotional banners. 

Banner Specs 

• 250 pixels wide x 150 pixels tall, JPG or GIF < 100kb, 72 dpi, RGB. 

• Static images only (no animation or animated gifs). 

• Banner art must be provided by you. 

• Please send artwork directly to adproduction@vwm-online.com on completion of your signed insertion order. 

Please note if banner is not formatted for RGB, this may create a broken image on some commercial browsers such as Internet 

Explorer causing your banner not to be seen. Banners must be web ready. All file manipulation must be done by the advertising 

provider. 

Web Banner Uploads 

Web banners are uploaded on or by the first day of every month (or the closest working day to that date depending on the 

calendar). Banner ads are due no later than the 15th of the month prior to upload on receipt of signed insertion order and receipt 

of correct size/format of banner. Any late submissions will be uploaded in order received at first available timeframe. Please send 

artwork directly to adproduction@vwm-online.com. Questions? Call Advertising Coordinator Kathy Kelly at 800.535.5670 x100. 

Animation 

No animated graphics accepted at this time. 

Link 

Provide page link if you wish to link the banner to your web site. 

Rate/Term 

1 Month $660 

4 Months $590 

Promote your 

product or service 

on our rotating 

web billboard. 

One month rotation: $660 

Four month rotation: $590 

Start today! 

No more than three 

advertisers per rotation.



Professional Development Conferences & Trade Shows 

Do you know how quickly the wine industry is changing, and are 

you keeping up with the changes necessary to stay competitive and 

profitable? It’s never too late to learn a new tip or tactic to enhance 

your skill set and make your business more profitable. That’s why 

we’ve designed our Professional Development Series of seminars and 

conferences designed for the wine industry. Exhibitors also benefit 

by showcasing their products and services to uniquely targeted 

audiences. 

Wineries Unlimited Conference & Trade Show 

“The Buyer’s Trade Show in the East” 

March 27-29, 2012, Richmond, VA 

Join us for the largest wine industry trade 

show and conference east of the Rockies! 

For 35 years, Wineries Unlimited has grown 

into the industry’s foremost event of its 

36 th 

year 

Virginia is for Wine Lovers! 

kind with upwards of 2,300 winery and 

vineyard personnel in attendance last year. 

The four-day conference includes sessions 

for newcomers, special workshops, and multiple session tracks on 

enology, viticulture, management, and marketing issues. Special 

guests included Virginia Governor Bob McDonnell, Virginia Secretary 

of Forestry and Agriculture, 36 Todd Haymore, Virginia native Andy Beckstoffer, and Keynote speaker Jim Trezise, President of the 

th 

year Virginia is for Wine Lovers! 

New York Wine & Grape Foundation. This is the buying show for the Eastern/Midwestern wine trade designed for and attended 

by vineyard and winery owners in this wine market. A survey given to attendees revealed that 40 percent of respondents made 

purchases of $20,000 or more at the show. Numerous purchases over $100,000 were also recorded. The two-day trade show 

houses over 330 exhibitor booths to showcase products and services. Because of the large geographic spread of the Eastern/ 

Midwestern wine industry, Virginia exhibitors is for tell us they do a large part of their business at this show as a result of the face-to-face contact 

36 th 

made there. Suppliers have Wine a chance Lovers! 

year 

to greet and sell to winery owners, operators and grape growers from over 33 states and 

provinces (and counting!). Don’t miss this cost-effective way to reach your growing Eastern/Midwestern market! Unique social 

events include a Welcome “Bring your own Bottle” Wine Reception, Keynote Luncheon, and the Best of the East Grand Gala 

and Gold Medal Tasting of winners from last season’s International Eastern Wine Competition. Over 3,000 in total attendance 

anticipated in 2012. 

Midwest Grape & Wine Conference and Trade Show 

February 9-12, 2012, St. Charles, MO 

Now in its 26th year, has partnered with Vineyard & Winery Management magazine to provide over 60 years of 

combined experience with wine industry conferences and trade shows. This year we are uniting 17 states in the 

heartland of America under one roof. The 2011 conference has moved to the St. Charles Convention Center in St. 

