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Schools Action Guide (low res) - The Fairtrade Foundation

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SCHOOLS aCtiOn guide<br />

HOw wiLL yOu<br />

gO FurtHer FOr<br />

<strong>Fairtrade</strong> in 2013?<br />

Scan here to<br />

go further


2<br />

Go further for <strong>Fairtrade</strong> in 2013<br />

This <strong>Fairtrade</strong> Fortnight it’s time to take a<br />

stand for the food we love and the people<br />

who grow it. Without our support now,<br />

farmers in developing countries face an<br />

uncertain future.<br />

Together we’re making prog<strong>res</strong>s towards<br />

a fairer deal for farmers and workers in<br />

developing countries. Nearly 1.5 million farmers<br />

across the world are benefitting from a price<br />

that means they can provide for their families,<br />

and in 2011 farmers’ groups spent <strong>Fairtrade</strong><br />

Premiums worth over £20million to improve<br />

their communities and their productivity.<br />

But there’s still a lot to be done to support<br />

the people who grow the food we eat every<br />

day. Millions more farmers struggle to make<br />

ends meet year on year, and face a crippling<br />

combination of challenges including volatile<br />

prices, p<strong>res</strong>sure from huge multinationals,<br />

the effects of climate change and lack of<br />

access to credit.<br />

From banana growers in St Lucia to cocoa<br />

growers in Ghana, huge numbers of farmers<br />

are leaving the land forever, or struggling to<br />

convince their children to take over the family<br />

farm. If they don’t grow our bananas, our<br />

cocoa, our coffee, then who will?<br />

<strong>Fairtrade</strong> is one way we can support them<br />

to farm sustainably and earn enough from<br />

their crops to provide for the future of<br />

their families and communities. So that’s<br />

why we’re asking everyone in the UK to<br />

go further for <strong>Fairtrade</strong> in 2013!<br />

<strong>Schools</strong> <strong>Guide</strong> to <strong>Fairtrade</strong> in 2013<br />

<strong>The</strong>re are so many ways to go further,<br />

whether you’re thinking about <strong>Fairtrade</strong> in<br />

class, making a creative splash to demand<br />

change or spreading the message to parents<br />

and the wider community.<br />

<strong>Fairtrade</strong> Fortnight is a great time of year<br />

to focus on <strong>Fairtrade</strong> in assembly, or check<br />

out our new interactive tools and <strong>res</strong>ources<br />

focusing on life for young people in Malawi<br />

who are part of the <strong>Fairtrade</strong> movement.<br />

You could get together your school’s steering<br />

group to target your canteen, a local shop<br />

or anyone else you think could do more for<br />

<strong>Fairtrade</strong>, and p<strong>res</strong>ent them with a beautiful,<br />

original work of <strong>Fairtrade</strong>-themed art to make<br />

your point.<br />

Whatever your school’s group decides to<br />

do, you’ll be helping create a fairer world<br />

and taking another step along your school’s<br />

<strong>Fairtrade</strong> journey.<br />

Thank you.<br />

this guide is bursting with ideas to<br />

inspire you to take the next step for<br />

<strong>Fairtrade</strong>, during <strong>Fairtrade</strong> Fortnight,<br />

on world Fair trade day and beyond.<br />

Check out…<br />

fairtrade.org.uk/gofurther<br />

for more ideas, <strong>res</strong>ources and<br />

campaign updates.


Go further for<br />

<strong>Fairtrade</strong> in school<br />

Learn<br />

<strong>Fairtrade</strong> Fortnight is a chance to get the whole school<br />

community thinking about the reasons why poor farmers in<br />

developing countries struggle to survive, and how <strong>Fairtrade</strong><br />

