Fashion Insight Features - Alexandra Kaegler.pdf

On the right, the model is wearing an ecru cotton viscose couture coat with pleated cuffs and collar. The
petroleum panelled skirt is of silk organza.
This young label is based on the respect for tradition and captures some of the lost and forgotten
craftsmanship. Alexandra’s focus is on creating Alexandra K as “a very small, very exclusive house ... going
back to the great traditions of luxury French couture – reviving traditions with a contemporary slant”. She
explains "I envisage my house as a craftsman’s workshop, rather than a clothes factory” Her prime need of
designing fashion is to please and attract; consequently this attraction must never result in uniformity
which Alexandra describes as “the mother of boredom". In order to satisfy her love for architecture and
clear-cut designs, Alexandra wants to employ quite a different technique in fashioning clothes from the
methods in use – “I want them to be constructed like buildings and bring an air of excitement back to
fashion.”
On the left, the model is wearing a short ostrich feather dress with silk organza on the bustier. The colour
is petroleum with hints of gold.
On the right, the model is wearing an ecru and gold dress of Italian silk organza and vintage silk. This is
worn with a cotton-viscose structured short cape in gold.