The role of Market Research in decision making - Esomar
The role of Market Research in decision making - Esomar
The role of Market Research in decision making - Esomar
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Consumer Insights shape the <strong>in</strong>novation<br />
culture for Philips<br />
Insight<br />
Insight Validation<br />
Value<br />
Proposition<br />
Concept Validation<br />
Consumer Experience<br />
Test<strong>in</strong>g<br />
Product Launch<br />
Enrich the validation process leverag<strong>in</strong>g various qualitative techniques:<br />
Sensorium on l<strong>in</strong>e community, ethnography, consumer labs<br />
A discipl<strong>in</strong>ed approach with cont<strong>in</strong>uous consumer feedback<br />
NPS Loyalty<br />
Measurement<br />
10
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