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Ashoka's Venture Fund for Leading Social Entrepreneurs

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Ashoka’s <strong>Venture</strong> <strong>Fund</strong><br />

<strong>for</strong> <strong>Leading</strong> <strong>Social</strong> <strong>Entrepreneurs</strong><br />

Prospectus 2008


“The world is full of people with innovative ideas who are willing to give their all to implementing<br />

them but don’t have money to get started. These “social entrepreneurs” can change the lives of<br />

millions of people <strong>for</strong> the better if only they are helped to follow through on their ideas. The<br />

movement to identify and fund social entrepreneurs in a systematic way, indeed the very term “social<br />

entrepreneurship”, was the braindchild of one man: Bill Drayton [founder of Ashoka]”.<br />

President Bill Clinton<br />

Giving: How each of us can change the world<br />

An invitation to change the world with Ashoka...


Executive Summary<br />

Ashoka is the global leader in identifying and supporting individuals who are turning the most<br />

innovative ideas <strong>for</strong> social change into reality. These social entrepreneurs—called Ashoka<br />

Fellows—accomplish the extraordinary: saving 9 million hectares of Amazon rain<strong>for</strong>est; raising<br />

school enrollment in rural Bangladesh by 44%; creating a helpline <strong>for</strong> street children across Asia<br />

that has taken 5.5 million calls.<br />

Ashoka’s <strong>Venture</strong> <strong>Fund</strong> <strong>for</strong> <strong>Leading</strong> <strong>Social</strong> <strong>Entrepreneurs</strong> is an exceptional way to invest in the<br />

people with the ideas and tools to bring about sustainable change throughout the world. The<br />

<strong>Venture</strong> <strong>Fund</strong> provides revenue <strong>for</strong> the three-year living stipends provided to Ashoka Fellows,<br />

enabling them to focus full time on implementing their ideas and scaling their programs. By<br />

financing Fellow stipends, the <strong>Venture</strong> <strong>Fund</strong> also makes it possible <strong>for</strong> these entrepreneurs<br />

to access Ashoka’s global network of peers and strategic partners—resources many Fellows<br />

consider far more important than money. This combination of financial and professional support<br />

leverages each Fellow stipend and maximizes your direct investment.<br />

Yet most importantly, the <strong>Venture</strong> <strong>Fund</strong> operates without regard to the region or field in which<br />

a remarkable idea is unleashed. The funds are directed where they are most needed, ensuring<br />

that a new, powerful idea will have the support to achieve lasting impact no matter what issue it<br />

addresses or where the change will happen.<br />

In its inaugural year, the <strong>Venture</strong> <strong>Fund</strong> generated just over $500,000 which enabled the election<br />

of 10 of the 163 Fellows identified last year. In 2008, we expect to elect over 200 Fellows and<br />

have set a target of $10M <strong>for</strong> the <strong>Venture</strong> <strong>Fund</strong> to support a growing number of our Fellows in<br />

the future.<br />

Ashoka seeks partners in the <strong>Venture</strong> <strong>Fund</strong> from a minimum of $5,000. We invite you to learn<br />

more about the <strong>Venture</strong> <strong>Fund</strong> <strong>for</strong> <strong>Leading</strong> <strong>Social</strong> <strong>Entrepreneurs</strong> on the following pages, and join<br />

us in enabling lasting solutions <strong>for</strong> social change.<br />

Please feel free to contact Michael Zakaras at (703) 600-8270 or mzakaras@ashoka.org if you<br />

are interested in contributing to the <strong>Venture</strong> <strong>Fund</strong> or would like to learn more about Ashoka’s<br />

work. You can also visit us at www.ashoka.org.


Ashoka’s Approach<br />

<strong>Social</strong> Group<br />

<strong>Entrepreneurs</strong> <strong>Entrepreneurs</strong>hip<br />

Architecture<br />

<strong>for</strong> the<br />

Citizen Sector<br />

<strong>Social</strong> <strong>Entrepreneurs</strong><br />

<strong>Venture</strong> is the program through which Ashoka supports<br />

social entrepreneurs—role models <strong>for</strong> the citizen sector and<br />

engines <strong>for</strong> social change. After a rigorous selection process<br />

and evaluation against our five core criteria, Ashoka provides<br />

Fellows a three-year living stipend and ongoing professional<br />

support. Ashoka continues to build and integrate an array of<br />

services and opportunities <strong>for</strong> Fellows which are designed to<br />

meet their needs at each different stage of their careers.<br />

Group <strong>Entrepreneurs</strong>hip<br />

Ashoka develops frameworks <strong>for</strong> entrepreneurs to access<br />

each other’s ideas and experiences, collectively changing<br />

entire fields. Ashoka’s mosaic initiatives capture the principles<br />

and strategies of Ashoka Fellows around the world, helping to<br />

spread best practices and instigate widespread change.<br />

Ashoka’s mission is to shape a global, entrepreneurial, competitive citizen<br />

sector: one that allows social entrepreneurs to thrive and enables the world’s<br />

citizens to think and act as changemakers.<br />

Ashoka’s vision is a world where everyone is a changemaker: a world that<br />

responds quickly and effectively to social challenges, and where each<br />

individual has the freedom, confidence and societal support to address any<br />

social problem and drive change.<br />

To achieve our mission, Ashoka has developed a three-part approach that builds from our core strategy of<br />

supporting social entrepreneurs.<br />

Architecture <strong>for</strong> the Sector<br />

Ashoka is helping to establish the systems and supports in the<br />

citizen sector that changemakers need in order to succeed.<br />

These diverse programs include: access to financing, diversified<br />

and localized resources, and bridges to other sectors of society.<br />

In particular, Business <strong>Social</strong> Bridges, evident in many of<br />

