2. Opening

PROGRAM
1.Registration 9:00 - 9:30
2. Opening 9:30 -10:00
Welcome remarks and opening
Mr. Toshimitsu Motegi (Convention Co- Chair) State Secretary for International Trade and Industry of Japan
Co-Chairs Remarks
Mr. Lim Jock Hoi Director-General International Relations and Trade Development, Ministry of Industry and Primary Resources, Negara
Brunei Darussalam
From United States (TBD)
Key Note Speech
Mr. Takashi Fukaya (Minister of International Trade and Industry of Japan )
3. Session 1 10:15 -11:15
Title: Economic Impact of E-Commerce on Asia-Pacific region
Outline:
With phenomenal expansion of the global electronic marketplace, the landscape of the digital economy has changed significantly, opening
up new perspectives on the development of E-commerce. E-commerce can bring about such benefits as productivity improvement,
corporate restructuring, and a rationalization of distribution system. Through a reduction of various social costs, it helps create a new
social framework and lifestyle. Asia-Pacific region, which constitutes a large part of the world economy, has a strong potential to get huge
benefit by introducing and promoting E-commerce. In this session, various perspectives will be presented as for the Key Note, in order to
share vivid images of the tremendous impacts of utilization of E-commerce among APEC economy.
Issues: The economic perspectives for E-commerce and global digital economy
The issue to ensure better user access to E-commerce
The issue to be addressed to maximize the benefit of E-commerce in APEC area
This session is intended to share new images of APEC regions resulting from the utilization of IT. It focuses on economic impacts
originating from the utilization of E-commerce transactions in the APEC region. The panelists will present their views on the
possible magnitude of impacts on the growth of the APEC region (in terms of market, trade, the entire economy, and other factors).
They may also deal with impacts on society and national life other than the economy.
Moderator Dr. Ippei Yamazawa President, The Institute of Developing Economies /Japan External Trade Organization
Professor, Graduate School of Asia pacific Studies, Waseda University
Speakers Mr. Michio Naruto Counselor, FUJITSU LIMITED, APEC Business Advisory Council Member
Mr. Alex Siow President, Singapore Computer Society, Republic of Singapore,
President, South East Asia Region Computer Confederation (SEARCC)
From United States (TBD)
4. Session 2 11:30-15:00
Title: Current status and future business models of the
private sectors
Outline:
This session will provide perspectives on current and future developments at the global and regional levels with examples of specific
private sector and business activities.
Issues: Current business use of Information Technology across APEC
Possible future business models
Impediments to E-commerce business in the APEC region
Promotion of cross-border E-commerce in the Asia Pacific region
Having clarified the changes of the APEC region induced by digital economy in Session 1, this session is intended to obtain vivid opinions
on the current status of private business such as what kinds of business are actually carried out, what strategies companies are adopting,
etc. Business models and strategies will be presented by private enterprises already utilizing IT in their business.
Moderator Mr. Seiichi Shimada Chairman, E-Commerce WP, Japan Federation of Economic Organization,
Managing Director, Mitsui & Co. Ltd.
Speakers Mr. Roberto R. Romlo Former the Philippines' Secretary of Foreign Affairs, Chairman, Equitable Card Network
Chairman, E-ASEAN Task Force, Republic of the Philippines

Mr. Ken Ichiriki President, Telecom Services Association of Japan
Mr. Kazuhiko Sugiyama Vice President, Matsushita Electric Industrial Co., Ltd.
Mr. Kiyoshi Yamakawa Counselor, SONY Corporation
Mr. Rajesh Subramaniam Vice President, Electronic Commerce and Customer Service, Federal Express Corporation
Mr. Eric Watson Executive Chairman, Cullen Investments, New Zealand
5. Session 3 15:15-16:45
Title: Showcase - E-commerce Readiness Self-Assessments
Outline:
Having established the context in Session 1&2, Session 3 will show how real economies are meeting the challenges to improve readiness
and developing their priorities from their assessments. This is a learning opportunity for other economies, and a demonstration to
business that APEC is taking a strong message on E-commerce. Each economy is presenting a story of the assessment process,
showcasing experiences, highlighted key readiness factors, how the directed discussions enable strategy development, and providing some
views of the way forward. The session should conclude with a panel discussion of public officials and business representatives in order to
highlight value of the readiness process, and of the directed discussions in setting the community strategy. It can also emphasize the
opportunities for beneficial change.
Issues: Self-assessment of the degree of E-Commerce implementation in APEC
- Infrastructure and technical facts, implementation of services access
- Usage of the Internet
- Measures for E-Commerce promotion
- Human resource development
Consideration of the fittest environmental condition for E-Commerce
promotion
- Identifying the key elements inhibiting and accelerating growth
This session aims at understanding IT utilization level of APEC economies . To systematically identify and compare the steps of such
utilization, the panelists from APEC economies will use ''Readiness Tool'' developed through an APEC Project to report
assessments concerning the arrangement of infrastructures, human resources and systems in each economy. This session also addresses
the environmental conditions required to promote E-commerce transactions, according to comparisons with business development
discussed in session 2. The attendees will, therefore, be able to grasp the problems to be solved.
Moderator Mr. David Barnes Vice President for Asia-Pacific, IBM Japan
Panelists Mr. Kanichiro Aritomi Director General, Telecommunications Business Department, Telecommunications Bureau, Ministry of
Posts and Telecommunications of Japan
Mr. Jonathan C. Menes Co-Chair, APEC E-Commerce Steering Group
Director, Office of Trade and Economic Analysis, International Trade Administration, Department of
Commerce, USA
Mr. Thawatchai Sophastienpong Co-Chair, APEC E-Commerce Steering Group
Deputy Director-General, Ministry of Commerce, Kingdom of Thailand
Dr. M. Ghazie Ismail Senior Vice President, Multimedia Development Corporation, Malaysia
Mr. Juan Luis Reus Canales Advisor of Vice Minister for Integration and International Commerce Negotiation, Republic of Peru
Mr. Ramon Ike Villareal Seneres Director General, National Computer Center, Republic of the Philippines
Mr. Dato Hamdillah H A Wahab Member of the ABAC, Negara Burunei Darussalam, Executive Director, Brunei LNG
6. Session 4 17:00-18:30
Title: Addressing the Policy Challenges
Outline:
Users must gain confidence in the digital market place. Business should have the primary role to realize a market-led, self-regulatory
framework to build trust and confidence. As for the Government, national regulatory frameworks and safeguards that provide such
confidence in the physical marketplace must be adjusted where necessary, to help ensure continued confidence in the context of global
networks. Furthermore the promotion of E-commerce will require a lot of groundwork. In this session, representatives from various
international forums both governments and industries as well as government representatives review their challenges to promote E-
commerce in the context of global networks.
Issues: International discussion for making global framework
Regulatory framework and self-regulation
Trade policy and market access
Regional harmonization and future works within APEC
Building "On-Line-Government" as a catalyst
This session is intended for the understanding of the status of policy framework make for E-commerce in the global setting and recently
derived issues such as digital devides. International organizations and international private forums will present how they have tackled those
issues. Recognizing global trend of E-commerce transactions developed, the attendees will be able to grasp whether or not the APEC region
is left behind other regions, and what measures need to be taken to solve newly derived problems and issues.