ELISABETH C. BRÜGGEN Maiden name - Marketing-Finance ...

ELISABETH C. BRÜGGEN
Maiden name: Deutskens
Date of birth: 07.08.1977
Place of birth: Marl
Nationality: German
Family status: married, 2 daughters
EDUCATION AND EMPLOYMENT HISTORY
02/2012 - today Netspar Fellow (Network for Studies on Pensions, Aging and
Retirement), The Netherlands
01/2012 – 04/2012 Visiting Researcher, University of Melbourne, Australia
09/2005 - today Assistant Professor of Marketing, Maastricht University, Netherlands
Department of Marketing & Supply Chain Management
02/2010 tenure
02/2008 - 06/2008 maternity leave
01/2010 - 05/2010 maternity leave
09/2001 - 08/2005 Ph.D. Student, Maastricht University, Netherlands
Department of Marketing & Supply Chain Management
Dissertation: “From Paper-and-Pencil to Screen-and-Keyboard: Studies
on the Effectiveness of Internet-Based Marketing Research”, supervised
by Prof. Dr. Ko de Ruyter and Prof. Dr. Martin Wetzels
Defended January 20, 2006 with the academic degree “Doctor of
Philosophy” (Ph.D.)
08/2004 - 12/2004 Research Scholar, Arizona State University, USA
Visiting Ph.D. student, Tempe, Arizona, USA
07/2003 - 08/2003 Summer Doctoral Colloquium, Oxford University, UK
Sommerprogram of the Oxford Internet Institute
1997 – 2001 Master of Economics and
Doctorandus der Economische Wetenschappen
Maastricht University, Netherlands
Concentration in International Management with a focus on Marketing
and Organisation
01/2001 - 07/2001 Study abroad, University of California, Santa Barbara, USA
09/1999 - 06/2000 Student Assistant Teacher, Maastricht University, Netherlands
Student Assistant Teacher for the courses “International Business
Strategy”, “Global Marketing Strategy”, “International Organization and
International Human Resource Management” und “Development of a
Business Plan”
08/1988 – 06/1997 Lise-Meitner Gymnasium, Geldern, Germany

PRACTICAL EXPERIENCES
11/2012 - 04/2013 APG / Service Science Factory, Maastricht, The Netherlands
Academic leader of a Service Science Factory consulting project for APG
on blocking issues in pension communication
07/2012-now McDonald’s, Germany
Conducting a research project on the effectiveness of different coupon
promotions
09/2011-now Aegon, The Hague, The Netherlands
Cooperation for Netspar project on “Different people, different choices:
the influence of communication on pension choice”
05/2011 – 07/2011 Siemens Energy / Service Science Factory, Maastricht, The
Netherlands
Academic leader of a Service Science Factory consulting project for
Siemens Energy on improving the customer orientation of their
employees.
06/2004 - today InSites Consulting, Gent, Belgium
Project-based cooperation with the “ForwaR&D Lab“. Studying the
response quality of online surveys and the motivation of online panelists.
Development of new market research methods in virtual worlds.
06/2004 – 10/2004 Bloomerce Access Panels (now SSI), Rotterdam, Netherlands
Project-based cooperation with the knowledge management department,
analysis of online panel management techniques
09/2001 – 09/2003 Millward Brown/Centrum, Amsterdam, Netherlands
Project-based cooperation with the "e-velop" department, development of
standardized methods for online concept tests and online focus groups
07/2000-09/2000 Boehringer Ingelheim Vetmedica GmbH, Ingelheim, Germany
Internship in the area of product management; development of a
marketing plan, analysis of market surveys and design of an advertising
strategy for a relaunch
10/1992 – 08/1999 McDonald´s, Geldern/Goch, Germany
Part-time employee, 1995-1997 Crew Trainer, 1997-1999 assistant of the
store manager; training in the area of employee leadership and
communication; first-line manager, hiring, training and education of
employees
08/1995 Heye & Partner, Munich, Germany
Internship in the area of customer relations
GRANTS/HONORS/AWARDS
2011
Netspar grant for research on “Different people, different choices: the influence of
communication on pension choice” with Ingrid Rohde from Maastricht University and Mijke van
den Broeke from Aegon (€50000).
MSI research grant for the study “Establishing the Accuracy of Online Panels Research” with Jan
van den Brakel from CBS/Maastricht University and Jon Krosnick and his team from Stanford
University ($13344)
1