can help them transform their lives.<br />

young people<br />

go further…<br />

…with parents<br />

Young people at Churchtown<br />

Primary School learnt about<br />

chocolate and <strong>Fairtrade</strong>, then<br />

made chocolate sweets using<br />

<strong>Fairtrade</strong> chocolate. ‘We sold<br />

them to parents as part of an<br />

enterprise activity’, said their<br />

year 5 teacher.<br />

Churchtown Primary School<br />

raised £133.05. Raising money<br />

for the <strong>Fairtrade</strong> Innovation Fund<br />

is one way your school can<br />

support farmers in developing<br />

countries. We use the money to<br />

bring a fair deal to more farmers<br />

and workers. See what happens<br />

to the money at fairtrade.org.<br />

uk/fundraise.<br />

<strong>Fairtrade</strong> <strong>Foundation</strong><br />

goes further…<br />

…with a new campaign<br />

At a time when farming is in<br />

crisis all over the world, we’ll<br />

be drawing on our unique<br />

experience of working with over<br />

1.5 million farmers and workers<br />

to call for change in our food<br />

system. Together we need to<br />

challenge a deeply unfair system<br />

where the majority of growers<br />

are still not getting a fair share.<br />

With your help we can change<br />

this. Look out for new campaign<br />

actions in the new year.<br />

<strong>The</strong> campaign will seize the<br />

opportunity offered by the UK<br />

hosting the G8 meeting of world<br />

leaders in summer 2013. We’ll<br />

call on governments, citizens<br />

and companies to fix the broken<br />

food system by making sure<br />

small-scale farmers can grow<br />

enough nutritious food and<br />

adapt to the challenges of<br />

climate change.<br />

Superhero goes<br />

further…<br />

…with assembly<br />

During <strong>Fairtrade</strong> Fortnight,<br />

Primary Four at Portlethen<br />

Primary School in Aberdeenshire<br />

wrote and performed a <strong>Fairtrade</strong><br />

assembly to the <strong>res</strong>t of the<br />

school. It featured a <strong>Fairtrade</strong><br />

superhero taking some children<br />

Have<br />

fun<br />

around the world and teaching<br />

them about different <strong>Fairtrade</strong><br />

issues.<br />

<strong>The</strong> school also held a competition<br />

to design a <strong>Fairtrade</strong> P.E.<br />

T-shirt, ran a coffee morning,<br />

and formed a <strong>Fairtrade</strong> cluster to<br />

bring young people from<br />

several local primary schools<br />

together. <strong>The</strong>y learnt how to<br />

organise a <strong>Fairtrade</strong> tuckshop in<br />

their schools, and all the schools<br />

bought stock together to<br />

save money.<br />

Campaigners<br />

go further…<br />

Help<br />

change the<br />

world!<br />

…with <strong>Fairtrade</strong> cotton<br />

During <strong>Fairtrade</strong> Fortnight<br />

2012, Selkirk <strong>Fairtrade</strong> Town<br />

Group held a <strong>Fairtrade</strong> cotton<br />

fashion show to raise money<br />

for <strong>Fairtrade</strong>. Models (including<br />

students from Selkirk High<br />

School and even the local<br />

MSP) sported <strong>Fairtrade</strong> cotton<br />

clothing, trainers and other fairly<br />

traded items. <strong>The</strong>y raised an<br />

amazing £1,026 for the <strong>Fairtrade</strong><br />

Innovation Fund by selling<br />

tickets, holding a raffle, selling<br />

<strong>Fairtrade</strong> ref<strong>res</strong>hments and<br />

auctioning modelled clothing.<br />

Check out fairtrade.org.uk/<br />

innovation.<br />

fairtrade.org.uk/gofurther 3


4<br />

Learn<br />

Have<br />

fun Help<br />

change the<br />

world!<br />

Chifundo is part of a<br />

sugar-growing community<br />

that grows <strong>Fairtrade</strong> sugar that<br />

ends up in hundreds of things<br />

we eat every day, from Sainsbury’s<br />

sugar to Divine chocolate.<br />

<strong>The</strong> <strong>Fairtrade</strong> Premium has<br />

transformed Emma’s life as well. It<br />

used to take her up to eight hours<br />

a day to fetch water, carrying heavy<br />

canisters several miles in the searing<br />

heat, until the <strong>Fairtrade</strong> co-operative<br />

decided to spend the <strong>Fairtrade</strong><br />

Premium on wells around the village.<br />

‘Now,’ she says, ‘We put the dinner<br />

on, and go to fetch water. When we<br />

get back, dinner’s cooked.’<br />

Challenge everyone in<br />

school to go Further for<br />

<strong>Fairtrade</strong> in 2013<br />

<strong>Schools</strong> <strong>Guide</strong> to <strong>Fairtrade</strong> in 2013<br />