Ashoka’s programs, work to create high impact investment<br />

and learning opportunities between the business and citizen<br />

sectors.<br />

For Example:<br />

• Global Fellowship builds plat<strong>for</strong>ms <strong>for</strong> peer learning and<br />

funded collaboration opportunities within the network.<br />

• Strategic Partnerships provide pro bono training and<br />

consulting from McKinsey & Co., Hill & Knowlton, and<br />

others.<br />

• Fellow Security offers prevention strategies and emergency<br />

support to Fellows under threat.<br />

• Changemakers.net is a global online community, which<br />

seeks and improves solutions and sparks collaborations to<br />

create systemic change.<br />

• The Law <strong>for</strong> All Initiative enables all individuals to live as full<br />

citizens by supporting human rights defenders, facilitating<br />

pro bono legal assistance, and opening access to justice.<br />

• Full Economic Citizenship is demonstrating in four industries<br />

the huge productivity and profit gains possible through new<br />

production and distribution chains that match businesses<br />

with partners from the entrepreneurial citizen sector.<br />

• The Citizen Base Initiative catalyzes citizen sector<br />

organizations to build broad grassroots support <strong>for</strong> their work:<br />

money, people, and in<strong>for</strong>mation from diverse sources.


Introduction to the<br />

<strong>Venture</strong> <strong>Fund</strong><br />

What is the <strong>Venture</strong> <strong>Fund</strong>? The <strong>Venture</strong> <strong>Fund</strong> <strong>for</strong> <strong>Leading</strong> <strong>Social</strong> <strong>Entrepreneurs</strong> provides equity<br />

<strong>for</strong> the three-year living stipends Ashoka invests in its Fellows. Along with a lifetime of professional<br />

support, including access to a network of 2,000 of their peers, Ashoka’s financial investment is<br />

critical to the launch and spread of Fellows’ ideas and programs. Ashoka acts on a firm belief in<br />

the power of a new idea in the hands of a well supported social entrepreneur. By providing these<br />

resources, the <strong>Venture</strong> <strong>Fund</strong> will enable Ashoka Fellows to better address society’s most difficult<br />

challenges, from access to water to youth violence.<br />

What is the need <strong>for</strong> the <strong>Venture</strong> <strong>Fund</strong>? Nearly three decades after Ashoka supported its first Fellow<br />

in India, the number and quality of social entrepreneurs around the world is increasing rapidly. The<br />

citizen sector is maturing, the field of social entrepreneurship has flourished, and Ashoka wants<br />

to keep pace with this growth by bringing more social entrepreneurs into our global Fellowship.<br />

This presents a new and exciting opportunity <strong>for</strong> Ashoka’s investor partners, as our ability to raise<br />

adequate unrestricted funds <strong>for</strong> stipends cannot always accommodate all of the Fellows we source<br />

who meet our criteria. The <strong>Venture</strong> <strong>Fund</strong> <strong>for</strong> <strong>Leading</strong> <strong>Social</strong> <strong>Entrepreneurs</strong> fills this urgent need <strong>for</strong><br />

flexible, global funding. As <strong>for</strong>ward thinking investors, you understand that in today’s interconnected<br />

world, a great idea can begin anywhere and spread everywhere — with the help of the right network.<br />

Ashoka and its community can make that change happen <strong>for</strong> social entrepreneurs no matter where<br />

their work begins, or what the “hot issue” or region of the moment may be.<br />

Who does the <strong>Venture</strong> <strong>Fund</strong> support? In 2008 Ashoka will further its track record of identifying<br />

the most promising ideas and leaders in social change with the support of the <strong>Venture</strong> <strong>Fund</strong>. In<br />

2007 the <strong>Venture</strong> <strong>Fund</strong> supported ten diverse, promising entrepreneurs. Among them is Bolivian<br />

Casimira Rodriguez, who after 18 years as a mistreated domestic worker is shifting societal opinion<br />

and behavior towards this marginalized group, breaking a pattern of exploitation, trafficking, and<br />

violence. Rodrigo Villar of Mexico is building capacity and consumer demand <strong>for</strong> sustainable, “green”<br />

businesses, bringing his now 28 start-ups over $24M in investments. Hailing from Turkey, Thailand,<br />