Micro-grant in the framework of the Leading in Learning program of Maastricht University for the
project “supporting data collections for generation of master theses” together with martin
Strobel (€5000)
Best Article in Services Marketing for 2011 by the American Marketing Association Services
Special Interest Group for the study “Extreme Makeover: Short- and Long-Term Effects of a
Remodeled Servicescape,” (Journal of Marketing, 75 (5), 71-87), together with Bram Foubert
and Dwayne Gremler
Runner-up for the IJMR Collaborative Research Award for the study “Individual Differences in the
Motivation to Participate in Online Panels: The Effect on Response Rate and Response Quality
Perceptions”, which is given to the paper which best demonstrates academic/practitioner
collaboration in the International Journal of Market Research.
2009
Finalist of the University-wide education prize of Maastricht University for establishing the case
competition policy at Maastricht University, School of Business and Economics and setting-up a
skills training (together with Bas van Diepen, Rudolf Baethge, and Peter Berends)
2008
Invited as one of 14 young research talents from Maastricht University to present a research
project at the Dies Natalis, the annual foundation ceremony of Maastricht University
2007
MSI research grant for the study “Return on Servicescape Investments” with Bram Foubert and
Dwayne Gremler ($9347)
Finalist of the SAP-PIM Marketing Science Prize for the best dissertation in marketing in the
Netherlands in 2006
Meteor Research Fellow (Meteor stands for “Maastricht Research School of Economics of
Technology and Organizations,“ accredited by the Royal Dutch Academy of Science (KNAW)
since 1997; the nomination as fellow is based on the number and quality of peer-reviewed
publications)
Finalist of the University wide education prize of Maastricht University for establishing the case
competition policy at Maastricht University, School of Business and Economics (together with Bas
van Diepen)
Nominated as “Excellent Young Meteor Fellow“ as one of the top 5 junior researchers at
Maastricht University, School of Business and Economics
Nominated for the Hustinx scholarship for young scholars and scientists; the prize supports
promising young researchers at Maastricht University who conduct interdisciplinary and
innovative research in an international context
2006
Nominated for the NOBEM Dissertation of the year prize 2006 as the candidate for Maastricht
University, School of Business and Economics; the prize awards the best dissertation in business
and economics in the Netherlands
Research grant by Meteor for my research projects on online marketing research (€4000)
2005
Winner of the Junior Lecturer Excellence Award of Maastricht University, School of Business and
Economics (€5000)
2

2004
Travel fund from The Netherlands Organization for Scientific Research (NWO) for research visit
at Arizona State University (€ 3500)
2003
Finalist of the Junior Lecturer Excellence Award of Maastricht University, School of Business and
Economics
2002
Research grant from Centrum voor Marketing Analyses (now Millward Brown Netherlands)
(€20,000)
2001-2006
E-fellows online scholarship from McKinsey & Company Inc, Deutsche Telekom AG,
Verlagsgruppe Georg von Holtzbrinck GmbH & Co. KG
RESEARCH INTERESTS
(Online) Marketing research: development of new marketing research methods in a Web 2.0
environment, assessing the accuracy of online non-probability panels; optimizing data quality
and data collection costs in online marketing research;
Services marketing: return on servicescape investments, effectiveness of narrative versus
factual advertising for self-service technologies; improving complaint handling after service
recovery
Financial services: pension communication; stimulating identifications with future selves
Ph.D. SUPERVISION
09/2008-12/2012 daily supervisor of Stephan Ludwig. Title of dissertation: “Our Worlds our
Words: The business implications of word use in online conversations” (defense December 21,
2012)
Since 09/2011 daily supervisor of Johannes Bögershausen. Topic: News from the negative
vortex (expected defense: end of 2014)
MEMBERSHIPS
Meteor Research Fellow (Maastricht Research School of Economics of Technology and
Organizations)
Netspar Fellow (Network for Studies on Pensions, Aging and Retirement)
European Marketing Academy
American Marketing Association
Marketing Science Institute
INFORMS (Institute for Operations Research and the Management Sciences)
Beta Gamma Sigma (Honors Academic Achievement in the Studies of Business)
REVIEWER ACTIVITIES
Journal of Retailing
Public Opinion Quarterly
Journal of Interactive Marketing
Marketing Letters
European Journal of Marketing
3

