cruelty-free - Fashion Insight

The Body Shop LauncheS LimiTed-ediTion make-up
in coLLaBoraTion wiTh London coLLege of faShion
sustainable
cruelty-free
make-up
© 2010 The Body Shop International PLC All rights reserved Absolutely no reproduction without the permission of the owners ® Registered trademark of The Body Shop International PLC A trademark of The Body Shop International PLC
preSS reLeaSe

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17th November, 2010 – Today, at the prestigious London
College of Fashion, The Body Shop unveiled its new
‘Brush With Fashion’ cruelty-free make-up and accessories
collection for Spring 2011. The limited-edition collection
with built-in brushes, Community Fair Trade ingredients and
covetable packaging was created in collaboration with the
internationally-acclaimed London College of Fashion.
Available from early 2011, ‘Brush With Fashion’ is the
ultimate portable, ultra-stylish make-up in Spring’s
irresistible colour palette. The must-have collection
combines The Body Shop make-up know-how with
London College of Fashion’s cutting-edge fashion and
design expertise. This on-trend make-up is ready to wear!
Pioneers in the worlds of make-up and fashion, The Body Shop and London
College of Fashion share similar values and beliefs. Renowned as the original
ethical beauty brand, The Body Shop has led the industry with its on-trend,
cruelty-free make-up. Belonging to the University of the Arts London, London
College of Fashion is the only UK college specialising in fashion education,
research and consultancy. Its esteemed alumni includes William Tempest,
Jimmy Choo, Patrick Cox, Emma Hope, Linda Bennett (LK Bennett), Jacques
Azagury and up-and-coming make-up artist Nikki Palmer, amongst others.
The college has put issues of sustainability at the heart of what it does, setting
up the Centre for Sustainable Fashion in 2008 to connect industry and education
and find transforming solutions that balance ecology, society and culture.
Ann Massal, International Brand and Innovation Director, The Body Shop,
comments, “In the first of an exciting series of partnerships with the world
of fashion, The Body Shop has joined forces with London College of
Fashion. Our new limited-edition ‘Brush With Fashion’ Spring Make-Up
Collection is a true collaboration. The Body Shop has integrated
award-winning cruelty-free brush technology and ethically-sourced
ingredients into its make-up products; London College of Fashion
has created a truly covetable packaging design. Our expertise in
colour has provided the perfect Spring shade palette; their
make-up artists have created the catwalk-inspired looks.”
Professor Frances Corner OBE, Head of College, London College
of Fashion says, “We are proud to be allied with The Body Shop,
an iconic British brand whose beliefs and principles truly echo our
own. This first-ever collaboration has been an exciting experience
for all, involving London College of Fashion students across a
range of disciplines including fashion design, fashion illustration,
styling, make-up, photography and fashion promotion. We welcome
The Body Shop commitment to supporting and nurturing
British-trained creative talent and see this as the start of a
longer-term partnership.”

When you live a glamorous 24/7 lifestyle, you need professional looking
make-up on-the-move. Solution: the ‘Brush With Fashion’ collection
with built-in brushes for expert results every time. The Body Shop has
cleverly integrated its award-winning cruelty-free brush technology
into every product for eyes, lips, cheeks and face, giving a precise,
time-saving, expert application. And because each product comes with
its own brush, this perfectly portable collection can be used anytime,
anyplace. It’s never been simpler to brush on Spring’s fashion-driven
colours – this is make-up artistry made easy!
Warm your complexion with Illuminating Face Base and Lightening
Touch; add a glow with Tailored Cheek Tint; brush on gorgeous eye
colour with the Limited Collection For Eyes; create luscious lashes with
Super Volume Mascara; and complete your look with a slick of Hi-Shine
Lip Treatment. The ‘Brush with Fashion’ collection also features a handy
Mini Brush Kit plus a selection of make-up bags and beauty tools so
your make-up essentials are always close to hand.
This unique make-up collection looks as hot in your bag or boudoir
as it does on your face thanks to its exclusive packaging design
created by a London College of Fashion star of the future
The design was selected following a joint The Body Shop and
London College of Fashion student competition. The winning artwork
was created by Katarina Voloder, a German 21 year-old BA (Hons)
fashion illustration undergraduate. Her amazing design is built
around a make-up sketch of an eye, lips and make-up brush, giving
the packaging a strong fashion-forward feel. This is combined
with a starburst fan effect with splashes of colour to convey the
chic shades of the new collection. The whole limited-edition range
is branded with ‘University of the Arts London, London College of
Fashion’ to clearly communicate the partnership and make this
make-up a must-have collectable.