Charles, Missouri, only 10 minutes from the Lambert International Airport. Join us for three full days of viticulture, 

enology and marketing sessions and an extraordinary trade show. Over 700 in total attendance anticipated in 2012. 

Wine Sales Summit, direct-to-consumer 

(formerly Tasting Room Profitability and Wine Club Summit) 

Spring, 2012, Santa Rosa, CA 

Vineyard & Winery Management magazine celebrated its 15th annual Tasting Room Profitability conference 

and trade show at Wells Fargo Center for the Arts, April 19-20, 2011. We have taken this milestone to re-define, 

re-brand, and re-launch this new event “Wine Sales Summit, direct-to-consumer.” Why? Because the number 

of avenues to get someone’s wine into the hands of the consumer is growing by leaps and bounds. With social 

networking, internet sales, wine clubs and the like, we have discovered it isn’t just about the tasting room anymore. 

Special guests speakers include nationally known celebrities Leslie Sbrocco and Narsai David. Over 300 in total 

attendance is anticipated in 2012.



Trade Show Booth and Event Sponsorship Opportunities 

If you’re a successful business person or even just starting out, you already know what it takes to succeed in the wine industry. But 

do you know how to surpass your quotas, increase your exposure, and pave the way to new levels of success? 

There are many ways to spend your dollar, wheter it’s through print advertising, web advertising, or buying a booth and/or 

sponsorship at a trade show. You’re in luck wtih Vineyard & Winery Management because we can offer you all of the above 

due to our varied media platform. Booths range from about $700 for our smaller shows to about $1,800 for our larger events. 

Sponsorships come in a variety of a la carte options starting as low as $300 to premium level sponsorships as high as $25,000. 

Don’t limit your trade show experience to the walls of your exhibit space. Go the extra mile. Purchase a booth and/or take 

advantage of one of our many sponsorship opportunities. Wineries Unlimited in Virginia is the 

largest wine industry event of its kind in the East and the second largest outside California. The 

Midwest Grape & Wine Confrence in Missouri is the third largest outside California. Tasting Room 

Profitability and Wine Club Summit is set in Sonoma County, right in the heart of California’s wine 

country. 

We offer a variety of items and price points to choose from, so we invite you to lock in your preferred 

option early. 

Contact someone today to discuss your options: 

Wineries Unlimited 

Miki Hodge 

c/o Executive Events 

Phone 303.530.0205 x24 

Fax 719.539.6931 

mhodge@vwm-online.com 

Sponsors 

All sponsorships will include logo recognition as an official event sponsor in the official on-site program guide, on sponsor 

signage, and on our web site. Here are some of the benefits you can expect to receive: 

Pre-Promotion 

Sponsors who sign up early will have the privilege of putting their company’s logo in all pre-promotional material 

and be listed on the event web site as an official event sponsor with a clickable link to your homepage. 

Event Exposure 

A sponsorship gives your company name increased recognition and the repetition it 

needs in order to attract buyers at the event. It gives you that extra bit of exposure 

needed to drive clients straight to your booth — not your competitors’. 

Can’t make it to the event? Send your logo instead. 

Your logo will be strategically placed on sponsored materials throughout this event 

even if you can’t be there in person. Ask about the Marketing Bundle Inserts into 

Trade Show Bags as an option. 

We invite you to be seen. 

Take advantage of one of our sponsorship opportunities so you’ll be sure to see your company name all over our 

event! If you’ve got an idea for a special sponsorship, we’d love to hear it. Give us a call and we may be able to 

create a custom option for you. 

Call us today to discuss your options. 

Midwest Grape & Wine 

Rozanna Benz 

MGWC - Conference Director 

573-236-4629 

314-602-9830 (cell) 

rbenz@vwm-online.com

Wine Competitions 

Grand Harvest Awards (GHA) 

Deadline to enter: January 31, 2011 

Competition Chairman: Bill Traverso 



What sets the Grand Harvest Awards apart from the rest? One word...terroir. This judging is unlike any other 

wine competition as it gives the industry a chance to bring together entries according to regional classification. 