Journal of Service Industry Management
Environmental and Resource Economics
Social Science Computer Review
AMA Winter Marketing Educators’ Conference
European Marketing Academy Conference
Academy of Marketing Science Conference
ADVANCED TRAININGS
06/2012 R, CBS, Heerlen, The Netherlands
3 day course organized by CBS
01/2009 Limited and Nonmetric Dependent Variables, Maastricht University,
Netherlands
Two-week course by Dr. Bram Foubert
11/2008 Multilevel Modeling, Maastricht University, Netherlands
Two-day seminar by Dr. Ad de Jong
01/2007 How to Publish, Maastricht University, Netherlands
One-day seminar by Prof. Dr. Christine Moorman
11/2006 Case Method Teaching, Brussels, Belgium
Two-day workshop on teaching cases, organized by ECCH and Boston
University
03/2006 Customer-Base Analysis, Johann Wolfgang Goethe-Universität, Frankfurt,
Germany
Two-day workshop by Prof. Dr. Peter Fader and Prof. Dr. Bruce Hardie
06/2004 Doctoral Consortium, Marketing Science Conference, Rotterdam,
Netherlands
Panel discussion on conducting high-level academic research and publishing
in good outlets
05/2003 EDEN Doctoral Seminar on Research in Services Marketing,
Maastricht University, Netherlands
Discussion on the latest developments in services marketing with a focus on
self-service technologies (Prof. Dr. Pratibha Dabholkar) and customer
knowledge and learning (Prof. Dr. Christine Moorman)
08/2002 LISREL Workshop, Maastricht University, Netherlands
Advanced course on the theoretical underpinnings of structural relationship
models and the usage of Lisrel
06/2002 Doctoral Consortium, Frontiers in Services, Maastricht University,
Netherlands
Discussion on the state of art of research and teaching in services
marketing
05/2002 15 th EMAC Doctoral Colloquium, University of Minho, School of
Economics & Management, Braga, Portugal
Presention of and feedback on dissertation project
4

10/2001 Online Conjoint Analysen in SSI/Web, Rotterdam, Netherlands
Workshop on online conjoint studies, organized by SKIM
09/2001– 04/2002 Nobem Course in Research Methodology, Erasmus University
Rotterdam und University of Groningen, Netherlands
Introduction to research methods in business and economics:
methodologies, data analyses, models and decision theories
09/2001 –01/2002 METEOR PhD Course, Maastricht University, Netherlands
Overview of research methods and specific applications in the areas of
economics, organizations, strategy, finance, accounting and controlling, and
marketing
LANGUAGE SKILLS
German native
English fluent
Dutch fluent
Spanish basic
COMPUTER SKILLS
MS Office, SPSS, SAS, Lisrel, PLS-graph, MPlus
ADDITIONAL ACTIVITIES
1999 – today Active support of the Amani-Kinderdorf foundation (www.amanikinderdorf.de)
5