Brazil, Mexico, Sri Lanka, Bolivia and Nepal, these and eight other individuals are beginning a new<br />

chapter in their path as changemakers because of Ashoka’s investment.<br />

What difference does Ashoka’s venture investment make? Over 27 years Ashoka has proven<br />

that our investment at the critical launch stage propels leading social entrepreneurs to new,<br />

unprecedented levels of impact and achievement. 80% of Fellows report that Ashoka’s investment<br />

made a significant or critical difference in their work. Fellows are recognized leaders in their fields,<br />

building institutions and growing ideas that challenge the status quo and bring about important<br />

“This would’ve just been a cool hobby if Ashoka hadn’t come along”<br />

-Ashoka Fellow Steve Bigari (USA)


societal changes. For example, Ashoka Fellow Arvind Kerjiwal, after institutionalizing the Right to<br />

In<strong>for</strong>mation Act in India, worked with Ashoka staff and Fellows in Nepal to ensure that the right to<br />

in<strong>for</strong>mation was incorporated into that country’s new constitution and built a citizen-led movement<br />

<strong>for</strong> the right to in<strong>for</strong>mation in Nepal.<br />

How will the <strong>Venture</strong> <strong>Fund</strong> make a difference <strong>for</strong> Ashoka? While the <strong>Venture</strong> <strong>Fund</strong> is an ongoing<br />

source of support <strong>for</strong> the <strong>Venture</strong> program, it is not an endowment—it serves a current and<br />

continually evolving need <strong>for</strong> investment in Fellow stipends. As such, a new <strong>Venture</strong> <strong>Fund</strong> <strong>for</strong> <strong>Leading</strong><br />

<strong>Social</strong> <strong>Entrepreneurs</strong> will be raised and disbursed annually. Each year’s goal will reflect anticipated<br />

elections of Ashoka Fellows and projected gaps in resources. Our Fellow election target in 2008<br />

is 235: a roughly 40% increase from 2007. The 2008 <strong>Venture</strong> <strong>Fund</strong> has a goal of $10 million,<br />

allowing us to meet or hopefully surpass this target. Led by investments at the $100,000 level, $10<br />

million would enable approximately 150 Fellow elections, as stipend levels vary by country and by<br />

individual. Increasing the number of Fellows in our community raises the caliber of our network,<br />

thereby increasing its value to all Fellows.<br />

How did the <strong>Venture</strong> <strong>Fund</strong> start? The <strong>Venture</strong> <strong>Fund</strong> was launched in May 2006 with an initial gift of<br />

$100,000 from the Oswald Family Foundation in honor of Charles W. Oswald, <strong>for</strong>mer CEO of National<br />

Computer Systems of Minneapolis and current chairman of Rotherwood Investments. An advisor<br />

and supporting partner to countless entrepreneurs over his career, Charley understands the critical<br />

role that investing in people plays in bringing <strong>for</strong>th new ideas and integrating change. Reflecting<br />

Charley’s powerful combination of heart, brilliance, and gratitude <strong>for</strong> all his opportunities to succeed<br />

in the American business world, the Oswald family is passing on the gift of financial support and<br />

opportunity to the world’s leading social entrepreneurs with Ashoka. The Oswalds have supported<br />

Ashoka, and Fellow stipends, <strong>for</strong> a number of years; this gift represents an increase in geographic<br />

scope and commitment from the family.<br />

Of the <strong>Venture</strong> <strong>Fund</strong> investment, Charley writes, “Through Ashoka’s <strong>Venture</strong> <strong>Fund</strong> my family and I<br />

share in supporting the most creative people in every field and on every continent. The opportunity<br />

to connect our resources with such trans<strong>for</strong>mative global change is invaluable <strong>for</strong> everyone involved.<br />

Clearly, it’s one of the most satisfying and effective investments we’ve made.”<br />

We invite investor partners to join us now to build a better world by discovering the most promising<br />

social change ideas and the entreprneurs behind them.


2007 Fellows<br />

Supported by the <strong>Venture</strong> <strong>Fund</strong><br />

Rodrigo Brito, Entrepreneur Alliance, BRAZIL<br />

Rodrigo created the Entre preneur Alliance to develop, together with small businesses, infrastructure<br />

and quality services to raise income and profit in low-income communities that are normally excluded<br />

from the mainstream market. The Alliance also <strong>for</strong>med a multi-stakeholder support network to assure<br />

sustainability <strong>for</strong> small business entrepreneurs in low-income communities.<br />

Arzum Meleksoy, Alibagis, TURKEY<br />

Arzum has designed an entirely new mechanism <strong>for</strong> building interest, awareness, and citizen support<br />

<strong>for</strong> Turkey’s under-resourced citizen sector. Her Internet plat<strong>for</strong>m links users with Turkish citizen<br />

organizations in a way that directs corporate money to projects of an individual’s choosing. With it,<br />

Arzum is establishing a culture of support <strong>for</strong> the citizen sector with ripple effects beyond the web.<br />