Meet Chifundo…<br />

He’s 14 years old and lives in a<br />

village in Malawi with his four<br />

brothers and sisters and his<br />

mum and dad.<br />

Every morning, Emma and Elliott,<br />

Chifundo’s parents, are on their<br />

farm by 5am to look after the sugar<br />

cane plants, do the weeding and<br />

make sure the drainage ditches are<br />

working, before the heat of the day<br />

is too hot. <strong>The</strong> fair price they get for<br />

their sugar cane means they can buy<br />

everything they need for the family,<br />

and could afford a new roof for their<br />

house. Last year they even bought<br />

a cow.<br />

<strong>The</strong>re’s still a lot more <strong>Fairtrade</strong><br />

could do for Chifundo, his family<br />

and his community, and everyone<br />

has different ideas about what the<br />

money should be spent on next<br />

year – more school buildings,<br />

books and materials for the children,<br />

water pipes into the houses so<br />

Chifundo’s family don’t have to<br />

go and collect it at all.<br />

Meanwhile, Chifundo is off to school<br />

with his friend Francis. ‘We start<br />

school at 7 o’clock,’ he says. ‘If<br />

we’re late, we have to do a chore,<br />

like sweeping the classrooms or even<br />

cleaning the toilet!’ A year ago, lots<br />

of children in Chifundo’s village were<br />

missing out on education, but thanks<br />

to the <strong>Fairtrade</strong> Premium, there’s a<br />

new school for everyone.<br />

Whatever the farmers and<br />

their families decide, <strong>Fairtrade</strong><br />

campaigners all across the UK<br />

just like you know that you’ve<br />

helped put them in charge of<br />

their future.


ASK<br />

MALAWI TV<br />

Want to know more<br />

about Chifundo’s<br />

community and others<br />

like it across Malawi?<br />

now you can ask Malawi!<br />

Q<br />

ENTER YOUR QUESTION HERE<br />

If you could ask a <strong>Fairtrade</strong> farmer anything,<br />

what would you ask? Well, now you can ask<br />

whatever you like. Just type in your question<br />

and someone from a farmer’s community<br />

will answer.<br />

askmalawi.tv is a revolutionary new channel<br />

that gives farmers and their communities the<br />

chance to tell their stories, their way.<br />

What’s more, there’s a special section for<br />

schools where teachers can save their favourite<br />

<strong>res</strong>ponses, access innovative learning materials<br />

and support, including a film and interactive<br />

map about Chifundo, and guide young people<br />

through the channel safely. As a teacher, you’ll<br />

also get access to more answers from young<br />

people – meaning your students’ peers in<br />

Malawi get to tell their own stories.<br />

If you’ve already got a <strong>Fairtrade</strong> <strong>Schools</strong> Award<br />

login, just use that. If not, then register on the<br />

site and you’ll be ready to Ask Malawi!<br />

Check out www.askmalawi.tv now<br />

? ?<br />

?<br />

fairtrade.org.uk/gofurther 5


Have<br />

fun<br />

Learn<br />

You already know how a focus on <strong>Fairtrade</strong> fits into subject areas like Geography, Citizenship,<br />

Religious Education and others, and you tell us about learning activities you do across the<br />

curriculum at all ages. And here’s a great reason to focus on <strong>Fairtrade</strong> in Art or Design lessons.<br />

This <strong>Fairtrade</strong> Fortnight, bring <strong>Fairtrade</strong> to life through art!<br />

6 <strong>Schools</strong> <strong>Guide</strong> to <strong>Fairtrade</strong> in 2013<br />

Creating an eye-catching work of art is<br />

a brilliant way to grab people’s attention<br />

and create a talking point – including<br />

in the media – and it’s a fun way to get<br />

lots of people involved too.<br />

Get everyone in the school<br />

community to collect wrappers<br />

from <strong>Fairtrade</strong> products and use<br />

them to make a collage, sculpture<br />

or picture to display in school.<br />

win!<br />

Help<br />

change the<br />

world!<br />

Go further for <strong>Fairtrade</strong>: get creative<br />

Everyone in school could write their<br />

pledge for <strong>Fairtrade</strong>, challenge the<br />

school to go further, then create and<br />

display all their pledges.<br />

Why not use the Go Further<br />

postcards to highlight <strong>Fairtrade</strong><br />

products, events or activities in<br />

your school? Or use your school’s<br />

sculpture to ask local sto<strong>res</strong> or<br />

MPs to Go Further for <strong>Fairtrade</strong>?<br />

<strong>The</strong>n take a photo of the artwork<br />

and upload it to our gallery, to<br />

join thousands of others across<br />

the UK calling for fairer trade.<br />

And of course there will be money-can’t-buy<br />

prizes for the entries we think get the go further<br />

message across in the most effective and<br />

original way! Your school’s group could even<br />

win a school lunch cooked by celebrity chef<br />

and <strong>Fairtrade</strong> campaigner Levi Roots.


