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The role of Market Research in decision making - Esomar

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WELCOME AND OPENING<br />

AGNES NAIRN<br />

Pr<strong>of</strong>essor <strong>of</strong> <strong>Market</strong><strong>in</strong>g<br />

EM LYON BUSINESS SCHOOL<br />

FINN RABEN<br />

Director General<br />

ESOMAR

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