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Heroes of the City<br />
The new pre school brand<br />
<strong>PRODUCT</strong> <strong>CATALOG</strong> <strong>2012</strong>-<strong>13</strong><br />
Heroes of the City; A Swedish, cutting<br />
edge, children´s brand with a key to the<br />
international market.<br />
Worldwide rights available!
TV-series – Season 1, ready to rescue!<br />
Heroes of the City is a television cartoon about rescue vehicles<br />
in a small town where everybody gets to be a hero!<br />
Follow the fantastically exciting adventures along with friends in town. Meet Paulie Police Car<br />
and Fiona Fire Engine as they help the townspeople find thieves, put out fires, and solve one of<br />
the many mysteries that happen in the otherwise quiet town. You will also get to know Calamity<br />
Crow, the most misunderstood bird in town.<br />
Emphasizing friendship, Heroes of the City contains a great deal of warmth and what may be<br />
accomplished by helping each other. The cartoon is primarily targeted at children age 3 – 7.
Facts season 1<br />
Type of series: Animation (CGI)<br />
Target Group: Pre-School<br />
Original country: Sweden<br />
Season 1: 26 x 14 minutes HD<br />
Production year: 2011-<strong>2012</strong><br />
Production: <strong>Ruta</strong> <strong>Ett</strong> DVD AB
TV-series – Season 2, new rescue missions!<br />
Work in progress - Heroes of the City, Season 2<br />
– new rescue missions, 26 brand new episodes!<br />
In Heroes of the City, Season 2 we will be able to follow our Heroes in new and thrilling rescue<br />
adventures. We will also learn to know new and fantastic friends and be able to follow the<br />
growth of the city and see a number of new exciting places.
Facts season 2<br />
Type of series: Animation (CGI)<br />
Target Group: Pre-School<br />
Original country: Sweden<br />
Season 2 26 x 14 minutes HD<br />
Production year: <strong>2012</strong>-20<strong>13</strong><br />
Production: <strong>Ruta</strong> <strong>Ett</strong> DVD AB
Products – Story Books<br />
Genre; Story book<br />
THE MYSTERIOUS THIEF<br />
Pages: 40<br />
Target group:<br />
Pre school 3–7 years<br />
Number of titles: 26<br />
What is going on in the city? A whole box of Frankie Fruit’s apples disappear. Calamity Crow loses his pear.<br />
At Benny the Baker’s, the baguettes vanish, and the building site has become a real mess. Could we be<br />
dealing with a thief? Naturally, this a case for the Heroes of the City!<br />
PUBLISHED BY RUTA ETT DVD AB, FALUN, 2011<br />
CUSTOMER CONTACT: INFO@RUTAETT.COM<br />
MORE HEROES OF THE CITY AT WWW.STADENSHJALTAR.SE/EN<br />
HEROES OF THE CITY IS INCLUDED IN THE SERIES SAGOBOXEN<br />
AND BOTH THESE TRADEMARKS ARE THE PROPERTY OF AND PUBLISHED BY RUTA ETT DVD AB, FALUN,<br />
THE TRAIN ADVENTURE<br />
RUTA ETT DVD AB<br />
The Train Adventure<br />
The City has gotten its own railway station. This will be celebrated with pomp<br />
and splendour. The whole city has gathered to be in on the inauguration and<br />
see Tilly Train roll into the station. Calamity Crow happens to accidentally blow<br />
up the rail. Tilly has to be stopped before she derails! Will the Heroes of<br />
the City come in time?<br />
ISBN 978-91-978999-0-1<br />
HEROES OF THE CITY<br />
THE MYSTERIOUS THIEF<br />
THE MYSTERIOUS THIEF<br />
RUTA ETT DVD AB<br />
The Mysterious Thief<br />
What is going on in the city? A whole<br />
box of Frankie Fruit’s apples disappears.<br />
Calamity Crow loses his pear. At Benny<br />
the Baker’s, the baguettes vanish, and<br />
the building site has become a real mess.<br />
Could we be dealing with a thief?<br />
Naturally, this is a case for the Heroes<br />
of the City!<br />
STORMY WEATHER<br />
RUTA ETT DVD AB<br />
Stormy Weather<br />
A serious wind storm has hit The City.<br />
Leaves and rubbish is flying around in<br />
the air, trees have snapped off and apples<br />
are rolling around in the road. When the<br />
Mayor loses an important document in<br />
the wind the Heroes of the City have to<br />
take part in a whirling hunt to find the<br />
vanished paper. A paper that turns out<br />
to be a big surprise!