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BRUSH-ON BeAUTy
FASHION-FORWARD DeSIgN
Katarina Voloder says,
“My style has an illustrative quality, blending
graphic design with fine art. As always, my
main inspiration for the ‘Brush With Fashion’
design was shape, and for this project I only
had one word on my mind: BRUSH. This led
me to create a brush-stroke motif, which
allowed me to keep a simplicity to the
design whilst enabling it to stand-out from
the crowd. I am thrilled that my creation
was chosen to feature across the ‘Brush
With Fashion’ packaging. I have always
admired The Body Shop ethical, sustainable
and cruelty-free approach to make-up and
brushes, so it’s particularly exciting that my
work is now a key part of this innovative,
new, on-trend collection.”
Ann Massal, International Brand and
Innovation Director, The Body Shop, adds,
“We chose Katarina’s design because it’s
edgy, fierce and fashion-forward. We’re
delighted that her design will be gracing the
‘Brush With Fashion’ packaging, adding a
cutting-edge chic to our innovative make-up.”

The Body Shop has used its extensive colour expertise to create a
sensational Spring palette. eyes yes are dressed with either gorgeous
matte shades of chocolate, fawn and apricot or pearlised hues of
white, pink and silver complemented with dramatic matte black;
lashes are defined; cheeks are rose-tinted; and lips are dressed
in glossy shades of pink and peach.
Nikki Palmer, the make-up artist for the ‘Brush With Fashion’
show and a London College of Fashion alumna, says, “In contrast
to the minimalist, neutral shades of Autumn/Winter, Spring 2011
will be a celebration of brights, with no colour left unrepresented.
Blush pink and peach will play a key role, balanced by a strong
accent on the eyes as lids are turned all manner of shades.
It’s about creating a look that is graphic and playful, with bold
textures that can be mixed and matched.”
The fresh hues of the ‘Brush With Fashion’ palette are taken to
the next level by London College of Fashion. Make-up artist Nikki
Palmer, and students from the Make-up Faculty have used the
‘Brush With Fashion’ collection to create four key looks. Come in- in-
store for your free makeover with The Body Shop make-up artists
to learn how to recreate your favourite look at home.
And check out the eye-catching ‘Brush With Fashion’ poster in
your nearest The Body Shop ® store. It features a powerful image
of a model holding a giant The Body Shop make-up brush and
wearing a creation from William Tempest, a London College of
Fashion graduate and one of Britain’s hottest fashion talents.
The striking strapless dress was part of William’s debut London
Fashion Week Show, which secured his position as a rising
fashion star.
William Tempest comments, “I’ve long been
a fan of The Body Shop pioneering ethical
and environmental values and I know from
first-hand experience that London College of
Fashion has an inspirational, future-friendly
approach to fashion so I was delighted to
hear that they’d joined forces. The ‘Brush With
Fashion’ make-up collection is not only totally
on-trend for spring but is also sustainable and
cruelty-free, two issues that are very close to
my heart. The dress used in the window poster
is one of my favourite designs as it was the
first look on the catwalk from my debut London
Fashion Week show – it has an energy and
vibrancy that keeps it looking interesting and
current today.”
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CATWALK COLOURS COMMUNITy FAIR TRADe INgReDIeNTS
Just as you’d expect from The Body Shop, every make-up
product in the ‘Brush With Fashion’ collection features high-
quality naturally-derived ingredients – such as marula oil
from Namibia – which are sourced through The Body Shop
unique Community Fair Trade programme. This pioneering fair
trade initiative, now celebrating its twenty-third year, ensures
that suppliers are justly rewarded for their skill and expertise.
Sourced from the Owumbo women of Namibia, marula oil is a very
effective moisturiser. Trade with The Body Shop has allowed the 5,000
female entrepreneurs who make the oil to build their own factory,
gaining economic independence and a new-found self-esteem.

