Inside the 2013 Catalog - Bring New Life into the Home with ...

PE317809
AUGUST 2012
To get in touch with us, please contact
our local PR department at:
Janice Simonsen
IKEA Design Spokesperson
email janice.simonsen@ikea.com
phone 610-834-0180 x5343
BRING
NEW LIFE
TO YOUR
HOME.
2013 IKEA CATALOG
PRESS KIT

Put all your little storage pieces
together to make one big storage
piece.
04 HELMER drawer unit on castors
$ 000/ea
CF: 12000-mcor10a CF: 12000-mcor10a TF: 12000-xx_000
READY, SET,
SNEAK PEEK!
Ready for a chance to let your mind run away with ideas? The 2013 IKEA Catalog
comes out the week of July 30, with 324 pages of products, tips and inspiration for
a better everyday life at home. From modular sofas to LED lamps, there are tons of
new products out of our full product range found online and in stores.
This year, we’re giving more attention and celebration to textiles and their
importance at home. An easy and affordable way to bring new life to a room,
textiles make a big difference without creating a big dent in your budget.
Since we believe it can fit into any space, there’s focus on creativity. To top things
off, we’ve created more films and interactive features that bring the
catalog to life and keep the inspiration coming!
Until you can touch, fold, rip, keep and love the 2013 IKEA Catalog, grab a pen
or your smartphone to take notes or pictures and get ready to be inspired! On the
following pages, there are preview images, behind-the-scenes info, background
about how we strive to meet sustainability goals in catalog production and, as
always, free home furnishing ideas.
Welcome to the 2013 IKEA Catalog preview! A better everyday life at home awaits.
2013 IKEA Catalo quick facts
• 211 million copies
• Distributed in 43 countries in 62 versions
• Focuses on soft, impactful textiles and encourages creativity
• Includes films and interactive material for even more inspiration
06
.15
IKEA PS cabinet $000 Lockable doors for
safe-keeping of things that you are extra careful
of. Powder coated steel. Designer: Nicholai Wiig
Hansen. Max. load 60 kg. W119×D40, H63cm.
White 401.001.92
More ways to stash your stuff on page XX.
02
01 FEJKA artificial potted plant $000/ea Plastic.
Assorted herbs. 001.403.26
02 SOCKER plant pot $000/ea Galvanised steel.
Designer: Sarah Fager. Max diameter flowerpot
10.5cm. 901.556.72
03 EKTORP lumbar cushion $000 Cover: 100%
cotton. W40×L70cm. Linghem light brown/stripe
601.842.99
04 BENZY quilt cover and 2 pillowcases $000
Yarn-dyed; the yarn is dyed before weaving;
gives bedlinen with a soft feel. 100% cotton. Designer:
Inga Leo. W240×L220cm. L50×W60cm.
Blue 002.117.62
05 HEMNES bed frame $000 Slatted bed base,
mattress and bedlinen are sold separately.
Stained, clear lacquered solid pine. W174×L211,
H122cm. Takes mattress size 160×200cm.
Black-brown 298.895.21
CF: 12000-mcsl04a
1
RELAxING
The sofa that grows with
your family.
With different modules you can turn SÖDERHAMN into anything
from a single armchair to a sofa for 30 people. And then rear-
range the different parts to new combinations. Life changes
pretty fast, especially if you have kids. Now your sofa can, too.
For every new spurt there’s another extension to add.
01
new
SÖDERHAMN sofa combination
$ 000
new
IKEA PS 2012 nest of tables,
set of 3
$ 000
Nest the three tables together when you need
more floor space. Then un-nest them again
when you need more table-space.
CF: 12000-mcre06a CF: 12000-mcre06a TF: 12000-xx_000
1 SlEEPiNg
FEJKA artificial
potted plant $000
$ 000/ea
03
1 RELAXING
Bring the
inside out.
Bedside, meet
outside.
