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Going Organic: Training New Growers - CCOF

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hand them a <strong>CCOF</strong> <strong>Organic</strong> Directory!)<br />

In addition to answering specific questions about organic<br />

agriculture from students and the public, we regularly refer<br />

people to www.ccof.org for further information.<br />

We produce a quarterly printed magazine Certified <strong>Organic</strong>,<br />

a semi-monthly e-newsletter, periodic action alerts,<br />

and our annual <strong>CCOF</strong> <strong>Organic</strong> Directory. People around the<br />

world seeking information about the organic marketplace<br />

and certification visit our website, which was totally revamped<br />

and re-launched in 2005.<br />

Media Outreach<br />

<strong>CCOF</strong> used the media to get the word out about our<br />

programs and services. A sample of our outreach in 2005<br />

included press releases for: <strong>CCOF</strong>’s <strong>Organic</strong> Directory, the<br />

bill to legalize industrial hemp, <strong>CCOF</strong> fundraising events at<br />

natural foods retailers, the <strong>CCOF</strong> Foundation’s <strong>Going</strong> <strong>Organic</strong><br />

program, the 4th annual PCA Conference sponsored<br />

by <strong>CCOF</strong>, <strong>CCOF</strong>’s Certified <strong>Organic</strong> Products Export Strategy<br />

(COPES) program, and support for alternatives to West Nile<br />

spraying. When we’re not pitching our stories to the media,<br />

they’re calling us for our expert opinion on topics ranging<br />

from legislative matters to GMOs and from organic statistics<br />

to the organic certification process.<br />

<strong>CCOF</strong> signed on to a letter, along with dozens of other<br />

organic, sustainable, and environmental organizations<br />

challenging the PBS series “America’s Heartland” and their<br />

decision to run an episode on GMOs that was clearly biased<br />

toward GMO giant Monsanto, a major funder of the weekly<br />

television series.<br />

Fundraising<br />

<strong>CCOF</strong> has historically relied on fees for service to pay for<br />

the majority of our education and advocacy programs and<br />

services. A concerted effort was made this year to diversity<br />

our funding base. <strong>CCOF</strong> has been doing a good job of securing<br />

revenue through donations, supporting memberships,<br />

and product sales. However, we need to work harder and<br />

smarter at increasing support in those areas. Three top retailers<br />

supported <strong>CCOF</strong> with events in 2005, including Whole<br />

Foods Market’s 5% Day in its Southern Pacific Region, netting<br />

more than $74,000 to <strong>CCOF</strong>. In addition, Wild Oats/Henry’s<br />

Farmers Markets hosted a Birthday Bash, and <strong>New</strong> Frontiers<br />

Natural Marketplace’s held a 5% Day with both events providing<br />

additional financial support for <strong>CCOF</strong>. Supporting<br />

memberships continued to increase in 2005, over and above<br />

the substantial increase we saw in 2004. A comprehensive<br />

fundraising plan will be developed in 2006<br />

2006 and Beyond<br />

<strong>CCOF</strong>’s Board of Directors and staff have begun developing<br />

a strategic planning process to guide us in our work on<br />

behalf of organic producers. Our recent member survey will<br />

help guide us in developing the plan. Please support us – join<br />

<strong>CCOF</strong> as a supporting member, become certified as an organic<br />

producer, subscribe to our e-newsletter – and stay involved<br />

in <strong>CCOF</strong> to learn how we continue to be a leader with high<br />

integrity in organic certification, education and advocacy!<br />

Winter 2006 Certified <strong>Organic</strong> 11

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