cruelty-free - Fashion Insight

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17th November, 2010 – Today, at the prestigious London
College of Fashion, The Body Shop unveiled its new
‘Brush With Fashion’ cruelty-free make-up and accessories
collection for Spring 2011. The limited-edition collection
with built-in brushes, Community Fair Trade ingredients and
covetable packaging was created in collaboration with the
internationally-acclaimed London College of Fashion.
Available from early 2011, ‘Brush With Fashion’ is the
ultimate portable, ultra-stylish make-up in Spring’s
irresistible colour palette. The must-have collection
combines The Body Shop make-up know-how with
London College of Fashion’s cutting-edge fashion and
design expertise. This on-trend make-up is ready to wear!
Pioneers in the worlds of make-up and fashion, The Body Shop and London
College of Fashion share similar values and beliefs. Renowned as the original
ethical beauty brand, The Body Shop has led the industry with its on-trend,
cruelty-free make-up. Belonging to the University of the Arts London, London
College of Fashion is the only UK college specialising in fashion education,
research and consultancy. Its esteemed alumni includes William Tempest,
Jimmy Choo, Patrick Cox, Emma Hope, Linda Bennett (LK Bennett), Jacques
Azagury and up-and-coming make-up artist Nikki Palmer, amongst others.
The college has put issues of sustainability at the heart of what it does, setting
up the Centre for Sustainable Fashion in 2008 to connect industry and education
and find transforming solutions that balance ecology, society and culture.
Ann Massal, International Brand and Innovation Director, The Body Shop,
comments, “In the first of an exciting series of partnerships with the world
of fashion, The Body Shop has joined forces with London College of
Fashion. Our new limited-edition ‘Brush With Fashion’ Spring Make-Up
Collection is a true collaboration. The Body Shop has integrated
award-winning cruelty-free brush technology and ethically-sourced
ingredients into its make-up products; London College of Fashion
has created a truly covetable packaging design. Our expertise in
colour has provided the perfect Spring shade palette; their
make-up artists have created the catwalk-inspired looks.”
Professor Frances Corner OBE, Head of College, London College
of Fashion says, “We are proud to be allied with The Body Shop,
an iconic British brand whose beliefs and principles truly echo our
own. This first-ever collaboration has been an exciting experience
for all, involving London College of Fashion students across a
range of disciplines including fashion design, fashion illustration,
styling, make-up, photography and fashion promotion. We welcome
The Body Shop commitment to supporting and nurturing
British-trained creative talent and see this as the start of a
longer-term partnership.”