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2009 Television and Radio Commercials Rate Book - Extreme Reach

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<strong>2009</strong> <strong>Television</strong> <strong>and</strong> <strong>Radio</strong> <strong>Commercials</strong> <strong>Rate</strong> <strong>Book</strong><br />

The <strong>Extreme</strong> <strong>Reach</strong> H<strong>and</strong>y Reference to Union <strong>Rate</strong>s <strong>and</strong><br />

Guidelines for SAG, AFTRA <strong>and</strong> AFM <strong>Commercials</strong> Contracts<br />

version 11.01<br />

Rev. 0812


2<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Welcome to the <strong>Extreme</strong> <strong>Reach</strong> <strong>2009</strong> H<strong>and</strong>y Reference<br />

Guide for <strong>Commercials</strong> Contracts relating to SAG, AFTRA<br />

<strong>and</strong> the AFM. Whether you need a quick refresher about<br />

costs for Extras, or just wonder what a solo singer makes from<br />

135 Class A uses, this H<strong>and</strong>y Reference Guide provides you<br />

with a useful tool.<br />

Although this guide will arm you with the information you<br />

need to calculate your own estimates for production <strong>and</strong> use<br />

fees, please feel free to call your <strong>Extreme</strong> <strong>Reach</strong> Account<br />

Manager for estimates, information on union regulations, etc.<br />

As always, we truly appreciate the opportunity to serve you.<br />

If you ever have any questions, comments or suggestions for<br />

ways to improve the level of service we offer our clients, please<br />

feel free to contact your Account Manager or me directly.<br />

Best Regards,<br />

Timothy R. Hale<br />

Chief Talent Officer, <strong>Extreme</strong> <strong>Reach</strong><br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 3


4<br />

Legal Disclaimer<br />

All information contained in this rate book has been reviewed <strong>and</strong> is believed to be accurate at the time of printing, however, <strong>Extreme</strong> <strong>Reach</strong>, Inc. does not<br />

warrant against errors or omissions of any kind. Except where noted, all rates are per performer, per commercial.<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>2009</strong><br />

The <strong>Extreme</strong> <strong>Reach</strong> H<strong>and</strong>y<br />

Reference Guide to Union <strong>Rate</strong>s<br />

<strong>and</strong> Guidelines<br />

For SAG, AFTRA <strong>and</strong> AFM<br />

<strong>Commercials</strong> Contracts<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 5


6<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Contents<br />

9 Section 1: <strong>Television</strong> — SAG/AFTRA Session <strong>and</strong> Use Summary<br />

21 Section 2: <strong>Television</strong> — Class A <strong>Rate</strong> Tables<br />

29 Section 3: <strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

45 Section 4: <strong>Television</strong> — Wild Spot <strong>Rate</strong> Tables<br />

71 Section 5: <strong>Television</strong> — Spanish Language <strong>Rate</strong> Tables<br />

77 Section 6: <strong>Radio</strong> — AFTRA Session <strong>and</strong> Use Summary<br />

83 Section 7: <strong>Radio</strong> — Wild Spot <strong>Rate</strong> Tables – 13 Weeks<br />

109 Section 8: <strong>Radio</strong> — Wild Spot <strong>Rate</strong> Tables – 8 Weeks<br />

135 Section 9: AFM Session <strong>and</strong> Use Summary<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 7


8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Section 1<br />

<strong>Television</strong> — SAG/AFTRA<br />

Session <strong>and</strong> Use Summary<br />

Term: April 1, <strong>2009</strong> — March 31, 2012<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 9


<strong>Television</strong> — SAG/AFTRA Session <strong>and</strong> Use Summary<br />

On Camera Principals<br />

10<br />

Base <strong>Rate</strong> (8-hour day) 592.20<br />

Hourly (1 hour) 74.03<br />

(½ hour) 37.02<br />

(¼ hour) 18.51<br />

Overtime (time <strong>and</strong> ½) 111.05<br />

(double time) 148.06<br />

Tags (2-25) 174.75<br />

Off Camera Principals (includes Solo/Duo)<br />

(26-50) 97.55<br />

(51+) 53.40<br />

Base <strong>Rate</strong> (2-hour day) 445.30<br />

Tags (2-25) 132.45<br />

Group Singers (off camera)<br />

(26-50) 73.50<br />

(51+) 40.05<br />

Base <strong>Rate</strong> (2-hour day) Multitracking<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Group 3-5 251.15 376.73<br />

Group 6-8 217.95 326.93<br />

Group 9+ 177.75 266.63<br />

Contractor’s Fee Group 3-8 94.95<br />

Ad Lib or Creative Session – Principals<br />

Group 9+ 187.25<br />

1 st Hour 234.70<br />

Additional ½ hr. Units 117.35<br />

At Session Add 50%<br />

Principals <strong>and</strong> Dancers<br />

Hazard – 1 st day 179.50<br />

Hazard – Each Additional Day 116.65<br />

Footwear 11.80<br />

Stunts & Pilots<br />

Stunt Adjustment 592.20<br />

Pilot – Studio 701.35<br />

Pilot – Location 912.15<br />

Pension & Health 15.5% of Gross Wages


Allowances<br />

Non-Evening Wear 17.65<br />

Evening Wear 29.45<br />

Mileage – per mile .550 or per current IRS allowance<br />

Flight Insurance 11.80<br />

Location Meals – Breakfast 10.95<br />

Location Meals – Lunch 16.40<br />

Location Meals – Dinner 30.25<br />

Miscellaneous<br />

Tour & Personal Appearance per diem 71.70<br />

Meal Penalty – 1 st ½ hr. 25.00<br />

Meal Penalty – 2 nd ½ hr. 25.00<br />

Meal Penalty – 3 rd <strong>and</strong> higher ½ hr. - each 50.00<br />

Signatures<br />

Solo/Duo 1,316.15<br />

Group 3-5 1,036.40<br />

Group 6-8 1,036.40<br />

Group 9+ 896.55<br />

Demo Sessions<br />

On Camera 444.20<br />

Off Camera 222.65<br />

Solo/Duo – max. 4 commercials 172.10 43.03 (Add’l per comm’l or ½ hr.)<br />

Group 3+ – max. 4 commercials 112.50 28.13 (Add’l per comm’l or ½ hr.)<br />

Casting & Auditions<br />

1 st & 2 nd Audition after 1 hr. (per ½ hr.) 37.00<br />

3 rd Audition (up to 2 hrs.) 148.10<br />

3 rd Audition (per add’l ½ hr.) 37.00<br />

4 th or Higher Audition (up to 4 hrs.) 296.10<br />

4 th or Higher Audition (per add’l ½ hr.) 37.00<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 11


Extras<br />

12<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Unlimited Limited Extension<br />

Base <strong>Rate</strong> 323.00 187.50 241.85<br />

Hourly 40.38 23.44 —<br />

Time & ½ 60.57 35.16 —<br />

Double Time 80.76 46.88 —<br />

Extras Allowances (Per Day Unless Otherwise Noted)<br />

Wet, Snow, Dust, Smoke 41.75 Tennis Racquet 5.75<br />

Hair Goods, Body Makeup, Skull Cap, Oil 32.80 Skis (per pair) 12.55<br />

Camera 5.75 Binoculars/Opera Glasses 5.75<br />

Skates (per pair) 9.45 Large Portable <strong>Radio</strong> 5.75<br />

Skateboard (per board) 9.45 <strong>Book</strong>s (Each) 2.60<br />

Bicycle 12.60 Mileage (or per current IRS allowance)<br />

Moped 18.85 Flat Mileage Within Studio Zone 8.00<br />

Motorcycle (+mileage) 37.65 Flight Insurance (per flight) 11.80<br />

Automobile (+mileage) 37.65 Pet 24.00<br />

Trailer (+mileage) 37.65 Cell Phone or PDA 5.75<br />

Luggage 5.75 iPod/MP3 Player 5.75<br />

.55


How ‘Right-To-Work’ Laws Affect Union Signatory Employers<br />

Various states have Right-To-Work laws which prohibit union membership as a condition of employment.<br />

However, a company that is signatory to a union agreement must abide by the terms of that agreement <strong>and</strong> pay union rates regardless<br />

of the state in which a person is employed. (Certain areas of the country are excluded under the union agreements with respect to<br />

Extra Performers.)<br />

Regardless of the state of employment, the signatory must pay union rates, give preference to union performers<br />

in the designated preference zones <strong>and</strong> adhere to all other terms <strong>and</strong> conditions of the union contracts.<br />

Please note:<br />

1. When hiring in a Preference Zone in any state, the employer must give preference to qualified professional performers who are<br />

members in good st<strong>and</strong>ing with the union. See SCHEDULE B.I. - UNION SECURITY.<br />

2. When hiring in any state outside of a preference zone, the employer may hire anyone without regard to his/her status as a union<br />

member. The employer must report the first hiring of a non-union performer under SCHEDULE B.I.(d.). - UNION SECURITY.<br />

3. If the employer employs a non-union performer in a Right-To-Work state, then, after 30 days have elapsed, the same performer<br />

is employed in a non-Right-To-Work state, the second employer is in violation of SCHEDULE B.I.(c.) - UNION SECURITY<br />

unless the performer has joined the union.<br />

4. In non-Right-To-Work states, ‘qualified professional performer’ usually equates to ‘union performer’. In Right-To-Work States,<br />

professional performers are not required to join any union.<br />

The following list of Right-To-Work states shows the Preference of Employment zones within those states, as defined in the SAG <strong>and</strong><br />

AFTRA TV Recorded <strong>Commercials</strong> contracts.<br />

Preference Zones in Right-To-Work States<br />

Distances are from city center, unless otherwise noted.<br />

RTW States SAG SAG Extras AFTRA AFTRA Extras<br />

Alabama * * * *<br />

Arizona Phoenix-150 Miles Phoenix-150 Miles Phoenix-150 Miles Phoenix-100 Miles<br />

Arizona<br />

Arkansas<br />

Tucson-150 Miles Tucson-150 Miles Tucson-150 Miles Tucson-100 Miles<br />

Florida Orl<strong>and</strong>o -100 Miles Orl<strong>and</strong>o-100 Miles Orl<strong>and</strong>o-50 Miles Orl<strong>and</strong>o-100 Miles<br />

Florida Coral Gables-150 Miles Coral Gables-150 Miles Coral Gables-150 Miles Coral Gables-150 Miles<br />

Georgia<br />

Idaho<br />

Iowa<br />

Kansas<br />

Atlanta-100 Miles* Atlanta-100 Miles* Atlanta-100 Miles Atlanta-100 Miles*<br />

Louisiana New Orleans-100 Miles New Orleans-100 Miles<br />

Mississippi<br />

Nebraska<br />

Nevada City Limits of Las Vegas** City Limits of Las Vegas** City Limits of Las Vegas** City Limits of Las Vegas**<br />

North Carolina<br />

South Carolina<br />

South Dakota<br />

Wilmington-100 Miles Wilmington-100 Miles Wilmington-100 Miles Wilmington-100 Miles<br />

Tennessee Nashville-100 Miles Nashville-100 Miles Nashville-100 Miles Nashville-100 Miles<br />

Texas<br />

Utah<br />

Houston-100 Miles Houston-100 Miles Houston-100 Miles Houston-100 Miles<br />

Virginia<br />

Wyoming<br />

*** *** *** ***<br />

* The Atlanta 100 mile zone covers a portion of Alabama.<br />

** The Los Angeles 300 mile zone covers a portion of Nevada including Las Vegas.<br />

*** The Washington, DC 100 mile zone covers a portion of Virginia.<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 13


Extras Studio Zones<br />

<strong>Commercials</strong> produced outside the following studio zones are allowed to employ non-union extras.<br />

14<br />

City, State Distance<br />

Los Angeles, CA 300 mile radius from intersection of Beverly Blvd. And La Cienega Blvd. In Los Angeles.<br />

New York, NY 300 miles radius from center of Columbus Circle in New York City – for studios based in New York City<br />

100 mile radius from center of Columbus Circle in New York City – for studios not based in New York City.<br />

Albuquerque, NM 100 mile radius from center of city.<br />

Atlanta, GA 100 mile radius from center of city.<br />

Boston, MA 100 mile radius from center of city.<br />

Chicago, IL 100 mile radius from center of city.<br />

Clevel<strong>and</strong>, OH 100 mile radius from center of city.<br />

Dallas, TX 100 mile radius from center of city.<br />

Denver, CO 150 mile radius from center of city.<br />

Detroit, MI 100 mile radius from center of city.<br />

Hawaii Entire state of Hawaii.<br />

Houston, TX 100 mile radius from center of city.<br />

Las Vegas, NV 100 mile radius from center of city.<br />

Miami, FL 100 mile radius from center of city.<br />

Minneapolis, MN 100 mile radius from center of city.<br />

Nashville, TN 100 mile radius from center of city.<br />

New Orleans, LA 100 mile radius from center of city.<br />

Orl<strong>and</strong>o, FL 100 mile radius from center of city.<br />

Philadelphia, PA 100 mile radius from center of city.<br />

Phoenix, AZ 150 mile radius from center of city.<br />

Portl<strong>and</strong>, OR 100 mile radius from center of city.<br />

Salt Lake City, UT 100 mile radius from center of city.<br />

St. Louis, MO 100 mile radius from center of city.<br />

San Diego, CA San Diego city limits.<br />

San Francisco, CA 100 mile radius from intersection of Market St. & Powell St. – includes Lake Tahoe, NV<br />

San Juan, Puerto Rico 100 mile radius from center of city.<br />

Seattle, WA 100 mile radius from center of city.<br />

Tucson, AZ 150 mile radius from center of city<br />

Washington, DC 100 mile radius from center of city.<br />

Wilmington, NC 100 mile radius from center of city.<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Payment Due Dates<br />

Session Fees<br />

(including edit sessions)<br />

Local Program Use<br />

Wild Spot Use<br />

Cable Use<br />

Internet Use<br />

New Media Use<br />

Due 12 working days after the session.<br />

Due 15 working days after the first use date in each cycle.<br />

Wild Spot <strong>and</strong> Cable upgrades are due 15 working days after the completion of the cycle.<br />

Pax Use Class A Program Use All uses that occur within a single week (Monday – Sunday) are due 15 working days after<br />

the end of the week (Sunday.)<br />

Holding Fees Due on the first date of the fixed cycle.<br />

IMPORTANT! If a Holding Fee is not received in a timely manner, the performer may<br />

be considered released <strong>and</strong> may renegotiate for higher rates.<br />

Late Payment Penalties $3.00 per performer per working day up to a maximum of $75.00. Thereafter, if the union or<br />

performer gives written notice, there is an additional $75.00 fine plus $10.00 per day until the<br />

claim is settled.<br />

Violations<br />

Union Security Violation Hiring a non-union performer without obtaining a Taft-Hartley waiver prior to employment<br />

can subject the signatory to a $320.00 fine for each occurrence.<br />

Preference Violation Hiring a non-professional where the work could have been performed by a union member can<br />

subject the signatory to a $300.00 fine for each occurrence.<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 15


TV Residuals<br />

16<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Principals On Camera Groups Off Camera Groups<br />

On Off 3-5 6-8 9+ 3-5 6-8 9+<br />

Sessions 592.20 443.30 433.55 383.85 317.40 251.15 217.95 177.75<br />

Program Class A<br />

1 st Use 592.20 445.30 433.55 383.85 317.40 251.15 217.95 177.75<br />

2 nd Use 135.80 106.25 125.85 107.75 88.20 68.30 59.35 48.70<br />

3 rd Use 107.75 84.55 98.55 89.30 73.00 63.80 54.60 44.60<br />

Use 4-13 Each 107.75 84.55 93.00 83.75 68.60 58.25 50.85 41.65<br />

Use 14 <strong>and</strong> higher – each use 51.65 38.40 32.10 27.30 22.15 23.25 21.85 18.10<br />

13 Use Guarantee 1,662.40 1,286.20 1,376.05 1,228.95 1,009.50 836.45 727.95 595.55<br />

Use 14-18 Each 101.84 77.35 74.45 65.15 53.21 49.19 44.34 36.55<br />

10-15 Second Commercial (St<strong>and</strong> Alone)<br />

Use 5, 6, 10, 11 ea. 53.88 42.28 46.50 41.88 34.30 29.13 25.43 20.83<br />

Use 15, 16 <strong>and</strong> each 4 th <strong>and</strong> 5 th<br />

additional use 25.83 19.20 16.05 13.65 11.08 11.63 10.93 9.05<br />

Program Class B<br />

Including NY 1,120.50 801.35 713.65 631.05 515.90 262.95 219.20 179.15<br />

Without NY 913.90 634.75 713.65 631.05 515.90 262.95 219.20 179.15<br />

Program Class C<br />

Dealer (6 month cycle)<br />

544.60 363.10 472.00 419.50 343.00 209.15 174.10 142.80<br />

A with NY 2,222.45 1,547.95 1,668.75 1,471.00 1,143.25 682.20 597.45 426.55<br />

A without NY 1,965.50 1,419.55 1,668.75 1,471.00 1,143.25 682.20 597.45 426.55<br />

B with NY 3,417.10 2,325.25 2,537.15 2,236.60 1,740.65 1,039.30 909.60 648.80<br />

B without NY 2,948.30 2,126.05 2,537.15 2,236.60 1,740.65 1,039.30 909.60 648.80<br />

Late Night - Per Network 326.60 245.60 239.15 211.75 175.80 138.55 120.15 98.00<br />

ION TV - Per Use 22.15 16.60 13.80 11.75 9.50 10.05 9.35 7.80<br />

Internet Made-for-Internet (prior to 4/1/2011) Free Bargaining<br />

Made-for-Internet (as of 4/1/2011)<br />

8-week option<br />

1-year option<br />

Move-Over to Internet<br />

8-week option<br />

1-year option<br />

787.65<br />

2,072.70<br />

787.65<br />

2,072.70<br />

592.25<br />

1,558.55<br />

592.25<br />

1,558.25<br />

576.60<br />

1,517.45<br />

576.60<br />

1,517.45<br />

510.50<br />

1,343.50<br />

510.50<br />

1,343.50<br />

422.15<br />

1,110.90<br />

422.15<br />

1,110.90<br />

334.05<br />

879.05<br />

334.05<br />

879.05<br />

289.85<br />

762.85<br />

289.85<br />

762.85<br />

New Media Made-for-New Media (prior to 4/1/2011) Free Bargaining<br />

Made-for-New Media (as of 4/1/2011)<br />

8-week option<br />

1-year option<br />

Move-Over to New Media<br />

8-week option<br />

1-year option<br />

787.65<br />

2,072.70<br />

787.65<br />

2,072.70<br />

Note: Free bargaining applies to editing.<br />

592.25<br />

1,558.55<br />

592.25<br />

1,558.55<br />

576.60<br />

1,517.45<br />

576.60<br />

1,517.45<br />

510.50<br />

1,343.50<br />

510.50<br />

1,343.50<br />

422.15<br />

1,110.90<br />

422.15<br />

1,110.90<br />

334.05<br />

879.05<br />

334.05<br />

879.05<br />

289.85<br />

762.85<br />

289.85<br />

762.85<br />

236.40<br />

622.15<br />

236.40<br />

622.15<br />

236.40<br />

622.15<br />

236.40<br />

622.15


2003 Local Cable Agreement<br />

Number of Subscribers<br />

On a System or Combination<br />

of Systems (Interconnect)<br />

Principals On Camera Groups Off Camera Groups<br />

On Off 3-5 6-8 9+ 3-5 6-8 9+<br />

From To<br />

1 50,000 26.15 17.85 20.45 17.65 14.35 7.30 5.65 4.75<br />

50,001 100,000 52.55 35.90 40.90 35.25 28.70 14.50 11.35 9.50<br />

100,001 150,000 78.70 53.85 61.45 52.90 43.10 21.75 17.00 14.25<br />

150,001 200,000 104.95 71.85 81.85 70.50 57.50 29.25 22.70 19.00<br />

200,001 250,000 131.10 89.75 102.30 88.15 71.85 36.35 28.45 23.85<br />

250,001 500,000 262.40 179.65 204.75 176.30 143.70 72.65 56.80 47.55<br />

500,001 750,000 393.50 269.40 307.00 264.45 215.60 109.00 85.20 71.40<br />

750,001 1,000,000 524.65 359.25 409.40 352.60 287.50 145.40 113.60 95.25<br />

These rates apply to all commercials, regardless of year produced.<br />

The above rates are for commercials scheduled on Local Cable systems with subscribers of 1,000,000 or less. If commercials are<br />

scheduled on systems with more than 1,000,000 subscribers, the national rate will apply.<br />

Foreign Use<br />

Asia/Pacific 1 session fee Japan 1 session fee U.K. 3 session fees<br />

Europe 2 session fees Rest of World 1 session fee Worldwide 8 session fees<br />

Theatrical/<br />

Industrial<br />

Exhibition<br />

Principals On Camera Groups Off Camera Groups<br />

On Off 3-5 6-8 9+ 3-5 6-8 9+<br />

Up to 30<br />

Days Use<br />

Add’l After<br />

592.20 445.30 433.55 383.85 317.40 251.15 217.95 177.75<br />

30th Day 355.33 267.17 260.12 230.30 190.45 150.69 130.77 106.64<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 17


Wild Spot — 13 Week Principals On Camera Groups Off Camera Groups<br />

No Majors<br />

18<br />

On Off 3-5 6-8 9+ 3-5 6-8 9+<br />

1 st Unit 592.20 433.55 433.35 383.85 317.40 251.15 217.95 177.75<br />

2-25 Units Each 20.27 13.87 15.80 13.63 11.13 5.60 4.42 3.68<br />

26-60 Units 7.52 5.90 8.15 6.90 5.72 2.36 1.62 1.48<br />

61-125 Units Each 7.52 5.90 5.90 4.61 3.86 1.43 0.81 0.81<br />

126+ Units Each 7.52 5.90 2.92 2.36 2.06 1.43 0.81 0.81<br />

One Major – NY Only<br />

Base <strong>Rate</strong> 1,163.80 822.20 745.30 662.05 542.45 299.00 247.75 202.85<br />

1-35 Units Each 7.52 5.90 8.15 6.90 5.72 2.36 1.62 1.48<br />

36-100 Units Each 7.52 5.90 5.90 4.61 3.86 1.43 0.81 0.81<br />

101+ Units Each 7.52 5.90 2.92 2.36 2.06 1.43 0.81 0.81<br />

One Major – Chi or LA Only<br />

Base <strong>Rate</strong> 1,014.45 715.45 745.30 662.05 542.45 299.00 247.75 202.85<br />

1-35 Units Each 7.52 5.90 8.15 6.90 5.72 2.36 1.62 1.48<br />

36-100 Units Each 7.52 5.90 5.90 4.61 3.86 1.43 0.81 0.81<br />

101+ Units Each 7.52 5.90 2.92 2.36 2.06 1.43 0.81 0.81<br />

Two Majors<br />

Base <strong>Rate</strong> 1,601.60 1,078.40 1,146.75 948.15 775.20 395.10 318.25 260.55<br />

Each Additional Unit 7.52 5.90 2.92 2.36 2.06 1.43 0.81 0.81<br />

Three Majors<br />

Base <strong>Rate</strong> 1,931.85 1,372.10 1,446.70 1,238.10 1,012.00 476.35 384.15 313.90<br />

Each Additional Unit 7.71 6.04 2.99 2.42 2.11 1.48 0.88 0.88<br />

Weighted Markets<br />

Atlanta .............................................. 6 Denver .............................................. 4 Las Vegas ......................................... 2 Philadelphia ...................................... 8 St. Louis ............................................ 3<br />

Baltimore .......................................... 3 Detroit .............................................. 5 Mexico City ................................... 43 Phoenix ............................................. 5 San Diego ......................................... 3<br />

Birmingham (Ann, Tusc) ................ 2 Gr<strong>and</strong> Rapids................................... 2 Miami................................................. 4 Pittsburgh ......................................... 3 San Francisco................................... 7<br />

Boston .............................................. 6 Greenville/Spart/Ash/ Anderson . 2 Milwaukee ........................................ 2 Portl<strong>and</strong>, OR.................................... 3 Seattle-Tacoma .............................. 5<br />

Charlotte.......................................... 3 Harrisburg/Lanc/Leban/York ........ 2 Minneapolis/St. Paul........................ 4 Puerto Rico (Eng.Lang.Comm) ... 3 Tampa/St. Petersburg ..................... 5<br />

Cincinnati ......................................... 2 Hartford-New Haven .................... 2 Montreal ........................................... 4 Raleigh-Durham ............................ 3 Toronto ............................................ 7<br />

Clevel<strong>and</strong> .......................................... 4 Houston ........................................... 6 Nashville .......................................... 2 Sacramento-Stockton .................... 3 Vancouver BC ................................. 3<br />

Columbus OH ................................ 2 Indianapolis ..................................... 3 Norfolk/Ports/Newport ............. 2 San Antonio ..................................... 2 Washington, DC ............................. 6<br />

Dallas-Ft. Worth........................... 7 Kansas City ...................................... 2 Orl<strong>and</strong>o/Daytona ........................... 4 Salt Lake City .................................. 2 West Palm Beach/Ft. Pierce ......... 2<br />

Non-major or unweighted market are one unit each.<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Spanish Language TV <strong>Commercials</strong><br />

Session fees are at the same rates as st<strong>and</strong>ard <strong>Television</strong> <strong>Commercials</strong><br />

Wild Spot 13-weeks rates are contained in Section 4 — Wild Spot A, No Majors<br />

<strong>Television</strong> Spanish Network Program Fees<br />

On-Camera Principal Performers (inc Solo/Duo) 2,138.60<br />

Groups on-camera 3 to 5 1,565.60<br />

Groups on-camera 6 to 8 1,385.80<br />

Groups on-camera 9 or more 1,146.20<br />

Off-Camera Principal Performers (inc Solo/Duo) 1,608.25<br />

Groups off-camera 3 to 5 908.55<br />

Groups off-camera 6 to 8 787.05<br />

Groups off-camera 9 or more<br />

Combination Wild Spot/Spanish Network Fees<br />

In addition to the Spanish Network Program Fees the following fees are to be paid per Wild Spot Unit.<br />

641.65<br />

On-Camera Principal Performers (inc Solo/Duo) 5.40<br />

Groups on-camera 3 to 5 3.83<br />

Groups on-camera 6 to 8 3.54<br />

Groups on-camera 9 or more 2.75<br />

Off-Camera Principal Performers (inc Solo/Duo) 3.92<br />

Groups off-camera 3 to 5 2.27<br />

Groups off-camera 6 to 8 2.05<br />

Groups off-camera 9 or more<br />

Spanish Language Wild Spot Market Area Weights<br />

1.46<br />

<strong>Television</strong> Market Areas Unit Weight<br />

Albuquerque, NM 3<br />

Atlanta, GA 2<br />

Chicago, IL 9<br />

Dallas-Fort Worth, TX 8<br />

Denver, CO 3<br />

El Centro, CA/Yuma,AZ/Mexicali, Mexico 4<br />

El Paso, TX/Juarez, Mexico 10<br />

Fresno, CA 4<br />

Houston, TX 9<br />

Laredo, TX/Nueva Laredo, Mexico 2<br />

Los Angeles, CA 39<br />

Las Vegas, NV 2<br />

McAllen/Brownsville, TX/Matamoros, Mexico 7<br />

Miami, FL 17<br />

New York, NY 32<br />

Orl<strong>and</strong>o 2<br />

Philadelphia, PA 2<br />

Phoenix, AZ 6<br />

Sacramento, CA 3<br />

San Antonio, TX 5<br />

San Diego, CA/Tijuana, Mexico 11<br />

San Francisco, CA 7<br />

Tampa, FL 2<br />

Washington, D.C.<br />

In the event any station in Puerto Rico is added to the network, a unit value of 17 units will be included.<br />

There are no special rates for Spanish <strong>Radio</strong>.<br />

2<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 19


20<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Section 2<br />

<strong>Television</strong> — Class A <strong>Rate</strong> Tables<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 21


<strong>Television</strong> — Class A <strong>Rate</strong> Tables<br />

22<br />

OC<br />

OC<br />

Accum VO<br />

VO<br />

Accum G3<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

G3<br />

Accum G6<br />

Off Camera Groups<br />

G6<br />

Accum G9<br />

G9<br />

Accum<br />

1 592.20 592.20 445.30 445.30 251.15 251.15 217.95 217.95 177.75 177.75<br />

2 135.80 728.00 106.25 551.55 68.30 319.45 59.35 277.30 48.70 226.45<br />

3 107.75 835.75 84.55 636.10 63.80 383.25 54.60 331.90 44.60 271.05<br />

4 107.75 943.50 84.55 720.65 58.25 441.50 50.85 382.75 41.65 312.70<br />

5 107.75 1,051.25 84.55 805.20 58.25 499.75 50.85 433.60 41.65 354.35<br />

6 107.75 1,159.00 84.55 889.75 58.25 558.00 50.85 484.45 41.65 396.00<br />

7 107.75 1,266.75 84.55 974.30 58.25 616.25 50.85 535.30 41.65 437.65<br />

8 107.75 1,374.50 84.55 1,058.85 58.25 674.50 50.85 586.15 41.65 479.30<br />

9 107.75 1,482.25 84.55 1,143.40 58.25 732.75 50.85 637.00 41.65 520.95<br />

10 107.75 1,590.00 84.55 1,227.95 58.25 791.00 50.85 687.85 41.65 562.60<br />

11 107.75 1,697.75 84.55 1,312.50 58.25 849.25 50.85 738.70 41.65 604.25<br />

12 107.75 1,805.50 84.55 1,397.05 58.25 907.50 50.85 789.55 41.65 645.90<br />

13 107.75 1,913.25 84.55 1,481.60 58.25 965.75 50.85 840.40 41.65 687.55<br />

14 51.65 1,964.90 38.40 1,520.00 23.25 989.00 21.85 862.25 18.10 705.65<br />

15 51.65 2,016.55 38.40 1,558.40 23.25 1,012.25 21.85 884.10 18.10 723.75<br />

16 51.65 2,068.20 38.40 1,596.80 23.25 1,035.50 21.85 905.95 18.10 741.85<br />

17 51.65 2,119.85 38.40 1,635.20 23.25 1,058.75 21.85 927.80 18.10 759.95<br />

18 51.65 2,171.50 38.40 1,673.60 23.25 1,082.00 21.85 949.65 18.10 778.05<br />

19 51.65 2,223.15 38.40 1,712.00 23.25 1,105.25 21.85 971.50 18.10 796.15<br />

20 51.65 2,274.80 38.40 1,750.40 23.25 1,128.50 21.85 993.35 18.10 814.25<br />

21 51.65 2,326.45 38.40 1,788.80 23.25 1,151.75 21.85 1,015.20 18.10 832.35<br />

22 51.65 2,378.10 38.40 1,827.20 23.25 1,175.00 21.85 1,037.05 18.10 850.45<br />

23 51.65 2,429.75 38.40 1,865.60 23.25 1,198.25 21.85 1,058.90 18.10 868.55<br />

24 51.65 2,481.40 38.40 1,904.00 23.25 1,221.50 21.85 1,080.75 18.10 886.65<br />

25 51.65 2,533.05 38.40 1,942.40 23.25 1,244.75 21.85 1,102.60 18.10 904.75<br />

26 51.65 2,584.70 38.40 1,980.80 23.25 1,268.00 21.85 1,124.45 18.10 922.85<br />

27 51.65 2,636.35 38.40 2,019.20 23.25 1,291.25 21.85 1,146.30 18.10 940.95<br />

28 51.65 2,688.00 38.40 2,057.60 23.25 1,314.50 21.85 1,168.15 18.10 959.05<br />

29 51.65 2,739.65 38.40 2,096.00 23.25 1,337.75 21.85 1,190.00 18.10 977.15<br />

30 51.65 2,791.30 38.40 2,134.40 23.25 1,361.00 21.85 1,211.85 18.10 995.25<br />

31 51.65 2,842.95 38.40 2,172.80 23.25 1,384.25 21.85 1,233.70 18.10 1,013.35<br />

32 51.65 2,894.60 38.40 2,211.20 23.25 1,407.50 21.85 1,255.55 18.10 1,031.45<br />

33 51.65 2,946.25 38.40 2,249.60 23.25 1,430.75 21.85 1,277.40 18.10 1,049.55<br />

34 51.65 2,997.90 38.40 2,288.00 23.25 1,454.00 21.85 1,299.25 18.10 1,067.65<br />

35 51.65 3,049.55 38.40 2,326.40 23.25 1,477.25 21.85 1,321.10 18.10 1,085.75<br />

36 51.65 3,101.20 38.40 2,364.80 23.25 1,500.50 21.85 1,342.95 18.10 1,103.85<br />

37 51.65 3,152.85 38.40 2,403.20 23.25 1,523.75 21.85 1,364.80 18.10 1,121.95<br />

38 51.65 3,204.50 38.40 2,441.60 23.25 1,547.00 21.85 1,386.65 18.10 1,140.05<br />

39 51.65 3,256.15 38.40 2,480.00 23.25 1,570.25 21.85 1,408.50 18.10 1,158.15<br />

40 51.65 3,307.80 38.40 2,518.40 23.25 1,593.50 21.85 1,430.35 18.10 1,176.25<br />

41 51.65 3,359.45 38.40 2,556.80 23.25 1,616.75 21.85 1,452.20 18.10 1,194.35<br />

42 51.65 3,411.10 38.40 2,595.20 23.25 1,640.00 21.85 1,474.05 18.10 1,212.45<br />

43 51.65 3,462.75 38.40 2,633.60 23.25 1,663.25 21.85 1,495.90 18.10 1,230.55


<strong>Television</strong> — Class A <strong>Rate</strong> Tables<br />

OC<br />

OC<br />

Accum VO<br />

VO<br />

Accum G3<br />

G3<br />

Accum G6<br />

Off Camera Groups<br />

G6<br />

Accum G9<br />

G9<br />

Accum<br />

44 51.65 3,514.40 38.40 2,672.00 23.25 1,686.50 21.85 1,517.75 18.10 1,248.65<br />

45 51.65 3,566.05 38.40 2,710.40 23.25 1,709.75 21.85 1,539.60 18.10 1,266.75<br />

46 51.65 3,617.70 38.40 2,748.80 23.25 1,733.00 21.85 1,561.45 18.10 1,284.85<br />

47 51.65 3,669.35 38.40 2,787.20 23.25 1,756.25 21.85 1,583.30 18.10 1,302.95<br />

48 51.65 3,721.00 38.40 2,825.60 23.25 1,779.50 21.85 1,605.15 18.10 1,321.05<br />

49 51.65 3,772.65 38.40 2,864.00 23.25 1,802.75 21.85 1,627.00 18.10 1,339.15<br />

50 51.65 3,824.30 38.40 2,902.40 23.25 1,826.00 21.85 1,648.85 18.10 1,357.25<br />

51 51.65 3,875.95 38.40 2,940.80 23.25 1,849.25 21.85 1,670.70 18.10 1,375.35<br />

52 51.65 3,927.60 38.40 2,979.20 23.25 1,872.50 21.85 1,692.55 18.10 1,393.45<br />

53 51.65 3,979.25 38.40 3,017.60 23.25 1,895.75 21.85 1,714.40 18.10 1,411.55<br />

54 51.65 4,030.90 38.40 3,056.00 23.25 1,919.00 21.85 1,736.25 18.10 1,429.65<br />

55 51.65 4,082.55 38.40 3,094.40 23.25 1,942.25 21.85 1,758.10 18.10 1,447.75<br />

56 51.65 4,134.20 38.40 3,132.80 23.25 1,965.50 21.85 1,779.95 18.10 1,465.85<br />

57 51.65 4,185.85 38.40 3,171.20 23.25 1,988.75 21.85 1,801.80 18.10 1,483.95<br />

58 51.65 4,237.50 38.40 3,209.60 23.25 2,012.00 21.85 1,823.65 18.10 1,502.05<br />

59 51.65 4,289.15 38.40 3,248.00 23.25 2,035.25 21.85 1,845.50 18.10 1,520.15<br />

60 51.65 4,340.80 38.40 3,286.40 23.25 2,058.50 21.85 1,867.35 18.10 1,538.25<br />

61 51.65 4,392.45 38.40 3,324.80 23.25 2,081.75 21.85 1,889.20 18.10 1,556.35<br />

62 51.65 4,444.10 38.40 3,363.20 23.25 2,105.00 21.85 1,911.05 18.10 1,574.45<br />

63 51.65 4,495.75 38.40 3,401.60 23.25 2,128.25 21.85 1,932.90 18.10 1,592.55<br />

64 51.65 4,547.40 38.40 3,440.00 23.25 2,151.50 21.85 1,954.75 18.10 1,610.65<br />

65 51.65 4,599.05 38.40 3,478.40 23.25 2,174.75 21.85 1,976.60 18.10 1,628.75<br />

66 51.65 4,650.70 38.40 3,516.80 23.25 2,198.00 21.85 1,998.45 18.10 1,646.85<br />

67 51.65 4,702.35 38.40 3,555.20 23.25 2,221.25 21.85 2,020.30 18.10 1,664.95<br />

68 51.65 4,754.00 38.40 3,593.60 23.25 2,244.50 21.85 2,042.15 18.10 1,683.05<br />

69 51.65 4,805.65 38.40 3,632.00 23.25 2,267.75 21.85 2,064.00 18.10 1,701.15<br />

70 51.65 4,857.30 38.40 3,670.40 23.25 2,291.00 21.85 2,085.85 18.10 1,719.25<br />

71 51.65 4,908.95 38.40 3,708.80 23.25 2,314.25 21.85 2,107.70 18.10 1,737.35<br />

72 51.65 4,960.60 38.40 3,747.20 23.25 2,337.50 21.85 2,129.55 18.10 1,755.45<br />

73 51.65 5,012.25 38.40 3,785.60 23.25 2,360.75 21.85 2,151.40 18.10 1,773.55<br />

74 51.65 5,063.90 38.40 3,824.00 23.25 2,384.00 21.85 2,173.25 18.10 1,791.65<br />

75 51.65 5,115.55 38.40 3,862.40 23.25 2,407.25 21.85 2,195.10 18.10 1,809.75<br />

76 51.65 5,167.20 38.40 3,900.80 23.25 2,430.50 21.85 2,216.95 18.10 1,827.85<br />

77 51.65 5,218.85 38.40 3,939.20 23.25 2,453.75 21.85 2,238.80 18.10 1,845.95<br />

78 51.65 5,270.50 38.40 3,977.60 23.25 2,477.00 21.85 2,260.65 18.10 1,864.05<br />

79 51.65 5,322.15 38.40 4,016.00 23.25 2,500.25 21.85 2,282.50 18.10 1,882.15<br />

80 51.65 5,373.80 38.40 4,054.40 23.25 2,523.50 21.85 2,304.35 18.10 1,900.25<br />

81 51.65 5,425.45 38.40 4,092.80 23.25 2,546.75 21.85 2,326.20 18.10 1,918.35<br />

82 51.65 5,477.10 38.40 4,131.20 23.25 2,570.00 21.85 2,348.05 18.10 1,936.45<br />

83 51.65 5,528.75 38.40 4,169.60 23.25 2,593.25 21.85 2,369.90 18.10 1,954.55<br />

84 51.65 5,580.40 38.40 4,208.00 23.25 2,616.50 21.85 2,391.75 18.10 1,972.65<br />

85 51.65 5,632.05 38.40 4,246.40 23.25 2,639.75 21.85 2,413.60 18.10 1,990.75<br />

86 51.65 5,683.70 38.40 4,284.80 23.25 2,663.00 21.85 2,435.45 18.10 2,008.85<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 23


<strong>Television</strong> — Class A <strong>Rate</strong> Tables<br />

24<br />

OC<br />

OC<br />

Accum VO<br />

VO<br />

Accum G3<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

G3<br />

Accum G6<br />

Off Camera Groups<br />

G6<br />

Accum G9<br />

G9<br />

Accum<br />

87 51.65 5,735.35 38.40 4,323.20 23.25 2,686.25 21.85 2,457.30 18.10 2,026.95<br />

88 51.65 5,787.00 38.40 4,361.60 23.25 2,709.50 21.85 2,479.15 18.10 2,045.05<br />

89 51.65 5,838.65 38.40 4,400.00 23.25 2,732.75 21.85 2,501.00 18.10 2,063.15<br />

90 51.65 5,890.30 38.40 4,438.40 23.25 2,756.00 21.85 2,522.85 18.10 2,081.25<br />

91 51.65 5,941.95 38.40 4,476.80 23.25 2,779.25 21.85 2,544.70 18.10 2,099.35<br />

92 51.65 5,993.60 38.40 4,515.20 23.25 2,802.50 21.85 2,566.55 18.10 2,117.45<br />

93 51.65 6,045.25 38.40 4,553.60 23.25 2,825.75 21.85 2,588.40 18.10 2,135.55<br />

94 51.65 6,096.90 38.40 4,592.00 23.25 2,849.00 21.85 2,610.25 18.10 2,153.65<br />

95 51.65 6,148.55 38.40 4,630.40 23.25 2,872.25 21.85 2,632.10 18.10 2,171.75<br />

96 51.65 6,200.20 38.40 4,668.80 23.25 2,895.50 21.85 2,653.95 18.10 2,189.85<br />

97 51.65 6,251.85 38.40 4,707.20 23.25 2,918.75 21.85 2,675.80 18.10 2,207.95<br />

98 51.65 6,303.50 38.40 4,745.60 23.25 2,942.00 21.85 2,697.65 18.10 2,226.05<br />

99 51.65 6,355.15 38.40 4,784.00 23.25 2,965.25 21.85 2,719.50 18.10 2,244.15<br />

100 51.65 6,406.80 38.40 4,822.40 23.25 2,988.50 21.85 2,741.35 18.10 2,262.25


<strong>Television</strong> — Class A 10/15 <strong>Rate</strong> Tables<br />

OC<br />

OC<br />

Accum VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Off Camera Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

1 592.20 592.20 445.30 445.30 251.15 251.15 217.95 217.95 177.75 177.75<br />

2 135.80 728.00 106.25 551.55 68.30 319.45 59.35 277.30 48.70 226.45<br />

3 107.75 835.75 84.55 636.10 63.80 383.25 54.60 331.90 44.60 271.05<br />

4 107.75 943.50 84.55 720.65 58.25 441.50 50.85 382.75 41.65 312.70<br />

5 53.88 997.38 42.28 762.93 29.13 470.63 25.43 408.18 20.83 333.53<br />

6 53.88 1,051.26 42.28 805.21 29.13 499.76 25.43 433.61 20.83 354.36<br />

7 107.75 1,159.01 84.55 889.76 58.25 558.01 50.85 484.46 41.65 396.01<br />

8 107.75 1,266.76 84.55 974.31 58.25 616.26 50.85 535.31 41.65 437.66<br />

9 107.75 1,374.51 84.55 1,058.86 58.25 674.51 50.85 586.16 41.65 479.31<br />

10 53.88 1,428.39 42.28 1,101.14 29.13 703.64 25.43 611.59 20.83 500.14<br />

11 53.88 1,482.27 42.28 1,143.42 29.13 732.77 25.43 637.02 20.83 520.97<br />

12 107.75 1,590.02 84.55 1,227.97 58.25 791.02 50.85 687.87 41.65 562.62<br />

13 107.75 1,697.77 84.55 1,312.52 58.25 849.27 50.85 738.72 41.65 604.27<br />

14 51.65 1,749.42 38.40 1,350.92 23.25 872.52 21.85 760.57 18.10 622.37<br />

15 25.83 1,775.25 19.20 1,370.12 11.63 884.15 10.93 771.50 9.05 631.42<br />

16 25.83 1,801.08 19.20 1,389.32 11.63 895.78 10.93 782.43 9.05 640.47<br />

17 51.65 1,852.73 38.40 1,427.72 23.25 919.03 21.85 804.28 18.10 658.57<br />

18 51.65 1,904.38 38.40 1,466.12 23.25 942.28 21.85 826.13 18.10 676.67<br />

19 51.65 1,956.03 38.40 1,504.52 23.25 965.53 21.85 847.98 18.10 694.77<br />

20 25.83 1,981.86 19.20 1,523.72 11.63 977.16 10.93 858.91 9.05 703.82<br />

21 25.83 2,007.69 19.20 1,542.92 11.63 988.79 10.93 869.84 9.05 712.87<br />

22 51.65 2,059.34 38.40 1,581.32 23.25 1,012.04 21.85 891.69 18.10 730.97<br />

23 51.65 2,110.99 38.40 1,619.72 23.25 1,035.29 21.85 913.54 18.10 749.07<br />

24 51.65 2,162.64 38.40 1,658.12 23.25 1,058.54 21.85 935.39 18.10 767.17<br />

25 25.83 2,188.47 19.20 1,677.32 11.63 1,070.17 10.93 946.32 9.05 776.22<br />

26 25.83 2,214.30 19.20 1,696.52 11.63 1,081.80 10.93 957.25 9.05 785.27<br />

27 51.65 2,265.95 38.40 1,734.92 23.25 1,105.05 21.85 979.10 18.10 803.37<br />

28 51.65 2,317.60 38.40 1,773.32 23.25 1,128.30 21.85 1,000.95 18.10 821.47<br />

29 51.65 2,369.25 38.40 1,811.72 23.25 1,151.55 21.85 1,022.80 18.10 839.57<br />

30 25.83 2,395.08 19.20 1,830.92 11.63 1,163.18 10.93 1,033.73 9.05 848.62<br />

31 25.83 2,420.91 19.20 1,850.12 11.63 1,174.81 10.93 1,044.66 9.05 857.67<br />

32 51.65 2,472.56 38.40 1,888.52 23.25 1,198.06 21.85 1,066.51 18.10 875.77<br />

33 51.65 2,524.21 38.40 1,926.92 23.25 1,221.31 21.85 1,088.36 18.10 893.87<br />

34 51.65 2,575.86 38.40 1,965.32 23.25 1,244.56 21.85 1,110.21 18.10 911.97<br />

35 25.83 2,601.69 19.20 1,984.52 11.63 1,256.19 10.93 1,121.14 9.05 921.02<br />

36 25.83 2,627.52 19.20 2,003.72 11.63 1,267.82 10.93 1,132.07 9.05 930.07<br />

37 51.65 2,679.17 38.40 2,042.12 23.25 1,291.07 21.85 1,153.92 18.10 948.17<br />

38 51.65 2,730.82 38.40 2,080.52 23.25 1,314.32 21.85 1,175.77 18.10 966.27<br />

39 51.65 2,782.47 38.40 2,118.92 23.25 1,337.57 21.85 1,197.62 18.10 984.37<br />

40 25.83 2,808.30 19.20 2,138.12 11.63 1,349.20 10.93 1,208.55 9.05 993.42<br />

41 25.83 2,834.13 19.20 2,157.32 11.63 1,360.83 10.93 1,219.48 9.05 1,002.47<br />

42 51.65 2,885.78 38.40 2,195.72 23.25 1,384.08 21.85 1,241.33 18.10 1,020.57<br />

43 51.65 2,937.43 38.40 2,234.12 23.25 1,407.33 21.85 1,263.18 18.10 1,038.67<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 25


<strong>Television</strong> — Class A 10/15 <strong>Rate</strong> Tables<br />

26<br />

OC<br />

OC<br />

Accum VO<br />

VO<br />

Accum G3-5<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

G3-5<br />

Accum G6-8<br />

Off Camera Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

44 51.65 2,989.08 38.40 2,272.52 23.25 1,430.58 21.85 1,285.03 18.10 1,056.77<br />

45 25.83 3,014.91 19.20 2,291.72 11.63 1,442.21 10.93 1,295.96 9.05 1,065.82<br />

46 25.83 3,040.74 19.20 2,310.92 11.63 1,453.84 10.93 1,306.89 9.05 1,074.87<br />

47 51.65 3,092.39 38.40 2,349.32 23.25 1,477.09 21.85 1,328.74 18.10 1,092.97<br />

48 51.65 3,144.04 38.40 2,387.72 23.25 1,500.34 21.85 1,350.59 18.10 1,111.07<br />

49 51.65 3,195.69 38.40 2,426.12 23.25 1,523.59 21.85 1,372.44 18.10 1,129.17<br />

50 25.83 3,221.52 19.20 2,445.32 11.63 1,535.22 10.93 1,383.37 9.05 1,138.22<br />

51 25.83 3,247.35 19.20 2,464.52 11.63 1,546.85 10.93 1,394.30 9.05 1,147.27<br />

52 51.65 3,299.00 38.40 2,502.92 23.25 1,570.10 21.85 1,416.15 18.10 1,165.37<br />

53 51.65 3,350.65 38.40 2,541.32 23.25 1,593.35 21.85 1,438.00 18.10 1,183.47<br />

54 51.65 3,402.30 38.40 2,579.72 23.25 1,616.60 21.85 1,459.85 18.10 1,201.57<br />

55 25.83 3,428.13 19.20 2,598.92 11.63 1,628.23 10.93 1,470.78 9.05 1,210.62<br />

56 25.83 3,453.96 19.20 2,618.12 11.63 1,639.86 10.93 1,481.71 9.05 1,219.67<br />

57 51.65 3,505.61 38.40 2,656.52 23.25 1,663.11 21.85 1,503.56 18.10 1,237.77<br />

58 51.65 3,557.26 38.40 2,694.92 23.25 1,686.36 21.85 1,525.41 18.10 1,255.87<br />

59 51.65 3,608.91 38.40 2,733.32 23.25 1,709.61 21.85 1,547.26 18.10 1,273.97<br />

60 25.83 3,634.74 19.20 2,752.52 11.63 1,721.24 10.93 1,558.19 9.05 1,283.02<br />

61 25.83 3,660.57 19.20 2,771.72 11.63 1,732.87 10.93 1,569.12 9.05 1,292.07<br />

62 51.65 3,712.22 38.40 2,810.12 23.25 1,756.12 21.85 1,590.97 18.10 1,310.17<br />

63 51.65 3,763.87 38.40 2,848.52 23.25 1,779.37 21.85 1,612.82 18.10 1,328.27<br />

64 51.65 3,815.52 38.40 2,886.92 23.25 1,802.62 21.85 1,634.67 18.10 1,346.37<br />

65 25.83 3,841.35 19.20 2,906.12 11.63 1,814.25 10.93 1,645.60 9.05 1,355.42<br />

66 25.83 3,867.18 19.20 2,925.32 11.63 1,825.88 10.93 1,656.53 9.05 1,364.47<br />

67 51.65 3,918.83 38.40 2,963.72 23.25 1,849.13 21.85 1,678.38 18.10 1,382.57<br />

68 51.65 3,970.48 38.40 3,002.12 23.25 1,872.38 21.85 1,700.23 18.10 1,400.67<br />

69 51.65 4,022.13 38.40 3,040.52 23.25 1,895.63 21.85 1,722.08 18.10 1,418.77<br />

70 25.83 4,047.96 19.20 3,059.72 11.63 1,907.26 10.93 1,733.01 9.05 1,427.82<br />

71 25.83 4,073.79 19.20 3,078.92 11.63 1,918.89 10.93 1,743.94 9.05 1,436.87<br />

72 51.65 4,125.44 38.40 3,117.32 23.25 1,942.14 21.85 1,765.79 18.10 1,454.97<br />

73 51.65 4,177.09 38.40 3,155.72 23.25 1,965.39 21.85 1,787.64 18.10 1,473.07<br />

74 51.65 4,228.74 38.40 3,194.12 23.25 1,988.64 21.85 1,809.49 18.10 1,491.17<br />

75 25.83 4,254.57 19.20 3,213.32 11.63 2,000.27 10.93 1,820.42 9.05 1,500.22<br />

76 25.83 4,280.40 19.20 3,232.52 11.63 2,011.90 10.93 1,831.35 9.05 1,509.27<br />

77 51.65 4,332.05 38.40 3,270.92 23.25 2,035.15 21.85 1,853.20 18.10 1,527.37<br />

78 51.65 4,383.70 38.40 3,309.32 23.25 2,058.40 21.85 1,875.05 18.10 1,545.47<br />

79 51.65 4,435.35 38.40 3,347.72 23.25 2,081.65 21.85 1,896.90 18.10 1,563.57<br />

80 25.83 4,461.18 19.20 3,366.92 11.63 2,093.28 10.93 1,907.83 9.05 1,572.62<br />

81 25.83 4,487.01 19.20 3,386.12 11.63 2,104.91 10.93 1,918.76 9.05 1,581.67<br />

82 51.65 4,538.66 38.40 3,424.52 23.25 2,128.16 21.85 1,940.61 18.10 1,599.77<br />

83 51.65 4,590.31 38.40 3,462.92 23.25 2,151.41 21.85 1,962.46 18.10 1,617.87<br />

84 51.65 4,641.96 38.40 3,501.32 23.25 2,174.66 21.85 1,984.31 18.10 1,635.97<br />

85 25.83 4,667.79 19.20 3,520.52 11.63 2,186.29 10.93 1,995.24 9.05 1,645.02<br />

86 25.83 4,693.62 19.20 3,539.72 11.63 2,197.92 10.93 2,006.17 9.05 1,654.07


<strong>Television</strong> — Class A 10/15 <strong>Rate</strong> Tables<br />

OC<br />

OC<br />

Accum VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Off Camera Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

87 51.65 4,745.27 38.40 3,578.12 23.25 2,221.17 21.85 2,028.02 18.10 1,672.17<br />

88 51.65 4,796.92 38.40 3,616.52 23.25 2,244.42 21.85 2,049.87 18.10 1,690.27<br />

89 51.65 4,848.57 38.40 3,654.92 23.25 2,267.67 21.85 2,071.72 18.10 1,708.37<br />

90 25.83 4,874.40 19.20 3,674.12 11.63 2,279.30 10.93 2,082.65 9.05 1,717.42<br />

91 25.83 4,900.23 19.20 3,693.32 11.63 2,290.93 10.93 2,093.58 9.05 1,726.47<br />

92 51.65 4,951.88 38.40 3,731.72 23.25 2,314.18 21.85 2,115.43 18.10 1,744.57<br />

93 51.65 5,003.53 38.40 3,770.12 23.25 2,337.43 21.85 2,137.28 18.10 1,762.67<br />

94 51.65 5,055.18 38.40 3,808.52 23.25 2,360.68 21.85 2,159.13 18.10 1,780.77<br />

95 25.83 5,081.01 19.20 3,827.72 11.63 2,372.31 10.93 2,170.06 9.05 1,789.82<br />

96 25.83 5,106.84 19.20 3,846.92 11.63 2,383.94 10.93 2,180.99 9.05 1,798.87<br />

97 51.65 5,158.49 38.40 3,885.32 23.25 2,407.19 21.85 2,202.84 18.10 1,816.97<br />

98 51.65 5,210.14 38.40 3,923.72 23.25 2,430.44 21.85 2,224.69 18.10 1,835.07<br />

99 51.65 5,261.79 38.40 3,962.12 23.25 2,453.69 21.85 2,246.54 18.10 1,853.17<br />

100 25.83 5,287.62 19.20 3,981.32 11.63 2,465.32 10.93 2,257.47 9.05 1,862.22<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 27


28<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Section 3<br />

<strong>Television</strong> — National<br />

Cable <strong>Rate</strong> Tables<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 29


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1: <strong>2009</strong>-2012 Cable Unit Values<br />

For unlisted cable networks or systems, unit weights should be calculated in accordance with Section 35C2. Use of commercials on pay TV<br />

systems is not authorized without specific approval by the union.<br />

30<br />

Cable Network Services* Subscribers <strong>2009</strong> Units<br />

A&E 100,100,000 286<br />

ABC FAMILY CHANNEL 99,100,000 283<br />

AFRICA CHANNEL The) 11,600,000 33<br />

AMERICAN MOVIE CLASSICS (AMC) 96,000,000 274<br />

AMERICAN LIFE 11,800,000 33<br />

AMERICA’S STORE 33,000,000 94<br />

ANIMAL PLANET 98,400,000 281<br />

ANIME NETWORK 40,000,000 114<br />

ARABIC CHANNEL (The) 1,250,000 3<br />

ARIZONA’S NEWS CHANNEL 630,000 1<br />

AZN 12,500,000 35<br />

B MANIA 470,000 1<br />

BANDAMAX 1,215,239 3<br />

BAY NEWS 9 1,000,000 2<br />

BBC AMERICA 66,800,000 190<br />

BBC WORLD NEWS 3,400,000 9<br />

BEAUTY AND FASHION CHANNEL 11,000,000 31<br />

BET 90,000,000 257<br />

BET GOSPEL 2,300,000 6<br />

BET HIP HOP 400,000 1<br />

BET JAZZ 34,000,000 97<br />

BIG TEN NETWORK 43,200,000 123<br />

BIOGRAPHY CHANNEL 54,600,000 156<br />

BLACK FAMILY CHANNEL 15,000,000 42<br />

BLACKBELT TV 8,500,000 24<br />

BLOOMBERG TELEVISION 54,400,000 155<br />

BLUE HIGHWAYS TV 4,200,000 12<br />

BOBVOD (Bollywood On Dem<strong>and</strong>) 6,500,000 18<br />

BOOMERANG 32,300,000 92<br />

BOSTON KIDS AND FAMILY TV 150,000 1<br />

BRAVO 93,000,000 265<br />

BRAVO! (CANADA) 6,100,000 17<br />

BRIDGES TV 5,500,000 15<br />

BROADWAY.COM TELEVISION 1,300,000 3<br />

CANAL 24 HORAS 50,000 1<br />

CANAL SUR 2,400,000 6<br />

CAPITAL NEWS 9 328,000 1<br />

CARACOL TV 1,500,000 4<br />

CAROLINA SPORTS ENTERTAINMENT TV 800,000 2<br />

CARTOON NETWORK 100,600,000 287<br />

CASA CLUB TV 3,250,659 9<br />

CBS : COLLEGE SPORTS NETWORK 31,800,000 90<br />

CENTRAL FLORIDA NEWS 13 760,000 2<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1, cont.<br />