THE ICE-CREAM STALL IS ON FIRE<br />
RUTA ETT DVD AB<br />
The Ice-Cream Stall Is On Fire<br />
Where is the smoke coming from?<br />
Calamity Crow calls the emergency<br />
services. Fire! The Heroes of the City<br />
turn out, but they find no fire to put<br />
out. What is this strange smoke that<br />
seems to move around the city?<br />
Calamity Crow plays at being a<br />
detective and tries to solve the smoke<br />
mystery himself. Suddenly the icecream<br />
stall is ablaze. This is a serious<br />
case for the Heroes of the City!<br />
THE MISSING TREASURE<br />
RUTA ETT DVD AB<br />
The Missing Treasure<br />
Troy Tractor finds a treasure chest in<br />
his field, but before he knows it, it’s<br />
gone. When Calamity Crow also loses a<br />
chest, they know they are dealing with<br />
a mystery. Who is stealing the treasure<br />
chests? Join the Heroes of the City in the<br />
exciting hunt for the missing treasure!<br />
HARRY´S DANGEROUS MISCHIEF<br />
RUTA ETT DVD AB<br />
Harry´s Dangerous Mischief<br />
Harry Hot Rod is up to mischief. He<br />
causes trouble for several of the city´s<br />
inhabitants until Wheelie has had<br />
enough and goes to set him straight.<br />
Harry is busy skidding around in Troy<br />
Tractors newly ploughed field and<br />
doesn´t see Wheelie coming. There is<br />
an accident and The Heroes of The City<br />
rush to the rescue!<br />
THE HOT AIR BALLOON<br />
RUTA ETT DVD AB<br />
The Hot Air Balloon<br />
When Hot Dog Herbies Cousin Ginger<br />
Goose comes to visit in her aerial balloon,<br />
many people in The City become<br />
curious and impressed by the beautiful<br />
balloon. Calamity Crow is the most<br />
curious of all and with his usual bad luck<br />
and habit of sticking his beak where it<br />
should not be, he finds himself suddenly<br />
hanging helplessly upside down under<br />
the climbing balloon. The Heroes of the<br />
City turn out!<br />
TIGER ON THE LOOSE<br />
RUTA ETT DVD AB<br />
The Tiger is loose<br />
It is bathing day at the Zoo. Zoofi only<br />
has the little tiger Tessa left to wash<br />
when she discovers that the pasture is<br />
empty! At the same time, Funky Forklift<br />
has been hit by a mysterious cold down<br />
by the industrial area. Why is Funky<br />
sneezing so terribly? And where is Tessa<br />
the tiger? Heroes of the City rush out!<br />
FIONA´S DAY OFF<br />
RUTA ETT DVD AB<br />
Fiona´s Day Off<br />
Fiona Fire Engine can´t remember when<br />
she last had a day off from work, so she<br />
is persuaded by Wheelie to take a day´s<br />
vacation. But it is hard to be free when<br />
problems keep popping up that need to<br />
be solved. In a final attempt to get Fiona<br />
to relax, Wheelie takes her to the beach,<br />
but that turns out to be the place where<br />
the biggest problem turns up.