When you can’t take your bed to your garden, bring your garden
to your bed. Put the frame away from the wall to make room for
plenty of plants behind the headboard.
04
02
01
01
Need help getting it home?
Delivery Service from 000
Read more about our
Delivery Service on page XX
04
Need help getting it home?
See our Delivery Services
on page XX.
new
ÄPPLARÖ storage bench
CF: 12000-mcre10b CF: 12000-mcre10b TF: 12000-xx_000
02
05
05
$ 000
03
Sleep naturally in a bed
made of solid wood.
HEMNES bed frame 000
$ 000
06
03
On your way ou
grab some thro
cushions to br
cosiness outsi
RITVA cushion
$ 00
01 ÄPPLARÖ bench with wa
$000 Solid acacia and gal
er: K Hagberg/M Hagberg
Brown 199.174.02
02 ÄPPLARÖ storage benc
outdoor accessories, suc
plant pots. Solid acacia.
Hagberg. W80×D41, H4

STYLE
g in nature.
natural that we as human beings feel comfortable surby
natural materials and the colour green. It reminds us
e. By bringing in rattan, bamboo, untreated pine, organic
and green accent colour, we simply feel more at home
re calm.
04
02
06
new
01 VÄTE pendant lamp shade $000/ea Diffused
light; gives a general light. To be completed
with HEMMA cord set. Rice paper and
steel. Designer: Maria Vinka. Ø55, H26cm.
901.757.69
02 new IKEA PS 2012 chest of 5 drawers/1
door $000 Solid wood, a hardwearing natural
material. Tinted, clear lacquered solid pine.
W130×D48, H86cm. 102.194.56
07
01
1
Design courtesy of mother nature:
visible growth rings create an interesting
pattern in the solid pine.
06
01 arV deep plate $000/ea Earthenware.
Designer: Sissa Sundling. Ø26cm. White
601.878.58
02 HeDerLIG white wine glass $000/
ea Glass. Designer: Anne Nilsson. 36cl.
801.548.71
03 arV side plate $000/ea Earthenware.
Designer: Sissa Sundling. Ø22cm. White
401.878.64
CF: 12000-mcet02a
TaBLeWare
LÖNsaM carafe
000
$ 000/ea
CF: 12000-mcts06a CF: 12000-mcts06a TF: 12000-xx_000
05
03 KNIPSA basket $000/ea This basket is suit- 06 TÅRNBY rug, flatwoven $000 The rug is
able for storing your newspapers, magazines, hand-woven. 100% jute. W180×L250cm.
photos or other memorabilia. Clear lacquered Natural 600.501.72
sea grass. W32×D33, H32cm. 201.105.40 07 URSULA cushion cover $000 Cushion
04 BLANDA MATT serving bowl $000/ea
cover fits pillow 65x65 cm. 100% ramie.
Bamboo. Designer: Anne Nilsson. Ø20cm.
L65×W65cm. Beige 002.006.93
202.143.40
08 SENIOR 3-piece kitchen utensil set $000
05 BEKVÄM stepladder, 3 steps $000 Solid Kind to pots and pans with non-stick coat-
beech. Max. load 100 kg. H63cm. 901.904.11 ing. Solid beech. Designer: Johanna Jelinek.
701.493.28
INSPIRATION
MADE
EVEN EASIER
03
08
01
04
07
08
02
04 arV plate $000/ea Earthenware. Designer: 08 IDeeLL bowl $000/ea Tempered glass.
Sissa Sundling. Ø32cm. White 601.882.64
Designer: S Sundling/S Edholm/L Ullenius.
05 arV plate $000/ea Earthenware. Designer: Ø11cm. Pink/green 102.126.43
Sissa Sundling. Ø28cm. Pink 702.096.52 09 arV bowl $000/ea Earthenware. Designer:
06 LÖNsaM carafe $000/ea Glass. Designer: Sissa Sundling. Ø15cm. Pink 602.229.70
Henrik Preutz. 1l. 202.135.43
10 arV side plate $000/ea Earthenware.
