Mercedes Benz Style presents its first furniture collection in Milan

Mercedes-Benz cooperates with Formitalia Luxury Group
Mercedes-Benz Style presents its first
furniture collection in Milan
• World premiere at the Milan Furniture Fair, 17 - 22 April 2012
• Initial pieces from the Mercedes-Benz Style furniture collection: one sofa,
chaise longue, sideboard, dining room table with chairs, shelf unit with
integrated home theatre system, bed and chest of drawers
• Progressive design with an unmistakable automotive identity
Milan/Stuttgart – A dynamic design idiom expressing incredible ease
and perfectly crafted luxury materials – Mercedes-Benz now bring their
unmistakable styling and high standard of quality to the living room. In
collaboration with the Formitalia Luxury Group, one of the leading Italian
manufacturers of designer furniture, Mercedes-Benz has created a furniture
collection under the Mercedes-Benz Style label. The collection will be
presented at the "Salone Internazionale del Mobile", 17 - 22 April 2012
in Milan.
"Formitalia and Mercedes-Benz stand for top quality and exquisite
workmanship which embodies luxury and passion. We are therefore extremely
pleased to create the first Mercedes-Benz Style furniture collection together
with Formitalia", says Gorden Wagener, Head of Design at Mercedes-Benz.
"The various pieces of furniture reflect the progressive, dynamic design idiom
of our current show cars and concept vehicles, offering an exclusive, emotional
experience outside our vehicles as well". The interplay between dynamic
proportions, naturally stretched forms and curved lines conveys an
extraordinary harmony and modern ease. The furniture gives the impression
of floating in space.
Daimler Communications, 70546 Stuttgart/Germany
Mercedes-Benz – A Daimler Brand
Press Information

The furniture collection, which was developed in collaboration with designers
from Formitalia, comprises one sofa, a chaise longue, a dining room table,
various chairs, a sideboard, a shelf unit with integrated home theatre system,
a chest of drawers and a bed. All the pieces are produced by Formitalia and
will be sold worldwide via exclusive furniture stores, showrooms and interior
design stores from October 2012. "We very much admire the superb design
skills and high-quality materials of Mercedes-Benz and are delighted to be able
to bring the typical Mercedes elegance and sense of well-being into the home",
says Gianni Simone Overi, CEO of the Formitalia Luxury Group.
Progressive design with an unmistakable automotive identity
Each piece of seating furniture offers a dynamic yet timelessly elegant design
with outstanding comfort. The wooden backrest shells are inspired by the
innovative design idiom of the seat shells in the current research vehicles. The
padding upholstered in leather or fabric and a distinctively styled aluminium
frame provide a visually appealing contrast. The styling is further accentuated
by an optional fabric cover featuring a natural pattern.
Precisely curved lines also generate emotional tension. As in the F 125, they
delineate individual surface areas, visually subdividing the piece. The visual
dynamic of the seating furniture is carried over in the design of the dining
room table and sideboard. From the table's central aluminium beam, four legs
extend like elegantly sculptured spokes. The table top is made of grey-shaded
clear glass. The sideboard has a glass door with a surrounding bevel
reminiscent of the air intake on a sports car. Thus the automotive identity of
the styling is visible and emotionally present throughout the entire furniture
collection. The collection bears a subtle Mercedes-Benz star and Mercedes-Benz
Style logo.
The furniture will be unveiled at the Milan Furniture Fair from 17 to 22 April
2012, in the showrooms of the Mercedes-Benz Center Milano, Via G. Daimler 1
at the corner of Via Gallarate 450, Milan.
About Mercedes-Benz Style
Like Mercedes-Benz, Mercedes-Benz Style stands for technology and
engineering-driven innovations. Mercedes-Benz Style communicates
innovation through well-considered intelligent design and styling. This is
Daimler Communications, 70546 Stuttgart/Germany
Mercedes-Benz – A Daimler Brand
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clearly evident in the purposeful, distinctive use of innovative materials,
colour values, shapes and the use of light.
In addition to classic car styling, the designers at Mercedes-Benz have been
developing designs for other products in co-operation with select partners
since 2010. In 2011, the first product to be launched was the EC145 Mercedes-
Benz Style helicopter from Eurocopter, which has already been delivered to
the first customers. The Mercedes designers styled the interior of the luxury
helicopter for business and private travel. The Mercedes-Benz Style label
includes products ranging from the transport industry and furniture and
lifestyle products to industrial design.
Contacts:
Melanie Graf, tel. no.: +49 (0)711 17-7 68 76, melanie.graf@daimler.com
Tobias Müller, tel. no.: +49 (0)711 17-7 73 68, tobias.mueller@daimler.com
Further information about Mercedes-Benz is available online:
www.media.daimler.com and www.mercedes-benz.com
Daimler Communications, 70546 Stuttgart/Germany
Mercedes-Benz – A Daimler Brand
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