Izennah Hogan - BuyaBendle
Izennah Hogan - BuyaBendle
Izennah Hogan - BuyaBendle
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3.6 HANSEN PARTNERSHIP | STYLE GUIDE<br />
STYLE GUIDE | 2008 - 2009<br />
HANSEN PARTNERSHIP PTY LTD<br />
As the Graphics Manager for Hansen Partnership <strong>Izennah</strong><br />
was responsible for overseeing all internal Graphic Design<br />
requirements, Marketing and Advertising.<br />
The Hansen Style Guide is central to the standardisation and<br />
management of Hansen Partnership’s Brand Strategy. <strong>Izennah</strong><br />
wrote, designed and illustrated the Hansen Style Guide, which<br />
establishes standards for Quality Management across the<br />
following elements that comprise the Hansen Brand:<br />
• Masterbrand & Brand Elements<br />
• Marketing & Advertising<br />
• Communication Tools<br />
• Project Tools<br />
• Industry Involvement<br />
• Hansen Website<br />
<strong>Izennah</strong> ensured that each component captures the standard of<br />
excellence and unique aesthetic that defines Hansen within the<br />
development and design industries.<br />
A Style Guide is a powerful document which enables companies<br />
to develop standards and guidelines which protect and enhance<br />
the integrity of their brand.<br />
izennah.com | portfolio | december 2009<br />
above | excerpts from Style Guide<br />
19<br />
3.6 BRANDING<br />
STYLE GUIDE
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