07 GODTa bowl $000/ea Tempered glass.
Designer: Sissa Sundling. Ø22cm. Pink
Designer: S Sundling/S Edholm/L Ullenius. 102.096.45
Ø11cm. Lilac 302.195.68
11 arV plate $000/ea Earthenware. Designer:
Sissa Sundling. Ø28cm. White 201.878.60
CF: 12000-mcet02a TF: 12000-xx_000
13
10
15
11
09 IKEA PS 2012 rug, flatwoven $000
Latex backing; keeps the mat firmly in
place. User surface: 100% polypropylene.
Backing: latex. Designer: Maria Vinka.
W186×L300cm. 202.116.62
10 TORVA soft toy $000 L50cm. 301.957.46
11 HÄREN bath sheet $000/ea Made of
combed cotton; the long, fine fibres
create a softer and more durable towel.
W100×L150cm. 801.635.64
09
09
03
10
When you can’t bring nature in, take
this chair to nature (it can live indoors
and out).
11
05
14
new
16
new
12 DVALA pillowcase $000 /2 pack. 100%
cotton. L50×W60cm. 001.899.16
13 STUVA storage combination with
drawers $000 Foil and painted finish.
W60×D50, H64cm. 898.887.07
14 new IKEA PS 2012 easy chair $000
Powder coated steel. Designer: Wiebke
Braasch. W75×D84, H112cm. 502.049.00
Find everything you need at the IKEA
store.
It’s never been hard to find inspiration in the IKEA catalog, but this year it’s even easier.
We’ve taken our insights about everyday life and used them to make changes in the
catalog to room settings, product displays, styles and more.
For instance, we’ve stopped dividing life at home into rooms. Bedrooms, for example
– they’re as varied as the ways people sleep. We’ve taken away our notions of what
defined a ‘bedroom’ and replaced them with the idea ‘sleeping.’ We know that some
homes don’t have ‘bedrooms’ – they have one 24-hour room where people live and
sleep. Life is about activities; not the walls that define where they unfold.
And now, when we’re showing a selection of products, we’ve changed things up so it’s
easier to compare products. There’s a better overview of the sizes, designs, styles,
colors and materials of what we have – but not all we have since the web and the store
show all IKEA products.
14
12
12 fÄrGrIK side plate $000/ea Stoneware.
Designer: Maria Vinka. Ø21cm. Dark lilac
401.316.45
13 new frasera whiskey glass $000/
ea Glass. Designer: Sarah Fager. 30cl.
002.087.88
14 fÄrGrIK bowl $000/ea Stoneware. Designer:
Maria Vinka. Ø16cm. Dark lilac 801.316.53
17
12
17
18
15
15 GURLI throw $000/ea 70% acrylic, 30%
polyester. W120×L180cm. 002.049.07
16 new IKEA PS 2012 bowl $000/ea Wood
Plastic Composite. Designer: Marcus Arvonen.
Ø39. H7cm. 802.060.40
17 SKOJIG work lamp $000/ea Safety
tested and tamper-proof to protect
little fingers. Steel and plastic. H40cm.
001.518.62
“I made this whiskey glass large, so
there’s plenty of room for ice cubes to
clink around, and facet cuts in the glass
sparkle when the light hits them.”
Designer: sarah fager
fOrsLa deep plate 000
$ 000/ea
15 fOrsLa deep plate $000/ea Variations in
the glaze give life and character to each bowl.
Stoneware. Designer: Ebba Strandmark.
Ø20cm. Lilac 201.966.09
16 fOrsLa serving plate $000/ea Variations in
the glaze give life and character to each bowl.
Stoneware. Ø35cm. Lilac 201.875.63
17 faBULÖs glass $000/ea Handmade; each
piece is unique. Glass. Designer: Gunnel Sahlin.
30cl. Lilac 001.869.51
19
new
13
frasera whiskey glass 000
$ 000/ea
16
18 fOrsLa bowl $000/ea Variations in the
glaze give life and character to each bowl.
