mcsa annual report - Waikato Management School - The University ...

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PRSA Accreditation 09A semester will be remembered as a challenging and exciting time for MSCA members and WMS - MCOM faculty: we were all scrutinized by two senior delegates from the world leading public relations association – the PRSA. In order to be certified as a programme meeting the educational standards of PRSA, the rigorous evaluation process included a visit of Waikato at the end of March by Mr. John Paluszek and Dr Barbara DeSanto from the U.S. Fortunately, all went well. In their final report the reviewers described their impressions from MCSA members with whom they spoke after the Maori powhiri welcome, in personal meetings with board members, in a group meeting and then in a farewell lunch at the Performing Art Centre. They mentioned the high level of academic knowledge demonstrated by the students as well as the opportunities for exposure to the public relations industry. The report noted MCSA's affiliation with PRiNZ and said it was well-grounded with regard to PR practice and practitioners. Kylie Nichol who led MCSA throughout the certification process, all board members and students who were involved in the process deserve special mention and credit for the successful ending. In the November 2009 PRSA conference Waikato University will receive PRSA certification and become only the 3rd university outside the U.S. to have won this prestigious recognition. PRSA certification opens new doors for MCSA members as well as for all MCOM students and graduates. PRSA's affiliated organisation – the PRSSA (the Public Relations Students Society of America) representing 10,000 members, has expressed an interest in establishing relationships with Waikato students. MCSA is already preparing a " country profile" for their global PR students' website http:// www. prssa. org/ prsic/ . The opportunities for mutual enrichment in joint projects with PR students around the world are limitless. PRSA certification will also add a valuable asset to the CV of any MCOM graduate while job hunting in New Zealand and anywhere in the world. Potential employers will recognize MCOM graduate quality and practice-relevant education as an advantage. MCSA's success sets a challenge for further successful projects. If you will take advantage of the PRSA certification momentum, you will be able to develop global relationships with future practitioners and colleagues and from there – the sky is your limit. Go for it. Thank you Margalit Toledano MCSA involvement was a valuable asset for MCOM certification by the PRSA, the Public Relations Society of America. Margalit Toledano, Faculty Mentor for MCSA 9
Auckland Trip MCSA students experience the Public Relations Industry in Auckland –Report by Annabel Causer Our group of eighteen MCSA members got a taste of the Public Relations industry when we met leading Public Relations practitioners in Auckland on Friday, 15 May. The first Public Relations firm we met with were Core Communications; a consultancy group that specialise in transport. The two PR consultants we met with (Leone Hansen, Account Executive and Rachel Blundell, Account Coordinator) were able to provide advice on anything from degrees to first jobs. Jade Pilimon, Account Manager for Media Monitors, was next to speak to our group. Media Monitors are an organisation that monitors over 350 publications for an extensive list of clients. The scope of the company was obvious when Jade talked about all the smaller companies they owned, including their recent acquisition of Chong Newztel Media. After stopping for lunch, our group continued on to Telecom where we met the in-house Communications team. Our visit came at an exciting time because the team was in the middle of launching the new ‘XT’ mobile network. We were treated to behind-the-scenes information on the impressive Auckland Town Hall light show. Our group of 18 was split up for the last visit of the day: some students visited Star PR and others visited Professional Public Relations (PPR). At Star PR Jill Dryden gave students a practical insight into public relations. Work Experience Projects We have worked very hard to source work experience projects for our members but at times the projects came to us! These projects varied coming mostly from local companies and community groups who due to limited budgets couldn’t afford to pay for what was needed for their PR or promotions. Once these organisations were in contact with us, they would fill out a project brief, and we would post this brief on our website and email it to all our members who would contact the company directly if they were interested. Listed below are a few of the projects we have provided for our members: • Waikato University Alumni social networking project • Working for Single Mums news release and brochure writer • Just Tees Ltd ‘Scott’s back is on the line’ publicity stunt • Arts Waikato Home and Garden Show events management 10
Page 1 and 2: In In association association with:
Page 3 and 4: Overview The Management Communicati
Page 5 and 6: Social Media Workshop Thanks to a k
Page 7 and 8: Vice President’s Report The Manag
Page 9: PRiNZ Support PRiNZ is a non-profit
Page 13 and 14: Financials Statement of Cash Flows

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