PUBLICATIONS
ACADEMIC (PEER-REVIEWED) JOURNALS
Ludwig, S., K. de Ruyter, D. Mahr, M.G.M. Wetzels, E.C. Brüggen, and T. de Ruyck “Take Their
Word For It”: The Symbolic Role Of Linguistic Style Matches In User-Innovation
Communities,“ Management Information Systems Quarterly; forthcoming
Ludwig, S., K. de Ruyter, M. Friedman, E.C. Brüggen, M.G.M. Wetzels and G. Pfann (2013),
“More Than Just Words: The Influence of Affect and Linguistic Style Match in Online
Reviews on Conversion Rates,” Journal of Marketing, 77 (1), 87-103.
Brüggen, E.C., B. Foubert, and D.D Gremler (2011) “Extreme Makeover: Short- and Long-Term
Effects of a Remodeled Servicescape,” Journal of Marketing, 75 (5), 71-87.
[Selected as the Best Article in Services Marketing for 2011 by the American Marketing
Association Services Special Interest Group]
Brüggen, E.C, M.G.M. Wetzels, J.C. de Ruyter, and N. Schillewaert (2011) “Individual Differences
in Motivation to Participate in Online Surveys and the Effect on Response Rate and
Response Quality Perceptions,” International Journal of Market Research, 53 (3), 369-390.
[Runner-up for the IJMR Collaborative Research Award, which is given to the paper which
best demonstrates academic/practitioner collaboration in the International Journal of
Market Research]
Brüggen, E.C. and U. Dholakia (2010), “Determinants of Participation and Response Effort in
Web Panel Surveys,” Journal of Interactive Marketing, 24 (3), 239-250.
Brüggen, E.C. and P. Willems (2009), “A Critical Comparison of Offline Focus Groups, Online
Focus Groups, and E-Delphi,“ International Journal of Market Research, 51 (3), p. 363-381.
Publications under maiden name:
Deutskens, E.C., A. de Jong, K. de Ruyter, and M.G.M. Wetzels (2006), "Comparing the
Generalizability of Online and Mail Surveys in Cross-National Service Quality Research,"
Marketing Letters, 17 (2), 119-136.
Deutskens, E.C., K. de Ruyter, and M.G.M. Wetzels (2006), "An Assessment of Equivalence
between Online and Mail Surveys in Service Research," Journal of Service Research, 8 (4),
346-355.
Deutskens, E.C., K. de Ruyter, M.G.M. Wetzels, and P. Oosterveld (2004), “Response Rate and
Response Quality of Internet-based Surveys: An Experimental Study,” Marketing Letters,
15 (1), 21-36.
BOOKS OR BOOKCHAPTERS
Brüggen, E.C., J.C. de Ruyter, M.G.M. Wetzels, and N. Schillewaert (2007), “Waarom Doen
Respondenten Mee Aan Onderzoek in Online Panels? Een Onderzoek naar de Relatie Tussen
Motieven en Respons,” In Bronner et. al. (Ed.), Jaarboek 2007 MarktOnderzoekAssociatie:
Onwtikkelingen in het Marktonderzoek. Haarlem: Uitgeverij Spaar en Hout.
Deutskens, E.C., M. Kroezen, and P. Willems (2004), “Unieke Eigenschappen van Online
Kwalitatief Onderzoek: Vergelijking van Methoden in de Allerdaagse Praktijk van
Marktonderzoek,” In Bronner et al. (Ed.), Jaarboek 2004 MarktOnderzoekAssociatie:
Onwtikkelingen in het Marktonderzoek. Haarlem: Uitgeverij de Vrieseborch.
6