Stoneware. Designer: Ebba Strandmark.
Ø13cm. Lilac 401.875.62
19 NÄrHeT red wine glass $000/ea Mouth
blown; each piece is unique. Glass. Designer:
Gunnel Sahlin. 28cl. 801.545.12 a perfectly
set table is a real tone setter. Get
inspired at the IKea store.
1
STYLE
Get rustic.
Grey-brown stain with an addition of brushed natural pine, faded
colours on metal, linen and natural fibres. That’s the quick recipe
for creating a style that’s rustic and easy living. Inspired by old
farms, factories, schools and hospitals where things were simple,
honest and highly functional.
04
01 HEKTAR pendant lamp $000 Gives a directed
light; good for lighting up for example
dining tables or bar tops. Polypropylene plastic
and steel. Ø47cm. 602.152.05
02 BRAVUR wall clock $000 Steel and glass.
Ø57cm. Black 600.989.75
03 BRÄCKE tealight holder $000/ea Dual
function; suitable for both tealight and candle
in cup. Glass and galvanised steel. H10cm.
101.673.39
CF: 12000-mcts03a
06
07
01
Go for an industrial-inspired
trolley with dozens of uses.
04 URSULA throw $000 100% cotton.
W120×L180cm. Bleached 302.006.96
05 IVAR cabinet $000 Untreated solid pine is a
durable natural material that can be painted,
oiled or stained according to preference.
W80×D50, H83cm. 700.337.66
CF: 12000-mcts03a TF: 12000-xx_000
05
02
06 RÅSKOG kitchen trolley $000 Steel.
Designer: Nike Karlsson. L35×W45, H78cm.
Turquoise 302.165.36
07 URSULA cushion cover $000 Ramie; highly
lustrous, hard-wearing fabric in a coarser
quality. L65×W65cm. Bleached 402.006.91
Express yourself. Find your style at the
IKEA store.
Speaking of styles, we’ve dedicated several pages of the catalog to show our range
of styles side by side. Whether you like traditional, modern, simple, bold, a little bit
more Scandinavian or a little bit less, with styles grouped and shown together, it’s
easier to find looks and products that speak to you.
Plus, throughout the catalog, look for the smartphone symbol. It leads to additions and
extended material that enhance the catalog experience with more ideas and inspiration.
Once you’ve found what you’re looking for (and maybe what you didn’t realize you
needed), we’ve made it easier to find more information on IKEA-USA.com, where you’ll
find even more tips, ideas and inspiration.
All these changes make it easier to be inspired by what you see in the catalog and bring
new life to your home!
03
Get relaxed.
Inspired by the Swedish coun
earth style gives a home com
and handcrafted accents this
welcoming feeling. A rustic a
heartwarming craftsmanship
11
08 LYRIK shade $000 Sh
diffused and decorative
is sold separately. Pow
100% cotton. Designe
Ø36cm. 501.959.72
09 SOCKERÄRT vase $0
as a jug. Enamelled st
Heimis. H22cm. White

BERTA RUTA fabric, PE315757
EMMIE BLOM
textile collection, PE323258
GÅSER rug, PE316064
THANK YOU,
TEXTILES
Whether we stop to think about it or
not, life would be rather cold and lonely
without textiles. That’s why this year
at IKEA and in the 2013 IKEA Catalog,
we’re celebrating textiles for making life
soft, snuggly, lively and personal.
From blankets and rugs to curtains and
towels, textiles are an easy, affordable,
attractive and quick way to bring new
life to your home. Refresh a sofa with
cushions or throws. Switch out curtains
instead of repainting a room. Change
doesn’t have to be big and difficult.
It can be as small and simple as
changing the sheets.