Products – Board Books<br />
The Police Car<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Police Car<br />
In this book you will get to know<br />
Paulie Police Car.<br />
Genre; Board book<br />
Pages: 14<br />
Target group:<br />
Toddlers 1–3 years<br />
Number of titles: 12<br />
The Fire Engine<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Fire Engine<br />
In this book you will get to know<br />
Fiona Fire Engine.<br />
The Hot Rod<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Hot Rod<br />
In this book you will get to know<br />
Harry Hot Rod.<br />
When there<br />
is an emergency<br />
call, she has to<br />
hurry.<br />
Fiona turns on<br />
her flashing<br />
lights and sirens,<br />
and drives as<br />
fast as she can.
,<br />
°<br />
–3 ar<br />
stund!<br />
,<br />
°<br />
1–3 ar<br />
stund!<br />
Brandbilen<br />
Brandbilen<br />
The Digger<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Digger<br />
In this book you will get to know<br />
Digsy the Digger.<br />
The Train<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Train<br />
In this book you will get to know<br />
Tilly Train<br />
The Garbage Truck<br />
I den här boken får du<br />
lära känna Bella Brandbil.<br />
Andra böcker i serien är: Polisbilen, Raggarbilen, Traktorn,<br />
Flygplanet, Bärgningsbilen, Skotern och Grävmaskinen.<br />
Polisbilen<br />
Pekbok för barn 1–3 ar<br />
°<br />
Raggarbilen<br />
Pekbok för barn 1–3 ar<br />
Traktorn<br />
Pekbok för barn 1–3 ar<br />
www.stadenshjaltar.se<br />
ISBN: 978-91-978340-7-0<br />
°<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Garbage Truck<br />
In this book you will get to know<br />
Gary Garbage Truck.<br />
°<br />
Flygplanet<br />
Pekbok för barn 1–3 ar<br />
Bärgningsbilen<br />
Pekbok för barn 1–3 ar<br />
Utgiven av <strong>Ruta</strong> <strong>Ett</strong> DVD AB, Falun, 2011<br />
Konsumentkontakt: info@rutaett.com<br />
Alla rättigheter såsom varumärken och<br />
upphovsrätt tillhör <strong>Ruta</strong> <strong>Ett</strong> DVD AB,<br />
Magasinet 791 31 Falun<br />
www.sagoboxen.se<br />
Printed in China<br />
°<br />
°<br />
Skotern<br />
Pekbok för barn 1–3 ar<br />
°<br />
Grävmaskinen<br />
Pekbok för barn 1–3 ar<br />
– en lugn stund!<br />
°<br />
Brandbilen<br />
The Tractor<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Tractor<br />
In this book you will get to know<br />
Troy Tractor.<br />
The Seaplane<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Seaplane<br />
In this book you will get to know<br />
Cindy Seaplane.<br />
The Fishing Boat<br />
I den här boken får du<br />
lära känna Bella Brandbil.<br />
Andra böcker i serien är: Polisbilen, Raggarbilen, Traktorn,<br />
Flygplanet, Bärgningsbilen, Skotern och Grävmaskinen.<br />
Polisbilen<br />
Pekbok för barn 1–3 ar<br />
°<br />
Raggarbilen<br />
Pekbok för barn 1–3 ar<br />
Traktorn<br />
Pekbok för barn 1–3 ar<br />
www.stadenshjaltar.se<br />
ISBN: 978-91-978340-7-0<br />
°<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Fishing Boat<br />
In this book you will get to know<br />
Fisherman Fred.<br />
°<br />
Flygplanet<br />
Pekbok för barn 1–3 ar<br />
Bärgningsbilen<br />
Pekbok för barn 1–3 ar<br />
Utgiven av <strong>Ruta</strong> <strong>Ett</strong> DVD AB, Falun, 2011<br />
Konsumentkontakt: info@rutaett.com<br />
Alla rättigheter såsom varumärken och<br />
upphovsrätt tillhör <strong>Ruta</strong> <strong>Ett</strong> DVD AB,<br />
Magasinet 791 31 Falun<br />
www.sagoboxen.se<br />
Printed in China<br />
°<br />
°<br />
Skotern<br />
Pekbok för barn 1–3 ar<br />
°<br />
Grävmaskinen<br />
Pekbok för barn 1–3 ar<br />
– en lugn stund!<br />
°<br />
Brandbilen<br />
The Tow Truck<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Tow Truck<br />
In this book you will get to know<br />
Tommy Tow Truck.<br />
The Scooter<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Scooter<br />
In this book you will get to know<br />
Wheelie the scooter.<br />
The Helicopter<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
The Helicopter<br />
In this book you will get to know<br />
Hector the Helicopter.
