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Investor Update November 2009 (241 kb) - British American Tobacco

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Excellent geographic diversity with<br />

exposure to growing emerging markets<br />

Profitability by region 2008* Volumes by markets** 2008<br />

14%<br />

20%<br />

13%<br />

32%<br />

21%<br />

Europe Asia-Pacific<br />

Latin America Africa & M East<br />

America-Pacific<br />

Source: 2008 report and accounts<br />

* Profit from operations excluding unallocated costs,<br />

exceptional items, restructuring costs and gains on disposals<br />

76%<br />

24%<br />

Developed Markets<br />

Developing Markets<br />

Source: Internal company analysis<br />

** Countries are allocated to developed and developing<br />

markets based on the World Bank’s categorisation<br />

5

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