„Challenges & barriers in the implementation of green chemistry ...

Faculty of Business and Economics, Chair of Business Administration, esp. Environmental Management and Accounting
„Challenges & barriers in the implementation
of green chemistry & engineering in the
Munich, June 5, 2013
chemical industry “
Prof. Dr. Edeltraud Guenther

Innovation barriers
70% of planned organizational change initiatives fail
(Pellettiere 2006)
minimization of disruptions to innovation is “key to
innovative success” (Hall and Martin 2005, p. 274)
“new” means: perceived as new by individuals or the
organization (e.g. Zain, Richardson and Adam 2002, Rogers 2003)
innovation can provoke resistance (Hadjimanolis 2003)
innovation barriers hamper, decelerate or even block
innovation (Mirow, Hölzle and Gemünden 2007, 2008)
Chair of Business Administration Environmental Management and Accounting
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Starting points of our study
chemistry is an established, capital intensive industry
exact cash flows are uncertain and hard to quantify
challenge for Green Chemistry:
reduction of inherent risk by reduction of hazard, but:
current regulation focuses on reductions in exposure
number of disciplines involved in Green Chemistry is high
and accordingly the “scientific” languages
“promotors by know-how” often not in a position of power
“promotors by power” need an attitude towards Green
Chemistry to support it strongly enough
Chair of Business Administration Environmental Management
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Graedel 2001, Sjöström 2006,
Günther 2008
Barriers to Green Chemistry
Micro
environment
BARRIERS
Risk Management
Perspective
Value
of the
company
Chair of Business Administration Environmental Management and Accounting
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Front Cover Green Chemistry Issue 4 2007
Barrier Analysis
• relevant actors
• perceived, i.e.
subjective hurdles
• strategies to relieve
Green Chemistry and barriers
Barriers are factors that may hamper, decelerate
or even block Green Chemistry.
If barriers are not relieved, the implementation
might fail and it might become a risk for the
company.
Chair of Business Administration Environmental Management and Accounting
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Legal and political framework conditions
§§
Actors
Authorities
Specialists:
R&D
Production
Finance
Risk Management
Environment
Operational Level
Top Administration
Management
Corporate Strategy
Strategic Level
Consumers
Competitors
NGOs
Science
Chair of Business Administration Environmental Management
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Barrier Analysis for Green Chemistry and Engineering:
1. workshop at Harvard University
2. expert interviews:
first expert group:
Center for Green Chemistry and Green Engineering at Yale University
further expert groups:
VCI (the German chemical industry association)
GDCh (the German Chemical Society)
“
Design
3. anonymous, online questionnaire for the American Chemical
Society
Chair of Business Administration Environmental Management and Accounting
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Barrier complexes from workshop
• company objectives (O)
• legal and internal regulations (R)
• knowledge (K)
• information (I)
• costs (C)
• motivation (M)
Chair of Business Administration Environmental Management
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Questionnaire
Chair of Business Administration Environmental Management
slide 9
http://tu-dresden.de/die_tu_dresden/fakultaeten/fakultaet_
wirtschaftswissenschaften/bwl/bu/forschung/projekte/green_chemistry/

Results from barrier analysis
Chair of Business Administration Environmental Management and Accounting
slide 10

Front Cover Green Chemistry Issue 4 2007
Barrier Analysis
• relevant actors
• perceived, i.e.
subjective hurdles
• strategies to relieve
Green Chemistry and barriers
Barriers are factors that may hamper, decelerate
or even block Green Chemistry.
If barriers are not relieved, the implementation
might fail and it might become a risk for the
company.
Major sources
• economic and financial
• metrics and definition
• organizational
• regulatory
• sociocultural
• technological
Matus 2007
Chair of Business Administration Environmental Management and Accounting
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Harvard Barrier Groups
Chair of Business Administration Environmental Management and Accounting
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Front Cover Green Chemistry Issue 4 2007
Barrier Analysis
• relevant actors
• perceived, i.e.
subjective hurdles
• strategies to relieve
Green Chemistry and barriers
Barriers are factors that may hamper, decelerate
or even block Green Chemistry.
If barriers are not relieved, the implementation
might fail and it might become a risk for the
company.
Major sources intangible risk
• economic and financial
• metrics and definition
• organizational
• regulatory
• sociocultural
• technological
Matus 2007
Innovation Process
• Impulse
• (scientific) Research
• R&D
• (early) Adoption
• Diffusion
Klemmer 1999, Everett 2003
Chair of Business Administration Environmental Management and Accounting
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Barriers and Innovation Phases
Impulse R & D (early) Adoption Diffusion
Scientific
Research
Chair of Business Administration Environmental Management and Accounting
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Conclusion
Green Chemistry achieved good awareness
level within the community –
supply chain and users differ
strategies to overcome barriers should focus on
the adoption and diffusion phase
different actors on multiple levels have to be
involved to overcome barriers in Green Chemistry
Chair of Business Administration
Environmental Management and Accounting
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Thank you for your attention!
For more questions: www.tu-dresden.de/wwbwlbu/en
E-Mail: ema@mailbox.tu-dresden.de
Technische Universität Dresden is validated according to EMAS
regulations since January 2003, successful revalidation in
December 2006, 2009 and 2012. Information: http://tudresden.de/die_tu_dresden/umweltschutz?set_language=en&cl=en
Chair of Business Administration Environmental Management and Accounting
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