oses his pear.<br />
Could we be<br />
ISBN 978-91-978999-0-1<br />
Products – Activity books<br />
HEROES OF THE CITY<br />
THE MYSTERIOUS THIEF<br />
Jigsaw Puzzle Books<br />
Board book (18 pages)<br />
JIGSAW PUZZLE BOOK<br />
RUTA ETT DVD AB<br />
Genre; Activity Books, Sticker<br />
Books, Colouring Books, Jigsaw<br />
Puzzle Books<br />
Target group: Pre school 3–7 years<br />
Number of titles: 4
ar.<br />
be<br />
9-0-1<br />
HEROES OF THE CITY<br />
THE MYSTERIOUS THIEF<br />
STICKER BOOK<br />
Sticker Books<br />
Soft cover book (32 pages)<br />
RUTA ETT DVD AB<br />
Bella er på utrykning, men hvordan skal hun<br />
komme seg til ilden slik at hun får slukket den?<br />
Hjelp henne.<br />
Activity Books<br />
Soft cover book (32 pages)<br />
ACTIVITY BOOK<br />
RUTA ETT DVD AB<br />
Colouring Books<br />
Soft cover book (32 pages)<br />
COLORING BOOK<br />
RUTA ETT DVD AB
Products – Kiosk Concepts<br />
Genre; Kiosk Concepts<br />
Target group: Pre school 3–7 years<br />
Number of titles: 26<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB offers children stories in a lot of different<br />
formats. With your help we can adapt our added value<br />
concept for joint packaging of books, film, and toys within<br />
children´s entertainment to best meet the demands at your<br />
home market.<br />
All our products can be combined<br />
in different ways to meet your requirements.<br />
You know your market<br />
best so let us know what kind of<br />
added value and packaging that<br />
work best at your home market.<br />
THE TRAIN ADVENTURE<br />
RUTA ETT DVD AB
DVD-Inlay 14 mm<br />
Format: 273 x 183 mm<br />
Utfall: Lägg till + 3 mm runt om<br />
Färg: CMYK<br />
Upplösning: 300 dpi<br />
Levereras: Tryckfärdig pdf med skärmärken.<br />
14,0<br />
120,0<br />
FIRE ON THE LOOSE! 5-8<br />
14,0<br />
120,0<br />
FUN IN THE PARK! 21-24<br />
129,5<br />
FIRE ON<br />
THE LOOSE!<br />
180,0<br />
Everyone can be a hero!<br />
DVD-Inlay 14 mm<br />
Products – Home Entertainment<br />
Genre: DVD<br />
Target group:<br />
Pre school 3–7 years<br />
Number of titles: 6 X<br />
60 min. (4 episodes<br />
on each)<br />
DVD-Inlay 14 mm<br />
Format: 273 x 183 mm<br />
Utfall: Lägg till + 3 mm runt om<br />
Färg: CMYK<br />
Upplösning: 300 dpi<br />
Levereras: Tryckfärdig pdf med skärmärken.<br />
120,0 120,0<br />
183,0<br />
129,5 129,5<br />
14,0<br />
120,0 120,0<br />
EPISODE 1-4<br />
Heroes of the City is a 3D-animated TV-series about cute and charming<br />
rescue vehicles in a little city where everybody can be a hero. Follow fantasticand<br />
exciting adventures together with the friends in Heroes of The City.<br />
Meet Paulie Police car and Fiona Fire Engine who help the people in the<br />
city with finding thieves, putting out fires and solving the many mysteries<br />
that seem to meet in the otherwise so calm city. You will also come to<br />
know Calamity Crow, the most unlucky bird in the whole city.<br />
The seriesis aimed at children aged 3-7 years and brings a positive<br />
message ofeveryone being needed and that working together can<br />
solve even the most difficult problems.<br />
This disc contains folowing episodes<br />
1. The Train Adventure, 2. Stormy Weather,<br />
3. Harry´s Dangerous Mischief 4. The Mysterious Thief<br />
English<br />
Running<br />
time: 60 min<br />
Format: 273 x 183 mm<br />
© <strong>Ruta</strong> <strong>Ett</strong> DVD AB. No part of this product may be stored, reproduced, copied<br />
Utfall: or Lägg transmitted till in + any 3 mm form or runt by any ommeans,<br />