top tip: amplify your voice<br />

How can you get as many people as possible<br />

to Go Further for <strong>Fairtrade</strong> with your creation?<br />

Will it be one large, or lots of small ones? Are<br />

there any schools or other community groups<br />

you can involve?<br />

top tip: collaboration<br />

Are there any local artists or groups who can<br />

help your school out? <strong>The</strong>y may give you<br />

creative inspiration, and help you make some<br />

unusual pieces to attract more attention.<br />

top tip: show off your creation<br />

with an event<br />

Why not unveil your school’s artwork at a<br />

special event? You could invite families, p<strong>res</strong>s,<br />

your local MP or MEP, the Mayor or anyone<br />

else you think should be going further for<br />

<strong>Fairtrade</strong>. Your school could even raise money<br />

for <strong>Fairtrade</strong> by selling <strong>Fairtrade</strong> ref<strong>res</strong>hments<br />

or baking <strong>Fairtrade</strong> treats!<br />

top tip: investigate the issues<br />

Your school could combine your creativity with<br />

a focus on developing young people’s critical<br />

thinking skills. Debates or discussions are great<br />

ways to delve further into the issues behind<br />

<strong>Fairtrade</strong> and create a real buzz around the<br />

school, helping young people make up their<br />

own minds about the challenges facing our<br />

globalised world today. Why not get young<br />

people’s <strong>res</strong>ponses to a discussion displayed<br />

on screen or around school?<br />

Here are a few ideas to get everyone thinking:<br />

Chocolate is too cheap<br />

<strong>The</strong> future of our food is threatened, along<br />

with the livelihoods of those who grow it. Low<br />

prices keep farmers in poverty and threaten the<br />

sustainability of our food.<br />

Do we need to choose between <strong>Fairtrade</strong><br />

and local food?<br />

In an era of climate change and local farmers’<br />

markets, what role is there for <strong>Fairtrade</strong> in<br />

helping us live sustainably?<br />

top tip: young people can<br />

gather evidence<br />

Everything your school does during <strong>Fairtrade</strong><br />

Fortnight and beyond counts towards your<br />

school’s <strong>Fairtrade</strong> Award. Young people can<br />

take photos, save receipts, write a short report<br />

and even upload films as evidence. Keep a<br />

record of what has been going on in lessons or<br />

assembly, along with some examples of work,<br />

to make the most of your activities.<br />

top tip: get help from your local<br />

<strong>Fairtrade</strong> group<br />

<strong>The</strong>re are over 500 <strong>Fairtrade</strong> Groups in<br />

communities across the country that can help<br />

your school put on an event, find out more<br />

about <strong>Fairtrade</strong> products, run workshops and<br />

more. This <strong>Fairtrade</strong> Fortnight, your local<br />

group will be running exciting activities, and<br />

there may even be the chance to meet a<br />

<strong>Fairtrade</strong> farmer. Find your nea<strong>res</strong>t group at<br />

fairtrade.org.uk/townslist<br />

For more ideas and support, check out<br />

fairtrade.org.uk/gofurther<br />

fairtrade.org.uk/gofurther 7


Learn<br />

Have<br />

fun<br />

Help<br />

change the<br />

world!<br />

Oxfam’s Food<br />

for Thought<br />

www.oxfam.org.uk/education/<strong>res</strong>ources/<br />

food_for_thought_<strong>res</strong>ources<br />

Food for Thought includes a downloadable<br />

<strong>res</strong>ource to get young people learning, thinking<br />

and taking action about our unfair food system.<br />

Green <strong>Schools</strong><br />

Revolution<br />

www.greenschools.coop<br />

From <strong>The</strong> Co-operative, this inspiring<br />

sustainability education programme challenges<br />

young people to become green pioneers with<br />

<strong>res</strong>ources, activities and trips for young people<br />

aged 5-16 to get them changing the world<br />

around them, including a focus on <strong>Fairtrade</strong><br />

through Fair Enterprise. Look out for two Fair<br />

Enterprise <strong>res</strong>ources especially adapted for<br />

<strong>Fairtrade</strong> Fortnight in this <strong>Action</strong> <strong>Guide</strong>.<br />

8 <strong>Schools</strong> <strong>Guide</strong> to <strong>Fairtrade</strong> in 2013<br />

Our pick of some other great<br />

<strong>res</strong>ources to use in school this<br />

<strong>Fairtrade</strong> Fortnight<br />

Traidcraft’s Snack<br />

Attack Challenge<br />

www.traidcraftschools.co.uk<br />

Traidcraft’s competition is back – get your<br />

school to design and market a new fair trade<br />

snack and you could win a cash prize for the<br />

school! This activity will tick some boxes for the<br />

school too, with links in to DT, Literacy, English<br />

and Citizenship. It’ll also help to foster an<br />

enterprising spirit and awareness of the global<br />

dimension. Enter by 29 March 2013.<br />

For more ideas and support, check out<br />

fairtrade.org.uk/gofurther<br />

PaPaPaa Live!<br />

www.papapaalive.org<br />

Pa Pa Paa LIVE brings a child’s eye view of<br />

everyday life from a school in Ghana, with<br />

webcasts made by the children of <strong>Fairtrade</strong><br />

cocoa farmers. Young people can ask<br />

questions via the website. Each webcast lasts<br />

up to ten minutes, includes subtitles, and is<br />

supported by teaching <strong>res</strong>ources on <strong>Fairtrade</strong><br />

and cocoa. Pa Pa Paa Live is the latest<br />

<strong>res</strong>ource from a partnership between Comic<br />

Relief, Dubble chocolate and Trading Visions.