Rodrigo Villar, Center <strong>for</strong> Sustainable Business, MEXICO<br />

Rodrigo founded the Center <strong>for</strong> Sustainable Businesses in Mexico to promote sustainable<br />

business as a critical part of the solution to Mexico’s pollution challenges. Within three years, he<br />

started 28 sustainable businesses and brought them US$24 million in investment. To create and<br />

support consumer demand Rodrigo is also launching Green Pages, a business directory <strong>for</strong> “green”<br />

businesses.<br />

Casimira Rodriguez, the Domestic Workers’ Union, BOLIVIA<br />

After 18 years of being mistreated as a domestic worker herself, Casimira realized that she could spur<br />

change only by reversing widespread societal apathy about the widespread abuse and exploitation of<br />

domestic workers. Casimira changes perceptions by working with employers, raising public awareness, and<br />

educating indigenous rural families who send their daughters to the cities in hopes of a better life <strong>for</strong><br />

them. The Union’s support groups serve as surrogate families <strong>for</strong> workers far from home.<br />

Nalinika Obeyesekere, Blue Paw Trust, SRI LANKA<br />

Nalinika is trans<strong>for</strong>ming the animal care system in Sri Lanka. To build the veterinary profession, she<br />

introduced education programs and incentives <strong>for</strong> the return of veterinarians who have left the country,<br />

including the first multi-doctor veterinary practice in Sri Lanka. The veterinary practice subsidizes free<br />

treatment <strong>for</strong> street animals and sponsors programs in schools and neighborhoods on animal safety<br />

awareness.


Megh Ale, Nepal River Conservation Trust, NEPAL<br />

By igniting passion <strong>for</strong> rivers and creating new economic incentives, Megh is building a broad base of<br />

support <strong>for</strong> the long-term health of waterways in Nepal. Through tourism opportunities, river guides<br />

become enthusiastic advocates <strong>for</strong> conservation. Megh also engages local residents through river<br />

festivals and in-school educational projects.<br />

Nejat Unlu, Positive Life Support Center, TURKEY<br />

Nejat has organized the first citizen organization in Turkey to empower those with the HIV virus to support<br />

one another, raise awareness, press <strong>for</strong> ending discrimination, and lobby <strong>for</strong> re<strong>for</strong>ms in state health<br />

policy. Recently the Ministry of Health asked Nejat to incorporate some of his strategies in their AIDS<br />

policy plan.<br />

Angkhana Neelapaichit, Working Group on Justice <strong>for</strong> Peace, THAILAND<br />

Angkhana is using her own life experience to bring an end to <strong>for</strong>ced disappearances and arbitrary<br />

detentions. She combines a grassroots approach to individual cases with a systematic re<strong>for</strong>ms at the<br />

legislative and judicial levels, adding appropriate use of media to gain public support. Angkhana makes<br />

particular use of families and friends of victims to build systems of peace <strong>for</strong> all who are oppressed.<br />

Selma Demirelli, The Water Lily Project, TURKEY<br />

Selma is spearheading the first housing cooperative in Turkey run by women. Beyond providing shelter<br />

and financial independence, housing cooperatives give women finance, business development, and urban<br />

planning skills <strong>for</strong> the future. Further, property ownership is a key step to advancing women’s rights and<br />

equal legal standing in Turkey.<br />

Teerawat Sripathomsawad, Independent Living, THAILAND<br />

Rejecting a medical model that keeps disabled Thais dependent on public assistance, Terrawat, himself a<br />

quadriplegic, introduced the practice of Independent Living, through which all disabled persons can learn<br />

to judge their own capacities and avoid institutionalization. From this empowered position, the disabled<br />

become a social, economic, and political <strong>for</strong>ce to demand their rights and take an active role in society.


<strong>Fund</strong> Structure and<br />

Operations<br />

The <strong>Venture</strong> <strong>Fund</strong> <strong>for</strong> <strong>Leading</strong> <strong>Social</strong> <strong>Entrepreneurs</strong> is structured to be of maximum use<br />

where funds are most needed. It means Ashoka will never have to limit our support of a<br />

leading social entrepreneur because of lack of unrestricted funding. The <strong>Venture</strong> <strong>Fund</strong> does<br />

not generate profit; investments in the <strong>Venture</strong> <strong>Fund</strong> are entirely tax deductible according to<br />

Ashoka’s registered 501(c)(3) status in the United States and similar registration in many<br />

other countries in which we operate.<br />

Since the spring of 2006, launching supporter The Oswald Family Foundation has seeded<br />

the <strong>Venture</strong> <strong>Fund</strong> with annual contributions of $100,000. Participation at the $100,000<br />

level continues to be the lead investment, with other investments ranging from $100,000 to<br />

the $5,000 minimum. The set minimum investment ensures a strong base of support <strong>for</strong><br />

Fellows in the diverse range of countries where Ashoka works. Gifts in smaller amounts are<br />

still accepted from individuals through www.ashoka.org only. Exclusive of these individual<br />

online donations, the average investment in the <strong>Venture</strong> <strong>Fund</strong> in 2007 was $41,000. Ashoka<br />

continues to pursue creative partnerships and sourcing opportunities <strong>for</strong> the <strong>Venture</strong><br />