electronic or mechanical, including<br />
Färg: photocopying, CMYK recording, or by any information storage and retrieval system,<br />
without written permission from the copyright holder. For information address<br />
Upplösning: <strong>Ruta</strong> <strong>Ett</strong> DVD 300 AB, dpi Magasinet, 791 31 Falun, Sweden – info@rutaett.com<br />
Levereras: Tryckfärdig pdf med skärmärken.<br />
129,5 129,5<br />
14,0<br />
EPISODE 9-12<br />
Heroes of the City is a 3D-animated TV-series about cute and charming<br />
rescue vehicles in a little city where everybody can be a hero. Follow fantasticand<br />
exciting adventures together with the friends in Heroes of The City.<br />
Meet Paulie Police car and Fiona Fire Engine who help the people in the<br />
city with finding thieves, putting out fires and solving the many mysteries<br />
Framsida<br />
that seem to meet in the otherwise so calm city. You will also come to<br />
know Calamity Crow, the most unlucky bird in the whole city.<br />
The seriesis aimed at children aged 3-7 years and brings a positive<br />
message ofeveryone being needed and that working together can<br />
solve even the most difficult problems.<br />
This disc contains folowing episodes<br />
9. The Water Mystery, 10. Calamity Crow´s unlucky day,<br />
3. The Airplane that Disappeared 4. The Missing Treasure<br />
Format: 273 x 183 mm<br />
Utfall: Lägg till + 3 mm runt om<br />
Running<br />
Färg: CMYK<br />
English time: 60 min<br />
Upplösning: 300 dpi<br />
© <strong>Ruta</strong> <strong>Ett</strong> DVD AB. No part of this product may be stored, reproduced, copied<br />
Levereras: Tryckfärdig pdf med or transmitted skärmärken.<br />
in any form or by any means, electronic or mechanical, including<br />
photocopying, recording, or by any information storage and retrieval system,<br />
without written permission from the copyright holder. For information address<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB, Magasinet, 791 31 Falun, Sweden – info@rutaett.com<br />
DVD-Inlay 14 mm<br />
FRIENDS FOREVER! 9-12<br />
Baksida Framsida<br />
IT´S TURN OUT TIME! 1-4<br />
Baksida Framsida<br />
180,0<br />
IT´S TURN<br />
OUT TIME!<br />
180,0<br />
Everyone can be a hero!<br />
3 mm utfall<br />
129,5 129,5<br />
14,0<br />
120,0 120,0<br />
FRIENDS<br />
FOREVER!<br />
EPISODE <strong>13</strong>-16<br />
Heroes of the City is a 3D-animated TV-series about cute and charming<br />
rescue vehicles in a little city where everybody can be a hero. Follow fantasticand<br />
exciting adventures together with the friends in Heroes of The City.<br />
Meet Paulie Police car and Fiona Fire Engine who help the people in the<br />
city with finding thieves, putting out fires and solving the many mysteries<br />
that seem to meet in the otherwise so calm city. You will also come to<br />
know Calamity Crow, the most unlucky bird in the whole city.<br />
The seriesis aimed at children aged 3-7 years and brings a positive<br />
message ofeveryone being needed and that working together can<br />
solve even the most difficult problems.<br />
This disc contains folowing episodes<br />
1. Stormy Weather, 2. The Hot Air Balloon,<br />
3. Harry´s Dangerous Mischief 4. The Mysterious Thief<br />
Baksida Framsida<br />
Everyone can be a hero!<br />
129,5 3 mm<br />
129,5<br />
utfall<br />
129,5 3 mm 129,5 utfall<br />
129,5 3 mm utfall<br />
14,0<br />
14,0<br />
120,0 120,0<br />
FUN IN<br />
THE PARK!<br />
180,0<br />
English<br />
Running<br />