Activity for young people aged 6-11<br />

Why not organise a short assembly<br />

or play about the difference <strong>Fairtrade</strong><br />

makes to the lives of farmers in<br />

poorer countries? Young people<br />

could p<strong>res</strong>ent this in as little as 10-15<br />

minutes at a <strong>Fairtrade</strong> event or in a<br />

lesson. <strong>The</strong>y’ll also need a bit of time<br />

to prepare and make props.<br />

What will you need?<br />

Print the script, or put each part on some card or laminate it.<br />

Before you start, you could use a slideshow or short film to introduce how farmers grow and harvest<br />

bananas and how <strong>Fairtrade</strong> helps them and their communities. <strong>The</strong>re are lots out there, or you could<br />

check out the <strong>res</strong>ources at:<br />

www.fairtrade.org.uk/schools/bananas<br />

www.fairtrade.org.uk/<strong>res</strong>ources/films/tipping_the_balance.aspx<br />

www.greenschools.coop<br />

www.oxfam.org.uk/education/<strong>res</strong>ources/go_bananas/?30<br />

You could also think about:<br />

Costumes and props<br />

A projector and screen, if you<br />

also want to show everyone how<br />

bananas are grown, watch a video<br />

or show the FAIRTRADE Mark and<br />

photos of other <strong>Fairtrade</strong> products<br />

Backdrops, such as a<br />

cardboard mock-up<br />

of a shop in the UK<br />

and some cardboard<br />

banana plants<br />

rep<strong>res</strong>ent where the<br />

growers live<br />

Samples of <strong>Fairtrade</strong><br />

bananas and other<br />

products<br />

<strong>The</strong> script is about banana farmers, but it’s quick<br />

and easy to amend it to focus on another <strong>Fairtrade</strong><br />

crop or product, like chocolate, cotton or sugar.<br />

Young people can act out the parts of children in<br />

the UK, buyers and growers.<br />

A teacher or adult p<strong>res</strong>ents the play with young<br />

people, who work in two groups. <strong>The</strong>re are two<br />

p<strong>res</strong>enters, up to seven farmers, two buyers and<br />

four young people in brief roles.<br />

SHOP<br />

Script overleaf…<br />

fairtrade.org.uk/gofurther 9


10<br />

Script<br />

Welcome everyone and explain that today they’re learning about something very important: when<br />

we buy food, the choices we make affect the lives of people who grow crops in other countries<br />

If you like, ask for ideas about which crops grow in other countries, and where. Ask them what they think<br />

life might be like in other countries – how is it similar or different to the UK?<br />

grOup 1<br />

P<strong>res</strong>enter 1: [hold up bunch of bananas] Who can tell me what today’s play is about?<br />

That’s right, bananas.<br />

Lots of us love to eat bananas but how much do you know about the people who work hard to grow<br />

them? Without banana farmers, we can’t enjoy bananas. But do banana farmers get a fair deal? Let’s<br />

find out.<br />

Young person 1: Yum! I love bananas. I wonder who grew it?<br />

Young person 2: Who ca<strong>res</strong>? I want something else to eat now! How about some chocolate?<br />

Young person 3: Um, I care! I hope banana farmers can earn a living. That only seems fair<br />

Teacher: Ask everyone: who has ever wondered about the lives of the people who grow the food<br />

they enjoy? Do they think their lives are like ours, or perhaps very different?<br />

Farmer 1: I work hard to grow and harvest bananas. I have to make sure they look and taste great so<br />

people in the UK want to buy them.<br />

Farmer 2: It’s not always easy growing bananas. Some of my plants died in a hurricane.<br />

Buyer: I want to make as much money as I can! I know – I’ll pay these farmers as little as possible.<br />

Farmer 1: I don’t earn enough to pay for growing my bananas.<br />

Farmer 2: I can’t always pay for what my family needs, like food and school.<br />