<strong>Fund</strong>.<br />

For 2008, Ashoka set a goal of $10 million, which would cover approximately 150 Fellows<br />

depending on the areas of most need. If the target is reached, Ashoka may continue to<br />

solicit investments <strong>for</strong> the fund beyond this goal. However, all fund proceeds are targeted at<br />

<strong>Venture</strong> stipends and associated program expenses.<br />

Ashoka Fellow Luis Alberto Camargo<br />

(Colombia) recognizes that<br />

young people—the next generation<br />

of consumers and decision-makers—won’t<br />

take care of the environment<br />

without a personal connection<br />

to nature. Through OpEPA<br />

(Organization <strong>for</strong> the Environmental<br />

Education and Protection), Luis is<br />

making a lasting connection to nature<br />

accessible to all of Colombia’s<br />

urban youth.


Management of the <strong>Fund</strong><br />

Ashoka will steward the fund according to the timeline at<br />

right. At the end of the fiscal year, gaps between elections and<br />

available funds will be identified. The <strong>Venture</strong> <strong>Fund</strong> relies on<br />

the input of senior staff and Ashoka’s Leadership Team which<br />

will be consulted be<strong>for</strong>e funds are dispersed to finalize Fellow<br />

elections. Ashoka will convene the necessary parties in August<br />

2008 to determine the <strong>Fund</strong>’s activities, including but not limited<br />

to which Fellows and geographic regions the <strong>Fund</strong> will support.<br />

The timeline <strong>for</strong> the<br />

<strong>Venture</strong> <strong>Fund</strong> in 2008 is<br />

as follows:<br />

November 2007:<br />

Search and selection<br />

of Ashoka Fellows<br />

begins<br />

December 2007: Initial<br />

major solicitation of<br />

<strong>Fund</strong> Disbursement<br />

funds (ongoing)<br />

Ashoka invests financially in social entrepreneurs through a May 2008: Second<br />

three year living stipend which enables the launch and spread major solicitation of<br />

of the Fellow’s idea. Ashoka will use the <strong>Venture</strong> <strong>Fund</strong> to finance funds<br />

those stipends otherwise unsupported by other means. The July 2008: Solicitation<br />

global average stipend is $45,000 per year, however Fellow of funds ends<br />

stipends range considerably depending on the country and<br />

August 2008: Annual<br />

individual circumstances, according to local standards and<br />

search and selection of<br />

individual need. If the <strong>Fund</strong> is fully subscribed at $10 million,<br />

Ashoka Fellows ends,<br />

it would support approximately 150 Fellow stipends. Ashoka<br />

gaps are identified,<br />

books the entire three year stipend in year one, to ensure we<br />

and the fund is<br />

never default on our committment to the Fellow. For example, a<br />

Fellow with a $50,000 annual stipend costs Ashoka $150,000<br />

disbursed.<br />

in year one plus the cost of our search and selectiton process<br />

(estimated at 18% of the stipend amount). Because the geographic distribution of the<br />

fund is not determined in advance, the final number of Fellows cannot be fixed. The <strong>Fund</strong><br />

may also cover costs related to the election of a Fellow. All <strong>Venture</strong> <strong>Fund</strong> money raised in<br />

2008 will be disbursed in FY2008.<br />

<strong>Fund</strong> Reporting<br />

With the <strong>Venture</strong> <strong>Fund</strong>’s disbursement at the end of each fiscal year, Ashoka will disseminate<br />

a report to all <strong>Venture</strong> <strong>Fund</strong> investors. It will include a synopsis of the work of Ashoka’s<br />

<strong>Venture</strong> Program in each of our six major regions (North America, Latin America, Africa,<br />

Middle East/North Africa, Europe, and Asia), a geographic distribution of how the <strong>Venture</strong><br />

<strong>Fund</strong>’s resources were spent, and summaries of the work of a selection of Fellows supported<br />

by the <strong>Venture</strong> <strong>Fund</strong>. Updates on Ashoka’s financials and the development of the global<br />

institution will also be included.


Ashoka’s Selection<br />

Process<br />

NoMiNATioN<br />

Ashoka’s representatives rely on a robust nominator<br />

network in all sectors to source quality candidates.<br />

FirST opiNioN<br />

This stage entails site visits, reference checks, interviews<br />

conducted by Ashoka’s local representative.<br />

SECoND opiNioN<br />

A senior Ashoka staff person from outside the region conducts in-depth three<br />

to eight hour interviews with each candidate covering both the candidate’s life<br />

history and carefully probing the new idea.<br />

pANEL<br />

Each candidate spends one hour with each of 3 to 6 panelists, all of whom<br />

are leading local social entrepreneurs in the country. The panel is chaired by<br />

a global board member or senior manager, and the panelists discuss their<br />

impressions. Panel decisions are by consensus--there is no voting.<br />

BoArD rEViEW<br />

Ashoka’s international board, meeting monthly, reviews<br />

each candidacy carefully and is the final sign off.