Cable Network Services* Subscribers <strong>2009</strong> Units<br />

CENTROAMERICA TV 1,100,000 3<br />

CHICAGOLAND TELEVISION NEWS 1,800,000 5<br />

CHILLER 36,100,000 103<br />

CHINESE COMMUNICATIONS CHANNEL 1,000,000 2<br />

CHURCH CHANNEL (The) 18,057,995 51<br />

CINE LATINO 25,000 1<br />

CLASSIC ARTS SHOWCASE 60,000,000 171<br />

CLT (Canadian Learning Channel)(Canada) 4,700,000 13<br />

CMT - Country Music TV 91,400,000 261<br />

CMT PURE COUNTRY 19,400,000 55<br />

CN8: THE COMCAST NETWORK 9,014,000 25<br />

CNBC 100,300,000 286<br />

CNBC WORLD NORTH AMERICA 35,600,000 101<br />

CNC COLUMBIA 100,000 1<br />

CNN 100,000,000 285<br />

CNN en ESPANOL 4,100,000 11<br />

CNN HEADLINE NEWS 101,000,000 288<br />

CNN INTERNATIONAL NORTH AMERICA 4,300,000 12<br />

CoLOURS TV 17,000,000 48<br />

COMCAST SPORTSNET CHICAGO 4,700,000 13<br />

COMCAST SPORTSNET MID-ATLANTIC 4,500,000 12<br />

COMCAST SPORTSNET NEW ENGLAND 4,100,000 11<br />

COMCAST SPORTSNET PHILADELPHIA 3,000,000 8<br />

COMCAST SPORTSNET WEST 2,200,000 6<br />

COMEDY CENTRAL 99,700,000 284<br />

CONCERT 8,000,000 22<br />

COUNTY TELEVISION NETWORK SAN DIEGO 708,700 2<br />

COURT TV (See TruTV) - -<br />

COX SPORTS TELEVISION 1,700,000 4<br />

CRN NETWORKS 24,000,000 68<br />

C-SPAN 98,600,000 281<br />

C-SPAN 2 82,100,000 234<br />

C-SPAN 3 13,000,000 37<br />

CSS-COMCAST/CHARTER SPORTS NETWORK<br />

SOUTHEAST<br />

3,900,000 11<br />

CSTV-COLLEGE SPORTS TELEVISION 50,000,000 142<br />

CURRENT TV 57,500,000 164<br />

DE PELICULA 1,215,239 3<br />

DE PELICULA CLASICO 750,000 2<br />

DESTINY CHANNEL 15,000,000 42<br />

DISCOVERY CHANNEL 101,500,000 290<br />

DISCOVERY EN ESPANOL 8,400,000 24<br />

DISCOVERY FAMILIA 1,200,000 3<br />

DISCOVERY HEALTH CHANNEL 79,100,000 226<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 31


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1, cont.<br />

32<br />

Cable Network Services* Subscribers <strong>2009</strong> Units<br />

DISCOVERY HOME CHANNEL (See Planet Green) - -<br />

DISCOVERY KIDS CHANNEL 69,600,000 198<br />

DISCOVERY TIMES CHANNEL(See Investigation Discovery) - -<br />

DISNEY CHANNEL 100,500,000 287<br />

DISNEY XD 79,600,000 227<br />

DIY NETWORK 57,300,000 163<br />

DMX MUSIC 10,200,000 29<br />

DOCU TVE 50,000 1<br />

DoD 5,000,000 14<br />

DREAM NETWORK (The) 10,000,000 28<br />

E! ENTERTAINMENT TELEVISION 97,300,000 278<br />

ECUMENICAL TV 502,100 1<br />

ECUAVISA 1,300,000 3<br />

EMPIRE SPORTS NETWORK 1,600,000 4<br />

ESPN 100,700,000 287<br />

ESPN2 99,400,000 284<br />

ESPN CLASSIC 67,200,000 192<br />

ESPN DEPORTES 4,400,000 12<br />

ESPNews 70,900,000 202<br />

ESPNU 26,300,000 75<br />

EWTN 51,900,000 148<br />

FAMILYLAND TELEVISION NETWORK 29,000,000 82<br />

FAMILYNET 16,000,000 45<br />

FINE LIVING 60,300,000 172<br />

FiOS 1,400,000 4<br />

FIT TV 50,900,000 145<br />

FLIX 37,800,000 108<br />

FLORIDA NEWS CHANNEL 760,000 2<br />

FOOD NETWORK 101,000,000 288<br />

FOX BUSINESS NETWORK 55,200,000 157<br />

FOX COLLEGE SPORTS 41,600,000 118<br />

FOX MOVIE CHANNEL 41,100,000 117<br />

FOX NEWS CHANNEL 98,400,000 281<br />

FOX REALITY 45,800,000 130<br />

FOX SOCCER CHANNEL 35,700,000 102<br />

FOX SPORTS EN ESPANOL 11,300,000 32<br />

FREE SPEECH TV 25,000,000 71<br />

FSN - FOX SPORTS NET 91,400,000 261<br />

FSN ARIZONA 2,800,000 8<br />

FSN BAY AREA 3,600,000 10<br />

FSN CHICAGO 2,800,000 8<br />

FSN DETROIT 2,230,000 6<br />

FSN FLORIDA 5,000,000 14<br />

FSN MIDWEST 4,300,000 12<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1, cont.<br />

Cable Network Services* Subscribers <strong>2009</strong> Units<br />

FSN NEW ENGLAND 3,700,000 10<br />

FSN NEW YORK 6,200,000 17<br />

FSN NORTH 3,000,000 8<br />

FSN NORTHWEST 3,400,000 9<br />

FSN OHIO 4,700,000 13<br />

FSN PITTSBURGH 2,800,000 8<br />

FSN ROCKY MOUNTAIN 2,812,406 8<br />

FSN SOUTH 10,600,000 30<br />

FSN SOUTHWEST 8,100,000 23<br />

FSN WEST 5,800,000 16<br />

FSN WEST 2 4,800,000 13<br />

FUEL TV 42,400,000 121<br />

FUSE 66,800,000 190<br />

FX 98,200,000 280<br />

G4 67,800,000 193<br />

GOL TV 13,600,000 38<br />

GOLDEN EAGLE BROADCASTING 250,000 1<br />

GOLF CHANNEL (The) 84,800,000 242<br />

GOSPEL MUSIC CHANNEL 46,700,000 133<br />

GREAT AMERICAN COUNTRY 61,100,000 174<br />

GSN 71,000,000 202<br />

HALLMARK CHANNEL (The) 88,400,000 252<br />

HALLMARK MOVIE CHANNEL 25,100,000 71<br />

HAVOC TELEVISION 30,000,000 85<br />

HD THEATER 28,300,000 80<br />

HDNet 20,800,000 59<br />

HDNet MOVIES 14,500,000 41<br />

HEALTHY LIVING CHANNEL 11,000,000 31<br />

here! 40,000,000 114<br />

HISTORY CHANNEL 100,300,000 286<br />

HISTORY en ESPANOL 4,800,000 13<br />

HISTORY INTERNATIONAL 56,900,000 162<br />

HOLLYWOOD.COM TELEVISION 19,000,000 54<br />

HOME & GARDEN TELEVISION (HGTV) 100,900,000 288<br />

HOME SHOPPING NETWORK 88,900,000 254<br />

HORSE RACING TV 16,000,000 45<br />

HTV 2,300,000 6<br />

iaTV 8,900,000 25<br />

iN DEMAND 28,000,000 80<br />

INDEPENDENT FILM CHANNEL (IFC) 52,400,000 149<br />

INHD (See Mojo) - -<br />

INSIGHT INTERACTIVE 400,000 1<br />

INSPIRATION NETWORK (INSP) 59,400,000 169<br />

INSPIRATIONAL LIFE TELEVISION (I-Life TV) 10,500,000 30<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 33


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1, cont.<br />

34<br />

Cable Network Services* Subscribers <strong>2009</strong> Units<br />

INVESTIGATION DISCOVERY 59,400,000 169<br />

JCTV 904,759 2<br />

JEWELRY TELEVISION 11,794,565 33<br />

KIDS SPORTS NEWS NETWORK 50,000,000 142<br />

LA FAMILIA COSMOVISION 1,000,000 2<br />

LA FAMILIA NETWORK 300,000 1<br />

LATINOAMERICA TV 1,400,000 4<br />

LIBERTY CHANNEL 622,500 1<br />

LIFETIME MOVIE NETWORK 75,500,000 215<br />

LIFETIME REAL WOMEN 15,300,000 43<br />

LIFETIME TELEVISION 100,900,000 288<br />

LIME 7,000,000 20<br />

LOCOMOTION CHANNEL (The) 1,200,000 3<br />

LOGO 40,300,000 115<br />

MADISON SQUARE GARDEN NETWORK 10,400,000 29<br />

MAS MUSICA TeVe 12,500,000 35<br />

MavTV 10,500,000 30<br />

MBC 24,400,000 69<br />

MEXICANAL 1,600,000 4<br />

MGM HD 7,200,000 20<br />

MICHIGAN GOVERNMENT TELEVISION 1,600,000 4<br />

MILITARY CHANNEL (The) 59,400,000 169<br />

MILITARY HISTORY CHANNEL 12,700,000 36<br />

MLB NETWORK 55,200,000 157<br />

MOJO 6,000,000 17<br />

MOODY BROADCASTING NETWORK 33,064 1<br />

MOVIEOLA 1,035,000 2<br />

MOVIEplex 3,800,000 10<br />

MSNBC 95,900,000 274<br />

MTV 2 79,600,000 227<br />

MTV ESPANOL 15,100,000 43<br />

MTV HITS 32,300,000 92<br />

MTV JAMS 23,900,000 68<br />

MTV MUSIC TELEVISION 100,400,000 286<br />

MTV TRES 19,500,000 55<br />

MuchMoreMusic (Canada) 6,600,000 18<br />

MuchMusic Network (Canada) 7,500,000 21<br />

MUN2 27,100,000 77<br />

MUSIC CHOICE 39,000,000 111<br />

MYSTERY TV 1,400,000 4<br />

NANO TV 7,000,000 20<br />

NATIONAL GEOGRAPHIC CHANNEL 71,700,000 204<br />

NATIONAL GREEK TELEVISION 500,000 1<br />

NATIONAL JEWISH TELEVISION 10,000,000 28<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1, cont.<br />

Cable Network Services* Subscribers <strong>2009</strong> Units<br />

NBA TV 16,000,000 45<br />

NEW ENGLAND CABLE NEWS 3,660,324 10<br />

NEW ENGLAND SPORTS NETWORK 4,000,000 11<br />

NEW YORK 1 NEWS 2,200,000 6<br />

NEWS 10 NOW 560,000 1<br />

NEWS 12 BRONX 250,000 1<br />

NEWS 12 CONNECTICUT 250,000 1<br />

NEWS 12 LONG ISLAND 790,000 2<br />

NEWS 12 NEW JERSEY 1,700,000 4<br />

NEWS 12 WESTCHESTER 250,000 1<br />

NEWS 14 CAROLINA 490,000 1<br />

NEWS 8 AUSTIN 400,000 1<br />

NEWS CHANNEL 8 1,339,500 3<br />

NEWS NOW 53 430,000 1<br />

NFL NETWORK 42,400,000 121<br />

NHL NETWORK 12,600,000 36<br />

NICK AT NITE 101,300,000 289<br />

NICK2 39,000,000 111<br />

NICKELODEON 101,300,000 289<br />

NICKELODEON GAMES & SPORTS 26,000,000 74<br />

NICKTOONS 57,700,000 164<br />

NOGGIN/the N 72,200,000 206<br />

NORTHWEST CABLE NEWS 2,100,000 6<br />

NTV AMERICA 9,598 1<br />

OASIS TV ON DEMAND 360,000 1<br />

OHIO NEWS NETWORK 1,500,000 4<br />

OMNI 6,300,000 18<br />

OUTDOOR CHANNEL (The) 31,800,000 90<br />

OUTDOOR LIFE NETWORK 61,000,000 174<br />

OVATION 35,600,000 101<br />

OXYGEN 76,500,000 218<br />

PALLADIA 28,500,000 81<br />

PBS KIDS SPROUT 50,900,000 145<br />

PENNSYLVANIA CABLE NETWORK 3,300,000 9<br />

PITTSBURGH CABLE NEWS CHANNEL 850,000 2<br />

PLANET GREEN 57,900,000 165<br />

PRISE 2 200,000 1<br />

PUMA TV 2,270,000 6<br />

QUBO 8,000,000 22<br />

QVC 93,000,000 265<br />

REELZ CHANNEL 48,800,000 139<br />

RESORTS AND RESIDENCE TV 11,000,000 31<br />

RETIREMENT LIVING TV 15,100,000 43<br />

RFD-TV 39,000,000 111<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 35


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1, cont.<br />

36<br />

Cable Network Services* Subscribers <strong>2009</strong> Units<br />

RHODE ISLAND NEWS CHANNEL 200,000 1<br />

RITMOSON LATINO 1,215,239 3<br />

SCI-FI CHANNEL 98,000,000 280<br />

SCIENCE CHANNEL (The) 61,200,000 174<br />

SHOP AT HOME NETWORK 54,000,000 154<br />

SHOP NBC 56,000,000 160<br />

SHORT TV 2,500,000 7<br />

Si TV 35,700,000 102<br />

SIX NEWS NOW 200,000 1<br />

SKYVIEW WORLD MEDIA 100,000 1<br />

SLEUTH 52,100,000 148<br />

SMITHSONIAN CHANNEL HD 11,000,000 31<br />

SOAP NET 74,000,000 211<br />

SORPRESA 1,500,000 4<br />

SPACE: THE IMAGINATION CHANNEL (Canada) 5,400,000 15<br />

SPEED CHANNEL 74,600,000 213<br />

SPIKE TV 100,800,000 288<br />

SPORTSMAN CHANNEL (The) 17,800,000 50<br />

STAR! (Canada) 4,700,000 13<br />

STYLE NETWORK (The) 62,900,000 179<br />

SUN SPORTS 6,500,000 18<br />

SUN TV 700,000 2<br />

Sundance Channel 32,600,000 93<br />

SUR MEXICO 1,400,000 4<br />

SUR PERU 1,400,000 4<br />

TBS 101,900,000 291<br />

TELEFE INTERNATIONAL 1,500,000 4<br />

TELEHIT 1,215,239 3<br />

TELEQUEBEC 4,300,000 12<br />

TEMPO 1,700,000 4<br />

TENNIS CHANNEL (The) 26,300,000 75<br />

TEXAS CABLE NEWS 1,500,000 4<br />

TLC-THE LEARNING CHANNEL 100,900,000 288<br />

TNT 101,100,000 288<br />

TOON DISNEY (Re-br<strong>and</strong>ed as DISNEY XD) - -<br />

TRIO 8,000,000 22<br />

TRAVEL CHANNEL (The) 99,100,000 283<br />

truTV 98,300,000 280<br />

TURNER CLASSIC MOVIES 80,100,000 228<br />

TURNER SOUTH 7,200,000 20<br />

TV CHILE 2,300,000 6<br />

TV COLUMBIA 1,800,000 5<br />

TV GUIDE CHANNEL 85,300,000 243<br />

TV GUIDE INTERACTIVE 13,700,000 39<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1, cont.<br />

Cable Network Services* Subscribers <strong>2009</strong> Units<br />

TV LAND 98,400,000 281<br />

TV ONE 51,700,000 147<br />

TVG NETWORK 85,300,000 243<br />

TV TROPOLIS 6,000,000 17<br />

TV VENEZUELA 1,400,000 4<br />

TVE INTERNACIONAL 2,900,000 8<br />

TyC SPORTS INTERNATIONAL CHANNEL 1,100,000 3<br />

UNIVERSAL HD 18,700,000 53<br />

UNIVERSAL SPORTS NETWORK 30,000,000 85<br />

USA NETWORK 101,200,000 289<br />

VERSUS 75,600,000 216<br />

VH1 100,000,000 285<br />

VH1 CLASSIC 58,700,000 167<br />

VH1 COUNTRY (See CMT PURE COUNTRY) - -<br />

VH1 SOUL 31,300,000 89<br />

VHUNO 10,400,000 29<br />

W NETWORK (Canada) 6,000,000 17<br />

WAPA-AMERICA 2,500,000 7<br />

WATER CHANNEL 43,300,000 123<br />

WE: WOMEN’S ENTERTAINMENT 76,500,000 218<br />

WEATHER CHANNEL (The) 101,700,000 290<br />

WEATHERSCAN 23,000,000 65<br />

WEALTH TV 14,000,000 40<br />

WGN 77,100,000 220<br />

WHEELS TV 7,000,000 20<br />

WINE NETWORK INC 8,000,000 22<br />

WISDOM TELEVISION 6,800,000 19<br />

WORD NETWORK (The) 35,000,000 100<br />

WORLD FISHING NETWORK 21,000,000 60<br />

WORSHIP NETWORK (The) 66,000,000 188<br />

YES 1,500,000 4<br />

YESTERDAY USA 3,800,000 10<br />

ZEE TV USA 350,000 1<br />

*Sources: National Cable & Telecommunications Association, Multichannel News, & Various Sources, <strong>2009</strong><br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 37


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1, cont.<br />

38<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Exhibit B-1, cont.<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

Minimum 592.20 445.30 433.55 383.85 317.40 251.15 217.95 177.75<br />

61 592.54 445.30 434.52 383.85 317.60 251.15 217.95 177.99<br />

62 601.18 445.30 440.84 389.32 322.20 254.68 220.16 180.58<br />

63 609.82 445.30 447.16 394.93 326.80 258.32 223.34 183.17<br />

64 618.46 445.30 453.48 400.54 331.40 261.96 226.52 185.76<br />

65 627.10 445.30 459.80 406.15 336.00 265.60 229.70 188.35<br />

66 635.74 445.30 466.12 411.76 340.60 269.24 232.88 190.94<br />

67 644.38 445.30 472.44 417.37 345.20 272.88 236.06 193.53<br />

68 653.02 445.30 478.76 422.98 349.80 276.52 239.24 196.12<br />

69 661.66 445.30 485.08 428.59 354.40 280.16 242.42 198.71<br />

70 670.30 450.96 491.40 434.20 359.00 283.80 245.60 201.30<br />

71 678.94 456.72 497.72 439.81 363.60 287.44 248.78 203.89<br />

72 687.58 462.48 504.04 445.42 368.20 291.08 251.96 206.48<br />

73 696.22 468.24 510.36 451.03 372.80 294.72 255.14 209.07<br />

74 704.86 474.00 516.68 456.64 377.40 298.36 258.32 211.66<br />

75 713.50 479.76 523.00 462.25 382.00 302.00 261.50 214.25<br />

76 722.14 485.52 529.32 467.86 386.60 305.64 264.68 216.84<br />

77 730.78 491.28 535.64 473.47 391.20 309.28 267.86 219.43<br />

78 739.42 497.04 541.96 479.08 395.80 312.92 271.04 222.02<br />

79 748.06 502.80 548.28 484.69 400.40 316.56 274.22 224.61<br />

80 756.70 508.56 554.60 490.30 405.00 320.20 277.40 227.20<br />

81 765.34 514.32 560.92 495.91 409.60 323.84 280.58 229.79<br />

82 773.98 520.08 567.24 501.52 414.20 327.48 283.76 232.38<br />

83 782.62 525.84 573.56 507.13 418.80 331.12 286.94 234.97<br />

84 791.26 531.60 579.88 512.74 423.40 334.76 290.12 237.56<br />

85 799.90 537.36 586.20 518.35 428.00 338.40 293.30 240.15<br />

86 808.54 543.12 592.52 523.96 432.60 342.04 296.48 242.74<br />

87 817.18 548.88 598.84 529.57 437.20 345.68 299.66 245.33<br />

88 825.82 554.64 605.16 535.18 441.80 349.32 302.84 247.92<br />

89 834.46 560.40 611.48 540.79 446.40 352.96 306.02 250.51<br />

90 843.10 566.16 617.80 546.40 451.00 356.60 309.20 253.10<br />

91 851.74 571.92 624.12 552.01 455.60 360.24 312.38 255.69<br />

92 860.38 577.68 630.44 557.62 460.20 363.88 315.56 258.28<br />

93 869.02 583.44 636.76 563.23 464.80 367.52 318.74 260.87<br />

94 877.66 589.20 643.08 568.84 469.40 371.16 321.92 263.46<br />

95 886.30 594.96 649.40 574.45 474.00 374.80 325.10 266.05<br />

96 894.94 600.72 655.72 580.06 478.60 378.44 328.28 268.64<br />

97 903.58 606.48 662.04 585.67 483.20 382.08 331.46 271.23<br />

98 912.22 612.24 668.36 591.28 487.80 385.72 334.64 273.82<br />

99 920.86 618.00 674.68 596.89 492.40 389.36 337.82 276.41<br />

100 929.50 622.88 681.00 602.50 497.00 393.00 341.00 279.00<br />

101 936.84 627.76 686.38 607.24 500.94 396.12 343.70 281.20<br />

102 944.18 632.64 691.76 611.98 504.88 399.24 346.40 283.40<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 39


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

40<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

103 951.52 637.52 697.14 616.72 508.82 402.36 349.10 285.60<br />

104 958.86 642.40 702.52 621.46 512.76 405.48 351.80 287.80<br />

105 966.20 647.28 707.90 626.20 516.70 408.60 354.50 290.00<br />

106 973.54 652.16 713.28 630.94 520.64 411.72 357.20 292.20<br />

107 980.88 657.04 718.66 635.68 524.58 414.84 359.90 294.40<br />

108 988.22 661.92 724.04 640.42 528.52 417.96 362.60 296.60<br />

109 995.56 666.80 729.42 645.16 532.46 421.08 365.30 298.80<br />

110 1,002.90 671.68 734.80 649.90 536.40 424.20 368.00 301.00<br />

111 1,010.24 676.56 740.18 654.64 540.34 427.32 370.70 303.20<br />

112 1,017.58 681.44 745.56 659.38 544.28 430.44 373.40 305.40<br />

113 1,024.92 686.32 750.94 664.12 548.22 433.56 376.10 307.60<br />

114 1,032.26 691.20 756.32 668.86 552.16 436.68 378.80 309.80<br />

115 1,039.60 696.08 761.70 673.60 556.10 439.80 381.50 312.00<br />

116 1,046.94 700.96 767.08 678.34 560.04 442.92 384.20 314.20<br />

117 1,054.28 705.84 772.46 683.08 563.98 446.04 386.90 316.40<br />

118 1,061.62 710.72 777.84 687.82 567.92 449.16 389.60 318.60<br />

119 1,068.96 715.60 783.22 692.56 571.86 452.28 392.30 320.80<br />

120 1,076.30 720.48 788.60 697.30 575.80 455.40 395.00 323.00<br />

121 1,083.64 725.36 793.98 702.04 579.74 458.52 397.70 325.20<br />

122 1,090.98 730.24 799.36 706.78 583.68 461.64 400.40 327.40<br />

123 1,098.32 735.12 804.74 711.52 587.62 464.76 403.10 329.60<br />

124 1,105.66 740.00 810.12 716.26 591.56 467.88 405.80 331.80<br />

125 1,113.00 744.88 815.50 721.00 595.50 471.00 408.50 334.00<br />

126 1,120.34 749.76 820.88 725.74 599.44 474.12 411.20 336.20<br />

127 1,127.68 754.64 826.26 730.48 603.38 477.24 413.90 338.40<br />

128 1,135.02 759.52 831.64 735.22 607.32 480.36 416.60 340.60<br />

129 1,142.36 764.40 837.02 739.96 611.26 483.48 419.30 342.80<br />

130 1,149.70 769.28 842.40 744.70 615.20 486.60 422.00 345.00<br />

131 1,157.04 774.16 847.78 749.44 619.14 489.72 424.70 347.20<br />

132 1,164.38 779.04 853.16 754.18 623.08 492.84 427.40 349.40<br />

133 1,171.72 783.92 858.54 758.92 627.02 495.96 430.10 351.60<br />

134 1,179.06 788.80 863.92 763.66 630.96 499.08 432.80 353.80<br />

135 1,186.40 793.68 869.30 768.40 634.90 502.20 435.50 356.00<br />

136 1,193.74 798.56 874.68 773.14 638.84 505.32 438.20 358.20<br />

137 1,201.08 803.44 880.06 777.88 642.78 508.44 440.90 360.40<br />

138 1,208.42 808.32 885.44 782.62 646.72 511.56 443.60 362.60<br />

139 1,215.76 813.20 890.82 787.36 650.66 514.68 446.30 364.80<br />

140 1,223.10 818.08 896.20 792.10 654.60 517.80 449.00 367.00<br />

141 1,230.44 822.96 901.58 796.84 658.54 520.92 451.70 369.20<br />

142 1,237.78 827.84 906.96 801.58 662.48 524.04 454.40 371.40<br />

143 1,245.12 832.72 912.34 806.32 666.42 527.16 457.10 373.60<br />

144 1,252.46 837.60 917.72 811.06 670.36 530.28 459.80 375.80<br />

145 1,259.80 842.48 923.10 815.80 674.30 533.40 462.50 378.00


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

146 1,267.14 847.36 928.48 820.54 678.24 536.52 465.20 380.20<br />

147 1,274.48 852.24 933.86 825.28 682.18 539.64 467.90 382.40<br />

148 1,281.82 857.12 939.24 830.02 686.12 542.76 470.60 384.60<br />

149 1,289.16 862.00 944.62 834.76 690.06 545.88 473.30 386.80<br />

150 1,296.50 866.02 950.00 839.50 694.00 549.00 476.00 389.00<br />

151 1,302.53 870.04 954.43 843.42 697.25 551.58 478.22 390.81<br />

152 1,308.56 874.06 958.86 847.34 700.50 554.16 480.44 392.62<br />

153 1,314.59 878.08 963.29 851.26 703.75 556.74 482.66 394.43<br />

154 1,320.62 882.10 967.72 855.18 707.00 559.32 484.88 396.24<br />

155 1,326.65 886.12 972.15 859.10 710.25 561.90 487.10 398.05<br />

156 1,332.68 890.14 976.58 863.02 713.50 564.48 489.32 399.86<br />

157 1,338.71 894.16 981.01 866.94 716.75 567.06 491.54 401.67<br />

158 1,344.74 898.18 985.44 870.86 720.00 569.64 493.76 403.48<br />

159 1,350.77 902.20 989.87 874.78 723.25 572.22 495.98 405.29<br />

160 1,356.80 906.22 994.30 878.70 726.50 574.80 498.20 407.10<br />

161 1,362.83 910.24 998.73 882.62 729.75 577.38 500.42 408.91<br />

162 1,368.86 914.26 1,003.16 886.54 733.00 579.96 502.64 410.72<br />

163 1,374.89 918.28 1,007.59 890.46 736.25 582.54 504.86 412.53<br />

164 1,380.92 922.30 1,012.02 894.38 739.50 585.12 507.08 414.34<br />

165 1,386.95 926.32 1,016.45 898.30 742.75 587.70 509.30 416.15<br />

166 1,392.98 930.34 1,020.88 902.22 746.00 590.28 511.52 417.96<br />

167 1,399.01 934.36 1,025.31 906.14 749.25 592.86 513.74 419.77<br />

168 1,405.04 938.38 1,029.74 910.06 752.50 595.44 515.96 421.58<br />

169 1,411.07 942.40 1,034.17 913.98 755.75 598.02 518.18 423.39<br />

170 1,417.10 946.42 1,038.60 917.90 759.00 600.60 520.40 425.20<br />

171 1,423.13 950.44 1,043.03 921.82 762.25 603.18 522.62 427.01<br />

172 1,429.16 954.46 1,047.46 925.74 765.50 605.76 524.84 428.82<br />

173 1,435.19 958.48 1,051.89 929.66 768.75 608.34 527.06 430.63<br />

174 1,441.22 962.50 1,056.32 933.58 772.00 610.92 529.28 432.44<br />

175 1,447.25 966.52 1,060.75 937.50 775.25 613.50 531.50 434.25<br />

176 1,453.28 970.54 1,065.18 941.42 778.50 616.08 533.72 436.06<br />

177 1,459.31 974.56 1,069.61 945.34 781.75 618.66 535.94 437.87<br />

178 1,465.34 978.58 1,074.04 949.26 785.00 621.24 538.16 439.68<br />

179 1,471.37 982.60 1,078.47 953.18 788.25 623.82 540.38 441.49<br />

180 1,477.40 986.62 1,082.90 957.10 791.50 626.40 542.60 443.30<br />

181 1,483.43 990.64 1,087.33 961.02 794.75 628.98 544.82 445.11<br />

182 1,489.46 994.66 1,091.76 964.94 798.00 631.56 547.04 446.92<br />

183 1,495.49 998.68 1,096.19 968.86 801.25 634.14 549.26 448.73<br />

184 1,501.52 1,002.70 1,100.62 972.78 804.50 636.72 551.48 450.54<br />

185 1,507.55 1,006.72 1,105.05 976.70 807.75 639.30 553.70 452.35<br />

186 1,513.58 1,010.74 1,109.48 980.62 811.00 641.88 555.92 454.16<br />

187 1,519.61 1,014.76 1,113.91 984.54 814.25 644.46 558.14 455.97<br />

188 1,525.64 1,018.78 1,118.34 988.46 817.50 647.04 560.36 457.78<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 41


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

42<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

189 1,531.67 1,022.80 1,122.77 992.38 820.75 649.62 562.58 459.59<br />

190 1,537.70 1,026.82 1,127.20 996.30 824.00 652.20 564.80 461.40<br />

191 1,543.73 1,030.84 1,131.63 1,000.22 827.25 654.78 567.02 463.21<br />

192 1,549.76 1,034.86 1,136.06 1,004.14 830.50 657.36 569.24 465.02<br />

193 1,555.79 1,038.88 1,140.49 1,008.06 833.75 659.94 571.46 466.83<br />

194 1,561.82 1,042.90 1,144.92 1,011.98 837.00 662.52 573.68 468.64<br />

195 1,567.85 1,046.92 1,149.35 1,015.90 840.25 665.10 575.90 470.45<br />

196 1,573.88 1,050.94 1,153.78 1,019.82 843.50 667.68 578.12 472.26<br />

197 1,579.91 1,054.96 1,158.21 1,023.74 846.75 670.26 580.34 474.07<br />

198 1,585.94 1,058.98 1,162.64 1,027.66 850.00 672.84 582.56 475.88<br />

199 1,591.97 1,063.00 1,167.07 1,031.58 853.25 675.42 584.78 477.69<br />

200 1,598.00 1,063.00 1,171.50 1,035.50 856.50 678.00 587.00 479.50<br />

210 1,605.10 1,067.70 1,176.80 1,040.20 860.40 681.10 589.70 481.50<br />

220 1,612.20 1,072.40 1,182.10 1,044.90 864.30 684.20 592.40 483.50<br />

230 1,619.30 1,077.10 1,187.40 1,049.60 868.20 687.30 595.10 485.50<br />

240 1,626.40 1,081.80 1,192.70 1,054.30 872.10 690.40 597.80 487.50<br />

250 1,633.50 1,086.50 1,198.00 1,059.00 876.00 693.50 600.50 489.50<br />

260 1,640.60 1,091.20 1,203.30 1,063.70 879.90 696.60 603.20 491.50<br />

270 1,647.70 1,095.90 1,208.60 1,068.40 883.80 699.70 605.90 493.50<br />

280 1,654.80 1,100.60 1,213.90 1,073.10 887.70 702.80 608.60 495.50<br />

290 1,661.90 1,105.30 1,219.20 1,077.80 891.60 705.90 611.30 497.50<br />

300 1,669.00 1,110.00 1,224.50 1,082.50 895.50 709.00 614.00 499.50<br />

310 1,676.10 1,114.70 1,229.80 1,087.20 899.40 712.10 616.70 501.50<br />

320 1,683.20 1,119.40 1,235.10 1,091.90 903.30 715.20 619.40 503.50<br />

330 1,690.30 1,124.10 1,240.40 1,096.60 907.20 718.30 622.10 505.50<br />

340 1,697.40 1,128.80 1,245.70 1,101.30 911.10 721.40 624.80 507.50<br />

350 1,704.50 1,133.50 1,251.00 1,106.00 915.00 724.50 627.50 509.50<br />

360 1,711.60 1,138.20 1,256.30 1,110.70 918.90 727.60 630.20 511.50<br />

370 1,718.70 1,142.90 1,261.60 1,115.40 922.80 730.70 632.90 513.50<br />

380 1,725.80 1,147.60 1,266.90 1,120.10 926.70 733.80 635.60 515.50<br />

390 1,732.90 1,152.30 1,272.20 1,124.80 930.60 736.90 638.30 517.50<br />

400 1,740.00 1,157.00 1,277.50 1,129.50 934.50 740.00 641.00 519.50<br />

410 1,747.10 1,161.70 1,282.80 1,134.20 938.40 743.10 643.70 521.50<br />

420 1,754.20 1,166.40 1,288.10 1,138.90 942.30 746.20 646.40 523.50<br />

430 1,761.30 1,171.10 1,293.40 1,143.60 946.20 749.30 649.10 525.50<br />

440 1,768.40 1,175.80 1,298.70 1,148.30 950.10 752.40 651.80 527.50<br />

450 1,775.50 1,180.50 1,304.00 1,153.00 954.00 755.50 654.50 529.50<br />

460 1,782.60 1,185.20 1,309.30 1,157.70 957.90 758.60 657.20 531.50<br />

470 1,789.70 1,189.90 1,314.60 1,162.40 961.80 761.70 659.90 533.50<br />

480 1,796.80 1,194.60 1,319.90 1,167.10 965.70 764.80 662.60 535.50<br />

490 1,803.90 1,199.30 1,325.20 1,171.80 969.60 767.90 665.30 537.50<br />

500 1,811.00 1,204.00 1,330.50 1,176.50 973.50 771.00 668.00 539.50<br />

510 1,818.10 1,208.70 1,335.80 1,181.20 977.40 774.10 670.70 541.50


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

520 1,825.20 1,213.40 1,341.10 1,185.90 981.30 777.20 673.40 543.50<br />

530 1,832.30 1,218.10 1,346.40 1,190.60 985.20 780.30 676.10 545.50<br />

540 1,839.40 1,222.80 1,351.70 1,195.30 989.10 783.40 678.80 547.50<br />

550 1,846.50 1,227.50 1,357.00 1,200.00 993.00 786.50 681.50 549.50<br />

560 1,853.60 1,232.20 1,362.30 1,204.70 996.90 789.60 684.20 551.50<br />

570 1,860.70 1,236.90 1,367.60 1,209.40 1,000.80 792.70 686.90 553.50<br />

580 1,867.80 1,241.60 1,372.90 1,214.10 1,004.70 795.80 689.60 555.50<br />

590 1,874.90 1,246.30 1,378.20 1,218.80 1,008.60 798.90 692.30 557.50<br />

600 1,882.00 1,251.00 1,383.50 1,223.50 1,012.50 802.00 695.00 559.50<br />

610 1,889.10 1,255.70 1,388.80 1,228.20 1,016.40 805.10 697.70 561.50<br />

620 1,896.20 1,260.40 1,394.10 1,232.90 1,020.30 808.20 700.40 563.50<br />

630 1,903.30 1,265.10 1,399.40 1,237.60 1,024.20 811.30 703.10 565.50<br />

640 1,910.40 1,269.80 1,404.70 1,242.30 1,028.10 814.40 705.80 567.50<br />

650 1,917.50 1,274.50 1,410.00 1,247.00 1,032.00 817.50 708.50 569.50<br />

660 1,924.60 1,279.20 1,415.30 1,251.70 1,035.90 820.60 711.20 571.50<br />

670 1,931.70 1,283.90 1,420.60 1,256.40 1,039.80 823.70 713.90 573.50<br />

680 1,938.80 1,288.60 1,425.90 1,261.10 1,043.70 826.80 716.60 575.50<br />

690 1,945.90 1,293.30 1,431.20 1,265.80 1,047.60 829.90 719.30 577.50<br />

700 1,953.00 1,298.00 1,436.50 1,270.50 1,051.50 833.00 722.00 579.50<br />

710 1,960.10 1,302.70 1,441.80 1,275.20 1,055.40 836.10 724.70 581.50<br />

720 1,967.20 1,307.40 1,447.10 1,279.90 1,059.30 839.20 727.40 583.50<br />

730 1,974.30 1,312.10 1,452.40 1,284.60 1,063.20 842.30 730.10 585.50<br />

740 1,981.40 1,316.80 1,457.70 1,289.30 1,067.10 845.40 732.80 587.50<br />

750 1,988.50 1,321.50 1,463.00 1,294.00 1,071.00 848.50 735.50 589.50<br />

760 1,995.60 1,326.20 1,468.30 1,298.70 1,074.90 851.60 738.20 591.50<br />

770 2,002.70 1,330.90 1,473.60 1,303.40 1,078.80 854.70 740.90 593.50<br />

780 2,009.80 1,335.60 1,478.90 1,308.10 1,082.70 857.80 743.60 595.50<br />

790 2,016.90 1,340.30 1,484.20 1,312.80 1,086.60 860.90 746.30 597.50<br />

800 2,024.00 1,345.00 1,489.50 1,317.50 1,090.50 864.00 749.00 599.50<br />

810 2,031.10 1,349.70 1,494.80 1,322.20 1,094.40 867.10 751.70 601.50<br />

820 2,038.20 1,354.40 1,500.10 1,326.90 1,098.30 870.20 754.40 603.50<br />

830 2,045.30 1,359.10 1,505.40 1,331.60 1,102.20 873.30 757.10 605.50<br />

840 2,052.40 1,363.80 1,510.70 1,336.30 1,106.10 876.40 759.80 607.50<br />

850 2,059.50 1,368.50 1,516.00 1,341.00 1,110.00 879.50 762.50 609.50<br />

860 2,066.60 1,373.20 1,521.30 1,345.70 1,113.90 882.60 765.20 611.50<br />

870 2,073.70 1,377.90 1,526.60 1,350.40 1,117.80 885.70 767.90 613.50<br />

880 2,080.80 1,382.60 1,531.90 1,355.10 1,121.70 888.80 770.60 615.50<br />

890 2,087.90 1,387.30 1,537.20 1,359.80 1,125.60 891.90 773.30 617.50<br />

900 2,095.00 1,392.00 1,542.50 1,364.50 1,129.50 895.00 776.00 619.50<br />

910 2,102.10 1,396.70 1,547.80 1,369.20 1,133.40 898.10 778.70 621.50<br />

920 2,109.20 1,401.40 1,553.10 1,373.90 1,137.30 901.20 781.40 623.50<br />

930 2,116.30 1,406.10 1,558.40 1,378.60 1,141.20 904.30 784.10 625.50<br />

940 2,123.40 1,410.80 1,563.70 1,383.30 1,145.10 907.40 786.80 627.50<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 43


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

44<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

950 2,130.50 1,415.50 1,569.00 1,388.00 1,149.00 910.50 789.50 629.50<br />

960 2,137.60 1,420.20 1,574.30 1,392.70 1,152.90 913.60 792.20 631.50<br />

970 2,144.70 1,424.90 1,579.60 1,397.40 1,156.80 916.70 794.90 633.50<br />

980 2,151.80 1,429.60 1,584.90 1,402.10 1,160.70 919.80 797.60 635.50<br />

990 2,158.90 1,434.30 1,590.20 1,406.80 1,164.60 922.90 800.30 637.50<br />

1000 2,166.00 1,439.00 1,595.50 1,411.50 1,168.50 926.00 803.00 639.50<br />

1010 2,172.70 1,443.60 1,600.40 1,415.80 1,172.10 928.90 805.40 641.50<br />

1020 2,179.40 1,448.20 1,605.30 1,420.10 1,175.70 931.80 807.80 643.50<br />

1030 2,186.10 1,452.80 1,610.20 1,424.40 1,179.30 934.70 810.20 645.50<br />

1040 2,192.80 1,457.40 1,615.10 1,428.70 1,182.90 937.60 812.60 647.50<br />

1050 2,199.50 1,462.00 1,620.00 1,433.00 1,186.50 940.50 815.00 649.50<br />

1060 2,206.20 1,466.60 1,624.90 1,437.30 1,190.10 943.40 817.40 651.50<br />

1070 2,212.90 1,471.20 1,629.80 1,441.60 1,193.70 946.30 819.80 653.50<br />

1080 2,219.60 1,475.80 1,634.70 1,445.90 1,197.30 949.20 822.20 655.50<br />

1090 2,226.30 1,480.40 1,639.60 1,450.20 1,200.90 952.10 824.60 657.50<br />

1100 2,233.00 1,485.00 1,644.50 1,454.50 1,204.50 955.00 827.00 659.50<br />

1110 2,239.70 1,489.60 1,649.40 1,458.80 1,208.10 957.90 829.40 661.50<br />

1120 2,246.40 1,494.20 1,654.30 1,463.10 1,211.70 960.80 831.80 663.50<br />

1130 2,253.10 1,498.80 1,659.20 1,467.40 1,215.30 963.70 834.20 665.50<br />

1140 2,259.80 1,503.40 1,664.10 1,471.70 1,218.90 966.60 836.60 667.50<br />

1150 2,266.50 1,508.00 1,669.00 1,476.00 1,222.50 969.50 839.00 669.50<br />

1160 2,273.20 1,512.60 1,673.90 1,480.30 1,226.10 972.40 841.40 671.50<br />

1170 2,279.90 1,517.20 1,678.80 1,484.60 1,229.70 975.30 843.80 673.50<br />

1180 2,286.60 1,521.80 1,683.70 1,488.90 1,233.30 978.20 846.20 675.50<br />

1190 2,293.30 1,526.40 1,688.60 1,493.20 1,236.90 981.10 848.60 677.50<br />

1200 2,300.00 1,531.00 1,693.50 1,497.50 1,240.50 984.00 851.00 679.50<br />

1210 2,306.70 1,535.60 1,698.40 1,501.80 1,244.10 986.90 853.40 681.50<br />

1220 2,313.40 1,540.20 1,703.30 1,506.10 1,247.70 989.80 855.80 683.50<br />

1230 2,320.10 1,544.80 1,708.20 1,510.40 1,251.30 992.70 858.20 685.50<br />

1240 2,326.80 1,549.40 1,713.10 1,514.70 1,254.90 995.60 860.60 687.50<br />

1250 2,333.50 1,554.00 1,718.00 1,519.00 1,258.50 998.50 863.00 689.50<br />

1260 2,340.20 1,558.60 1,722.90 1,523.30 1,262.10 1,001.40 865.40 691.50<br />

1270 2,346.90 1,563.20 1,727.80 1,527.60 1,265.70 1,004.30 867.80 693.50<br />

1280 2,353.60 1,567.80 1,732.70 1,531.90 1,269.30 1,007.20 870.20 695.50<br />

1290 2,360.30 1,572.40 1,737.60 1,536.20 1,272.90 1,010.10 872.60 697.50<br />

1300 2,367.00 1,577.00 1,742.50 1,540.50 1,276.50 1,013.00 875.00 699.50<br />

1310 2,373.70 1,581.60 1,747.40 1,544.80 1,280.10 1,015.90 877.40 701.50<br />

1320 2,380.40 1,586.20 1,752.30 1,549.10 1,283.70 1,018.80 879.80 703.50<br />

1330 2,387.10 1,590.80 1,757.20 1,553.40 1,287.30 1,021.70 882.20 705.50<br />

1340 2,393.80 1,595.40 1,762.10 1,557.70 1,290.90 1,024.60 884.60 707.50<br />

1350 2,400.50 1,600.00 1,767.00 1,562.00 1,294.50 1,027.50 887.00 709.50<br />

1360 2,407.20 1,604.60 1,771.90 1,566.30 1,298.10 1,030.40 889.40 711.50<br />

1370 2,413.90 1,609.20 1,776.80 1,570.60 1,301.70 1,033.30 891.80 713.50


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

1380 2,420.60 1,613.80 1,781.70 1,574.90 1,305.30 1,036.20 894.20 715.50<br />

1390 2,427.30 1,618.40 1,786.60 1,579.20 1,308.90 1,039.10 896.60 717.50<br />

1400 2,434.00 1,623.00 1,791.50 1,583.50 1,312.50 1,042.00 899.00 719.50<br />

1410 2,440.70 1,627.60 1,796.40 1,587.80 1,316.10 1,044.90 901.40 721.50<br />

1420 2,447.40 1,632.20 1,801.30 1,592.10 1,319.70 1,047.80 903.80 723.50<br />

1430 2,454.10 1,636.80 1,806.20 1,596.40 1,323.30 1,050.70 906.20 725.50<br />

1440 2,460.80 1,641.40 1,811.10 1,600.70 1,326.90 1,053.60 908.60 727.50<br />

1450 2,467.50 1,646.00 1,816.00 1,605.00 1,330.50 1,056.50 911.00 729.50<br />

1460 2,474.20 1,650.60 1,820.90 1,609.30 1,334.10 1,059.40 913.40 731.50<br />

1470 2,480.90 1,655.20 1,825.80 1,613.60 1,337.70 1,062.30 915.80 733.50<br />

1480 2,487.60 1,659.80 1,830.70 1,617.90 1,341.30 1,065.20 918.20 735.50<br />

1490 2,494.30 1,664.40 1,835.60 1,622.20 1,344.90 1,068.10 920.60 737.50<br />

1500 2,501.00 1,669.00 1,840.50 1,626.50 1,348.50 1,071.00 923.00 739.50<br />

1510 2,507.70 1,673.60 1,845.40 1,630.80 1,352.10 1,073.90 925.40 741.50<br />

1520 2,514.40 1,678.20 1,850.30 1,635.10 1,355.70 1,076.80 927.80 743.50<br />

1530 2,521.10 1,682.80 1,855.20 1,639.40 1,359.30 1,079.70 930.20 745.50<br />

1540 2,527.80 1,687.40 1,860.10 1,643.70 1,362.90 1,082.60 932.60 747.50<br />

1550 2,534.50 1,692.00 1,865.00 1,648.00 1,366.50 1,085.50 935.00 749.50<br />

1560 2,541.20 1,696.60 1,869.90 1,652.30 1,370.10 1,088.40 937.40 751.50<br />

1570 2,547.90 1,701.20 1,874.80 1,656.60 1,373.70 1,091.30 939.80 753.50<br />

1580 2,554.60 1,705.80 1,879.70 1,660.90 1,377.30 1,094.20 942.20 755.50<br />

1590 2,561.30 1,710.40 1,884.60 1,665.20 1,380.90 1,097.10 944.60 757.50<br />

1600 2,568.00 1,715.00 1,889.50 1,669.50 1,384.50 1,100.00 947.00 759.50<br />

1610 2,574.70 1,719.60 1,894.40 1,673.80 1,388.10 1,102.90 949.40 761.50<br />

1620 2,581.40 1,724.20 1,899.30 1,678.10 1,391.70 1,105.80 951.80 763.50<br />

1630 2,588.10 1,728.80 1,904.20 1,682.40 1,395.30 1,108.70 954.20 765.50<br />

1640 2,594.80 1,733.40 1,909.10 1,686.70 1,398.90 1,111.60 956.60 767.50<br />

1650 2,601.50 1,738.00 1,914.00 1,691.00 1,402.50 1,114.50 959.00 769.50<br />

1660 2,608.20 1,742.60 1,918.90 1,695.30 1,406.10 1,117.40 961.40 771.50<br />

1670 2,614.90 1,747.20 1,923.80 1,699.60 1,409.70 1,120.30 963.80 773.50<br />

1680 2,621.60 1,751.80 1,928.70 1,703.90 1,413.30 1,123.20 966.20 775.50<br />

1690 2,628.30 1,756.40 1,933.60 1,708.20 1,416.90 1,126.10 968.60 777.50<br />

1700 2,635.00 1,761.00 1,938.50 1,712.50 1,420.50 1,129.00 971.00 779.50<br />

1710 2,641.70 1,765.60 1,943.40 1,716.80 1,424.10 1,131.90 973.40 781.50<br />

1720 2,648.40 1,770.20 1,948.30 1,721.10 1,427.70 1,134.80 975.80 783.50<br />

1730 2,655.10 1,774.80 1,953.20 1,725.40 1,431.30 1,137.70 978.20 785.50<br />

1740 2,661.80 1,779.40 1,958.10 1,729.70 1,434.90 1,140.60 980.60 787.50<br />

1750 2,668.50 1,784.00 1,963.00 1,734.00 1,438.50 1,143.50 983.00 789.50<br />

1760 2,675.20 1,788.60 1,967.90 1,738.30 1,442.10 1,146.40 985.40 791.50<br />

1770 2,681.90 1,793.20 1,972.80 1,742.60 1,445.70 1,149.30 987.80 793.50<br />

1780 2,688.60 1,797.80 1,977.70 1,746.90 1,449.30 1,152.20 990.20 795.50<br />

1790 2,695.30 1,802.40 1,982.60 1,751.20 1,452.90 1,155.10 992.60 797.50<br />

1800 2,702.00 1,807.00 1,987.50 1,755.50 1,456.50 1,158.00 995.00 799.50<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 45


<strong>Television</strong> — National Cable <strong>Rate</strong> Tables<br />

46<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

1810 2,708.70 1,811.60 1,992.40 1,759.80 1,460.10 1,160.90 997.40 801.50<br />

1820 2,715.40 1,816.20 1,997.30 1,764.10 1,463.70 1,163.80 999.80 803.50<br />

1830 2,722.10 1,820.80 2,002.20 1,768.40 1,467.30 1,166.70 1,002.20 805.50<br />

1840 2,728.80 1,825.40 2,007.10 1,772.70 1,470.90 1,169.60 1,004.60 807.50<br />

1850 2,735.50 1,830.00 2,012.00 1,777.00 1,474.50 1,172.50 1,007.00 809.50<br />

1860 2,742.20 1,834.60 2,016.90 1,781.30 1,478.10 1,175.40 1,009.40 811.50<br />

1870 2,748.90 1,839.20 2,021.80 1,785.60 1,481.70 1,178.30 1,011.80 813.50<br />

1880 2,755.60 1,843.80 2,026.70 1,789.90 1,485.30 1,181.20 1,014.20 815.50<br />

1890 2,762.30 1,848.40 2,031.60 1,794.20 1,488.90 1,184.10 1,016.60 817.50<br />

1900 2,769.00 1,853.00 2,036.50 1,798.50 1,492.50 1,187.00 1,019.00 819.50<br />

1910 2,775.70 1,857.60 2,041.40 1,802.80 1,496.10 1,189.90 1,021.40 821.50<br />

1920 2,782.40 1,862.20 2,046.30 1,807.10 1,499.70 1,192.80 1,023.80 823.50<br />

1930 2,789.10 1,866.80 2,051.20 1,811.40 1,503.30 1,195.70 1,026.20 825.50<br />

1940 2,795.80 1,871.40 2,056.10 1,815.70 1,506.90 1,198.60 1,028.60 827.50<br />

1950 2,802.50 1,876.00 2,061.00 1,820.00 1,510.50 1,201.50 1,031.00 829.50<br />

1960 2,809.20 1,880.60 2,065.90 1,824.30 1,514.10 1,204.40 1,033.40 831.50<br />

1970 2,815.90 1,885.20 2,070.80 1,828.60 1,517.70 1,207.30 1,035.80 833.50<br />

1980 2,822.60 1,889.80 2,075.70 1,832.90 1,521.30 1,210.20 1,038.20 835.50<br />

1990 2,829.30 1,894.40 2,080.60 1,837.20 1,524.90 1,213.10 1,040.60 837.50<br />

2000 2,836.00 1,899.00 2,085.50 1,841.50 1,528.50 1,216.00 1,043.00 839.50


Section 4<br />

<strong>Television</strong> — Wild Spot <strong>Rate</strong> Tables<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 47


<strong>Television</strong> — Wild Spot A, No Majors<br />

48<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

1 592.20 445.30 433.55 383.85 317.40 251.15 217.95 177.75<br />

2 612.47 459.17 449.35 397.48 328.53 256.75 222.37 181.43<br />

3 632.74 473.04 465.15 411.11 339.66 262.35 226.79 185.11<br />

4 653.01 486.91 480.95 424.74 350.79 267.95 231.21 188.79<br />

5 673.28 500.78 496.75 438.37 361.92 273.55 235.63 192.47<br />

6 693.55 514.65 512.55 452.00 373.05 279.15 240.05 196.15<br />

7 713.82 528.52 528.35 465.63 384.18 284.75 244.47 199.83<br />

8 734.09 542.39 544.15 479.26 395.31 290.35 248.89 203.51<br />

9 754.36 556.26 559.95 492.89 406.44 295.95 253.31 207.19<br />

10 774.63 570.13 575.75 506.52 417.57 301.55 257.73 210.87<br />

11 794.90 584.00 591.55 520.15 428.70 307.15 262.15 214.55<br />

12 815.17 597.87 607.35 533.78 439.83 312.75 266.57 218.23<br />

13 835.44 611.74 623.15 547.41 450.96 318.35 270.99 221.91<br />

14 855.71 625.61 638.95 561.04 462.09 323.95 275.41 225.59<br />

15 875.98 639.48 654.75 574.67 473.22 329.55 279.83 229.27<br />

16 896.25 653.35 670.55 588.30 484.35 335.15 284.25 232.95<br />

17 916.52 667.22 686.35 601.93 495.48 340.75 288.67 236.63<br />

18 936.79 681.09 702.15 615.56 506.61 346.35 293.09 240.31<br />

19 957.06 694.96 717.95 629.19 517.74 351.95 297.51 243.99<br />

20 977.33 708.83 733.75 642.82 528.87 357.55 301.93 247.67<br />

21 997.60 722.70 749.55 656.45 540.00 363.15 306.35 251.35<br />

22 1,017.87 736.57 765.35 670.08 551.13 368.75 310.77 255.03<br />

23 1,038.14 750.44 781.15 683.71 562.26 374.35 315.19 258.71<br />

24 1,058.41 764.31 796.95 697.34 573.39 379.95 319.61 262.39<br />

25 1,078.68 778.18 812.75 710.97 584.52 385.55 324.03 266.07<br />

26 1,086.20 784.08 820.90 717.87 590.24 387.91 325.65 267.55<br />

27 1,093.72 789.98 829.05 724.77 595.96 390.27 327.27 269.03<br />

28 1,101.24 795.88 837.20 731.67 601.68 392.63 328.89 270.51<br />

29 1,108.76 801.78 845.35 738.57 607.40 394.99 330.51 271.99<br />

30 1,116.28 807.68 853.50 745.47 613.12 397.35 332.13 273.47<br />

31 1,123.80 813.58 861.65 752.37 618.84 399.71 333.75 274.95<br />

32 1,131.32 819.48 869.80 759.27 624.56 402.07 335.37 276.43<br />

33 1,138.84 825.38 877.95 766.17 630.28 404.43 336.99 277.91<br />

34 1,146.36 831.28 886.10 773.07 636.00 406.79 338.61 279.39<br />

35 1,153.88 837.18 894.25 779.97 641.72 409.15 340.23 280.87<br />

36 1,161.40 843.08 902.40 786.87 647.44 411.51 341.85 282.35<br />

37 1,168.92 848.98 910.55 793.77 653.16 413.87 343.47 283.83<br />

38 1,176.44 854.88 918.70 800.67 658.88 416.23 345.09 285.31<br />

39 1,183.96 860.78 926.85 807.57 664.60 418.59 346.71 286.79<br />

40 1,191.48 866.68 935.00 814.47 670.32 420.95 348.33 288.27<br />

41 1,199.00 872.58 943.15 821.37 676.04 423.31 349.95 289.75<br />

42 1,206.52 878.48 951.30 828.27 681.76 425.67 351.57 291.23<br />

43 1,214.04 884.38 959.45 835.17 687.48 428.03 353.19 292.71


<strong>Television</strong> — Wild Spot A, No Majors<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