Farmer 1: Our village doesn’t always have clean water. My children’s school doesn’t have many<br />

books or <strong>res</strong>ources.<br />

Teacher: Ask everyone for their reaction. What do they think life must be like for these growers,<br />

who can’t earn enough to live on? Do they think this is fair?<br />

Gather ideas about what young people think might be a fair solution to this problem.<br />

<strong>Schools</strong> <strong>Guide</strong> to <strong>Fairtrade</strong> in 2013<br />

Activity for young people aged 6-11


grOup 2<br />

P<strong>res</strong>enter 2: What about if we start with a different idea? What about if we think that farmers should<br />

get a better deal? What about if we chose a special sort of bananas?<br />

Bananas that make sure farmers earn enough to live on? Let’s find out.<br />

Young person 3: Yum! I love bananas. I wonder who grew these ones.<br />

Young person 4: Look – the packet tells you! And because they’re <strong>Fairtrade</strong>, we know the farmers<br />

got a better deal.<br />

Farmer 3: We work together to grow our bananas.<br />

Farmer 4: We share what we know and we help each other. Together we can sell more bananas<br />

to buyers.<br />

Buyer 2: I’m a <strong>Fairtrade</strong> buyer. I’ll give you a better price for your bananas.<br />

Farmer 3: <strong>Fairtrade</strong> will also help us improve our farms and community. That’s only fair!<br />

Farmer 5: We’ll decide together what we’ll do. That’s fair!<br />

Farmer 6: I earn more money now. I can buy food, and send my children to school.<br />

Farmer 7: I now have clean, safe water.<br />

Farmer 5: We also have a better school in our village.<br />

Teacher: Remind everyone that <strong>Fairtrade</strong> helps by paying growers and farmers a fair price, and also<br />

by paying an extra sum of money (the <strong>Fairtrade</strong> premium) that they can spend on improving their<br />

communities.<br />

Tell the audience what else is planned for <strong>Fairtrade</strong> Fortnight and encourage everyone to get involved.<br />

If you have time, you could<br />

•<br />

•<br />

•<br />

Ask the audience how they can tell that<br />

a product is <strong>Fairtrade</strong>, and show the<br />

FAIRTRADE Mark. Does anyone remember<br />

seeing this on other products in shops or<br />

at home?<br />

Show examples of other <strong>Fairtrade</strong> products<br />

Ask what we can all do: we can tell other<br />

people about <strong>Fairtrade</strong>, and look out for<br />

<strong>Fairtrade</strong> products when we are shopping, to<br />

help make sure growers get a better deal. If<br />

we can’t see any, we could even ask for them!<br />

This activity was adapted for <strong>Fairtrade</strong><br />

Fortnight from an existing <strong>res</strong>ource with kind<br />

permission from <strong>The</strong> Co-operative’s Green<br />

<strong>Schools</strong> Revolution. For more <strong>res</strong>ources visit<br />

www.greenschools.coop<br />

fairtrade.org.uk/gofurther 11


12<br />

<strong>Fairtrade</strong> group challenge<br />

Run a <strong>Fairtrade</strong> stall in your school<br />

during <strong>Fairtrade</strong> Fortnight!<br />

If everyone in your school has the chance to choose a product made with <strong>Fairtrade</strong> ingredients,<br />

this will make a real difference for workers and farmers in poorer countries. Choosing <strong>Fairtrade</strong><br />

means a better price for their crops, fair terms of trade and decent working conditions.<br />

Run a co-operative <strong>Fairtrade</strong> shop during <strong>Fairtrade</strong> Fortnight so your friends can choose <strong>Fairtrade</strong><br />

products, and you could raise some money for your school, or even for the <strong>Fairtrade</strong> <strong>Foundation</strong>,<br />

so that even more farmers can join the <strong>Fairtrade</strong> movement.<br />

What you need to do:<br />

1<br />

Run your stall and use your profits to help your school – and communities in the developing world.<br />

Step One: Form a co-operative<br />

‘Co-operating’ is not just about being a good team – it’s a whole way of doing business.<br />

A co-operative is a business that’s owned and controlled by its members.<br />

In this project, you can develop your enterprise skills, and raise money which can be reinvested.<br />

Your co-operative will need some money to invest so you can buy stock or make products to sell on<br />

your stall. Where could this come from? Would any of your teachers invest in your stall, or would you<br />

invest your own money? Would families help with providing ingredients to make your own products<br />

with <strong>Fairtrade</strong> ingredients? Could you bake during food lessons? Would a local supermarket or fair<br />

trade company help with free products you could sell, or could you get any on a ‘sale or return’<br />

basis, meaning if you don’t sell them you can send them back and get your money back?<br />