Ashoka Fellow Criteria<br />

A New idea:<br />

Is the person possessed by a truly new idea <strong>for</strong> solving a public need? Is it a truly trans<strong>for</strong>mational innovation,<br />

or just a tweaking of how things are now done?<br />

Ashoka only elects individuals who possess a new idea, a new solution to a social problem that will change the<br />

pattern in a field at the regional or national level. A new school or clinic does not meet Ashoka’s definition of a<br />

new idea; there must be a vision of a new pattern <strong>for</strong> education or health care that promises to change schools<br />

or clinics all across the candidate’s country or region.<br />

Creativity:<br />

Is this person creative both in vision and in problem solving?<br />

Successful social entrepreneurs must be creative not only in goal-setting but also in solving the problems that<br />

inevitably arise while pursuing their vision. They must use their creativity day after day in order to succeed. To<br />

evaluate whether or not someone possesses this essential creativity, Ashoka examines his or her track record<br />

of developing creative solutions from youth onward.<br />

Entrepreneurial Quality:<br />

Is it impossible <strong>for</strong> this person to rest until his or her vision is the new pattern across society, even if it involves<br />

years of grappling with “how-to” issues?<br />

Ashoka looks <strong>for</strong> people who are married to their idea and will keep developing it if need be <strong>for</strong> decades.<br />

<strong>Social</strong> entrepreneurs are practical and pragmatic. They know how to overcome obstacles, and are driven both<br />

by their idea and by the will to make that idea an institutionalized reality.<br />

<strong>Social</strong> impact of the New idea:<br />

Is the idea new, practical, and useful enough that others will adopt it once it has been demonstrated? If so,<br />

how many people will be affected by this idea, to what degree, and how beneficially?<br />

Ashoka is interested in ideas that will, over the long term, change the candidate’s field significantly and that<br />

will trigger widespread impact. <strong>Social</strong> entrepreneurship not only needs an extraordinary person to develop an<br />

idea but also a powerful, practical idea that will spread on its own merits.<br />

Ethical Fiber:<br />

If you were in danger, would you instinctively trust this person? Would you trust him or her in a position of<br />

power?<br />

There are three reasons why this criterion is critical to Ashoka. First, significant social entrepreneurs ask<br />

people to make major changes in behavior, which is highly unlikely without trust. Second, Ashoka’s greatest<br />

power, our community, does not work if even one person in the room is untrustworthy. Finally, we do not want<br />

to add to the supply of untrustworthy public leaders.


Risks<br />

The risks associated with the <strong>Venture</strong> <strong>Fund</strong> are two-fold: the general risk associated with<br />

Ashoka’s investment in individuals and the per<strong>for</strong>mance of the <strong>Venture</strong> program in any given<br />

year. For the <strong>for</strong>mer, the Ashoka selection process is designed to source and screen new<br />

system changing ideas to create lasting social impact. It addresses significant uncertainties<br />

in terms of program efficacy, due diligence, long-term viability, and long-term replicability,<br />

resulting in Ashoka Fellows who represent the apex of the field of social entrepreneurship and<br />

innovation in the social sector.<br />

Ashoka has 27 years of experience mitigating risk <strong>for</strong> our partners and investors. Ashoka’s<br />

methods of finding and supporting the world’s leading social entrepreneurs are tried and tested<br />

around the world under varying circumstances. From the first year, we have rigorously, and<br />

successfully, fought against all <strong>for</strong>ms of discrimination and violence and maintained staunch<br />

political independence. However, we fully recognize the nature of the world in which we work.<br />

To this end, Ashoka is addressing the counterterrorism compliance and risk management<br />

challenges of being a global organization.<br />

With the assistance of strategic partner, Latham & Watkins LLP, Ashoka <strong>for</strong>mulated a<br />

comprehensive counterterrorism compliance program <strong>for</strong> Ashoka. Upon counsel’s advice,<br />

Ashoka has adopted a series of policies that will help ensure that Ashoka’s global activities are<br />

in compliance with US, EU, UN, and other regulations. Ashoka has contracted with ChoicePoint<br />

Bridger Insight, a leading global compliance and risk management solutions company. Ashoka<br />

is building its compliance department to screen all monetary transactions as well as staff,<br />

associates, consultants, Fellows and candidates.<br />

Ashoka’s counterterrorism compliance program includes:<br />

• A screen <strong>for</strong> donors, investment recipients, and beneficiary organizations against terrorism<br />

watch lists. We continue to follow all relevant reporting guidelines <strong>for</strong> cash and other<br />

monetary transactions.<br />

• No engagement in new countries without full assessment of relevant legal guidelines. We<br />

consult with local and international counsel if necessary to be clear on our liability and risk<br />

in entering new countries.<br />

• Continuing to certify that resources are only given to individuals or organizations that will<br />

further our stated mission and goals.