44 1,221.56 890.28 967.60 842.07 693.20 430.39 354.81 294.19<br />

45 1,229.08 896.18 975.75 848.97 698.92 432.75 356.43 295.67<br />

46 1,236.60 902.08 983.90 855.87 704.64 435.11 358.05 297.15<br />

47 1,244.12 907.98 992.05 862.77 710.36 437.47 359.67 298.63<br />

48 1,251.64 913.88 1,000.20 869.67 716.08 439.83 361.29 300.11<br />

49 1,259.16 919.78 1,008.35 876.57 721.80 442.19 362.91 301.59<br />

50 1,266.68 925.68 1,016.50 883.47 727.52 444.55 364.53 303.07<br />

51 1,274.20 931.58 1,024.65 890.37 733.24 446.91 366.15 304.55<br />

52 1,281.72 937.48 1,032.80 897.27 738.96 449.27 367.77 306.03<br />

53 1,289.24 943.38 1,040.95 904.17 744.68 451.63 369.39 307.51<br />

54 1,296.76 949.28 1,049.10 911.07 750.40 453.99 371.01 308.99<br />

55 1,304.28 955.18 1,057.25 917.97 756.12 456.35 372.63 310.47<br />

56 1,311.80 961.08 1,065.40 924.87 761.84 458.71 374.25 311.95<br />

57 1,319.32 966.98 1,073.55 931.77 767.56 461.07 375.87 313.43<br />

58 1,326.84 972.88 1,081.70 938.67 773.28 463.43 377.49 314.91<br />

59 1,334.36 978.78 1,089.85 945.57 779.00 465.79 379.11 316.39<br />

60 1,341.88 984.68 1,098.00 952.47 784.72 468.15 380.73 317.87<br />

61 1,349.40 990.58 1,103.90 957.08 788.58 469.58 381.54 318.68<br />

62 1,356.92 996.48 1,109.80 961.69 792.44 471.01 382.35 319.49<br />

63 1,364.44 1,002.38 1,115.70 966.30 796.30 472.44 383.16 320.30<br />

64 1,371.96 1,008.28 1,121.60 970.91 800.16 473.87 383.97 321.11<br />

65 1,379.48 1,014.18 1,127.50 975.52 804.02 475.30 384.78 321.92<br />

66 1,387.00 1,020.08 1,133.40 980.13 807.88 476.73 385.59 322.73<br />

67 1,394.52 1,025.98 1,139.30 984.74 811.74 478.16 386.40 323.54<br />

68 1,402.04 1,031.88 1,145.20 989.35 815.60 479.59 387.21 324.35<br />

69 1,409.56 1,037.78 1,151.10 993.96 819.46 481.02 388.02 325.16<br />

70 1,417.08 1,043.68 1,157.00 998.57 823.32 482.45 388.83 325.97<br />

71 1,424.60 1,049.58 1,162.90 1,003.18 827.18 483.88 389.64 326.78<br />

72 1,432.12 1,055.48 1,168.80 1,007.79 831.04 485.31 390.45 327.59<br />

73 1,439.64 1,061.38 1,174.70 1,012.40 834.90 486.74 391.26 328.40<br />

74 1,447.16 1,067.28 1,180.60 1,017.01 838.76 488.17 392.07 329.21<br />

75 1,454.68 1,073.18 1,186.50 1,021.62 842.62 489.60 392.88 330.02<br />

76 1,462.20 1,079.08 1,192.40 1,026.23 846.48 491.03 393.69 330.83<br />

77 1,469.72 1,084.98 1,198.30 1,030.84 850.34 492.46 394.50 331.64<br />

78 1,477.24 1,090.88 1,204.20 1,035.45 854.20 493.89 395.31 332.45<br />

79 1,484.76 1,096.78 1,210.10 1,040.06 858.06 495.32 396.12 333.26<br />

80 1,492.28 1,102.68 1,216.00 1,044.67 861.92 496.75 396.93 334.07<br />

81 1,499.80 1,108.58 1,221.90 1,049.28 865.78 498.18 397.74 334.88<br />

82 1,507.32 1,114.48 1,227.80 1,053.89 869.64 499.61 398.55 335.69<br />

83 1,514.84 1,120.38 1,233.70 1,058.50 873.50 501.04 399.36 336.50<br />

84 1,522.36 1,126.28 1,239.60 1,063.11 877.36 502.47 400.17 337.31<br />

85 1,529.88 1,132.18 1,245.50 1,067.72 881.22 503.90 400.98 338.12<br />

86 1,537.40 1,138.08 1,251.40 1,072.33 885.08 505.33 401.79 338.93<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 49


<strong>Television</strong> — Wild Spot A, No Majors<br />

50<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

87 1,544.92 1,143.98 1,257.30 1,076.94 888.94 506.76 402.60 339.74<br />

88 1,552.44 1,149.88 1,263.20 1,081.55 892.80 508.19 403.41 340.55<br />

89 1,559.96 1,155.78 1,269.10 1,086.16 896.66 509.62 404.22 341.36<br />

90 1,567.48 1,161.68 1,275.00 1,090.77 900.52 511.05 405.03 342.17<br />

91 1,575.00 1,167.58 1,280.90 1,095.38 904.38 512.48 405.84 342.98<br />

92 1,582.52 1,173.48 1,286.80 1,099.99 908.24 513.91 406.65 343.79<br />

93 1,590.04 1,179.38 1,292.70 1,104.60 912.10 515.34 407.46 344.60<br />

94 1,597.56 1,185.28 1,298.60 1,109.21 915.96 516.77 408.27 345.41<br />

95 1,605.08 1,191.18 1,304.50 1,113.82 919.82 518.20 409.08 346.22<br />

96 1,612.60 1,197.08 1,310.40 1,118.43 923.68 519.63 409.89 347.03<br />

97 1,620.12 1,202.98 1,316.30 1,123.04 927.54 521.06 410.70 347.84<br />

98 1,627.64 1,208.88 1,322.20 1,127.65 931.40 522.49 411.51 348.65<br />

99 1,635.16 1,214.78 1,328.10 1,132.26 935.26 523.92 412.32 349.46<br />

100 1,642.68 1,220.68 1,334.00 1,136.87 939.12 525.35 413.13 350.27<br />

101 1,650.20 1,226.58 1,339.90 1,141.48 942.98 526.78 413.94 351.08<br />

102 1,657.72 1,232.48 1,345.80 1,146.09 946.84 528.21 414.75 351.89<br />

103 1,665.24 1,238.38 1,351.70 1,150.70 950.70 529.64 415.56 352.70<br />

104 1,672.76 1,244.28 1,357.60 1,155.31 954.56 531.07 416.37 353.51<br />

105 1,680.28 1,250.18 1,363.50 1,159.92 958.42 532.50 417.18 354.32<br />

106 1,687.80 1,256.08 1,369.40 1,164.53 962.28 533.93 417.99 355.13<br />

107 1,695.32 1,261.98 1,375.30 1,169.14 966.14 535.36 418.80 355.94<br />

108 1,702.84 1,267.88 1,381.20 1,173.75 970.00 536.79 419.61 356.75<br />

109 1,710.36 1,273.78 1,387.10 1,178.36 973.86 538.22 420.42 357.56<br />

110 1,717.88 1,279.68 1,393.00 1,182.97 977.72 539.65 421.23 358.37<br />

111 1,725.40 1,285.58 1,398.90 1,187.58 981.58 541.08 422.04 359.18<br />

112 1,732.92 1,291.48 1,404.80 1,192.19 985.44 542.51 422.85 359.99<br />

113 1,740.44 1,297.38 1,410.70 1,196.80 989.30 543.94 423.66 360.80<br />

114 1,747.96 1,303.28 1,416.60 1,201.41 993.16 545.37 424.47 361.61<br />

115 1,755.48 1,309.18 1,422.50 1,206.02 997.02 546.80 425.28 362.42<br />

116 1,763.00 1,315.08 1,428.40 1,210.63 1,000.88 548.23 426.09 363.23<br />

117 1,770.52 1,320.98 1,434.30 1,215.24 1,004.74 549.66 426.90 364.04<br />

118 1,778.04 1,326.88 1,440.20 1,219.85 1,008.60 551.09 427.71 364.85<br />

119 1,785.56 1,332.78 1,446.10 1,224.46 1,012.46 552.52 428.52 365.66<br />

120 1,793.08 1,338.68 1,452.00 1,229.07 1,016.32 553.95 429.33 366.47<br />

121 1,800.60 1,344.58 1,457.90 1,233.68 1,020.18 555.38 430.14 367.28<br />

122 1,808.12 1,350.48 1,463.80 1,238.29 1,024.04 556.81 430.95 368.09<br />

123 1,815.64 1,356.38 1,469.70 1,242.90 1,027.90 558.24 431.76 368.90<br />

124 1,823.16 1,362.28 1,475.60 1,247.51 1,031.76 559.67 432.57 369.71<br />

125 1,830.68 1,368.18 1,481.50 1,252.12 1,035.62 561.10 433.38 370.52<br />

126 1,838.20 1,374.08 1,484.42 1,254.48 1,037.68 562.53 434.19 371.33<br />

127 1,845.72 1,379.98 1,487.34 1,256.84 1,039.74 563.96 435.00 372.14<br />

128 1,853.24 1,385.88 1,490.26 1,259.20 1,041.80 565.39 435.81 372.95<br />

129 1,860.76 1,391.78 1,493.18 1,261.56 1,043.86 566.82 436.62 373.76


<strong>Television</strong> — Wild Spot A, No Majors<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

130 1,868.28 1,397.68 1,496.10 1,263.92 1,045.92 568.25 437.43 374.57<br />

131 1,875.80 1,403.58 1,499.02 1,266.28 1,047.98 569.68 438.24 375.38<br />

132 1,883.32 1,409.48 1,501.94 1,268.64 1,050.04 571.11 439.05 376.19<br />

133 1,890.84 1,415.38 1,504.86 1,271.00 1,052.10 572.54 439.86 377.00<br />

134 1,898.36 1,421.28 1,507.78 1,273.36 1,054.16 573.97 440.67 377.81<br />

135 1,905.88 1,427.18 1,510.70 1,275.72 1,056.22 575.40 441.48 378.62<br />

136 1,913.40 1,433.08 1,513.62 1,278.08 1,058.28 576.83 442.29 379.43<br />

137 1,920.92 1,438.98 1,516.54 1,280.44 1,060.34 578.26 443.10 380.24<br />

138 1,928.44 1,444.88 1,519.46 1,282.80 1,062.40 579.69 443.91 381.05<br />

139 1,935.96 1,450.78 1,522.38 1,285.16 1,064.46 581.12 444.72 381.86<br />

140 1,943.48 1,456.68 1,525.30 1,287.52 1,066.52 582.55 445.53 382.67<br />

141 1,951.00 1,462.58 1,528.22 1,289.88 1,068.58 583.98 446.34 383.48<br />

142 1,958.52 1,468.48 1,531.14 1,292.24 1,070.64 585.41 447.15 384.29<br />

143 1,966.04 1,474.38 1,534.06 1,294.60 1,072.70 586.84 447.96 385.10<br />

144 1,973.56 1,480.28 1,536.98 1,296.96 1,074.76 588.27 448.77 385.91<br />

145 1,981.08 1,486.18 1,539.90 1,299.32 1,076.82 589.70 449.58 386.72<br />

146 1,988.60 1,492.08 1,542.82 1,301.68 1,078.88 591.13 450.39 387.53<br />

147 1,996.12 1,497.98 1,545.74 1,304.04 1,080.94 592.56 451.20 388.34<br />

148 2,003.64 1,503.88 1,548.66 1,306.40 1,083.00 593.99 452.01 389.15<br />

149 2,011.16 1,509.78 1,551.58 1,308.76 1,085.06 595.42 452.82 389.96<br />

150 2,018.68 1,515.68 1,554.50 1,311.12 1,087.12 596.85 453.63 390.77<br />

151 2,026.20 1,521.58 1,557.42 1,313.48 1,089.18 598.28 454.44 391.58<br />

152 2,033.72 1,527.48 1,560.34 1,315.84 1,091.24 599.71 455.25 392.39<br />

153 2,041.24 1,533.38 1,563.26 1,318.20 1,093.30 601.14 456.06 393.20<br />

154 2,048.76 1,539.28 1,566.18 1,320.56 1,095.36 602.57 456.87 394.01<br />

155 2,056.28 1,545.18 1,569.10 1,322.92 1,097.42 604.00 457.68 394.82<br />

156 2,063.80 1,551.08 1,572.02 1,325.28 1,099.48 605.43 458.49 395.63<br />

157 2,071.32 1,556.98 1,574.94 1,327.64 1,101.54 606.86 459.30 396.44<br />

158 2,078.84 1,562.88 1,577.86 1,330.00 1,103.60 608.29 460.11 397.25<br />

159 2,086.36 1,568.78 1,580.78 1,332.36 1,105.66 609.72 460.92 398.06<br />

160 2,093.88 1,574.68 1,583.70 1,334.72 1,107.72 611.15 461.73 398.87<br />

161 2,101.40 1,580.58 1,586.62 1,337.08 1,109.78 612.58 462.54 399.68<br />

162 2,108.92 1,586.48 1,589.54 1,339.44 1,111.84 614.01 463.35 400.49<br />

163 2,116.44 1,592.38 1,592.46 1,341.80 1,113.90 615.44 464.16 401.30<br />

164 2,123.96 1,598.28 1,595.38 1,344.16 1,115.96 616.87 464.97 402.11<br />

165 2,131.48 1,604.18 1,598.30 1,346.52 1,118.02 618.30 465.78 402.92<br />

166 2,139.00 1,610.08 1,601.22 1,348.88 1,120.08 619.73 466.59 403.73<br />

167 2,146.52 1,615.98 1,604.14 1,351.24 1,122.14 621.16 467.40 404.54<br />

168 2,154.04 1,621.88 1,607.06 1,353.60 1,124.20 622.59 468.21 405.35<br />

169 2,161.56 1,627.78 1,609.98 1,355.96 1,126.26 624.02 469.02 406.16<br />

170 2,169.08 1,633.68 1,612.90 1,358.32 1,128.32 625.45 469.83 406.97<br />

171 2,176.60 1,639.58 1,615.82 1,360.68 1,130.38 626.88 470.64 407.78<br />

172 2,184.12 1,645.48 1,618.74 1,363.04 1,132.44 628.31 471.45 408.59<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 51


<strong>Television</strong> — Wild Spot A, No Majors<br />

52<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

173 2,191.64 1,651.38 1,621.66 1,365.40 1,134.50 629.74 472.26 409.40<br />

174 2,199.16 1,657.28 1,624.58 1,367.76 1,136.56 631.17 473.07 410.21<br />

175 2,206.68 1,663.18 1,627.50 1,370.12 1,138.62 632.60 473.88 411.02<br />

176 2,214.20 1,669.08 1,630.42 1,372.48 1,140.68 634.03 474.69 411.83<br />

177 2,221.72 1,674.98 1,633.34 1,374.84 1,142.74 635.46 475.50 412.64<br />

178 2,229.24 1,680.88 1,636.26 1,377.20 1,144.80 636.89 476.31 413.45<br />

179 2,236.76 1,686.78 1,639.18 1,379.56 1,146.86 638.32 477.12 414.26<br />

180 2,244.28 1,692.68 1,642.10 1,381.92 1,148.92 639.75 477.93 415.07<br />

181 2,251.80 1,698.58 1,645.02 1,384.28 1,150.98 641.18 478.74 415.88<br />

182 2,259.32 1,704.48 1,647.94 1,386.64 1,153.04 642.61 479.55 416.69<br />

183 2,266.84 1,710.38 1,650.86 1,389.00 1,155.10 644.04 480.36 417.50<br />

184 2,274.36 1,716.28 1,653.78 1,391.36 1,157.16 645.47 481.17 418.31<br />

185 2,281.88 1,722.18 1,656.70 1,393.72 1,159.22 646.90 481.98 419.12<br />

186 2,289.40 1,728.08 1,659.62 1,396.08 1,161.28 648.33 482.79 419.93<br />

187 2,296.92 1,733.98 1,662.54 1,398.44 1,163.34 649.76 483.60 420.74<br />

188 2,304.44 1,739.88 1,665.46 1,400.80 1,165.40 651.19 484.41 421.55<br />

189 2,311.96 1,745.78 1,668.38 1,403.16 1,167.46 652.62 485.22 422.36<br />

190 2,319.48 1,751.68 1,671.30 1,405.52 1,169.52 654.05 486.03 423.17<br />

191 2,327.00 1,757.58 1,674.22 1,407.88 1,171.58 655.48 486.84 423.98<br />

192 2,334.52 1,763.48 1,677.14 1,410.24 1,173.64 656.91 487.65 424.79<br />

193 2,342.04 1,769.38 1,680.06 1,412.60 1,175.70 658.34 488.46 425.60<br />

194 2,349.56 1,775.28 1,682.98 1,414.96 1,177.76 659.77 489.27 426.41<br />

195 2,357.08 1,781.18 1,685.90 1,417.32 1,179.82 661.20 490.08 427.22<br />

196 2,364.60 1,787.08 1,688.82 1,419.68 1,181.88 662.63 490.89 428.03<br />

197 2,372.12 1,792.98 1,691.74 1,422.04 1,183.94 664.06 491.70 428.84<br />

198 2,379.64 1,798.88 1,694.66 1,424.40 1,186.00 665.49 492.51 429.65<br />

199 2,387.16 1,804.78 1,697.58 1,426.76 1,188.06 666.92 493.32 430.46<br />

200 2,394.68 1,810.68 1,700.50 1,429.12 1,190.12 668.35 494.13 431.27


<strong>Television</strong> — Wild Spot B, New York<br />

1,163.80 822.20 745.30 662.05 542.45 299.00 247.75 202.85<br />

1,171.32 828.10 753.45 668.95 548.17 301.36 249.37 204.33<br />

1,178.84 834.00 761.60 675.85 553.89 303.72 250.99 205.81<br />

1,186.36 839.90 769.75 682.75 559.61 306.08 252.61 207.29<br />

1,193.88 845.80 777.90 689.65 565.33 308.44 254.23 208.77<br />

1,201.40 851.70 786.05 696.55 571.05 310.80 255.85 210.25<br />

1,208.92 857.60 794.20 703.45 576.77 313.16 257.47 211.73<br />

1,216.44 863.50 802.35 710.35 582.49 315.52 259.09 213.21<br />

1,223.96 869.40 810.50 717.25 588.21 317.88 260.71 214.69<br />

1,231.48 875.30 818.65 724.15 593.93 320.24 262.33 216.17<br />

1,239.00 881.20 826.80 731.05 599.65 322.60 263.95 217.65<br />

1,246.52 887.10 834.95 737.95 605.37 324.96 265.57 219.13<br />

1,254.04 893.00 843.10 744.85 611.09 327.32 267.19 220.61<br />

1,261.56 898.90 851.25 751.75 616.81 329.68 268.81 222.09<br />

1,269.08 904.80 859.40 758.65 622.53 332.04 270.43 223.57<br />

1,276.60 910.70 867.55 765.55 628.25 334.40 272.05 225.05<br />

1,284.12 916.60 875.70 772.45 633.97 336.76 273.67 226.53<br />

1,291.64 922.50 883.85 779.35 639.69 339.12 275.29 228.01<br />

1,299.16 928.40 892.00 786.25 645.41 341.48 276.91 229.49<br />

1,306.68 934.30 900.15 793.15 651.13 343.84 278.53 230.97<br />

1,314.20 940.20 908.30 800.05 656.85 346.20 280.15 232.45<br />

1,321.72 946.10 916.45 806.95 662.57 348.56 281.77 233.93<br />

1,329.24 952.00 924.60 813.85 668.29 350.92 283.39 235.41<br />

1,336.76 957.90 932.75 820.75 674.01 353.28 285.01 236.89<br />

1,344.28 963.80 940.90 827.65 679.73 355.64 286.63 238.37<br />

1,351.80 969.70 949.05 834.55 685.45 358.00 288.25 239.85<br />

1,359.32 975.60 957.20 841.45 691.17 360.36 289.87 241.33<br />

1,366.84 981.50 965.35 848.35 696.89 362.72 291.49 242.81<br />

1,374.36 987.40 973.50 855.25 702.61 365.08 293.11 244.29<br />

1,381.88 993.30 981.65 862.15 708.33 367.44 294.73 245.77<br />

1,389.40 999.20 989.80 869.05 714.05 369.80 296.35 247.25<br />

1,396.92 1,005.10 997.95 875.95 719.77 372.16 297.97 248.73<br />

1,404.44 1,011.00 1,006.10 882.85 725.49 374.52 299.59 250.21<br />

1,411.96 1,016.90 1,014.25 889.75 731.21 376.88 301.21 251.69<br />

1,419.48 1,022.80 1,022.40 896.65 736.93 379.24 302.83 253.17<br />

1,427.00 1,028.70 1,030.55 903.55 742.65 381.60 304.45 254.65<br />

1,434.52 1,034.60 1,036.45 908.16 746.51 383.03 305.26 255.46<br />

1,442.04 1,040.50 1,042.35 912.77 750.37 384.46 306.07 256.27<br />

1,449.56 1,046.40 1,048.25 917.38 754.23 385.89 306.88 257.08<br />

1,457.08 1,052.30 1,054.15 921.99 758.09 387.32 307.69 257.89<br />

1,464.60 1,058.20 1,060.05 926.60 761.95 388.75 308.50 258.70<br />

1,472.12 1,064.10 1,065.95 931.21 765.81 390.18 309.31 259.51<br />

1,479.64 1,070.00 1,071.85 935.82 769.67 391.61 310.12 260.32<br />

1,487.16 1,075.90 1,077.75 940.43 773.53 393.04 310.93 261.13<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 53


<strong>Television</strong> — Wild Spot B, New York<br />

54<br />

1,494.68 1,081.80 1,083.65 945.04 777.39 394.47 311.74 261.94<br />

1,502.20 1,087.70 1,089.55 949.65 781.25 395.90 312.55 262.75<br />

1,509.72 1,093.60 1,095.45 954.26 785.11 397.33 313.36 263.56<br />

1,517.24 1,099.50 1,101.35 958.87 788.97 398.76 314.17 264.37<br />

1,524.76 1,105.40 1,107.25 963.48 792.83 400.19 314.98 265.18<br />

1,532.28 1,111.30 1,113.15 968.09 796.69 401.62 315.79 265.99<br />

1,539.80 1,117.20 1,119.05 972.70 800.55 403.05 316.60 266.80<br />

1,547.32 1,123.10 1,124.95 977.31 804.41 404.48 317.41 267.61<br />

1,554.84 1,129.00 1,130.85 981.92 808.27 405.91 318.22 268.42<br />

1,562.36 1,134.90 1,136.75 986.53 812.13 407.34 319.03 269.23<br />

1,569.88 1,140.80 1,142.65 991.14 815.99 408.77 319.84 270.04<br />

1,577.40 1,146.70 1,148.55 995.75 819.85 410.20 320.65 270.85<br />

1,584.92 1,152.60 1,154.45 1,000.36 823.71 411.63 321.46 271.66<br />

1,592.44 1,158.50 1,160.35 1,004.97 827.57 413.06 322.27 272.47<br />

1,599.96 1,164.40 1,166.25 1,009.58 831.43 414.49 323.08 273.28<br />

1,607.48 1,170.30 1,172.15 1,014.19 835.29 415.92 323.89 274.09<br />

1,615.00 1,176.20 1,178.05 1,018.80 839.15 417.35 324.70 274.90<br />

1,622.52 1,182.10 1,183.95 1,023.41 843.01 418.78 325.51 275.71<br />

1,630.04 1,188.00 1,189.85 1,028.02 846.87 420.21 326.32 276.52<br />

1,637.56 1,193.90 1,195.75 1,032.63 850.73 421.64 327.13 277.33<br />

1,645.08 1,199.80 1,201.65 1,037.24 854.59 423.07 327.94 278.14<br />

1,652.60 1,205.70 1,207.55 1,041.85 858.45 424.50 328.75 278.95<br />

1,660.12 1,211.60 1,213.45 1,046.46 862.31 425.93 329.56 279.76<br />

1,667.64 1,217.50 1,219.35 1,051.07 866.17 427.36 330.37 280.57<br />

1,675.16 1,223.40 1,225.25 1,055.68 870.03 428.79 331.18 281.38<br />

1,682.68 1,229.30 1,231.15 1,060.29 873.89 430.22 331.99 282.19<br />

1,690.20 1,235.20 1,237.05 1,064.90 877.75 431.65 332.80 283.00<br />

1,697.72 1,241.10 1,242.95 1,069.51 881.61 433.08 333.61 283.81<br />

1,705.24 1,247.00 1,248.85 1,074.12 885.47 434.51 334.42 284.62<br />

1,712.76 1,252.90 1,254.75 1,078.73 889.33 435.94 335.23 285.43<br />

1,720.28 1,258.80 1,260.65 1,083.34 893.19 437.37 336.04 286.24<br />

1,727.80 1,264.70 1,266.55 1,087.95 897.05 438.80 336.85 287.05<br />

1,735.32 1,270.60 1,272.45 1,092.56 900.91 440.23 337.66 287.86<br />

1,742.84 1,276.50 1,278.35 1,097.17 904.77 441.66 338.47 288.67<br />

1,750.36 1,282.40 1,284.25 1,101.78 908.63 443.09 339.28 289.48<br />

1,757.88 1,288.30 1,290.15 1,106.39 912.49 444.52 340.09 290.29<br />

1,765.40 1,294.20 1,296.05 1,111.00 916.35 445.95 340.90 291.10<br />

1,772.92 1,300.10 1,301.95 1,115.61 920.21 447.38 341.71 291.91<br />

1,780.44 1,306.00 1,307.85 1,120.22 924.07 448.81 342.52 292.72<br />

1,787.96 1,311.90 1,313.75 1,124.83 927.93 450.24 343.33 293.53<br />

1,795.48 1,317.80 1,319.65 1,129.44 931.79 451.67 344.14 294.34<br />

1,803.00 1,323.70 1,325.55 1,134.05 935.65 453.10 344.95 295.15<br />

1,810.52 1,329.60 1,331.45 1,138.66 939.51 454.53 345.76 295.96<br />

1,818.04 1,335.50 1,337.35 1,143.27 943.37 455.96 346.57 296.77<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>Television</strong> — Wild Spot B, New York<br />

1,825.56 1,341.40 1,343.25 1,147.88 947.23 457.39 347.38 297.58<br />

1,833.08 1,347.30 1,349.15 1,152.49 951.09 458.82 348.19 298.39<br />

1,840.60 1,353.20 1,355.05 1,157.10 954.95 460.25 349.00 299.20<br />

1,848.12 1,359.10 1,360.95 1,161.71 958.81 461.68 349.81 300.01<br />

1,855.64 1,365.00 1,366.85 1,166.32 962.67 463.11 350.62 300.82<br />

1,863.16 1,370.90 1,372.75 1,170.93 966.53 464.54 351.43 301.63<br />

1,870.68 1,376.80 1,378.65 1,175.54 970.39 465.97 352.24 302.44<br />

1,878.20 1,382.70 1,384.55 1,180.15 974.25 467.40 353.05 303.25<br />

1,885.72 1,388.60 1,390.45 1,184.76 978.11 468.83 353.86 304.06<br />

1,893.24 1,394.50 1,396.35 1,189.37 981.97 470.26 354.67 304.87<br />

1,900.76 1,400.40 1,402.25 1,193.98 985.83 471.69 355.48 305.68<br />

1,908.28 1,406.30 1,408.15 1,198.59 989.69 473.12 356.29 306.49<br />

1,915.80 1,412.20 1,414.05 1,203.20 993.55 474.55 357.10 307.30<br />

1,923.32 1,418.10 1,416.97 1,205.56 995.61 475.98 357.91 308.11<br />

1,930.84 1,424.00 1,419.89 1,207.92 997.67 477.41 358.72 308.92<br />

1,938.36 1,429.90 1,422.81 1,210.28 999.73 478.84 359.53 309.73<br />

1,945.88 1,435.80 1,425.73 1,212.64 1,001.79 480.27 360.34 310.54<br />

1,953.40 1,441.70 1,428.65 1,215.00 1,003.85 481.70 361.15 311.35<br />

1,960.92 1,447.60 1,431.57 1,217.36 1,005.91 483.13 361.96 312.16<br />

1,968.44 1,453.50 1,434.49 1,219.72 1,007.97 484.56 362.77 312.97<br />

1,975.96 1,459.40 1,437.41 1,222.08 1,010.03 485.99 363.58 313.78<br />

1,983.48 1,465.30 1,440.33 1,224.44 1,012.09 487.42 364.39 314.59<br />

1,991.00 1,471.20 1,443.25 1,226.80 1,014.15 488.85 365.20 315.40<br />

1,998.52 1,477.10 1,446.17 1,229.16 1,016.21 490.28 366.01 316.21<br />

2,006.04 1,483.00 1,449.09 1,231.52 1,018.27 491.71 366.82 317.02<br />

2,013.56 1,488.90 1,452.01 1,233.88 1,020.33 493.14 367.63 317.83<br />

2,021.08 1,494.80 1,454.93 1,236.24 1,022.39 494.57 368.44 318.64<br />

2,028.60 1,500.70 1,457.85 1,238.60 1,024.45 496.00 369.25 319.45<br />

2,036.12 1,506.60 1,460.77 1,240.96 1,026.51 497.43 370.06 320.26<br />

2,043.64 1,512.50 1,463.69 1,243.32 1,028.57 498.86 370.87 321.07<br />

2,051.16 1,518.40 1,466.61 1,245.68 1,030.63 500.29 371.68 321.88<br />

2,058.68 1,524.30 1,469.53 1,248.04 1,032.69 501.72 372.49 322.69<br />

2,066.20 1,530.20 1,472.45 1,250.40 1,034.75 503.15 373.30 323.50<br />

2,073.72 1,536.10 1,475.37 1,252.76 1,036.81 504.58 374.11 324.31<br />

2,081.24 1,542.00 1,478.29 1,255.12 1,038.87 506.01 374.92 325.12<br />

2,088.76 1,547.90 1,481.21 1,257.48 1,040.93 507.44 375.73 325.93<br />

2,096.28 1,553.80 1,484.13 1,259.84 1,042.99 508.87 376.54 326.74<br />

2,103.80 1,559.70 1,487.05 1,262.20 1,045.05 510.30 377.35 327.55<br />

2,111.32 1,565.60 1,489.97 1,264.56 1,047.11 511.73 378.16 328.36<br />

2,118.84 1,571.50 1,492.89 1,266.92 1,049.17 513.16 378.97 329.17<br />

2,126.36 1,577.40 1,495.81 1,269.28 1,051.23 514.59 379.78 329.98<br />

2,133.88 1,583.30 1,498.73 1,271.64 1,053.29 516.02 380.59 330.79<br />

2,141.40 1,589.20 1,501.65 1,274.00 1,055.35 517.45 381.40 331.60<br />

2,148.92 1,595.10 1,504.57 1,276.36 1,057.41 518.88 382.21 332.41<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 55


<strong>Television</strong> — Wild Spot B, New York<br />

56<br />

2,156.44 1,601.00 1,507.49 1,278.72 1,059.47 520.31 383.02 333.22<br />

2,163.96 1,606.90 1,510.41 1,281.08 1,061.53 521.74 383.83 334.03<br />

2,171.48 1,612.80 1,513.33 1,283.44 1,063.59 523.17 384.64 334.84<br />

2,179.00 1,618.70 1,516.25 1,285.80 1,065.65 524.60 385.45 335.65<br />

2,186.52 1,624.60 1,519.17 1,288.16 1,067.71 526.03 386.26 336.46<br />

2,194.04 1,630.50 1,522.09 1,290.52 1,069.77 527.46 387.07 337.27<br />

2,201.56 1,636.40 1,525.01 1,292.88 1,071.83 528.89 387.88 338.08<br />

2,209.08 1,642.30 1,527.93 1,295.24 1,073.89 530.32 388.69 338.89<br />

2,216.60 1,648.20 1,530.85 1,297.60 1,075.95 531.75 389.50 339.70<br />

2,224.12 1,654.10 1,533.77 1,299.96 1,078.01 533.18 390.31 340.51<br />

2,231.64 1,660.00 1,536.69 1,302.32 1,080.07 534.61 391.12 341.32<br />

2,239.16 1,665.90 1,539.61 1,304.68 1,082.13 536.04 391.93 342.13<br />

2,246.68 1,671.80 1,542.53 1,307.04 1,084.19 537.47 392.74 342.94<br />

2,254.20 1,677.70 1,545.45 1,309.40 1,086.25 538.90 393.55 343.75<br />

2,261.72 1,683.60 1,548.37 1,311.76 1,088.31 540.33 394.36 344.56<br />

2,269.24 1,689.50 1,551.29 1,314.12 1,090.37 541.76 395.17 345.37<br />

2,276.76 1,695.40 1,554.21 1,316.48 1,092.43 543.19 395.98 346.18<br />

2,284.28 1,701.30 1,557.13 1,318.84 1,094.49 544.62 396.79 346.99<br />

2,291.80 1,707.20 1,560.05 1,321.20 1,096.55 546.05 397.60 347.80<br />

2,299.32 1,713.10 1,562.97 1,323.56 1,098.61 547.48 398.41 348.61<br />

2,306.84 1,719.00 1,565.89 1,325.92 1,100.67 548.91 399.22 349.42<br />

2,314.36 1,724.90 1,568.81 1,328.28 1,102.73 550.34 400.03 350.23<br />

2,321.88 1,730.80 1,571.73 1,330.64 1,104.79 551.77 400.84 351.04<br />

2,329.40 1,736.70 1,574.65 1,333.00 1,106.85 553.20 401.65 351.85<br />

2,336.92 1,742.60 1,577.57 1,335.36 1,108.91 554.63 402.46 352.66<br />

2,344.44 1,748.50 1,580.49 1,337.72 1,110.97 556.06 403.27 353.47<br />

2,351.96 1,754.40 1,583.41 1,340.08 1,113.03 557.49 404.08 354.28<br />

2,359.48 1,760.30 1,586.33 1,342.44 1,115.09 558.92 404.89 355.09<br />

2,367.00 1,766.20 1,589.25 1,344.80 1,117.15 560.35 405.70 355.90<br />

2,374.52 1,772.10 1,592.17 1,347.16 1,119.21 561.78 406.51 356.71<br />

2,382.04 1,778.00 1,595.09 1,349.52 1,121.27 563.21 407.32 357.52<br />

2,389.56 1,783.90 1,598.01 1,351.88 1,123.33 564.64 408.13 358.33<br />

2,397.08 1,789.80 1,600.93 1,354.24 1,125.39 566.07 408.94 359.14<br />

2,404.60 1,795.70 1,603.85 1,356.60 1,127.45 567.50 409.75 359.95<br />

2,412.12 1,801.60 1,606.77 1,358.96 1,129.51 568.93 410.56 360.76<br />

2,419.64 1,807.50 1,609.69 1,361.32 1,131.57 570.36 411.37 361.57<br />

2,427.16 1,813.40 1,612.61 1,363.68 1,133.63 571.79 412.18 362.38<br />

2,434.68 1,819.30 1,615.53 1,366.04 1,135.69 573.22 412.99 363.19<br />

2,442.20 1,825.20 1,618.45 1,368.40 1,137.75 574.65 413.80 364.00<br />

2,449.72 1,831.10 1,621.37 1,370.76 1,139.81 576.08 414.61 364.81<br />

2,457.24 1,837.00 1,624.29 1,373.12 1,141.87 577.51 415.42 365.62<br />

2,464.76 1,842.90 1,627.21 1,375.48 1,143.93 578.94 416.23 366.43<br />

2,472.28 1,848.80 1,630.13 1,377.84 1,145.99 580.37 417.04 367.24<br />

2,479.80 1,854.70 1,633.05 1,380.20 1,148.05 581.80 417.85 368.05<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>Television</strong> — Wild Spot B, New York<br />

2,487.32 1,860.60 1,635.97 1,382.56 1,150.11 583.23 418.66 368.86<br />

2,494.84 1,866.50 1,638.89 1,384.92 1,152.17 584.66 419.47 369.67<br />

2,502.36 1,872.40 1,641.81 1,387.28 1,154.23 586.09 420.28 370.48<br />

2,509.88 1,878.30 1,644.73 1,389.64 1,156.29 587.52 421.09 371.29<br />

2,517.40 1,884.20 1,647.65 1,392.00 1,158.35 588.95 421.90 372.10<br />

2,524.92 1,890.10 1,650.57 1,394.36 1,160.41 590.38 422.71 372.91<br />

2,532.44 1,896.00 1,653.49 1,396.72 1,162.47 591.81 423.52 373.72<br />

2,539.96 1,901.90 1,656.41 1,399.08 1,164.53 593.24 424.33 374.53<br />

2,547.48 1,907.80 1,659.33 1,401.44 1,166.59 594.67 425.14 375.34<br />

2,555.00 1,913.70 1,662.25 1,403.80 1,168.65 596.10 425.95 376.15<br />

2,562.52 1,919.60 1,665.17 1,406.16 1,170.71 597.53 426.76 376.96<br />

2,570.04 1,925.50 1,668.09 1,408.52 1,172.77 598.96 427.57 377.77<br />

2,577.56 1,931.40 1,671.01 1,410.88 1,174.83 600.39 428.38 378.58<br />

2,585.08 1,937.30 1,673.93 1,413.24 1,176.89 601.82 429.19 379.39<br />

2,592.60 1,943.20 1,676.85 1,415.60 1,178.95 603.25 430.00 380.20<br />

2,600.12 1,949.10 1,679.77 1,417.96 1,181.01 604.68 430.81 381.01<br />

2,607.64 1,955.00 1,682.69 1,420.32 1,183.07 606.11 431.62 381.82<br />

2,615.16 1,960.90 1,685.61 1,422.68 1,185.13 607.54 432.43 382.63<br />

2,622.68 1,966.80 1,688.53 1,425.04 1,187.19 608.97 433.24 383.44<br />

2,630.20 1,972.70 1,691.45 1,427.40 1,189.25 610.40 434.05 384.25<br />

2,637.72 1,978.60 1,694.37 1,429.76 1,191.31 611.83 434.86 385.06<br />

2,645.24 1,984.50 1,697.29 1,432.12 1,193.37 613.26 435.67 385.87<br />

2,652.76 1,990.40 1,700.21 1,434.48 1,195.43 614.69 436.48 386.68<br />

2,660.28 1,996.30 1,703.13 1,436.84 1,197.49 616.12 437.29 387.49<br />

2,667.80 2,002.20 1,706.05 1,439.20 1,199.55 617.55 438.10 388.30<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 57


<strong>Television</strong> — Wild Spot C, Chicago or Los Angeles<br />

58<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

Base 1,014.45 715.45 745.30 662.05 542.45 299.00 247.75 202.85<br />

1 1,021.97 721.35 753.45 668.95 548.17 301.36 249.37 204.33<br />

2 1,029.49 727.25 761.60 675.85 553.89 303.72 250.99 205.81<br />

3 1,037.01 733.15 769.75 682.75 559.61 306.08 252.61 207.29<br />

4 1,044.53 739.05 777.90 689.65 565.33 308.44 254.23 208.77<br />

5 1,052.05 744.95 786.05 696.55 571.05 310.80 255.85 210.25<br />

6 1,059.57 750.85 794.20 703.45 576.77 313.16 257.47 211.73<br />

7 1,067.09 756.75 802.35 710.35 582.49 315.52 259.09 213.21<br />

8 1,074.61 762.65 810.50 717.25 588.21 317.88 260.71 214.69<br />

9 1,082.13 768.55 818.65 724.15 593.93 320.24 262.33 216.17<br />

10 1,089.65 774.45 826.80 731.05 599.65 322.60 263.95 217.65<br />

11 1,097.17 780.35 834.95 737.95 605.37 324.96 265.57 219.13<br />

12 1,104.69 786.25 843.10 744.85 611.09 327.32 267.19 220.61<br />

13 1,112.21 792.15 851.25 751.75 616.81 329.68 268.81 222.09<br />

14 1,119.73 798.05 859.40 758.65 622.53 332.04 270.43 223.57<br />

15 1,127.25 803.95 867.55 765.55 628.25 334.40 272.05 225.05<br />

16 1,134.77 809.85 875.70 772.45 633.97 336.76 273.67 226.53<br />

17 1,142.29 815.75 883.85 779.35 639.69 339.12 275.29 228.01<br />

18 1,149.81 821.65 892.00 786.25 645.41 341.48 276.91 229.49<br />

19 1,157.33 827.55 900.15 793.15 651.13 343.84 278.53 230.97<br />

20 1,164.85 833.45 908.30 800.05 656.85 346.20 280.15 232.45<br />

21 1,172.37 839.35 916.45 806.95 662.57 348.56 281.77 233.93<br />

22 1,179.89 845.25 924.60 813.85 668.29 350.92 283.39 235.41<br />

23 1,187.41 851.15 932.75 820.75 674.01 353.28 285.01 236.89<br />

24 1,194.93 857.05 940.90 827.65 679.73 355.64 286.63 238.37<br />

25 1,202.45 862.95 949.05 834.55 685.45 358.00 288.25 239.85<br />

26 1,209.97 868.85 957.20 841.45 691.17 360.36 289.87 241.33<br />

27 1,217.49 874.75 965.35 848.35 696.89 362.72 291.49 242.81<br />

28 1,225.01 880.65 973.50 855.25 702.61 365.08 293.11 244.29<br />

29 1,232.53 886.55 981.65 862.15 708.33 367.44 294.73 245.77<br />

30 1,240.05 892.45 989.80 869.05 714.05 369.80 296.35 247.25<br />

31 1,247.57 898.35 997.95 875.95 719.77 372.16 297.97 248.73<br />

32 1,255.09 904.25 1,006.10 882.85 725.49 374.52 299.59 250.21<br />

33 1,262.61 910.15 1,014.25 889.75 731.21 376.88 301.21 251.69<br />

34 1,270.13 916.05 1,022.40 896.65 736.93 379.24 302.83 253.17<br />

35 1,277.65 921.95 1,030.55 903.55 742.65 381.60 304.45 254.65<br />

36 1,285.17 927.85 1,036.45 908.16 746.51 383.03 305.26 255.46<br />

37 1,292.69 933.75 1,042.35 912.77 750.37 384.46 306.07 256.27<br />

38 1,300.21 939.65 1,048.25 917.38 754.23 385.89 306.88 257.08<br />

39 1,307.73 945.55 1,054.15 921.99 758.09 387.32 307.69 257.89<br />

40 1,315.25 951.45 1,060.05 926.60 761.95 388.75 308.50 258.70<br />

41 1,322.77 957.35 1,065.95 931.21 765.81 390.18 309.31 259.51<br />

42 1,330.29 963.25 1,071.85 935.82 769.67 391.61 310.12 260.32


<strong>Television</strong> — Wild Spot C, Chicago or Los Angeles<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

43 1,337.81 969.15 1,077.75 940.43 773.53 393.04 310.93 261.13<br />

44 1,345.33 975.05 1,083.65 945.04 777.39 394.47 311.74 261.94<br />

45 1,352.85 980.95 1,089.55 949.65 781.25 395.90 312.55 262.75<br />

46 1,360.37 986.85 1,095.45 954.26 785.11 397.33 313.36 263.56<br />

47 1,367.89 992.75 1,101.35 958.87 788.97 398.76 314.17 264.37<br />

48 1,375.41 998.65 1,107.25 963.48 792.83 400.19 314.98 265.18<br />

49 1,382.93 1,004.55 1,113.15 968.09 796.69 401.62 315.79 265.99<br />

50 1,390.45 1,010.45 1,119.05 972.70 800.55 403.05 316.60 266.80<br />

51 1,397.97 1,016.35 1,124.95 977.31 804.41 404.48 317.41 267.61<br />

52 1,405.49 1,022.25 1,130.85 981.92 808.27 405.91 318.22 268.42<br />

53 1,413.01 1,028.15 1,136.75 986.53 812.13 407.34 319.03 269.23<br />

54 1,420.53 1,034.05 1,142.65 991.14 815.99 408.77 319.84 270.04<br />

55 1,428.05 1,039.95 1,148.55 995.75 819.85 410.20 320.65 270.85<br />

56 1,435.57 1,045.85 1,154.45 1,000.36 823.71 411.63 321.46 271.66<br />

57 1,443.09 1,051.75 1,160.35 1,004.97 827.57 413.06 322.27 272.47<br />

58 1,450.61 1,057.65 1,166.25 1,009.58 831.43 414.49 323.08 273.28<br />

59 1,458.13 1,063.55 1,172.15 1,014.19 835.29 415.92 323.89 274.09<br />

60 1,465.65 1,069.45 1,178.05 1,018.80 839.15 417.35 324.70 274.90<br />

61 1,473.17 1,075.35 1,183.95 1,023.41 843.01 418.78 325.51 275.71<br />

62 1,480.69 1,081.25 1,189.85 1,028.02 846.87 420.21 326.32 276.52<br />

63 1,488.21 1,087.15 1,195.75 1,032.63 850.73 421.64 327.13 277.33<br />

64 1,495.73 1,093.05 1,201.65 1,037.24 854.59 423.07 327.94 278.14<br />

65 1,503.25 1,098.95 1,207.55 1,041.85 858.45 424.50 328.75 278.95<br />

66 1,510.77 1,104.85 1,213.45 1,046.46 862.31 425.93 329.56 279.76<br />

67 1,518.29 1,110.75 1,219.35 1,051.07 866.17 427.36 330.37 280.57<br />

68 1,525.81 1,116.65 1,225.25 1,055.68 870.03 428.79 331.18 281.38<br />

69 1,533.33 1,122.55 1,231.15 1,060.29 873.89 430.22 331.99 282.19<br />

70 1,540.85 1,128.45 1,237.05 1,064.90 877.75 431.65 332.80 283.00<br />

71 1,548.37 1,134.35 1,242.95 1,069.51 881.61 433.08 333.61 283.81<br />

72 1,555.89 1,140.25 1,248.85 1,074.12 885.47 434.51 334.42 284.62<br />

73 1,563.41 1,146.15 1,254.75 1,078.73 889.33 435.94 335.23 285.43<br />

74 1,570.93 1,152.05 1,260.65 1,083.34 893.19 437.37 336.04 286.24<br />

75 1,578.45 1,157.95 1,266.55 1,087.95 897.05 438.80 336.85 287.05<br />

76 1,585.97 1,163.85 1,272.45 1,092.56 900.91 440.23 337.66 287.86<br />

77 1,593.49 1,169.75 1,278.35 1,097.17 904.77 441.66 338.47 288.67<br />

78 1,601.01 1,175.65 1,284.25 1,101.78 908.63 443.09 339.28 289.48<br />

79 1,608.53 1,181.55 1,290.15 1,106.39 912.49 444.52 340.09 290.29<br />

80 1,616.05 1,187.45 1,296.05 1,111.00 916.35 445.95 340.90 291.10<br />

81 1,623.57 1,193.35 1,301.95 1,115.61 920.21 447.38 341.71 291.91<br />

82 1,631.09 1,199.25 1,307.85 1,120.22 924.07 448.81 342.52 292.72<br />

83 1,638.61 1,205.15 1,313.75 1,124.83 927.93 450.24 343.33 293.53<br />

84 1,646.13 1,211.05 1,319.65 1,129.44 931.79 451.67 344.14 294.34<br />

85 1,653.65 1,216.95 1,325.55 1,134.05 935.65 453.10 344.95 295.15<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 59


<strong>Television</strong> — Wild Spot C, Chicago or Los Angeles<br />

60<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

86 1,661.17 1,222.85 1,331.45 1,138.66 939.51 454.53 345.76 295.96<br />

87 1,668.69 1,228.75 1,337.35 1,143.27 943.37 455.96 346.57 296.77<br />

88 1,676.21 1,234.65 1,343.25 1,147.88 947.23 457.39 347.38 297.58<br />

89 1,683.73 1,240.55 1,349.15 1,152.49 951.09 458.82 348.19 298.39<br />

90 1,691.25 1,246.45 1,355.05 1,157.10 954.95 460.25 349.00 299.20<br />

91 1,698.77 1,252.35 1,360.95 1,161.71 958.81 461.68 349.81 300.01<br />

92 1,706.29 1,258.25 1,366.85 1,166.32 962.67 463.11 350.62 300.82<br />

93 1,713.81 1,264.15 1,372.75 1,170.93 966.53 464.54 351.43 301.63<br />

94 1,721.33 1,270.05 1,378.65 1,175.54 970.39 465.97 352.24 302.44<br />

95 1,728.85 1,275.95 1,384.55 1,180.15 974.25 467.40 353.05 303.25<br />

96 1,736.37 1,281.85 1,390.45 1,184.76 978.11 468.83 353.86 304.06<br />

97 1,743.89 1,287.75 1,396.35 1,189.37 981.97 470.26 354.67 304.87<br />

98 1,751.41 1,293.65 1,402.25 1,193.98 985.83 471.69 355.48 305.68<br />

99 1,758.93 1,299.55 1,408.15 1,198.59 989.69 473.12 356.29 306.49<br />

100 1,766.45 1,305.45 1,414.05 1,203.20 993.55 474.55 357.10 307.30<br />

101 1,773.97 1,311.35 1,416.97 1,205.56 995.61 475.98 357.91 308.11<br />

102 1,781.49 1,317.25 1,419.89 1,207.92 997.67 477.41 358.72 308.92<br />

103 1,789.01 1,323.15 1,422.81 1,210.28 999.73 478.84 359.53 309.73<br />

104 1,796.53 1,329.05 1,425.73 1,212.64 1,001.79 480.27 360.34 310.54<br />

105 1,804.05 1,334.95 1,428.65 1,215.00 1,003.85 481.70 361.15 311.35<br />

106 1,811.57 1,340.85 1,431.57 1,217.36 1,005.91 483.13 361.96 312.16<br />

107 1,819.09 1,346.75 1,434.49 1,219.72 1,007.97 484.56 362.77 312.97<br />

108 1,826.61 1,352.65 1,437.41 1,222.08 1,010.03 485.99 363.58 313.78<br />

109 1,834.13 1,358.55 1,440.33 1,224.44 1,012.09 487.42 364.39 314.59<br />

110 1,841.65 1,364.45 1,443.25 1,226.80 1,014.15 488.85 365.20 315.40<br />

111 1,849.17 1,370.35 1,446.17 1,229.16 1,016.21 490.28 366.01 316.21<br />

112 1,856.69 1,376.25 1,449.09 1,231.52 1,018.27 491.71 366.82 317.02<br />

113 1,864.21 1,382.15 1,452.01 1,233.88 1,020.33 493.14 367.63 317.83<br />

114 1,871.73 1,388.05 1,454.93 1,236.24 1,022.39 494.57 368.44 318.64<br />

115 1,879.25 1,393.95 1,457.85 1,238.60 1,024.45 496.00 369.25 319.45<br />

116 1,886.77 1,399.85 1,460.77 1,240.96 1,026.51 497.43 370.06 320.26<br />

117 1,894.29 1,405.75 1,463.69 1,243.32 1,028.57 498.86 370.87 321.07<br />

118 1,901.81 1,411.65 1,466.61 1,245.68 1,030.63 500.29 371.68 321.88<br />

119 1,909.33 1,417.55 1,469.53 1,248.04 1,032.69 501.72 372.49 322.69<br />

120 1,916.85 1,423.45 1,472.45 1,250.40 1,034.75 503.15 373.30 323.50<br />

121 1,924.37 1,429.35 1,475.37 1,252.76 1,036.81 504.58 374.11 324.31<br />

122 1,931.89 1,435.25 1,478.29 1,255.12 1,038.87 506.01 374.92 325.12<br />

123 1,939.41 1,441.15 1,481.21 1,257.48 1,040.93 507.44 375.73 325.93<br />

124 1,946.93 1,447.05 1,484.13 1,259.84 1,042.99 508.87 376.54 326.74<br />

125 1,954.45 1,452.95 1,487.05 1,262.20 1,045.05 510.30 377.35 327.55<br />

126 1,961.97 1,458.85 1,489.97 1,264.56 1,047.11 511.73 378.16 328.36<br />

127 1,969.49 1,464.75 1,492.89 1,266.92 1,049.17 513.16 378.97 329.17<br />

128 1,977.01 1,470.65 1,495.81 1,269.28 1,051.23 514.59 379.78 329.98


<strong>Television</strong> — Wild Spot C, Chicago or Los Angeles<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

129 1,984.53 1,476.55 1,498.73 1,271.64 1,053.29 516.02 380.59 330.79<br />

130 1,992.05 1,482.45 1,501.65 1,274.00 1,055.35 517.45 381.40 331.60<br />

131 1,999.57 1,488.35 1,504.57 1,276.36 1,057.41 518.88 382.21 332.41<br />

132 2,007.09 1,494.25 1,507.49 1,278.72 1,059.47 520.31 383.02 333.22<br />

133 2,014.61 1,500.15 1,510.41 1,281.08 1,061.53 521.74 383.83 334.03<br />

134 2,022.13 1,506.05 1,513.33 1,283.44 1,063.59 523.17 384.64 334.84<br />

135 2,029.65 1,511.95 1,516.25 1,285.80 1,065.65 524.60 385.45 335.65<br />

136 2,037.17 1,517.85 1,519.17 1,288.16 1,067.71 526.03 386.26 336.46<br />

137 2,044.69 1,523.75 1,522.09 1,290.52 1,069.77 527.46 387.07 337.27<br />

138 2,052.21 1,529.65 1,525.01 1,292.88 1,071.83 528.89 387.88 338.08<br />

139 2,059.73 1,535.55 1,527.93 1,295.24 1,073.89 530.32 388.69 338.89<br />

140 2,067.25 1,541.45 1,530.85 1,297.60 1,075.95 531.75 389.50 339.70<br />

141 2,074.77 1,547.35 1,533.77 1,299.96 1,078.01 533.18 390.31 340.51<br />

142 2,082.29 1,553.25 1,536.69 1,302.32 1,080.07 534.61 391.12 341.32<br />

143 2,089.81 1,559.15 1,539.61 1,304.68 1,082.13 536.04 391.93 342.13<br />

144 2,097.33 1,565.05 1,542.53 1,307.04 1,084.19 537.47 392.74 342.94<br />

145 2,104.85 1,570.95 1,545.45 1,309.40 1,086.25 538.90 393.55 343.75<br />

146 2,112.37 1,576.85 1,548.37 1,311.76 1,088.31 540.33 394.36 344.56<br />

147 2,119.89 1,582.75 1,551.29 1,314.12 1,090.37 541.76 395.17 345.37<br />

148 2,127.41 1,588.65 1,554.21 1,316.48 1,092.43 543.19 395.98 346.18<br />

149 2,134.93 1,594.55 1,557.13 1,318.84 1,094.49 544.62 396.79 346.99<br />

150 2,142.45 1,600.45 1,560.05 1,321.20 1,096.55 546.05 397.60 347.80<br />

151 2,149.97 1,606.35 1,562.97 1,323.56 1,098.61 547.48 398.41 348.61<br />

152 2,157.49 1,612.25 1,565.89 1,325.92 1,100.67 548.91 399.22 349.42<br />

153 2,165.01 1,618.15 1,568.81 1,328.28 1,102.73 550.34 400.03 350.23<br />

154 2,172.53 1,624.05 1,571.73 1,330.64 1,104.79 551.77 400.84 351.04<br />

155 2,180.05 1,629.95 1,574.65 1,333.00 1,106.85 553.20 401.65 351.85<br />

156 2,187.57 1,635.85 1,577.57 1,335.36 1,108.91 554.63 402.46 352.66<br />

157 2,195.09 1,641.75 1,580.49 1,337.72 1,110.97 556.06 403.27 353.47<br />

158 2,202.61 1,647.65 1,583.41 1,340.08 1,113.03 557.49 404.08 354.28<br />

159 2,210.13 1,653.55 1,586.33 1,342.44 1,115.09 558.92 404.89 355.09<br />

160 2,217.65 1,659.45 1,589.25 1,344.80 1,117.15 560.35 405.70 355.90<br />

161 2,225.17 1,665.35 1,592.17 1,347.16 1,119.21 561.78 406.51 356.71<br />

162 2,232.69 1,671.25 1,595.09 1,349.52 1,121.27 563.21 407.32 357.52<br />

163 2,240.21 1,677.15 1,598.01 1,351.88 1,123.33 564.64 408.13 358.33<br />

164 2,247.73 1,683.05 1,600.93 1,354.24 1,125.39 566.07 408.94 359.14<br />

165 2,255.25 1,688.95 1,603.85 1,356.60 1,127.45 567.50 409.75 359.95<br />

166 2,262.77 1,694.85 1,606.77 1,358.96 1,129.51 568.93 410.56 360.76<br />

167 2,270.29 1,700.75 1,609.69 1,361.32 1,131.57 570.36 411.37 361.57<br />

168 2,277.81 1,706.65 1,612.61 1,363.68 1,133.63 571.79 412.18 362.38<br />

169 2,285.33 1,712.55 1,615.53 1,366.04 1,135.69 573.22 412.99 363.19<br />

170 2,292.85 1,718.45 1,618.45 1,368.40 1,137.75 574.65 413.80 364.00<br />

171 2,300.37 1,724.35 1,621.37 1,370.76 1,139.81 576.08 414.61 364.81<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 61