time: 60 min<br />
© <strong>Ruta</strong> <strong>Ett</strong> DVD AB. No part of this product may be stored, reproduced, copied<br />
or transmitted in any form or by any means, electronic or mechanical, including<br />
photocopying, recording, or by any information storage and retrieval system,<br />
without written permission from the copyright holder. For information address<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB, Magasinet, 791 31 Falun, Sweden – info@rutaett.com<br />
Baksida Framsida<br />
Everyone can be a hero!<br />
3 mm utfall<br />
EPISODE 21-24<br />
Heroes of the City is a 3D-animated TV-series about cute and charming<br />
rescue vehicles in a little city where everybody can be a hero. Follow fantasticand<br />
exciting adventures together with the friends in Heroes of The City.<br />
Meet Paulie Police car and Fiona Fire Engine who help the people in the<br />
city with finding thieves, putting out fires and solving the many mysteries<br />
Framsida<br />
that seem to meet in the otherwise so calm city. You will also come to<br />
know Calamity Crow, the most unlucky bird in the whole city.<br />
The seriesis aimed at children aged 3-7 years and brings a positive<br />
message ofeveryone being needed and that working together can<br />
solve even the most difficult problems.<br />
This disc contains folowing episodes<br />
1. Stormy Weather, 2. The Hot Air Balloon,<br />
3. Harry´s Dangerous Mischief 4. The Mysterious Thief<br />
183,0<br />
DVD-Inlay 14 mm<br />
Format: 273 x 183 mm<br />
Utfall: Lägg till + 3 mm runt om<br />
Running<br />
Färg: CMYK<br />
English time: 60 min<br />
Upplösning: 300 dpi<br />
© <strong>Ruta</strong> <strong>Ett</strong> DVD AB. No part of this product may be stored, reproduced, copied<br />
Levereras: Tryckfärdig pdf or med transmitted skärmärken.<br />
in any form or by any means, electronic or mechanical, including<br />
photocopying, recording, or by any information storage and retrieval system,<br />
without written permission from the copyright holder. For information address<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB, Magasinet, 791 31 Falun, Sweden – info@rutaett.com<br />
HATS AND GLORYS! 21-24<br />
HATS AND<br />
GLORYS!<br />
180,0<br />
Everyone can be a hero!<br />
3 mm utfall<br />
183,0<br />
183,0<br />
HEAVY LOADED! <strong>13</strong>-16<br />
120,0 120,0<br />
epIsode 25-28<br />
Heroes of the City is a 3D-animated TV-series about cute and charming<br />
rescue vehicles in a little city where everybody can be a hero. Follow fantasticand<br />
exciting adventures together with the friends in Heroes of The City.<br />
Meet Paulie Police car and Fiona Fire Engine who help the people in the<br />
city with finding thieves, putting out fires and solving the many mysteries<br />
that seem to meet in the otherwise so calm city. You will also come to<br />
know Calamity Crow, the most unlucky bird in the whole city.<br />
The seriesis aimed at children aged 3-7 years and brings a positive<br />
message ofeveryone being needed and that working together can<br />
solve even the most difficult problems.<br />
This disc contains folowing episodes<br />
1. Stormy Weather, 2. The Hot Air Balloon,<br />
3. Harry´s Dangerous Mischief 4. The Mysterious Thief<br />
English<br />
Running<br />
time: 60 min<br />
© <strong>Ruta</strong> <strong>Ett</strong> DVD AB. No part of this product may be stored, reproduced, copied<br />
or transmitted in any form or by any means, electronic or mechanical, including<br />