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‘BRUSH WITH FASHION’: THe PRODUCTS
This Spring, work the limited-edition ‘Brush With Fashion’
collection. Discover the convenient built-in brushes, ontrend
colours and über-stylish packaging for yourself:
Illuminating Face Base – Limited-edition (RRP £14.00)
Add warmth to your complexion with the Illuminating Face Base in Shade
01: Apricot Glow. Simply twist the pack to push the product through
the integrated brush, then sweep across the face before foundation for
added radiance. This beauty booster features moisturising Community
Fair Trade marula oil plus apricot pigments, light diffusing pearls and
mica to create a soft-focus effect.
Limited Collection For eyes – Limited edition (RRP £18.00)
These portable palettes are all you need to create Spring’s essential
eye-looks on-the-go. Each contains four complementary eye colours,
a mini eye definer, a mini eye shadow brush and an integrated mirror.
Palette 01: Boho Beauty offers wearable matte shades in nude, apricot
and browns, whilst Palette 02: A La Mode is a beautiful blend of pearlised
white, pink and silver, complemented by an intense matte black to add
dramatic definition. The eye colours and eye definer all benefit from skincaring
Community Fair Trade marula oil.
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Hi-Shine Lip Treatment – Limited edition Pack (RRP £9.50)
Brush on a wash of gorgeous lip gloss with two of The Body Shop
best-selling Hi-Shine Lip Treatment in a new limited-edition pack
with integrated brush. To apply, simply squeeze the gloss through
the brush and follow the contours of the lips. The caring formula
contains Community Fair Trade marula oil and avocado oil for intense
moisturisation. Pucker up with Shade 01: Pink Cream or Shade 11:
Juicy Peach for lips that are super-chic, shiny and succulent.
Tailored Cheek Tint – Limited edition (RRP £8.50)
The Body Shop has long pioneered natural-looking stains with its
innovative Lip and Cheek Stain. And now it offers a fresh, new twist on
this make-up staple with the Tailored Cheek Tint in Shade 01: Hot Pink.
Magically refresh your look with this clear gel that amazingly transforms
into a rosy glow on contact with skin. Just squeeze the pack to push the
formula through the bristles of the integrated brush and apply sparingly
in sweeping motions across the apples of your cheeks, blending well.
The Cheek Tint contains moisturising Community Fair Trade marula oil,
brazil nut oil and apricot oil to care for skin.
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‘BRUSH WITH FASHION’: THe PRODUCTS
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Lightening Touch – (rrp £12.00)
This magic little wand gives light relief to dark circles and fine
lines and instantly brightens the skin. Use around the eye area
after applying foundation so as not to reduce the effect of the
ingenious little light-diffusing particles that minimise fine lines
and dark shadows. To care for the delicate skin around the eye,
Lightening Touch contains moisturising Community Fair Trade
marula oil, skin-conditioning organic beeswax and vitamin E, an
antioxidant that helps to soften, condition and protect the skin.
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Super Volume mascara – (rrp £10.00)
Super-size your lashes with The Body Shop number one volumising
mascara in Shade 01: Black. With a specially designed brush, a
smudge-resistant clump-free formula and pure coated pigment for
volume that lasts and lasts, the Super Volume Mascara is guaranteed
to create eye-catching eyes. Plus, the formulation contains moisturising
Community Fair Trade marula oil and organic beeswax for truly luscious
lashes. For maximum volumising impact, apply by drawing up the brush
from the base of the lash with a gentle side-to-side movement.
accessories – Limited edition – (rrp £2.00 - £14.50)
Loved by millions, The Body Shop handy Mini Brush Kit gets a
make-over. Make-up like a pro with this limited-edition set of four mini
brushes presented in a chic bag printed with the London College of
Fashion design. Comprising a Mini Blusher Brush, Eyeshadow Blender
Brush, Slanted Brush and Lipstick/Concealer Brush, this cute kit
contains all your brush basics. Use it whenever and wherever.
Fashionistas won’t be able to resist the sleek and chic ‘Brush
with Fashion’ make-up bags, embellished with the London
College of Fashion contemporary fashion-forward design.
The super-stylish Cosmetic Brush Case, Cosmetic Bag and
Organizer are perfect for storing all your make-up and beauty
essentials at home and on-the-move. To add a sense of style
to your day-to-day shopping, there’s also a Bag For Life, made
by Community Fair Trade supplier Teddy exports in India, plus
a Reusable Bag, which are both decorated with the London
College of Fashion design.