Deutskens, E.C., P. Willems, S.S.M. van den Berg, P. Oosterveld, K. de Ruyter, and M.G.M.
Wetzels (2003), “Conversie van Gestandaardiseerd Vragenlijstonderzoek naar Internet:
Kritische Succesfactoren,” In Bronner et al. (Ed.), Jaarboek 2003
MarktOnderzoekAssociatie: Onwtikkelingen in het Marktonderzoek (pp. 40-58). Haarlem:
Uitgeverij De Vrieseborch.
CONFERENCES
Brüggen, E.C., R. Weiss, J. Krosnick, and Jan van den Brakel (2013), Establishing the Accuracy
of Online Panel Research, 42 nd Conference of the European Marketing Academy, Istanbul,
Turkey.
R. Weiss, E.C. Brüggen, J. Krosnick, and J. van den Brakel (2012), Establishing the Accuracy of
Online Panels Resarch, 6th MESS workshop, Amsterdam, The Netherlands (August 31-
September 1, 2012)
Ludwig, S., K. de Ruyter, M. Friedman, E.C. Brüggen and M.G.M. Wetzels (2012), More Than
Words: The Influence Of Affect And Linguistic Style Matches In Online Reviews On
Conversion Rates, 41 st Conference of the European Marketing Academy, ISCTE Business
School, Lisbon, Lisbon, Portugal.
Bögershausen, J., E.C. Brüggen, and G. Odekerken-Schröder (2012), How Psychological
Violations determine whether Customers Reconcile, La Londe Conference in Service
Management, La Londe Les Maures, France.
Ludwig, S., E.C. Brüggen, G. Pfann, K. de Ruyter, and M.G.M. Wetzels (2010),Stimulating
Valuable Community Engagement: The Impact of Social Identification Trajectories on
Community Members’ Engagement, Marketing Science Conference, University of Cologne,
Cologne, Germany.
Ludwig, S., E.C. Brüggen, K. de Ruyter, and N. Schillwaert (2010), Whose Community is it
Anyway? When Off-Topic UGC Depletes Community Worth, Special Session at the 39th
Conference of the European Marketing Academy, Copenhagen Business School,
Copenhagen, Denmark.
E.C. Brüggen, B. Foubert, and D.D. Gremler (2009), The Longitudinal Effects of a Servicescape
Makeover, Quis 11 Conference, Wolfsburg, Germany.
Gremler, D.D., E.C. Brüggen, and B. Foubert (2008), Extreme Makeover: Does Remodeling the
Servicescape Make a Difference? Special Session presentation at the Academy of Marketing
Science Conference, Vancouver, Canada.
Foubert, B., E.C. Brüggen, and D.D. Gremler (2008), Extreme Makeover: Financial and
Perceptual Effects of a Remodeled Servicescape Over Time, Marketing Science Conference,
Sauder School of Business, The University of British Columbia, Vancouver, Canada.
Gremler, D.D., E.C. Brüggen, and B. Foubert (2008), Return on Servicescape Investments: Does
Remodeling Make A Difference? in AMA Winter Marketing Educators’ Conference: Marketing
Theory and Applications, Tom Brown and Zeynep Gurhan-Canli, eds. Vol. 19, Chicago, IL:
American Marketing Association, 252-253.
Brüggen, E.C., D.D. Gremler, and B. Foubert (2007), Return on Servicescape Investments: Does
Remodeling Make a Difference?, 16 th Annual AMA Frontiers in Service Conference, San
Francisco, USA.
Brüggen, E.C. and D.D. Gremler (2007), Return on Servicescape Investments, 36th Conference
of the European Marketing Academy, Reykjavik University, Reykjavik, Iceland.
7

Brüggen, E.C., J.C. de Ruyter, M.G.M. Wetzels, and N. Schillewaert (2007), Individual
Differences in Motivation to Participate in Online Surveys and the Effect on Response Rate
and Response Quality, 9 th International GOR Conference, University of Leipzig, Germany.
Massiah, C., Deutskens, E.C. (2005). Let’s Make The Best Of It: The Role of Peer Commiseration
in Creating Positive Consumer Emotions and Behavioral Intentions From Negative Service
Experiences, 14 th Annual AMA Frontiers in Service Conference, Arizona State University,
Phoenix, USA.
Peloso, A., Sambath, V., E.C. Deutskens and J.C. de Ruyter (2005). Individual Differences in
Motivation, Perseverance, and The Protection of High Involvement Goals, 34 th Conference
of the European Marketing Academy, Universidà Bocconi, Milan, Italy.
Deutskens, E.C., J.C. de Ruyter and M.G.M. Wetzels (2005). The Survey Participation Inventory:
What Motivates Respondents to Participate in Online Panels?, 34 th Conference of the
European Marketing Academy, Universidà Bocconi, Milan, Italy.
Deutskens, E.C., J.C. de Ruyter, and M.G.M. Wetzels (2004), The Survey Participation Inventory:
What Motivates Respondents to Participate in Online Panels?, World Marketing Congress,
Academy of Marketing Science, Münster, Germany.
Deutskens, E. C., K. de Ruyter, and M.G.M. Wetzels (2004, 23-26 June). An Assessment of
Measurement Invariance between Internet-Based and Traditional Paper-and-Pencil
Surveys, Marketing Science Conference, Erasmus University Rotterdam, Rotterdam, The
Netherlands.
Deutskens, E. C., K. de Ruyter, and M.G.M. Wetzels (2004, 30-31 March). Motivations
Underlying the Intention to Participate in Internet-Based Research, 6 th International GOR
Conference, University of Duisburg-Essen, Germany.
Deutskens, E. C., K. de Ruyter, K., and M.G.M. Wetzels (2002, 27-29 June). From Paper-and-
Pencil to Screen-and-Keyboard: An Empirical Assessment of Equivalence Issues in
Internet-based Marketing Research, 11 th Annual AMA Frontiers in Services Conference,
Maastricht University, Maastricht, The Netherlands.
OTHER
“10TALKS: 10 visies van 10 minuten op een steviger pensioenstelsel” (10 visions of 10 minutes
on a stronger pension system), BNR Nieuwsradio/ KAS Bank, April 22, 2013
(http://www.bnr.nl/event/725760-1303/10talks-10-visies-van-10-minuten-op-een-stevigerpensioenstelsel)
Brüggen, E.C., I. Rohde, and M. van den Broeke (2013) Different People, Different Choices: The
Influence of Visual Stimuli in Communication on Pension Choice, Netspar Design Paper 15
(http://arno.uvt.nl/show.cgi?fid=129314)
“Maakt kerstdecoratie kooplustig?”, Tv Maastricht, Nieuws en Actualiteiten van donderdag, 6
december 2012.
“Restyling Winkel Niet Altijd Aan Te Raden,” Tijdschrift voor Marketing, October 2011, p. 33-34
“Extreme Make-Over”, De Telegraaf, October 24, 2011
“Onderzoek Naar Restyling Winkelformule", Franchise+, October 2011, p. 30-31
“Restyling Heeft Geen Lange Termijn Effect,” Fashion United, October 11, 2011
“Restyling Winkel Niet Altijd Aan Te Raden”. Marketing Online, October 3, 2011
8