KAJSAMIA curtains, PE318986
MALIN textile collection, PE316314
IKEA STOCKHOLM throw, PE319447
EIVOR FÅGEL cushion, PE323295

PE316804
PE323219
PE317392
COME ON,
CREATIVITY
The 2013 IKEA Catalog goes well with
paint, scissors, glue, needle, thread and
an open mind. That’s because, this year,
we hope our ideas spark even more
inspiration for people to express them-
selves and their creativity at home.
Customizing REGOLIT lampshades,
embroidering DUKEN bed frames,
painting TARVA chests of drawers – the
catalog shows these and more ways to
get creative!
PE317964
PE315096
PE317394
PE316807

INVITING
DIGITAL IDEAS
TO PAPER PAGES
With this year’s catalog, we want to give you more. That’s why we’ve added
inspiring films and interactive features to delight, entertain and offer even more ideas
and insights for a better life at home. We love having a printed catalog that can be a
part of everyone’s homes all year long, but with today’s technology you get more:
• films with how to’s and behind-the-scenes clips
• image galleries with additional photos
• stories from product designers
• 3D and interactive views
To access the bonus material, you can download the app to smartphones/tablets or
see everything at IKEA-USA.com. If you’re using a smartphone or tablet, look for the
phone symbol throughout the catalog (as seen below) and scan the whole page.
SCAN THIS PAGE
TO UNLOCK
EXTRA
CONTENT

PE322654
BEHIND THE SCENES
Work on this year’s IKEA catalog began in September 2011 at IKEA Communications
(ICOM) in Älmhult, Sweden. Catalog production takes the teamwork and skill of
many employees from art directors to project leaders and carpenters. There will be
211 million copies of the 2013 catalog, at about 324 pages each. Distributed in
43 countries, the catalog will have 62 different versions.
Follow an IKEA crew on location as they film a photo shoot for the 2013
IKEA Catalog. Watch the film at IKEA-USA.com
8:00
1:00
Here’s what a typical day of working on the catalog looks like for an
ICOM creative:
8:00 Let’s start at the catalog wall, which shows each of its 324 pages and
where we are in the process with text and photos.
9:00 Check in with the 3D team, who create digital images using advanced
technology to make the impossible possible
10:00 While we’re on the same floor, let’s look closely at some of the catalog’s
photos to see if anything needs to be touched up.
11:00 Brainstorm with an interior designer. ICOM’s 33 interior designers come
from 13 countries and use insight from home visits and magazines
for inspiration.
12:00 Lunch! Meatballs, a salad or Thai takeaway?
1:00 It’s time to walk through the 8,800-square-foot studio to catch up with the
different product and room photos.
2:00 Meeting with a project leader. Most work days have these, don’t they?
2:45 Fika! Most of ICOM’s 285 employees take a coffee break in the cafe
(usually with something sweet to eat, too.)
3:15 Studio time again. This time we need a new vase that’s missing from a
room setting. Let’s look in the studio’s ‘mini store.’
4:00 Still in the studio. One room needs a prop. Will it be food? Plants?
An old camera? A snowman?
5:00 It’s time to go home, relax and rest for tomorrow. There’s still more to do!
Want to see for yourself? Contact your local PR department for information about
press visits to Älmhult.
9:00
3:15
10:00

ELEMENTS OF
SUSTAINABILITY
The IKEA catalog is something we know people keep at home – on
bookshelves, coffee tables and desks all year long. To make the 2013 IKEA
Catalog even more enjoyable, we’ve improved the paper quality and
increased the width. Still, with 50 paper and print suppliers in more than
19 countries, there were many complex challenges to address.
All paper fiber used in the 2013 IKEA Catalog is traceable back to the forests and will
be audited according to criteria set by the Forest Stewardship Council (FSC). As we
transition to a new format and paper type, we will set clear goals for ourselves and
our suppliers to further improve the sustainability elements of future IKEA catalogs,
including water use, paper sources and carbon emissions.
Want to know more about how we work to reduce the IKEA catalog’s environmental
impact? Please read the IKEA Sustainability Report on IKEA-USA.com