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cartS/KioSKS
Carts and kiosks have expanded beyond malls and into shopping centers across the
country. They provide unique opportunities for retailers big and small to market toys,
makeup, jewelry, flowers, pretzels, ice cream, cell phone accessories, and much more.
Federal Realty has great options available in strategic locations across our portfolio
that will optimize your sales success by locating centers that generate high foot traffic
without the extra costs associated with mall programs.
event SponSorShipS
Our properties stretch nationwide, which means you have an opportunity to take advantage
of an almost unlimited number of events throughout the year. Each sponsorship opportunity
is customized to fit your needs. And, most importantly, they are targeted to reach the
demographic you’re looking for so you can meet your objectives as efficiently as possible.
Signature eventS:
• Fashion shows
• Holiday events
• Art shows
• Farmers markets
• Wine tastings
temporary/
pop-up Store locationS
Temporary or Pop-up store locations are a great fit for many businesses, whether you’re
looking to open a seasonal marketplace, test marketing an area to expand a full-time
concept, taking your first steps into entrepreneurship, or hosting a pop-up store/event for
a few weeks or several months. No matter what your needs, Federal Realty has a variety
of options throughout our portfolio to help you be successful.
• Children’s events (e.g. Mommy and Me)
• Concerts
• Craft fairs
product Sampling
Getting your product into the hands of your customers is the goal. Product sampling
opportunities in Federal Realty properties, with trial sizes and marketing materials, allow
you to do just that. Customers experience your product, and are converted to brand loyalists,
through live demonstrations and sampling. These programs are customized to get you a
maximum amount of face-to-face interaction with the people you need to reach.
online marKeting and Signage
Online or onsite, we have targeted ways to reach your audience. To be top of mind with
your customers we offer a variety of online opportunities that will get your message out
there. And, when your customers are onsite, we have multiple signage opportunities at
our properties in high-traffic areas so you can drive your message home once more.
online opportunitieS:
• Website advertising
• Facebook partnership postings
• Email marketing
• Blog mentions
car partnerShipS
Signage opportunitieS:
• Backlit signs
• Windows
• Banner wraps
• Signage/collateral
combinations
environmental initiativeS
Car placement throughout Federal Realty properties is a great way to impact a buyer’s
decision before they visit a dealership.
car placement opportunitieS:
• Premium positioning in Federal Realty properties
• Rights to signage and collateral distribution next to vehicles
• Dominant exposure throughout a property
• Concierge center
rack card displays
• Light pole banners
• Directories
• Newsletters
Federal Realty is committed to providing environmentally responsible solutions for the
communities in which we operate. Key partnerships through our specialty leasing efforts
have allowed us to continue to “green” our operations across 19.2 million square feet of
high-quality retail assets in strategically selected metropolitan markets in the Northeast,
Mid-Atlantic, and California.
Specialty leasing opportunities not to be missed.
At Federal Realty, we’re the experts in designing and executing specialty leasing packages
that maximize your marketing objectives. These are distinctive, dynamic, and highly
targeted opportunities that allow you to get your message in front of large volumes
of people at very attractive rates. And they are not to be missed.
For more information, contact: mike Kelleher at 617-684-1502 or mkelleher@federalrealty.com.