A medal in this wine competition not only gives winning wines prestige and selling power, it adds retail room 

talking points. Beyond the determination of medals, the Grand Harvest Awards affords its winners a unique 

selling proposition—its terroir ranked against its competitors. GHA recognizes wine entries that best exemplify 

the terroir of their respective viticultural areas, and acknowledges its influence on wine quality. Favorable awards 

support increased local and regional sales. A win in Grand Harvest can put medal-winners into a whole new sales 

category. 

Established in 1990, this is the only wine judging based on the terroir of the product, affording a better way to both learn about 

and market the value of the wine. Twenty-four judges evaluated over 1,400 entries and awarded a total of 1,027 medals including 

141 gold, 426 silver and 461 bronze. Garnering medals at the Grand Harvest Awards has traditionally been difficult to achieve 

because of its high standards of excellence. Wine competitions are invaluable purchasing tools that help consumers choose from 

over 6,000 wineries in the US alone. “The Grand Harvest Awards are a great forum for producers to have their wines evaluated by 

experienced judges in the context of their respective growing regions,” said competition chairman Bill Traverso. “Wines from upand-coming 

regions such as Nebraska and Florida garnered gold medals.” Details: vwm-online.com/gha 

West Coast Wine Competition (WCWC) 

Deadline to enter: April 4, 2011 

Competition Chairman: Bill Traverso 

This traditional wine competition continues its mission of awarding medals to outstanding West Coast wines. The 28th annual 

competition awarded a total of 14 Double Gold, 77 Gold, 412 Silver, and 400 Bronze medals from a field of nearly 1,400 entries. “The 

quality of the entries was especially impressive this year, so any winery winning a medal should be truly proud,” said Robert Merletti, 

publisher of Vineyard & Winery Management. Established in 1982, the West Coast Wine Competition recognizes outstanding wines 

produced in Arizona, California, Hawaii, Idaho, Nevada, New Mexico, Oregon, Washington, Australia, Baja California (Mexico), British 

Columbia (Canada) and New Zealand. This year, the competition added entries from Montana, Wyoming, Colorado and the wine 

regions of South America. “We didn’t have one or two regions dominating the awards, so this year’s results were very even across 

the board,” said competition Chairman Bill Traverso, a 35-year veteran of the wine trade. “It proves that good winemaking can occur 

in wine regions throughout the US and overseas.” Details: vwm-online.com/wcwc 

International Eastern Wine Competition & Riesling Championships (IEWC) 

Deadline to enter: May 17, 2011 

Competition Chairman: Linda Murphy 

The 34th International Eastern Wine Competition (IEWC), one of the oldest and largest professional wine 

competitions in the United States, was held May 19–21, 2010 in Watkins Glen, New York. Judges awarded 1,144 

medals (44 Double Gold, 151 Gold, 399 Silver and 558 Bronze) from a field of 1,600 entries that were submitted 

by wineries in 37 American states and three Canadian provinces (British Columbia, Ontario and Quebec) as well 

as the countries of Argentina, Australia, Chile, Germany, Italy, New Zealand, South Africa and Spain. Entries were 

evaluated by an experienced group of professional wine judges with backgrounds in wine marketing, education 

and media, enology, viticulture, food and beverage, hospitality and tourism. The top medal results were very 

eclectic, from natives to hybrids to regular and non-mainstream vinifera grapes, showing outstanding quality 

across Northern America. Details: vwm-online.com/iewc 

(con’t)



New to our Family of Wine Competitions 

NextGen Wine Competition for Millennial Wine Drinkers 

Deadline to enter: July 12, 2011 

Competition Chairman: Giovanni “Gio” Balistreri 

Setting the standard for millennial wine consumers’ desires and buying trends, the 2011 NextGen Wine 

Competition for Millennial Wine Drinkers keeps the pulse on today’s fast-paced young wine buyers. Millennials 

are discovering wine in record numbers. Domestic volume increased 11% between 2003 and 2007, and 

imported wine volume increased 27%. According to the Wine Council, Millennials accounted for 46% of the 

growth and if savvy wine marketers are embracing this growing trend then you should too! 