<strong>Television</strong> — Wild Spot C, Chicago or Los Angeles<br />

62<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

172 2,307.89 1,730.25 1,624.29 1,373.12 1,141.87 577.51 415.42 365.62<br />

173 2,315.41 1,736.15 1,627.21 1,375.48 1,143.93 578.94 416.23 366.43<br />

174 2,322.93 1,742.05 1,630.13 1,377.84 1,145.99 580.37 417.04 367.24<br />

175 2,330.45 1,747.95 1,633.05 1,380.20 1,148.05 581.80 417.85 368.05<br />

176 2,337.97 1,753.85 1,635.97 1,382.56 1,150.11 583.23 418.66 368.86<br />

177 2,345.49 1,759.75 1,638.89 1,384.92 1,152.17 584.66 419.47 369.67<br />

178 2,353.01 1,765.65 1,641.81 1,387.28 1,154.23 586.09 420.28 370.48<br />

179 2,360.53 1,771.55 1,644.73 1,389.64 1,156.29 587.52 421.09 371.29<br />

180 2,368.05 1,777.45 1,647.65 1,392.00 1,158.35 588.95 421.90 372.10<br />

181 2,375.57 1,783.35 1,650.57 1,394.36 1,160.41 590.38 422.71 372.91<br />

182 2,383.09 1,789.25 1,653.49 1,396.72 1,162.47 591.81 423.52 373.72<br />

183 2,390.61 1,795.15 1,656.41 1,399.08 1,164.53 593.24 424.33 374.53<br />

184 2,398.13 1,801.05 1,659.33 1,401.44 1,166.59 594.67 425.14 375.34<br />

185 2,405.65 1,806.95 1,662.25 1,403.80 1,168.65 596.10 425.95 376.15<br />

186 2,413.17 1,812.85 1,665.17 1,406.16 1,170.71 597.53 426.76 376.96<br />

187 2,420.69 1,818.75 1,668.09 1,408.52 1,172.77 598.96 427.57 377.77<br />

188 2,428.21 1,824.65 1,671.01 1,410.88 1,174.83 600.39 428.38 378.58<br />

189 2,435.73 1,830.55 1,673.93 1,413.24 1,176.89 601.82 429.19 379.39<br />

190 2,443.25 1,836.45 1,676.85 1,415.60 1,178.95 603.25 430.00 380.20<br />

191 2,450.77 1,842.35 1,679.77 1,417.96 1,181.01 604.68 430.81 381.01<br />

192 2,458.29 1,848.25 1,682.69 1,420.32 1,183.07 606.11 431.62 381.82<br />

193 2,465.81 1,854.15 1,685.61 1,422.68 1,185.13 607.54 432.43 382.63<br />

194 2,473.33 1,860.05 1,688.53 1,425.04 1,187.19 608.97 433.24 383.44<br />

195 2,480.85 1,865.95 1,691.45 1,427.40 1,189.25 610.40 434.05 384.25<br />

196 2,488.37 1,871.85 1,694.37 1,429.76 1,191.31 611.83 434.86 385.06<br />

197 2,495.89 1,877.75 1,697.29 1,432.12 1,193.37 613.26 435.67 385.87<br />

198 2,503.41 1,883.65 1,700.21 1,434.48 1,195.43 614.69 436.48 386.68<br />

199 2,510.93 1,889.55 1,703.13 1,436.84 1,197.49 616.12 437.29 387.49<br />

200 2,518.45 1,895.45 1,706.05 1,439.20 1,199.55 617.55 438.10 388.30


<strong>Television</strong> — Wild Spot D, Two Majors<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

Base 1,601.60 1,078.40 1,146.75 948.15 775.20 395.10 318.25 260.55<br />

1 1,609.12 1,084.30 1,149.67 950.51 777.26 396.53 319.06 261.36<br />

2 1,616.64 1,090.20 1,152.59 952.87 779.32 397.96 319.87 262.17<br />

3 1,624.16 1,096.10 1,155.51 955.23 781.38 399.39 320.68 262.98<br />

4 1,631.68 1,102.00 1,158.43 957.59 783.44 400.82 321.49 263.79<br />

5 1,639.20 1,107.90 1,161.35 959.95 785.50 402.25 322.30 264.60<br />

6 1,646.72 1,113.80 1,164.27 962.31 787.56 403.68 323.11 265.41<br />

7 1,654.24 1,119.70 1,167.19 964.67 789.62 405.11 323.92 266.22<br />

8 1,661.76 1,125.60 1,170.11 967.03 791.68 406.54 324.73 267.03<br />

9 1,669.28 1,131.50 1,173.03 969.39 793.74 407.97 325.54 267.84<br />

10 1,676.80 1,137.40 1,175.95 971.75 795.80 409.40 326.35 268.65<br />

11 1,684.32 1,143.30 1,178.87 974.11 797.86 410.83 327.16 269.46<br />

12 1,691.84 1,149.20 1,181.79 976.47 799.92 412.26 327.97 270.27<br />

13 1,699.36 1,155.10 1,184.71 978.83 801.98 413.69 328.78 271.08<br />

14 1,706.88 1,161.00 1,187.63 981.19 804.04 415.12 329.59 271.89<br />

15 1,714.40 1,166.90 1,190.55 983.55 806.10 416.55 330.40 272.70<br />

16 1,721.92 1,172.80 1,193.47 985.91 808.16 417.98 331.21 273.51<br />

17 1,729.44 1,178.70 1,196.39 988.27 810.22 419.41 332.02 274.32<br />

18 1,736.96 1,184.60 1,199.31 990.63 812.28 420.84 332.83 275.13<br />

19 1,744.48 1,190.50 1,202.23 992.99 814.34 422.27 333.64 275.94<br />

20 1,752.00 1,196.40 1,205.15 995.35 816.40 423.70 334.45 276.75<br />

21 1,759.52 1,202.30 1,208.07 997.71 818.46 425.13 335.26 277.56<br />

22 1,767.04 1,208.20 1,210.99 1,000.07 820.52 426.56 336.07 278.37<br />

23 1,774.56 1,214.10 1,213.91 1,002.43 822.58 427.99 336.88 279.18<br />

24 1,782.08 1,220.00 1,216.83 1,004.79 824.64 429.42 337.69 279.99<br />

25 1,789.60 1,225.90 1,219.75 1,007.15 826.70 430.85 338.50 280.80<br />

26 1,797.12 1,231.80 1,222.67 1,009.51 828.76 432.28 339.31 281.61<br />

27 1,804.64 1,237.70 1,225.59 1,011.87 830.82 433.71 340.12 282.42<br />

28 1,812.16 1,243.60 1,228.51 1,014.23 832.88 435.14 340.93 283.23<br />

29 1,819.68 1,249.50 1,231.43 1,016.59 834.94 436.57 341.74 284.04<br />

30 1,827.20 1,255.40 1,234.35 1,018.95 837.00 438.00 342.55 284.85<br />

31 1,834.72 1,261.30 1,237.27 1,021.31 839.06 439.43 343.36 285.66<br />

32 1,842.24 1,267.20 1,240.19 1,023.67 841.12 440.86 344.17 286.47<br />

33 1,849.76 1,273.10 1,243.11 1,026.03 843.18 442.29 344.98 287.28<br />

34 1,857.28 1,279.00 1,246.03 1,028.39 845.24 443.72 345.79 288.09<br />

35 1,864.80 1,284.90 1,248.95 1,030.75 847.30 445.15 346.60 288.90<br />

36 1,872.32 1,290.80 1,251.87 1,033.11 849.36 446.58 347.41 289.71<br />

37 1,879.84 1,296.70 1,254.79 1,035.47 851.42 448.01 348.22 290.52<br />

38 1,887.36 1,302.60 1,257.71 1,037.83 853.48 449.44 349.03 291.33<br />

39 1,894.88 1,308.50 1,260.63 1,040.19 855.54 450.87 349.84 292.14<br />

40 1,902.40 1,314.40 1,263.55 1,042.55 857.60 452.30 350.65 292.95<br />

41 1,909.92 1,320.30 1,266.47 1,044.91 859.66 453.73 351.46 293.76<br />

42 1,917.44 1,326.20 1,269.39 1,047.27 861.72 455.16 352.27 294.57<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 63


<strong>Television</strong> — Wild Spot D, Two Majors<br />

64<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

43 1,924.96 1,332.10 1,272.31 1,049.63 863.78 456.59 353.08 295.38<br />

44 1,932.48 1,338.00 1,275.23 1,051.99 865.84 458.02 353.89 296.19<br />

45 1,940.00 1,343.90 1,278.15 1,054.35 867.90 459.45 354.70 297.00<br />

46 1,947.52 1,349.80 1,281.07 1,056.71 869.96 460.88 355.51 297.81<br />

47 1,955.04 1,355.70 1,283.99 1,059.07 872.02 462.31 356.32 298.62<br />

48 1,962.56 1,361.60 1,286.91 1,061.43 874.08 463.74 357.13 299.43<br />

49 1,970.08 1,367.50 1,289.83 1,063.79 876.14 465.17 357.94 300.24<br />

50 1,977.60 1,373.40 1,292.75 1,066.15 878.20 466.60 358.75 301.05<br />

51 1,985.12 1,379.30 1,295.67 1,068.51 880.26 468.03 359.56 301.86<br />

52 1,992.64 1,385.20 1,298.59 1,070.87 882.32 469.46 360.37 302.67<br />

53 2,000.16 1,391.10 1,301.51 1,073.23 884.38 470.89 361.18 303.48<br />

54 2,007.68 1,397.00 1,304.43 1,075.59 886.44 472.32 361.99 304.29<br />

55 2,015.20 1,402.90 1,307.35 1,077.95 888.50 473.75 362.80 305.10<br />

56 2,022.72 1,408.80 1,310.27 1,080.31 890.56 475.18 363.61 305.91<br />

57 2,030.24 1,414.70 1,313.19 1,082.67 892.62 476.61 364.42 306.72<br />

58 2,037.76 1,420.60 1,316.11 1,085.03 894.68 478.04 365.23 307.53<br />

59 2,045.28 1,426.50 1,319.03 1,087.39 896.74 479.47 366.04 308.34<br />

60 2,052.80 1,432.40 1,321.95 1,089.75 898.80 480.90 366.85 309.15<br />

61 2,060.32 1,438.30 1,324.87 1,092.11 900.86 482.33 367.66 309.96<br />

62 2,067.84 1,444.20 1,327.79 1,094.47 902.92 483.76 368.47 310.77<br />

63 2,075.36 1,450.10 1,330.71 1,096.83 904.98 485.19 369.28 311.58<br />

64 2,082.88 1,456.00 1,333.63 1,099.19 907.04 486.62 370.09 312.39<br />

65 2,090.40 1,461.90 1,336.55 1,101.55 909.10 488.05 370.90 313.20<br />

66 2,097.92 1,467.80 1,339.47 1,103.91 911.16 489.48 371.71 314.01<br />

67 2,105.44 1,473.70 1,342.39 1,106.27 913.22 490.91 372.52 314.82<br />

68 2,112.96 1,479.60 1,345.31 1,108.63 915.28 492.34 373.33 315.63<br />

69 2,120.48 1,485.50 1,348.23 1,110.99 917.34 493.77 374.14 316.44<br />

70 2,128.00 1,491.40 1,351.15 1,113.35 919.40 495.20 374.95 317.25<br />

71 2,135.52 1,497.30 1,354.07 1,115.71 921.46 496.63 375.76 318.06<br />

72 2,143.04 1,503.20 1,356.99 1,118.07 923.52 498.06 376.57 318.87<br />

73 2,150.56 1,509.10 1,359.91 1,120.43 925.58 499.49 377.38 319.68<br />

74 2,158.08 1,515.00 1,362.83 1,122.79 927.64 500.92 378.19 320.49<br />

75 2,165.60 1,520.90 1,365.75 1,125.15 929.70 502.35 379.00 321.30<br />

76 2,173.12 1,526.80 1,368.67 1,127.51 931.76 503.78 379.81 322.11<br />

77 2,180.64 1,532.70 1,371.59 1,129.87 933.82 505.21 380.62 322.92<br />

78 2,188.16 1,538.60 1,374.51 1,132.23 935.88 506.64 381.43 323.73<br />

79 2,195.68 1,544.50 1,377.43 1,134.59 937.94 508.07 382.24 324.54<br />

80 2,203.20 1,550.40 1,380.35 1,136.95 940.00 509.50 383.05 325.35<br />

81 2,210.72 1,556.30 1,383.27 1,139.31 942.06 510.93 383.86 326.16<br />

82 2,218.24 1,562.20 1,386.19 1,141.67 944.12 512.36 384.67 326.97<br />

83 2,225.76 1,568.10 1,389.11 1,144.03 946.18 513.79 385.48 327.78<br />

84 2,233.28 1,574.00 1,392.03 1,146.39 948.24 515.22 386.29 328.59<br />

85 2,240.80 1,579.90 1,394.95 1,148.75 950.30 516.65 387.10 329.40


<strong>Television</strong> — Wild Spot D, Two Majors<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

86 2,248.32 1,585.80 1,397.87 1,151.11 952.36 518.08 387.91 330.21<br />

87 2,255.84 1,591.70 1,400.79 1,153.47 954.42 519.51 388.72 331.02<br />

88 2,263.36 1,597.60 1,403.71 1,155.83 956.48 520.94 389.53 331.83<br />

89 2,270.88 1,603.50 1,406.63 1,158.19 958.54 522.37 390.34 332.64<br />

90 2,278.40 1,609.40 1,409.55 1,160.55 960.60 523.80 391.15 333.45<br />

91 2,285.92 1,615.30 1,412.47 1,162.91 962.66 525.23 391.96 334.26<br />

92 2,293.44 1,621.20 1,415.39 1,165.27 964.72 526.66 392.77 335.07<br />

93 2,300.96 1,627.10 1,418.31 1,167.63 966.78 528.09 393.58 335.88<br />

94 2,308.48 1,633.00 1,421.23 1,169.99 968.84 529.52 394.39 336.69<br />

95 2,316.00 1,638.90 1,424.15 1,172.35 970.90 530.95 395.20 337.50<br />

96 2,323.52 1,644.80 1,427.07 1,174.71 972.96 532.38 396.01 338.31<br />

97 2,331.04 1,650.70 1,429.99 1,177.07 975.02 533.81 396.82 339.12<br />

98 2,338.56 1,656.60 1,432.91 1,179.43 977.08 535.24 397.63 339.93<br />

99 2,346.08 1,662.50 1,435.83 1,181.79 979.14 536.67 398.44 340.74<br />

100 2,353.60 1,668.40 1,438.75 1,184.15 981.20 538.10 399.25 341.55<br />

101 2,361.12 1,674.30 1,441.67 1,186.51 983.26 539.53 400.06 342.36<br />

102 2,368.64 1,680.20 1,444.59 1,188.87 985.32 540.96 400.87 343.17<br />

103 2,376.16 1,686.10 1,447.51 1,191.23 987.38 542.39 401.68 343.98<br />

104 2,383.68 1,692.00 1,450.43 1,193.59 989.44 543.82 402.49 344.79<br />

105 2,391.20 1,697.90 1,453.35 1,195.95 991.50 545.25 403.30 345.60<br />

106 2,398.72 1,703.80 1,456.27 1,198.31 993.56 546.68 404.11 346.41<br />

107 2,406.24 1,709.70 1,459.19 1,200.67 995.62 548.11 404.92 347.22<br />

108 2,413.76 1,715.60 1,462.11 1,203.03 997.68 549.54 405.73 348.03<br />

109 2,421.28 1,721.50 1,465.03 1,205.39 999.74 550.97 406.54 348.84<br />

110 2,428.80 1,727.40 1,467.95 1,207.75 1,001.80 552.40 407.35 349.65<br />

111 2,436.32 1,733.30 1,470.87 1,210.11 1,003.86 553.83 408.16 350.46<br />

112 2,443.84 1,739.20 1,473.79 1,212.47 1,005.92 555.26 408.97 351.27<br />

113 2,451.36 1,745.10 1,476.71 1,214.83 1,007.98 556.69 409.78 352.08<br />

114 2,458.88 1,751.00 1,479.63 1,217.19 1,010.04 558.12 410.59 352.89<br />

115 2,466.40 1,756.90 1,482.55 1,219.55 1,012.10 559.55 411.40 353.70<br />

116 2,473.92 1,762.80 1,485.47 1,221.91 1,014.16 560.98 412.21 354.51<br />

117 2,481.44 1,768.70 1,488.39 1,224.27 1,016.22 562.41 413.02 355.32<br />

118 2,488.96 1,774.60 1,491.31 1,226.63 1,018.28 563.84 413.83 356.13<br />

119 2,496.48 1,780.50 1,494.23 1,228.99 1,020.34 565.27 414.64 356.94<br />

120 2,504.00 1,786.40 1,497.15 1,231.35 1,022.40 566.70 415.45 357.75<br />

121 2,511.52 1,792.30 1,500.07 1,233.71 1,024.46 568.13 416.26 358.56<br />

122 2,519.04 1,798.20 1,502.99 1,236.07 1,026.52 569.56 417.07 359.37<br />

123 2,526.56 1,804.10 1,505.91 1,238.43 1,028.58 570.99 417.88 360.18<br />

124 2,534.08 1,810.00 1,508.83 1,240.79 1,030.64 572.42 418.69 360.99<br />

125 2,541.60 1,815.90 1,511.75 1,243.15 1,032.70 573.85 419.50 361.80<br />

126 2,549.12 1,821.80 1,514.67 1,245.51 1,034.76 575.28 420.31 362.61<br />

127 2,556.64 1,827.70 1,517.59 1,247.87 1,036.82 576.71 421.12 363.42<br />

128 2,564.16 1,833.60 1,520.51 1,250.23 1,038.88 578.14 421.93 364.23<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 65


<strong>Television</strong> — Wild Spot D, Two Majors<br />

66<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

129 2,571.68 1,839.50 1,523.43 1,252.59 1,040.94 579.57 422.74 365.04<br />

130 2,579.20 1,845.40 1,526.35 1,254.95 1,043.00 581.00 423.55 365.85<br />

131 2,586.72 1,851.30 1,529.27 1,257.31 1,045.06 582.43 424.36 366.66<br />

132 2,594.24 1,857.20 1,532.19 1,259.67 1,047.12 583.86 425.17 367.47<br />

133 2,601.76 1,863.10 1,535.11 1,262.03 1,049.18 585.29 425.98 368.28<br />

134 2,609.28 1,869.00 1,538.03 1,264.39 1,051.24 586.72 426.79 369.09<br />

135 2,616.80 1,874.90 1,540.95 1,266.75 1,053.30 588.15 427.60 369.90<br />

136 2,624.32 1,880.80 1,543.87 1,269.11 1,055.36 589.58 428.41 370.71<br />

137 2,631.84 1,886.70 1,546.79 1,271.47 1,057.42 591.01 429.22 371.52<br />

138 2,639.36 1,892.60 1,549.71 1,273.83 1,059.48 592.44 430.03 372.33<br />

139 2,646.88 1,898.50 1,552.63 1,276.19 1,061.54 593.87 430.84 373.14<br />

140 2,654.40 1,904.40 1,555.55 1,278.55 1,063.60 595.30 431.65 373.95<br />

141 2,661.92 1,910.30 1,558.47 1,280.91 1,065.66 596.73 432.46 374.76<br />

142 2,669.44 1,916.20 1,561.39 1,283.27 1,067.72 598.16 433.27 375.57<br />

143 2,676.96 1,922.10 1,564.31 1,285.63 1,069.78 599.59 434.08 376.38<br />

144 2,684.48 1,928.00 1,567.23 1,287.99 1,071.84 601.02 434.89 377.19<br />

145 2,692.00 1,933.90 1,570.15 1,290.35 1,073.90 602.45 435.70 378.00<br />

146 2,699.52 1,939.80 1,573.07 1,292.71 1,075.96 603.88 436.51 378.81<br />

147 2,707.04 1,945.70 1,575.99 1,295.07 1,078.02 605.31 437.32 379.62<br />

148 2,714.56 1,951.60 1,578.91 1,297.43 1,080.08 606.74 438.13 380.43<br />

149 2,722.08 1,957.50 1,581.83 1,299.79 1,082.14 608.17 438.94 381.24<br />

150 2,729.60 1,963.40 1,584.75 1,302.15 1,084.20 609.60 439.75 382.05<br />

151 2,737.12 1,969.30 1,587.67 1,304.51 1,086.26 611.03 440.56 382.86<br />

152 2,744.64 1,975.20 1,590.59 1,306.87 1,088.32 612.46 441.37 383.67<br />

153 2,752.16 1,981.10 1,593.51 1,309.23 1,090.38 613.89 442.18 384.48<br />

154 2,759.68 1,987.00 1,596.43 1,311.59 1,092.44 615.32 442.99 385.29<br />

155 2,767.20 1,992.90 1,599.35 1,313.95 1,094.50 616.75 443.80 386.10<br />

156 2,774.72 1,998.80 1,602.27 1,316.31 1,096.56 618.18 444.61 386.91<br />

157 2,782.24 2,004.70 1,605.19 1,318.67 1,098.62 619.61 445.42 387.72<br />

158 2,789.76 2,010.60 1,608.11 1,321.03 1,100.68 621.04 446.23 388.53<br />

159 2,797.28 2,016.50 1,611.03 1,323.39 1,102.74 622.47 447.04 389.34<br />

160 2,804.80 2,022.40 1,613.95 1,325.75 1,104.80 623.90 447.85 390.15<br />

161 2,812.32 2,028.30 1,616.87 1,328.11 1,106.86 625.33 448.66 390.96<br />

162 2,819.84 2,034.20 1,619.79 1,330.47 1,108.92 626.76 449.47 391.77<br />

163 2,827.36 2,040.10 1,622.71 1,332.83 1,110.98 628.19 450.28 392.58<br />

164 2,834.88 2,046.00 1,625.63 1,335.19 1,113.04 629.62 451.09 393.39<br />

165 2,842.40 2,051.90 1,628.55 1,337.55 1,115.10 631.05 451.90 394.20<br />

166 2,849.92 2,057.80 1,631.47 1,339.91 1,117.16 632.48 452.71 395.01<br />

167 2,857.44 2,063.70 1,634.39 1,342.27 1,119.22 633.91 453.52 395.82<br />

168 2,864.96 2,069.60 1,637.31 1,344.63 1,121.28 635.34 454.33 396.63<br />

169 2,872.48 2,075.50 1,640.23 1,346.99 1,123.34 636.77 455.14 397.44<br />

170 2,880.00 2,081.40 1,643.15 1,349.35 1,125.40 638.20 455.95 398.25<br />

171 2,887.52 2,087.30 1,646.07 1,351.71 1,127.46 639.63 456.76 399.06


<strong>Television</strong> — Wild Spot D, Two Majors<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

172 2,895.04 2,093.20 1,648.99 1,354.07 1,129.52 641.06 457.57 399.87<br />

173 2,902.56 2,099.10 1,651.91 1,356.43 1,131.58 642.49 458.38 400.68<br />

174 2,910.08 2,105.00 1,654.83 1,358.79 1,133.64 643.92 459.19 401.49<br />

175 2,917.60 2,110.90 1,657.75 1,361.15 1,135.70 645.35 460.00 402.30<br />

176 2,925.12 2,116.80 1,660.67 1,363.51 1,137.76 646.78 460.81 403.11<br />

177 2,932.64 2,122.70 1,663.59 1,365.87 1,139.82 648.21 461.62 403.92<br />

178 2,940.16 2,128.60 1,666.51 1,368.23 1,141.88 649.64 462.43 404.73<br />

179 2,947.68 2,134.50 1,669.43 1,370.59 1,143.94 651.07 463.24 405.54<br />

180 2,955.20 2,140.40 1,672.35 1,372.95 1,146.00 652.50 464.05 406.35<br />

181 2,962.72 2,146.30 1,675.27 1,375.31 1,148.06 653.93 464.86 407.16<br />

182 2,970.24 2,152.20 1,678.19 1,377.67 1,150.12 655.36 465.67 407.97<br />

183 2,977.76 2,158.10 1,681.11 1,380.03 1,152.18 656.79 466.48 408.78<br />

184 2,985.28 2,164.00 1,684.03 1,382.39 1,154.24 658.22 467.29 409.59<br />

185 2,992.80 2,169.90 1,686.95 1,384.75 1,156.30 659.65 468.10 410.40<br />

186 3,000.32 2,175.80 1,689.87 1,387.11 1,158.36 661.08 468.91 411.21<br />

187 3,007.84 2,181.70 1,692.79 1,389.47 1,160.42 662.51 469.72 412.02<br />

188 3,015.36 2,187.60 1,695.71 1,391.83 1,162.48 663.94 470.53 412.83<br />

189 3,022.88 2,193.50 1,698.63 1,394.19 1,164.54 665.37 471.34 413.64<br />

190 3,030.40 2,199.40 1,701.55 1,396.55 1,166.60 666.80 472.15 414.45<br />

191 3,037.92 2,205.30 1,704.47 1,398.91 1,168.66 668.23 472.96 415.26<br />

192 3,045.44 2,211.20 1,707.39 1,401.27 1,170.72 669.66 473.77 416.07<br />

193 3,052.96 2,217.10 1,710.31 1,403.63 1,172.78 671.09 474.58 416.88<br />

194 3,060.48 2,223.00 1,713.23 1,405.99 1,174.84 672.52 475.39 417.69<br />

195 3,068.00 2,228.90 1,716.15 1,408.35 1,176.90 673.95 476.20 418.50<br />

196 3,075.52 2,234.80 1,719.07 1,410.71 1,178.96 675.38 477.01 419.31<br />

197 3,083.04 2,240.70 1,721.99 1,413.07 1,181.02 676.81 477.82 420.12<br />

198 3,090.56 2,246.60 1,724.91 1,415.43 1,183.08 678.24 478.63 420.93<br />

199 3,098.08 2,252.50 1,727.83 1,417.79 1,185.14 679.67 479.44 421.74<br />

200 3,105.60 2,258.40 1,730.75 1,420.15 1,187.20 681.10 480.25 422.55<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 67


<strong>Television</strong> — Wild Spot E, All Majors<br />

68<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

Base 1,931.85 1,372.10 1,446.70 1,238.10 1,012.00 476.35 384.15 313.90<br />

1 1,939.56 1,378.14 1,449.69 1,240.52 1,014.11 477.83 385.03 314.78<br />

2 1,947.27 1,384.18 1,452.68 1,242.94 1,016.22 479.31 385.91 315.66<br />

3 1,954.98 1,390.22 1,455.67 1,245.36 1,018.33 480.79 386.79 316.54<br />

4 1,962.69 1,396.26 1,458.66 1,247.78 1,020.44 482.27 387.67 317.42<br />

5 1,970.40 1,402.30 1,461.65 1,250.20 1,022.55 483.75 388.55 318.30<br />

6 1,978.11 1,408.34 1,464.64 1,252.62 1,024.66 485.23 389.43 319.18<br />

7 1,985.82 1,414.38 1,467.63 1,255.04 1,026.77 486.71 390.31 320.06<br />

8 1,993.53 1,420.42 1,470.62 1,257.46 1,028.88 488.19 391.19 320.94<br />

9 2,001.24 1,426.46 1,473.61 1,259.88 1,030.99 489.67 392.07 321.82<br />

10 2,008.95 1,432.50 1,476.60 1,262.30 1,033.10 491.15 392.95 322.70<br />

11 2,016.66 1,438.54 1,479.59 1,264.72 1,035.21 492.63 393.83 323.58<br />

12 2,024.37 1,444.58 1,482.58 1,267.14 1,037.32 494.11 394.71 324.46<br />

13 2,032.08 1,450.62 1,485.57 1,269.56 1,039.43 495.59 395.59 325.34<br />

14 2,039.79 1,456.66 1,488.56 1,271.98 1,041.54 497.07 396.47 326.22<br />

15 2,047.50 1,462.70 1,491.55 1,274.40 1,043.65 498.55 397.35 327.10<br />

16 2,055.21 1,468.74 1,494.54 1,276.82 1,045.76 500.03 398.23 327.98<br />

17 2,062.92 1,474.78 1,497.53 1,279.24 1,047.87 501.51 399.11 328.86<br />

18 2,070.63 1,480.82 1,500.52 1,281.66 1,049.98 502.99 399.99 329.74<br />

19 2,078.34 1,486.86 1,503.51 1,284.08 1,052.09 504.47 400.87 330.62<br />

20 2,086.05 1,492.90 1,506.50 1,286.50 1,054.20 505.95 401.75 331.50<br />

21 2,093.76 1,498.94 1,509.49 1,288.92 1,056.31 507.43 402.63 332.38<br />

22 2,101.47 1,504.98 1,512.48 1,291.34 1,058.42 508.91 403.51 333.26<br />

23 2,109.18 1,511.02 1,515.47 1,293.76 1,060.53 510.39 404.39 334.14<br />

24 2,116.89 1,517.06 1,518.46 1,296.18 1,062.64 511.87 405.27 335.02<br />

25 2,124.60 1,523.10 1,521.45 1,298.60 1,064.75 513.35 406.15 335.90<br />

26 2,132.31 1,529.14 1,524.44 1,301.02 1,066.86 514.83 407.03 336.78<br />

27 2,140.02 1,535.18 1,527.43 1,303.44 1,068.97 516.31 407.91 337.66<br />

28 2,147.73 1,541.22 1,530.42 1,305.86 1,071.08 517.79 408.79 338.54<br />

29 2,155.44 1,547.26 1,533.41 1,308.28 1,073.19 519.27 409.67 339.42<br />

30 2,163.15 1,553.30 1,536.40 1,310.70 1,075.30 520.75 410.55 340.30<br />

31 2,170.86 1,559.34 1,539.39 1,313.12 1,077.41 522.23 411.43 341.18<br />

32 2,178.57 1,565.38 1,542.38 1,315.54 1,079.52 523.71 412.31 342.06<br />

33 2,186.28 1,571.42 1,545.37 1,317.96 1,081.63 525.19 413.19 342.94<br />

34 2,193.99 1,577.46 1,548.36 1,320.38 1,083.74 526.67 414.07 343.82<br />

35 2,201.70 1,583.50 1,551.35 1,322.80 1,085.85 528.15 414.95 344.70<br />

36 2,209.41 1,589.54 1,554.34 1,325.22 1,087.96 529.63 415.83 345.58<br />

37 2,217.12 1,595.58 1,557.33 1,327.64 1,090.07 531.11 416.71 346.46<br />

38 2,224.83 1,601.62 1,560.32 1,330.06 1,092.18 532.59 417.59 347.34<br />

39 2,232.54 1,607.66 1,563.31 1,332.48 1,094.29 534.07 418.47 348.22<br />

40 2,240.25 1,613.70 1,566.30 1,334.90 1,096.40 535.55 419.35 349.10<br />

41 2,247.96 1,619.74 1,569.29 1,337.32 1,098.51 537.03 420.23 349.98<br />

42 2,255.67 1,625.78 1,572.28 1,339.74 1,100.62 538.51 421.11 350.86


<strong>Television</strong> — Wild Spot E, All Majors<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

43 2,263.38 1,631.82 1,575.27 1,342.16 1,102.73 539.99 421.99 351.74<br />

44 2,271.09 1,637.86 1,578.26 1,344.58 1,104.84 541.47 422.87 352.62<br />

45 2,278.80 1,643.90 1,581.25 1,347.00 1,106.95 542.95 423.75 353.50<br />

46 2,286.51 1,649.94 1,584.24 1,349.42 1,109.06 544.43 424.63 354.38<br />

47 2,294.22 1,655.98 1,587.23 1,351.84 1,111.17 545.91 425.51 355.26<br />

48 2,301.93 1,662.02 1,590.22 1,354.26 1,113.28 547.39 426.39 356.14<br />

49 2,309.64 1,668.06 1,593.21 1,356.68 1,115.39 548.87 427.27 357.02<br />

50 2,317.35 1,674.10 1,596.20 1,359.10 1,117.50 550.35 428.15 357.90<br />

51 2,325.06 1,680.14 1,599.19 1,361.52 1,119.61 551.83 429.03 358.78<br />

52 2,332.77 1,686.18 1,602.18 1,363.94 1,121.72 553.31 429.91 359.66<br />

53 2,340.48 1,692.22 1,605.17 1,366.36 1,123.83 554.79 430.79 360.54<br />

54 2,348.19 1,698.26 1,608.16 1,368.78 1,125.94 556.27 431.67 361.42<br />

55 2,355.90 1,704.30 1,611.15 1,371.20 1,128.05 557.75 432.55 362.30<br />

56 2,363.61 1,710.34 1,614.14 1,373.62 1,130.16 559.23 433.43 363.18<br />

57 2,371.32 1,716.38 1,617.13 1,376.04 1,132.27 560.71 434.31 364.06<br />

58 2,379.03 1,722.42 1,620.12 1,378.46 1,134.38 562.19 435.19 364.94<br />

59 2,386.74 1,728.46 1,623.11 1,380.88 1,136.49 563.67 436.07 365.82<br />

60 2,394.45 1,734.50 1,626.10 1,383.30 1,138.60 565.15 436.95 366.70<br />

61 2,402.16 1,740.54 1,629.09 1,385.72 1,140.71 566.63 437.83 367.58<br />

62 2,409.87 1,746.58 1,632.08 1,388.14 1,142.82 568.11 438.71 368.46<br />

63 2,417.58 1,752.62 1,635.07 1,390.56 1,144.93 569.59 439.59 369.34<br />

64 2,425.29 1,758.66 1,638.06 1,392.98 1,147.04 571.07 440.47 370.22<br />

65 2,433.00 1,764.70 1,641.05 1,395.40 1,149.15 572.55 441.35 371.10<br />

66 2,440.71 1,770.74 1,644.04 1,397.82 1,151.26 574.03 442.23 371.98<br />

67 2,448.42 1,776.78 1,647.03 1,400.24 1,153.37 575.51 443.11 372.86<br />

68 2,456.13 1,782.82 1,650.02 1,402.66 1,155.48 576.99 443.99 373.74<br />

69 2,463.84 1,788.86 1,653.01 1,405.08 1,157.59 578.47 444.87 374.62<br />

70 2,471.55 1,794.90 1,656.00 1,407.50 1,159.70 579.95 445.75 375.50<br />

71 2,479.26 1,800.94 1,658.99 1,409.92 1,161.81 581.43 446.63 376.38<br />

72 2,486.97 1,806.98 1,661.98 1,412.34 1,163.92 582.91 447.51 377.26<br />

73 2,494.68 1,813.02 1,664.97 1,414.76 1,166.03 584.39 448.39 378.14<br />

74 2,502.39 1,819.06 1,667.96 1,417.18 1,168.14 585.87 449.27 379.02<br />

75 2,510.10 1,825.10 1,670.95 1,419.60 1,170.25 587.35 450.15 379.90<br />

76 2,517.81 1,831.14 1,673.94 1,422.02 1,172.36 588.83 451.03 380.78<br />

77 2,525.52 1,837.18 1,676.93 1,424.44 1,174.47 590.31 451.91 381.66<br />

78 2,533.23 1,843.22 1,679.92 1,426.86 1,176.58 591.79 452.79 382.54<br />

79 2,540.94 1,849.26 1,682.91 1,429.28 1,178.69 593.27 453.67 383.42<br />

80 2,548.65 1,855.30 1,685.90 1,431.70 1,180.80 594.75 454.55 384.30<br />

81 2,556.36 1,861.34 1,688.89 1,434.12 1,182.91 596.23 455.43 385.18<br />

82 2,564.07 1,867.38 1,691.88 1,436.54 1,185.02 597.71 456.31 386.06<br />

83 2,571.78 1,873.42 1,694.87 1,438.96 1,187.13 599.19 457.19 386.94<br />

84 2,579.49 1,879.46 1,697.86 1,441.38 1,189.24 600.67 458.07 387.82<br />

85 2,587.20 1,885.50 1,700.85 1,443.80 1,191.35 602.15 458.95 388.70<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 69


<strong>Television</strong> — Wild Spot E, All Majors<br />

70<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

86 2,594.91 1,891.54 1,703.84 1,446.22 1,193.46 603.63 459.83 389.58<br />

87 2,602.62 1,897.58 1,706.83 1,448.64 1,195.57 605.11 460.71 390.46<br />

88 2,610.33 1,903.62 1,709.82 1,451.06 1,197.68 606.59 461.59 391.34<br />

89 2,618.04 1,909.66 1,712.81 1,453.48 1,199.79 608.07 462.47 392.22<br />

90 2,625.75 1,915.70 1,715.80 1,455.90 1,201.90 609.55 463.35 393.10<br />

91 2,633.46 1,921.74 1,718.79 1,458.32 1,204.01 611.03 464.23 393.98<br />

92 2,641.17 1,927.78 1,721.78 1,460.74 1,206.12 612.51 465.11 394.86<br />

93 2,648.88 1,933.82 1,724.77 1,463.16 1,208.23 613.99 465.99 395.74<br />

94 2,656.59 1,939.86 1,727.76 1,465.58 1,210.34 615.47 466.87 396.62<br />

95 2,664.30 1,945.90 1,730.75 1,468.00 1,212.45 616.95 467.75 397.50<br />

96 2,672.01 1,951.94 1,733.74 1,470.42 1,214.56 618.43 468.63 398.38<br />

97 2,679.72 1,957.98 1,736.73 1,472.84 1,216.67 619.91 469.51 399.26<br />

98 2,687.43 1,964.02 1,739.72 1,475.26 1,218.78 621.39 470.39 400.14<br />

99 2,695.14 1,970.06 1,742.71 1,477.68 1,220.89 622.87 471.27 401.02<br />

100 2,702.85 1,976.10 1,745.70 1,480.10 1,223.00 624.35 472.15 401.90<br />

101 2,710.56 1,982.14 1,748.69 1,482.52 1,225.11 625.83 473.03 402.78<br />

102 2,718.27 1,988.18 1,751.68 1,484.94 1,227.22 627.31 473.91 403.66<br />

103 2,725.98 1,994.22 1,754.67 1,487.36 1,229.33 628.79 474.79 404.54<br />

104 2,733.69 2,000.26 1,757.66 1,489.78 1,231.44 630.27 475.67 405.42<br />

105 2,741.40 2,006.30 1,760.65 1,492.20 1,233.55 631.75 476.55 406.30<br />

106 2,749.11 2,012.34 1,763.64 1,494.62 1,235.66 633.23 477.43 407.18<br />

107 2,756.82 2,018.38 1,766.63 1,497.04 1,237.77 634.71 478.31 408.06<br />

108 2,764.53 2,024.42 1,769.62 1,499.46 1,239.88 636.19 479.19 408.94<br />

109 2,772.24 2,030.46 1,772.61 1,501.88 1,241.99 637.67 480.07 409.82<br />

110 2,779.95 2,036.50 1,775.60 1,504.30 1,244.10 639.15 480.95 410.70<br />

111 2,787.66 2,042.54 1,778.59 1,506.72 1,246.21 640.63 481.83 411.58<br />

112 2,795.37 2,048.58 1,781.58 1,509.14 1,248.32 642.11 482.71 412.46<br />

113 2,803.08 2,054.62 1,784.57 1,511.56 1,250.43 643.59 483.59 413.34<br />

114 2,810.79 2,060.66 1,787.56 1,513.98 1,252.54 645.07 484.47 414.22<br />

115 2,818.50 2,066.70 1,790.55 1,516.40 1,254.65 646.55 485.35 415.10<br />

116 2,826.21 2,072.74 1,793.54 1,518.82 1,256.76 648.03 486.23 415.98<br />

117 2,833.92 2,078.78 1,796.53 1,521.24 1,258.87 649.51 487.11 416.86<br />

118 2,841.63 2,084.82 1,799.52 1,523.66 1,260.98 650.99 487.99 417.74<br />

119 2,849.34 2,090.86 1,802.51 1,526.08 1,263.09 652.47 488.87 418.62<br />

120 2,857.05 2,096.90 1,805.50 1,528.50 1,265.20 653.95 489.75 419.50<br />

121 2,864.76 2,102.94 1,808.49 1,530.92 1,267.31 655.43 490.63 420.38<br />

122 2,872.47 2,108.98 1,811.48 1,533.34 1,269.42 656.91 491.51 421.26<br />

123 2,880.18 2,115.02 1,814.47 1,535.76 1,271.53 658.39 492.39 422.14<br />

124 2,887.89 2,121.06 1,817.46 1,538.18 1,273.64 659.87 493.27 423.02<br />

125 2,895.60 2,127.10 1,820.45 1,540.60 1,275.75 661.35 494.15 423.90<br />

126 2,903.31 2,133.14 1,823.44 1,543.02 1,277.86 662.83 495.03 424.78<br />

127 2,911.02 2,139.18 1,826.43 1,545.44 1,279.97 664.31 495.91 425.66<br />

128 2,918.73 2,145.22 1,829.42 1,547.86 1,282.08 665.79 496.79 426.54


<strong>Television</strong> — Wild Spot E, All Majors<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

129 2,926.44 2,151.26 1,832.41 1,550.28 1,284.19 667.27 497.67 427.42<br />

130 2,934.15 2,157.30 1,835.40 1,552.70 1,286.30 668.75 498.55 428.30<br />

131 2,941.86 2,163.34 1,838.39 1,555.12 1,288.41 670.23 499.43 429.18<br />

132 2,949.57 2,169.38 1,841.38 1,557.54 1,290.52 671.71 500.31 430.06<br />

133 2,957.28 2,175.42 1,844.37 1,559.96 1,292.63 673.19 501.19 430.94<br />

134 2,964.99 2,181.46 1,847.36 1,562.38 1,294.74 674.67 502.07 431.82<br />

135 2,972.70 2,187.50 1,850.35 1,564.80 1,296.85 676.15 502.95 432.70<br />

136 2,980.41 2,193.54 1,853.34 1,567.22 1,298.96 677.63 503.83 433.58<br />

137 2,988.12 2,199.58 1,856.33 1,569.64 1,301.07 679.11 504.71 434.46<br />

138 2,995.83 2,205.62 1,859.32 1,572.06 1,303.18 680.59 505.59 435.34<br />

139 3,003.54 2,211.66 1,862.31 1,574.48 1,305.29 682.07 506.47 436.22<br />

140 3,011.25 2,217.70 1,865.30 1,576.90 1,307.40 683.55 507.35 437.10<br />

141 3,018.96 2,223.74 1,868.29 1,579.32 1,309.51 685.03 508.23 437.98<br />

142 3,026.67 2,229.78 1,871.28 1,581.74 1,311.62 686.51 509.11 438.86<br />

143 3,034.38 2,235.82 1,874.27 1,584.16 1,313.73 687.99 509.99 439.74<br />

144 3,042.09 2,241.86 1,877.26 1,586.58 1,315.84 689.47 510.87 440.62<br />

145 3,049.80 2,247.90 1,880.25 1,589.00 1,317.95 690.95 511.75 441.50<br />

146 3,057.51 2,253.94 1,883.24 1,591.42 1,320.06 692.43 512.63 442.38<br />

147 3,065.22 2,259.98 1,886.23 1,593.84 1,322.17 693.91 513.51 443.26<br />

148 3,072.93 2,266.02 1,889.22 1,596.26 1,324.28 695.39 514.39 444.14<br />

149 3,080.64 2,272.06 1,892.21 1,598.68 1,326.39 696.87 515.27 445.02<br />

150 3,088.35 2,278.10 1,895.20 1,601.10 1,328.50 698.35 516.15 445.90<br />

151 3,096.06 2,284.14 1,898.19 1,603.52 1,330.61 699.83 517.03 446.78<br />

152 3,103.77 2,290.18 1,901.18 1,605.94 1,332.72 701.31 517.91 447.66<br />

153 3,111.48 2,296.22 1,904.17 1,608.36 1,334.83 702.79 518.79 448.54<br />

154 3,119.19 2,302.26 1,907.16 1,610.78 1,336.94 704.27 519.67 449.42<br />

155 3,126.90 2,308.30 1,910.15 1,613.20 1,339.05 705.75 520.55 450.30<br />

156 3,134.61 2,314.34 1,913.14 1,615.62 1,341.16 707.23 521.43 451.18<br />

157 3,142.32 2,320.38 1,916.13 1,618.04 1,343.27 708.71 522.31 452.06<br />

158 3,150.03 2,326.42 1,919.12 1,620.46 1,345.38 710.19 523.19 452.94<br />

159 3,157.74 2,332.46 1,922.11 1,622.88 1,347.49 711.67 524.07 453.82<br />

160 3,165.45 2,338.50 1,925.10 1,625.30 1,349.60 713.15 524.95 454.70<br />

161 3,173.16 2,344.54 1,928.09 1,627.72 1,351.71 714.63 525.83 455.58<br />

162 3,180.87 2,350.58 1,931.08 1,630.14 1,353.82 716.11 526.71 456.46<br />

163 3,188.58 2,356.62 1,934.07 1,632.56 1,355.93 717.59 527.59 457.34<br />

164 3,196.29 2,362.66 1,937.06 1,634.98 1,358.04 719.07 528.47 458.22<br />

165 3,204.00 2,368.70 1,940.05 1,637.40 1,360.15 720.55 529.35 459.10<br />

166 3,211.71 2,374.74 1,943.04 1,639.82 1,362.26 722.03 530.23 459.98<br />

167 3,219.42 2,380.78 1,946.03 1,642.24 1,364.37 723.51 531.11 460.86<br />

168 3,227.13 2,386.82 1,949.02 1,644.66 1,366.48 724.99 531.99 461.74<br />

169 3,234.84 2,392.86 1,952.01 1,647.08 1,368.59 726.47 532.87 462.62<br />

170 3,242.55 2,398.90 1,955.00 1,649.50 1,370.70 727.95 533.75 463.50<br />

171 3,250.26 2,404.94 1,957.99 1,651.92 1,372.81 729.43 534.63 464.38<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 71


<strong>Television</strong> — Wild Spot E, All Majors<br />

72<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

172 3,257.97 2,410.98 1,960.98 1,654.34 1,374.92 730.91 535.51 465.26<br />

173 3,265.68 2,417.02 1,963.97 1,656.76 1,377.03 732.39 536.39 466.14<br />

174 3,273.39 2,423.06 1,966.96 1,659.18 1,379.14 733.87 537.27 467.02<br />

175 3,281.10 2,429.10 1,969.95 1,661.60 1,381.25 735.35 538.15 467.90<br />

176 3,288.81 2,435.14 1,972.94 1,664.02 1,383.36 736.83 539.03 468.78<br />

177 3,296.52 2,441.18 1,975.93 1,666.44 1,385.47 738.31 539.91 469.66<br />

178 3,304.23 2,447.22 1,978.92 1,668.86 1,387.58 739.79 540.79 470.54<br />

179 3,311.94 2,453.26 1,981.91 1,671.28 1,389.69 741.27 541.67 471.42<br />

180 3,319.65 2,459.30 1,984.90 1,673.70 1,391.80 742.75 542.55 472.30<br />

181 3,327.36 2,465.34 1,987.89 1,676.12 1,393.91 744.23 543.43 473.18<br />

182 3,335.07 2,471.38 1,990.88 1,678.54 1,396.02 745.71 544.31 474.06<br />

183 3,342.78 2,477.42 1,993.87 1,680.96 1,398.13 747.19 545.19 474.94<br />

184 3,350.49 2,483.46 1,996.86 1,683.38 1,400.24 748.67 546.07 475.82<br />

185 3,358.20 2,489.50 1,999.85 1,685.80 1,402.35 750.15 546.95 476.70<br />

186 3,365.91 2,495.54 2,002.84 1,688.22 1,404.46 751.63 547.83 477.58<br />

187 3,373.62 2,501.58 2,005.83 1,690.64 1,406.57 753.11 548.71 478.46<br />

188 3,381.33 2,507.62 2,008.82 1,693.06 1,408.68 754.59 549.59 479.34<br />

189 3,389.04 2,513.66 2,011.81 1,695.48 1,410.79 756.07 550.47 480.22<br />

190 3,396.75 2,519.70 2,014.80 1,697.90 1,412.90 757.55 551.35 481.10<br />

191 3,404.46 2,525.74 2,017.79 1,700.32 1,415.01 759.03 552.23 481.98<br />

192 3,412.17 2,531.78 2,020.78 1,702.74 1,417.12 760.51 553.11 482.86<br />

193 3,419.88 2,537.82 2,023.77 1,705.16 1,419.23 761.99 553.99 483.74<br />

194 3,427.59 2,543.86 2,026.76 1,707.58 1,421.34 763.47 554.87 484.62<br />

195 3,435.30 2,549.90 2,029.75 1,710.00 1,423.45 764.95 555.75 485.50<br />

196 3,443.01 2,555.94 2,032.74 1,712.42 1,425.56 766.43 556.63 486.38<br />

197 3,450.72 2,561.98 2,035.73 1,714.84 1,427.67 767.91 557.51 487.26<br />

198 3,458.43 2,568.02 2,038.72 1,717.26 1,429.78 769.39 558.39 488.14<br />

199 3,466.14 2,574.06 2,041.71 1,719.68 1,431.89 770.87 559.27 489.02<br />

200 3,473.85 2,580.10 2,044.70 1,722.10 1,434.00 772.35 560.15 489.90


Section 5<br />

<strong>Television</strong> — Spanish<br />

Language <strong>Rate</strong> Tables<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 73


<strong>Television</strong> — Spanish Language <strong>Rate</strong> Tables<br />

74<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

Base 2,138.60 1,608.25 1,565.60 1,327.00 1,146.20 908.55 787.05 641.65<br />

1 2,144.00 1,612.17 1,569.43 1,330.39 1,148.95 910.82 789.10 643.11<br />

2 2,149.40 1,616.09 1,573.26 1,333.78 1,151.70 913.09 791.15 644.57<br />

3 2,154.80 1,620.01 1,577.09 1,337.17 1,154.45 915.36 793.20 646.03<br />

4 2,160.20 1,623.93 1,580.92 1,340.56 1,157.20 917.63 795.25 647.49<br />

5 2,165.60 1,627.85 1,584.75 1,343.95 1,159.95 919.90 797.30 648.95<br />

6 2,171.00 1,631.77 1,588.58 1,347.34 1,162.70 922.17 799.35 650.41<br />

7 2,176.40 1,635.69 1,592.41 1,350.73 1,165.45 924.44 801.40 651.87<br />

8 2,181.80 1,639.61 1,596.24 1,354.12 1,168.20 926.71 803.45 653.33<br />

9 2,187.20 1,643.53 1,600.07 1,357.51 1,170.95 928.98 805.50 654.79<br />

10 2,192.60 1,647.45 1,603.90 1,360.90 1,173.70 931.25 807.55 656.25<br />

11 2,198.00 1,651.37 1,607.73 1,364.29 1,176.45 933.52 809.60 657.71<br />

12 2,203.40 1,655.29 1,611.56 1,367.68 1,179.20 935.79 811.65 659.17<br />

13 2,208.80 1,659.21 1,615.39 1,371.07 1,181.95 938.06 813.70 660.63<br />

14 2,214.20 1,663.13 1,619.22 1,374.46 1,184.70 940.33 815.75 662.09<br />

15 2,219.60 1,667.05 1,623.05 1,377.85 1,187.45 942.60 817.80 663.55<br />

16 2,225.00 1,670.97 1,626.88 1,381.24 1,190.20 944.87 819.85 665.01<br />

17 2,230.40 1,674.89 1,630.71 1,384.63 1,192.95 947.14 821.90 666.47<br />

18 2,235.80 1,678.81 1,634.54 1,388.02 1,195.70 949.41 823.95 667.93<br />

19 2,241.20 1,682.73 1,638.37 1,391.41 1,198.45 951.68 826.00 669.39<br />

20 2,246.60 1,686.65 1,642.20 1,394.80 1,201.20 953.95 828.05 670.85<br />

21 2,252.00 1,690.57 1,646.03 1,398.19 1,203.95 956.22 830.10 672.31<br />

22 2,257.40 1,694.49 1,649.86 1,401.58 1,206.70 958.49 832.15 673.77<br />

23 2,262.80 1,698.41 1,653.69 1,404.97 1,209.45 960.76 834.20 675.23<br />

24 2,268.20 1,702.33 1,657.52 1,408.36 1,212.20 963.03 836.25 676.69<br />

25 2,273.60 1,706.25 1,661.35 1,411.75 1,214.95 965.30 838.30 678.15<br />

26 2,279.00 1,710.17 1,665.18 1,415.14 1,217.70 967.57 840.35 679.61<br />

27 2,284.40 1,714.09 1,669.01 1,418.53 1,220.45 969.84 842.40 681.07<br />

28 2,289.80 1,718.01 1,672.84 1,421.92 1,223.20 972.11 844.45 682.53<br />

29 2,295.20 1,721.93 1,676.67 1,425.31 1,225.95 974.38 846.50 683.99<br />

30 2,300.60 1,725.85 1,680.50 1,428.70 1,228.70 976.65 848.55 685.45<br />

31 2,306.00 1,729.77 1,684.33 1,432.09 1,231.45 978.92 850.60 686.91<br />

32 2,311.40 1,733.69 1,688.16 1,435.48 1,234.20 981.19 852.65 688.37<br />

33 2,316.80 1,737.61 1,691.99 1,438.87 1,236.95 983.46 854.70 689.83<br />

34 2,322.20 1,741.53 1,695.82 1,442.26 1,239.70 985.73 856.75 691.29<br />

35 2,327.60 1,745.45 1,699.65 1,445.65 1,242.45 988.00 858.80 692.75<br />

36 2,333.00 1,749.37 1,703.48 1,449.04 1,245.20 990.27 860.85 694.21<br />

37 2,338.40 1,753.29 1,707.31 1,452.43 1,247.95 992.54 862.90 695.67<br />

38 2,343.80 1,757.21 1,711.14 1,455.82 1,250.70 994.81 864.95 697.13<br />

39 2,349.20 1,761.13 1,714.97 1,459.21 1,253.45 997.08 867.00 698.59<br />

40 2,354.60 1,765.05 1,718.80 1,462.60 1,256.20 999.35 869.05 700.05<br />

41 2,360.00 1,768.97 1,722.63 1,465.99 1,258.95 1,001.62 871.10 701.51<br />

42 2,365.40 1,772.89 1,726.46 1,469.38 1,261.70 1,003.89 873.15 702.97


<strong>Television</strong> — Spanish Language <strong>Rate</strong> Tables<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