Ashoka continues to build on our commitment to the highest quality due diligence possible,<br />

even as we seek to grow the number of Fellows we elect each year. Regarding the per<strong>for</strong>mance<br />

of the <strong>Venture</strong> program, while it is highly unlikely that Fellow elections will fall below the target,<br />

it is possible that a sufficient number of leading social entrepreneurs meeting Ashoka’s criteria<br />

will not be elected during FY2008 to meet the target. If the <strong>Venture</strong> funding gap is less than<br />

anticipated, the <strong>Fund</strong>’s resources will nevertheless be directed at the financial support of<br />

Ashoka Fellows and associated program expenses. If the <strong>Venture</strong> <strong>Fund</strong> does not reach its<br />

target of $10 million, all resources will still be used to support otherwise unfunded <strong>Venture</strong><br />

activities. A poor fundraising environment cannot be predicted, whether due to broader<br />

economic conditions or those specific to social entrepreneurship or this <strong>Fund</strong>.<br />

Ashoka currently operates in over 60 countries worldwide. Expansions are underway<br />

and planned in 2008 to the Philippines, China, and Russia. Resources from the <strong>Venture</strong><br />

<strong>Fund</strong> could be essential in the start-up phases of these new country programs. Conversely,<br />

operations in existing country programs may be suspended due to a change in government,<br />

macroeconomic collapse, or other circumstances. The possible geographic impact of the<br />

<strong>Venture</strong> <strong>Fund</strong> cannot there<strong>for</strong>e be specified in advance. In case of expansion or closure,<br />

<strong>Venture</strong> <strong>Fund</strong> resources will continue to be allocated to the countries of most need. Details<br />

of the geographic disbursement will be made available in the <strong>Venture</strong> <strong>Fund</strong> End of Year<br />

Report.<br />

Ashoka Fellow Kathryn<br />

Hall (USA) reaches young<br />

at-risk mothers through<br />

mentorship and coaching<br />

which ensures that pre-natal<br />

care goals are acheived<br />

and babies are born<br />

healthy to prepared and<br />

supported mothers. Here<br />

she visits with a young<br />

mother in Honduras.


Key Staff<br />

Biographies<br />

Diana Wells Diana is President of Ashoka. Diana joined Ashoka in the 1980s after graduating<br />

from Brown University with a B.A. in South Asian Studies. She led the creation of Fellowship<br />

Support Services, the prototype <strong>for</strong> today’s Global Fellowship program, which links Ashoka<br />

social entrepreneurs to one another and to a wide array of in<strong>for</strong>mation and supports. She<br />

also conceived and developed Ashoka’s widely respected Measuring Effectiveness program<br />

<strong>for</strong> impact evaluation. After a leave to pursue a Ph.D. in anthropology, she returned, serving<br />

first as Vice-President of Global <strong>Venture</strong>, and currently as President.<br />

Valeria Merino is the Vice-President <strong>for</strong> <strong>Venture</strong> and Integration and is responsible <strong>for</strong> the<br />

overall facilitation and oversight of the <strong>Venture</strong> process in Ashoka. A social entrepreneur<br />

<strong>for</strong> almost two decades, Valeria has been involved in the development and implementation<br />

of public policy in the areas of democracy, rule of law, transparency and civil society<br />

participation. Be<strong>for</strong>e coming to Ashoka, she was Director of the Venezuela Office of the Pan<br />

American Development Foundation and its Senior Civil Society Adviser. Since 1994, she has<br />

been a member of Transparency International and served on its Board; she also founded<br />

and led Ecuador’s TI chapter <strong>for</strong> fifteen years. Valeria was appointed member of the Council<br />

of the United Nations University based in Tokyo, from 1995-2001, by the Secretary General<br />

of the United Nations and the Secretary of UNESCO.<br />

The women who join Coopa-Roca, the design and<br />

sewing cooperative created by Ashoka Fellow Maria<br />

Theresa Leal (Brazil), gain self-confidence and<br />

steady income with flexible working hours, as well as<br />

a front-row seat at Brazil’s top fashion shows where<br />

their work has been exhibited.


Ashoka Financials<br />

Ashoka is entering a period of significant growth as we expand our work with<br />

social entrepreneurs, building a world where every individual can think & act<br />

as a changemaker. This upward trend is supported by a diverse donor base of<br />

business entrepreneurs, their foundations, corporations, family foundations,<br />

and individual supporters.<br />

For FY2006:<br />

• Total Expenses: $26.1 million USD<br />

• Total Revenue: $26.3 million USD<br />

For FY2007:<br />

• Estimated Total Expenses: $30.4 million USD<br />

• Estimated Total Revenue: $35.6 million USD<br />

Ashoka’s fiscal year closed August 31, 2007. Audited financials <strong>for</strong> FY2007<br />

have recently been completed and are now available.<br />

Ashoka uses the accrual method of accounting. We are audited annually by<br />

Cleveland & Gotliffe, a Virginia CPA firm. The annual budget is approved by the<br />

leadership team, and then by the Board of Directors.<br />

Ashoka is registered as a 501(c)(3) charitable organization in the US. Our tax<br />

ID number is 51-0255908.<br />

Ashoka’s most recent audit and 990 are available upon request.