All judges will be aged 21-35, including rising chefs, winemakers, sommeliers, wine educators, bloggers, 

members of the media, and other qualified individuals who can fairly represent personal preference to both 

colleagues and consumers. Millennials’ level of influence can affect your future wine sales and may also serve 

as your best wine ambassador, quickly spreading the word about your medal-winners through various social 

channels. “This is the only wine judging with young, savvy, and sophisticated wine consumers in mind. Our judges reflect the 

age of our target audience. Whether you realize it or not, Millennials are today’s wine buyers, not a segment of the market to be 

ignored. As a winemaker, producer, or retailer, you can’t afford not to care what Millennials are consuming,” claims Gio Balistreri, 

NextGen Chairman. Details: vwm-online.com/nextgen 

International Women’s Wine Competition 

September 30, 2011 

Competition Chairman: Debra Del Fiorentino 

“Women and Wine”, a study of 4,306 women in France, Germany, the UK, Japan and the US, was carried out 

between January and March 2009 among the readers of Decanter and Livingetc magazines. The research was 

commissioned as part of a regular annual survey by Vinexpo, the world’s largest wine and spirit exhibition. 

According to the survey, women chose and bought eight out of every 10 bottles of wine consumed at home. 

That’s why this competition was conceived, ceating an untapped target audience for wine seller. It’s mission? 

To provide the female perspective to professional wine buyers and consumers. This helps them identify wines 

that women will enjoy and ultimately purchase. 

In 2007 the National Women’s Wine Competition was born —a competition judged entirely by women. 

The first competition was independently staged in Santa Rosa, California and was considered a smash success. Now, after a 

passing of the torch, this ever-growing event has joined the ranks of prestigious wine competitions expertly produced by Vineyard 

& Winery Management magazine. We have renamed the competition as the International Women’s Wine Competition, providing 

an even larger scope for entries in years to come. IWWC is committed to the highest standards of competition. Our promise to 

entrants is that wines will be appropriately categorized and judged by leading women in the wine industry.



Advertising Insertion Order Please complete this form and send to your regional representative: 

John Kelly Napa County (707) 577-7700 ext. 114 johnkelly@vwm-online.com 

Ethan Simon West Coast (707) 577-7700 ext. 110 esimon@vwm-online.com 

Pippy Sou West Coast (707) 577-7700 ext. 109 psou@vwm-online.com 

Chet Stevens Eastern Accounts (800) 535-5670 ext. 116 cstevens@vwm-online.com 

Regular Magazine Issue Publication Dates .............................................................................................................................Jan 1, Mar 1, May 1, Jul 1, Sep 1 Nov 1 

Closing Date of Sale ............................................................................................................................................................................................. 45 days prior to publication 

Camera Ready Artwork Due ............................................................................................................................................................................. 30 days prior to publication 

Wine Industry Index ............................................................................................................................................................ Jan 1 (deadline Oct 1 of prior calendar year) 

Wineries Unlimited Program ..................................................................................................................................................................................................................... Inquire 

Send Artwork to .......................................................................................................................................................................................... adproduction@vwm-online.com 

_________________________________________________________ 

Company Invoiced 

______________________________________________________ 

Contact 

_________________________________________________________ 

Billing Address 

_________________________________________________________ 


_________________________________________________________ 

Phone 

_________________________________________________________ 

Fax 

_________________________________________________________ 

Billing Email 

_________________________________________________________ 

Web Site 

_________________________________________________________ 

Client of Ad Agency 

Bleed Size: 

8 1/2” x 

11 1/4” 

Trim Size: 

8 1/4”” x 11” 

Full Page 

with bleed 

Magazine 

Bleed Size: 

8 3/4” x 

11 1/4” 

Trim Size: 

8 1/2”” x 11” 

Full Page 

with bleed 

Index 

Full Page 

Magazine or Index 

7" x 10" 

Vertical 2/3 

4 1/2" x 9 3/4" 


7" x 5" 

Vertical 1/2 

3 1/2" x 9 3/4" 

Island 1/2 

4 1/2" x 7 1/2" 

_________________________________________________________ 

V&WM Representative 

_________________________________________________________ 

Date 

_________________________________________________________ 

Product or Service 

_________________________________________________________ 

Artwork Instructions 

_________________________________________________________ 

Guaranteed Placement (see rate sheet for pricing) Yes No 

u 

_________________________________________________________ 

Advertiser Signature 

_________________________________________________________ 

Date Email 

_________________________________________________________ 

Email Confirmation Yes No Email Attached Yes No 

Square 1/3 

4 1/2" x 5" 