43 2,370.80 1,776.81 1,730.29 1,472.77 1,264.45 1,006.16 875.20 704.43<br />

44 2,376.20 1,780.73 1,734.12 1,476.16 1,267.20 1,008.43 877.25 705.89<br />

45 2,381.60 1,784.65 1,737.95 1,479.55 1,269.95 1,010.70 879.30 707.35<br />

46 2,387.00 1,788.57 1,741.78 1,482.94 1,272.70 1,012.97 881.35 708.81<br />

47 2,392.40 1,792.49 1,745.61 1,486.33 1,275.45 1,015.24 883.40 710.27<br />

48 2,397.80 1,796.41 1,749.44 1,489.72 1,278.20 1,017.51 885.45 711.73<br />

49 2,403.20 1,800.33 1,753.27 1,493.11 1,280.95 1,019.78 887.50 713.19<br />

50 2,408.60 1,804.25 1,757.10 1,496.50 1,283.70 1,022.05 889.55 714.65<br />

51 2,414.00 1,808.17 1,760.93 1,499.89 1,286.45 1,024.32 891.60 716.11<br />

52 2,419.40 1,812.09 1,764.76 1,503.28 1,289.20 1,026.59 893.65 717.57<br />

53 2,424.80 1,816.01 1,768.59 1,506.67 1,291.95 1,028.86 895.70 719.03<br />

54 2,430.20 1,819.93 1,772.42 1,510.06 1,294.70 1,031.13 897.75 720.49<br />

55 2,435.60 1,823.85 1,776.25 1,513.45 1,297.45 1,033.40 899.80 721.95<br />

56 2,441.00 1,827.77 1,780.08 1,516.84 1,300.20 1,035.67 901.85 723.41<br />

57 2,446.40 1,831.69 1,783.91 1,520.23 1,302.95 1,037.94 903.90 724.87<br />

58 2,451.80 1,835.61 1,787.74 1,523.62 1,305.70 1,040.21 905.95 726.33<br />

59 2,457.20 1,839.53 1,791.57 1,527.01 1,308.45 1,042.48 908.00 727.79<br />

60 2,462.60 1,843.45 1,795.40 1,530.40 1,311.20 1,044.75 910.05 729.25<br />

61 2,468.00 1,847.37 1,799.23 1,533.79 1,313.95 1,047.02 912.10 730.71<br />

62 2,473.40 1,851.29 1,803.06 1,537.18 1,316.70 1,049.29 914.15 732.17<br />

63 2,478.80 1,855.21 1,806.89 1,540.57 1,319.45 1,051.56 916.20 733.63<br />

64 2,484.20 1,859.13 1,810.72 1,543.96 1,322.20 1,053.83 918.25 735.09<br />

65 2,489.60 1,863.05 1,814.55 1,547.35 1,324.95 1,056.10 920.30 736.55<br />

66 2,495.00 1,866.97 1,818.38 1,550.74 1,327.70 1,058.37 922.35 738.01<br />

67 2,500.40 1,870.89 1,822.21 1,554.13 1,330.45 1,060.64 924.40 739.47<br />

68 2,505.80 1,874.81 1,826.04 1,557.52 1,333.20 1,062.91 926.45 740.93<br />

69 2,511.20 1,878.73 1,829.87 1,560.91 1,335.95 1,065.18 928.50 742.39<br />

70 2,516.60 1,882.65 1,833.70 1,564.30 1,338.70 1,067.45 930.55 743.85<br />

71 2,522.00 1,886.57 1,837.53 1,567.69 1,341.45 1,069.72 932.60 745.31<br />

72 2,527.40 1,890.49 1,841.36 1,571.08 1,344.20 1,071.99 934.65 746.77<br />

73 2,532.80 1,894.41 1,845.19 1,574.47 1,346.95 1,074.26 936.70 748.23<br />

74 2,538.20 1,898.33 1,849.02 1,577.86 1,349.70 1,076.53 938.75 749.69<br />

75 2,543.60 1,902.25 1,852.85 1,581.25 1,352.45 1,078.80 940.80 751.15<br />

76 2,549.00 1,906.17 1,856.68 1,584.64 1,355.20 1,081.07 942.85 752.61<br />

77 2,554.40 1,910.09 1,860.51 1,588.03 1,357.95 1,083.34 944.90 754.07<br />

78 2,559.80 1,914.01 1,864.34 1,591.42 1,360.70 1,085.61 946.95 755.53<br />

79 2,565.20 1,917.93 1,868.17 1,594.81 1,363.45 1,087.88 949.00 756.99<br />

80 2,570.60 1,921.85 1,872.00 1,598.20 1,366.20 1,090.15 951.05 758.45<br />

81 2,576.00 1,925.77 1,875.83 1,601.59 1,368.95 1,092.42 953.10 759.91<br />

82 2,581.40 1,929.69 1,879.66 1,604.98 1,371.70 1,094.69 955.15 761.37<br />

83 2,586.80 1,933.61 1,883.49 1,608.37 1,374.45 1,096.96 957.20 762.83<br />

84 2,592.20 1,937.53 1,887.32 1,611.76 1,377.20 1,099.23 959.25 764.29<br />

85 2,597.60 1,941.45 1,891.15 1,615.15 1,379.95 1,101.50 961.30 765.75<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 75


<strong>Television</strong> — Spanish Language <strong>Rate</strong> Tables<br />

76<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

86 2,603.00 1,945.37 1,894.98 1,618.54 1,382.70 1,103.77 963.35 767.21<br />

87 2,608.40 1,949.29 1,898.81 1,621.93 1,385.45 1,106.04 965.40 768.67<br />

88 2,613.80 1,953.21 1,902.64 1,625.32 1,388.20 1,108.31 967.45 770.13<br />

89 2,619.20 1,957.13 1,906.47 1,628.71 1,390.95 1,110.58 969.50 771.59<br />

90 2,624.60 1,961.05 1,910.30 1,632.10 1,393.70 1,112.85 971.55 773.05<br />

91 2,630.00 1,964.97 1,914.13 1,635.49 1,396.45 1,115.12 973.60 774.51<br />

92 2,635.40 1,968.89 1,917.96 1,638.88 1,399.20 1,117.39 975.65 775.97<br />

93 2,640.80 1,972.81 1,921.79 1,642.27 1,401.95 1,119.66 977.70 777.43<br />

94 2,646.20 1,976.73 1,925.62 1,645.66 1,404.70 1,121.93 979.75 778.89<br />

95 2,651.60 1,980.65 1,929.45 1,649.05 1,407.45 1,124.20 981.80 780.35<br />

96 2,657.00 1,984.57 1,933.28 1,652.44 1,410.20 1,126.47 983.85 781.81<br />

97 2,662.40 1,988.49 1,937.11 1,655.83 1,412.95 1,128.74 985.90 783.27<br />

98 2,667.80 1,992.41 1,940.94 1,659.22 1,415.70 1,131.01 987.95 784.73<br />

99 2,673.20 1,996.33 1,944.77 1,662.61 1,418.45 1,133.28 990.00 786.19<br />

100 2,678.60 2,000.25 1,948.60 1,666.00 1,421.20 1,135.55 992.05 787.65<br />

101 2,684.00 2,004.17 1,952.43 1,669.39 1,423.95 1,137.82 994.10 789.11<br />

102 2,689.40 2,008.09 1,956.26 1,672.78 1,426.70 1,140.09 996.15 790.57<br />

103 2,694.80 2,012.01 1,960.09 1,676.17 1,429.45 1,142.36 998.20 792.03<br />

104 2,700.20 2,015.93 1,963.92 1,679.56 1,432.20 1,144.63 1,000.25 793.49<br />

105 2,705.60 2,019.85 1,967.75 1,682.95 1,434.95 1,146.90 1,002.30 794.95<br />

106 2,711.00 2,023.77 1,971.58 1,686.34 1,437.70 1,149.17 1,004.35 796.41<br />

107 2,716.40 2,027.69 1,975.41 1,689.73 1,440.45 1,151.44 1,006.40 797.87<br />

108 2,721.80 2,031.61 1,979.24 1,693.12 1,443.20 1,153.71 1,008.45 799.33<br />

109 2,727.20 2,035.53 1,983.07 1,696.51 1,445.95 1,155.98 1,010.50 800.79<br />

110 2,732.60 2,039.45 1,986.90 1,699.90 1,448.70 1,158.25 1,012.55 802.25<br />

111 2,738.00 2,043.37 1,990.73 1,703.29 1,451.45 1,160.52 1,014.60 803.71<br />

112 2,743.40 2,047.29 1,994.56 1,706.68 1,454.20 1,162.79 1,016.65 805.17<br />

113 2,748.80 2,051.21 1,998.39 1,710.07 1,456.95 1,165.06 1,018.70 806.63<br />

114 2,754.20 2,055.13 2,002.22 1,713.46 1,459.70 1,167.33 1,020.75 808.09<br />

115 2,759.60 2,059.05 2,006.05 1,716.85 1,462.45 1,169.60 1,022.80 809.55<br />

116 2,765.00 2,062.97 2,009.88 1,720.24 1,465.20 1,171.87 1,024.85 811.01<br />

117 2,770.40 2,066.89 2,013.71 1,723.63 1,467.95 1,174.14 1,026.90 812.47<br />

118 2,775.80 2,070.81 2,017.54 1,727.02 1,470.70 1,176.41 1,028.95 813.93<br />

119 2,781.20 2,074.73 2,021.37 1,730.41 1,473.45 1,178.68 1,031.00 815.39<br />

120 2,786.60 2,078.65 2,025.20 1,733.80 1,476.20 1,180.95 1,033.05 816.85<br />

121 2,792.00 2,082.57 2,029.03 1,737.19 1,478.95 1,183.22 1,035.10 818.31<br />

122 2,797.40 2,086.49 2,032.86 1,740.58 1,481.70 1,185.49 1,037.15 819.77<br />

123 2,802.80 2,090.41 2,036.69 1,743.97 1,484.45 1,187.76 1,039.20 821.23<br />

124 2,808.20 2,094.33 2,040.52 1,747.36 1,487.20 1,190.03 1,041.25 822.69<br />

125 2,813.60 2,098.25 2,044.35 1,750.75 1,489.95 1,192.30 1,043.30 824.15<br />

126 2,819.00 2,102.17 2,048.18 1,754.14 1,492.70 1,194.57 1,045.35 825.61<br />

127 2,824.40 2,106.09 2,052.01 1,757.53 1,495.45 1,196.84 1,047.40 827.07<br />

128 2,829.80 2,110.01 2,055.84 1,760.92 1,498.20 1,199.11 1,049.45 828.53


<strong>Television</strong> — Spanish Language <strong>Rate</strong> Tables<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

129 2,835.20 2,113.93 2,059.67 1,764.31 1,500.95 1,201.38 1,051.50 829.99<br />

130 2,840.60 2,117.85 2,063.50 1,767.70 1,503.70 1,203.65 1,053.55 831.45<br />

131 2,846.00 2,121.77 2,067.33 1,771.09 1,506.45 1,205.92 1,055.60 832.91<br />

132 2,851.40 2,125.69 2,071.16 1,774.48 1,509.20 1,208.19 1,057.65 834.37<br />

133 2,856.80 2,129.61 2,074.99 1,777.87 1,511.95 1,210.46 1,059.70 835.83<br />

134 2,862.20 2,133.53 2,078.82 1,781.26 1,514.70 1,212.73 1,061.75 837.29<br />

135 2,867.60 2,137.45 2,082.65 1,784.65 1,517.45 1,215.00 1,063.80 838.75<br />

136 2,873.00 2,141.37 2,086.48 1,788.04 1,520.20 1,217.27 1,065.85 840.21<br />

137 2,878.40 2,145.29 2,090.31 1,791.43 1,522.95 1,219.54 1,067.90 841.67<br />

138 2,883.80 2,149.21 2,094.14 1,794.82 1,525.70 1,221.81 1,069.95 843.13<br />

139 2,889.20 2,153.13 2,097.97 1,798.21 1,528.45 1,224.08 1,072.00 844.59<br />

140 2,894.60 2,157.05 2,101.80 1,801.60 1,531.20 1,226.35 1,074.05 846.05<br />

141 2,900.00 2,160.97 2,105.63 1,804.99 1,533.95 1,228.62 1,076.10 847.51<br />

142 2,905.40 2,164.89 2,109.46 1,808.38 1,536.70 1,230.89 1,078.15 848.97<br />

143 2,910.80 2,168.81 2,113.29 1,811.77 1,539.45 1,233.16 1,080.20 850.43<br />

144 2,916.20 2,172.73 2,117.12 1,815.16 1,542.20 1,235.43 1,082.25 851.89<br />

145 2,921.60 2,176.65 2,120.95 1,818.55 1,544.95 1,237.70 1,084.30 853.35<br />

146 2,927.00 2,180.57 2,124.78 1,821.94 1,547.70 1,239.97 1,086.35 854.81<br />

147 2,932.40 2,184.49 2,128.61 1,825.33 1,550.45 1,242.24 1,088.40 856.27<br />

148 2,937.80 2,188.41 2,132.44 1,828.72 1,553.20 1,244.51 1,090.45 857.73<br />

149 2,943.20 2,192.33 2,136.27 1,832.11 1,555.95 1,246.78 1,092.50 859.19<br />

150 2,948.60 2,196.25 2,140.10 1,835.50 1,558.70 1,249.05 1,094.55 860.65<br />

151 2,954.00 2,200.17 2,143.93 1,838.89 1,561.45 1,251.32 1,096.60 862.11<br />

152 2,959.40 2,204.09 2,147.76 1,842.28 1,564.20 1,253.59 1,098.65 863.57<br />

153 2,964.80 2,208.01 2,151.59 1,845.67 1,566.95 1,255.86 1,100.70 865.03<br />

154 2,970.20 2,211.93 2,155.42 1,849.06 1,569.70 1,258.13 1,102.75 866.49<br />

155 2,975.60 2,215.85 2,159.25 1,852.45 1,572.45 1,260.40 1,104.80 867.95<br />

156 2,981.00 2,219.77 2,163.08 1,855.84 1,575.20 1,262.67 1,106.85 869.41<br />

157 2,986.40 2,223.69 2,166.91 1,859.23 1,577.95 1,264.94 1,108.90 870.87<br />

158 2,991.80 2,227.61 2,170.74 1,862.62 1,580.70 1,267.21 1,110.95 872.33<br />

159 2,997.20 2,231.53 2,174.57 1,866.01 1,583.45 1,269.48 1,113.00 873.79<br />

160 3,002.60 2,235.45 2,178.40 1,869.40 1,586.20 1,271.75 1,115.05 875.25<br />

161 3,008.00 2,239.37 2,182.23 1,872.79 1,588.95 1,274.02 1,117.10 876.71<br />

162 3,013.40 2,243.29 2,186.06 1,876.18 1,591.70 1,276.29 1,119.15 878.17<br />

163 3,018.80 2,247.21 2,189.89 1,879.57 1,594.45 1,278.56 1,121.20 879.63<br />

164 3,024.20 2,251.13 2,193.72 1,882.96 1,597.20 1,280.83 1,123.25 881.09<br />

165 3,029.60 2,255.05 2,197.55 1,886.35 1,599.95 1,283.10 1,125.30 882.55<br />

166 3,035.00 2,258.97 2,201.38 1,889.74 1,602.70 1,285.37 1,127.35 884.01<br />

167 3,040.40 2,262.89 2,205.21 1,893.13 1,605.45 1,287.64 1,129.40 885.47<br />

168 3,045.80 2,266.81 2,209.04 1,896.52 1,608.20 1,289.91 1,131.45 886.93<br />

169 3,051.20 2,270.73 2,212.87 1,899.91 1,610.95 1,292.18 1,133.50 888.39<br />

170 3,056.60 2,274.65 2,216.70 1,903.30 1,613.70 1,294.45 1,135.55 889.85<br />

171 3,062.00 2,278.57 2,220.53 1,906.69 1,616.45 1,296.72 1,137.60 891.31<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 77


<strong>Television</strong> — Spanish Language <strong>Rate</strong> Tables<br />

78<br />

Units<br />

OC<br />

Accum<br />

VO<br />

Accum<br />

G3-5<br />

Accum<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

On Camera Groups Off Camera Groups<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

G3-5<br />

Accum<br />

G6-8<br />

Accum<br />

G9+<br />

Accum<br />

172 3,067.40 2,282.49 2,224.36 1,910.08 1,619.20 1,298.99 1,139.65 892.77<br />

173 3,072.80 2,286.41 2,228.19 1,913.47 1,621.95 1,301.26 1,141.70 894.23<br />

174 3,078.20 2,290.33 2,232.02 1,916.86 1,624.70 1,303.53 1,143.75 895.69<br />

175 3,083.60 2,294.25 2,235.85 1,920.25 1,627.45 1,305.80 1,145.80 897.15<br />

176 3,089.00 2,298.17 2,239.68 1,923.64 1,630.20 1,308.07 1,147.85 898.61<br />

177 3,094.40 2,302.09 2,243.51 1,927.03 1,632.95 1,310.34 1,149.90 900.07<br />

178 3,099.80 2,306.01 2,247.34 1,930.42 1,635.70 1,312.61 1,151.95 901.53<br />

179 3,105.20 2,309.93 2,251.17 1,933.81 1,638.45 1,314.88 1,154.00 902.99<br />

180 3,110.60 2,313.85 2,255.00 1,937.20 1,641.20 1,317.15 1,156.05 904.45<br />

181 3,116.00 2,317.77 2,258.83 1,940.59 1,643.95 1,319.42 1,158.10 905.91<br />

182 3,121.40 2,321.69 2,262.66 1,943.98 1,646.70 1,321.69 1,160.15 907.37<br />

183 3,126.80 2,325.61 2,266.49 1,947.37 1,649.45 1,323.96 1,162.20 908.83<br />

184 3,132.20 2,329.53 2,270.32 1,950.76 1,652.20 1,326.23 1,164.25 910.29<br />

185 3,137.60 2,333.45 2,274.15 1,954.15 1,654.95 1,328.50 1,166.30 911.75<br />

186 3,143.00 2,337.37 2,277.98 1,957.54 1,657.70 1,330.77 1,168.35 913.21<br />

187 3,148.40 2,341.29 2,281.81 1,960.93 1,660.45 1,333.04 1,170.40 914.67<br />

188 3,153.80 2,345.21 2,285.64 1,964.32 1,663.20 1,335.31 1,172.45 916.13<br />

189 3,159.20 2,349.13 2,289.47 1,967.71 1,665.95 1,337.58 1,174.50 917.59<br />

190 3,164.60 2,353.05 2,293.30 1,971.10 1,668.70 1,339.85 1,176.55 919.05<br />

191 3,170.00 2,356.97 2,297.13 1,974.49 1,671.45 1,342.12 1,178.60 920.51<br />

192 3,175.40 2,360.89 2,300.96 1,977.88 1,674.20 1,344.39 1,180.65 921.97<br />

193 3,180.80 2,364.81 2,304.79 1,981.27 1,676.95 1,346.66 1,182.70 923.43<br />

194 3,186.20 2,368.73 2,308.62 1,984.66 1,679.70 1,348.93 1,184.75 924.89<br />

195 3,191.60 2,372.65 2,312.45 1,988.05 1,682.45 1,351.20 1,186.80 926.35<br />

196 3,197.00 2,376.57 2,316.28 1,991.44 1,685.20 1,353.47 1,188.85 927.81<br />

197 3,202.40 2,380.49 2,320.11 1,994.83 1,687.95 1,355.74 1,190.90 929.27<br />

198 3,207.80 2,384.41 2,323.94 1,998.22 1,690.70 1,358.01 1,192.95 930.73<br />

199 3,213.20 2,388.33 2,327.77 2,001.61 1,693.45 1,360.28 1,195.00 932.19<br />

200 3,081.90 2,290.05 2,233.20 2,005.00 1,623.60 1,304.00 1,145.65 894.45


Section 6<br />

<strong>Radio</strong> — AFTRA Session<br />

<strong>and</strong> Use Summary<br />

Term: April 1, <strong>2009</strong> — March 31, 2012<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 79


<strong>Radio</strong> — AFTRA Session <strong>and</strong> Use Summary<br />

Session:<br />

<strong>Radio</strong> performers booked through an agent receive a 10% agent’s fee on top of all wages.<br />

Singer mults are an additional 50%.<br />

Scale Singers w/Multitracking<br />

Actor, Announcer, Solo, Duo 262.85 Solo/Duo 394.28<br />

Group Singers 3-5 193.65 Group Singers 3-5 290.48<br />

Group Singers 6-8 171.35 Group Singers 6-8 257.03<br />

Group Singers 9+ 152.00 Group Singers 9+ 228.00<br />

Contractor 3-8 90.25<br />

Contractor 9+ 144.35<br />

LA Scale: This is an informal overscale session rate paid to performers, <strong>and</strong> is not part of the collective bargaining agreement.<br />

Editing & Dubbing<br />

Tags 108.75<br />

Tags – Local Contact Number 2-25 108.75<br />

26-50 78.05<br />

51+ 42.60<br />

AdLib or Creative Session<br />

First Hour 235.35<br />

Each Add’l ½ hr. 117.70<br />

Auditions<br />

Overtime (Over 1 Hour)- per 1/2 hr. 28.30<br />

3rd <strong>and</strong> Subsequent Calls - 1 hr. 56.65<br />

Each Add’l ½ hr. 28.30<br />

80<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Sound Effects Performer:<br />

First Hour 202.10<br />

Each Add’l ½ hr. 67.35<br />

Dealer/Sessions 225.15<br />

Use Fees – Pgm/Spot Combined 120.30<br />

Use Fees – Spot Only 88.40<br />

Use Fees – Dealers 185.95<br />

Recorded as TV Commercial 387.45<br />

Demos/Non-Air <strong>Commercials</strong><br />

Actor, Announcer 181.15<br />

Solo, Duo (up to 4 commercials) 182.80<br />

Group Singers (up to 4 commercials) 119.50<br />

Public Service Announcement (PSA)<br />

Covers one year of use. Scripts must be approved by the Union.<br />

Media must be provided pro bono.<br />

Actor, Announcer 594.65<br />

Solo/Duo 617.50<br />

Group Singers 3-5 402.60<br />

Group Singers 6-8 322.05<br />

Group Singers 9+ 201.40


Network Program Use<br />

Dealer Use (6-Month Use Cycle)<br />

Actor/Announcer 710.80<br />

Solo/Duo 563.85<br />

Group 3-5 367.60<br />

Group 6-8 294.15<br />

Group 9+ 183.85<br />

Sound Effects Performer 185.95<br />

Regional Network Program Use<br />

Actor/Announcer/Solo/Duo 860.70<br />

No Majors – All Groups 403.45<br />

Any Majors – Group 3-5 860.70<br />

Any Majors – Group 6-8 774.65<br />

Any Majors – Group 9+ 696.70<br />

Local Program Use<br />

1 Week 4 Weeks 8 Weeks 13 Weeks<br />

All Performers 285.65<br />

Single Market Commercial<br />

Actor/Announcer Session –<br />

Cover 1st 13-Wk Use Cycle 181.15<br />

Each additional 13-Wk Use Cycles 181.15<br />

1 Year of Use Prepaid 543.50<br />

1 Yr Use Add’l 26 Wks<br />

Solo/Duo Singer 724.65 299.55<br />

Group 3-5 563.30 232.10<br />

Group 6-8 480.55 194.75<br />

Group 9+ 414.50 164.70<br />

Foreign Use<br />

13 Weeks Ltd.<br />

26 Uses<br />

13 Weeks<br />

Ltd.<br />

39 Uses<br />

13 Weeks<br />

Across The<br />

Board<br />

Actor, Announcer,<br />

Solo, Duo 444.75 721.55 1,149.40 1,426.30 713.20 1,074.05 1,493.55<br />

Group Singers 3-5 333.75 554.90 884.35 1,097.05 548.40 752.05 1,148.55<br />

Group Singers 6-8 333.75 496.20 790.00 980.90 490.40 671.30 1,027.10<br />

Group Singers 9+ 333.75 453.30 708.00 898.65 448.10 609.85 941.00<br />

Internet <strong>and</strong>/or<br />

New Media<br />

8-week option: 133% of session fee<br />

1-year oiption: 350% of session fee<br />

IMPORTANT! Made for Internet/New Media annnouncements are freely bargained<br />

for until April 1, 2011, then the above terms apply. Free bargaining continues for the<br />

term of the agreement for editing.<br />

Actor/Announcer/Solo Duo 521.45<br />

Group 3-5 302.45<br />

Group 6-8 208.60<br />

Group 9+ 166.80<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 81


Wild Spot — 13 Week <strong>Rate</strong>s<br />

No Majors<br />

82<br />

Actor/Annc<br />

Solo/Duo Groups<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Solo/Duo<br />

w/Multi Groups w/Multi<br />

3-5 6-8 9+ 3-5 6-8 9+<br />

1st Unit 262.85 193.65 171.35 152.00 394.28 290.48 257.03 228.00<br />

2-25 Units Each 3.87 2.01 1.72 1.52 5.81 3.02 2.58 2.28<br />

26-60 Each 2.91 1.72 1.32 1.32 4.37 2.58 1.98 1.98<br />

61+ Units Each 2.91 0.97 0.84 0.84 4.37 1.46 1.26 1.26<br />

One Major – NY Only<br />

Base <strong>Rate</strong> 393.55 214.00 190.00 168.65 590.33 321.00 285.00 252.98<br />

1-35 Units Each 2.91 1.72 1.44 1.38 4.37 2.58 2.16 2.07<br />

36+ Units Each 2.91 0.97 0.84 0.84 4.37 1.46 1.26 1.26<br />

One Major – Chi or LA Only<br />

Base <strong>Rate</strong> 356.95 214.00 190.00 168.65 535.43 321.00 285.00 252.98<br />

1-35 Units Each 2.91 1.72 1.44 1.38 4.37 2.58 2.16 2.07<br />

36+ Units Each 2.91 0.97 0.84 0.84 4.37 1.46 1.26 1.26<br />

Two Majors<br />

Base <strong>Rate</strong> 480.00 255.60 196.10 174.50 720.00 383.40 294.15 261.75<br />

1-60 Units Each 2.91 1.44 1.44 1.38 4.37 2.16 2.16 2.07<br />

61+ Units Each 2.91 0.97 0.84 0.84 4.37 1.46 1.26 1.26<br />

Three Majors<br />

Base <strong>Rate</strong> 606.50 284.75 220.35 196.10 909.75 427.13 330.53 294.15<br />

1-60 Units Each 2.91 1.44 1.44 1.38 4.37 2.16 2.16 2.07<br />

61+ Units Each 2.91 0.97 0.84 0.84 4.37 1.46 1.26 1.26<br />

Weighted Markets<br />

Atlanta .............................................. 6 Denver .............................................. 4 Las Vegas ......................................... 2 Philadelphia ...................................... 8 St. Louis ............................................ 3<br />

Baltimore .......................................... 3 Detroit .............................................. 5 Mexico City ................................... 43 Phoenix ............................................. 5 San Diego ......................................... 3<br />

Birmingham (Ann, Tusc) ................ 2 Gr<strong>and</strong> Rapids................................... 2 Miami................................................. 4 Pittsburgh ......................................... 3 San Francisco................................... 7<br />

Boston .............................................. 6 Greenville/Spart/Ash/ Anderson . 2 Milwaukee ........................................ 2 Portl<strong>and</strong>, OR.................................... 3 Seattle-Tacoma .............................. 5<br />

Charlotte.......................................... 3 Harrisburg/Lanc/Leban/York ........ 2 Minneapolis/St. Paul........................ 4 Puerto Rico (Eng.Lang.Comm) ... 3 Tampa/St. Petersburg ..................... 5<br />

Cincinnati ......................................... 2 Hartford-New Haven .................... 2 Montreal ........................................... 4 Raleigh-Durham ............................ 3 Toronto ............................................ 7<br />

Clevel<strong>and</strong> .......................................... 4 Houston ........................................... 6 Nashville .......................................... 2 Sacramento-Stockton .................... 3 Vancouver BC ................................. 3<br />

Columbus OH ................................ 2 Indianapolis ..................................... 3 Norfolk/Ports/Newport ............. 2 San Antonio ..................................... 2 Washington, DC ............................. 6<br />

Dallas-Ft. Worth........................... 7 Kansas City ...................................... 2 Orl<strong>and</strong>o/Daytona ........................... 4 Salt Lake City .................................. 2 West Palm Beach/Ft. Pierce ......... 2<br />

Non-major or unweighted market are one unit each.


Wild Spot — 8 Week <strong>Rate</strong>s<br />

No Majors<br />

Actor/Annc<br />

Solo/Duo Groups<br />

Solo/Duo<br />

w/Multi Groups w/Multi<br />

3-5 6-8 9+ 3-5 6-8 9+<br />

1st Unit 262.85 193.65 171.35 152.00 394.28 290.48 257.03 228.00<br />

2-25 Units Each 3.10 1.91 1.63 1.44 4.65 2.87 2.45 2.16<br />

26-60 Each 2.33 1.63 1.25 1.25 3.50 2.45 1.88 1.88<br />

61+ Units Each 2.33 0.92 0.80 0.80 3.50 1.38 1.20 1.20<br />

One Major – NY Only<br />

Base <strong>Rate</strong> 314.84 203.30 180.50 160.22 472.26 304.95 270.75 240.33<br />

1-35 Units Each 2.33 1.63 1.37 1.31 3.50 2.45 2.06 1.97<br />

36+ Units Each 2.33 0.92 0.80 0.80 3.50 1.38 1.20 1.20<br />

One Major – Chi or LA Only<br />

Base <strong>Rate</strong> 285.56 203.30 180.50 160.22 428.34 304.95 270.75 240.33<br />

1-35 Units Each 2.33 1.63 1.37 1.31 3.50 2.45 2.06 1.97<br />

36+ Units Each 2.33 0.92 0.80 0.80 3.50 1.38 1.20 1.20<br />

Two Majors<br />

Base <strong>Rate</strong> 384.00 242.82 186.30 165.78 576.00 364.23 279.45 248.67<br />

1-60 Units Each 2.33 1.37 1.37 1.31 3.50 2.06 2.06 1.97<br />

61+ Units Each 2.33 0.92 0.80 0.80 3.50 1.38 1.20 1.20<br />

Three Majors<br />

Base <strong>Rate</strong> 485.20 270.51 209.33 186.30 727.80 405.77 314.00 279.45<br />

1-60 Units Each 2.33 1.37 1.37 1.31 3.50 2.06 2.06 1.97<br />

61+ Units Each 2.33 0.92 0.80 0.80 3.50 1.38 1.20 1.20<br />

Weighted Markets<br />

Atlanta .............................................. 6 Denver .............................................. 4 Las Vegas ......................................... 2 Philadelphia ...................................... 8 St. Louis ............................................ 3<br />

Baltimore .......................................... 3 Detroit .............................................. 5 Mexico City ................................... 43 Phoenix ............................................. 5 San Diego ......................................... 3<br />

Birmingham (Ann, Tusc) ................ 2 Gr<strong>and</strong> Rapids................................... 2 Miami................................................. 4 Pittsburgh ......................................... 3 San Francisco................................... 7<br />

Boston .............................................. 6 Greenville/Spart/Ash/ Anderson . 2 Milwaukee ........................................ 2 Portl<strong>and</strong>, OR.................................... 3 Seattle-Tacoma .............................. 5<br />

Charlotte.......................................... 3 Harrisburg/Lanc/Leban/York ........ 2 Minneapolis/St. Paul........................ 4 Puerto Rico (Eng.Lang.Comm) ... 3 Tampa/St. Petersburg ..................... 5<br />

Cincinnati ......................................... 2 Hartford-New Haven .................... 2 Montreal ........................................... 4 Raleigh-Durham ............................ 3 Toronto ............................................ 7<br />

Clevel<strong>and</strong> .......................................... 4 Houston ........................................... 6 Nashville .......................................... 2 Sacramento-Stockton .................... 3 Vancouver BC ................................. 3<br />

Columbus OH ................................ 2 Indianapolis ..................................... 3 Norfolk/Ports/Newport ............. 2 San Antonio ..................................... 2 Washington, DC ............................. 6<br />

Dallas-Ft. Worth........................... 7 Kansas City ...................................... 2 Orl<strong>and</strong>o/Daytona ........................... 4 Salt Lake City .................................. 2 West Palm Beach/Ft. Pierce ......... 2<br />

Non-major or unweighted market are one unit each.<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 83


84<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Section 7<br />

<strong>Radio</strong> — Wild Spot Tables – 13 Weeks<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 85


<strong>Radio</strong> — Wild Spot A – 13 Weeks, No Majors<br />

86<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

1 262.85 262.85 193.65 193.65 171.35 171.35 152.00 152.00<br />

2 3.87 266.72 2.01 195.66 1.72 173.07 1.52 153.52<br />

3 3.87 270.59 2.01 197.67 1.72 174.79 1.52 155.04<br />

4 3.87 274.46 2.01 199.68 1.72 176.51 1.52 156.56<br />

5 3.87 278.33 2.01 201.69 1.72 178.23 1.52 158.08<br />

6 3.87 282.20 2.01 203.70 1.72 179.95 1.52 159.60<br />

7 3.87 286.07 2.01 205.71 1.72 181.67 1.52 161.12<br />

8 3.87 289.94 2.01 207.72 1.72 183.39 1.52 162.64<br />

9 3.87 293.81 2.01 209.73 1.72 185.11 1.52 164.16<br />

10 3.87 297.68 2.01 211.74 1.72 186.83 1.52 165.68<br />

11 3.87 301.55 2.01 213.75 1.72 188.55 1.52 167.20<br />

12 3.87 305.42 2.01 215.76 1.72 190.27 1.52 168.72<br />

13 3.87 309.29 2.01 217.77 1.72 191.99 1.52 170.24<br />

14 3.87 313.16 2.01 219.78 1.72 193.71 1.52 171.76<br />

15 3.87 317.03 2.01 221.79 1.72 195.43 1.52 173.28<br />

16 3.87 320.90 2.01 223.80 1.72 197.15 1.52 174.80<br />

17 3.87 324.77 2.01 225.81 1.72 198.87 1.52 176.32<br />

18 3.87 328.64 2.01 227.82 1.72 200.59 1.52 177.84<br />

19 3.87 332.51 2.01 229.83 1.72 202.31 1.52 179.36<br />

20 3.87 336.38 2.01 231.84 1.72 204.03 1.52 180.88<br />

21 3.87 340.25 2.01 233.85 1.72 205.75 1.52 182.40<br />

22 3.87 344.12 2.01 235.86 1.72 207.47 1.52 183.92<br />

23 3.87 347.99 2.01 237.87 1.72 209.19 1.52 185.44<br />

24 3.87 351.86 2.01 239.88 1.72 210.91 1.52 186.96<br />

25 3.87 355.73 2.01 241.89 1.72 212.63 1.52 188.48<br />

26 2.91 358.64 1.72 243.61 1.32 213.95 1.32 189.80<br />

27 2.91 361.55 1.72 245.33 1.32 215.27 1.32 191.12<br />

28 2.91 364.46 1.72 247.05 1.32 216.59 1.32 192.44<br />

29 2.91 367.37 1.72 248.77 1.32 217.91 1.32 193.76<br />

30 2.91 370.28 1.72 250.49 1.32 219.23 1.32 195.08<br />

31 2.91 373.19 1.72 252.21 1.32 220.55 1.32 196.40<br />

32 2.91 376.10 1.72 253.93 1.32 221.87 1.32 197.72<br />

33 2.91 379.01 1.72 255.65 1.32 223.19 1.32 199.04<br />

34 2.91 381.92 1.72 257.37 1.32 224.51 1.32 200.36<br />

35 2.91 384.83 1.72 259.09 1.32 225.83 1.32 201.68<br />

36 2.91 387.74 1.72 260.81 1.32 227.15 1.32 203.00<br />

37 2.91 390.65 1.72 262.53 1.32 228.47 1.32 204.32<br />

38 2.91 393.56 1.72 264.25 1.32 229.79 1.32 205.64<br />

39 2.91 396.47 1.72 265.97 1.32 231.11 1.32 206.96<br />

40 2.91 399.38 1.72 267.69 1.32 232.43 1.32 208.28<br />

41 2.91 402.29 1.72 269.41 1.32 233.75 1.32 209.60<br />

42 2.91 405.20 1.72 271.13 1.32 235.07 1.32 210.92<br />

43 2.91 408.11 1.72 272.85 1.32 236.39 1.32 212.24


<strong>Radio</strong> — Wild Spot A – 13 Weeks, No Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

44 2.91 411.02 1.72 274.57 1.32 237.71 1.32 213.56<br />

45 2.91 413.93 1.72 276.29 1.32 239.03 1.32 214.88<br />

46 2.91 416.84 1.72 278.01 1.32 240.35 1.32 216.20<br />

47 2.91 419.75 1.72 279.73 1.32 241.67 1.32 217.52<br />

48 2.91 422.66 1.72 281.45 1.32 242.99 1.32 218.84<br />

49 2.91 425.57 1.72 283.17 1.32 244.31 1.32 220.16<br />

50 2.91 428.48 1.72 284.89 1.32 245.63 1.32 221.48<br />

51 2.91 431.39 1.72 286.61 1.32 246.95 1.32 222.80<br />

52 2.91 434.30 1.72 288.33 1.32 248.27 1.32 224.12<br />

53 2.91 437.21 1.72 290.05 1.32 249.59 1.32 225.44<br />

54 2.91 440.12 1.72 291.77 1.32 250.91 1.32 226.76<br />

55 2.91 443.03 1.72 293.49 1.32 252.23 1.32 228.08<br />

56 2.91 445.94 1.72 295.21 1.32 253.55 1.32 229.40<br />

57 2.91 448.85 1.72 296.93 1.32 254.87 1.32 230.72<br />

58 2.91 451.76 1.72 298.65 1.32 256.19 1.32 232.04<br />

59 2.91 454.67 1.72 300.37 1.32 257.51 1.32 233.36<br />

60 2.91 457.58 1.72 302.09 1.32 258.83 1.32 234.68<br />

61 2.91 460.49 0.97 303.06 0.84 259.67 0.84 235.52<br />

62 2.91 463.40 0.97 304.03 0.84 260.51 0.84 236.36<br />

63 2.91 466.31 0.97 305.00 0.84 261.35 0.84 237.20<br />

64 2.91 469.22 0.97 305.97 0.84 262.19 0.84 238.04<br />

65 2.91 472.13 0.97 306.94 0.84 263.03 0.84 238.88<br />

66 2.91 475.04 0.97 307.91 0.84 263.87 0.84 239.72<br />

67 2.91 477.95 0.97 308.88 0.84 264.71 0.84 240.56<br />

68 2.91 480.86 0.97 309.85 0.84 265.55 0.84 241.40<br />

69 2.91 483.77 0.97 310.82 0.84 266.39 0.84 242.24<br />

70 2.91 486.68 0.97 311.79 0.84 267.23 0.84 243.08<br />

71 2.91 489.59 0.97 312.76 0.84 268.07 0.84 243.92<br />

72 2.91 492.50 0.97 313.73 0.84 268.91 0.84 244.76<br />

73 2.91 495.41 0.97 314.70 0.84 269.75 0.84 245.60<br />

74 2.91 498.32 0.97 315.67 0.84 270.59 0.84 246.44<br />

75 2.91 501.23 0.97 316.64 0.84 271.43 0.84 247.28<br />

76 2.91 504.14 0.97 317.61 0.84 272.27 0.84 248.12<br />

77 2.91 507.05 0.97 318.58 0.84 273.11 0.84 248.96<br />

78 2.91 509.96 0.97 319.55 0.84 273.95 0.84 249.80<br />

79 2.91 512.87 0.97 320.52 0.84 274.79 0.84 250.64<br />

80 2.91 515.78 0.97 321.49 0.84 275.63 0.84 251.48<br />

81 2.91 518.69 0.97 322.46 0.84 276.47 0.84 252.32<br />

82 2.91 521.60 0.97 323.43 0.84 277.31 0.84 253.16<br />

83 2.91 524.51 0.97 324.40 0.84 278.15 0.84 254.00<br />

84 2.91 527.42 0.97 325.37 0.84 278.99 0.84 254.84<br />

85 2.91 530.33 0.97 326.34 0.84 279.83 0.84 255.68<br />

86 2.91 533.24 0.97 327.31 0.84 280.67 0.84 256.52<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 87


<strong>Radio</strong> — Wild Spot A – 13 Weeks, No Majors<br />

88<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

87 2.91 536.15 0.97 328.28 0.84 281.51 0.84 257.36<br />

88 2.91 539.06 0.97 329.25 0.84 282.35 0.84 258.20<br />

89 2.91 541.97 0.97 330.22 0.84 283.19 0.84 259.04<br />

90 2.91 544.88 0.97 331.19 0.84 284.03 0.84 259.88<br />

91 2.91 547.79 0.97 332.16 0.84 284.87 0.84 260.72<br />

92 2.91 550.70 0.97 333.13 0.84 285.71 0.84 261.56<br />

93 2.91 553.61 0.97 334.10 0.84 286.55 0.84 262.40<br />

94 2.91 556.52 0.97 335.07 0.84 287.39 0.84 263.24<br />

95 2.91 559.43 0.97 336.04 0.84 288.23 0.84 264.08<br />

96 2.91 562.34 0.97 337.01 0.84 289.07 0.84 264.92<br />

97 2.91 565.25 0.97 337.98 0.84 289.91 0.84 265.76<br />

98 2.91 568.16 0.97 338.95 0.84 290.75 0.84 266.60<br />

99 2.91 571.07 0.97 339.92 0.84 291.59 0.84 267.44<br />

100 2.91 573.98 0.97 340.89 0.84 292.43 0.84 268.28<br />

101 2.91 576.89 0.97 341.86 0.84 293.27 0.84 269.12<br />

102 2.91 579.80 0.97 342.83 0.84 294.11 0.84 269.96<br />

103 2.91 582.71 0.97 343.80 0.84 294.95 0.84 270.80<br />

104 2.91 585.62 0.97 344.77 0.84 295.79 0.84 271.64<br />

105 2.91 588.53 0.97 345.74 0.84 296.63 0.84 272.48<br />

106 2.91 591.44 0.97 346.71 0.84 297.47 0.84 273.32<br />

107 2.91 594.35 0.97 347.68 0.84 298.31 0.84 274.16<br />

108 2.91 597.26 0.97 348.65 0.84 299.15 0.84 275.00<br />

109 2.91 600.17 0.97 349.62 0.84 299.99 0.84 275.84<br />

110 2.91 603.08 0.97 350.59 0.84 300.83 0.84 276.68<br />

111 2.91 605.99 0.97 351.56 0.84 301.67 0.84 277.52<br />

112 2.91 608.90 0.97 352.53 0.84 302.51 0.84 278.36<br />

113 2.91 611.81 0.97 353.50 0.84 303.35 0.84 279.20<br />

114 2.91 614.72 0.97 354.47 0.84 304.19 0.84 280.04<br />

115 2.91 617.63 0.97 355.44 0.84 305.03 0.84 280.88<br />

116 2.91 620.54 0.97 356.41 0.84 305.87 0.84 281.72<br />

117 2.91 623.45 0.97 357.38 0.84 306.71 0.84 282.56<br />

118 2.91 626.36 0.97 358.35 0.84 307.55 0.84 283.40<br />

119 2.91 629.27 0.97 359.32 0.84 308.39 0.84 284.24<br />

120 2.91 632.18 0.97 360.29 0.84 309.23 0.84 285.08<br />

121 2.91 635.09 0.97 361.26 0.84 310.07 0.84 285.92<br />

122 2.91 638.00 0.97 362.23 0.84 310.91 0.84 286.76<br />

123 2.91 640.91 0.97 363.20 0.84 311.75 0.84 287.60<br />

124 2.91 643.82 0.97 364.17 0.84 312.59 0.84 288.44<br />

125 2.91 646.73 0.97 365.14 0.84 313.43 0.84 289.28<br />

126 2.91 649.64 0.97 366.11 0.84 314.27 0.84 290.12<br />

127 2.91 652.55 0.97 367.08 0.84 315.11 0.84 290.96<br />

128 2.91 655.46 0.97 368.05 0.84 315.95 0.84 291.80<br />

129 2.91 658.37 0.97 369.02 0.84 316.79 0.84 292.64


<strong>Radio</strong> — Wild Spot A – 13 Weeks, No Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

130 2.91 661.28 0.97 369.99 0.84 317.63 0.84 293.48<br />

131 2.91 664.19 0.97 370.96 0.84 318.47 0.84 294.32<br />

132 2.91 667.10 0.97 371.93 0.84 319.31 0.84 295.16<br />

133 2.91 670.01 0.97 372.90 0.84 320.15 0.84 296.00<br />

134 2.91 672.92 0.97 373.87 0.84 320.99 0.84 296.84<br />

135 2.91 675.83 0.97 374.84 0.84 321.83 0.84 297.68<br />

136 2.91 678.74 0.97 375.81 0.84 322.67 0.84 298.52<br />

137 2.91 681.65 0.97 376.78 0.84 323.51 0.84 299.36<br />

138 2.91 684.56 0.97 377.75 0.84 324.35 0.84 300.20<br />

139 2.91 687.47 0.97 378.72 0.84 325.19 0.84 301.04<br />

140 2.91 690.38 0.97 379.69 0.84 326.03 0.84 301.88<br />

141 2.91 693.29 0.97 380.66 0.84 326.87 0.84 302.72<br />

142 2.91 696.20 0.97 381.63 0.84 327.71 0.84 303.56<br />

143 2.91 699.11 0.97 382.60 0.84 328.55 0.84 304.40<br />

144 2.91 702.02 0.97 383.57 0.84 329.39 0.84 305.24<br />

145 2.91 704.93 0.97 384.54 0.84 330.23 0.84 306.08<br />

146 2.91 707.84 0.97 385.51 0.84 331.07 0.84 306.92<br />

147 2.91 710.75 0.97 386.48 0.84 331.91 0.84 307.76<br />

148 2.91 713.66 0.97 387.45 0.84 332.75 0.84 308.60<br />

149 2.91 716.57 0.97 388.42 0.84 333.59 0.84 309.44<br />

150 2.91 719.48 0.97 389.39 0.84 334.43 0.84 310.28<br />

151 2.91 722.39 0.97 390.36 0.84 335.27 0.84 311.12<br />

152 2.91 725.30 0.97 391.33 0.84 336.11 0.84 311.96<br />

153 2.91 728.21 0.97 392.30 0.84 336.95 0.84 312.80<br />

154 2.91 731.12 0.97 393.27 0.84 337.79 0.84 313.64<br />

155 2.91 734.03 0.97 394.24 0.84 338.63 0.84 314.48<br />

156 2.91 736.94 0.97 395.21 0.84 339.47 0.84 315.32<br />

157 2.91 739.85 0.97 396.18 0.84 340.31 0.84 316.16<br />

158 2.91 742.76 0.97 397.15 0.84 341.15 0.84 317.00<br />

159 2.91 745.67 0.97 398.12 0.84 341.99 0.84 317.84<br />

160 2.91 748.58 0.97 399.09 0.84 342.83 0.84 318.68<br />

161 2.91 751.49 0.97 400.06 0.84 343.67 0.84 319.52<br />

162 2.91 754.40 0.97 401.03 0.84 344.51 0.84 320.36<br />

163 2.91 757.31 0.97 402.00 0.84 345.35 0.84 321.20<br />

164 2.91 760.22 0.97 402.97 0.84 346.19 0.84 322.04<br />

165 2.91 763.13 0.97 403.94 0.84 347.03 0.84 322.88<br />

166 2.91 766.04 0.97 404.91 0.84 347.87 0.84 323.72<br />

167 2.91 768.95 0.97 405.88 0.84 348.71 0.84 324.56<br />

168 2.91 771.86 0.97 406.85 0.84 349.55 0.84 325.40<br />

169 2.91 774.77 0.97 407.82 0.84 350.39 0.84 326.24<br />

170 2.91 777.68 0.97 408.79 0.84 351.23 0.84 327.08<br />

171 2.91 780.59 0.97 409.76 0.84 352.07 0.84 327.92<br />

172 2.91 783.50 0.97 410.73 0.84 352.91 0.84 328.76<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 89


<strong>Radio</strong> — Wild Spot A – 13 Weeks, No Majors<br />

90<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

173 2.91 786.41 0.97 411.70 0.84 353.75 0.84 329.60<br />

174 2.91 789.32 0.97 412.67 0.84 354.59 0.84 330.44<br />

175 2.91 792.23 0.97 413.64 0.84 355.43 0.84 331.28<br />

176 2.91 795.14 0.97 414.61 0.84 356.27 0.84 332.12<br />

177 2.91 798.05 0.97 415.58 0.84 357.11 0.84 332.96<br />

178 2.91 800.96 0.97 416.55 0.84 357.95 0.84 333.80<br />

179 2.91 803.87 0.97 417.52 0.84 358.79 0.84 334.64<br />

180 2.91 806.78 0.97 418.49 0.84 359.63 0.84 335.48<br />

181 2.91 809.69 0.97 419.46 0.84 360.47 0.84 336.32<br />

182 2.91 812.60 0.97 420.43 0.84 361.31 0.84 337.16<br />

183 2.91 815.51 0.97 421.40 0.84 362.15 0.84 338.00<br />

184 2.91 818.42 0.97 422.37 0.84 362.99 0.84 338.84<br />

185 2.91 821.33 0.97 423.34 0.84 363.83 0.84 339.68<br />

186 2.91 824.24 0.97 424.31 0.84 364.67 0.84 340.52<br />

187 2.91 827.15 0.97 425.28 0.84 365.51 0.84 341.36<br />

188 2.91 830.06 0.97 426.25 0.84 366.35 0.84 342.20<br />

189 2.91 832.97 0.97 427.22 0.84 367.19 0.84 343.04<br />

190 2.91 835.88 0.97 428.19 0.84 368.03 0.84 343.88<br />

191 2.91 838.79 0.97 429.16 0.84 368.87 0.84 344.72<br />

192 2.91 841.70 0.97 430.13 0.84 369.71 0.84 345.56<br />

193 2.91 844.61 0.97 431.10 0.84 370.55 0.84 346.40<br />

194 2.91 847.52 0.97 432.07 0.84 371.39 0.84 347.24<br />

195 2.91 850.43 0.97 433.04 0.84 372.23 0.84 348.08<br />

196 2.91 853.34 0.97 434.01 0.84 373.07 0.84 348.92<br />

197 2.91 856.25 0.97 434.98 0.84 373.91 0.84 349.76<br />

198 2.91 859.16 0.97 435.95 0.84 374.75 0.84 350.60<br />

199 2.91 862.07 0.97 436.92 0.84 375.59 0.84 351.44<br />

200 2.91 864.98 0.97 437.89 0.84 376.43 0.84 352.28


<strong>Radio</strong> — Wild Spot B – 13 Weeks, New York<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

Base 393.55 393.55 214.00 214.00 190.00 190.00 168.65 168.65<br />

1 2.91 396.46 1.72 215.72 1.44 191.44 1.38 170.03<br />

2 2.91 399.37 1.72 217.44 1.44 192.88 1.38 171.41<br />

3 2.91 402.28 1.72 219.16 1.44 194.32 1.38 172.79<br />

4 2.91 405.19 1.72 220.88 1.44 195.76 1.38 174.17<br />

5 2.91 408.10 1.72 222.60 1.44 197.20 1.38 175.55<br />

6 2.91 411.01 1.72 224.32 1.44 198.64 1.38 176.93<br />

7 2.91 413.92 1.72 226.04 1.44 200.08 1.38 178.31<br />

8 2.91 416.83 1.72 227.76 1.44 201.52 1.38 179.69<br />

9 2.91 419.74 1.72 229.48 1.44 202.96 1.38 181.07<br />

10 2.91 422.65 1.72 231.20 1.44 204.40 1.38 182.45<br />

11 2.91 425.56 1.72 232.92 1.44 205.84 1.38 183.83<br />

12 2.91 428.47 1.72 234.64 1.44 207.28 1.38 185.21<br />

13 2.91 431.38 1.72 236.36 1.44 208.72 1.38 186.59<br />

14 2.91 434.29 1.72 238.08 1.44 210.16 1.38 187.97<br />

15 2.91 437.20 1.72 239.80 1.44 211.60 1.38 189.35<br />

16 2.91 440.11 1.72 241.52 1.44 213.04 1.38 190.73<br />

17 2.91 443.02 1.72 243.24 1.44 214.48 1.38 192.11<br />

18 2.91 445.93 1.72 244.96 1.44 215.92 1.38 193.49<br />

19 2.91 448.84 1.72 246.68 1.44 217.36 1.38 194.87<br />

20 2.91 451.75 1.72 248.40 1.44 218.80 1.38 196.25<br />

21 2.91 454.66 1.72 250.12 1.44 220.24 1.38 197.63<br />

22 2.91 457.57 1.72 251.84 1.44 221.68 1.38 199.01<br />

23 2.91 460.48 1.72 253.56 1.44 223.12 1.38 200.39<br />

24 2.91 463.39 1.72 255.28 1.44 224.56 1.38 201.77<br />

25 2.91 466.30 1.72 257.00 1.44 226.00 1.38 203.15<br />

26 2.91 469.21 1.72 258.72 1.44 227.44 1.38 204.53<br />

27 2.91 472.12 1.72 260.44 1.44 228.88 1.38 205.91<br />

28 2.91 475.03 1.72 262.16 1.44 230.32 1.38 207.29<br />

29 2.91 477.94 1.72 263.88 1.44 231.76 1.38 208.67<br />

30 2.91 480.85 1.72 265.60 1.44 233.20 1.38 210.05<br />

31 2.91 483.76 1.72 267.32 1.44 234.64 1.38 211.43<br />

32 2.91 486.67 1.72 269.04 1.44 236.08 1.38 212.81<br />

33 2.91 489.58 1.72 270.76 1.44 237.52 1.38 214.19<br />

34 2.91 492.49 1.72 272.48 1.44 238.96 1.38 215.57<br />

35 2.91 495.40 1.72 274.20 1.44 240.40 1.38 216.95<br />

36 2.91 498.31 0.97 275.17 0.84 241.24 0.84 217.79<br />

37 2.91 501.22 0.97 276.14 0.84 242.08 0.84 218.63<br />

38 2.91 504.13 0.97 277.11 0.84 242.92 0.84 219.47<br />

39 2.91 507.04 0.97 278.08 0.84 243.76 0.84 220.31<br />

40 2.91 509.95 0.97 279.05 0.84 244.60 0.84 221.15<br />

41 2.91 512.86 0.97 280.02 0.84 245.44 0.84 221.99<br />

42 2.91 515.77 0.97 280.99 0.84 246.28 0.84 222.83<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 91


<strong>Radio</strong> — Wild Spot B – 13 Weeks, New York<br />

92<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

43 2.91 518.68 0.97 281.96 0.84 247.12 0.84 223.67<br />

44 2.91 521.59 0.97 282.93 0.84 247.96 0.84 224.51<br />

45 2.91 524.50 0.97 283.90 0.84 248.80 0.84 225.35<br />

46 2.91 527.41 0.97 284.87 0.84 249.64 0.84 226.19<br />

47 2.91 530.32 0.97 285.84 0.84 250.48 0.84 227.03<br />

48 2.91 533.23 0.97 286.81 0.84 251.32 0.84 227.87<br />

49 2.91 536.14 0.97 287.78 0.84 252.16 0.84 228.71<br />

50 2.91 539.05 0.97 288.75 0.84 253.00 0.84 229.55<br />

51 2.91 541.96 0.97 289.72 0.84 253.84 0.84 230.39<br />

52 2.91 544.87 0.97 290.69 0.84 254.68 0.84 231.23<br />

53 2.91 547.78 0.97 291.66 0.84 255.52 0.84 232.07<br />

54 2.91 550.69 0.97 292.63 0.84 256.36 0.84 232.91<br />

55 2.91 553.60 0.97 293.60 0.84 257.20 0.84 233.75<br />

56 2.91 556.51 0.97 294.57 0.84 258.04 0.84 234.59<br />

57 2.91 559.42 0.97 295.54 0.84 258.88 0.84 235.43<br />

58 2.91 562.33 0.97 296.51 0.84 259.72 0.84 236.27<br />

59 2.91 565.24 0.97 297.48 0.84 260.56 0.84 237.11<br />

60 2.91 568.15 0.97 298.45 0.84 261.40 0.84 237.95<br />

61 2.91 571.06 0.97 299.42 0.84 262.24 0.84 238.79<br />

62 2.91 573.97 0.97 300.39 0.84 263.08 0.84 239.63<br />

63 2.91 576.88 0.97 301.36 0.84 263.92 0.84 240.47<br />

64 2.91 579.79 0.97 302.33 0.84 264.76 0.84 241.31<br />

65 2.91 582.70 0.97 303.30 0.84 265.60 0.84 242.15<br />

66 2.91 585.61 0.97 304.27 0.84 266.44 0.84 242.99<br />

67 2.91 588.52 0.97 305.24 0.84 267.28 0.84 243.83<br />

68 2.91 591.43 0.97 306.21 0.84 268.12 0.84 244.67<br />

69 2.91 594.34 0.97 307.18 0.84 268.96 0.84 245.51<br />

70 2.91 597.25 0.97 308.15 0.84 269.80 0.84 246.35<br />

71 2.91 600.16 0.97 309.12 0.84 270.64 0.84 247.19<br />

72 2.91 603.07 0.97 310.09 0.84 271.48 0.84 248.03<br />

73 2.91 605.98 0.97 311.06 0.84 272.32 0.84 248.87<br />

74 2.91 608.89 0.97 312.03 0.84 273.16 0.84 249.71<br />

75 2.91 611.80 0.97 313.00 0.84 274.00 0.84 250.55<br />

76 2.91 614.71 0.97 313.97 0.84 274.84 0.84 251.39<br />

77 2.91 617.62 0.97 314.94 0.84 275.68 0.84 252.23<br />

78 2.91 620.53 0.97 315.91 0.84 276.52 0.84 253.07<br />

79 2.91 623.44 0.97 316.88 0.84 277.36 0.84 253.91<br />

80 2.91 626.35 0.97 317.85 0.84 278.20 0.84 254.75<br />

81 2.91 629.26 0.97 318.82 0.84 279.04 0.84 255.59<br />

82 2.91 632.17 0.97 319.79 0.84 279.88 0.84 256.43<br />

83 2.91 635.08 0.97 320.76 0.84 280.72 0.84 257.27<br />

84 2.91 637.99 0.97 321.73 0.84 281.56 0.84 258.11<br />

85 2.91 640.90 0.97 322.70 0.84 282.40 0.84 258.95


<strong>Radio</strong> — Wild Spot B – 13 Weeks, New York<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