Kennedy, Marlene (2011), “Grocers Take Risks to Make Stores Nicer,” The Daily Gazette
(Schenectady, NY), August 25, A9.
“Lange Vragenlijsten bij Online-Onderzoek Levert Goed Resultaat,” Tijdschrift voor Marketing, 41
(7/8), p. 75.
“Geen Verschillen Tussen Online en Offline Marktonderzoek,” Informatie, November 49 (9),
p.82-86.
“Geen Verschillen Tussen Online en Offline Marktonderzoek,” Marketing Tribune, July 10, 2007.
Deutskens, E.C. (2006), From Paper-and-Pencil to Screen-and-Keyboard: Studies on the
Effectiveness of Internet-based Marketing Research, Dissertation, Maastricht University.
WORK IN PROGRESS
Brüggen, E.C., R. Weiss, J. Krosnick, J. van den Brakel, “The Impact of Panel Management
Techniques And Respondent Characteristics on the Accuracy of Non-Probability Online
Panels,” finishing data analysis, writing manuscript (targeting Journal of Marketing
Research).
Brüggen, E.C., S. Borle, and J. Krosnick, “Developing Proxies for Assessing Response Quality in
Survey Research,” Data analysis
Falk, T. and E.C. Brüggen “The Role of Customer Knowledge in SST Adoption,” data analysis
Brüggen, E.C. and I. Rohde “The Impact of Images of Possible Future Selves on Risk and Time
Preferences, data collection
Brüggen, E.C., J. Lei, L. Lichel, J. Bögershausen, G. Odekerken-Schröder, Developing a Tool to
Optimize Companies’ Complaint Handling, concept phase
INVITED PRESENTATIONS
Netspar conference on “Sensible and Less Sensible Choices of Pension Consumers”, Erasmus
University Rotterdam, Rotterdam, The Netherlands, March 5, 2013
Discussant at the International Pension Workshop by Netspar, Amsterdam, The Netherlands,
January 23-25, 2013
Marketing and Consumer Behavior Group, Wageningen University, Wageningen, The
Netherlands, March 25, 2013
Presentation at the Workgroup meeting on “Pension Communication, Uncertainty, and Pension
Choice”, AEGON, Den Hague, The Netherlands, September 11, 2012
School of Marketing, Australian School of Business, University of New South Wales, Sydney,
Australia, March 16, 2012
Center for the Study of Choice (CenSoC), University of Technology, Sydney, Australia, March 15,
2012
Department of Management and Marketing, Faculty of Business and Economics, University of
Melbourne, Melbourne, Australia, February 24, 2012
Department of Marketing, Faculty of Business and Economics, Monash University, Melbourne,
Australia, February 23, 2012
Waikato Management School, University Of Waikato, Hamilton, New Zealand, February 7, 2012
Innovation, Technology Entrepreneurship & Marketing Group, Eindhoven University of
Technology, The Netherlands, October 25, 2011
9