Vertical 1/3 

2 1/8" x 9 3/4" 

1/4 Page 

3 1/2" x 5" 


7" x 3 1/3" 

‘10 ‘11 ‘12 B/W 4-COLOR SIZE RATE 

Vertical 1/6 

2 1/8" x 5" 

JAN/FEB _______________ $_______________ 

MAR/APR _______________ $_______________ 

MAY/JUN _______________ $_______________ 

JUL/AUG _______________ $_______________ 

SEP/OCT _______________ $_______________ 

NOV/DEC _______________ $_______________ 

WINEDEX® _______________ $_______________ 

WU PGM _______________ $_______________ 


7" x 1 5/8" 

Square 1/6 

4 1/2" x 2 1/2" 

File Types: Files may be emailed or submitted on disk. PDF, TIFF, or EPS files with all fonts and graphics embedded in or downloaded with the file are preferred. Graphics should be 300 dpi 

for best results. Include the company name and issue in the file name. Also accepted are files from Adobe Photoshop, Illustrator, or InDesign with all links and fonts included. We are unable 

to return disks as they serve as a backup for your ad. All clients or advertising agencies are responsible for proofing their own artwork. In the event that material received is not in final form or 

the file needs updates/changes by our production department, you will be assessed a fee of $60 per hour. Cancellation/Payment Agreement Terms: Advertiser is contractually responsible 

for any advertising that is cancelled after Closing Date. Closing date is 45 days prior to closing issue. All advertisers and/or their advertising agencies are contractually responsible for any 

advertising cancelled after closing date. Cancellation must be made in writing with written consent that V&WM magazine has been made aware of the termination. Any unpaid advertising 

balances will forfit your company’s right to participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge of one and onehalf 

percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after forty-five days (45) days past due after closing date.



New Client Agreement Please complete this form and send to your regional representative. Payment in full is due at time of order 

for new clients. Enter credit card below or make check payable to Vineyard & Winery Management and mail to PO Box 14459, Santa Rosa, CA 95404. 

John Kelly (Dir. Sales/Ad) Napa County (707) 577-7700 ext. 114 johnkelly@vwm-online.com 




Regular Magazine Issue Publication Dates .............................................................................................................................Jan 1, Mar 1, May 1, Jul 1, Sep 1 Nov 1 

Closing Date of Sale ............................................................................................................................................................................................. 45 days prior to publication 

Camera Ready Artwork Due ............................................................................................................................................................................. 30 days prior to publication 

Wine Industry Index ............................................................................................................................................................ Jan 1 (deadline Oct 1 of prior calendar year) 

Wineries Unlimited Program ..................................................................................................................................................................................................................... Inquire 

Send Artwork to .......................................................................................................................................................................................... adproduction@vwm-online.com 

_________________________________________________________ 


______________________________________________________ 

Contact 

_________________________________________________________ 


_________________________________________________________ 


_________________________________________________________ 

Phone 

_________________________________________________________ 

Fax 

_________________________________________________________ 

Billing Email 

_________________________________________________________ 

Web Site 

_________________________________________________________ 


_________________________________________________________ 


_________________________________________________________ 

Date 

_________________________________________________________ 


_________________________________________________________ 


_________________________________________________________ 


_________________________________________________________ 


_________________________________________________________ 

Date Email 

_________________________________________________________ 


IN CASE OF LATE PAYMENT (see Late Payment Policy below): 