photocopying, recording, or by any information storage and retrieval system,<br />
without written permission from the copyright holder. For information address<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB, Magasinet, 791 31 Falun, Sweden – info@rutaett.com<br />
By the sea! 25-28<br />
HEAVY<br />
LOADED!<br />
180,0<br />
Baksida Framsida<br />
Everyone can be a hero!<br />
In deep<br />
water!<br />
180,0<br />
Everyone can be a hero!<br />
3 mm utfall<br />
183,0<br />
183,0<br />
183,0
Products – Mobile Devices<br />
IPhone, Ipad and Android<br />
1 book application<br />
1 film and game application<br />
Including a total of:<br />
• 8 game<br />
• 26 movies<br />
• 12 books<br />
• Easy to use and easy to localize
Products – Internet<br />
Brand New Homepages available! Easy to<br />
use and easy to localize!<br />
• Games and Fun<br />
• Download<br />
• See a movie, read a book and much,<br />
more…<br />
Gives you a unique opportunity to boost<br />
www.hotc.nu<br />
www.rutaett.com<br />
Heroes of the City have an<br />
active life on the internet.<br />
There the children can get to<br />
know the characters through<br />
games, downloads, films and
Products – Added value concepts<br />
Contains:<br />
Book<br />
DVD-film<br />
Play mat<br />
Toy car<br />
The Box of Fairytales<br />
Target group: Pre school 3–7 years<br />
Number of titles: 26<br />
HARRY´S DANGEROUS MISCHIEF<br />
RUTA ETT DVD AB<br />
Heroes of the City - Harry´s Dangerous Mischief<br />
Contains: Hardcover Fairy Tale Book (40 pages), DVD-Film (14 minutes),<br />
Toy car, Play mat<br />
Harry Hot Rod is up to mischief. He causes trouble for several of the city´s<br />
inhabitants until Wheelie has had enough and goes to set him straight.<br />
Harry is busy skidding around in Troy Tractors newly ploughed field and<br />
doesn´t see Wheelie coming. There is an accident and The Heroes of the<br />
City rush to the rescue!<br />
THE MYSTERIOUS THIEF<br />
RUTA ETT DVD AB<br />
The Mysterious Thief<br />
Contains: Hardcover Fairy Tale Book<br />
(40 pages), DVD-Film (14 minutes), Toy<br />
car, Play mat<br />
What is going on in the city? A whole<br />
box of Frankie Fruit’s apples disappears.<br />
Calamity Crow loses his pear. At Benny<br />
the Baker’s, the baguettes vanish, and<br />
the building site has become a real mess.<br />
Could we be dealing with a thief?<br />
Naturally, this is a case for the Heroes<br />
of the City!
Contains 9 articles:<br />
2 Toy cars, Play mat, Activities<br />
book, Jack Straws, Memory,<br />
Card game, Crayons, Children’s<br />
suitcase.<br />
With The Box of Fun the children will never be bored! The<br />
Box of Fun’s great variation of entertainment and games will<br />
keep children activated in the car, on the boat, in the cottage,<br />
on the beach or just a rainy day. Everything packed in a practical,<br />
nice little children’ s suitcase.<br />
The Box of Fun, Heroes of the City.<br />
Contains: Contains: 2 toy cars. Play mat,<br />
Activities book, Jack Straws, Memory,<br />
Card game, Crayons, Children’s suitcase.<br />
With The Box of Fun, Heroes of the City,<br />
children can make up their own Heroes<br />
of the City adventures with help of Fiona<br />
Fire Engine, Paulie Police Car and an Car<br />
mat with motifs from The City. They can<br />
also play a card game, Jack Straws memory,<br />
draw and busy themselves with the activities<br />
book. All games and toys have cosy motifs<br />
from the films and books of The Heroes of<br />
the City.
