Going Organic: Training New Growers - CCOF
Going Organic: Training New Growers - CCOF
Going Organic: Training New Growers - CCOF
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hand them a <strong>CCOF</strong> <strong>Organic</strong> Directory!)<br />
In addition to answering specific questions about organic<br />
agriculture from students and the public, we regularly refer<br />
people to www.ccof.org for further information.<br />
We produce a quarterly printed magazine Certified <strong>Organic</strong>,<br />
a semi-monthly e-newsletter, periodic action alerts,<br />
and our annual <strong>CCOF</strong> <strong>Organic</strong> Directory. People around the<br />
world seeking information about the organic marketplace<br />
and certification visit our website, which was totally revamped<br />
and re-launched in 2005.<br />
Media Outreach<br />
<strong>CCOF</strong> used the media to get the word out about our<br />
programs and services. A sample of our outreach in 2005<br />
included press releases for: <strong>CCOF</strong>’s <strong>Organic</strong> Directory, the<br />
bill to legalize industrial hemp, <strong>CCOF</strong> fundraising events at<br />
natural foods retailers, the <strong>CCOF</strong> Foundation’s <strong>Going</strong> <strong>Organic</strong><br />
program, the 4th annual PCA Conference sponsored<br />
by <strong>CCOF</strong>, <strong>CCOF</strong>’s Certified <strong>Organic</strong> Products Export Strategy<br />
(COPES) program, and support for alternatives to West Nile<br />
spraying. When we’re not pitching our stories to the media,<br />
they’re calling us for our expert opinion on topics ranging<br />
from legislative matters to GMOs and from organic statistics<br />
to the organic certification process.<br />
<strong>CCOF</strong> signed on to a letter, along with dozens of other<br />
organic, sustainable, and environmental organizations<br />
challenging the PBS series “America’s Heartland” and their<br />
decision to run an episode on GMOs that was clearly biased<br />
toward GMO giant Monsanto, a major funder of the weekly<br />
television series.<br />
Fundraising<br />
<strong>CCOF</strong> has historically relied on fees for service to pay for<br />
the majority of our education and advocacy programs and<br />
services. A concerted effort was made this year to diversity<br />
our funding base. <strong>CCOF</strong> has been doing a good job of securing<br />
revenue through donations, supporting memberships,<br />
and product sales. However, we need to work harder and<br />
smarter at increasing support in those areas. Three top retailers<br />
supported <strong>CCOF</strong> with events in 2005, including Whole<br />
Foods Market’s 5% Day in its Southern Pacific Region, netting<br />
more than $74,000 to <strong>CCOF</strong>. In addition, Wild Oats/Henry’s<br />
Farmers Markets hosted a Birthday Bash, and <strong>New</strong> Frontiers<br />
Natural Marketplace’s held a 5% Day with both events providing<br />
additional financial support for <strong>CCOF</strong>. Supporting<br />
memberships continued to increase in 2005, over and above<br />
the substantial increase we saw in 2004. A comprehensive<br />
fundraising plan will be developed in 2006<br />
2006 and Beyond<br />
<strong>CCOF</strong>’s Board of Directors and staff have begun developing<br />
a strategic planning process to guide us in our work on<br />
behalf of organic producers. Our recent member survey will<br />
help guide us in developing the plan. Please support us – join<br />
<strong>CCOF</strong> as a supporting member, become certified as an organic<br />
producer, subscribe to our e-newsletter – and stay involved<br />
in <strong>CCOF</strong> to learn how we continue to be a leader with high<br />
integrity in organic certification, education and advocacy!<br />
Winter 2006 Certified <strong>Organic</strong> 11