Graduiertenkolleg, RWTH Aachen, Germany, February 6, 2009
Habilitandentreffen, Universität Mannheim, Germany, November 8, 2008
Department of Marketing, University of Alicante, Alicante, Spain, April 27, 2007
Department of Marketing and Supply Chain Management, Michigan State University, East
Lansing, USA, March 27, 2007
Department of Marketing, Bowling Green State University, Bowling Green, USA, March 26, 2007
Chair of International Marketing, University of Vienna, Vienna, Austria, July 18, 2006
Innovation, Technology Entrepreneurship & Marketing Group, Eindhoven University of
Technology, The Netherlands, June 21, 2006
Section Organisational Behavior and International Strategy & Marketing, Universiteit van
Amsterdam, Amsterdam, The Netherlands, June 2, 2005
Department of Marketing, Arizona State University, Tempe, USA, November 4, 2004
Anderson School of Management, Marketing Section, University of New Mexico, Albuquerque,
USA, September 10, 2004
Oxford Internet Institute, University of Oxford, Oxford, UK, July 29, 2003
10

ADDITIONAL RESPONSIBILITIES
Administrative tasks at the School of Business and Economics, Maastricht University
2011 - now Member of the MBA Admission Committee
- Evaluating the quality of incoming applications for the different national
and international MBA programs
2011 - now Member of the funding task force of the Department of Marketing &
SCM
- Development of packages to attract funding from companies
2010 - 2011 Member of the Thesis task force
- Development of changes in the exam regulations with respect to
speeding up the thesis writing process
- Feedback on the development of a software tool for monitoring the
thesis writing process at SBE
2005 – 2010 Member of the Strategic Marketing Master task force of the
Department of Marketing & SCM
- Development of the curriculums for the MSc IB – Strategic Marketing
- Organization of the opening event
- Organization of visits from Deutsche Telekom CEOs Ron Sommer and
Rene Obermann as guest speakers at semester opening events
2007 – 2009 Member of the Marketing-Finance Master task force of the
Department of Marketing & SCM
- Collaborating on the development of the curriculum for the MSc IB –
Marketing-Finance
2009 Member of the task force for “Bachelor Skills Trainings“
- Development of a list of relevant competences that bachelor students
should acquire in their studies at Maastricht University, School of
Business and Economics
- Development, organization, and analyses of a survey among alumni
students
- Contribution to the development of a new structure for skills training in
all bachelor programs
- Collaboration on the development of feedback evaluation forms to
assess the level of acquired skills of students
2006 - 2011 Thesis Coordinator of the Department of Marketing & SCM Contact
person for students, colleagues, and other members of the School of
Business and Economics
- Organizing and holding information sessions for students
- Allocation all marketing and supply chain master thesis students to
supervisors
- Informing and training new colleagues and PhD students on procedures
and standards in the master thesis supervision process
2006 - 2008 Internship coordinator of the Department of Marketing & SCM
- Contact person for students, colleagues, and other members of the
School of Business and Economics
- Allocation all marketing and supply chain internship students to
supervisors
- Informing and training new colleagues and PhD students on procedures
and standards in the internship supervision process
11

2005 - 2008 Case competitions
- Development of a strategy for the School of Business and Economics for
participating in International Case Competitions
- Development and teaching of a course that prepares students for these
international case competitions
- Representative of Maastricht University, School of Business and
Economics at international Case Competitions at the University of
Southern California (March 2006) and the Hong Kong University of
Science and Technology (October 2007)
- Advising the School on the organization of a case competition in
Maastricht
INDUSTRY RELATIONS
For teaching (case material, projects, or guest lectures) and research: Accenture, AEGON,
Ahold, APG, Batten & Company, McDonald’s, MI (Marketing Intelligence), Millward Brown,
Nielsen, Océ, Omnicom, P&G, Philips, Samsung, TBWA Company, Walbert-Schmitz, Zon
12