86 2.91 643.81 0.97 323.67 0.84 283.24 0.84 259.79<br />

87 2.91 646.72 0.97 324.64 0.84 284.08 0.84 260.63<br />

88 2.91 649.63 0.97 325.61 0.84 284.92 0.84 261.47<br />

89 2.91 652.54 0.97 326.58 0.84 285.76 0.84 262.31<br />

90 2.91 655.45 0.97 327.55 0.84 286.60 0.84 263.15<br />

91 2.91 658.36 0.97 328.52 0.84 287.44 0.84 263.99<br />

92 2.91 661.27 0.97 329.49 0.84 288.28 0.84 264.83<br />

93 2.91 664.18 0.97 330.46 0.84 289.12 0.84 265.67<br />

94 2.91 667.09 0.97 331.43 0.84 289.96 0.84 266.51<br />

95 2.91 670.00 0.97 332.40 0.84 290.80 0.84 267.35<br />

96 2.91 672.91 0.97 333.37 0.84 291.64 0.84 268.19<br />

97 2.91 675.82 0.97 334.34 0.84 292.48 0.84 269.03<br />

98 2.91 678.73 0.97 335.31 0.84 293.32 0.84 269.87<br />

99 2.91 681.64 0.97 336.28 0.84 294.16 0.84 270.71<br />

100 2.91 684.55 0.97 337.25 0.84 295.00 0.84 271.55<br />

101 2.91 687.46 0.97 338.22 0.84 295.84 0.84 272.39<br />

102 2.91 690.37 0.97 339.19 0.84 296.68 0.84 273.23<br />

103 2.91 693.28 0.97 340.16 0.84 297.52 0.84 274.07<br />

104 2.91 696.19 0.97 341.13 0.84 298.36 0.84 274.91<br />

105 2.91 699.10 0.97 342.10 0.84 299.20 0.84 275.75<br />

106 2.91 702.01 0.97 343.07 0.84 300.04 0.84 276.59<br />

107 2.91 704.92 0.97 344.04 0.84 300.88 0.84 277.43<br />

108 2.91 707.83 0.97 345.01 0.84 301.72 0.84 278.27<br />

109 2.91 710.74 0.97 345.98 0.84 302.56 0.84 279.11<br />

110 2.91 713.65 0.97 346.95 0.84 303.40 0.84 279.95<br />

111 2.91 716.56 0.97 347.92 0.84 304.24 0.84 280.79<br />

112 2.91 719.47 0.97 348.89 0.84 305.08 0.84 281.63<br />

113 2.91 722.38 0.97 349.86 0.84 305.92 0.84 282.47<br />

114 2.91 725.29 0.97 350.83 0.84 306.76 0.84 283.31<br />

115 2.91 728.20 0.97 351.80 0.84 307.60 0.84 284.15<br />

116 2.91 731.11 0.97 352.77 0.84 308.44 0.84 284.99<br />

117 2.91 734.02 0.97 353.74 0.84 309.28 0.84 285.83<br />

118 2.91 736.93 0.97 354.71 0.84 310.12 0.84 286.67<br />

119 2.91 739.84 0.97 355.68 0.84 310.96 0.84 287.51<br />

120 2.91 742.75 0.97 356.65 0.84 311.80 0.84 288.35<br />

121 2.91 745.66 0.97 357.62 0.84 312.64 0.84 289.19<br />

122 2.91 748.57 0.97 358.59 0.84 313.48 0.84 290.03<br />

123 2.91 751.48 0.97 359.56 0.84 314.32 0.84 290.87<br />

124 2.91 754.39 0.97 360.53 0.84 315.16 0.84 291.71<br />

125 2.91 757.30 0.97 361.50 0.84 316.00 0.84 292.55<br />

126 2.91 760.21 0.97 362.47 0.84 316.84 0.84 293.39<br />

127 2.91 763.12 0.97 363.44 0.84 317.68 0.84 294.23<br />

128 2.91 766.03 0.97 364.41 0.84 318.52 0.84 295.07<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 93


<strong>Radio</strong> — Wild Spot B – 13 Weeks, New York<br />

94<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

129 2.91 768.94 0.97 365.38 0.84 319.36 0.84 295.91<br />

130 2.91 771.85 0.97 366.35 0.84 320.20 0.84 296.75<br />

131 2.91 774.76 0.97 367.32 0.84 321.04 0.84 297.59<br />

132 2.91 777.67 0.97 368.29 0.84 321.88 0.84 298.43<br />

133 2.91 780.58 0.97 369.26 0.84 322.72 0.84 299.27<br />

134 2.91 783.49 0.97 370.23 0.84 323.56 0.84 300.11<br />

135 2.91 786.40 0.97 371.20 0.84 324.40 0.84 300.95<br />

136 2.91 789.31 0.97 372.17 0.84 325.24 0.84 301.79<br />

137 2.91 792.22 0.97 373.14 0.84 326.08 0.84 302.63<br />

138 2.91 795.13 0.97 374.11 0.84 326.92 0.84 303.47<br />

139 2.91 798.04 0.97 375.08 0.84 327.76 0.84 304.31<br />

140 2.91 800.95 0.97 376.05 0.84 328.60 0.84 305.15<br />

141 2.91 803.86 0.97 377.02 0.84 329.44 0.84 305.99<br />

142 2.91 806.77 0.97 377.99 0.84 330.28 0.84 306.83<br />

143 2.91 809.68 0.97 378.96 0.84 331.12 0.84 307.67<br />

144 2.91 812.59 0.97 379.93 0.84 331.96 0.84 308.51<br />

145 2.91 815.50 0.97 380.90 0.84 332.80 0.84 309.35<br />

146 2.91 818.41 0.97 381.87 0.84 333.64 0.84 310.19<br />

147 2.91 821.32 0.97 382.84 0.84 334.48 0.84 311.03<br />

148 2.91 824.23 0.97 383.81 0.84 335.32 0.84 311.87<br />

149 2.91 827.14 0.97 384.78 0.84 336.16 0.84 312.71<br />

150 2.91 830.05 0.97 385.75 0.84 337.00 0.84 313.55<br />

151 2.91 832.96 0.97 386.72 0.84 337.84 0.84 314.39<br />

152 2.91 835.87 0.97 387.69 0.84 338.68 0.84 315.23<br />

153 2.91 838.78 0.97 388.66 0.84 339.52 0.84 316.07<br />

154 2.91 841.69 0.97 389.63 0.84 340.36 0.84 316.91<br />

155 2.91 844.60 0.97 390.60 0.84 341.20 0.84 317.75<br />

156 2.91 847.51 0.97 391.57 0.84 342.04 0.84 318.59<br />

157 2.91 850.42 0.97 392.54 0.84 342.88 0.84 319.43<br />

158 2.91 853.33 0.97 393.51 0.84 343.72 0.84 320.27<br />

159 2.91 856.24 0.97 394.48 0.84 344.56 0.84 321.11<br />

160 2.91 859.15 0.97 395.45 0.84 345.40 0.84 321.95<br />

161 2.91 862.06 0.97 396.42 0.84 346.24 0.84 322.79<br />

162 2.91 864.97 0.97 397.39 0.84 347.08 0.84 323.63<br />

163 2.91 867.88 0.97 398.36 0.84 347.92 0.84 324.47<br />

164 2.91 870.79 0.97 399.33 0.84 348.76 0.84 325.31<br />

165 2.91 873.70 0.97 400.30 0.84 349.60 0.84 326.15<br />

166 2.91 876.61 0.97 401.27 0.84 350.44 0.84 326.99<br />

167 2.91 879.52 0.97 402.24 0.84 351.28 0.84 327.83<br />

168 2.91 882.43 0.97 403.21 0.84 352.12 0.84 328.67<br />

169 2.91 885.34 0.97 404.18 0.84 352.96 0.84 329.51<br />

170 2.91 888.25 0.97 405.15 0.84 353.80 0.84 330.35<br />

171 2.91 891.16 0.97 406.12 0.84 354.64 0.84 331.19


<strong>Radio</strong> — Wild Spot B – 13 Weeks, New York<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

172 2.91 894.07 0.97 407.09 0.84 355.48 0.84 332.03<br />

173 2.91 896.98 0.97 408.06 0.84 356.32 0.84 332.87<br />

174 2.91 899.89 0.97 409.03 0.84 357.16 0.84 333.71<br />

175 2.91 902.80 0.97 410.00 0.84 358.00 0.84 334.55<br />

176 2.91 905.71 0.97 410.97 0.84 358.84 0.84 335.39<br />

177 2.91 908.62 0.97 411.94 0.84 359.68 0.84 336.23<br />

178 2.91 911.53 0.97 412.91 0.84 360.52 0.84 337.07<br />

179 2.91 914.44 0.97 413.88 0.84 361.36 0.84 337.91<br />

180 2.91 917.35 0.97 414.85 0.84 362.20 0.84 338.75<br />

181 2.91 920.26 0.97 415.82 0.84 363.04 0.84 339.59<br />

182 2.91 923.17 0.97 416.79 0.84 363.88 0.84 340.43<br />

183 2.91 926.08 0.97 417.76 0.84 364.72 0.84 341.27<br />

184 2.91 928.99 0.97 418.73 0.84 365.56 0.84 342.11<br />

185 2.91 931.90 0.97 419.70 0.84 366.40 0.84 342.95<br />

186 2.91 934.81 0.97 420.67 0.84 367.24 0.84 343.79<br />

187 2.91 937.72 0.97 421.64 0.84 368.08 0.84 344.63<br />

188 2.91 940.63 0.97 422.61 0.84 368.92 0.84 345.47<br />

189 2.91 943.54 0.97 423.58 0.84 369.76 0.84 346.31<br />

190 2.91 946.45 0.97 424.55 0.84 370.60 0.84 347.15<br />

191 2.91 949.36 0.97 425.52 0.84 371.44 0.84 347.99<br />

192 2.91 952.27 0.97 426.49 0.84 372.28 0.84 348.83<br />

193 2.91 955.18 0.97 427.46 0.84 373.12 0.84 349.67<br />

194 2.91 958.09 0.97 428.43 0.84 373.96 0.84 350.51<br />

195 2.91 961.00 0.97 429.40 0.84 374.80 0.84 351.35<br />

196 2.91 963.91 0.97 430.37 0.84 375.64 0.84 352.19<br />

197 2.91 966.82 0.97 431.34 0.84 376.48 0.84 353.03<br />

198 2.91 969.73 0.97 432.31 0.84 377.32 0.84 353.87<br />

199 2.91 972.64 0.97 433.28 0.84 378.16 0.84 354.71<br />

200 2.91 975.55 0.97 434.25 0.84 379.00 0.84 355.55<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 95


<strong>Radio</strong> — Wild Spot C – 13 Weeks, Chicago or Los Angeles<br />

96<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

Base 356.95 356.95 214.00 214.00 190.00 190.00 168.65 168.65<br />

1 2.91 359.86 1.72 215.72 1.44 191.44 1.38 170.03<br />

2 2.91 362.77 1.72 217.44 1.44 192.88 1.38 171.41<br />

3 2.91 365.68 1.72 219.16 1.44 194.32 1.38 172.79<br />

4 2.91 368.59 1.72 220.88 1.44 195.76 1.38 174.17<br />

5 2.91 371.50 1.72 222.60 1.44 197.20 1.38 175.55<br />

6 2.91 374.41 1.72 224.32 1.44 198.64 1.38 176.93<br />

7 2.91 377.32 1.72 226.04 1.44 200.08 1.38 178.31<br />

8 2.91 380.23 1.72 227.76 1.44 201.52 1.38 179.69<br />

9 2.91 383.14 1.72 229.48 1.44 202.96 1.38 181.07<br />

10 2.91 386.05 1.72 231.20 1.44 204.40 1.38 182.45<br />

11 2.91 388.96 1.72 232.92 1.44 205.84 1.38 183.83<br />

12 2.91 391.87 1.72 234.64 1.44 207.28 1.38 185.21<br />

13 2.91 394.78 1.72 236.36 1.44 208.72 1.38 186.59<br />

14 2.91 397.69 1.72 238.08 1.44 210.16 1.38 187.97<br />

15 2.91 400.60 1.72 239.80 1.44 211.60 1.38 189.35<br />

16 2.91 403.51 1.72 241.52 1.44 213.04 1.38 190.73<br />

17 2.91 406.42 1.72 243.24 1.44 214.48 1.38 192.11<br />

18 2.91 409.33 1.72 244.96 1.44 215.92 1.38 193.49<br />

19 2.91 412.24 1.72 246.68 1.44 217.36 1.38 194.87<br />

20 2.91 415.15 1.72 248.40 1.44 218.80 1.38 196.25<br />

21 2.91 418.06 1.72 250.12 1.44 220.24 1.38 197.63<br />

22 2.91 420.97 1.72 251.84 1.44 221.68 1.38 199.01<br />

23 2.91 423.88 1.72 253.56 1.44 223.12 1.38 200.39<br />

24 2.91 426.79 1.72 255.28 1.44 224.56 1.38 201.77<br />

25 2.91 429.70 1.72 257.00 1.44 226.00 1.38 203.15<br />

26 2.91 432.61 1.72 258.72 1.44 227.44 1.38 204.53<br />

27 2.91 435.52 1.72 260.44 1.44 228.88 1.38 205.91<br />

28 2.91 438.43 1.72 262.16 1.44 230.32 1.38 207.29<br />

29 2.91 441.34 1.72 263.88 1.44 231.76 1.38 208.67<br />

30 2.91 444.25 1.72 265.60 1.44 233.20 1.38 210.05<br />

31 2.91 447.16 1.72 267.32 1.44 234.64 1.38 211.43<br />

32 2.91 450.07 1.72 269.04 1.44 236.08 1.38 212.81<br />

33 2.91 452.98 1.72 270.76 1.44 237.52 1.38 214.19<br />

34 2.91 455.89 1.72 272.48 1.44 238.96 1.38 215.57<br />

35 2.91 458.80 1.72 274.20 1.44 240.40 1.38 216.95<br />

36 2.91 461.71 0.97 275.17 0.84 241.24 0.84 217.79<br />

37 2.91 464.62 0.97 276.14 0.84 242.08 0.84 218.63<br />

38 2.91 467.53 0.97 277.11 0.84 242.92 0.84 219.47<br />

39 2.91 470.44 0.97 278.08 0.84 243.76 0.84 220.31<br />

40 2.91 473.35 0.97 279.05 0.84 244.60 0.84 221.15<br />

41 2.91 476.26 0.97 280.02 0.84 245.44 0.84 221.99<br />

42 2.91 479.17 0.97 280.99 0.84 246.28 0.84 222.83


<strong>Radio</strong> — Wild Spot C – 13 Weeks, Chicago or Los Angeles<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

43 2.91 482.08 0.97 281.96 0.84 247.12 0.84 223.67<br />

44 2.91 484.99 0.97 282.93 0.84 247.96 0.84 224.51<br />

45 2.91 487.90 0.97 283.90 0.84 248.80 0.84 225.35<br />

46 2.91 490.81 0.97 284.87 0.84 249.64 0.84 226.19<br />

47 2.91 493.72 0.97 285.84 0.84 250.48 0.84 227.03<br />

48 2.91 496.63 0.97 286.81 0.84 251.32 0.84 227.87<br />

49 2.91 499.54 0.97 287.78 0.84 252.16 0.84 228.71<br />

50 2.91 502.45 0.97 288.75 0.84 253.00 0.84 229.55<br />

51 2.91 505.36 0.97 289.72 0.84 253.84 0.84 230.39<br />

52 2.91 508.27 0.97 290.69 0.84 254.68 0.84 231.23<br />

53 2.91 511.18 0.97 291.66 0.84 255.52 0.84 232.07<br />

54 2.91 514.09 0.97 292.63 0.84 256.36 0.84 232.91<br />

55 2.91 517.00 0.97 293.60 0.84 257.20 0.84 233.75<br />

56 2.91 519.91 0.97 294.57 0.84 258.04 0.84 234.59<br />

57 2.91 522.82 0.97 295.54 0.84 258.88 0.84 235.43<br />

58 2.91 525.73 0.97 296.51 0.84 259.72 0.84 236.27<br />

59 2.91 528.64 0.97 297.48 0.84 260.56 0.84 237.11<br />

60 2.91 531.55 0.97 298.45 0.84 261.40 0.84 237.95<br />

61 2.91 534.46 0.97 299.42 0.84 262.24 0.84 238.79<br />

62 2.91 537.37 0.97 300.39 0.84 263.08 0.84 239.63<br />

63 2.91 540.28 0.97 301.36 0.84 263.92 0.84 240.47<br />

64 2.91 543.19 0.97 302.33 0.84 264.76 0.84 241.31<br />

65 2.91 546.10 0.97 303.30 0.84 265.60 0.84 242.15<br />

66 2.91 549.01 0.97 304.27 0.84 266.44 0.84 242.99<br />

67 2.91 551.92 0.97 305.24 0.84 267.28 0.84 243.83<br />

68 2.91 554.83 0.97 306.21 0.84 268.12 0.84 244.67<br />

69 2.91 557.74 0.97 307.18 0.84 268.96 0.84 245.51<br />

70 2.91 560.65 0.97 308.15 0.84 269.80 0.84 246.35<br />

71 2.91 563.56 0.97 309.12 0.84 270.64 0.84 247.19<br />

72 2.91 566.47 0.97 310.09 0.84 271.48 0.84 248.03<br />

73 2.91 569.38 0.97 311.06 0.84 272.32 0.84 248.87<br />

74 2.91 572.29 0.97 312.03 0.84 273.16 0.84 249.71<br />

75 2.91 575.20 0.97 313.00 0.84 274.00 0.84 250.55<br />

76 2.91 578.11 0.97 313.97 0.84 274.84 0.84 251.39<br />

77 2.91 581.02 0.97 314.94 0.84 275.68 0.84 252.23<br />

78 2.91 583.93 0.97 315.91 0.84 276.52 0.84 253.07<br />

79 2.91 586.84 0.97 316.88 0.84 277.36 0.84 253.91<br />

80 2.91 589.75 0.97 317.85 0.84 278.20 0.84 254.75<br />

81 2.91 592.66 0.97 318.82 0.84 279.04 0.84 255.59<br />

82 2.91 595.57 0.97 319.79 0.84 279.88 0.84 256.43<br />

83 2.91 598.48 0.97 320.76 0.84 280.72 0.84 257.27<br />

84 2.91 601.39 0.97 321.73 0.84 281.56 0.84 258.11<br />

85 2.91 604.30 0.97 322.70 0.84 282.40 0.84 258.95<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 97


<strong>Radio</strong> — Wild Spot C – 13 Weeks, Chicago or Los Angeles<br />

98<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

86 2.91 607.21 0.97 323.67 0.84 283.24 0.84 259.79<br />

87 2.91 610.12 0.97 324.64 0.84 284.08 0.84 260.63<br />

88 2.91 613.03 0.97 325.61 0.84 284.92 0.84 261.47<br />

89 2.91 615.94 0.97 326.58 0.84 285.76 0.84 262.31<br />

90 2.91 618.85 0.97 327.55 0.84 286.60 0.84 263.15<br />

91 2.91 621.76 0.97 328.52 0.84 287.44 0.84 263.99<br />

92 2.91 624.67 0.97 329.49 0.84 288.28 0.84 264.83<br />

93 2.91 627.58 0.97 330.46 0.84 289.12 0.84 265.67<br />

94 2.91 630.49 0.97 331.43 0.84 289.96 0.84 266.51<br />

95 2.91 633.40 0.97 332.40 0.84 290.80 0.84 267.35<br />

96 2.91 636.31 0.97 333.37 0.84 291.64 0.84 268.19<br />

97 2.91 639.22 0.97 334.34 0.84 292.48 0.84 269.03<br />

98 2.91 642.13 0.97 335.31 0.84 293.32 0.84 269.87<br />

99 2.91 645.04 0.97 336.28 0.84 294.16 0.84 270.71<br />

100 2.91 647.95 0.97 337.25 0.84 295.00 0.84 271.55<br />

101 2.91 650.86 0.97 338.22 0.84 295.84 0.84 272.39<br />

102 2.91 653.77 0.97 339.19 0.84 296.68 0.84 273.23<br />

103 2.91 656.68 0.97 340.16 0.84 297.52 0.84 274.07<br />

104 2.91 659.59 0.97 341.13 0.84 298.36 0.84 274.91<br />

105 2.91 662.50 0.97 342.10 0.84 299.20 0.84 275.75<br />

106 2.91 665.41 0.97 343.07 0.84 300.04 0.84 276.59<br />

107 2.91 668.32 0.97 344.04 0.84 300.88 0.84 277.43<br />

108 2.91 671.23 0.97 345.01 0.84 301.72 0.84 278.27<br />

109 2.91 674.14 0.97 345.98 0.84 302.56 0.84 279.11<br />

110 2.91 677.05 0.97 346.95 0.84 303.40 0.84 279.95<br />

111 2.91 679.96 0.97 347.92 0.84 304.24 0.84 280.79<br />

112 2.91 682.87 0.97 348.89 0.84 305.08 0.84 281.63<br />

113 2.91 685.78 0.97 349.86 0.84 305.92 0.84 282.47<br />

114 2.91 688.69 0.97 350.83 0.84 306.76 0.84 283.31<br />

115 2.91 691.60 0.97 351.80 0.84 307.60 0.84 284.15<br />

116 2.91 694.51 0.97 352.77 0.84 308.44 0.84 284.99<br />

117 2.91 697.42 0.97 353.74 0.84 309.28 0.84 285.83<br />

118 2.91 700.33 0.97 354.71 0.84 310.12 0.84 286.67<br />

119 2.91 703.24 0.97 355.68 0.84 310.96 0.84 287.51<br />

120 2.91 706.15 0.97 356.65 0.84 311.80 0.84 288.35<br />

121 2.91 709.06 0.97 357.62 0.84 312.64 0.84 289.19<br />

122 2.91 711.97 0.97 358.59 0.84 313.48 0.84 290.03<br />

123 2.91 714.88 0.97 359.56 0.84 314.32 0.84 290.87<br />

124 2.91 717.79 0.97 360.53 0.84 315.16 0.84 291.71<br />

125 2.91 720.70 0.97 361.50 0.84 316.00 0.84 292.55<br />

126 2.91 723.61 0.97 362.47 0.84 316.84 0.84 293.39<br />

127 2.91 726.52 0.97 363.44 0.84 317.68 0.84 294.23<br />

128 2.91 729.43 0.97 364.41 0.84 318.52 0.84 295.07


<strong>Radio</strong> — Wild Spot C – 13 Weeks, Chicago or Los Angeles<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

129 2.91 732.34 0.97 365.38 0.84 319.36 0.84 295.91<br />

130 2.91 735.25 0.97 366.35 0.84 320.20 0.84 296.75<br />

131 2.91 738.16 0.97 367.32 0.84 321.04 0.84 297.59<br />

132 2.91 741.07 0.97 368.29 0.84 321.88 0.84 298.43<br />

133 2.91 743.98 0.97 369.26 0.84 322.72 0.84 299.27<br />

134 2.91 746.89 0.97 370.23 0.84 323.56 0.84 300.11<br />

135 2.91 749.80 0.97 371.20 0.84 324.40 0.84 300.95<br />

136 2.91 752.71 0.97 372.17 0.84 325.24 0.84 301.79<br />

137 2.91 755.62 0.97 373.14 0.84 326.08 0.84 302.63<br />

138 2.91 758.53 0.97 374.11 0.84 326.92 0.84 303.47<br />

139 2.91 761.44 0.97 375.08 0.84 327.76 0.84 304.31<br />

140 2.91 764.35 0.97 376.05 0.84 328.60 0.84 305.15<br />

141 2.91 767.26 0.97 377.02 0.84 329.44 0.84 305.99<br />

142 2.91 770.17 0.97 377.99 0.84 330.28 0.84 306.83<br />

143 2.91 773.08 0.97 378.96 0.84 331.12 0.84 307.67<br />

144 2.91 775.99 0.97 379.93 0.84 331.96 0.84 308.51<br />

145 2.91 778.90 0.97 380.90 0.84 332.80 0.84 309.35<br />

146 2.91 781.81 0.97 381.87 0.84 333.64 0.84 310.19<br />

147 2.91 784.72 0.97 382.84 0.84 334.48 0.84 311.03<br />

148 2.91 787.63 0.97 383.81 0.84 335.32 0.84 311.87<br />

149 2.91 790.54 0.97 384.78 0.84 336.16 0.84 312.71<br />

150 2.91 793.45 0.97 385.75 0.84 337.00 0.84 313.55<br />

151 2.91 796.36 0.97 386.72 0.84 337.84 0.84 314.39<br />

152 2.91 799.27 0.97 387.69 0.84 338.68 0.84 315.23<br />

153 2.91 802.18 0.97 388.66 0.84 339.52 0.84 316.07<br />

154 2.91 805.09 0.97 389.63 0.84 340.36 0.84 316.91<br />

155 2.91 808.00 0.97 390.60 0.84 341.20 0.84 317.75<br />

156 2.91 810.91 0.97 391.57 0.84 342.04 0.84 318.59<br />

157 2.91 813.82 0.97 392.54 0.84 342.88 0.84 319.43<br />

158 2.91 816.73 0.97 393.51 0.84 343.72 0.84 320.27<br />

159 2.91 819.64 0.97 394.48 0.84 344.56 0.84 321.11<br />

160 2.91 822.55 0.97 395.45 0.84 345.40 0.84 321.95<br />

161 2.91 825.46 0.97 396.42 0.84 346.24 0.84 322.79<br />

162 2.91 828.37 0.97 397.39 0.84 347.08 0.84 323.63<br />

163 2.91 831.28 0.97 398.36 0.84 347.92 0.84 324.47<br />

164 2.91 834.19 0.97 399.33 0.84 348.76 0.84 325.31<br />

165 2.91 837.10 0.97 400.30 0.84 349.60 0.84 326.15<br />

166 2.91 840.01 0.97 401.27 0.84 350.44 0.84 326.99<br />

167 2.91 842.92 0.97 402.24 0.84 351.28 0.84 327.83<br />

168 2.91 845.83 0.97 403.21 0.84 352.12 0.84 328.67<br />

169 2.91 848.74 0.97 404.18 0.84 352.96 0.84 329.51<br />

170 2.91 851.65 0.97 405.15 0.84 353.80 0.84 330.35<br />

171 2.91 854.56 0.97 406.12 0.84 354.64 0.84 331.19<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 99


<strong>Radio</strong> — Wild Spot C – 13 Weeks, Chicago or Los Angeles<br />

100<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

172 2.91 857.47 0.97 407.09 0.84 355.48 0.84 332.03<br />

173 2.91 860.38 0.97 408.06 0.84 356.32 0.84 332.87<br />

174 2.91 863.29 0.97 409.03 0.84 357.16 0.84 333.71<br />

175 2.91 866.20 0.97 410.00 0.84 358.00 0.84 334.55<br />

176 2.91 869.11 0.97 410.97 0.84 358.84 0.84 335.39<br />

177 2.91 872.02 0.97 411.94 0.84 359.68 0.84 336.23<br />

178 2.91 874.93 0.97 412.91 0.84 360.52 0.84 337.07<br />

179 2.91 877.84 0.97 413.88 0.84 361.36 0.84 337.91<br />

180 2.91 880.75 0.97 414.85 0.84 362.20 0.84 338.75<br />

181 2.91 883.66 0.97 415.82 0.84 363.04 0.84 339.59<br />

182 2.91 886.57 0.97 416.79 0.84 363.88 0.84 340.43<br />

183 2.91 889.48 0.97 417.76 0.84 364.72 0.84 341.27<br />

184 2.91 892.39 0.97 418.73 0.84 365.56 0.84 342.11<br />

185 2.91 895.30 0.97 419.70 0.84 366.40 0.84 342.95<br />

186 2.91 898.21 0.97 420.67 0.84 367.24 0.84 343.79<br />

187 2.91 901.12 0.97 421.64 0.84 368.08 0.84 344.63<br />

188 2.91 904.03 0.97 422.61 0.84 368.92 0.84 345.47<br />

189 2.91 906.94 0.97 423.58 0.84 369.76 0.84 346.31<br />

190 2.91 909.85 0.97 424.55 0.84 370.60 0.84 347.15<br />

191 2.91 912.76 0.97 425.52 0.84 371.44 0.84 347.99<br />

192 2.91 915.67 0.97 426.49 0.84 372.28 0.84 348.83<br />

193 2.91 918.58 0.97 427.46 0.84 373.12 0.84 349.67<br />

194 2.91 921.49 0.97 428.43 0.84 373.96 0.84 350.51<br />

195 2.91 924.40 0.97 429.40 0.84 374.80 0.84 351.35<br />

196 2.91 927.31 0.97 430.37 0.84 375.64 0.84 352.19<br />

197 2.91 930.22 0.97 431.34 0.84 376.48 0.84 353.03<br />

198 2.91 933.13 0.97 432.31 0.84 377.32 0.84 353.87<br />

199 2.91 936.04 0.97 433.28 0.84 378.16 0.84 354.71<br />

200 2.91 938.95 0.97 434.25 0.84 379.00 0.84 355.55


<strong>Radio</strong> — Wild Spot D – 13 Weeks, Two Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

Base 480.00 480.00 255.60 255.60 196.10 196.10 174.50 174.50<br />

1 2.91 482.91 1.44 257.04 1.44 197.54 1.38 175.88<br />

2 2.91 485.82 1.44 258.48 1.44 198.98 1.38 177.26<br />

3 2.91 488.73 1.44 259.92 1.44 200.42 1.38 178.64<br />

4 2.91 491.64 1.44 261.36 1.44 201.86 1.38 180.02<br />

5 2.91 494.55 1.44 262.80 1.44 203.30 1.38 181.40<br />

6 2.91 497.46 1.44 264.24 1.44 204.74 1.38 182.78<br />

7 2.91 500.37 1.44 265.68 1.44 206.18 1.38 184.16<br />

8 2.91 503.28 1.44 267.12 1.44 207.62 1.38 185.54<br />

9 2.91 506.19 1.44 268.56 1.44 209.06 1.38 186.92<br />

10 2.91 509.10 1.44 270.00 1.44 210.50 1.38 188.30<br />

11 2.91 512.01 1.44 271.44 1.44 211.94 1.38 189.68<br />

12 2.91 514.92 1.44 272.88 1.44 213.38 1.38 191.06<br />

13 2.91 517.83 1.44 274.32 1.44 214.82 1.38 192.44<br />

14 2.91 520.74 1.44 275.76 1.44 216.26 1.38 193.82<br />

15 2.91 523.65 1.44 277.20 1.44 217.70 1.38 195.20<br />

16 2.91 526.56 1.44 278.64 1.44 219.14 1.38 196.58<br />

17 2.91 529.47 1.44 280.08 1.44 220.58 1.38 197.96<br />

18 2.91 532.38 1.44 281.52 1.44 222.02 1.38 199.34<br />

19 2.91 535.29 1.44 282.96 1.44 223.46 1.38 200.72<br />

20 2.91 538.20 1.44 284.40 1.44 224.90 1.38 202.10<br />

21 2.91 541.11 1.44 285.84 1.44 226.34 1.38 203.48<br />

22 2.91 544.02 1.44 287.28 1.44 227.78 1.38 204.86<br />

23 2.91 546.93 1.44 288.72 1.44 229.22 1.38 206.24<br />

24 2.91 549.84 1.44 290.16 1.44 230.66 1.38 207.62<br />

25 2.91 552.75 1.44 291.60 1.44 232.10 1.38 209.00<br />

26 2.91 555.66 1.44 293.04 1.44 233.54 1.38 210.38<br />

27 2.91 558.57 1.44 294.48 1.44 234.98 1.38 211.76<br />

28 2.91 561.48 1.44 295.92 1.44 236.42 1.38 213.14<br />

29 2.91 564.39 1.44 297.36 1.44 237.86 1.38 214.52<br />

30 2.91 567.30 1.44 298.80 1.44 239.30 1.38 215.90<br />

31 2.91 570.21 1.44 300.24 1.44 240.74 1.38 217.28<br />

32 2.91 573.12 1.44 301.68 1.44 242.18 1.38 218.66<br />

33 2.91 576.03 1.44 303.12 1.44 243.62 1.38 220.04<br />

34 2.91 578.94 1.44 304.56 1.44 245.06 1.38 221.42<br />

35 2.91 581.85 1.44 306.00 1.44 246.50 1.38 222.80<br />

36 2.91 584.76 1.44 307.44 1.44 247.94 1.38 224.18<br />

37 2.91 587.67 1.44 308.88 1.44 249.38 1.38 225.56<br />

38 2.91 590.58 1.44 310.32 1.44 250.82 1.38 226.94<br />

39 2.91 593.49 1.44 311.76 1.44 252.26 1.38 228.32<br />

40 2.91 596.40 1.44 313.20 1.44 253.70 1.38 229.70<br />

41 2.91 599.31 1.44 314.64 1.44 255.14 1.38 231.08<br />

42 2.91 602.22 1.44 316.08 1.44 256.58 1.38 232.46<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 101


<strong>Radio</strong> — Wild Spot D – 13 Weeks, Two Majors<br />

102<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

43 2.91 605.13 1.44 317.52 1.44 258.02 1.38 233.84<br />

44 2.91 608.04 1.44 318.96 1.44 259.46 1.38 235.22<br />

45 2.91 610.95 1.44 320.40 1.44 260.90 1.38 236.60<br />

46 2.91 613.86 1.44 321.84 1.44 262.34 1.38 237.98<br />

47 2.91 616.77 1.44 323.28 1.44 263.78 1.38 239.36<br />

48 2.91 619.68 1.44 324.72 1.44 265.22 1.38 240.74<br />

49 2.91 622.59 1.44 326.16 1.44 266.66 1.38 242.12<br />

50 2.91 625.50 1.44 327.60 1.44 268.10 1.38 243.50<br />

51 2.91 628.41 1.44 329.04 1.44 269.54 1.38 244.88<br />

52 2.91 631.32 1.44 330.48 1.44 270.98 1.38 246.26<br />

53 2.91 634.23 1.44 331.92 1.44 272.42 1.38 247.64<br />

54 2.91 637.14 1.44 333.36 1.44 273.86 1.38 249.02<br />

55 2.91 640.05 1.44 334.80 1.44 275.30 1.38 250.40<br />

56 2.91 642.96 1.44 336.24 1.44 276.74 1.38 251.78<br />

57 2.91 645.87 1.44 337.68 1.44 278.18 1.38 253.16<br />

58 2.91 648.78 1.44 339.12 1.44 279.62 1.38 254.54<br />

59 2.91 651.69 1.44 340.56 1.44 281.06 1.38 255.92<br />

60 2.91 654.60 1.44 342.00 1.44 282.50 1.38 257.30<br />

61 2.91 657.51 0.97 342.97 0.84 283.34 0.84 258.14<br />

62 2.91 660.42 0.97 343.94 0.84 284.18 0.84 258.98<br />

63 2.91 663.33 0.97 344.91 0.84 285.02 0.84 259.82<br />

64 2.91 666.24 0.97 345.88 0.84 285.86 0.84 260.66<br />

65 2.91 669.15 0.97 346.85 0.84 286.70 0.84 261.50<br />

66 2.91 672.06 0.97 347.82 0.84 287.54 0.84 262.34<br />

67 2.91 674.97 0.97 348.79 0.84 288.38 0.84 263.18<br />

68 2.91 677.88 0.97 349.76 0.84 289.22 0.84 264.02<br />

69 2.91 680.79 0.97 350.73 0.84 290.06 0.84 264.86<br />

70 2.91 683.70 0.97 351.70 0.84 290.90 0.84 265.70<br />

71 2.91 686.61 0.97 352.67 0.84 291.74 0.84 266.54<br />

72 2.91 689.52 0.97 353.64 0.84 292.58 0.84 267.38<br />

73 2.91 692.43 0.97 354.61 0.84 293.42 0.84 268.22<br />

74 2.91 695.34 0.97 355.58 0.84 294.26 0.84 269.06<br />

75 2.91 698.25 0.97 356.55 0.84 295.10 0.84 269.90<br />

76 2.91 701.16 0.97 357.52 0.84 295.94 0.84 270.74<br />

77 2.91 704.07 0.97 358.49 0.84 296.78 0.84 271.58<br />

78 2.91 706.98 0.97 359.46 0.84 297.62 0.84 272.42<br />

79 2.91 709.89 0.97 360.43 0.84 298.46 0.84 273.26<br />

80 2.91 712.80 0.97 361.40 0.84 299.30 0.84 274.10<br />

81 2.91 715.71 0.97 362.37 0.84 300.14 0.84 274.94<br />

82 2.91 718.62 0.97 363.34 0.84 300.98 0.84 275.78<br />

83 2.91 721.53 0.97 364.31 0.84 301.82 0.84 276.62<br />

84 2.91 724.44 0.97 365.28 0.84 302.66 0.84 277.46<br />

85 2.91 727.35 0.97 366.25 0.84 303.50 0.84 278.30


<strong>Radio</strong> — Wild Spot D – 13 Weeks, Two Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

86 2.91 730.26 0.97 367.22 0.84 304.34 0.84 279.14<br />

87 2.91 733.17 0.97 368.19 0.84 305.18 0.84 279.98<br />

88 2.91 736.08 0.97 369.16 0.84 306.02 0.84 280.82<br />

89 2.91 738.99 0.97 370.13 0.84 306.86 0.84 281.66<br />

90 2.91 741.90 0.97 371.10 0.84 307.70 0.84 282.50<br />

91 2.91 744.81 0.97 372.07 0.84 308.54 0.84 283.34<br />

92 2.91 747.72 0.97 373.04 0.84 309.38 0.84 284.18<br />

93 2.91 750.63 0.97 374.01 0.84 310.22 0.84 285.02<br />

94 2.91 753.54 0.97 374.98 0.84 311.06 0.84 285.86<br />

95 2.91 756.45 0.97 375.95 0.84 311.90 0.84 286.70<br />

96 2.91 759.36 0.97 376.92 0.84 312.74 0.84 287.54<br />

97 2.91 762.27 0.97 377.89 0.84 313.58 0.84 288.38<br />

98 2.91 765.18 0.97 378.86 0.84 314.42 0.84 289.22<br />

99 2.91 768.09 0.97 379.83 0.84 315.26 0.84 290.06<br />

100 2.91 771.00 0.97 380.80 0.84 316.10 0.84 290.90<br />

101 2.91 773.91 0.97 381.77 0.84 316.94 0.84 291.74<br />

102 2.91 776.82 0.97 382.74 0.84 317.78 0.84 292.58<br />

103 2.91 779.73 0.97 383.71 0.84 318.62 0.84 293.42<br />

104 2.91 782.64 0.97 384.68 0.84 319.46 0.84 294.26<br />

105 2.91 785.55 0.97 385.65 0.84 320.30 0.84 295.10<br />

106 2.91 788.46 0.97 386.62 0.84 321.14 0.84 295.94<br />

107 2.91 791.37 0.97 387.59 0.84 321.98 0.84 296.78<br />

108 2.91 794.28 0.97 388.56 0.84 322.82 0.84 297.62<br />

109 2.91 797.19 0.97 389.53 0.84 323.66 0.84 298.46<br />

110 2.91 800.10 0.97 390.50 0.84 324.50 0.84 299.30<br />

111 2.91 803.01 0.97 391.47 0.84 325.34 0.84 300.14<br />

112 2.91 805.92 0.97 392.44 0.84 326.18 0.84 300.98<br />

113 2.91 808.83 0.97 393.41 0.84 327.02 0.84 301.82<br />

114 2.91 811.74 0.97 394.38 0.84 327.86 0.84 302.66<br />

115 2.91 814.65 0.97 395.35 0.84 328.70 0.84 303.50<br />

116 2.91 817.56 0.97 396.32 0.84 329.54 0.84 304.34<br />

117 2.91 820.47 0.97 397.29 0.84 330.38 0.84 305.18<br />

118 2.91 823.38 0.97 398.26 0.84 331.22 0.84 306.02<br />

119 2.91 826.29 0.97 399.23 0.84 332.06 0.84 306.86<br />

120 2.91 829.20 0.97 400.20 0.84 332.90 0.84 307.70<br />

121 2.91 832.11 0.97 401.17 0.84 333.74 0.84 308.54<br />

122 2.91 835.02 0.97 402.14 0.84 334.58 0.84 309.38<br />

123 2.91 837.93 0.97 403.11 0.84 335.42 0.84 310.22<br />

124 2.91 840.84 0.97 404.08 0.84 336.26 0.84 311.06<br />

125 2.91 843.75 0.97 405.05 0.84 337.10 0.84 311.90<br />

126 2.91 846.66 0.97 406.02 0.84 337.94 0.84 312.74<br />

127 2.91 849.57 0.97 406.99 0.84 338.78 0.84 313.58<br />

128 2.91 852.48 0.97 407.96 0.84 339.62 0.84 314.42<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 103


<strong>Radio</strong> — Wild Spot D – 13 Weeks, Two Majors<br />

104<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

129 2.91 855.39 0.97 408.93 0.84 340.46 0.84 315.26<br />

130 2.91 858.30 0.97 409.90 0.84 341.30 0.84 316.10<br />

131 2.91 861.21 0.97 410.87 0.84 342.14 0.84 316.94<br />

132 2.91 864.12 0.97 411.84 0.84 342.98 0.84 317.78<br />

133 2.91 867.03 0.97 412.81 0.84 343.82 0.84 318.62<br />

134 2.91 869.94 0.97 413.78 0.84 344.66 0.84 319.46<br />

135 2.91 872.85 0.97 414.75 0.84 345.50 0.84 320.30<br />

136 2.91 875.76 0.97 415.72 0.84 346.34 0.84 321.14<br />

137 2.91 878.67 0.97 416.69 0.84 347.18 0.84 321.98<br />

138 2.91 881.58 0.97 417.66 0.84 348.02 0.84 322.82<br />

139 2.91 884.49 0.97 418.63 0.84 348.86 0.84 323.66<br />

140 2.91 887.40 0.97 419.60 0.84 349.70 0.84 324.50<br />

141 2.91 890.31 0.97 420.57 0.84 350.54 0.84 325.34<br />

142 2.91 893.22 0.97 421.54 0.84 351.38 0.84 326.18<br />

143 2.91 896.13 0.97 422.51 0.84 352.22 0.84 327.02<br />

144 2.91 899.04 0.97 423.48 0.84 353.06 0.84 327.86<br />

145 2.91 901.95 0.97 424.45 0.84 353.90 0.84 328.70<br />

146 2.91 904.86 0.97 425.42 0.84 354.74 0.84 329.54<br />

147 2.91 907.77 0.97 426.39 0.84 355.58 0.84 330.38<br />

148 2.91 910.68 0.97 427.36 0.84 356.42 0.84 331.22<br />

149 2.91 913.59 0.97 428.33 0.84 357.26 0.84 332.06<br />

150 2.91 916.50 0.97 429.30 0.84 358.10 0.84 332.90<br />

151 2.91 919.41 0.97 430.27 0.84 358.94 0.84 333.74<br />

152 2.91 922.32 0.97 431.24 0.84 359.78 0.84 334.58<br />

153 2.91 925.23 0.97 432.21 0.84 360.62 0.84 335.42<br />

154 2.91 928.14 0.97 433.18 0.84 361.46 0.84 336.26<br />

155 2.91 931.05 0.97 434.15 0.84 362.30 0.84 337.10<br />

156 2.91 933.96 0.97 435.12 0.84 363.14 0.84 337.94<br />

157 2.91 936.87 0.97 436.09 0.84 363.98 0.84 338.78<br />

158 2.91 939.78 0.97 437.06 0.84 364.82 0.84 339.62<br />

159 2.91 942.69 0.97 438.03 0.84 365.66 0.84 340.46<br />

160 2.91 945.60 0.97 439.00 0.84 366.50 0.84 341.30<br />

161 2.91 948.51 0.97 439.97 0.84 367.34 0.84 342.14<br />

162 2.91 951.42 0.97 440.94 0.84 368.18 0.84 342.98<br />

163 2.91 954.33 0.97 441.91 0.84 369.02 0.84 343.82<br />

164 2.91 957.24 0.97 442.88 0.84 369.86 0.84 344.66<br />

165 2.91 960.15 0.97 443.85 0.84 370.70 0.84 345.50<br />

166 2.91 963.06 0.97 444.82 0.84 371.54 0.84 346.34<br />

167 2.91 965.97 0.97 445.79 0.84 372.38 0.84 347.18<br />

168 2.91 968.88 0.97 446.76 0.84 373.22 0.84 348.02<br />

169 2.91 971.79 0.97 447.73 0.84 374.06 0.84 348.86<br />

170 2.91 974.70 0.97 448.70 0.84 374.90 0.84 349.70<br />

171 2.91 977.61 0.97 449.67 0.84 375.74 0.84 350.54


<strong>Radio</strong> — Wild Spot D – 13 Weeks, Two Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

172 2.91 980.52 0.97 450.64 0.84 376.58 0.84 351.38<br />

173 2.91 983.43 0.97 451.61 0.84 377.42 0.84 352.22<br />

174 2.91 986.34 0.97 452.58 0.84 378.26 0.84 353.06<br />

175 2.91 989.25 0.97 453.55 0.84 379.10 0.84 353.90<br />

176 2.91 992.16 0.97 454.52 0.84 379.94 0.84 354.74<br />

177 2.91 995.07 0.97 455.49 0.84 380.78 0.84 355.58<br />

178 2.91 997.98 0.97 456.46 0.84 381.62 0.84 356.42<br />

179 2.91 1,000.89 0.97 457.43 0.84 382.46 0.84 357.26<br />

180 2.91 1,003.80 0.97 458.40 0.84 383.30 0.84 358.10<br />

181 2.91 1,006.71 0.97 459.37 0.84 384.14 0.84 358.94<br />

182 2.91 1,009.62 0.97 460.34 0.84 384.98 0.84 359.78<br />

183 2.91 1,012.53 0.97 461.31 0.84 385.82 0.84 360.62<br />

184 2.91 1,015.44 0.97 462.28 0.84 386.66 0.84 361.46<br />

185 2.91 1,018.35 0.97 463.25 0.84 387.50 0.84 362.30<br />

186 2.91 1,021.26 0.97 464.22 0.84 388.34 0.84 363.14<br />

187 2.91 1,024.17 0.97 465.19 0.84 389.18 0.84 363.98<br />

188 2.91 1,027.08 0.97 466.16 0.84 390.02 0.84 364.82<br />

189 2.91 1,029.99 0.97 467.13 0.84 390.86 0.84 365.66<br />

190 2.91 1,032.90 0.97 468.10 0.84 391.70 0.84 366.50<br />

191 2.91 1,035.81 0.97 469.07 0.84 392.54 0.84 367.34<br />

192 2.91 1,038.72 0.97 470.04 0.84 393.38 0.84 368.18<br />

193 2.91 1,041.63 0.97 471.01 0.84 394.22 0.84 369.02<br />

194 2.91 1,044.54 0.97 471.98 0.84 395.06 0.84 369.86<br />

195 2.91 1,047.45 0.97 472.95 0.84 395.90 0.84 370.70<br />

196 2.91 1,050.36 0.97 473.92 0.84 396.74 0.84 371.54<br />

197 2.91 1,053.27 0.97 474.89 0.84 397.58 0.84 372.38<br />

198 2.91 1,056.18 0.97 475.86 0.84 398.42 0.84 373.22<br />

199 2.91 1,059.09 0.97 476.83 0.84 399.26 0.84 374.06<br />

200 2.91 1,062.00 0.97 477.80 0.84 400.10 0.84 374.90<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 105


<strong>Radio</strong> — Wild Spot E – 13 Weeks, All Majors<br />

106<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

Base 606.50 606.50 284.75 284.75 220.35 220.35 196.10 196.10<br />

1 2.91 609.41 1.44 286.19 1.44 221.79 1.38 197.48<br />

2 2.91 612.32 1.44 287.63 1.44 223.23 1.38 198.86<br />

3 2.91 615.23 1.44 289.07 1.44 224.67 1.38 200.24<br />

4 2.91 618.14 1.44 290.51 1.44 226.11 1.38 201.62<br />

5 2.91 621.05 1.44 291.95 1.44 227.55 1.38 203.00<br />

6 2.91 623.96 1.44 293.39 1.44 228.99 1.38 204.38<br />

7 2.91 626.87 1.44 294.83 1.44 230.43 1.38 205.76<br />

8 2.91 629.78 1.44 296.27 1.44 231.87 1.38 207.14<br />

9 2.91 632.69 1.44 297.71 1.44 233.31 1.38 208.52<br />

10 2.91 635.60 1.44 299.15 1.44 234.75 1.38 209.90<br />

11 2.91 638.51 1.44 300.59 1.44 236.19 1.38 211.28<br />

12 2.91 641.42 1.44 302.03 1.44 237.63 1.38 212.66<br />

13 2.91 644.33 1.44 303.47 1.44 239.07 1.38 214.04<br />

14 2.91 647.24 1.44 304.91 1.44 240.51 1.38 215.42<br />

15 2.91 650.15 1.44 306.35 1.44 241.95 1.38 216.80<br />

16 2.91 653.06 1.44 307.79 1.44 243.39 1.38 218.18<br />

17 2.91 655.97 1.44 309.23 1.44 244.83 1.38 219.56<br />

18 2.91 658.88 1.44 310.67 1.44 246.27 1.38 220.94<br />

19 2.91 661.79 1.44 312.11 1.44 247.71 1.38 222.32<br />

20 2.91 664.70 1.44 313.55 1.44 249.15 1.38 223.70<br />

21 2.91 667.61 1.44 314.99 1.44 250.59 1.38 225.08<br />

22 2.91 670.52 1.44 316.43 1.44 252.03 1.38 226.46<br />

23 2.91 673.43 1.44 317.87 1.44 253.47 1.38 227.84<br />

24 2.91 676.34 1.44 319.31 1.44 254.91 1.38 229.22<br />

25 2.91 679.25 1.44 320.75 1.44 256.35 1.38 230.60<br />

26 2.91 682.16 1.44 322.19 1.44 257.79 1.38 231.98<br />

27 2.91 685.07 1.44 323.63 1.44 259.23 1.38 233.36<br />

28 2.91 687.98 1.44 325.07 1.44 260.67 1.38 234.74<br />

29 2.91 690.89 1.44 326.51 1.44 262.11 1.38 236.12<br />

30 2.91 693.80 1.44 327.95 1.44 263.55 1.38 237.50<br />

31 2.91 696.71 1.44 329.39 1.44 264.99 1.38 238.88<br />

32 2.91 699.62 1.44 330.83 1.44 266.43 1.38 240.26<br />

33 2.91 702.53 1.44 332.27 1.44 267.87 1.38 241.64<br />

34 2.91 705.44 1.44 333.71 1.44 269.31 1.38 243.02<br />

35 2.91 708.35 1.44 335.15 1.44 270.75 1.38 244.40<br />

36 2.91 711.26 1.44 336.59 1.44 272.19 1.38 245.78<br />

37 2.91 714.17 1.44 338.03 1.44 273.63 1.38 247.16<br />

38 2.91 717.08 1.44 339.47 1.44 275.07 1.38 248.54<br />

39 2.91 719.99 1.44 340.91 1.44 276.51 1.38 249.92<br />

40 2.91 722.90 1.44 342.35 1.44 277.95 1.38 251.30<br />

41 2.91 725.81 1.44 343.79 1.44 279.39 1.38 252.68<br />

42 2.91 728.72 1.44 345.23 1.44 280.83 1.38 254.06


<strong>Radio</strong> — Wild Spot E – 13 Weeks, All Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

43 2.91 731.63 1.44 346.67 1.44 282.27 1.38 255.44<br />

44 2.91 734.54 1.44 348.11 1.44 283.71 1.38 256.82<br />

45 2.91 737.45 1.44 349.55 1.44 285.15 1.38 258.20<br />

46 2.91 740.36 1.44 350.99 1.44 286.59 1.38 259.58<br />

47 2.91 743.27 1.44 352.43 1.44 288.03 1.38 260.96<br />

48 2.91 746.18 1.44 353.87 1.44 289.47 1.38 262.34<br />

49 2.91 749.09 1.44 355.31 1.44 290.91 1.38 263.72<br />

50 2.91 752.00 1.44 356.75 1.44 292.35 1.38 265.10<br />

51 2.91 754.91 1.44 358.19 1.44 293.79 1.38 266.48<br />

52 2.91 757.82 1.44 359.63 1.44 295.23 1.38 267.86<br />

53 2.91 760.73 1.44 361.07 1.44 296.67 1.38 269.24<br />

54 2.91 763.64 1.44 362.51 1.44 298.11 1.38 270.62<br />

55 2.91 766.55 1.44 363.95 1.44 299.55 1.38 272.00<br />

56 2.91 769.46 1.44 365.39 1.44 300.99 1.38 273.38<br />

57 2.91 772.37 1.44 366.83 1.44 302.43 1.38 274.76<br />

58 2.91 775.28 1.44 368.27 1.44 303.87 1.38 276.14<br />

59 2.91 778.19 1.44 369.71 1.44 305.31 1.38 277.52<br />

60 2.91 781.10 1.44 371.15 1.44 306.75 1.38 278.90<br />

61 2.91 784.01 0.97 372.12 0.84 307.59 0.84 279.74<br />

62 2.91 786.92 0.97 373.09 0.84 308.43 0.84 280.58<br />

63 2.91 789.83 0.97 374.06 0.84 309.27 0.84 281.42<br />

64 2.91 792.74 0.97 375.03 0.84 310.11 0.84 282.26<br />

65 2.91 795.65 0.97 376.00 0.84 310.95 0.84 283.10<br />

66 2.91 798.56 0.97 376.97 0.84 311.79 0.84 283.94<br />

67 2.91 801.47 0.97 377.94 0.84 312.63 0.84 284.78<br />

68 2.91 804.38 0.97 378.91 0.84 313.47 0.84 285.62<br />

69 2.91 807.29 0.97 379.88 0.84 314.31 0.84 286.46<br />

70 2.91 810.20 0.97 380.85 0.84 315.15 0.84 287.30<br />

71 2.91 813.11 0.97 381.82 0.84 315.99 0.84 288.14<br />

72 2.91 816.02 0.97 382.79 0.84 316.83 0.84 288.98<br />

73 2.91 818.93 0.97 383.76 0.84 317.67 0.84 289.82<br />

74 2.91 821.84 0.97 384.73 0.84 318.51 0.84 290.66<br />

75 2.91 824.75 0.97 385.70 0.84 319.35 0.84 291.50<br />

76 2.91 827.66 0.97 386.67 0.84 320.19 0.84 292.34<br />

77 2.91 830.57 0.97 387.64 0.84 321.03 0.84 293.18<br />

78 2.91 833.48 0.97 388.61 0.84 321.87 0.84 294.02<br />

79 2.91 836.39 0.97 389.58 0.84 322.71 0.84 294.86<br />

80 2.91 839.30 0.97 390.55 0.84 323.55 0.84 295.70<br />

81 2.91 842.21 0.97 391.52 0.84 324.39 0.84 296.54<br />

82 2.91 845.12 0.97 392.49 0.84 325.23 0.84 297.38<br />

83 2.91 848.03 0.97 393.46 0.84 326.07 0.84 298.22<br />

84 2.91 850.94 0.97 394.43 0.84 326.91 0.84 299.06<br />

85 2.91 853.85 0.97 395.40 0.84 327.75 0.84 299.90<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 107


