Schools Action Guide (low res) - The Fairtrade Foundation

Step twO: think up some
great Fairtrade snack and
product ideas
Make your shop a success! What will your
friends want to buy?
You may want to make snacks using Fairtrade
ingredients, or buy some ready-made Fairtrade
products to sell at a profit. Why not do a bit
of both?
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Agree a list of possible recipes and products.
Remember in a co-operative, each person
has an equal say
List the products you need to buy as stock
Test your ideas on some potential customers
and make sure your ideas will sell
Think about how your stall will work:
- How much should you charge?
- How much will people want to spend
in your shop?
- Work out your price range, from cheap
treats to something more indulgent
If you’re making snacks using Fairtrade
ingredients:
- Add up the total for each product, and
then the cost per item
- See how you can vary the size of each
item (eg make 10 cakes, not 8) to fit your
price range
If you’re buying products to sell:
- See what you can buy in bulk and then
sell at the right price
Step tHree: plan how you’ll promote and run your shop
to make a profit
The right place… the right time… when and where will you sell your snacks?
You can’t eat in lessons. So breaks and lunchtime are the obvious choices for grabbing the attention
of your hungry mates.
But how about…
• Opening before or after school?
• Selling to the staff room?
How will you promote your stall?
• Plaster your halls and classrooms with eye-catching designs and smart straplines
• See if you can get a slot in a school or year group assembly. Give them the facts. Make them laugh!
• Get people talking about your shop using social media and word of mouth – make a buzz!
• If your school uses flat screen displays, why not produce a video or audio ad?
You might also need to think about:
• Where you’ll store products and equipment when closed
• Safety and security
Diet and health matters
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fairtrade.org.uk/gofurther 13