Toy Line and Merchandise<br />
Merchandising<br />
To experience the ”Heroes of the City” adventure<br />
beyond toys and publishing. As for example Apparel,<br />
Accessories, Home and Living, Personal Care, etc.<br />
Toy Line<br />
With high quality hard goods products<br />
such as for example play sets and vehicles.<br />
Merchandise agreements and licensing plan are available upon request.
About <strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
WE ARE WHERE TODAY´S KIDS ARE!<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB’s business concept is to create and develop qualitative children’s entertainment<br />
spanning across the spectrum of traditional as well as new digital platforms. We develop our brands<br />
to engage children on all of the platforms and media channels used and offered to the children of<br />
today as well as the children of the future. Some examples of these include traditional television, VOD,<br />
Internet, homepages, apps (iPhone, iPad, etc.), books, merchandise, and toys.<br />
Our 360° brand product portfolio enables a presence and visibility on both the traditional as well as<br />
all the increasingly important new digital platforms that are offered. Not only does this give us opportunity<br />
to develop, adapt, and offer new product types but also provides fresh opportunities to reach<br />
and attract the contemporary consumer with new forms of value-added product and bundling of both<br />
physical and digital products.<br />
History & business concept<br />
Since the beginning of 2004, <strong>Ruta</strong> <strong>Ett</strong> has been a supplier of DVD productions and animated films to,<br />
Disney Channel Scandinavia, Egmont, Warner, and Rabén & Sjögren Publishing Group and others.<br />
Early on, we saw the potential in developing our own brands, films, and children’s products in a new<br />
and cost-effective manner. Our concept was simple. We would own 100% of all the rights and we<br />
would prepare and adapt the products for both traditional and digital platforms from the very start.<br />
Traditional TV is our first priority, but the TV series Heroes of the City are also made with the<br />
knowledge of that today’s kids want to consume their entertainment on a variety of platforms.<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB´s TV series is built with this as one of our major focus.
Why Heroes of the City!<br />
A Multi-Media<br />
franchise in<br />
the making.<br />
Rescue Vehicles.<br />
Some of the key selling points<br />
“We are where today’s kids are!”<br />
TV | Books | DVD | Internet | Mobile Devices | Merchandise<br />
Friendship<br />
Adventure<br />
Fun<br />
• Children’s timeless attraction and fascination for rescue<br />
vehicles<br />
• The 360-degree approach provides access to the Internet<br />
games and fun, applications, and other screens and<br />
digital devices<br />
• International looks make it easy for kids and parents to<br />
recognize and adapt the characters and environments<br />
• Pleasant and fun stories about how to solve problems<br />
together, with lots of warmth, friendship and adventure<br />
<strong>Ruta</strong> <strong>Ett</strong> DVD AB<br />
Magasinet<br />
791 31 Falun<br />
Sweden<br />
www.rutaett.com<br />
www.hotc.nu<br />
info@rutaett.com<br />
TV<br />
Merchandising<br />
Toys<br />
Music<br />
Visiting address:<br />
Production<br />
Magasinet<br />
791 31 Falun<br />
+46 23-702 20 33<br />
+46 70-302 68 36<br />
Solving problems<br />
and working together<br />
Everyone<br />
is a hero!!<br />
Publishing<br />
Home<br />
Entertainment<br />
Digital<br />
Games<br />
360 o<br />
Internet<br />
Sales & Marketing<br />
Rallarvägen 45<br />
184 40 Åkersberga<br />
+46 70-639 27 35
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