Ashoka’s Global<br />

Reach<br />

Asia Fellows<br />

Afghanistan 1<br />

Bangladesh 61<br />

Hong Kong 1<br />

India* 283<br />

Indonesia* 126<br />

Nepal* 39<br />

Pakistan* 42<br />

Sri Lanka* 11<br />

Thailand* 77<br />

North America<br />

Canada* 12<br />

Costa Rica 8<br />

El Salvador 6<br />

Guatemala 2<br />

Mexico* 131<br />

Nicaragua 3<br />

United States* 84<br />

• Caribbean<br />

• China<br />

Countries where Ashoka has elected Fellows:<br />

Africa Fellows<br />

Botswana 1<br />

Burkina Faso 12<br />

Cameroon 4<br />

Cote d'Ivoire* 4<br />

Gambia 4<br />

Ghana 4<br />

Guinea-Bissau 1<br />

Kenya* 11<br />

Mali 11<br />

Mozambique 2<br />

Nigeria* 64<br />

Senegal* 16<br />

South Africa* 82<br />

Tanzania 4<br />

Uganda 16<br />

Zambia 1<br />

Zimbabwe 14<br />

South America Fellows<br />

Argentina* 40<br />

Bolivia 26<br />

Brazil* 284<br />

Chile 34<br />

Colombia* 46<br />

Ecuador 28<br />

Paraguay 14<br />

Peru* 36<br />

Uruguay 17<br />

Venezuela 15<br />

Middle East<br />

Egypt* 33<br />

Lebanon 2<br />

Morocco 1<br />

Palestine 3<br />

Saudi Arabia 1<br />

Europe Fellows<br />

Belgium 1<br />

Czech Republic 21<br />

France* 10<br />

Germany* 13<br />

Hungary 27<br />

Iceland 1<br />

Ireland* 2<br />

Latvia 1<br />

Lithuania 9<br />

Poland* 60<br />

Slovakia* 16<br />

Spain* 9<br />

Switzerland 1<br />

Turkey* 25<br />

United Kingdom 4<br />

Countries/regions where Ashoka is raising start up money to launch programs:<br />

• Ethiopia<br />

• Israel<br />

• Japan<br />

• Netherlands<br />

• Philippines<br />

• Russia<br />

* denotes Ashoka country office<br />

• Ukraine<br />

• Vietnam


What People are<br />

Saying About Ashoka<br />

We believe one measurement of an effective<br />

community is exhibiting durable communication<br />

channels, networks, and collaborative alliances.<br />

Ashoka provides us with a great model <strong>for</strong> best<br />

practices – The engaged global community of<br />

social entrepreneurs that Ashoka has fostered<br />

helps each one of them to have more impact<br />

than would have been possible individually.<br />

- Iqbal Paroo,<br />

Omidyar Network<br />

Our collaboration with Ashoka: Innovators <strong>for</strong> the<br />

Public in Latin America has convinced us of the<br />

unparalleled power of the Ashoka idea. Ashoka<br />

and the social entrepreneurs it supports have<br />

caused social change in the developing world,<br />

helping millions to lead better lives.<br />

- Stephan Schmidheiny,<br />

President, AVINA Foundation and<br />

Founder, GrupoNueva<br />

[Google] is a company that believes deeply in<br />

entrepreneurship. And this is a company that<br />

believes deeply in the power of in<strong>for</strong>mation. We<br />

don’t think there’s another organization that<br />

combines these two things in a more compelling<br />

way than Ashoka.<br />

- Sheryl Sandberg<br />

Former VP, Google<br />

COO, Facebook, Inc.<br />

It’s one of the most hopeful and helpful trends<br />

around. These folks aren’t famous, but they are<br />

showing that what it really takes to change the<br />

world isn’t so much wealth or power as creativity,<br />

determination, and passion.<br />

- Nicholas Kristof,<br />

New York Times<br />

Columnist<br />

Ashoka is well placed to create a partnership of<br />

the future between business and society. It’s a<br />

good idea <strong>for</strong> all of us to support Ashoka.<br />

- NR Narayana Murthy,<br />

Founder, Infosys<br />

Ashoka has quietly given Philanthropy a new<br />

dimension: it has shown how to invest successfully<br />

in pattern-breaking, powerful ideas and the<br />

people behind them and how to do so early when<br />

a little makes an enormous difference - when<br />

hope can overcome cynicism, when tenacity can<br />

prevail over inertia. It has given us all lessons in<br />

how to harness the most powerful energy in the<br />

world - human talent - to the task of adapting to<br />

the demands of the 21st century.<br />

- Peter Goldmark,<br />

Former CEO, International Herald<br />

Tribune and Former President,<br />

Rockefeller Foundation


“Ashoka is a great global organization, built on a brilliant idea.<br />

it picks up social innovators when they themselves don’t know<br />

what great changes they can bring. That’s the stage when<br />

budding innovators need the support most. Ashoka helps pool<br />

local innovations into global solutions.”<br />

-Muhammad Yunus<br />

Founder, Grameen Bank<br />

2006 Nobel peace prize Winner<br />

1700 north moore street | suite 2000 | arlington, virginia 22209-1929 usa<br />

703.527.8300 (phone) | 703.527.8383 (fax) | www.ashoka.org

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