<strong>Radio</strong> — Wild Spot E – 13 Weeks, All Majors<br />

108<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

86 2.91 856.76 0.97 396.37 0.84 328.59 0.84 300.74<br />

87 2.91 859.67 0.97 397.34 0.84 329.43 0.84 301.58<br />

88 2.91 862.58 0.97 398.31 0.84 330.27 0.84 302.42<br />

89 2.91 865.49 0.97 399.28 0.84 331.11 0.84 303.26<br />

90 2.91 868.40 0.97 400.25 0.84 331.95 0.84 304.10<br />

91 2.91 871.31 0.97 401.22 0.84 332.79 0.84 304.94<br />

92 2.91 874.22 0.97 402.19 0.84 333.63 0.84 305.78<br />

93 2.91 877.13 0.97 403.16 0.84 334.47 0.84 306.62<br />

94 2.91 880.04 0.97 404.13 0.84 335.31 0.84 307.46<br />

95 2.91 882.95 0.97 405.10 0.84 336.15 0.84 308.30<br />

96 2.91 885.86 0.97 406.07 0.84 336.99 0.84 309.14<br />

97 2.91 888.77 0.97 407.04 0.84 337.83 0.84 309.98<br />

98 2.91 891.68 0.97 408.01 0.84 338.67 0.84 310.82<br />

99 2.91 894.59 0.97 408.98 0.84 339.51 0.84 311.66<br />

100 2.91 897.50 0.97 409.95 0.84 340.35 0.84 312.50<br />

101 2.91 900.41 0.97 410.92 0.84 341.19 0.84 313.34<br />

102 2.91 903.32 0.97 411.89 0.84 342.03 0.84 314.18<br />

103 2.91 906.23 0.97 412.86 0.84 342.87 0.84 315.02<br />

104 2.91 909.14 0.97 413.83 0.84 343.71 0.84 315.86<br />

105 2.91 912.05 0.97 414.80 0.84 344.55 0.84 316.70<br />

106 2.91 914.96 0.97 415.77 0.84 345.39 0.84 317.54<br />

107 2.91 917.87 0.97 416.74 0.84 346.23 0.84 318.38<br />

108 2.91 920.78 0.97 417.71 0.84 347.07 0.84 319.22<br />

109 2.91 923.69 0.97 418.68 0.84 347.91 0.84 320.06<br />

110 2.91 926.60 0.97 419.65 0.84 348.75 0.84 320.90<br />

111 2.91 929.51 0.97 420.62 0.84 349.59 0.84 321.74<br />

112 2.91 932.42 0.97 421.59 0.84 350.43 0.84 322.58<br />

113 2.91 935.33 0.97 422.56 0.84 351.27 0.84 323.42<br />

114 2.91 938.24 0.97 423.53 0.84 352.11 0.84 324.26<br />

115 2.91 941.15 0.97 424.50 0.84 352.95 0.84 325.10<br />

116 2.91 944.06 0.97 425.47 0.84 353.79 0.84 325.94<br />

117 2.91 946.97 0.97 426.44 0.84 354.63 0.84 326.78<br />

118 2.91 949.88 0.97 427.41 0.84 355.47 0.84 327.62<br />

119 2.91 952.79 0.97 428.38 0.84 356.31 0.84 328.46<br />

120 2.91 955.70 0.97 429.35 0.84 357.15 0.84 329.30<br />

121 2.91 958.61 0.97 430.32 0.84 357.99 0.84 330.14<br />

122 2.91 961.52 0.97 431.29 0.84 358.83 0.84 330.98<br />

123 2.91 964.43 0.97 432.26 0.84 359.67 0.84 331.82<br />

124 2.91 967.34 0.97 433.23 0.84 360.51 0.84 332.66<br />

125 2.91 970.25 0.97 434.20 0.84 361.35 0.84 333.50<br />

126 2.91 973.16 0.97 435.17 0.84 362.19 0.84 334.34<br />

127 2.91 976.07 0.97 436.14 0.84 363.03 0.84 335.18<br />

128 2.91 978.98 0.97 437.11 0.84 363.87 0.84 336.02


<strong>Radio</strong> — Wild Spot E – 13 Weeks, All Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

129 2.91 981.89 0.97 438.08 0.84 364.71 0.84 336.86<br />

130 2.91 984.80 0.97 439.05 0.84 365.55 0.84 337.70<br />

131 2.91 987.71 0.97 440.02 0.84 366.39 0.84 338.54<br />

132 2.91 990.62 0.97 440.99 0.84 367.23 0.84 339.38<br />

133 2.91 993.53 0.97 441.96 0.84 368.07 0.84 340.22<br />

134 2.91 996.44 0.97 442.93 0.84 368.91 0.84 341.06<br />

135 2.91 999.35 0.97 443.90 0.84 369.75 0.84 341.90<br />

136 2.91 1,002.26 0.97 444.87 0.84 370.59 0.84 342.74<br />

137 2.91 1,005.17 0.97 445.84 0.84 371.43 0.84 343.58<br />

138 2.91 1,008.08 0.97 446.81 0.84 372.27 0.84 344.42<br />

139 2.91 1,010.99 0.97 447.78 0.84 373.11 0.84 345.26<br />

140 2.91 1,013.90 0.97 448.75 0.84 373.95 0.84 346.10<br />

141 2.91 1,016.81 0.97 449.72 0.84 374.79 0.84 346.94<br />

142 2.91 1,019.72 0.97 450.69 0.84 375.63 0.84 347.78<br />

143 2.91 1,022.63 0.97 451.66 0.84 376.47 0.84 348.62<br />

144 2.91 1,025.54 0.97 452.63 0.84 377.31 0.84 349.46<br />

145 2.91 1,028.45 0.97 453.60 0.84 378.15 0.84 350.30<br />

146 2.91 1,031.36 0.97 454.57 0.84 378.99 0.84 351.14<br />

147 2.91 1,034.27 0.97 455.54 0.84 379.83 0.84 351.98<br />

148 2.91 1,037.18 0.97 456.51 0.84 380.67 0.84 352.82<br />

149 2.91 1,040.09 0.97 457.48 0.84 381.51 0.84 353.66<br />

150 2.91 1,043.00 0.97 458.45 0.84 382.35 0.84 354.50<br />

151 2.91 1,045.91 0.97 459.42 0.84 383.19 0.84 355.34<br />

152 2.91 1,048.82 0.97 460.39 0.84 384.03 0.84 356.18<br />

153 2.91 1,051.73 0.97 461.36 0.84 384.87 0.84 357.02<br />

154 2.91 1,054.64 0.97 462.33 0.84 385.71 0.84 357.86<br />

155 2.91 1,057.55 0.97 463.30 0.84 386.55 0.84 358.70<br />

156 2.91 1,060.46 0.97 464.27 0.84 387.39 0.84 359.54<br />

157 2.91 1,063.37 0.97 465.24 0.84 388.23 0.84 360.38<br />

158 2.91 1,066.28 0.97 466.21 0.84 389.07 0.84 361.22<br />

159 2.91 1,069.19 0.97 467.18 0.84 389.91 0.84 362.06<br />

160 2.91 1,072.10 0.97 468.15 0.84 390.75 0.84 362.90<br />

161 2.91 1,075.01 0.97 469.12 0.84 391.59 0.84 363.74<br />

162 2.91 1,077.92 0.97 470.09 0.84 392.43 0.84 364.58<br />

163 2.91 1,080.83 0.97 471.06 0.84 393.27 0.84 365.42<br />

164 2.91 1,083.74 0.97 472.03 0.84 394.11 0.84 366.26<br />

165 2.91 1,086.65 0.97 473.00 0.84 394.95 0.84 367.10<br />

166 2.91 1,089.56 0.97 473.97 0.84 395.79 0.84 367.94<br />

167 2.91 1,092.47 0.97 474.94 0.84 396.63 0.84 368.78<br />

168 2.91 1,095.38 0.97 475.91 0.84 397.47 0.84 369.62<br />

169 2.91 1,098.29 0.97 476.88 0.84 398.31 0.84 370.46<br />

170 2.91 1,101.20 0.97 477.85 0.84 399.15 0.84 371.30<br />

171 2.91 1,104.11 0.97 478.82 0.84 399.99 0.84 372.14<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 109


<strong>Radio</strong> — Wild Spot E – 13 Weeks, All Majors<br />

110<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

172 2.91 1,107.02 0.97 479.79 0.84 400.83 0.84 372.98<br />

173 2.91 1,109.93 0.97 480.76 0.84 401.67 0.84 373.82<br />

174 2.91 1,112.84 0.97 481.73 0.84 402.51 0.84 374.66<br />

175 2.91 1,115.75 0.97 482.70 0.84 403.35 0.84 375.50<br />

176 2.91 1,118.66 0.97 483.67 0.84 404.19 0.84 376.34<br />

177 2.91 1,121.57 0.97 484.64 0.84 405.03 0.84 377.18<br />

178 2.91 1,124.48 0.97 485.61 0.84 405.87 0.84 378.02<br />

179 2.91 1,127.39 0.97 486.58 0.84 406.71 0.84 378.86<br />

180 2.91 1,130.30 0.97 487.55 0.84 407.55 0.84 379.70<br />

181 2.91 1,133.21 0.97 488.52 0.84 408.39 0.84 380.54<br />

182 2.91 1,136.12 0.97 489.49 0.84 409.23 0.84 381.38<br />

183 2.91 1,139.03 0.97 490.46 0.84 410.07 0.84 382.22<br />

184 2.91 1,141.94 0.97 491.43 0.84 410.91 0.84 383.06<br />

185 2.91 1,144.85 0.97 492.40 0.84 411.75 0.84 383.90<br />

186 2.91 1,147.76 0.97 493.37 0.84 412.59 0.84 384.74<br />

187 2.91 1,150.67 0.97 494.34 0.84 413.43 0.84 385.58<br />

188 2.91 1,153.58 0.97 495.31 0.84 414.27 0.84 386.42<br />

189 2.91 1,156.49 0.97 496.28 0.84 415.11 0.84 387.26<br />

190 2.91 1,159.40 0.97 497.25 0.84 415.95 0.84 388.10<br />

191 2.91 1,162.31 0.97 498.22 0.84 416.79 0.84 388.94<br />

192 2.91 1,165.22 0.97 499.19 0.84 417.63 0.84 389.78<br />

193 2.91 1,168.13 0.97 500.16 0.84 418.47 0.84 390.62<br />

194 2.91 1,171.04 0.97 501.13 0.84 419.31 0.84 391.46<br />

195 2.91 1,173.95 0.97 502.10 0.84 420.15 0.84 392.30<br />

196 2.91 1,176.86 0.97 503.07 0.84 420.99 0.84 393.14<br />

197 2.91 1,179.77 0.97 504.04 0.84 421.83 0.84 393.98<br />

198 2.91 1,182.68 0.97 505.01 0.84 422.67 0.84 394.82<br />

199 2.91 1,185.59 0.97 505.98 0.84 423.51 0.84 395.66<br />

200 2.91 1,188.50 0.97 506.95 0.84 424.35 0.84 396.50


Section 8<br />

<strong>Radio</strong> — Wild Spot Tables – 8 Weeks<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 111


<strong>Radio</strong> — Wild Spot A – 8 Weeks, No Majors<br />

112<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

1 262.85 262.85 193.65 193.65 171.35 171.35 152.00 152.00<br />

2 3.10 265.95 1.91 195.56 1.63 172.98 1.44 153.44<br />

3 3.10 269.05 1.91 197.47 1.63 174.61 1.44 154.88<br />

4 3.10 272.15 1.91 199.38 1.63 176.24 1.44 156.32<br />

5 3.10 275.25 1.91 201.29 1.63 177.87 1.44 157.76<br />

6 3.10 278.35 1.91 203.20 1.63 179.50 1.44 159.20<br />

7 3.10 281.45 1.91 205.11 1.63 181.13 1.44 160.64<br />

8 3.10 284.55 1.91 207.02 1.63 182.76 1.44 162.08<br />

9 3.10 287.65 1.91 208.93 1.63 184.39 1.44 163.52<br />

10 3.10 290.75 1.91 210.84 1.63 186.02 1.44 164.96<br />

11 3.10 293.85 1.91 212.75 1.63 187.65 1.44 166.40<br />

12 3.10 296.95 1.91 214.66 1.63 189.28 1.44 167.84<br />

13 3.10 300.05 1.91 216.57 1.63 190.91 1.44 169.28<br />

14 3.10 303.15 1.91 218.48 1.63 192.54 1.44 170.72<br />

15 3.10 306.25 1.91 220.39 1.63 194.17 1.44 172.16<br />

16 3.10 309.35 1.91 222.30 1.63 195.80 1.44 173.60<br />

17 3.10 312.45 1.91 224.21 1.63 197.43 1.44 175.04<br />

18 3.10 315.55 1.91 226.12 1.63 199.06 1.44 176.48<br />

19 3.10 318.65 1.91 228.03 1.63 200.69 1.44 177.92<br />

20 3.10 321.75 1.91 229.94 1.63 202.32 1.44 179.36<br />

21 3.10 324.85 1.91 231.85 1.63 203.95 1.44 180.80<br />

22 3.10 327.95 1.91 233.76 1.63 205.58 1.44 182.24<br />

23 3.10 331.05 1.91 235.67 1.63 207.21 1.44 183.68<br />

24 3.10 334.15 1.91 237.58 1.63 208.84 1.44 185.12<br />

25 3.10 337.25 1.91 239.49 1.63 210.47 1.44 186.56<br />

26 2.33 339.58 1.63 241.12 1.25 211.72 1.25 187.81<br />

27 2.33 341.91 1.63 242.75 1.25 212.97 1.25 189.06<br />

28 2.33 344.24 1.63 244.38 1.25 214.22 1.25 190.31<br />

29 2.33 346.57 1.63 246.01 1.25 215.47 1.25 191.56<br />

30 2.33 348.90 1.63 247.64 1.25 216.72 1.25 192.81<br />

31 2.33 351.23 1.63 249.27 1.25 217.97 1.25 194.06<br />

32 2.33 353.56 1.63 250.90 1.25 219.22 1.25 195.31<br />

33 2.33 355.89 1.63 252.53 1.25 220.47 1.25 196.56<br />

34 2.33 358.22 1.63 254.16 1.25 221.72 1.25 197.81<br />

35 2.33 360.55 1.63 255.79 1.25 222.97 1.25 199.06<br />

36 2.33 362.88 1.63 257.42 1.25 224.22 1.25 200.31<br />

37 2.33 365.21 1.63 259.05 1.25 225.47 1.25 201.56<br />

38 2.33 367.54 1.63 260.68 1.25 226.72 1.25 202.81<br />

39 2.33 369.87 1.63 262.31 1.25 227.97 1.25 204.06<br />

40 2.33 372.20 1.63 263.94 1.25 229.22 1.25 205.31<br />

41 2.33 374.53 1.63 265.57 1.25 230.47 1.25 206.56<br />

42 2.33 376.86 1.63 267.20 1.25 231.72 1.25 207.81<br />

43 2.33 379.19 1.63 268.83 1.25 232.97 1.25 209.06


<strong>Radio</strong> — Wild Spot A – 8 Weeks, No Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

44 2.33 381.52 1.63 270.46 1.25 234.22 1.25 210.31<br />

45 2.33 383.85 1.63 272.09 1.25 235.47 1.25 211.56<br />

46 2.33 386.18 1.63 273.72 1.25 236.72 1.25 212.81<br />

47 2.33 388.51 1.63 275.35 1.25 237.97 1.25 214.06<br />

48 2.33 390.84 1.63 276.98 1.25 239.22 1.25 215.31<br />

49 2.33 393.17 1.63 278.61 1.25 240.47 1.25 216.56<br />

50 2.33 395.50 1.63 280.24 1.25 241.72 1.25 217.81<br />

51 2.33 397.83 1.63 281.87 1.25 242.97 1.25 219.06<br />

52 2.33 400.16 1.63 283.50 1.25 244.22 1.25 220.31<br />

53 2.33 402.49 1.63 285.13 1.25 245.47 1.25 221.56<br />

54 2.33 404.82 1.63 286.76 1.25 246.72 1.25 222.81<br />

55 2.33 407.15 1.63 288.39 1.25 247.97 1.25 224.06<br />

56 2.33 409.48 1.63 290.02 1.25 249.22 1.25 225.31<br />

57 2.33 411.81 1.63 291.65 1.25 250.47 1.25 226.56<br />

58 2.33 414.14 1.63 293.28 1.25 251.72 1.25 227.81<br />

59 2.33 416.47 1.63 294.91 1.25 252.97 1.25 229.06<br />

60 2.33 418.80 1.63 296.54 1.25 254.22 1.25 230.31<br />

61 2.33 421.13 0.92 297.46 0.80 255.02 0.80 231.11<br />

62 2.33 423.46 0.92 298.38 0.80 255.82 0.80 231.91<br />

63 2.33 425.79 0.92 299.30 0.80 256.62 0.80 232.71<br />

64 2.33 428.12 0.92 300.22 0.80 257.42 0.80 233.51<br />

65 2.33 430.45 0.92 301.14 0.80 258.22 0.80 234.31<br />

66 2.33 432.78 0.92 302.06 0.80 259.02 0.80 235.11<br />

67 2.33 435.11 0.92 302.98 0.80 259.82 0.80 235.91<br />

68 2.33 437.44 0.92 303.90 0.80 260.62 0.80 236.71<br />

69 2.33 439.77 0.92 304.82 0.80 261.42 0.80 237.51<br />

70 2.33 442.10 0.92 305.74 0.80 262.22 0.80 238.31<br />

71 2.33 444.43 0.92 306.66 0.80 263.02 0.80 239.11<br />

72 2.33 446.76 0.92 307.58 0.80 263.82 0.80 239.91<br />

73 2.33 449.09 0.92 308.50 0.80 264.62 0.80 240.71<br />

74 2.33 451.42 0.92 309.42 0.80 265.42 0.80 241.51<br />

75 2.33 453.75 0.92 310.34 0.80 266.22 0.80 242.31<br />

76 2.33 456.08 0.92 311.26 0.80 267.02 0.80 243.11<br />

77 2.33 458.41 0.92 312.18 0.80 267.82 0.80 243.91<br />

78 2.33 460.74 0.92 313.10 0.80 268.62 0.80 244.71<br />

79 2.33 463.07 0.92 314.02 0.80 269.42 0.80 245.51<br />

80 2.33 465.40 0.92 314.94 0.80 270.22 0.80 246.31<br />

81 2.33 467.73 0.92 315.86 0.80 271.02 0.80 247.11<br />

82 2.33 470.06 0.92 316.78 0.80 271.82 0.80 247.91<br />

83 2.33 472.39 0.92 317.70 0.80 272.62 0.80 248.71<br />

84 2.33 474.72 0.92 318.62 0.80 273.42 0.80 249.51<br />

85 2.33 477.05 0.92 319.54 0.80 274.22 0.80 250.31<br />

86 2.33 479.38 0.92 320.46 0.80 275.02 0.80 251.11<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 113


<strong>Radio</strong> — Wild Spot A – 8 Weeks, No Majors<br />

114<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

87 2.33 481.71 0.92 321.38 0.80 275.82 0.80 251.91<br />

88 2.33 484.04 0.92 322.30 0.80 276.62 0.80 252.71<br />

89 2.33 486.37 0.92 323.22 0.80 277.42 0.80 253.51<br />

90 2.33 488.70 0.92 324.14 0.80 278.22 0.80 254.31<br />

91 2.33 491.03 0.92 325.06 0.80 279.02 0.80 255.11<br />

92 2.33 493.36 0.92 325.98 0.80 279.82 0.80 255.91<br />

93 2.33 495.69 0.92 326.90 0.80 280.62 0.80 256.71<br />

94 2.33 498.02 0.92 327.82 0.80 281.42 0.80 257.51<br />

95 2.33 500.35 0.92 328.74 0.80 282.22 0.80 258.31<br />

96 2.33 502.68 0.92 329.66 0.80 283.02 0.80 259.11<br />

97 2.33 505.01 0.92 330.58 0.80 283.82 0.80 259.91<br />

98 2.33 507.34 0.92 331.50 0.80 284.62 0.80 260.71<br />

99 2.33 509.67 0.92 332.42 0.80 285.42 0.80 261.51<br />

100 2.33 512.00 0.92 333.34 0.80 286.22 0.80 262.31<br />

101 2.33 514.33 0.92 334.26 0.80 287.02 0.80 263.11<br />

102 2.33 516.66 0.92 335.18 0.80 287.82 0.80 263.91<br />

103 2.33 518.99 0.92 336.10 0.80 288.62 0.80 264.71<br />

104 2.33 521.32 0.92 337.02 0.80 289.42 0.80 265.51<br />

105 2.33 523.65 0.92 337.94 0.80 290.22 0.80 266.31<br />

106 2.33 525.98 0.92 338.86 0.80 291.02 0.80 267.11<br />

107 2.33 528.31 0.92 339.78 0.80 291.82 0.80 267.91<br />

108 2.33 530.64 0.92 340.70 0.80 292.62 0.80 268.71<br />

109 2.33 532.97 0.92 341.62 0.80 293.42 0.80 269.51<br />

110 2.33 535.30 0.92 342.54 0.80 294.22 0.80 270.31<br />

111 2.33 537.63 0.92 343.46 0.80 295.02 0.80 271.11<br />

112 2.33 539.96 0.92 344.38 0.80 295.82 0.80 271.91<br />

113 2.33 542.29 0.92 345.30 0.80 296.62 0.80 272.71<br />

114 2.33 544.62 0.92 346.22 0.80 297.42 0.80 273.51<br />

115 2.33 546.95 0.92 347.14 0.80 298.22 0.80 274.31<br />

116 2.33 549.28 0.92 348.06 0.80 299.02 0.80 275.11<br />

117 2.33 551.61 0.92 348.98 0.80 299.82 0.80 275.91<br />

118 2.33 553.94 0.92 349.90 0.80 300.62 0.80 276.71<br />

119 2.33 556.27 0.92 350.82 0.80 301.42 0.80 277.51<br />

120 2.33 558.60 0.92 351.74 0.80 302.22 0.80 278.31<br />

121 2.33 560.93 0.92 352.66 0.80 303.02 0.80 279.11<br />

122 2.33 563.26 0.92 353.58 0.80 303.82 0.80 279.91<br />

123 2.33 565.59 0.92 354.50 0.80 304.62 0.80 280.71<br />

124 2.33 567.92 0.92 355.42 0.80 305.42 0.80 281.51<br />

125 2.33 570.25 0.92 356.34 0.80 306.22 0.80 282.31<br />

126 2.33 572.58 0.92 357.26 0.80 307.02 0.80 283.11<br />

127 2.33 574.91 0.92 358.18 0.80 307.82 0.80 283.91<br />

128 2.33 577.24 0.92 359.10 0.80 308.62 0.80 284.71<br />

129 2.33 579.57 0.92 360.02 0.80 309.42 0.80 285.51


<strong>Radio</strong> — Wild Spot A – 8 Weeks, No Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

130 2.33 581.90 0.92 360.94 0.80 310.22 0.80 286.31<br />

131 2.33 584.23 0.92 361.86 0.80 311.02 0.80 287.11<br />

132 2.33 586.56 0.92 362.78 0.80 311.82 0.80 287.91<br />

133 2.33 588.89 0.92 363.70 0.80 312.62 0.80 288.71<br />

134 2.33 591.22 0.92 364.62 0.80 313.42 0.80 289.51<br />

135 2.33 593.55 0.92 365.54 0.80 314.22 0.80 290.31<br />

136 2.33 595.88 0.92 366.46 0.80 315.02 0.80 291.11<br />

137 2.33 598.21 0.92 367.38 0.80 315.82 0.80 291.91<br />

138 2.33 600.54 0.92 368.30 0.80 316.62 0.80 292.71<br />

139 2.33 602.87 0.92 369.22 0.80 317.42 0.80 293.51<br />

140 2.33 605.20 0.92 370.14 0.80 318.22 0.80 294.31<br />

141 2.33 607.53 0.92 371.06 0.80 319.02 0.80 295.11<br />

142 2.33 609.86 0.92 371.98 0.80 319.82 0.80 295.91<br />

143 2.33 612.19 0.92 372.90 0.80 320.62 0.80 296.71<br />

144 2.33 614.52 0.92 373.82 0.80 321.42 0.80 297.51<br />

145 2.33 616.85 0.92 374.74 0.80 322.22 0.80 298.31<br />

146 2.33 619.18 0.92 375.66 0.80 323.02 0.80 299.11<br />

147 2.33 621.51 0.92 376.58 0.80 323.82 0.80 299.91<br />

148 2.33 623.84 0.92 377.50 0.80 324.62 0.80 300.71<br />

149 2.33 626.17 0.92 378.42 0.80 325.42 0.80 301.51<br />

150 2.33 628.50 0.92 379.34 0.80 326.22 0.80 302.31<br />

151 2.33 630.83 0.92 380.26 0.80 327.02 0.80 303.11<br />

152 2.33 633.16 0.92 381.18 0.80 327.82 0.80 303.91<br />

153 2.33 635.49 0.92 382.10 0.80 328.62 0.80 304.71<br />

154 2.33 637.82 0.92 383.02 0.80 329.42 0.80 305.51<br />

155 2.33 640.15 0.92 383.94 0.80 330.22 0.80 306.31<br />

156 2.33 642.48 0.92 384.86 0.80 331.02 0.80 307.11<br />

157 2.33 644.81 0.92 385.78 0.80 331.82 0.80 307.91<br />

158 2.33 647.14 0.92 386.70 0.80 332.62 0.80 308.71<br />

159 2.33 649.47 0.92 387.62 0.80 333.42 0.80 309.51<br />

160 2.33 651.80 0.92 388.54 0.80 334.22 0.80 310.31<br />

161 2.33 654.13 0.92 389.46 0.80 335.02 0.80 311.11<br />

162 2.33 656.46 0.92 390.38 0.80 335.82 0.80 311.91<br />

163 2.33 658.79 0.92 391.30 0.80 336.62 0.80 312.71<br />

164 2.33 661.12 0.92 392.22 0.80 337.42 0.80 313.51<br />

165 2.33 663.45 0.92 393.14 0.80 338.22 0.80 314.31<br />

166 2.33 665.78 0.92 394.06 0.80 339.02 0.80 315.11<br />

167 2.33 668.11 0.92 394.98 0.80 339.82 0.80 315.91<br />

168 2.33 670.44 0.92 395.90 0.80 340.62 0.80 316.71<br />

169 2.33 672.77 0.92 396.82 0.80 341.42 0.80 317.51<br />

170 2.33 675.10 0.92 397.74 0.80 342.22 0.80 318.31<br />

171 2.33 677.43 0.92 398.66 0.80 343.02 0.80 319.11<br />

172 2.33 679.76 0.92 399.58 0.80 343.82 0.80 319.91<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 115


<strong>Radio</strong> — Wild Spot A – 8 Weeks, No Majors<br />

116<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

173 2.33 682.09 0.92 400.50 0.80 344.62 0.80 320.71<br />

174 2.33 684.42 0.92 401.42 0.80 345.42 0.80 321.51<br />

175 2.33 686.75 0.92 402.34 0.80 346.22 0.80 322.31<br />

176 2.33 689.08 0.92 403.26 0.80 347.02 0.80 323.11<br />

177 2.33 691.41 0.92 404.18 0.80 347.82 0.80 323.91<br />

178 2.33 693.74 0.92 405.10 0.80 348.62 0.80 324.71<br />

179 2.33 696.07 0.92 406.02 0.80 349.42 0.80 325.51<br />

180 2.33 698.40 0.92 406.94 0.80 350.22 0.80 326.31<br />

181 2.33 700.73 0.92 407.86 0.80 351.02 0.80 327.11<br />

182 2.33 703.06 0.92 408.78 0.80 351.82 0.80 327.91<br />

183 2.33 705.39 0.92 409.70 0.80 352.62 0.80 328.71<br />

184 2.33 707.72 0.92 410.62 0.80 353.42 0.80 329.51<br />

185 2.33 710.05 0.92 411.54 0.80 354.22 0.80 330.31<br />

186 2.33 712.38 0.92 412.46 0.80 355.02 0.80 331.11<br />

187 2.33 714.71 0.92 413.38 0.80 355.82 0.80 331.91<br />

188 2.33 717.04 0.92 414.30 0.80 356.62 0.80 332.71<br />

189 2.33 719.37 0.92 415.22 0.80 357.42 0.80 333.51<br />

190 2.33 721.70 0.92 416.14 0.80 358.22 0.80 334.31<br />

191 2.33 724.03 0.92 417.06 0.80 359.02 0.80 335.11<br />

192 2.33 726.36 0.92 417.98 0.80 359.82 0.80 335.91<br />

193 2.33 728.69 0.92 418.90 0.80 360.62 0.80 336.71<br />

194 2.33 731.02 0.92 419.82 0.80 361.42 0.80 337.51<br />

195 2.33 733.35 0.92 420.74 0.80 362.22 0.80 338.31<br />

196 2.33 735.68 0.92 421.66 0.80 363.02 0.80 339.11<br />

197 2.33 738.01 0.92 422.58 0.80 363.82 0.80 339.91<br />

198 2.33 740.34 0.92 423.50 0.80 364.62 0.80 340.71<br />

199 2.33 742.67 0.92 424.42 0.80 365.42 0.80 341.51<br />

200 2.33 745.00 0.92 425.34 0.80 366.22 0.80 342.31


<strong>Radio</strong> — Wild Spot B – 8 Weeks, New York<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

Base 314.84 314.84 203.30 203.30 180.50 180.50 160.22 160.22<br />

1 2.33 317.17 1.63 204.93 1.37 181.87 1.31 161.53<br />

2 2.33 319.50 1.63 206.56 1.37 183.24 1.31 162.84<br />

3 2.33 321.83 1.63 208.19 1.37 184.61 1.31 164.15<br />

4 2.33 324.16 1.63 209.82 1.37 185.98 1.31 165.46<br />

5 2.33 326.49 1.63 211.45 1.37 187.35 1.31 166.77<br />

6 2.33 328.82 1.63 213.08 1.37 188.72 1.31 168.08<br />

7 2.33 331.15 1.63 214.71 1.37 190.09 1.31 169.39<br />

8 2.33 333.48 1.63 216.34 1.37 191.46 1.31 170.70<br />

9 2.33 335.81 1.63 217.97 1.37 192.83 1.31 172.01<br />

10 2.33 338.14 1.63 219.60 1.37 194.20 1.31 173.32<br />

11 2.33 340.47 1.63 221.23 1.37 195.57 1.31 174.63<br />

12 2.33 342.80 1.63 222.86 1.37 196.94 1.31 175.94<br />

13 2.33 345.13 1.63 224.49 1.37 198.31 1.31 177.25<br />

14 2.33 347.46 1.63 226.12 1.37 199.68 1.31 178.56<br />

15 2.33 349.79 1.63 227.75 1.37 201.05 1.31 179.87<br />

16 2.33 352.12 1.63 229.38 1.37 202.42 1.31 181.18<br />

17 2.33 354.45 1.63 231.01 1.37 203.79 1.31 182.49<br />

18 2.33 356.78 1.63 232.64 1.37 205.16 1.31 183.80<br />

19 2.33 359.11 1.63 234.27 1.37 206.53 1.31 185.11<br />

20 2.33 361.44 1.63 235.90 1.37 207.90 1.31 186.42<br />

21 2.33 363.77 1.63 237.53 1.37 209.27 1.31 187.73<br />

22 2.33 366.10 1.63 239.16 1.37 210.64 1.31 189.04<br />

23 2.33 368.43 1.63 240.79 1.37 212.01 1.31 190.35<br />

24 2.33 370.76 1.63 242.42 1.37 213.38 1.31 191.66<br />

25 2.33 373.09 1.63 244.05 1.37 214.75 1.31 192.97<br />

26 2.33 375.42 1.63 245.68 1.37 216.12 1.31 194.28<br />

27 2.33 377.75 1.63 247.31 1.37 217.49 1.31 195.59<br />

28 2.33 380.08 1.63 248.94 1.37 218.86 1.31 196.90<br />

29 2.33 382.41 1.63 250.57 1.37 220.23 1.31 198.21<br />

30 2.33 384.74 1.63 252.20 1.37 221.60 1.31 199.52<br />

31 2.33 387.07 1.63 253.83 1.37 222.97 1.31 200.83<br />

32 2.33 389.40 1.63 255.46 1.37 224.34 1.31 202.14<br />

33 2.33 391.73 1.63 257.09 1.37 225.71 1.31 203.45<br />

34 2.33 394.06 1.63 258.72 1.37 227.08 1.31 204.76<br />

35 2.33 396.39 1.63 260.35 1.37 228.45 1.31 206.07<br />

36 2.33 398.72 0.92 261.27 0.80 229.25 0.80 206.87<br />

37 2.33 401.05 0.92 262.19 0.80 230.05 0.80 207.67<br />

38 2.33 403.38 0.92 263.11 0.80 230.85 0.80 208.47<br />

39 2.33 405.71 0.92 264.03 0.80 231.65 0.80 209.27<br />

40 2.33 408.04 0.92 264.95 0.80 232.45 0.80 210.07<br />

41 2.33 410.37 0.92 265.87 0.80 233.25 0.80 210.87<br />

42 2.33 412.70 0.92 266.79 0.80 234.05 0.80 211.67<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 117


<strong>Radio</strong> — Wild Spot B – 8 Weeks, New York<br />

118<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

43 2.33 415.03 0.92 267.71 0.80 234.85 0.80 212.47<br />

44 2.33 417.36 0.92 268.63 0.80 235.65 0.80 213.27<br />

45 2.33 419.69 0.92 269.55 0.80 236.45 0.80 214.07<br />

46 2.33 422.02 0.92 270.47 0.80 237.25 0.80 214.87<br />

47 2.33 424.35 0.92 271.39 0.80 238.05 0.80 215.67<br />

48 2.33 426.68 0.92 272.31 0.80 238.85 0.80 216.47<br />

49 2.33 429.01 0.92 273.23 0.80 239.65 0.80 217.27<br />

50 2.33 431.34 0.92 274.15 0.80 240.45 0.80 218.07<br />

51 2.33 433.67 0.92 275.07 0.80 241.25 0.80 218.87<br />

52 2.33 436.00 0.92 275.99 0.80 242.05 0.80 219.67<br />

53 2.33 438.33 0.92 276.91 0.80 242.85 0.80 220.47<br />

54 2.33 440.66 0.92 277.83 0.80 243.65 0.80 221.27<br />

55 2.33 442.99 0.92 278.75 0.80 244.45 0.80 222.07<br />

56 2.33 445.32 0.92 279.67 0.80 245.25 0.80 222.87<br />

57 2.33 447.65 0.92 280.59 0.80 246.05 0.80 223.67<br />

58 2.33 449.98 0.92 281.51 0.80 246.85 0.80 224.47<br />

59 2.33 452.31 0.92 282.43 0.80 247.65 0.80 225.27<br />

60 2.33 454.64 0.92 283.35 0.80 248.45 0.80 226.07<br />

61 2.33 456.97 0.92 284.27 0.80 249.25 0.80 226.87<br />

62 2.33 459.30 0.92 285.19 0.80 250.05 0.80 227.67<br />

63 2.33 461.63 0.92 286.11 0.80 250.85 0.80 228.47<br />

64 2.33 463.96 0.92 287.03 0.80 251.65 0.80 229.27<br />

65 2.33 466.29 0.92 287.95 0.80 252.45 0.80 230.07<br />

66 2.33 468.62 0.92 288.87 0.80 253.25 0.80 230.87<br />

67 2.33 470.95 0.92 289.79 0.80 254.05 0.80 231.67<br />

68 2.33 473.28 0.92 290.71 0.80 254.85 0.80 232.47<br />

69 2.33 475.61 0.92 291.63 0.80 255.65 0.80 233.27<br />

70 2.33 477.94 0.92 292.55 0.80 256.45 0.80 234.07<br />

71 2.33 480.27 0.92 293.47 0.80 257.25 0.80 234.87<br />

72 2.33 482.60 0.92 294.39 0.80 258.05 0.80 235.67<br />

73 2.33 484.93 0.92 295.31 0.80 258.85 0.80 236.47<br />

74 2.33 487.26 0.92 296.23 0.80 259.65 0.80 237.27<br />

75 2.33 489.59 0.92 297.15 0.80 260.45 0.80 238.07<br />

76 2.33 491.92 0.92 298.07 0.80 261.25 0.80 238.87<br />

77 2.33 494.25 0.92 298.99 0.80 262.05 0.80 239.67<br />

78 2.33 496.58 0.92 299.91 0.80 262.85 0.80 240.47<br />

79 2.33 498.91 0.92 300.83 0.80 263.65 0.80 241.27<br />

80 2.33 501.24 0.92 301.75 0.80 264.45 0.80 242.07<br />

81 2.33 503.57 0.92 302.67 0.80 265.25 0.80 242.87<br />

82 2.33 505.90 0.92 303.59 0.80 266.05 0.80 243.67<br />

83 2.33 508.23 0.92 304.51 0.80 266.85 0.80 244.47<br />

84 2.33 510.56 0.92 305.43 0.80 267.65 0.80 245.27<br />

85 2.33 512.89 0.92 306.35 0.80 268.45 0.80 246.07


<strong>Radio</strong> — Wild Spot B – 8 Weeks, New York<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

86 2.33 515.22 0.92 307.27 0.80 269.25 0.80 246.87<br />

87 2.33 517.55 0.92 308.19 0.80 270.05 0.80 247.67<br />

88 2.33 519.88 0.92 309.11 0.80 270.85 0.80 248.47<br />

89 2.33 522.21 0.92 310.03 0.80 271.65 0.80 249.27<br />

90 2.33 524.54 0.92 310.95 0.80 272.45 0.80 250.07<br />

91 2.33 526.87 0.92 311.87 0.80 273.25 0.80 250.87<br />

92 2.33 529.20 0.92 312.79 0.80 274.05 0.80 251.67<br />

93 2.33 531.53 0.92 313.71 0.80 274.85 0.80 252.47<br />

94 2.33 533.86 0.92 314.63 0.80 275.65 0.80 253.27<br />

95 2.33 536.19 0.92 315.55 0.80 276.45 0.80 254.07<br />

96 2.33 538.52 0.92 316.47 0.80 277.25 0.80 254.87<br />

97 2.33 540.85 0.92 317.39 0.80 278.05 0.80 255.67<br />

98 2.33 543.18 0.92 318.31 0.80 278.85 0.80 256.47<br />

99 2.33 545.51 0.92 319.23 0.80 279.65 0.80 257.27<br />

100 2.33 547.84 0.92 320.15 0.80 280.45 0.80 258.07<br />

101 2.33 550.17 0.92 321.07 0.80 281.25 0.80 258.87<br />

102 2.33 552.50 0.92 321.99 0.80 282.05 0.80 259.67<br />

103 2.33 554.83 0.92 322.91 0.80 282.85 0.80 260.47<br />

104 2.33 557.16 0.92 323.83 0.80 283.65 0.80 261.27<br />

105 2.33 559.49 0.92 324.75 0.80 284.45 0.80 262.07<br />

106 2.33 561.82 0.92 325.67 0.80 285.25 0.80 262.87<br />

107 2.33 564.15 0.92 326.59 0.80 286.05 0.80 263.67<br />

108 2.33 566.48 0.92 327.51 0.80 286.85 0.80 264.47<br />

109 2.33 568.81 0.92 328.43 0.80 287.65 0.80 265.27<br />

110 2.33 571.14 0.92 329.35 0.80 288.45 0.80 266.07<br />

111 2.33 573.47 0.92 330.27 0.80 289.25 0.80 266.87<br />

112 2.33 575.80 0.92 331.19 0.80 290.05 0.80 267.67<br />

113 2.33 578.13 0.92 332.11 0.80 290.85 0.80 268.47<br />

114 2.33 580.46 0.92 333.03 0.80 291.65 0.80 269.27<br />

115 2.33 582.79 0.92 333.95 0.80 292.45 0.80 270.07<br />

116 2.33 585.12 0.92 334.87 0.80 293.25 0.80 270.87<br />

117 2.33 587.45 0.92 335.79 0.80 294.05 0.80 271.67<br />

118 2.33 589.78 0.92 336.71 0.80 294.85 0.80 272.47<br />

119 2.33 592.11 0.92 337.63 0.80 295.65 0.80 273.27<br />

120 2.33 594.44 0.92 338.55 0.80 296.45 0.80 274.07<br />

121 2.33 596.77 0.92 339.47 0.80 297.25 0.80 274.87<br />

122 2.33 599.10 0.92 340.39 0.80 298.05 0.80 275.67<br />

123 2.33 601.43 0.92 341.31 0.80 298.85 0.80 276.47<br />

124 2.33 603.76 0.92 342.23 0.80 299.65 0.80 277.27<br />

125 2.33 606.09 0.92 343.15 0.80 300.45 0.80 278.07<br />

126 2.33 608.42 0.92 344.07 0.80 301.25 0.80 278.87<br />

127 2.33 610.75 0.92 344.99 0.80 302.05 0.80 279.67<br />

128 2.33 613.08 0.92 345.91 0.80 302.85 0.80 280.47<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 119


<strong>Radio</strong> — Wild Spot B – 8 Weeks, New York<br />

120<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

129 2.33 615.41 0.92 346.83 0.80 303.65 0.80 281.27<br />

130 2.33 617.74 0.92 347.75 0.80 304.45 0.80 282.07<br />

131 2.33 620.07 0.92 348.67 0.80 305.25 0.80 282.87<br />

132 2.33 622.40 0.92 349.59 0.80 306.05 0.80 283.67<br />

133 2.33 624.73 0.92 350.51 0.80 306.85 0.80 284.47<br />

134 2.33 627.06 0.92 351.43 0.80 307.65 0.80 285.27<br />

135 2.33 629.39 0.92 352.35 0.80 308.45 0.80 286.07<br />

136 2.33 631.72 0.92 353.27 0.80 309.25 0.80 286.87<br />

137 2.33 634.05 0.92 354.19 0.80 310.05 0.80 287.67<br />

138 2.33 636.38 0.92 355.11 0.80 310.85 0.80 288.47<br />

139 2.33 638.71 0.92 356.03 0.80 311.65 0.80 289.27<br />

140 2.33 641.04 0.92 356.95 0.80 312.45 0.80 290.07<br />

141 2.33 643.37 0.92 357.87 0.80 313.25 0.80 290.87<br />

142 2.33 645.70 0.92 358.79 0.80 314.05 0.80 291.67<br />

143 2.33 648.03 0.92 359.71 0.80 314.85 0.80 292.47<br />

144 2.33 650.36 0.92 360.63 0.80 315.65 0.80 293.27<br />

145 2.33 652.69 0.92 361.55 0.80 316.45 0.80 294.07<br />

146 2.33 655.02 0.92 362.47 0.80 317.25 0.80 294.87<br />

147 2.33 657.35 0.92 363.39 0.80 318.05 0.80 295.67<br />

148 2.33 659.68 0.92 364.31 0.80 318.85 0.80 296.47<br />

149 2.33 662.01 0.92 365.23 0.80 319.65 0.80 297.27<br />

150 2.33 664.34 0.92 366.15 0.80 320.45 0.80 298.07<br />

151 2.33 666.67 0.92 367.07 0.80 321.25 0.80 298.87<br />

152 2.33 669.00 0.92 367.99 0.80 322.05 0.80 299.67<br />

153 2.33 671.33 0.92 368.91 0.80 322.85 0.80 300.47<br />

154 2.33 673.66 0.92 369.83 0.80 323.65 0.80 301.27<br />

155 2.33 675.99 0.92 370.75 0.80 324.45 0.80 302.07<br />

156 2.33 678.32 0.92 371.67 0.80 325.25 0.80 302.87<br />

157 2.33 680.65 0.92 372.59 0.80 326.05 0.80 303.67<br />

158 2.33 682.98 0.92 373.51 0.80 326.85 0.80 304.47<br />

159 2.33 685.31 0.92 374.43 0.80 327.65 0.80 305.27<br />

160 2.33 687.64 0.92 375.35 0.80 328.45 0.80 306.07<br />

161 2.33 689.97 0.92 376.27 0.80 329.25 0.80 306.87<br />

162 2.33 692.30 0.92 377.19 0.80 330.05 0.80 307.67<br />

163 2.33 694.63 0.92 378.11 0.80 330.85 0.80 308.47<br />

164 2.33 696.96 0.92 379.03 0.80 331.65 0.80 309.27<br />

165 2.33 699.29 0.92 379.95 0.80 332.45 0.80 310.07<br />

166 2.33 701.62 0.92 380.87 0.80 333.25 0.80 310.87<br />

167 2.33 703.95 0.92 381.79 0.80 334.05 0.80 311.67<br />

168 2.33 706.28 0.92 382.71 0.80 334.85 0.80 312.47<br />

169 2.33 708.61 0.92 383.63 0.80 335.65 0.80 313.27<br />

170 2.33 710.94 0.92 384.55 0.80 336.45 0.80 314.07<br />

171 2.33 713.27 0.92 385.47 0.80 337.25 0.80 314.87


<strong>Radio</strong> — Wild Spot B – 8 Weeks, New York<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

172 2.33 715.60 0.92 386.39 0.80 338.05 0.80 315.67<br />

173 2.33 717.93 0.92 387.31 0.80 338.85 0.80 316.47<br />

174 2.33 720.26 0.92 388.23 0.80 339.65 0.80 317.27<br />

175 2.33 722.59 0.92 389.15 0.80 340.45 0.80 318.07<br />

176 2.33 724.92 0.92 390.07 0.80 341.25 0.80 318.87<br />

177 2.33 727.25 0.92 390.99 0.80 342.05 0.80 319.67<br />

178 2.33 729.58 0.92 391.91 0.80 342.85 0.80 320.47<br />

179 2.33 731.91 0.92 392.83 0.80 343.65 0.80 321.27<br />

180 2.33 734.24 0.92 393.75 0.80 344.45 0.80 322.07<br />

181 2.33 736.57 0.92 394.67 0.80 345.25 0.80 322.87<br />

182 2.33 738.90 0.92 395.59 0.80 346.05 0.80 323.67<br />

183 2.33 741.23 0.92 396.51 0.80 346.85 0.80 324.47<br />

184 2.33 743.56 0.92 397.43 0.80 347.65 0.80 325.27<br />

185 2.33 745.89 0.92 398.35 0.80 348.45 0.80 326.07<br />

186 2.33 748.22 0.92 399.27 0.80 349.25 0.80 326.87<br />

187 2.33 750.55 0.92 400.19 0.80 350.05 0.80 327.67<br />

188 2.33 752.88 0.92 401.11 0.80 350.85 0.80 328.47<br />

189 2.33 755.21 0.92 402.03 0.80 351.65 0.80 329.27<br />

190 2.33 757.54 0.92 402.95 0.80 352.45 0.80 330.07<br />

191 2.33 759.87 0.92 403.87 0.80 353.25 0.80 330.87<br />

192 2.33 762.20 0.92 404.79 0.80 354.05 0.80 331.67<br />

193 2.33 764.53 0.92 405.71 0.80 354.85 0.80 332.47<br />

194 2.33 766.86 0.92 406.63 0.80 355.65 0.80 333.27<br />

195 2.33 769.19 0.92 407.55 0.80 356.45 0.80 334.07<br />

196 2.33 771.52 0.92 408.47 0.80 357.25 0.80 334.87<br />

197 2.33 773.85 0.92 409.39 0.80 358.05 0.80 335.67<br />

198 2.33 776.18 0.92 410.31 0.80 358.85 0.80 336.47<br />

199 2.33 778.51 0.92 411.23 0.80 359.65 0.80 337.27<br />

200 2.33 780.84 0.92 412.15 0.80 360.45 0.80 338.07<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 121


<strong>Radio</strong> — Wild Spot C – 8 Weeks, Chicago or Los Angeles<br />

122<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

Base 285.56 285.56 203.30 203.30 180.50 180.50 160.22 160.22<br />

1 2.33 287.89 1.63 204.93 1.37 181.87 1.31 161.53<br />

2 2.33 290.22 1.63 206.56 1.37 183.24 1.31 162.84<br />

3 2.33 292.55 1.63 208.19 1.37 184.61 1.31 164.15<br />

4 2.33 294.88 1.63 209.82 1.37 185.98 1.31 165.46<br />

5 2.33 297.21 1.63 211.45 1.37 187.35 1.31 166.77<br />

6 2.33 299.54 1.63 213.08 1.37 188.72 1.31 168.08<br />

7 2.33 301.87 1.63 214.71 1.37 190.09 1.31 169.39<br />

8 2.33 304.20 1.63 216.34 1.37 191.46 1.31 170.70<br />

9 2.33 306.53 1.63 217.97 1.37 192.83 1.31 172.01<br />

10 2.33 308.86 1.63 219.60 1.37 194.20 1.31 173.32<br />

11 2.33 311.19 1.63 221.23 1.37 195.57 1.31 174.63<br />

12 2.33 313.52 1.63 222.86 1.37 196.94 1.31 175.94<br />

13 2.33 315.85 1.63 224.49 1.37 198.31 1.31 177.25<br />

14 2.33 318.18 1.63 226.12 1.37 199.68 1.31 178.56<br />

15 2.33 320.51 1.63 227.75 1.37 201.05 1.31 179.87<br />

16 2.33 322.84 1.63 229.38 1.37 202.42 1.31 181.18<br />

17 2.33 325.17 1.63 231.01 1.37 203.79 1.31 182.49<br />

18 2.33 327.50 1.63 232.64 1.37 205.16 1.31 183.80<br />

19 2.33 329.83 1.63 234.27 1.37 206.53 1.31 185.11<br />

20 2.33 332.16 1.63 235.90 1.37 207.90 1.31 186.42<br />

21 2.33 334.49 1.63 237.53 1.37 209.27 1.31 187.73<br />

22 2.33 336.82 1.63 239.16 1.37 210.64 1.31 189.04<br />

23 2.33 339.15 1.63 240.79 1.37 212.01 1.31 190.35<br />

24 2.33 341.48 1.63 242.42 1.37 213.38 1.31 191.66<br />

25 2.33 343.81 1.63 244.05 1.37 214.75 1.31 192.97<br />

26 2.33 346.14 1.63 245.68 1.37 216.12 1.31 194.28<br />

27 2.33 348.47 1.63 247.31 1.37 217.49 1.31 195.59<br />

28 2.33 350.80 1.63 248.94 1.37 218.86 1.31 196.90<br />

29 2.33 353.13 1.63 250.57 1.37 220.23 1.31 198.21<br />

30 2.33 355.46 1.63 252.20 1.37 221.60 1.31 199.52<br />

31 2.33 357.79 1.63 253.83 1.37 222.97 1.31 200.83<br />

32 2.33 360.12 1.63 255.46 1.37 224.34 1.31 202.14<br />

33 2.33 362.45 1.63 257.09 1.37 225.71 1.31 203.45<br />

34 2.33 364.78 1.63 258.72 1.37 227.08 1.31 204.76<br />

35 2.33 367.11 1.63 260.35 1.37 228.45 1.31 206.07<br />

36 2.33 369.44 0.92 261.27 0.80 229.25 0.80 206.87<br />

37 2.33 371.77 0.92 262.19 0.80 230.05 0.80 207.67<br />

38 2.33 374.10 0.92 263.11 0.80 230.85 0.80 208.47<br />

39 2.33 376.43 0.92 264.03 0.80 231.65 0.80 209.27<br />

40 2.33 378.76 0.92 264.95 0.80 232.45 0.80 210.07<br />

41 2.33 381.09 0.92 265.87 0.80 233.25 0.80 210.87<br />

42 2.33 383.42 0.92 266.79 0.80 234.05 0.80 211.67


<strong>Radio</strong> — Wild Spot C – 8 Weeks, Chicago or Los Angeles<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

43 2.33 385.75 0.92 267.71 0.80 234.85 0.80 212.47<br />

44 2.33 388.08 0.92 268.63 0.80 235.65 0.80 213.27<br />

45 2.33 390.41 0.92 269.55 0.80 236.45 0.80 214.07<br />

46 2.33 392.74 0.92 270.47 0.80 237.25 0.80 214.87<br />

47 2.33 395.07 0.92 271.39 0.80 238.05 0.80 215.67<br />

48 2.33 397.40 0.92 272.31 0.80 238.85 0.80 216.47<br />

49 2.33 399.73 0.92 273.23 0.80 239.65 0.80 217.27<br />

50 2.33 402.06 0.92 274.15 0.80 240.45 0.80 218.07<br />

51 2.33 404.39 0.92 275.07 0.80 241.25 0.80 218.87<br />

52 2.33 406.72 0.92 275.99 0.80 242.05 0.80 219.67<br />

53 2.33 409.05 0.92 276.91 0.80 242.85 0.80 220.47<br />

54 2.33 411.38 0.92 277.83 0.80 243.65 0.80 221.27<br />

55 2.33 413.71 0.92 278.75 0.80 244.45 0.80 222.07<br />

56 2.33 416.04 0.92 279.67 0.80 245.25 0.80 222.87<br />

57 2.33 418.37 0.92 280.59 0.80 246.05 0.80 223.67<br />

58 2.33 420.70 0.92 281.51 0.80 246.85 0.80 224.47<br />

59 2.33 423.03 0.92 282.43 0.80 247.65 0.80 225.27<br />

60 2.33 425.36 0.92 283.35 0.80 248.45 0.80 226.07<br />

61 2.33 427.69 0.92 284.27 0.80 249.25 0.80 226.87<br />

62 2.33 430.02 0.92 285.19 0.80 250.05 0.80 227.67<br />

63 2.33 432.35 0.92 286.11 0.80 250.85 0.80 228.47<br />

64 2.33 434.68 0.92 287.03 0.80 251.65 0.80 229.27<br />

65 2.33 437.01 0.92 287.95 0.80 252.45 0.80 230.07<br />

66 2.33 439.34 0.92 288.87 0.80 253.25 0.80 230.87<br />

67 2.33 441.67 0.92 289.79 0.80 254.05 0.80 231.67<br />

68 2.33 444.00 0.92 290.71 0.80 254.85 0.80 232.47<br />

69 2.33 446.33 0.92 291.63 0.80 255.65 0.80 233.27<br />

70 2.33 448.66 0.92 292.55 0.80 256.45 0.80 234.07<br />

71 2.33 450.99 0.92 293.47 0.80 257.25 0.80 234.87<br />

72 2.33 453.32 0.92 294.39 0.80 258.05 0.80 235.67<br />

73 2.33 455.65 0.92 295.31 0.80 258.85 0.80 236.47<br />

74 2.33 457.98 0.92 296.23 0.80 259.65 0.80 237.27<br />

75 2.33 460.31 0.92 297.15 0.80 260.45 0.80 238.07<br />

76 2.33 462.64 0.92 298.07 0.80 261.25 0.80 238.87<br />

77 2.33 464.97 0.92 298.99 0.80 262.05 0.80 239.67<br />

78 2.33 467.30 0.92 299.91 0.80 262.85 0.80 240.47<br />

79 2.33 469.63 0.92 300.83 0.80 263.65 0.80 241.27<br />

80 2.33 471.96 0.92 301.75 0.80 264.45 0.80 242.07<br />

81 2.33 474.29 0.92 302.67 0.80 265.25 0.80 242.87<br />

82 2.33 476.62 0.92 303.59 0.80 266.05 0.80 243.67<br />

83 2.33 478.95 0.92 304.51 0.80 266.85 0.80 244.47<br />

84 2.33 481.28 0.92 305.43 0.80 267.65 0.80 245.27<br />

85 2.33 483.61 0.92 306.35 0.80 268.45 0.80 246.07<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 123


