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Download PDF - UCR Magazine - University of California, Riverside

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Live Conscientiously<br />

(to Live Longer)<br />

adults, not self-centered happiness<br />

seekers! We also found that good<br />

social relationships are a major<br />

contributor on the road to health and<br />

fulfillment.”<br />

Friedman also found that<br />

conscientious people got involved in<br />

worthwhile activities and stuck with<br />

them – but a certain intricate balance<br />

was required: “It was not the partiers<br />

“It turns out that<br />

always being<br />

cheery and funloving<br />

was not<br />

healthy.”<br />

and retirees, nor those who chilled out<br />

and played golf, who stayed healthy<br />

and lived long,” he says.<br />

“In fact,” adds Friedman, “I just<br />

went to visit one <strong>of</strong> the participants,<br />

who is now 101 years old. He still<br />

works part time – and he volunteers<br />

by raising money for a medical<br />

foundation.”<br />

6<br />

If you’re feeling blue after a<br />

traumatizing workweek, treating<br />

yourself to a new purchase – a bag,<br />

a pair <strong>of</strong> heels – may make you feel<br />

better. Ye Li, assistant pr<strong>of</strong>essor <strong>of</strong><br />

management at the School <strong>of</strong> Business<br />

Administration, has found that<br />

sadness makes people want to spend<br />

money immediately. And while<br />

the idea <strong>of</strong> buying stuff to lift your<br />

spirits — commonly<br />

known as retail therapy<br />

— seems relatively<br />

harmless, the concept<br />

is very real. (It doesn’t<br />

just happen in bad<br />

episodes <strong>of</strong> “Sex and<br />

the City”!) “When<br />

people feel sad, they<br />

want to restore their<br />

devalued feelings<br />

about themselves by going out and<br />

acquiring new things – and to do so<br />

as soon as possible,” Li says.<br />

In the study Li co-authored, researchers<br />

found that people who are<br />

sad are willing to relinquish greater<br />

future monetary gains to receive<br />

instant financial gratification. Those<br />

in distress have less patience to spare<br />

Feeling Blue?<br />

Hold on to Your Wallet<br />

“Sad people are<br />

especially<br />

attracted to<br />

instant<br />

gratification.”<br />

and, thus, are more likely to opt for<br />

immediate incentives. Unfortunately,<br />

that could come with considerable<br />

financial loss. “Sad people are especially<br />

attracted to instant gratification.<br />

... Our research suggests that<br />

people should be aware <strong>of</strong> these<br />

effects and avoid making major<br />

financial decisions and purchases<br />

when sad,” says Li.<br />

Sadness affects you<br />

in more ways than you<br />

know. When you’re<br />

sad, it’s best to take<br />

a step back from any<br />

vital decision-making.<br />

So that shiny new<br />

iPhone you’ve been<br />

eyeing? Don’t buy it if<br />

you’ve had a bad day.<br />

In the long run, avoiding<br />

buyer’s regret will make<br />

you happier.<br />

<strong>UCR</strong> Spring 2013 | 13

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