ELISABETH C. BRÜGGEN Maiden name - Marketing-Finance ...

2004
Travel fund from The Netherlands Organization for Scientific Research (NWO) for research visit
at Arizona State University (€ 3500)
2003
Finalist of the Junior Lecturer Excellence Award of Maastricht University, School of Business and
Economics
2002
Research grant from Centrum voor Marketing Analyses (now Millward Brown Netherlands)
(€20,000)
2001-2006
E-fellows online scholarship from McKinsey & Company Inc, Deutsche Telekom AG,
Verlagsgruppe Georg von Holtzbrinck GmbH & Co. KG
RESEARCH INTERESTS
(Online) Marketing research: development of new marketing research methods in a Web 2.0
environment, assessing the accuracy of online non-probability panels; optimizing data quality
and data collection costs in online marketing research;
Services marketing: return on servicescape investments, effectiveness of narrative versus
factual advertising for self-service technologies; improving complaint handling after service
recovery
Financial services: pension communication; stimulating identifications with future selves
Ph.D. SUPERVISION
09/2008-12/2012 daily supervisor of Stephan Ludwig. Title of dissertation: “Our Worlds our
Words: The business implications of word use in online conversations” (defense December 21,
2012)
Since 09/2011 daily supervisor of Johannes Bögershausen. Topic: News from the negative
vortex (expected defense: end of 2014)
MEMBERSHIPS
Meteor Research Fellow (Maastricht Research School of Economics of Technology and
Organizations)
Netspar Fellow (Network for Studies on Pensions, Aging and Retirement)
European Marketing Academy
American Marketing Association
Marketing Science Institute
INFORMS (Institute for Operations Research and the Management Sciences)
Beta Gamma Sigma (Honors Academic Achievement in the Studies of Business)
REVIEWER ACTIVITIES
Journal of Retailing
Public Opinion Quarterly
Journal of Interactive Marketing
Marketing Letters
European Journal of Marketing
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