<strong>Radio</strong> — Wild Spot C – 8 Weeks, Chicago or Los Angeles<br />

124<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

86 2.33 485.94 0.92 307.27 0.80 269.25 0.80 246.87<br />

87 2.33 488.27 0.92 308.19 0.80 270.05 0.80 247.67<br />

88 2.33 490.60 0.92 309.11 0.80 270.85 0.80 248.47<br />

89 2.33 492.93 0.92 310.03 0.80 271.65 0.80 249.27<br />

90 2.33 495.26 0.92 310.95 0.80 272.45 0.80 250.07<br />

91 2.33 497.59 0.92 311.87 0.80 273.25 0.80 250.87<br />

92 2.33 499.92 0.92 312.79 0.80 274.05 0.80 251.67<br />

93 2.33 502.25 0.92 313.71 0.80 274.85 0.80 252.47<br />

94 2.33 504.58 0.92 314.63 0.80 275.65 0.80 253.27<br />

95 2.33 506.91 0.92 315.55 0.80 276.45 0.80 254.07<br />

96 2.33 509.24 0.92 316.47 0.80 277.25 0.80 254.87<br />

97 2.33 511.57 0.92 317.39 0.80 278.05 0.80 255.67<br />

98 2.33 513.90 0.92 318.31 0.80 278.85 0.80 256.47<br />

99 2.33 516.23 0.92 319.23 0.80 279.65 0.80 257.27<br />

100 2.33 518.56 0.92 320.15 0.80 280.45 0.80 258.07<br />

101 2.33 520.89 0.92 321.07 0.80 281.25 0.80 258.87<br />

102 2.33 523.22 0.92 321.99 0.80 282.05 0.80 259.67<br />

103 2.33 525.55 0.92 322.91 0.80 282.85 0.80 260.47<br />

104 2.33 527.88 0.92 323.83 0.80 283.65 0.80 261.27<br />

105 2.33 530.21 0.92 324.75 0.80 284.45 0.80 262.07<br />

106 2.33 532.54 0.92 325.67 0.80 285.25 0.80 262.87<br />

107 2.33 534.87 0.92 326.59 0.80 286.05 0.80 263.67<br />

108 2.33 537.20 0.92 327.51 0.80 286.85 0.80 264.47<br />

109 2.33 539.53 0.92 328.43 0.80 287.65 0.80 265.27<br />

110 2.33 541.86 0.92 329.35 0.80 288.45 0.80 266.07<br />

111 2.33 544.19 0.92 330.27 0.80 289.25 0.80 266.87<br />

112 2.33 546.52 0.92 331.19 0.80 290.05 0.80 267.67<br />

113 2.33 548.85 0.92 332.11 0.80 290.85 0.80 268.47<br />

114 2.33 551.18 0.92 333.03 0.80 291.65 0.80 269.27<br />

115 2.33 553.51 0.92 333.95 0.80 292.45 0.80 270.07<br />

116 2.33 555.84 0.92 334.87 0.80 293.25 0.80 270.87<br />

117 2.33 558.17 0.92 335.79 0.80 294.05 0.80 271.67<br />

118 2.33 560.50 0.92 336.71 0.80 294.85 0.80 272.47<br />

119 2.33 562.83 0.92 337.63 0.80 295.65 0.80 273.27<br />

120 2.33 565.16 0.92 338.55 0.80 296.45 0.80 274.07<br />

121 2.33 567.49 0.92 339.47 0.80 297.25 0.80 274.87<br />

122 2.33 569.82 0.92 340.39 0.80 298.05 0.80 275.67<br />

123 2.33 572.15 0.92 341.31 0.80 298.85 0.80 276.47<br />

124 2.33 574.48 0.92 342.23 0.80 299.65 0.80 277.27<br />

125 2.33 576.81 0.92 343.15 0.80 300.45 0.80 278.07<br />

126 2.33 579.14 0.92 344.07 0.80 301.25 0.80 278.87<br />

127 2.33 581.47 0.92 344.99 0.80 302.05 0.80 279.67<br />

128 2.33 583.80 0.92 345.91 0.80 302.85 0.80 280.47


<strong>Radio</strong> — Wild Spot C – 8 Weeks, Chicago or Los Angeles<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

129 2.33 586.13 0.92 346.83 0.80 303.65 0.80 281.27<br />

130 2.33 588.46 0.92 347.75 0.80 304.45 0.80 282.07<br />

131 2.33 590.79 0.92 348.67 0.80 305.25 0.80 282.87<br />

132 2.33 593.12 0.92 349.59 0.80 306.05 0.80 283.67<br />

133 2.33 595.45 0.92 350.51 0.80 306.85 0.80 284.47<br />

134 2.33 597.78 0.92 351.43 0.80 307.65 0.80 285.27<br />

135 2.33 600.11 0.92 352.35 0.80 308.45 0.80 286.07<br />

136 2.33 602.44 0.92 353.27 0.80 309.25 0.80 286.87<br />

137 2.33 604.77 0.92 354.19 0.80 310.05 0.80 287.67<br />

138 2.33 607.10 0.92 355.11 0.80 310.85 0.80 288.47<br />

139 2.33 609.43 0.92 356.03 0.80 311.65 0.80 289.27<br />

140 2.33 611.76 0.92 356.95 0.80 312.45 0.80 290.07<br />

141 2.33 614.09 0.92 357.87 0.80 313.25 0.80 290.87<br />

142 2.33 616.42 0.92 358.79 0.80 314.05 0.80 291.67<br />

143 2.33 618.75 0.92 359.71 0.80 314.85 0.80 292.47<br />

144 2.33 621.08 0.92 360.63 0.80 315.65 0.80 293.27<br />

145 2.33 623.41 0.92 361.55 0.80 316.45 0.80 294.07<br />

146 2.33 625.74 0.92 362.47 0.80 317.25 0.80 294.87<br />

147 2.33 628.07 0.92 363.39 0.80 318.05 0.80 295.67<br />

148 2.33 630.40 0.92 364.31 0.80 318.85 0.80 296.47<br />

149 2.33 632.73 0.92 365.23 0.80 319.65 0.80 297.27<br />

150 2.33 635.06 0.92 366.15 0.80 320.45 0.80 298.07<br />

151 2.33 637.39 0.92 367.07 0.80 321.25 0.80 298.87<br />

152 2.33 639.72 0.92 367.99 0.80 322.05 0.80 299.67<br />

153 2.33 642.05 0.92 368.91 0.80 322.85 0.80 300.47<br />

154 2.33 644.38 0.92 369.83 0.80 323.65 0.80 301.27<br />

155 2.33 646.71 0.92 370.75 0.80 324.45 0.80 302.07<br />

156 2.33 649.04 0.92 371.67 0.80 325.25 0.80 302.87<br />

157 2.33 651.37 0.92 372.59 0.80 326.05 0.80 303.67<br />

158 2.33 653.70 0.92 373.51 0.80 326.85 0.80 304.47<br />

159 2.33 656.03 0.92 374.43 0.80 327.65 0.80 305.27<br />

160 2.33 658.36 0.92 375.35 0.80 328.45 0.80 306.07<br />

161 2.33 660.69 0.92 376.27 0.80 329.25 0.80 306.87<br />

162 2.33 663.02 0.92 377.19 0.80 330.05 0.80 307.67<br />

163 2.33 665.35 0.92 378.11 0.80 330.85 0.80 308.47<br />

164 2.33 667.68 0.92 379.03 0.80 331.65 0.80 309.27<br />

165 2.33 670.01 0.92 379.95 0.80 332.45 0.80 310.07<br />

166 2.33 672.34 0.92 380.87 0.80 333.25 0.80 310.87<br />

167 2.33 674.67 0.92 381.79 0.80 334.05 0.80 311.67<br />

168 2.33 677.00 0.92 382.71 0.80 334.85 0.80 312.47<br />

169 2.33 679.33 0.92 383.63 0.80 335.65 0.80 313.27<br />

170 2.33 681.66 0.92 384.55 0.80 336.45 0.80 314.07<br />

171 2.33 683.99 0.92 385.47 0.80 337.25 0.80 314.87<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 125


<strong>Radio</strong> — Wild Spot C – 8 Weeks, Chicago or Los Angeles<br />

126<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

172 2.33 686.32 0.92 386.39 0.80 338.05 0.80 315.67<br />

173 2.33 688.65 0.92 387.31 0.80 338.85 0.80 316.47<br />

174 2.33 690.98 0.92 388.23 0.80 339.65 0.80 317.27<br />

175 2.33 693.31 0.92 389.15 0.80 340.45 0.80 318.07<br />

176 2.33 695.64 0.92 390.07 0.80 341.25 0.80 318.87<br />

177 2.33 697.97 0.92 390.99 0.80 342.05 0.80 319.67<br />

178 2.33 700.30 0.92 391.91 0.80 342.85 0.80 320.47<br />

179 2.33 702.63 0.92 392.83 0.80 343.65 0.80 321.27<br />

180 2.33 704.96 0.92 393.75 0.80 344.45 0.80 322.07<br />

181 2.33 707.29 0.92 394.67 0.80 345.25 0.80 322.87<br />

182 2.33 709.62 0.92 395.59 0.80 346.05 0.80 323.67<br />

183 2.33 711.95 0.92 396.51 0.80 346.85 0.80 324.47<br />

184 2.33 714.28 0.92 397.43 0.80 347.65 0.80 325.27<br />

185 2.33 716.61 0.92 398.35 0.80 348.45 0.80 326.07<br />

186 2.33 718.94 0.92 399.27 0.80 349.25 0.80 326.87<br />

187 2.33 721.27 0.92 400.19 0.80 350.05 0.80 327.67<br />

188 2.33 723.60 0.92 401.11 0.80 350.85 0.80 328.47<br />

189 2.33 725.93 0.92 402.03 0.80 351.65 0.80 329.27<br />

190 2.33 728.26 0.92 402.95 0.80 352.45 0.80 330.07<br />

191 2.33 730.59 0.92 403.87 0.80 353.25 0.80 330.87<br />

192 2.33 732.92 0.92 404.79 0.80 354.05 0.80 331.67<br />

193 2.33 735.25 0.92 405.71 0.80 354.85 0.80 332.47<br />

194 2.33 737.58 0.92 406.63 0.80 355.65 0.80 333.27<br />

195 2.33 739.91 0.92 407.55 0.80 356.45 0.80 334.07<br />

196 2.33 742.24 0.92 408.47 0.80 357.25 0.80 334.87<br />

197 2.33 744.57 0.92 409.39 0.80 358.05 0.80 335.67<br />

198 2.33 746.90 0.92 410.31 0.80 358.85 0.80 336.47<br />

199 2.33 749.23 0.92 411.23 0.80 359.65 0.80 337.27<br />

200 2.33 751.56 0.92 412.15 0.80 360.45 0.80 338.07


<strong>Radio</strong> — Wild Spot D – 8 Weeks, Two Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

Base 384.00 384.00 242.82 242.82 186.30 186.30 165.78 165.78<br />

1 2.33 386.33 1.37 244.19 1.37 187.67 1.31 167.09<br />

2 2.33 388.66 1.37 245.56 1.37 189.04 1.31 168.40<br />

3 2.33 390.99 1.37 246.93 1.37 190.41 1.31 169.71<br />

4 2.33 393.32 1.37 248.30 1.37 191.78 1.31 171.02<br />

5 2.33 395.65 1.37 249.67 1.37 193.15 1.31 172.33<br />

6 2.33 397.98 1.37 251.04 1.37 194.52 1.31 173.64<br />

7 2.33 400.31 1.37 252.41 1.37 195.89 1.31 174.95<br />

8 2.33 402.64 1.37 253.78 1.37 197.26 1.31 176.26<br />

9 2.33 404.97 1.37 255.15 1.37 198.63 1.31 177.57<br />

10 2.33 407.30 1.37 256.52 1.37 200.00 1.31 178.88<br />

11 2.33 409.63 1.37 257.89 1.37 201.37 1.31 180.19<br />

12 2.33 411.96 1.37 259.26 1.37 202.74 1.31 181.50<br />

13 2.33 414.29 1.37 260.63 1.37 204.11 1.31 182.81<br />

14 2.33 416.62 1.37 262.00 1.37 205.48 1.31 184.12<br />

15 2.33 418.95 1.37 263.37 1.37 206.85 1.31 185.43<br />

16 2.33 421.28 1.37 264.74 1.37 208.22 1.31 186.74<br />

17 2.33 423.61 1.37 266.11 1.37 209.59 1.31 188.05<br />

18 2.33 425.94 1.37 267.48 1.37 210.96 1.31 189.36<br />

19 2.33 428.27 1.37 268.85 1.37 212.33 1.31 190.67<br />

20 2.33 430.60 1.37 270.22 1.37 213.70 1.31 191.98<br />

21 2.33 432.93 1.37 271.59 1.37 215.07 1.31 193.29<br />

22 2.33 435.26 1.37 272.96 1.37 216.44 1.31 194.60<br />

23 2.33 437.59 1.37 274.33 1.37 217.81 1.31 195.91<br />

24 2.33 439.92 1.37 275.70 1.37 219.18 1.31 197.22<br />

25 2.33 442.25 1.37 277.07 1.37 220.55 1.31 198.53<br />

26 2.33 444.58 1.37 278.44 1.37 221.92 1.31 199.84<br />

27 2.33 446.91 1.37 279.81 1.37 223.29 1.31 201.15<br />

28 2.33 449.24 1.37 281.18 1.37 224.66 1.31 202.46<br />

29 2.33 451.57 1.37 282.55 1.37 226.03 1.31 203.77<br />

30 2.33 453.90 1.37 283.92 1.37 227.40 1.31 205.08<br />

31 2.33 456.23 1.37 285.29 1.37 228.77 1.31 206.39<br />

32 2.33 458.56 1.37 286.66 1.37 230.14 1.31 207.70<br />

33 2.33 460.89 1.37 288.03 1.37 231.51 1.31 209.01<br />

34 2.33 463.22 1.37 289.40 1.37 232.88 1.31 210.32<br />

35 2.33 465.55 1.37 290.77 1.37 234.25 1.31 211.63<br />

36 2.33 467.88 1.37 292.14 1.37 235.62 1.31 212.94<br />

37 2.33 470.21 1.37 293.51 1.37 236.99 1.31 214.25<br />

38 2.33 472.54 1.37 294.88 1.37 238.36 1.31 215.56<br />

39 2.33 474.87 1.37 296.25 1.37 239.73 1.31 216.87<br />

40 2.33 477.20 1.37 297.62 1.37 241.10 1.31 218.18<br />

41 2.33 479.53 1.37 298.99 1.37 242.47 1.31 219.49<br />

42 2.33 481.86 1.37 300.36 1.37 243.84 1.31 220.80<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 127


<strong>Radio</strong> — Wild Spot D – 8 Weeks, Two Majors<br />

128<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

43 2.33 484.19 1.37 301.73 1.37 245.21 1.31 222.11<br />

44 2.33 486.52 1.37 303.10 1.37 246.58 1.31 223.42<br />

45 2.33 488.85 1.37 304.47 1.37 247.95 1.31 224.73<br />

46 2.33 491.18 1.37 305.84 1.37 249.32 1.31 226.04<br />

47 2.33 493.51 1.37 307.21 1.37 250.69 1.31 227.35<br />

48 2.33 495.84 1.37 308.58 1.37 252.06 1.31 228.66<br />

49 2.33 498.17 1.37 309.95 1.37 253.43 1.31 229.97<br />

50 2.33 500.50 1.37 311.32 1.37 254.80 1.31 231.28<br />

51 2.33 502.83 1.37 312.69 1.37 256.17 1.31 232.59<br />

52 2.33 505.16 1.37 314.06 1.37 257.54 1.31 233.90<br />

53 2.33 507.49 1.37 315.43 1.37 258.91 1.31 235.21<br />

54 2.33 509.82 1.37 316.80 1.37 260.28 1.31 236.52<br />

55 2.33 512.15 1.37 318.17 1.37 261.65 1.31 237.83<br />

56 2.33 514.48 1.37 319.54 1.37 263.02 1.31 239.14<br />

57 2.33 516.81 1.37 320.91 1.37 264.39 1.31 240.45<br />

58 2.33 519.14 1.37 322.28 1.37 265.76 1.31 241.76<br />

59 2.33 521.47 1.37 323.65 1.37 267.13 1.31 243.07<br />

60 2.33 523.80 1.37 325.02 1.37 268.50 1.31 244.38<br />

61 2.33 526.13 0.92 325.94 0.80 269.30 0.80 245.18<br />

62 2.33 528.46 0.92 326.86 0.80 270.10 0.80 245.98<br />

63 2.33 530.79 0.92 327.78 0.80 270.90 0.80 246.78<br />

64 2.33 533.12 0.92 328.70 0.80 271.70 0.80 247.58<br />

65 2.33 535.45 0.92 329.62 0.80 272.50 0.80 248.38<br />

66 2.33 537.78 0.92 330.54 0.80 273.30 0.80 249.18<br />

67 2.33 540.11 0.92 331.46 0.80 274.10 0.80 249.98<br />

68 2.33 542.44 0.92 332.38 0.80 274.90 0.80 250.78<br />

69 2.33 544.77 0.92 333.30 0.80 275.70 0.80 251.58<br />

70 2.33 547.10 0.92 334.22 0.80 276.50 0.80 252.38<br />

71 2.33 549.43 0.92 335.14 0.80 277.30 0.80 253.18<br />

72 2.33 551.76 0.92 336.06 0.80 278.10 0.80 253.98<br />

73 2.33 554.09 0.92 336.98 0.80 278.90 0.80 254.78<br />

74 2.33 556.42 0.92 337.90 0.80 279.70 0.80 255.58<br />

75 2.33 558.75 0.92 338.82 0.80 280.50 0.80 256.38<br />

76 2.33 561.08 0.92 339.74 0.80 281.30 0.80 257.18<br />

77 2.33 563.41 0.92 340.66 0.80 282.10 0.80 257.98<br />

78 2.33 565.74 0.92 341.58 0.80 282.90 0.80 258.78<br />

79 2.33 568.07 0.92 342.50 0.80 283.70 0.80 259.58<br />

80 2.33 570.40 0.92 343.42 0.80 284.50 0.80 260.38<br />

81 2.33 572.73 0.92 344.34 0.80 285.30 0.80 261.18<br />

82 2.33 575.06 0.92 345.26 0.80 286.10 0.80 261.98<br />

83 2.33 577.39 0.92 346.18 0.80 286.90 0.80 262.78<br />

84 2.33 579.72 0.92 347.10 0.80 287.70 0.80 263.58<br />

85 2.33 582.05 0.92 348.02 0.80 288.50 0.80 264.38


<strong>Radio</strong> — Wild Spot D – 8 Weeks, Two Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

86 2.33 584.38 0.92 348.94 0.80 289.30 0.80 265.18<br />

87 2.33 586.71 0.92 349.86 0.80 290.10 0.80 265.98<br />

88 2.33 589.04 0.92 350.78 0.80 290.90 0.80 266.78<br />

89 2.33 591.37 0.92 351.70 0.80 291.70 0.80 267.58<br />

90 2.33 593.70 0.92 352.62 0.80 292.50 0.80 268.38<br />

91 2.33 596.03 0.92 353.54 0.80 293.30 0.80 269.18<br />

92 2.33 598.36 0.92 354.46 0.80 294.10 0.80 269.98<br />

93 2.33 600.69 0.92 355.38 0.80 294.90 0.80 270.78<br />

94 2.33 603.02 0.92 356.30 0.80 295.70 0.80 271.58<br />

95 2.33 605.35 0.92 357.22 0.80 296.50 0.80 272.38<br />

96 2.33 607.68 0.92 358.14 0.80 297.30 0.80 273.18<br />

97 2.33 610.01 0.92 359.06 0.80 298.10 0.80 273.98<br />

98 2.33 612.34 0.92 359.98 0.80 298.90 0.80 274.78<br />

99 2.33 614.67 0.92 360.90 0.80 299.70 0.80 275.58<br />

100 2.33 617.00 0.92 361.82 0.80 300.50 0.80 276.38<br />

101 2.33 619.33 0.92 362.74 0.80 301.30 0.80 277.18<br />

102 2.33 621.66 0.92 363.66 0.80 302.10 0.80 277.98<br />

103 2.33 623.99 0.92 364.58 0.80 302.90 0.80 278.78<br />

104 2.33 626.32 0.92 365.50 0.80 303.70 0.80 279.58<br />

105 2.33 628.65 0.92 366.42 0.80 304.50 0.80 280.38<br />

106 2.33 630.98 0.92 367.34 0.80 305.30 0.80 281.18<br />

107 2.33 633.31 0.92 368.26 0.80 306.10 0.80 281.98<br />

108 2.33 635.64 0.92 369.18 0.80 306.90 0.80 282.78<br />

109 2.33 637.97 0.92 370.10 0.80 307.70 0.80 283.58<br />

110 2.33 640.30 0.92 371.02 0.80 308.50 0.80 284.38<br />

111 2.33 642.63 0.92 371.94 0.80 309.30 0.80 285.18<br />

112 2.33 644.96 0.92 372.86 0.80 310.10 0.80 285.98<br />

113 2.33 647.29 0.92 373.78 0.80 310.90 0.80 286.78<br />

114 2.33 649.62 0.92 374.70 0.80 311.70 0.80 287.58<br />

115 2.33 651.95 0.92 375.62 0.80 312.50 0.80 288.38<br />

116 2.33 654.28 0.92 376.54 0.80 313.30 0.80 289.18<br />

117 2.33 656.61 0.92 377.46 0.80 314.10 0.80 289.98<br />

118 2.33 658.94 0.92 378.38 0.80 314.90 0.80 290.78<br />

119 2.33 661.27 0.92 379.30 0.80 315.70 0.80 291.58<br />

120 2.33 663.60 0.92 380.22 0.80 316.50 0.80 292.38<br />

121 2.33 665.93 0.92 381.14 0.80 317.30 0.80 293.18<br />

122 2.33 668.26 0.92 382.06 0.80 318.10 0.80 293.98<br />

123 2.33 670.59 0.92 382.98 0.80 318.90 0.80 294.78<br />

124 2.33 672.92 0.92 383.90 0.80 319.70 0.80 295.58<br />

125 2.33 675.25 0.92 384.82 0.80 320.50 0.80 296.38<br />

126 2.33 677.58 0.92 385.74 0.80 321.30 0.80 297.18<br />

127 2.33 679.91 0.92 386.66 0.80 322.10 0.80 297.98<br />

128 2.33 682.24 0.92 387.58 0.80 322.90 0.80 298.78<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 129


<strong>Radio</strong> — Wild Spot D – 8 Weeks, Two Majors<br />

130<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

129 2.33 684.57 0.92 388.50 0.80 323.70 0.80 299.58<br />

130 2.33 686.90 0.92 389.42 0.80 324.50 0.80 300.38<br />

131 2.33 689.23 0.92 390.34 0.80 325.30 0.80 301.18<br />

132 2.33 691.56 0.92 391.26 0.80 326.10 0.80 301.98<br />

133 2.33 693.89 0.92 392.18 0.80 326.90 0.80 302.78<br />

134 2.33 696.22 0.92 393.10 0.80 327.70 0.80 303.58<br />

135 2.33 698.55 0.92 394.02 0.80 328.50 0.80 304.38<br />

136 2.33 700.88 0.92 394.94 0.80 329.30 0.80 305.18<br />

137 2.33 703.21 0.92 395.86 0.80 330.10 0.80 305.98<br />

138 2.33 705.54 0.92 396.78 0.80 330.90 0.80 306.78<br />

139 2.33 707.87 0.92 397.70 0.80 331.70 0.80 307.58<br />

140 2.33 710.20 0.92 398.62 0.80 332.50 0.80 308.38<br />

141 2.33 712.53 0.92 399.54 0.80 333.30 0.80 309.18<br />

142 2.33 714.86 0.92 400.46 0.80 334.10 0.80 309.98<br />

143 2.33 717.19 0.92 401.38 0.80 334.90 0.80 310.78<br />

144 2.33 719.52 0.92 402.30 0.80 335.70 0.80 311.58<br />

145 2.33 721.85 0.92 403.22 0.80 336.50 0.80 312.38<br />

146 2.33 724.18 0.92 404.14 0.80 337.30 0.80 313.18<br />

147 2.33 726.51 0.92 405.06 0.80 338.10 0.80 313.98<br />

148 2.33 728.84 0.92 405.98 0.80 338.90 0.80 314.78<br />

149 2.33 731.17 0.92 406.90 0.80 339.70 0.80 315.58<br />

150 2.33 733.50 0.92 407.82 0.80 340.50 0.80 316.38<br />

151 2.33 735.83 0.92 408.74 0.80 341.30 0.80 317.18<br />

152 2.33 738.16 0.92 409.66 0.80 342.10 0.80 317.98<br />

153 2.33 740.49 0.92 410.58 0.80 342.90 0.80 318.78<br />

154 2.33 742.82 0.92 411.50 0.80 343.70 0.80 319.58<br />

155 2.33 745.15 0.92 412.42 0.80 344.50 0.80 320.38<br />

156 2.33 747.48 0.92 413.34 0.80 345.30 0.80 321.18<br />

157 2.33 749.81 0.92 414.26 0.80 346.10 0.80 321.98<br />

158 2.33 752.14 0.92 415.18 0.80 346.90 0.80 322.78<br />

159 2.33 754.47 0.92 416.10 0.80 347.70 0.80 323.58<br />

160 2.33 756.80 0.92 417.02 0.80 348.50 0.80 324.38<br />

161 2.33 759.13 0.92 417.94 0.80 349.30 0.80 325.18<br />

162 2.33 761.46 0.92 418.86 0.80 350.10 0.80 325.98<br />

163 2.33 763.79 0.92 419.78 0.80 350.90 0.80 326.78<br />

164 2.33 766.12 0.92 420.70 0.80 351.70 0.80 327.58<br />

165 2.33 768.45 0.92 421.62 0.80 352.50 0.80 328.38<br />

166 2.33 770.78 0.92 422.54 0.80 353.30 0.80 329.18<br />

167 2.33 773.11 0.92 423.46 0.80 354.10 0.80 329.98<br />

168 2.33 775.44 0.92 424.38 0.80 354.90 0.80 330.78<br />

169 2.33 777.77 0.92 425.30 0.80 355.70 0.80 331.58<br />

170 2.33 780.10 0.92 426.22 0.80 356.50 0.80 332.38<br />

171 2.33 782.43 0.92 427.14 0.80 357.30 0.80 333.18


<strong>Radio</strong> — Wild Spot D – 8 Weeks, Two Majors<br />

Units VO<br />

VO<br />

Accum G3-5<br />

G3-5<br />

Accum G6-8<br />

Groups<br />

G6-8<br />

Accum G9+<br />

G9+<br />

Accum<br />

172 2.33 784.76 0.92 428.06 0.80 358.10 0.80 333.98<br />

173 2.33 787.09 0.92 428.98 0.80 358.90 0.80 334.78<br />

174 2.33 789.42 0.92 429.90 0.80 359.70 0.80 335.58<br />

175 2.33 791.75 0.92 430.82 0.80 360.50 0.80 336.38<br />

176 2.33 794.08 0.92 431.74 0.80 361.30 0.80 337.18<br />

177 2.33 796.41 0.92 432.66 0.80 362.10 0.80 337.98<br />

178 2.33 798.74 0.92 433.58 0.80 362.90 0.80 338.78<br />

179 2.33 801.07 0.92 434.50 0.80 363.70 0.80 339.58<br />

180 2.33 803.40 0.92 435.42 0.80 364.50 0.80 340.38<br />

181 2.33 805.73 0.92 436.34 0.80 365.30 0.80 341.18<br />

182 2.33 808.06 0.92 437.26 0.80 366.10 0.80 341.98<br />

183 2.33 810.39 0.92 438.18 0.80 366.90 0.80 342.78<br />

184 2.33 812.72 0.92 439.10 0.80 367.70 0.80 343.58<br />

185 2.33 815.05 0.92 440.02 0.80 368.50 0.80 344.38<br />

186 2.33 817.38 0.92 440.94 0.80 369.30 0.80 345.18<br />

187 2.33 819.71 0.92 441.86 0.80 370.10 0.80 345.98<br />

188 2.33 822.04 0.92 442.78 0.80 370.90 0.80 346.78<br />

189 2.33 824.37 0.92 443.70 0.80 371.70 0.80 347.58<br />

190 2.33 826.70 0.92 444.62 0.80 372.50 0.80 348.38<br />

191 2.33 829.03 0.92 445.54 0.80 373.30 0.80 349.18<br />

192 2.33 831.36 0.92 446.46 0.80 374.10 0.80 349.98<br />

193 2.33 833.69 0.92 447.38 0.80 374.90 0.80 350.78<br />

194 2.33 836.02 0.92 448.30 0.80 375.70 0.80 351.58<br />

195 2.33 838.35 0.92 449.22 0.80 376.50 0.80 352.38<br />

196 2.33 840.68 0.92 450.14 0.80 377.30 0.80 353.18<br />

197 2.33 843.01 0.92 451.06 0.80 378.10 0.80 353.98<br />

198 2.33 845.34 0.92 451.98 0.80 378.90 0.80 354.78<br />

199 2.33 847.67 0.92 452.90 0.80 379.70 0.80 355.58<br />

200 2.33 850.00 0.92 453.82 0.80 380.50 0.80 356.38<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 131


<strong>Radio</strong> — Wild Spot E – 8 Weeks, All Majors<br />

132<br />

485.20 485.20 270.51 270.51 209.33 209.33 186.30 186.30<br />

2.33 487.53 1.37 271.88 1.37 210.70 1.31 187.61<br />

2.33 489.86 1.37 273.25 1.37 212.07 1.31 188.92<br />

2.33 492.19 1.37 274.62 1.37 213.44 1.31 190.23<br />

2.33 494.52 1.37 275.99 1.37 214.81 1.31 191.54<br />

2.33 496.85 1.37 277.36 1.37 216.18 1.31 192.85<br />

2.33 499.18 1.37 278.73 1.37 217.55 1.31 194.16<br />

2.33 501.51 1.37 280.10 1.37 218.92 1.31 195.47<br />

2.33 503.84 1.37 281.47 1.37 220.29 1.31 196.78<br />

2.33 506.17 1.37 282.84 1.37 221.66 1.31 198.09<br />

2.33 508.50 1.37 284.21 1.37 223.03 1.31 199.40<br />

2.33 510.83 1.37 285.58 1.37 224.40 1.31 200.71<br />

2.33 513.16 1.37 286.95 1.37 225.77 1.31 202.02<br />

2.33 515.49 1.37 288.32 1.37 227.14 1.31 203.33<br />

2.33 517.82 1.37 289.69 1.37 228.51 1.31 204.64<br />

2.33 520.15 1.37 291.06 1.37 229.88 1.31 205.95<br />

2.33 522.48 1.37 292.43 1.37 231.25 1.31 207.26<br />

2.33 524.81 1.37 293.80 1.37 232.62 1.31 208.57<br />

2.33 527.14 1.37 295.17 1.37 233.99 1.31 209.88<br />

2.33 529.47 1.37 296.54 1.37 235.36 1.31 211.19<br />

2.33 531.80 1.37 297.91 1.37 236.73 1.31 212.50<br />

2.33 534.13 1.37 299.28 1.37 238.10 1.31 213.81<br />

2.33 536.46 1.37 300.65 1.37 239.47 1.31 215.12<br />

2.33 538.79 1.37 302.02 1.37 240.84 1.31 216.43<br />

2.33 541.12 1.37 303.39 1.37 242.21 1.31 217.74<br />

2.33 543.45 1.37 304.76 1.37 243.58 1.31 219.05<br />

2.33 545.78 1.37 306.13 1.37 244.95 1.31 220.36<br />

2.33 548.11 1.37 307.50 1.37 246.32 1.31 221.67<br />

2.33 550.44 1.37 308.87 1.37 247.69 1.31 222.98<br />

2.33 552.77 1.37 310.24 1.37 249.06 1.31 224.29<br />

2.33 555.10 1.37 311.61 1.37 250.43 1.31 225.60<br />

2.33 557.43 1.37 312.98 1.37 251.80 1.31 226.91<br />

2.33 559.76 1.37 314.35 1.37 253.17 1.31 228.22<br />

2.33 562.09 1.37 315.72 1.37 254.54 1.31 229.53<br />

2.33 564.42 1.37 317.09 1.37 255.91 1.31 230.84<br />

2.33 566.75 1.37 318.46 1.37 257.28 1.31 232.15<br />

2.33 569.08 1.37 319.83 1.37 258.65 1.31 233.46<br />

2.33 571.41 1.37 321.20 1.37 260.02 1.31 234.77<br />

2.33 573.74 1.37 322.57 1.37 261.39 1.31 236.08<br />

2.33 576.07 1.37 323.94 1.37 262.76 1.31 237.39<br />

2.33 578.40 1.37 325.31 1.37 264.13 1.31 238.70<br />

2.33 580.73 1.37 326.68 1.37 265.50 1.31 240.01<br />

2.33 583.06 1.37 328.05 1.37 266.87 1.31 241.32<br />

2.33 585.39 1.37 329.42 1.37 268.24 1.31 242.63<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>Radio</strong> — Wild Spot E – 8 Weeks, All Majors<br />

2.33 587.72 1.37 330.79 1.37 269.61 1.31 243.94<br />

2.33 590.05 1.37 332.16 1.37 270.98 1.31 245.25<br />

2.33 592.38 1.37 333.53 1.37 272.35 1.31 246.56<br />

2.33 594.71 1.37 334.90 1.37 273.72 1.31 247.87<br />

2.33 597.04 1.37 336.27 1.37 275.09 1.31 249.18<br />

2.33 599.37 1.37 337.64 1.37 276.46 1.31 250.49<br />

2.33 601.70 1.37 339.01 1.37 277.83 1.31 251.80<br />

2.33 604.03 1.37 340.38 1.37 279.20 1.31 253.11<br />

2.33 606.36 1.37 341.75 1.37 280.57 1.31 254.42<br />

2.33 608.69 1.37 343.12 1.37 281.94 1.31 255.73<br />

2.33 611.02 1.37 344.49 1.37 283.31 1.31 257.04<br />

2.33 613.35 1.37 345.86 1.37 284.68 1.31 258.35<br />

2.33 615.68 1.37 347.23 1.37 286.05 1.31 259.66<br />

2.33 618.01 1.37 348.60 1.37 287.42 1.31 260.97<br />

2.33 620.34 1.37 349.97 1.37 288.79 1.31 262.28<br />

2.33 622.67 1.37 351.34 1.37 290.16 1.31 263.59<br />

2.33 625.00 1.37 352.71 1.37 291.53 1.31 264.90<br />

2.33 627.33 0.92 353.63 0.80 292.33 0.80 265.70<br />

2.33 629.66 0.92 354.55 0.80 293.13 0.80 266.50<br />

2.33 631.99 0.92 355.47 0.80 293.93 0.80 267.30<br />

2.33 634.32 0.92 356.39 0.80 294.73 0.80 268.10<br />

2.33 636.65 0.92 357.31 0.80 295.53 0.80 268.90<br />

2.33 638.98 0.92 358.23 0.80 296.33 0.80 269.70<br />

2.33 641.31 0.92 359.15 0.80 297.13 0.80 270.50<br />

2.33 643.64 0.92 360.07 0.80 297.93 0.80 271.30<br />

2.33 645.97 0.92 360.99 0.80 298.73 0.80 272.10<br />

2.33 648.30 0.92 361.91 0.80 299.53 0.80 272.90<br />

2.33 650.63 0.92 362.83 0.80 300.33 0.80 273.70<br />

2.33 652.96 0.92 363.75 0.80 301.13 0.80 274.50<br />

2.33 655.29 0.92 364.67 0.80 301.93 0.80 275.30<br />

2.33 657.62 0.92 365.59 0.80 302.73 0.80 276.10<br />

2.33 659.95 0.92 366.51 0.80 303.53 0.80 276.90<br />

2.33 662.28 0.92 367.43 0.80 304.33 0.80 277.70<br />

2.33 664.61 0.92 368.35 0.80 305.13 0.80 278.50<br />

2.33 666.94 0.92 369.27 0.80 305.93 0.80 279.30<br />

2.33 669.27 0.92 370.19 0.80 306.73 0.80 280.10<br />

2.33 671.60 0.92 371.11 0.80 307.53 0.80 280.90<br />

2.33 673.93 0.92 372.03 0.80 308.33 0.80 281.70<br />

2.33 676.26 0.92 372.95 0.80 309.13 0.80 282.50<br />

2.33 678.59 0.92 373.87 0.80 309.93 0.80 283.30<br />

2.33 680.92 0.92 374.79 0.80 310.73 0.80 284.10<br />

2.33 683.25 0.92 375.71 0.80 311.53 0.80 284.90<br />

2.33 685.58 0.92 376.63 0.80 312.33 0.80 285.70<br />

2.33 687.91 0.92 377.55 0.80 313.13 0.80 286.50<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 133


<strong>Radio</strong> — Wild Spot E – 8 Weeks, All Majors<br />

134<br />

2.33 690.24 0.92 378.47 0.80 313.93 0.80 287.30<br />

2.33 692.57 0.92 379.39 0.80 314.73 0.80 288.10<br />

2.33 694.90 0.92 380.31 0.80 315.53 0.80 288.90<br />

2.33 697.23 0.92 381.23 0.80 316.33 0.80 289.70<br />

2.33 699.56 0.92 382.15 0.80 317.13 0.80 290.50<br />

2.33 701.89 0.92 383.07 0.80 317.93 0.80 291.30<br />

2.33 704.22 0.92 383.99 0.80 318.73 0.80 292.10<br />

2.33 706.55 0.92 384.91 0.80 319.53 0.80 292.90<br />

2.33 708.88 0.92 385.83 0.80 320.33 0.80 293.70<br />

2.33 711.21 0.92 386.75 0.80 321.13 0.80 294.50<br />

2.33 713.54 0.92 387.67 0.80 321.93 0.80 295.30<br />

2.33 715.87 0.92 388.59 0.80 322.73 0.80 296.10<br />

2.33 718.20 0.92 389.51 0.80 323.53 0.80 296.90<br />

2.33 720.53 0.92 390.43 0.80 324.33 0.80 297.70<br />

2.33 722.86 0.92 391.35 0.80 325.13 0.80 298.50<br />

2.33 725.19 0.92 392.27 0.80 325.93 0.80 299.30<br />

2.33 727.52 0.92 393.19 0.80 326.73 0.80 300.10<br />

2.33 729.85 0.92 394.11 0.80 327.53 0.80 300.90<br />

2.33 732.18 0.92 395.03 0.80 328.33 0.80 301.70<br />

2.33 734.51 0.92 395.95 0.80 329.13 0.80 302.50<br />

2.33 736.84 0.92 396.87 0.80 329.93 0.80 303.30<br />

2.33 739.17 0.92 397.79 0.80 330.73 0.80 304.10<br />

2.33 741.50 0.92 398.71 0.80 331.53 0.80 304.90<br />

2.33 743.83 0.92 399.63 0.80 332.33 0.80 305.70<br />

2.33 746.16 0.92 400.55 0.80 333.13 0.80 306.50<br />

2.33 748.49 0.92 401.47 0.80 333.93 0.80 307.30<br />

2.33 750.82 0.92 402.39 0.80 334.73 0.80 308.10<br />

2.33 753.15 0.92 403.31 0.80 335.53 0.80 308.90<br />

2.33 755.48 0.92 404.23 0.80 336.33 0.80 309.70<br />

2.33 757.81 0.92 405.15 0.80 337.13 0.80 310.50<br />

2.33 760.14 0.92 406.07 0.80 337.93 0.80 311.30<br />

2.33 762.47 0.92 406.99 0.80 338.73 0.80 312.10<br />

2.33 764.80 0.92 407.91 0.80 339.53 0.80 312.90<br />

2.33 767.13 0.92 408.83 0.80 340.33 0.80 313.70<br />

2.33 769.46 0.92 409.75 0.80 341.13 0.80 314.50<br />

2.33 771.79 0.92 410.67 0.80 341.93 0.80 315.30<br />

2.33 774.12 0.92 411.59 0.80 342.73 0.80 316.10<br />

2.33 776.45 0.92 412.51 0.80 343.53 0.80 316.90<br />

2.33 778.78 0.92 413.43 0.80 344.33 0.80 317.70<br />

2.33 781.11 0.92 414.35 0.80 345.13 0.80 318.50<br />

2.33 783.44 0.92 415.27 0.80 345.93 0.80 319.30<br />

2.33 785.77 0.92 416.19 0.80 346.73 0.80 320.10<br />

2.33 788.10 0.92 417.11 0.80 347.53 0.80 320.90<br />

2.33 790.43 0.92 418.03 0.80 348.33 0.80 321.70<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


<strong>Radio</strong> — Wild Spot E – 8 Weeks, All Majors<br />

2.33 792.76 0.92 418.95 0.80 349.13 0.80 322.50<br />

2.33 795.09 0.92 419.87 0.80 349.93 0.80 323.30<br />

2.33 797.42 0.92 420.79 0.80 350.73 0.80 324.10<br />

2.33 799.75 0.92 421.71 0.80 351.53 0.80 324.90<br />

2.33 802.08 0.92 422.63 0.80 352.33 0.80 325.70<br />

2.33 804.41 0.92 423.55 0.80 353.13 0.80 326.50<br />

2.33 806.74 0.92 424.47 0.80 353.93 0.80 327.30<br />

2.33 809.07 0.92 425.39 0.80 354.73 0.80 328.10<br />

2.33 811.40 0.92 426.31 0.80 355.53 0.80 328.90<br />

2.33 813.73 0.92 427.23 0.80 356.33 0.80 329.70<br />

2.33 816.06 0.92 428.15 0.80 357.13 0.80 330.50<br />

2.33 818.39 0.92 429.07 0.80 357.93 0.80 331.30<br />

2.33 820.72 0.92 429.99 0.80 358.73 0.80 332.10<br />

2.33 823.05 0.92 430.91 0.80 359.53 0.80 332.90<br />

2.33 825.38 0.92 431.83 0.80 360.33 0.80 333.70<br />

2.33 827.71 0.92 432.75 0.80 361.13 0.80 334.50<br />

2.33 830.04 0.92 433.67 0.80 361.93 0.80 335.30<br />

2.33 832.37 0.92 434.59 0.80 362.73 0.80 336.10<br />

2.33 834.70 0.92 435.51 0.80 363.53 0.80 336.90<br />

2.33 837.03 0.92 436.43 0.80 364.33 0.80 337.70<br />

2.33 839.36 0.92 437.35 0.80 365.13 0.80 338.50<br />

2.33 841.69 0.92 438.27 0.80 365.93 0.80 339.30<br />

2.33 844.02 0.92 439.19 0.80 366.73 0.80 340.10<br />

2.33 846.35 0.92 440.11 0.80 367.53 0.80 340.90<br />

2.33 848.68 0.92 441.03 0.80 368.33 0.80 341.70<br />

2.33 851.01 0.92 441.95 0.80 369.13 0.80 342.50<br />

2.33 853.34 0.92 442.87 0.80 369.93 0.80 343.30<br />

2.33 855.67 0.92 443.79 0.80 370.73 0.80 344.10<br />

2.33 858.00 0.92 444.71 0.80 371.53 0.80 344.90<br />

2.33 860.33 0.92 445.63 0.80 372.33 0.80 345.70<br />

2.33 862.66 0.92 446.55 0.80 373.13 0.80 346.50<br />

2.33 864.99 0.92 447.47 0.80 373.93 0.80 347.30<br />

2.33 867.32 0.92 448.39 0.80 374.73 0.80 348.10<br />

2.33 869.65 0.92 449.31 0.80 375.53 0.80 348.90<br />

2.33 871.98 0.92 450.23 0.80 376.33 0.80 349.70<br />

2.33 874.31 0.92 451.15 0.80 377.13 0.80 350.50<br />

2.33 876.64 0.92 452.07 0.80 377.93 0.80 351.30<br />

2.33 878.97 0.92 452.99 0.80 378.73 0.80 352.10<br />

2.33 881.30 0.92 453.91 0.80 379.53 0.80 352.90<br />

2.33 883.63 0.92 454.83 0.80 380.33 0.80 353.70<br />

2.33 885.96 0.92 455.75 0.80 381.13 0.80 354.50<br />

2.33 888.29 0.92 456.67 0.80 381.93 0.80 355.30<br />

2.33 890.62 0.92 457.59 0.80 382.73 0.80 356.10<br />

2.33 892.95 0.92 458.51 0.80 383.53 0.80 356.90<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K 135


<strong>Radio</strong> — Wild Spot E – 8 Weeks, All Majors<br />

136<br />

2.33 895.28 0.92 459.43 0.80 384.33 0.80 357.70<br />

2.33 897.61 0.92 460.35 0.80 385.13 0.80 358.50<br />

2.33 899.94 0.92 461.27 0.80 385.93 0.80 359.30<br />

2.33 902.27 0.92 462.19 0.80 386.73 0.80 360.10<br />

2.33 904.60 0.92 463.11 0.80 387.53 0.80 360.90<br />

2.33 906.93 0.92 464.03 0.80 388.33 0.80 361.70<br />

2.33 909.26 0.92 464.95 0.80 389.13 0.80 362.50<br />

2.33 911.59 0.92 465.87 0.80 389.93 0.80 363.30<br />

2.33 913.92 0.92 466.79 0.80 390.73 0.80 364.10<br />

2.33 916.25 0.92 467.71 0.80 391.53 0.80 364.90<br />

2.33 918.58 0.92 468.63 0.80 392.33 0.80 365.70<br />

2.33 920.91 0.92 469.55 0.80 393.13 0.80 366.50<br />

2.33 923.24 0.92 470.47 0.80 393.93 0.80 367.30<br />

2.33 925.57 0.92 471.39 0.80 394.73 0.80 368.10<br />

2.33 927.90 0.92 472.31 0.80 395.53 0.80 368.90<br />

2.33 930.23 0.92 473.23 0.80 396.33 0.80 369.70<br />

2.33 932.56 0.92 474.15 0.80 397.13 0.80 370.50<br />

2.33 934.89 0.92 475.07 0.80 397.93 0.80 371.30<br />

2.33 937.22 0.92 475.99 0.80 398.73 0.80 372.10<br />

2.33 939.55 0.92 476.91 0.80 399.53 0.80 372.90<br />

2.33 941.88 0.92 477.83 0.80 400.33 0.80 373.70<br />

2.33 944.21 0.92 478.75 0.80 401.13 0.80 374.50<br />

2.33 946.54 0.92 479.67 0.80 401.93 0.80 375.30<br />

2.33 948.87 0.92 480.59 0.80 402.73 0.80 376.10<br />

2.33 951.20 0.92 481.51 0.80 403.53 0.80 376.90<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

Addendum<br />

AFM Session <strong>and</strong> Use Summary<br />

Term: October 17, <strong>2009</strong> — October 16, 2012


AFM Session <strong>and</strong> Use Summary<br />

Session Scale<br />

2<br />

Leader, Arranger, Orchestrator, Contractor (LAOC) 240.00<br />

Single Musician 240.00<br />

Sideman, Sideline, Copyist (SSC) 120.00<br />

Reuse<br />

Initial Use<br />

Leader, Arranger, Orchestrator, Contractor (LAOC) 68.00<br />

Single Musician 68.00<br />

Sideman, Sideline, Copyist (SSC) 34.00<br />

Re-Use, Dubs & Conversion<br />

Leader, Arranger, Orchestrator, Contractor (LAOC) 180.00<br />

Single Musician 180.00<br />

Sideman, Sideline, Copyist (SSC) 90.00<br />

Airing of commercial as non-broadcast or on internet: Payment is equal to a dub fee for 52 weeks; payable for each<br />

category.<br />

<strong>Radio</strong> 8-Week Use, Dubs & Conversion: 80% of the 13-week rate<br />

Leader, Arranger, Orchestrator, Contractor (LAOC) 144.00<br />

Sideman, Sideline, Copyist (SSC)<br />

Internet/New Media 8-Week Use (38% of 52-week rate)<br />

72.00<br />

Leader, Arranger, Orchestrator, Contractor (LAOC) 68.40<br />

Sideman, Sideline, Copyist (SSC)<br />

Non-Broadcast 8-Week Use (38% of 52-week rate)<br />

34.20<br />

Leader, Arranger, Orchestrator, Contractor (LAOC) 68.40<br />

Sideman, Sideline, Copyist (SSC) 34.20<br />

Foreign Use: Session Fee may not be applied against use when recorded specifically for Foreign Use.<br />

12 months LAOC SSC<br />

Europe including UK 150.00 75.00<br />

Outside Europe 150.00 75.00<br />

Worldwide (pd at start of cycle)<br />

For Worldwide paid after the start of the cycle both Europe <strong>and</strong> OutsideEurope rates are paid<br />

240.00 120.00<br />

24 months LAOC SSC<br />

Europe inc UK 225.00 112.50<br />

Outside Europe 225.00 112.50<br />

Worldwide (pd at start of cycle)<br />

Sideline Musicians<br />

360.00 180.00<br />

Leader – 8 hours 355.22<br />

Overtime – per 15 minutes – Leader 16.66<br />

Single Musician 208.94<br />

Overtime – per 15 minutes – single musician 9.80<br />

Side Musician 177.61<br />

Overtime – per 15 minutes – side musician 8.33<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Session Fees<br />

American Federation of Musicians Commercial Announcements Agreement Hours Effective 10/17/09 – 10/16/12<br />

Hours<br />

Solo – Leader<br />

Arranger<br />

Cont – Orch<br />

Copyist Side<br />

Musician w/no<br />

doubles<br />

Copyist Side<br />

Musician w/1<br />

double (+30%)<br />

Copyist Side<br />

Musician<br />

w/2 doubles<br />

(+45%)<br />

Copyist Side<br />

Musician<br />

w/3 doubles<br />

(+60%)<br />

Copyist Side<br />

Musician<br />

w/4 doubles<br />

(+75%)<br />

1:00 Wage 240.00 120.00 156.00 174.00 192.00 210.00<br />

Pension 28.80 14.40 18.72 20.88 23.04 25.20<br />

H&W 24.20 20.60 21.68 22.22 22.76 23.30<br />

1:20 Wage 320.00 160.00 208.00 232.00 256.00 280.00<br />

Pension 38.40 19.20 24.96 27.84 30.72 33.60<br />

H&W 26.60 21.80 23.24 23.96 24.68 25.40<br />

1:40 Wage 400.00 200.00 260.00 290.00 320.00 350.00<br />

Pension 48.00 24.00 31.20 34.80 38.40 42.00<br />

H&W 29.00 23.00 24.80 25.70 26.60 27.50<br />

2:00 Wage 480.00 240.00 312.00 348.00 384.00 420.00<br />

Pension 57.60 28.80 37.44 41.76 46.08 50.40<br />

H&W 31.40 24.20 26.36 27.44 28.52 29.60<br />

2:20 Wage 560.00 280.00 364.00 406.00 448.00 490.00<br />

Pension 67.20 33.60 43.68 48.72 53.76 58.80<br />

H&W 33.80 25.40 27.92 29.18 30.44 31.70<br />

2:40 Wage 640.00 320.00 416.00 464.00 512.00 560.00<br />

Pension 76.80 38.40 49.92 55.68 61.44 67.20<br />

H&W 36.20 26.60 29.48 30.92 32.36 33.80<br />

3:00 Wage 720.00 360.00 468.00 522.00 576.00 630.00<br />

Pension 86.40 43.20 56.16 62.64 69.12 75.60<br />

H&W 38.60 27.80 31.04 32.66 34.28 35.90<br />

Additional Information<br />

Minimum call is one hour. 3 announcements can be claimed in a one hour session; one add’l announcement can be claimed for each<br />

subsequent 20 minute period.<br />

All sessions with only one musician require that the single performer be paid at LAOC rate.<br />

Pension for overscale performers is calculated at the scale rate.<br />

Pension Contribution %:<br />

thru 5/31/10 = 12%<br />

6/1/10 thru 3/31/11=12.48%<br />

4/1/11 thru 10/16/12=13.08%<br />

First Double is 30%, each add’l Double is 15%. Leader <strong>and</strong>/or Contractor Doubles are calculated at the sideman rate.<br />

Sessions employing 10 or more Musicians <strong>and</strong> Leader require a Contractor. The Contractor may be one of the Side Musicians.<br />

Performers acting as both Arranger <strong>and</strong> Orchestrator receive reuse as Arranger only.<br />

If a sideline musician falls into the category of principal performer under SAG/AFTRA, they are paid the SAG/AFTRA rates<br />

for session <strong>and</strong> use.<br />

Premium rates apply on Sunday, Holidays <strong>and</strong> between midnight <strong>and</strong> 8:00am on weekdays.<br />

Health & Welfare is $17.00 + 3% of session wages (maximum of 2 lines for each performer, per report).<br />

H&W on all Re-use, Conversion <strong>and</strong> Dubbing is 3% of scale wages only.<br />

Cartage is $12.00 for small instruments, drums <strong>and</strong> amps, $30 for harp, keys, string bass, chimes, vibes.<br />

“Made-for” Internet/New Media<br />

Regular session fee if original session. First Use is $34 SSM/$68 LOAC for 1st 6 months if original session was intended for Internet Use.<br />

One Dub Fee ($180/$90) for second Six-Month cycle. One Dub Fee for each additional 52-Week cycle. If converted from other medium,<br />

one Dub Fee for each 52-Week cycle. Optional 8-week rate of $34.20 SSM/$68.40 LOAC.<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K<br />

3


Use Fees<br />

American Federation of Musicians Commercial Announcements Agreement Effective 10/17/09 – 10/16/12<br />

4<br />

Solo – Leader<br />

Arranger<br />

Cont – Orch<br />

Copyist Side<br />

Musician w/<br />

no doubles<br />

Copyist Side<br />

Musician w/1<br />

double (+30%)<br />

Copyist Side<br />

Musician<br />

w/2 doubles<br />

(+45%)<br />

Copyist Side<br />

Musician<br />

w/3 doubles<br />

(+60%)<br />

Copyist Side<br />

Musician<br />

w/4 doubles<br />

(+75%)<br />

Initial Use Fee (Covers 1st 13-Week cycle for all spots claimed at original session)<br />

Wage 68.00 34.00 44.20 49.30 54.40 59.50<br />

Pension 8.16 4.08 5.30 5.92 6.53 7.14<br />

H&W 2.04 1.02 1.33 1.48 1.63 1.79<br />

13-Week Reuse, Dubbing, Conversion for TV or <strong>Radio</strong> (<strong>Rate</strong>s are “Per Spot”)<br />

Wage 180.00 90.00 117.00 130.50 144.00 157.50<br />

Pension @ 12%** 21.60 10.80 14.04 15.66 17.28 18.90<br />

H&W 5.40 2.70 3.51 3.92 4.32 4.73<br />

8-Week Reuse, <strong>Radio</strong> only (<strong>Rate</strong>s are “Per Spot”)<br />

Wage 144.00 72.00 93.60 104.40 115.20 126.00<br />

Pension @ 12%** 17.28 8.64 11.23 12.53 13.82 15.12<br />

H&W 4.32 2.16 2.81 3.13 3.46 3.78<br />

8-Week Non Broadcast Use (<strong>Rate</strong>s are “Per Spot”)<br />

Wage 68.40 34.20 44.46 49.59 54.72 59.85<br />

Pension @ 12%** 8.21 4.10 5.34 5.95 6.57 7.18<br />

H&W 2.05 1.03 1.33 1.49 1.64 1.80<br />

52-Week (1 Year) Non Broadcast Use (<strong>Rate</strong>s are “Per Spot”)<br />

Wage 180.00 90.00 117.00 130.50 144.00 157.50<br />

Pension @ 12%** 21.60 10.80 14.04 15.66 17.28 18.90<br />

H&W 5.40 2.70 3.51 3.92 4.32 4.73<br />

104-Week (2 Year) Non Broadcast Use (<strong>Rate</strong>s are “Per Spot”)<br />

Wage 270.00 135.00 175.50 195.75 216.00 236.25<br />

Pension @ 12%** 32.40 16.20 21.06 23.49 25.92 28.35<br />

H&W 8.10 4.05 5.27 5.87 6.48 7.09<br />

52-Week (1 Year) Foreign Use in Europe Only or Outside of Europe Only (<strong>Rate</strong>s are “Per Spot”)<br />

Wage 150.00 75.00 97.50 108.75 120.00 131.25<br />

Pension @ 12%** 18.00 9.00 11.70 13.05 14.40 15.75<br />

H&W 4.50 2.25 2.93 3.26 3.60 3.94<br />

52-Week (1 Year) Worldwide Foreign Use (<strong>Rate</strong>s are “Per Spot”)<br />

Wage 240.00 120.00 156.00 174.00 192.00 210.00<br />

Pension @ 12%** 28.80 14.40 18.72 20.88 23.04 25.20<br />

H&W 7.20 3.60 4.68 5.22 5.76 6.30<br />

8-Week Internet/New Media Use (<strong>Rate</strong>s are “Per Spot”)<br />

Wage 68.40 34.20 44.46 49.59 54.72 59.85<br />

Pension @ 12%** 8.21 4.10 5.34 5.95 6.57 7.18<br />

H&W 2.05 1.03 1.33 1.49 1.64 1.80<br />

52-Week (1 Year) Internet/New Media Use (<strong>Rate</strong>s are “Per Spot”)<br />

Wage 180.00 90.00 117.00 130.50 144.00 157.50<br />

Pension @ 12%** 21.60 10.80 14.04 15.66 17.28 18.90<br />

H&W 5.40 2.70 3.51 3.92 4.32 4.73<br />

** Pension Contribution <strong>Rate</strong> changes twice during the Term:<br />

thru 5/31/10 = 12%<br />

6/1/10 thru 3/31/11 = 12.48%<br />

4/1/11 thru 10/16/12 = 13.08%<br />

}Applied to all music tracks regardless of year of production.<br />

E X T R E M E R E A C H | 2 0 0 9 R A T E B O O K


Spotlight Business Affairs, Inc.<br />

Chicago | 20 N. Wacker Drive, Suite 2500 • Chicago, IL 60606 • tel 312.726.4404 fax 312.726.4405 • www.spotlight.net<br />

New York | 8 West 40 th Street, 20 th Floor • New York, NY 10018 • tel 212.868.3820 fax (main) 212.868.3821 fax (traffic) 212.868.3822

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