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EXCELLENCE<br />
AT AMARA RAJA, WE MANUFACTURE BATTERIES AT A SINGLE LOCATION; WE DELIVER<br />
DEPENDABILITY ACROSS THOUSANDS OF POINTS OF USE.<br />
16<br />
We achieved this through some<br />
diligent investments:<br />
We created Asia’s largest, singlelocation,<br />
vertically-integrated battery<br />
manufacturing facility accredited for ISO<br />
9001:2000, ISO/TS 16949 (certified by<br />
TUV NORD), ISO 14001 and OHSAS<br />
18001- 2007<br />
We received the Ford World Excellence<br />
award, the award for the Best Telecom<br />
Equipment Manufacturer from BSNL and<br />
the Quality Excellence Award from Indus<br />
Towers<br />
We enjoy the preferred supplier status<br />
with major telecom, UPS and automotive<br />
OEM customers; we are market leaders in<br />
supplying batteries to the telecom and<br />
UPS segments<br />
AMARA RAJA BATTERIES LIMITED<br />
ANNUAL REPORT 2010-11<br />
We grew net sales, EBIDTA and profit<br />
after tax by 4.84 times, 4.97 times and<br />
6.22 times respectively over the last five<br />
years leading to 2010-11.<br />
There are more than 1,90,000 live<br />
battery banks, providing uninterrupted<br />
backup power to GSM & CDMA Base<br />
Trans-receiver Stations (BTS), Base<br />
Switching Centers (BSC) and Main<br />
Switching Centers (MSC) in telecom.<br />
A NUM<strong>BE</strong>R OF INDUSTRY PLAYERS<br />
WOULD CONSIDER THIS TO <strong>BE</strong> GOING<br />
<strong>BE</strong>YOND THE USUAL CALL OF BUSINESS.<br />
WE CONSIDER IT TO <strong>BE</strong> THE NATURAL<br />
AMARA RAJA <strong>WAY</strong>!<br />
In 2010-11, we received the 1st prize in<br />
TPM Best Practices in AOTS (South<br />
Chapter) and received the Supply Chain<br />
Leader 2011 Award under the category<br />
‘Dry cells and storage batteries’ by Industry<br />
2.0 India SCM Conclave.<br />
Two teams from the Company<br />
participated in National level QCC<br />
convention; one featured in the “Excellence<br />
category”, the other stood in the<br />
“Distinguished Category”.<br />
Won the first prize under the discrete<br />
manufacturing category at the CII- 4th<br />
National conference and competitions on<br />
Six Sigma.<br />
<strong>GOTTA</strong> <strong>BE</strong> A<br />
<strong>BE</strong>TTER <strong>WAY</strong> 17