And there’s no excuse for not caring for your nails with the
new-look Nail File and Nail Buffer, which are printed with the
‘Brush With Fashion’ motif.

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NOTeS TO eDITORS
To find out more:
For UK media enquiries, please contact Zoe Cook.
zoe.cook@thebodyshop.com, 0207 208 7671 / 07786 190289
For international media enquiries, please contact Sara Vaughan:
sara.vaughan@thebodyshop.com, +44 (0) 1903 844 040
about The Body Shop
The Body Shop International plc is the original, natural and ethical beauty brand, with
over 2,500 stores in over 60 markets worldwide. The Body Shop seeks out wonderful
natural ingredients from all four corners of the globe to deliver products bursting with
effectiveness, to enhance your natural beauty. By striving to use the planet’s resources
wisely, The Body Shop searches for outstanding natural materials and ingredients from
across the globe to include in its range of products. The Body Shop is proud to have been
the first beauty brand to have brought the benefits of fair trade to the beauty industry
through its own unique Community Fair Trade programme, to have introduced 100%
recycled packaging, and to raise funds and awareness on key issues of the day, including
the sex trafficking of the most vulnerable in our society, children and young people.
The Body Shop has received the recognition of organisations including the British RSPCA,
Royal Society for the Prevention of Cruelty to Animals, having been proudly awarded the
prestigious RSPCA ‘Lifetime Achievement Award 2009’, “in recognition of the significant
contribution the company has made in helping to achieve a ban on animal testing and
in particular the work carried out by its late founder Dame Anita Roddick”. In addition
The Body Shop is pleased its products continue to win illustrious awards and accolades
internationally. The brand continues to be cited as an ‘ethical’ and ‘green brand’.
Our press materials are printed on recycled stock, we use vegetable inks, we use water-soluble laminate gloss. This is just one way we try to lessen
our impact on the environment © 2010 The Body Shop International Plc. All rights reserved Absolutely no reproduction without the permission of
the owners ® Registered trademark of The Body Shop International Plc. A trademark of The Body Shop International Plc. INVTCIN010
community fair air Trade
A purchase from our Community Fair Trade programme can put a smile on faces as
far away as Ghana, Nicaragua, Italy and Guatemala - improving the financial security,
comfort and health resources available to farmers, producers and their families in
more than 20 countries.
In 1987 we launched our pioneering Community Fair Trade programme which now
directly benefits over 25,000 people, as we seek to provide a fair income, for work in
fair conditions, for all those involved in this unique programme. Our commitment to
Community Fair Trade continues to grow, with over 65% of our products including the
benefits of Community Fair Trade.
The Body Shop at home
The Body Shop At Home provides personalised shopping services from the comfort of
your home. Having a The Body Shop At Home Home party is the perfect opportunity to catch up
with friends while discovering products which feature a whole host of natural ingredients,
to help you look and feel fabulous.
The Body Shop At Home Consultants will come to you, to demonstrate the latest product
collections, while the party Host receives free gifts and discount shopping.
The Body Shop around the clock
We’ve got all your favourite products to help enhance your natural beauty for 24/7
shopping, delivered direct to your door. Shopping with The Body Shop ® online couldn’t
be any easier.
Our press materials are printed on recycled stock, we use vegetable inks, we use
water-soluble laminate gloss. This is just one way we try to lessen our impact
on the environment.
about bout London college of fashion
London College of Fashion has an international reputation as a leading provider of fashion
education, research and consultancy. The unique portfolio of specialist courses range in
level, from Foundation to Postgraduate. The subject range corresponds to the process of
the creation, production and promotion of fashion and the management and marketing of
those activities. Many of the College’s courses are unique to the UK and offer students an
experience unmatched by even a handful of specialist colleges worldwide.
Alumni include Jimmy Choo (shoe designer), Harold Tillman (Chairman of British Fashion
Council), Joseph Azagury (shoe designer), William Tempest (fashion designer), Linda
Bennett (shoe designer LK Bennett), Angela Buttolph (journalist & TV presenter), Lindka
Cierach (fashion designer), Patrick Cox (shoe designer), Melanie Rickey (journalist),
Sarah Harris (journalist), Emma Hope (shoe designer), Ashley Isham (fashion designer)
and Andrew Ramroop (tailor). www.fashion.arts.ac.uk
sustainable
cruelty-free
make-up