____________________________________________________________________________________________________________________ 

Credit Card Number Exp CCV 

____________________________________________________________________________________________________________________ 

Print Cardholder Name Cardholder Signature 

‘10 ‘11 ‘12 B/W 4-COLOR SIZE RATE 

JAN/FEB _______________ $_______________ 

MAR/APR _______________ $_______________ 

MAY/JUN _______________ $_______________ 

JUL/AUG _______________ $_______________ 

SEP/OCT _______________ $_______________ 

NOV/DEC _______________ $_______________ 

WINEDEX® _______________ $_______________ 

WU PGM _______________ $_______________ 

File Types: Files may be emailed or submitted on disk. PDF, TIFF, or EPS files with all fonts and graphics embedded in or downloaded with the file are preferred. Graphics should be 300 dpi for best 

results. Include the company name and issue in the file name. Also accepted are files from Adobe Photoshop, Illustrator, or InDesign with all links and fonts included. We are unable to return disks as 

they serve as a backup for your ad. All clients or advertising agencies are responsible for proofing their own artwork. In the event that material received is not in final form or the file needs updates/ 

changes by our production department, you will be assessed a fee of $60 per hour. Cancellation/Payment Agreement Terms: Advertiser is contractually responsible for any advertising that is 

cancelled after Closing Date. Closing date is 45 days prior to closing issue. All advertisers and/or their advertising agencies are contractually responsible for any advertising cancelled after closing 

date. Cancellation must be made in writing with written consent that V&WM magazine has been made aware of the termination. Any unpaid advertising balances will forfit your company’s right to 

participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge of one and one-half percent (1.5%) per month (18% per annum) as 

permitted by law. Such charge will be added after forty-five days (45) days past due after closing date. Late Payment and Non-Payment Policy: Any unpaid advertising balances will forfit your 

company’s right to participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge of one and one-half percent (1.5%) per month 

(18% per annum) as permitted by law. Such charge will be added after forty-five days (45) days past due after closing date. In case of late payment, your credit card will be charged the full 

amount of the agree-upon advertising rate. 

u



Web Banner Insertion Order Please complete this form and send to your regional representative: 





___________________________________________________________ 


__________________________________________________________ 

Contact 

__________________________________________________________ 


__________________________________________________________ 


__________________________________________________________ 

Phone 

__________________________________________________________ 

Fax 

__________________________________________________________ 

Billing Email 

__________________________________________________________ 

Web Site 

__________________________________________________________ 


250 pixels wide x 

150 pixels high 

__________________________________________________________ 


__________________________________________________________ 

Date 

__________________________________________________________ 


__________________________________________________________ 


__________________________________________________________ 


u 

__________________________________________________________ 


__________________________________________________________ 

Date Email 

__________________________________________________________ 


Send artwork to adproduction@vwm-online.com. Banner Specs: 250 pixels wide x 150 pixels tall, JPG or GIF 

< 100kb, 72 dpi, RGB. Please note if banner is not formatted for RGB, this may create a broken image on some 

commercial browsers such as Internet Explorer causing your banner not to be seen. Banners must be web ready. 

All file manipulation must be done by the advertising provider. Animation No animated graphics accepted at this 

time. Link Provide page link if you wish to link the banner to your web site. Rate/Term 1 Month...........$660; 

4 Months.............$590. 

TERM ‘10 ‘11 ‘12 RATE START DATE END DATE 

1 MONTH $_______________ _________________ ________________ 

4 MONTH $_______________ _________________ ________________ 

OTHER $_______________ _________________ ________________ 

Format: This is a revolving billboard ad. No more than three advertisers may be in the rotation at one time. Rotation will be determined according to priority by date of insertion 

order. The timing of the flash is determined by Vineyard & Winery Management. 

Start/End Date: The Start Date is defined by the agreed date the banner will become active on the web site. The End Date is defined as the last day the banner ad will appear on 

the web site. If no continuation of term has been received by the sales representative by End Date, the banner ad will be deactivated by the end of the business day according to 

the End Date. 

File Types: Files may be emailed or submitted on disk. Static files only, please. JPG or GIF files are preferred and file size must be less than 100 kb. Graphics should be 72 dpi. 

Include the company name and purpose (i.e. abc_company_webbannerad.gif) in the file name. We are unable to return disks as they serve as a backup for your ad. All clients 

or advertising agencies are responsible for proofing their own artwork prior to submission. All ads received must be web ready. Any changes to the ad must be done by the ad 

provider. 

