Marketing Vendor Book - .pdf - Gordmans
Marketing Vendor Book - .pdf - Gordmans
Marketing Vendor Book - .pdf - Gordmans
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Merchandise Presentation<br />
<strong>Gordmans</strong>‘ merchandise presentation emphasizes strong visual appeal and ease of<br />
shopping. This presentation style is facilitated by a unique combination of fashion<br />
fixtures as well as a high energy, streamlined signing and graphics package.<br />
Merchandising Strategy<br />
<strong>Gordmans</strong> carries only top quality, current season department and specialty store name<br />
brands at savings of up to 60% o f the competition’s ticketed prices every day.<br />
<strong>Gordmans</strong> is able to execute this strategy by making it easy for our vendor partners to<br />
do business with us. We don't require allowances for markdowns, advertising or returns,<br />
which removes significant costs from the equation and allows us to pass these<br />
savings on to our guests.<br />
In addition, <strong>Gordmans</strong> is very sensitive to our vendor partners' brand equity, the<br />
protection of which is a top priority.
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