View Specialty Leasing Brochure

SAN FRANCISCO
LOS GATOS SAN JOSE
CALIFORNIA
NORTHERN
CALIFORNIA
SOUTHERN
CALIFORNIA
CALIFORNIA
PASADENA
SANTA MONICA LOS ANGELES
SAN DIEGO
Obviously, FRIT’s successes building and managing their portfolio is
well documented—you simply cannot have this level of success without
a talented, dedicated team. In particular, we have thoroughly enjoyed our
experience working with their specialty leasing group, not only because of
their professionalism and expertise, but also their willingness to embrace
new ideas and execute them. This commitment to innovation will serve
them well as the RE industry continues to evolve at a rapid pace and
we look forward to being part of their team.
— Kevin Hoppe, Branded Cities
Halloween Adventure has been a proud tenant of Federal Realty for over
29 years. We have enjoyed a special bond with the specialty leasing
division of Federal, currently headed by Mike Kelleher and with all of his
predecessors. The East Coast centers developed and run by Federal
Realty have been some of the finest locations in our yearly portfolio. It has
been, and will continue to be, a pleasure to deal with a company whose
reputation has been built on honesty and integrity and that believes in a
win-win relationship for itself and its tenants.
— Joe Purifico, CEO, Masquerade, LLC
Zipcar has had the privilege of working with Federal Realty since 2011
and we now have vehicles placed in several of their locations. They make
it easy to transition into these spaces, and they take the extra time make
sure it is done well. We look forward to continuing to work for them for
years to come!
— Ellice Perez, General Manager of Zipcar Washington DC
Spirit Halloween has been leasing space on a temporary basis in
numerous Federal centers across the country for several years. We love
working with the Federal team and are excited to be a tenant in so many
of their excellent shopping centers. Our relationship with Federal has
proven to be a great opportunity for us as a seasonal retailer, to bring our
stores to their centers and provide their shoppers with an exciting Spirit
Halloween experience!
— Frank Pacera, Spirit Halloween/ToyZam!
ILLINOIS
CHICAGO
CHICAGO
SOUTH FLORIDA
FLORIDA
BOCA RATON
DAVIE
MASSACHUSETTS
CONNECTICUT
BOSTON
NEW YORK
PHILADELPHIA
BALTIMORE
WASHINGTON, DC
VIRGINIA
BOSTON
MARYLAND
WASHINGTON, D.C. .
NEW YORK
MARYLAND
NEW YORK
NEW JERSEY
CONNECTICUT
PENNSYLVANIA
BALTIMORE, MD
LONG ISLAND
For specialty leasing opportunities at a
Federal Realty property near you, contact
Mike Kelleher at 617-684-1502 or
MKelleher@FederalRealty.com.
www.federalrealty.com/specialty-leasing
PHILADELPHIA
NEW JERSEY
Federal Realty offers a variety of highly targeted, budgetfriendly
specialty leasing opportunities that allow you to
interact with your customers on a big stage. With properties
across the country in every format—from large mixed-use
projects to lifestyle centers to your beloved grocery
center—we can tailor a specialty leasing opportunity
that makes sense for you, from a single location to many,
and for a week, a month, a season, or longer.
Specialty
leaSing
Flexible commitmentS mean you get
the expoSure you want, when you want it.
Specialty leasing opportunities with Federal realty:
• Carts/Kiosks
• Temporary/
Pop-up store locations
• Event sponsorships
• Product sampling
• Online marketing
and signage
• Environmental initiatives
• Car partnerships

cartS/KioSKS
Carts and kiosks have expanded beyond malls and into shopping centers across the
country. They provide unique opportunities for retailers big and small to market toys,
makeup, jewelry, flowers, pretzels, ice cream, cell phone accessories, and much more.
Federal Realty has great options available in strategic locations across our portfolio
that will optimize your sales success by locating centers that generate high foot traffic
without the extra costs associated with mall programs.
event SponSorShipS
Our properties stretch nationwide, which means you have an opportunity to take advantage
of an almost unlimited number of events throughout the year. Each sponsorship opportunity
is customized to fit your needs. And, most importantly, they are targeted to reach the
demographic you’re looking for so you can meet your objectives as efficiently as possible.
Signature eventS:
• Fashion shows
• Holiday events
• Art shows
• Farmers markets
• Wine tastings
temporary/
pop-up Store locationS
Temporary or Pop-up store locations are a great fit for many businesses, whether you’re
looking to open a seasonal marketplace, test marketing an area to expand a full-time
concept, taking your first steps into entrepreneurship, or hosting a pop-up store/event for
a few weeks or several months. No matter what your needs, Federal Realty has a variety
of options throughout our portfolio to help you be successful.
• Children’s events (e.g. Mommy and Me)
• Concerts
• Craft fairs
product Sampling
Getting your product into the hands of your customers is the goal. Product sampling
opportunities in Federal Realty properties, with trial sizes and marketing materials, allow
you to do just that. Customers experience your product, and are converted to brand loyalists,
through live demonstrations and sampling. These programs are customized to get you a
maximum amount of face-to-face interaction with the people you need to reach.
online marKeting and Signage
Online or onsite, we have targeted ways to reach your audience. To be top of mind with
your customers we offer a variety of online opportunities that will get your message out
there. And, when your customers are onsite, we have multiple signage opportunities at
our properties in high-traffic areas so you can drive your message home once more.
online opportunitieS:
• Website advertising
• Facebook partnership postings
• Email marketing
• Blog mentions
car partnerShipS
Signage opportunitieS:
• Backlit signs
• Windows
• Banner wraps
• Signage/collateral
combinations
environmental initiativeS
Car placement throughout Federal Realty properties is a great way to impact a buyer’s
decision before they visit a dealership.
car placement opportunitieS:
• Premium positioning in Federal Realty properties
• Rights to signage and collateral distribution next to vehicles
• Dominant exposure throughout a property
• Concierge center
rack card displays
• Light pole banners
• Directories
• Newsletters
Federal Realty is committed to providing environmentally responsible solutions for the
communities in which we operate. Key partnerships through our specialty leasing efforts
have allowed us to continue to “green” our operations across 19.2 million square feet of
high-quality retail assets in strategically selected metropolitan markets in the Northeast,
Mid-Atlantic, and California.
Specialty leasing opportunities not to be missed.
At Federal Realty, we’re the experts in designing and executing specialty leasing packages
that maximize your marketing objectives. These are distinctive, dynamic, and highly
targeted opportunities that allow you to get your message in front of large volumes
of people at very attractive rates. And they are not to be missed.
For more information, contact: mike Kelleher at 617-684-1502 or mkelleher@federalrealty.com.