Cancellation/Payment Agreement Terms: Advertiser is contractually responsible for any advertising that is cancelled after Closing Date. Closing date is 10 days prior to 

live posting date on web site. All advertisers and/or their advertising agencies are contractually responsible for any advertising cancelled after closing date. Cancellation must 

be made in writing with written consent that V&WM magazine has been made aware of the termination. Any unpaid advertising balances will forfit your company’s right to 

participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge of one and one-half percent (1.5%) per month 

(18% per annum) as permitted by law. Such charge will be added after forty-five days (45) days past due after live posting date on web site.



New Client Web Banner Agreement Please complete this form and send to your regional representative. Payment 

in full is due at time of order for new clients. Enter credit card below or make check payable to Vineyard & Winery Management and mail to PO Box 

14459, Santa Rosa, CA 95404. 





_________________________________________________________ 


______________________________________________________ 

Contact 

_________________________________________________________ 


_________________________________________________________ 


_________________________________________________________ 

Phone 

_________________________________________________________ 

Fax 

_________________________________________________________ 

Billing Email 

_________________________________________________________ 

Web Site 

_________________________________________________________ 


IN CASE OF LATE PAYMENT (see Late Payment Policy below): 

____________________________________________________________________________________________________________________ 

Credit Card Number Exp CCV 

____________________________________________________________________________________________________________________ 

Print Cardholder Name Cardholder Signature 

250 pixels wide 

x 

150 pixels high 

_________________________________________________________ 


_________________________________________________________ 

Date 

_________________________________________________________ 


_________________________________________________________ 


_________________________________________________________ 


_________________________________________________________ 


_________________________________________________________ 

Date Email 

_________________________________________________________ 


Send artwork to adproduction@vwm-online.com. Banner Specs: 250 pixels wide x 150 pixels tall, JPG or GIF < 100kb, 72 

dpi, RGB. Please note if banner is not formatted for RGB, this may create a broken image on some commercial browsers such 

as Internet Explorer causing your banner not to be seen. Banners must be web ready. All file manipulation must be done by 

the advertising provider. Animation No animated graphics accepted at this time. Link Provide page link if you wish to link 

the banner to your web site. Rate/Term 1 Month...............$660; 4 Months.............$590. 

TERM ‘10 ‘11 ‘12 RATE START DATE END DATE 

1 MONTH $_______________ _________________ ________________ 

4 MONTH $_______________ _________________ ________________ 

OTHER $_______________ _________________ ________________ 

u 

Format: This is a revolving billboard ad. No more than three advertisers may be in the rotation at one time. Rotation will be determined according to priority by date of insertion 

order. The timing of the flash is determined by Vineyard & Winery Management. Start/End Date: The Start Date is defined by the agreed date the banner will become active on 

the web site. The End Date is defined as the last day the banner ad will appear on the web site. If no continuation of term has been received by the sales representative by End 

Date, the banner ad will be deactivated by the end of the business day according to the End Date. File Types: Files may be emailed or submitted on disk. Static files only, please. 

JPG or GIF files are preferred and file size must be less than 100 kb. Graphics should be 150 dpi for best results. Include the company name and purpose (i.e. abc_company_ 

webbannerad.gif) in the file name. We are unable to return disks as they serve as a backup for your ad. All clients or advertising agencies are responsible for proofing their own 

artwork prior to submission. In the event that material received is not in final form or the file needs updates/changes by our production department, you will be assessed a fee of 

$60 per hour. Cancellation/Payment Agreement Terms: Advertiser is contractually responsible for any advertising that is cancelled after Closing Date. Closing date is 10 days 

prior to live posting date on web site. All advertisers and/or their advertising agencies are contractually responsible for any advertising cancelled after closing date. Cancellation 

must be made in writing with written consent that V&WM magazine has been made aware of the termination. Any unpaid advertising balances will forfit your company’s right to 

participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge of one and one-half percent (1.5%) per month 

(18% per annum) as permitted by law. Such charge will be added after forty-five (45) days past due after live posting date on web site. Late Payment and Non-Payment Policy: Any 

unpaid advertising balances will forfit your company’s right to participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge 

of one and one-half percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after forty-five (45) days past due after closing date. In case of late payment, 

your credit card will be charged the full amount of the agree-upon advertising rate.

WINEDEX® - Vineyard & Winery Management Magazine

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