Get inspired!<br />

Form a co-operative<br />

www.dubble.co.uk<br />

www.traidcraftschools.co.uk<br />

www.greenschools.coop<br />

www.co-operative.coop/food/ethics/Ethicaltrading/<strong>Fairtrade</strong>/Our-fairtrade-products/<br />

<strong>Schools</strong> <strong>Guide</strong> to <strong>Fairtrade</strong> in 2013<br />

2 3<br />

Think up some<br />

great <strong>Fairtrade</strong> snack<br />

and product ideas that<br />

you could sell<br />

Plan how you’ll<br />

promote and run your<br />

shop to make a profit


Step twO: think up some<br />

great <strong>Fairtrade</strong> snack and<br />

product ideas<br />

Make your shop a success! What will your<br />

friends want to buy?<br />

You may want to make snacks using <strong>Fairtrade</strong><br />

ingredients, or buy some ready-made <strong>Fairtrade</strong><br />

products to sell at a profit. Why not do a bit<br />

of both?<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

Agree a list of possible recipes and products.<br />

Remember in a co-operative, each person<br />

has an equal say<br />

List the products you need to buy as stock<br />

Test your ideas on some potential customers<br />

and make sure your ideas will sell<br />

Think about how your stall will work:<br />

- How much should you charge?<br />

- How much will people want to spend<br />

in your shop?<br />

- Work out your price range, from cheap<br />

treats to something more indulgent<br />

If you’re making snacks using <strong>Fairtrade</strong><br />

ingredients:<br />

- Add up the total for each product, and<br />

then the cost per item<br />

- See how you can vary the size of each<br />

item (eg make 10 cakes, not 8) to fit your<br />

price range<br />

If you’re buying products to sell:<br />

- See what you can buy in bulk and then<br />

sell at the right price<br />

Step tHree: plan how you’ll promote and run your shop<br />

to make a profit<br />

<strong>The</strong> right place… the right time… when and where will you sell your snacks?<br />

You can’t eat in lessons. So breaks and lunchtime are the obvious choices for grabbing the attention<br />

of your hungry mates.<br />

But how about…<br />

• Opening before or after school?<br />

• Selling to the staff room?<br />

How will you promote your stall?<br />

• Plaster your halls and classrooms with eye-catching designs and smart straplines<br />

• See if you can get a slot in a school or year group assembly. Give them the facts. Make them laugh!<br />

• Get people talking about your shop using social media and word of mouth – make a buzz!<br />

• If your school uses flat screen displays, why not produce a video or audio ad?<br />

You might also need to think about:<br />

• Where you’ll store products and equipment when closed<br />

• Safety and security<br />

Diet and health matters<br />

•<br />

fairtrade.org.uk/gofurther 13


14<br />

<strong>Fairtrade</strong> stall top tips<br />

top tip: work co-operatively<br />

Help each other, act <strong>res</strong>ponsibly, be honest<br />

and open, play your part and give everyone<br />

an equal say.<br />

top tip: Have some rules<br />

Agree how you’ll work together and make<br />

decisions. How will you make sure everyone<br />

has an equal say? How will you vote<br />

on decisions?<br />

top tip: Have a plan – and a<br />

budget<br />

Write down what you’re going to do and how<br />

you’ll work as a team: who will do what – and<br />

when? Have a budget for buying stock or<br />

ingredients and for promotional materials –<br />

and stick to it.<br />

top tip: Be safe<br />

Take <strong>res</strong>ponsibility for your safety and that of<br />

your friends. Fol<strong>low</strong> your teacher’s instructions<br />

about food safety and using equipment. Look<br />

after your money and ensure it is locked away<br />

in a safe place.<br />

This activity was adapted for <strong>Fairtrade</strong><br />

Fortnight from an existing <strong>res</strong>ource with kind<br />

permission from <strong>The</strong> Co-operative’s Green<br />

<strong>Schools</strong> Revolution. For more <strong>res</strong>ources visit<br />

www.greenschools.coop<br />

<strong>Schools</strong> <strong>Guide</strong> to <strong>Fairtrade</strong> in 2013<br />

