download the PDF author guidelines - ESOMAR

AUTHOR GUIDELINES
As a service to speakers and delegates, and as future
reference work, ESOMAR’s policy is to publish the
papers from the event. Therefore, it is very important
that you adhere to the following guidelines.
Submitting Final PaPer
The paper should be submitted by: e-mail or on disk to
ESOMAR, Eurobuilding 2, Barbara Strozzilaan 384, 083
HN Amsterdam, The Netherlands
Please use a format which is compatible with Windows
98/2000/XP. The final paper must include footnotes
and references and, in separate files, tables, figures and
graphs.
All illustrations should preferably be delivered in
illustrator.eps files and should be at least 300 dpi to
ensure good quality printing. Graphics should preferably
not be powerpoint slides with build-ups which do not
reproduce well in print. Only static images should be
provided and no moving animation. Before sending
graphics, please print all figures and graphics to ensure
they are legible in both a black/white format as well
as colour format. Please also check that all text in the
graphics is large enough font size to be readable.
The full paper must be written in English.
Structure
The paper should start with an abstract followed by a
short introduction on the main questions and hypothesis
of your contribution. This should be followed by the main
body, ending with a summary or concluding remarks.
Papers that consist mostly of charts, figures and tables
will not be accepted.
translation
For authors whose first language is not English we
recommend that their English version is checked by
someone who is thoroughly familiar with English. Please
note that the translation must also incorporate all charts,
figures and tables.
length
The paper should not exceed 20 pages, including tables
and figures. Each page should be standard European A4
format (2 cm x 29.7cm) with no more than 550 words or
ESOMAR WORLD RESEARCH CONFERENCES
2750 characters per page.
layout oF the Final text
Type all text in upper and lower case letters. Do not
write complete headlines in capital letters. Do no more
extra text formatting than required below.
FirSt Page
The first page of the paper should include:
• Title of the Paper
• Subtitle
• Name of Author(s)
• Brief Abstract - of not more than 80 words (400
characters). The abstract should be as informative as
possible. Please note it will not be published together
with the article, but will be used in other conference
materials. Therefore please do not use this abstract as
an introduction to your article..
Following PageS
For the following pages, it is important that you:
• Begin each new paragraph with only one hard return.
• The text should contain text headings on a maximum
of two levels.
• Use bold letters.
• Do not write complete headings in capital letters.
• Mark the position of tables and figures!

AUTHOR GUIDELINES
Followed by
• Technical Appendices (optional)
• Footnotes - Footnotes should not be used for
reference purposes and should be avoided if possible.
If necessary to improve the readability of the text, a few
footnotes may be included at the end of the text. They
should be numbered consecutively throughout the text.
• References - References are very important for those
who are interested in a special theme. References should
be cited or referred to in the text as follows: (Brown and
Peters, 993). They should be listed in alphabetical order
and follow the text or - if included - the footnotes
• The Author(s) - Name(s) of author(s) and present
position or profession
on SeParate PageS and in SeParate File
Tables, numbered consecutively, each on a separate
page. Please indicate the title of the table and the place in
the text! Please avoid tabs and spaces when formatting
tables.
on SeParate PageS and in SeParate File
Figures, numbered consecutively, each on a separate
page. Please indicate the title of the figures and the place
in the text!
ESOMAR WORLD RESEARCH CONFERENCES
accePtance oF Final PaPer
ESOMAR and /or the Programme Committee, having
accepted your outline, still reserve (s) the right to
exclude the paper from the conference. Exclusions will
be for the following reasons:
a) ESOMAR reserves the right to refuse any contribution
as it deems appropriate to avoid conflicts of interest The
ICC/ESOMAR International Code of Marketing and Social
Research Practice prohibits from combining marketing
research and direct marketing activities in one project.
(See ICC/ESOMAR International Code, the ESOMAR
Guideline on Maintaining the Distinction between
Marketing Research and Direct Marketing, and other
codes at www.esomar.org
b) ESOMAR has been notified of the contribution
infringing the copyright, right of use or any other right of
intellectual property of (co-) author (s), client (s) and/or
other third parties
c) The paper has been presented or published
elsewhere
d) The paper has a commercial slant
e) The paper is not a true reflection of the accepted
outline
f) The paper has not been received by the deadline
2