top tip: put customers first<br />

Be friendly and helpful! Give everyone a good<br />

experience when they come to your stall.<br />

top tip: Manage your money<br />

Have a ‘float’ of about £10 in change. Take<br />

care when you count peoples’ change and ask<br />

them to check it before they go. Keep a record<br />

of your sales and profits.<br />

top tip: Have fun!<br />

Co-operatives are about working together and<br />

doing something good.<br />

top tip: reinvest in your school<br />

community – and in communities<br />

in the developing world<br />

A co-operative is a business that is owned<br />

and controlled by its ‘members’ - the people<br />

who use its goods and services. As well as<br />

developing your enterprise skills, you hope to<br />

make a profit! If you’re successful and you do<br />

make a profit, decide together what you’ll do<br />

with it. You could:<br />

•<br />

•<br />

Invest some in your stall and open it again<br />

another time<br />

Raise money for <strong>Fairtrade</strong> to help even more<br />

farmers join the <strong>Fairtrade</strong> movement<br />

Remember that in your co-operative, every<br />

member gets an equal say in how you use<br />

any profits!<br />

<strong>The</strong>re’s more help and support for setting up a<br />

<strong>Fairtrade</strong> stall at www.greenschools.coop<br />

Teachers and schools can sign up and download<br />

more <strong>res</strong>ources to help you run your stall.


Case Study<br />

Year 9 at Madani Girls School in Tower<br />

Hamlets, London, set up a stall selling <strong>Fairtrade</strong><br />

products. <strong>The</strong>ir teacher, Talat Anwer, said<br />

‘<strong>The</strong> girls worked hard running the<br />

stall and are really proud of their<br />

effort. We are very excited about<br />

making the stall a regular feature.’<br />

Margaret Demidecka<br />

<strong>Fairtrade</strong> Award for the<br />

Best <strong>Fairtrade</strong> Fortnight<br />

event in a school<br />

Learn<br />

Have<br />

fun<br />

Help<br />

change the<br />

world!<br />

<strong>The</strong> Margaret Demidecka <strong>Fairtrade</strong> Award was started by the Justice and Peace Group,<br />

in memory of the late Margaret Demidecka, a <strong>Fairtrade</strong> supporter who died suddenly in<br />

December 2005. This is the fifth year that the Justice and Peace Group has come together<br />

with the <strong>Fairtrade</strong> <strong>Foundation</strong> to provide prize money to make the Margaret Demidecka<br />

Award a national competition.<br />

A cash prize of £350 is offered for the best activities organised in one primary and one<br />

secondary school during <strong>Fairtrade</strong> Fortnight. This prize is to be used to strengthen<br />

<strong>Fairtrade</strong> activities in school.<br />

Competition is tough and the judges look<br />

for innovation and inte<strong>res</strong>ting ideas, and<br />

a real understanding of what <strong>Fairtrade</strong><br />

is. To enter this year’s competition go to<br />

fairtrade.org.uk/schools/demidecka<br />

Find out more about the Demidecka<br />

Award and last year’s winners at<br />

fairtrade.org.uk/schools/demidecka<br />

What’s more, when your school enters the<br />

Demidecka <strong>Fairtrade</strong> Award and includes a<br />

photo of your creative sculpture or artwork,<br />

you’ll automatically be entered into our<br />

creative competition to win an exciting<br />

money-can’t-buy prize!<br />

fairtrade.org.uk/gofurther 15


Answers to quiz<br />

Here are the answers to the quiz in the <strong>Fairtrade</strong><br />

Fortnight booklet for young people:<br />

1) <strong>Fairtrade</strong> price/<strong>Fairtrade</strong> Premium<br />

2) Farmers and workers in poorer countries often<br />

struggle to make enough money from their<br />

crops to cover the cost of production, and<br />

don’t have enough information about how to<br />

improve their farms. Many communities<br />

don’t have things like schools, clean water,<br />

hospitals or electricity.<br />

3) True<br />

4) Farmer groups can spend the <strong>Fairtrade</strong><br />

Premium on things that benefit the farmers,<br />

their families and their community. Some<br />

examples include: providing water, electricity,<br />

schools, hospitals, clinics or other basic<br />

Product code: SCHG6<br />

services; providing farmers with subsidised farm<br />

inputs like machinery, fertilisers or protective<br />

equipment; providing education and information<br />

to farmers to improve their productivity or<br />

to help them grow other crops; sponsoring<br />

community sports clubs; improving farm<br />

buildings and roads.<br />

5) C. 3,000<br />

6) B. 75%<br />

7) B. 100<br />

8)<br />

Photography credits: Simon Rawles 2012. Thank you to all the <strong>Fairtrade</strong><br />

groups who contributed photos to this guide.<br />

www.fairtrade.org.uk<br />

<strong>Fairtrade</strong> <strong>Foundation</strong>, 3rd Floor, Ibex House, 42-47 Minories, London EC3N 1DY<br />

Tel: 020 7405 5942 Email: mail@fairtrade.org.uk Fax: 020 7977 0101<br />

Registered Charity No. 1043886<br />

A company limited by guarantee registered in England and Wales No. 2733136

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